Xinhua News Agency, Beijing, March 19th. On March 18th, Xinhua Daily Telegraph published a report entitled "Online dramas and online games are becoming the" new three kinds "of culture going out to sea.

    With technological innovation, carrier renewal and topic innovation, a variety of new carriers have emerged in the sea of culture. Net text is popular overseas-Reading Group went abroad and held a global Chinese IP Festival in "Lion City" Singapore; Online games are popular-Genshin Impact, a popular game of Miha Tour, makes fans all over the world fall in love with the Year of China; Online dramas are fascinating-bilibili pushes "Guo Chuang" to the sea and joins hands with overseas institutions to set off a craze …

    In recent years, new carriers, such as online texts, online dramas and online games, have carried the charm of the East, which has blown up the "Chinese style" around the world and become the "new three kinds" of culture going out to sea. They integrate and innovate the cultural expression mode, and show the gorgeous and three-dimensional rich image of China to the global youth groups by actively spreading and integrating the overseas output of narrative.

   "Flocking dragons out to sea" and "Chinese aesthetics" are popular all over the world.

    Not long ago, the "Reading Global Chinese IP Festival" was hard to get a ticket when it was recorded in Singapore, and it became a "cultural event" that attracted much attention in the local area.

    At present, the net text going out to sea is realizing the transformation from large-scale growth to "quality and quantity two-wheel drive" According to the 2023 China Online Literature Going to Sea Trend Report, in 2022, the overseas revenue of China online literature industry reached 4.063 billion yuan, up 39.87% year-on-year. The overseas portal "Qidian International" of Yuewen has launched about 3,800 translated works of China’s online texts, trained about 410,000 overseas original writers, and launched about 620,000 overseas original works, with a cumulative visit of about 230 million users.

    Online dramas are also popular overseas. Some viewers said on overseas social platforms: "I’m fascinated by a short play recently. Although each episode is only one minute, I can’t stop watching it. Who will take my mobile phone …" The producer of this short play, which made her "unable to stop", came from China.

    According to the data of Sensor Tower in the United States, in 2023, an application software named ReelShort was downloaded over 10 million times in the United States, and it became one of the most popular applications on the list of application software entertainment. This "little-known" software was actually created by China Company, specifically targeting the overseas miniseries market.

    The overseas performance of online games is equally outstanding. On the occasion of the Lunar New Year in loong, Genshin Impact, an open-world adventure game, which is popular all over the world, is "on the new" synchronously. In the Genshin Impact world, the "Sea Lantern Festival" is synchronized with the Spring Festival in China, and players all over the world can experience the strong China style of "colorful kite spring breeze" in the game world.

    In the game, the traditional lion dance elements of China are also incorporated: jumping, squatting, rolling, lunging and buckling … Under the background of neon-lit games in international metropolises, China lion dance makes global players fully feel the Chinese aesthetics of "national tide and national wind".

    Genshin Impact’s creative team introduced that in addition to the traditional lion dance, the game also uses some intangible skills to promote the plot and render the atmosphere, "hoping to close the distance between global users and China culture".

    In the eyes of many people in the industry, new forms such as online texts, online dramas and online games are more in line with the perspective of youth culture and have strong vitality.

   "Cultural people", the science and technology side continues to exert its strength

    In order to let users around the world experience China culture more, and make Internet cultural products that love "China innovation" more correct in content, we will continue to make efforts with the help of culture and technology.

    In the updated version of Genshin Impact, players from all over the world can pick "Sonny Sprouts" in the smoky tea fields in the virtual world. This scene adopts the technology of "global height map volume fog", and "fog" can change the shade and direction with the change of location.

    Recently, the artificial intelligence model has been used in reading, which not only provides inspiration and material for online writers, but also greatly improves the translation speed and efficiency of Chinese works. In 2023, the overseas online platform under Yuewen launched Portuguese, German, French and other categories, which promoted the "China Good Story" to break the language wall and cultural wall.

