Last week, today’s Morning Post reported the problem of Mr. Zhang, a Shanghai car owner, about BYD Qin, which attracted the attention of many BYD Qin car owners. After the report was published, the auto rights hotline of Morning Post also received different calls and heard different voices.

　　In these calls from BYD Qin car owners, the problems reflected are not limited to the power system problems on the dashboard. Some car owners pointed out that the cruising range of BYD Qin Chuandian mode is inconsistent with the actual propaganda.

　　In the face of outside doubts, BYD made an exclusive response when interviewed by Morning Post.

　　On the highway

　　Air conditioners, wipers, turn signals and headlights all failed.

　　The first person who called the Morning Post reporter was Ms. Ma, the owner of BYD in Shanghai. The thrilling experience on the expressway two months ago still left her with a lingering fear.

　　"Finally, someone pays attention to Qin’s problem. My experience is similar to that of Mr. Zhang, a Shanghai car owner, but mine is even worse. I had a narrow escape on the highway and had no way to complain after several times."

　　What experience did Ms. Ma encounter that made her so angry?

　　In an interview with the Morning Post reporter, I learned that Ms. Ma’s Qin was purchased from Shanghai Ledi 4S store in December 2014, and has opened more than 8,000 kilometers so far.

　　"On April 6, it was the last day of the Qingming small holiday. It was raining. My family of five had a 4-year-old child in the car and drove BYD Qin back to Shanghai from Bengbu, Anhui."

　　On the expressway from Anhui to Shanghai, the sky suddenly rained heavily, but to make matters worse than the weather, the car broke down.

　　"The air conditioner, wiper, turn signal and headlights all failed. At that time, the rain was very heavy. I had to turn on the double jump, pull over urgently, and call BYD customer service at high speed to wait for rescue."

　　Ms. Ma recalled, "At that time, the road was parked in Changzhou, Jiangsu Province. As a result, Changzhou 4S shop said that they could not rescue it. Later, it was easy to say that after waiting for more than 40 minutes, two staff members came. However, the staff said that the reason was not detected, and the car could continue to move forward and told us to go back to Shanghai for maintenance. "

　　However, just after Ms. Ma drove her car to Shanghai for less than 20 minutes, the car broke down again. "This time, the situation is the same as before. Air conditioners, wipers, turn signals and headlights all failed. In particular, the failure of the turn signal made me very scared, because at that time, the car was driving in the middle road, and the fog on the glass inside the car was too thick to see the outside. My wife had to wipe the windshield while looking at the car behind me. I only acted as an artificial turn signal, opened the right window, and waved my clothes as a turn signal before reaching the emergency lane. "

　　Ms. Ma said: "Because on the last day of the small holiday, there were a lot of cars returning, and the traffic volume was also very large. The emergency lanes were all cars. We put up a tripod 50 meters away, and the tripod was crushed by the car and almost crashed. Fortunately, the car stopped in time, otherwise the consequences would be unimaginable."

　　Before BYD’s rescue, Ms. Ma asked for help in a qq group of BYD Qin. "At that time, some riders said that he had encountered a similar situation, but the problem was not as serious as mine. It is suggested that we start the car after 20 minutes of power failure, and it will be normal. The power failure of the whole car means that the emergency lights can’t be used. We have to take risks, because there is no rescue and no way to stop at the emergency lane. Finally, my wife braved the rain and took an umbrella as a warning sign behind the car. "

　　It was not until 1 am the next day that Ms. Ma’s family arrived in Shanghai safely. "In the early morning of April 7, we drove the car to the 4S shop for maintenance. After waiting for an hour and a half, the staff told me that there was no problem detected for the time being and asked me to go back and wait for news. I asked if it was the reason why the rain line leaked, and the mechanic said it was impossible. "

　　On April 8, Ms. Ma received a phone call from the 4S shop saying that she went to pick up the car. The problem has been fixed, and the staff only mentioned lightly that "it was because a part at the rear of the car fell, which led to the system disorder, and now the template has been replaced".

　　"It’s only about 7 thousand kilometers, and this kind of life-threatening problem appears. What should I do if I have this problem again in the future? Do I dare to get on the highway?" Ms Ma questioned the quality of Qin.

　　Yesterday afternoon, Ms. Ma called the Morning Post reporter again. "Although the problem has not appeared again, I dare not drive far away, especially in rainy days. If I can’t open it, I won’t open it."

　　What about the agreed 70 kilometers?

　　Pure electric mode only drives 45 kilometers.