    "As a high-tech enterprise based on technology, Mihayou focuses on continuous research and development and exploration in cartoon rendering technology, cloud computing technology and artificial intelligence technology." Liu Wei, president of Mihayou, said, "We focus on using digital technology to inherit China culture, and by constantly excavating the historical and cultural connotation of China, we will create national original cultural products."

    "Cross-cultural communication is not linearly’ uniformly accelerated’. Different situations in different countries and regions make different strategies for going to sea, but the excellent traditional Chinese culture is still the’ greatest common denominator’." Sun Jiashan, an associate researcher at the Central College of Culture and Tourism Management, believes that the common feelings and values of human beings are the core and have a "sense of closeness"; The expression of the works contains the poetic style and flying imagination of Chinese culture, and has a unique "aesthetic thinking".

    A few days ago, Billie Billie reached a cooperation with Fuji TV in Japan, and set up bilibili Guochuang’s exclusive channel "B8station" to broadcast animation works from China. Later, it will also cooperate with the Japanese drama adaptation of the domestic game "Time Agent". This is the first time that the domestic video platform has reached a channel cooperation with mainstream Japanese TV stations, realizing the country’s creation and development.

    "Animation is a work that spans age, skin color and race. In the future, we hope that our original content will be based on the world from the day we start making it." Li Xi, vice chairman and COO of bilibili, said.

   Straighten the sails and continue to ride the wind.

    From the "Internet powerhouse" reading articles and the "game giant" Miha swimming to the "traffic expert" bilibili, the leading enterprises of online new economy have been expanding the global market and becoming the representatives of "going out to sea" competition in domestic segments. Many government departments have also adopted relevant measures to further promote the online new economy industry to become bigger and stronger.

    In order to make the "new three kinds" of culture more stable and far-reaching, we should not only grasp the spiritual core, but also explore more fresh and ingenious boutique content.

    Some micro-short drama creators admit that how to achieve localization according to local conditions is the biggest challenge encountered in the short drama’s going out to sea. "Going out to sea for cultural and entertainment products is not simply copying and pasting domestic products. If you want to make it bigger and deeper, you must undoubtedly have a considerable understanding of the cultural core and audience habits of the local market."

    Moreover, the characteristics of single type and homogeneous content limit the ability of online text and online drama to expand the market to some extent; Although the legendary costume, the "sweet pet" of youth and the fantasy of Xianxia are the most popular overseas, they are easy to form stereotypes.

    "Future creators should not only concentrate on the visual level, but also concentrate on polishing the internal quality of their works, flexibly use the essence of traditional culture, and find a balance between social value and commercial value." Sun Jiashan said.

    "Culture going out to sea is not a single-dimensional spread, nor should it be a temporary heat, but it should really reach people’s hearts around the world and form emotional resonance and cultural identity with users around the world." Hou Xiaonan, CEO of Reading Group, said that he believes that in this field, "Chinese IP with international influence can emerge without waiting for a long time."

　　Poland will purchase the "Eye of the World" airborne early warning aircraft from Sweden to enhance the strength of the air force.

　　The "Eye of the World" early warning radar has a maximum detection range of about 550 kilometers and has strong airborne early warning aircraft and command and control capabilities.

　　According to the US "Defense News" website reported on May 24th, the Polish Defense Minister is negotiating with Sweden on the purchase of AEW&C by the Polish Air Force.

　　"Eye of the World" is an airborne early warning and command and control system developed by Saab, a Swedish defense and security company. The system consists of Erieye extended-range radar of Saab and sensors of the mission system. It can be installed on the "Global" 6000/6500 long-range business jet produced by Bombardier. The maximum detection distance of the radar is about 550 kilometers, the maximum number of detected targets exceeds 300, and the mission life is about 11 hours.