　　Unlike the situation reflected by Ms. Ma, Mr. Wang, the owner of Fuzhou, Fujian, called the Morning Post reporter to reflect the cruising range.

　　"The manufacturer promotes that the pure electric mode can reach 70 kilometers, but why have I tested it many times only about 45 kilometers?" Mr. Wang pointed the problem directly at Qin’s battery problem.

　　According to public information, the charging capacity of Ferrous lithium phosphate power battery used by BYD Qin is 13kW·h, and 90% of the system uses pure electric mode in hybrid mode, and its comprehensive driving mileage can reach 70km.

　　"I didn’t care much about BYD Qin’s cruising range before. After all, this car is a hybrid car. I can burn oil without electricity, but since May, I have begun to pay attention to this problem and found that the test results are far from the manufacturer’s 70 kilometers."

　　Mr. Wang said that at first he thought his driving habits were not good, but after many tests, he found that the problem was not his own fault at all.

　　"I am now working in the suburbs of Fuzhou, where the road conditions are very good, and I can basically maintain more than 60 km/h. In order to extend the cruising range, I didn’t even turn on the air conditioner or play music, but the test results are still not satisfactory, from 100% to 5%, I can only drive about 45 km." Mr. Wang told the Morning Post reporter.

　　The reporter learned that at present, electric vehicles on the market are basically composed of three parts: motor, control system and battery, among which battery is still the biggest problem restricting the development of electric vehicles.

　　According to industry insiders, Qin’s working principle is very simple to sum up. "A dual-clutch DCT gearbox, an inverter, an external power plug and an inverter constitute this power system. BYD Qin, on the other hand, mainly uses BYD’s lithium iron phosphate battery, adding some cobalt to the battery, which enhances the cycle efficiency of the whole battery. Therefore, many people call it lithium iron cobalt phosphate battery. "

　　Previously, the Automobile Consumption Report conducted an actual measurement of Qin, and the test route was selected at Beijing-Shanghai Expressway: Wuning Road-Cao ‘an Highway-Beijing-Shanghai Expressway-Beijing Toll Station of Beijing-Shanghai Expressway in Putuo District, Shanghai.

　　Before departure, the staff filled Qin’s battery (the battery showed 100%), and then filled the fuel tank from the nearby gas station to the automatic jump gun. Vehicles keep driving in EV (pure electric mode), from Wuning Road to Cao An Road, and get on the Beijing-Shanghai Expressway. Within 15 kilometers of Shanghai, the speed of the vehicle is 30 kilometers per hour, with a total mileage of 15 kilometers. Then, it enters the Shanghai section of the Beijing-Shanghai Expressway, with a speed of 60-80 kilometers per hour. When the vehicle’s battery shows the remaining 15%, the vehicle travels another 25 kilometers.

　　A staff member who participated in the test told the Morning Post reporter: "In order to test Qin’s pure electric mileage, we pressed the EV mode key for 5 seconds according to the vehicle instructions and forced to continue using the EV mode. When it reached the minimum 5% protection power set by the vehicle, it traveled another 5 kilometers. Therefore, in urban congestion and suburban comprehensive sections, Qin used 95% of electricity to drive a total of 45 kilometers. "

　　An industry insider said, "There is no clear statement about Qin’s battery capacity so far. However, according to the price speculation, it should be a monomer of 60AH, which is connected in series together. Whether it is charging or discharging, the low voltage of a single battery will seriously affect the cycle life of the entire battery pack, which is beyond doubt. "

　　BYD’s exclusive response

　　There are two possibilities for Qin Chundian’s unsatisfactory mileage.

　　Yesterday afternoon, BYD also gave the Morning Post an exclusive response to the owner’s question about the cruising range in pure electric mode.

　　"There may be two situations in the consultation on the unsatisfactory mileage of Qin Chundian: 1. Whether the battery is fully charged. 2. The road use environment and driving habits are related. "

　　BYD said, "The charging dissatisfaction is to protect the power battery. The total capacity of Qin Power Battery Pack is 13 kWh. In order to prevent the battery from over-charging and over-discharging, and ensure the service life and safety of the power battery, the power battery is designed with a part of reserved power that is not allowed to be released. This part of reserved power is greater than the current low power alarm display value to protect the battery from over-discharging. When the power battery is charged, the voltage and charging current of the single battery change dynamically, which will cause some errors in the SOC calculation of the battery management system. Vehicles with charging capacity above 10.5 degrees are normal. If the charging capacity deviation is too large, it is recommended to go to BYD authorized service stores for inspection. Fully charge and discharge more to ensure the activity of the battery. If the vehicle is stored for a long time, it is necessary to ensure that the power battery is fully charged, and it is best to fully charge the vehicle. "

　　In addition, BYD also wants to remind car owners to pay attention to the charging operation through the Morning Post: "After the Qin battery is fully charged, charge it for a while to better balance the battery performance. If in doubt, please consult the local 4S shop or upgrade the balancing program. Upgrade the equalization program to optimize battery performance. "

　　For balanced batteries, BYD’s explanation is that "power batteries are in series structure, and if the performance of individual batteries is inconsistent, it will affect the overall battery performance. Qin started the balancing program from full charging to unplugging the charging plug and after Qin started the power-on, balancing the performance of individual batteries to achieve consistency, thus optimizing the overall performance of batteries. "

　　Mr. Wang, the owner of Fuzhou, Fujian, who was concerned by the Morning Post, was confused about the cruising range. BYD staff also said that they would contact the owner as soon as possible to test the car battery and solve the worries of the owner.

　　If you have any problems with the car when you use it, you are welcome to get in touch with the Morning Post car rights hotline 18667120283.

Special feature of 1905 film network The animated film is released.After a lapse of 38 years, this film officially met the audience in the cinema for the first time. Perhaps, the saying of "returning a movie ticket" has been redefined in this film.

And this is Shanghai Animation Film Studio (hereinafter referred to as "Shanghai Meiying") behind the film, the second film work handed over this year after Tyrannosaurus Tu Tu with Big Ears in Action in the National Day file.

　

The two seemingly independent works are actually a kind of "inheritance" of the film maker to some extent. Mr. Wang is the co-director of the film "The Story of Heaven". At the same time, he also participated in the art work of the first season of the drama series "Tu Tu with Big Ears".

　

From the "old" to the new, and then renovate and repair the "old". In the past few years, Shanghai Meiying has always presented its "treasures" to everyone in the best form.

　

The charm of Shanghai Meiying is not only on the big screen.As early as last year, the "China Animation Alliance" gathered and customized a promotional film for the Beijing Winter Olympics, saying, "My old grandson is coming!" Who’s feelings have been ignited?

　

When the "Zhu Rong" rover landed on Mars, Shanghai Meiying took out the concept film of the 4D sci-fi cartoon "Fluorescent Fire". After watching it, anyone who didn’t marvel at it was still online.

　

Inheritance of "repair"

The story of Shangmeiying is as wonderful as its cartoon characters, but this time, let’s start with "The Story of Heaven".

　

In 2019, the main visual poster of Shanghai International Film Festival designed by Huang Hai was released, which surprised everyone. And this poster is based on the animated film produced by Shanghai Meiying.

In that year’s screening list, Shanghai Meiying also released two restored works, one is the full version of "Make a scene in Heaven" and the other is the 2K restored version of "The Story of Heaven".After the invoice was issued, "Tian Shu Qi Tan" became one of the fastest sold-out films. This is somewhat unexpected. After all, in the past, most of the animated films mentioned by the audience were "Make a scene in Heaven".

　

Making a scene in Heaven was completed by Shanghai Meiying in 2011. It is precisely because of this achievement that Shanghai Meiying saw hope that "classics will never go out of date". As a result, in 2018, Shanghai Meiying restarted the restoration work of "Tian Shu Qi Tan".

　

This repair work is not easy.Because of the limitation of early technical conditions, the storage medium of the original film is film. The film itself is very fragile, even if it is well preserved, it will inevitably cause some damage. The director of Shanghai Meiying told us that the team invested a lot of manpower and energy to repair the sound and picture.

　

Behind the simple expression, there is actually a very complicated process technology. In the end, the basic restoration of the film was completed by Shanghai Film Technology Factory and Shanghai Meiying, which ensured the basic content of the work and realized the work of "glue revolution". It is reported that the film has been repaired in the 4K version. This also caused the film to finally meet the audience after two years after the screening of the last film festival.

　

For many viewers, this is a "youth return". Memories of the movies I saw when I was a child are all emerging one by one, and even the "sequel legend" about this movie is not broken.

　

For Suda, the release of this film has not only fulfilled his dream, but also completed the unfinished story of the predecessors of Shanghai Meiying.

Mr Yunda Qian, the co-director of this film, is her university teacher. At the Shanghai premiere of the film, the 93-year-old director Yunda Qian appeared. Facing the recognition of the audience, he also said humbly, "I feel that we have not done enough. If we can do it in the future, we will do more work."