　　According to reports, Poland plans to spend 689 million US dollars to purchase two "Eye of the World" early warning aircraft, and reserve the right to purchase the other two. The two aircraft will be delivered to Poland before 2027.

　　At present, the main equipment of the Polish Air Force includes 48 F-16s, 28 MiG -29 fighters (some of which have been handed over to Ukraine), 18 Su -22 fighter-bombers and trainers. In recent years, in order to enhance the air force’s combat capability, Poland has accelerated the pace of purchasing new fighters. In 2020, Poland spent $4.8 billion to purchase 32 F-35A stealth fighters.

　　Last September, Poland signed an arms purchase agreement with South Korea, and Poland will spend 3 billion US dollars to buy 48 South Korean F/A-50 light fighters. According to the agreement, the first batch of 12 aircraft will be delivered in the second half of 2023, and the second batch of 36 aircraft will be delivered between 2025 and 2028. In August last year, Poland and South Korea signed another military purchase contract. Poland will buy a batch of K-2 Panther main battle tanks and K-9 self-propelled artillery from South Korea, with a contract value of 5.76 billion US dollars. In addition, Poland also plans to purchase 96 Boeing AH-64E Apache helicopter gunships with a total value of 12.5 billion US dollars.

　　General Secretary of the Supreme Leader recently pointed out that it is not only a major theoretical proposition, but also a major practical proposition to make the market play a decisive role in resource allocation and give better play to the role of the government. It is of great significance to scientifically understand this proposition and accurately grasp its connotation for comprehensively deepening the reform and promoting the healthy and orderly development of the socialist market economy. In this article, I will talk about the role of government and market in resource allocation.

　　Economic construction and ideological work are not two parallel things.

　　Let’s start with the dialectical relationship between economic construction and ideological work. Comrade Supreme Leader pointed out at the National Conference on Propaganda and Ideological Work: "Economic construction is the central work of the Party, and ideological work is an extremely important work of the Party." This sentence explains the dialectical relationship between economic construction and ideological work from a strategic perspective. In short, economic construction creates a material foundation for ideological work, and only when the central work of economic construction is done well can ideological work have a solid material foundation; On the other hand, ideological work can escort the central work of economic construction and ensure the sustained, rapid and healthy development of economic construction.

　　According to the basic principle of historical materialism, the economic base determines the superstructure, and the superstructure will also react to the economic base. Of course, this also includes that ideology will react on the economic base.

　　In class society, including in the primary stage of socialism, ideology has a distinct class nature. Capitalist economic base determines capitalist ideology, and socialist economic base determines socialist ideology. The ideology representing the advanced class interests promotes the social economic development, while the ideology representing the reactionary class interests hinders the social economic development. Comrade Mao Zedong once pointed out: "Any attempt to overthrow a political power must first create public opinion, and always do ideological work first. The revolutionary class is like this, and so is the counter-revolutionary class. " Gong Zizhen said: "If you destroy a country, you must first go to its history." The disintegration of the Soviet Union is a vivid example. Nowadays, some remarks that vilify revolutionary leaders, deny the 30 years before the reform and opening up, and discredit the public-owned economy and state-owned enterprises are very obvious. Their ultimate intention is to subvert communist party’s leadership and change the socialist economic system. In this regard, we should be vigilant, deeply understand the importance, long-term and complexity of ideological work, and consolidate the guiding position of Marxism in the ideological field.

　　Economic construction and ideological work are not two parallel things, and some ideologies are closely related to economic work. Ideology goes deep into economic work, and economic work itself also contains ideological factors, such as the guiding ideology of economic construction itself belongs to the category of ideology.

　　At present, among the popular erroneous thoughts in the ideological field, western constitutional democracy, "universal values", historical nihilism and civil society belong to the political, cultural and social fields; Neo-liberalism belongs to the trend of thought in the economic field and occupies a very important position in various trends of thought. The core viewpoints of neo-liberal economic theory, such as the hypothesis of "economic man", the theory of human nature pursuing self-interest, the theory of the perpetuity of private ownership, market fundamentalism, and the minimization of government functions ("night watchman"), have been widely spread in China’s economic and theoretical circles, exerting considerable influence on China’s economic reform and economic development. Where is our reform going, whether to take the completely liberalized market economy road or the Socialism with Chinese characteristics market economy road? To this, the 18th National Congress of the Communist Party of China made a clear answer: "We will unswervingly hold high the great banner of Socialism with Chinese characteristics, neither take the closed and rigid old road nor take the evil road of changing the flag."

　　Put all political and economic relations in order

　　At present, there is a popular saying at home and abroad about the political and economic situation in China, which is called "managing from the right to the left", that is, the economy tends to be more liberalized and market-oriented, and more control fields are liberalized; At the same time, it tends to be more authoritative politically, holding high the banner of Marxism–Leninism and Mao Zedong Thought and tightening ideological control. It seems that our country leans to the "right" in the economic field, but to the left in the political and ideological fields. It seems that both the left and right sides have discussions about this, with different angles and different likes and dislikes.

　　Regardless of the right and wrong of the saying "ruling by the right and ruling by the left", theoretically speaking, this is a pair of contradictory concepts. According to the basic principle of historical materialism, politics, ideology and superstructure are determined by the economic base. If the superstructure is in the same direction as the economic base, the economic base can be consolidated; If the economic base deviates from the superstructure, then the economic base will be mutated and the original superstructure will be in danger of collapse.

　　Some people have analyzed that the risk of "ruling from right to left" may lead to social division, so this situation is difficult to last for a long time. If the socialist economy is eroded by western neo-liberal economic thoughts for a long time, the tendency of liberalization and privatization will continue to rise, and the tendency of planned and public-owned economy will continue to weaken, and the socialist economic foundation will eventually deteriorate and become something incompatible with socialist ideology and superstructure. With the development of private economy, the strength of the bourgeoisie is growing, and its ideological influence is also expanding. Sooner or later, they will ask for decentralization or even power. At that time, even if they insist on scientific socialism in political thought, I am afraid it will be unsustainable. This is determined by the economic base and superstructure, and it is not transferred by human will. We must have a clear understanding of this.

　　Since the reform and opening up, we have gradually established a socialist market economic system. According to the Third Plenary Session of the 18th CPC Central Committee, politically, "we must hold high the great banner of Socialism with Chinese characteristics and take Marxism–Leninism, Mao Zedong Thought, Deng Xiaoping Theory, Theory of Three Represents and Scientific Outlook on Development as the guidance", while economically, "we must adhere to the direction of socialist market economy reform". That is to say, we should hold high Marxism–Leninism and Mao Zedong Thought as well as Deng Xiaoping Theory, Theory of Three Represents and Scientific Outlook on Development politically. Economically, we need both "market economy" and "socialism". If the above-mentioned political and economic relations between the two sides are put right, it will draw a clear line with the so-called "right politics and left politics".

　　Adhere to the direction of socialist market economy

　　Next, I would like to talk about the issue of "adhering to the direction of socialist market economy".

　　The reform direction of the socialist market economy itself is the unity of economy and politics. Our reform is to establish a "socialist market economy", not a simple market economy, but a "socialist+or × market economy". "Socialist market economy" is a complete concept and an organic unity that cannot be separated. When the report of the 14th National Congress of the Communist Party of China put forward the reform goal of the socialist market economy for the first time, it was clearly stated that the preposition "socialism" was added before the word "market economy", and there was also a prerequisite, that is, "under the macro-control of the state", so that the market could play an important role in the allocation of resources. There are macro and micro levels of resource allocation, and there are many different areas of resource allocation. At the micro level of resource allocation, that is, the allocation of various resources among various market entities, the law of market value can promote efficiency through changes in supply and demand and competition mechanism, and play a very important role, which can also be said to be a "decisive" role. However, at the macro level of resource allocation, such as the comprehensive balance of total supply and demand, the proportional structure of departments and regions, the protection of natural resources and environment, the fair distribution of social resources, and the allocation of resources involving national social security and people’s livelihood welfare (housing, education, medical care), we can’t all rely on the market to adjust, let alone "decide". There are many defects and deficiencies in the market mechanism in these macro levels and important fields, which need state intervention, government management and planned adjustment to correct, restrict and supplement the market behavior, and make up for the defects of the invisible hand with the "visible hand".