　

However, what is the release of such a film to the audience?Suda doesn’t want to emphasize the box office. After all, the release of this animated work is difficult to demonstrate with the box office itself. "Going to the cinema is not just about paying for feelings."

In Suda’s view, this restoration can make the audience feel better about "The Wonder of Heaven" and break the previous cognition on the small screen. No matter the sound or the picture, more different details can be found.

　

The vitality of IP

Suda has been busy for the last two months. I was interviewed by various media for Action of Tyrannosaurus Tu Tu with Big Ears and 4K Commemorative Edition.

　

Although these two works are presented to the audience with a brand-new look, we can’t ignore the fact that it has been 38 years since "The Story of Heaven" and the drama series "Tu Tu with Big Ears" has been updated, but it has been more than 15 years since the first season. It seems that from the outside world, these two works are already "past tense".

　

Suda seems to have become accustomed to these discussions, and bluntly saying that economic benefits are definitely not the purpose. "I understand that everyone has such a voice, because in the past, we did not produce a large number of new films, and we also understand the expectations of the audience."

In fact, the restoration of "The Wonder of Heaven" is to use digital technology to make the film glow with new vitality.

　

On the basis of the original film’s 89 minutes, a special behind-the-scenes feature was specially added at the end of the film, including some creative materials, restoration process and interviews with old artists. This is a tribute to the older generation of animation artists, but also a kind of China animation inheritance.

　

At that time, there were many ingenious ideas of old artists in the creation of the film "The Wonder of Heaven", but now it seems a little clumsy.

　

For example, in the four words of the title, the blue-black background pattern presents a "special effect" of flowing fusion. It is the old artists who pour blue-black paint into a basin and add solvent to make the paint "flow", thus shooting this wonderful "special effect" scene.

　

The TV animation "Tu Tu with Big Ears" with more than 100 episodes grew up with the post-90s and post-00s, and it was created by Shanghai Meiying for the purpose of making original and high-quality cartoons to reflect the life of contemporary children.The image of "Tu Tu" unexpectedly became popular on the short video platform two years ago, which made everyone see the vitality of IP.

From the small screen to the big screen, the movie version of Tu Tu with Big Ears has been striving to integrate the spirit of the times into its works and track the topics of social concern. It involves filial piety culture and pension topics.

　

It seems to be a mature drama IP, but this creation is not easy for Suda. In this movie, there is no collision between justice and evil, just want children to watch it with relish and touch them with emotion.

　

It doesn’t matter if you have doubts, it also represents the expectations of the audience.For these IPS in their hands, Suda said, "The old IP, because it was already there, we will repair it and develop it, and maybe it will take less time; Then the new work needs a process of incubation, cultivation and creation. "

　

As for the excessive public opinion of "fried cold rice", the speed is also accepted according to the order. The hard work behind the classic repair is no easier than an original IP. Classic IP needs to maintain its vigorous vitality, which can not be presented by simple preservation. "We are not completely copying the past to sell tickets again, but to create in depth again."

　

Not only the restoration of movies, but also the IP image authorization of Shanghai Meiying from a very early age.Especially at the beginning of 2019, the collection of doll toys, in which "Tian Shu Qi Tan" cooperated with a fast food brand, even sold as high as 500 yuan on a second-hand trading platform.

　

This series of IP authorization, actually from another level, is also the activation of IP.Of course, in terms of IP authorization, Shangmeiying pays great attention to whether the cartoon image is suitable for the brand. "Every IP has its own personal design, and we also value the concept of communication that can be set by someone in the future brand communication."

　

The story continues

"Innovation and inheritance" is the brand concept written by official website of Shanghai Meiying.

　

Reasonable IP authorization and development, as well as the restoration of classic films, are the best footnotes made by Shanghai Film and Television. To combine "inheritance" and "innovation" organically, we have to mention Meiying’s ink animation.

　

As early as the 60th anniversary of Shanghai Film Festival, it was announced that it would restart ink animation and launch the first feature film of ink animation. At that time, the official also released a 2-minute trial film, which attracted a lot of attention once it was spread.

　

After a lapse of four years, what is the progress of this project?Suda told us that the film is scheduled to be completed by the end of next year and is scheduled to be released in 2023. The duration of the film will be about 90 minutes, with almost no dialogue, and the story will be promoted by music. "It can be said with great pride that this will be the first animated feature film in China and even the world."