　　In the past, when Comrade Deng Xiaoping proposed that socialism could also develop a market economy, he never denied the plan. He repeatedly said that both the plan and the market are means and can be used. The report of the 14th National Congress of the Communist Party of China specifically pointed out that "the national plan is one of the important means of macro-control". Before the 14th National Congress of the Communist Party of China, when General Secretary Jiang Zemin explained the reform goal of choosing the socialist market economy at the provincial and ministerial level cadre training class of the Central Party School, he reminded us: "The socialist economy has been planned from the beginning, which has always been clear in people’s minds and understanding. Just because the word’ planned’ does not appear in the formulation, there will be no doubt about whether the planned nature has been cancelled." The above shows that the socialist market economy is a planned market economy, and affirms that in the socialist market economy system, both planning and market means of resource allocation should be used. But later, due to the influence of neo-liberal economic thought, there was a tendency to highlight the market and dilute the plan. Some people think that we are now engaged in market-oriented reform and the "plan" is not worth mentioning. The 11th Five-Year Plan was renamed as the 11th Five-Year Plan, but the word difference made a big fuss, cheering that it was farther away from the planned economy and closer to the market economy, and "planning" seemed to be a forbidden area. However, the report of the 17th National Congress of the Communist Party of China also proposed "giving full play to the guiding role of national development planning, planning and industrial policies in macro-control". The "the Central Committee of the Communist Party of China’s Decision on Several Major Issues of Comprehensively Deepening Reform" (hereinafter referred to as the "Decision") adopted by the Third Plenary Session of the 18 th CPC Central Committee,"Make the market play a decisive role in resource allocation" is followed by "Give full play to the role of the government". It has retained "a sound macro-control system guided by national development strategy and planning, with fiscal policy and monetary policy as the main means", but in fact it also expressed the meaning of "plan-oriented", only avoiding the word "plan". I think it doesn’t matter much as long as the "macro-control system" is "guided by the national development strategy and planning" as stated in the "Decision".

　　It is worth noting that the General Secretary of the Supreme Leader pointed out in the Explanation of the Central Committee of the Communist Party of China’s Decision on Comprehensively Deepening Reform: "The market plays a decisive role in the allocation of resources, but it does not play a full role." It can be seen that the "decisive role" of the market is limited. According to this spirit, the Decision not only describes the "decisive role" of the market, but also emphasizes the role of the government and the state plan, that is to say, the government and the state plan should play a "guiding role" in resource allocation. In this way, the idea of "double adjustment" between market and government, market and plan in resource allocation is highlighted. "Dual regulatory role" is a recent formulation by Comrade Cheng Enfu on the relationship between the market and the government in the Decision, which is quite reasonable.

　　Then, in the adjustment of resource allocation, how to divide the work between the market and the government or plan? In my opinion, it is generally possible to divide the functions of market and government or plan according to the micro-level and macro-level of resource allocation. The market plays a decisive role in resource allocation and should be limited to the micro level. The reduction of government functions, such as administrative examination and approval, is also mainly in the micro field. As for the macro-level and micro-economic activities that have a significant impact on the macro-level resource allocation, the government should strengthen planning, regulation and management, and should not let the "invisible hand" of the market blindly manipulate and "decide" spontaneously. Of course, the government is duty-bound to provide services to the market, implement supervision and be a "night watchman".