　

The 3D version of the official announcement has also made progress. "We will make a bold attempt to break everyone’s previous understanding of the image of the Monkey King in" Big Sky "and make a brand new the Monkey King in a three-dimensional space, which will be more in line with the aesthetics of young people as a whole."

　

In addition, the new Snow Child, which was created by directors Lu Hengyu and Li Shujie, will also be produced accordingly. In the future production process of Shanghai Meiying, there will be more than a dozen works coming out one after another.

In the face of marketization, Suda said frankly, "Not blindly pursuing the click-through rate and the box office, how to make a good work that can stay is the first thing that our creators should consider, and don’t produce a pile of cultural garbage."

　

With the special promotional film of the Winter Olympics going off again, the outside world is increasingly looking forward to the progress of the "cartoon universe" of the American film. At the beginning of this year, they launched the drama "Beautiful Film Paradise", but this short drama did not leave much sound. Su Da told us not to worry. They really saw the concept of "movie universe" and are creating an animated film "Make a scene in cartoon city", which combines the IP of Shangmeiying with real life.

　

No matter from the outside world, Shanghai Meiying is slowing down or speeding up now; Is it being questioned "fried cold rice" or insisting on bringing forth the old and bringing forth the new? They are always carrying on the good memories of several generations with a pen.

　

As Suda said, Shanghai Meiying is the national team of animation in China, which shoulders great responsibilities. It cannot just pursue commercial animation, and it is one of the responsibilities to inherit and innovate the art of its predecessors.

On December 26th, 2023, Huawei held a press conference on M9 and Huawei’s whole winter scene in Shenzhen. As the full-size flagship SUV of the leading generation of science and technology, the M9 supports the smart dessert spot for the first time, and intelligently senses the passenger position based on the industry-leading sound field matching algorithm. Listening to high-definition space audio songs through Huawei music in the cabin can adaptively adjust the listening area, so that users in each seat can enjoy a complete immersive listening experience and bring a heavy upgrade to the cabin space audio experience.

In April, 2023, Huawei Music realized the first boarding of high-definition space audio on the M5 version of the intelligent driving platform. Based on the Audio Vivid audio coding and decoding standard, it presented richer sound details in the intelligent cockpit, and made the sound linger around the users in all directions through virtual reconstruction of the spherical space. At the same time, under the deep integration and adjustment with HUAWEI SOUND, it brought the HarmonyOS cockpit users an immersive space audio listening experience with the main driver in the music center.

At the M9 conference released this time, HUAWEI SOUND created four dessert spots (main driver’s seat, boss’s seat, whole car and front row) through the Danish chief tuner, and all the positions were individually adjusted by Andhadhun. Combined with Huawei’s unique sound field matching algorithm and HarmonyOS 4, it can adaptively identify the position of boarding passengers and obtain tuning parameters efficiently, thus providing each passenger with the best listening dessert spot for spatial audio. At the same time, four sky channels will be added in the cockpit to form a 7.1.4-channel configuration. Through the industry-leading 25-unit professional-grade audio and the star-ring diffuser located in the center console, a wider and more uniform sound field will be brought, ensuring that passengers in any position in the car can experience music with a more sense of space, mobility and presence, and creating a special spatial audio listening sound field for each seat, so that users can sit in C position no matter where they sit.

Since the launch of the Space Audio Zone in 2022, Huawei Music has reached content cooperation with dozens of well-known record companies and labels at home and abroad, such as Taihe Music, Modern Sky, Sony Select, Street Sound and 2L, and has many popular singers’ space audio songs, including pop, classical, national style, jazz, rap, environmental sound and soundtrack of film and television dramas, as well as music based on. Open Huawei Music APP and click the "Space Audio" icon on the home page, and you can enter the special area to feel the wonderful charm of different types of songs given by space audio.

At present, Huawei Music has provided high-definition spatial audio content services for some models of Huawei mobile phones and tablets, as well as all models of AITO. In the future, it will continue to expand the content of terminal equipment and music library, so that listeners have more convenience and choice space to experience the enjoyment of "sound".

On February 27th, LI released its financial report for the fourth quarter and the whole year of 2022.

Data show that in the fourth quarter of last year, LI achieved revenue of 17.65 billion yuan, and the annual revenue of 45.29 billion yuan, up 67.7% year-on-year, but the operating loss in the same period was as high as 3.65 billion yuan, up 259.3% year-on-year.About every LI sold, the net loss is 27,000 yuan..

At the same time, the gross profit margin rose to 20.2% in the fourth quarter of 2022, butThe annual gross profit margin dropped to 19.4%.In 2021, the gross profit margin was 21.3%, down 1.9 percentage points year-on-year.

In 2022, the company’s operating expenses and R&D expenses were 12.45 billion yuan and 6.78 billion yuan respectively, up by 83.6% and 106.3% year-on-year, and other expenses related to employee management were 5.67 billion yuan, up by 62.2% year-on-year.

By the end of 2021, the number of employees in LI was 11,900, and by the end of 2022, this number had increased to 19,300, with a year-on-year increase of 62.2%.

However, as of the end of the fourth quarter of last year, the ideal book cash flow was still as high as 58.45 billion yuan. For the company, there is not much pressure on future R&D and management expenditures.

It generally takes a long period of loss for new forces to build cars. Even Tesla only turned losses into profits in 2020, and its annual gross profit margin during 2012-2022 experienced repeated fluctuations.

From 7.3% in 2012 to the peak of 27.6% in 2014, it then fell all the way until it stabilized and rebounded in 2020, and remained above 21% for three consecutive years.The gross profit margin in 2022 was 25.6%.

Therefore, the increase in operating losses is not a problem in the short term. It depends on whether the brand can shorten the time of profit through product layout. For capital, long-term interests can be considered, but patience is limited.

For LI, in 2022, it stopped production in Li ONE decisively, introduced L9, L8 and L7 in reverse order, and broke through the 20,000-vehicle mark in December, which also proved the correctness of its product strategy.

If the previous ideal was only individual combat, then the next step was the wolf tactics, and it didn’t give itself too many price barriers, unlike Wei Lai’s rigid high-end work, butThrough the iteration of new products, it gradually penetrated into the market space of 200,000-300,000 yuan..

Why should BYD break through the price bottom line at all costs? The purpose is to take the volume, and then share the total cost based on the general volume, and finally achieve the goal of quick turnover and small profits.

Ideally, to reduce the loss, it is difficult to rely solely on high-end products, and the real volume is concentrated in the range of 150,000-300,000 yuan.

Li Xiang, CEO of LI, once said that it is not a dream to sell 30,000 vehicles a month if the L7 Air version is delivered.

In January of this year, Ideality became the only car company with monthly sales exceeding 10,000 with 15,141 vehicles. The sales of L9 and L8 were hot, and the L7 was scheduled to be optimistic. This is also the reason why Li wants to have the confidence to achieve monthly sales of 30,000 in the future.

Ideally, the analysis of the product array is more accurate, such as the L9 (459,800 yuan) with the highest price, which is aimed at potential customers with sufficient budget and BBA. They hope to experience the fun completely different from the traditional high-end fuel vehicles, and at the same time, the six-seat layout meets the needs of Chinese family travel scenes.

The guide price of L8 is 339.8-399.8 thousand yuan, which is a reduced version of L9, and it is also six seats, but the price has dropped by 60-12 thousand yuan to meet those groups who want to buy L9 but have insufficient budget.

L7 focuses on five luxury SUV markets, with a guide price of 31.98-37.98 million yuan, which is cheaper than L8, making up for the gaps in five markets and directly grabbing customers from Audi Q5L and Mercedes-Benz GLC. This kind of consumers don’t care about six, which is more pragmatic and has limited budget.

But from that ideal background display,LI car owners used the smart big screen for more than 6 hours/week during parking.It also reflects from one side that people who choose LI have a high demand for entertainment functions of new energy vehicles, which is becoming a breakthrough to help new forces rapidly expand their market share.

In addition, the new forces also have great advantages in intelligence. They can rely on large-capacity batteries to achieve rich car experience, which traditional fuel vehicles can’t do at all.

In 2023, for the new forces, the cost of power batteries is expected to be greatly reduced. For example, Contemporary Amperex Technology Co., Limited has launched a half-price cooperation idea for large customers, and LI will be one of the cooperative car companies.

With the improvement of product structure and the initial effect of function optimization, the expenditure on R&D will also decrease in the future. LI is waiting for the mass production of Qualcomm Snapdragon 8295 chip, and the car system experience will be promoted by leaps and bounds.

Full text summary:Under the background of frequent negative news and employees blowing their own dirty linen, it seems that LI’s counter-attack road has not encountered much resistance, and the market of high-end intelligent new energy vehicles is still a blue ocean, which is also the basis for many new forces to dare to burn money. However, this year’s new energy market will usher in a cruel price war. Fortunately, it has not yet reached the high-end market. For new forces, adhering to the product concept of high scarcity and exclusiveness may be the key to avoiding strangulation.