　　Both "visible hand" and "invisible hand" should play an important role in resource allocation.

　　Understanding the relationship between "government" and "market" or "plan" and "market" in the socialist market economy in this way conforms to the principles of Marxist economics and is more conducive to adhering to the reform direction of "market economy" and "socialism".

　　The Decision of the Third Plenary Session of the 18th CPC Central Committee pointed out: "The market determines the allocation of resources is the general law of market economy", which is also the law of market value. However, what determines the allocation of resources in socialist economy is not the law of market value, but the law of planned and proportional development. Marxism holds that in common social production, that is, social production based on public ownership, the national economy should develop in a planned and proportional way. Marx said: "The saving of time and the planned distribution of labor time among different production departments are still the primary economic laws on the basis of joint production. This is even the rule at a much higher level. " This shows that the proportional distribution of labor time among production departments and the saving of labor time in utilization are the first economic law of collectivized economy. "Working time" includes living working time and materialized working time, which means human resources and material resources. It means to allocate and save resources in proportion in a planned way, which is the primary economic law to be followed in socialized production. Planned and proportional development is the sustained, stable and coordinated development that people consciously arrange. It is not the same as the traditional administrative mandatory planned economy, and it is not the "command economy" that some people disparage. "Planned" is mainly a guiding, strategic and predictive plan, which is used to guide the allocation of national resources and the development of national economy from a macro perspective. Of course, it also includes some necessary mandatory indicators, and does not rule out the accountability function of national plans. After the reform, we got rid of the disadvantages of the traditional planned economy and adapted to the national conditions in the primary stage.The socialist market economic system has been established, and the law of market value is respected, but the planned and proportional economic law under public ownership cannot be lost.

　　In the primary stage of socialism, the socialist economy accommodates the market economy and becomes a socialist market economy, not a pure market economy or other market economies. Such a socialist market economy cannot be dominated by only one market value law, but must be dominated by the "law of planned and proportional development" while the market value law works. Therefore, the "Decision" of the Third Plenary Session of the 18th CPC Central Committee said that "the market determines the allocation of resources is the general law of the market economy", which is absolutely correct as far as the market economy is concerned. It is also right to say that "the sound socialist market economic system must follow this law", but this is not the only law of the socialist market economy. The socialist market economy must first follow the law of planned and proportional development. This is the theoretical basis why in the socialist market economy, planning and market, government and market, conscious and spontaneous adjustment, "visible hand" and "invisible hand" all play an important role in resource allocation.

　　We must understand the relationship between market and government, market and plan in socialist market economy from the viewpoint of Marxist economic theory, not from the viewpoint of liberal economy like Hayek, so that we can master the steering wheel of China’s reform ship and sail for a bright future of realizing the Chinese dream.

　　(The author is a member of the Chinese Academy of Social Sciences)

Special feature of 1905 film network "He came to make up the yangko dance, and came to my house during the plane. When chatting, I asked him: Is there an idol school and a strength school in Hong Kong? Leslie Cheung said, "What faction do you think I am?"Think back to filming 25 years ago.Red lovers, directorYe DayingYou Ji and starring ZhangGuorongBits and pieces when getting along.

The film premiered in China in 1998, which was the third box office in that year. It was nominated for the Golden Rooster Award in China, won the best editing award, and also won the "Pyramid Award" silver award and the best actress award in Cairo International Film Festival.

Twenty-five years later, this year is also the 20th anniversary of Leslie Cheung’s death. The Red Lover has been shown nationwide in a film-to-digital version, which has multiple commemorative significance.

At the premiere of the premiere, Ye Daying watched The Red Lover completely again after many years. He lamented, "It’s really a good movie.".

Before the screening, he told the 1905 film network, "Every era has its own aesthetics, and I dare not compare it with many directors now. But a movie that can span 25 years and move today’s audience has already explained everything. "

At the roadshow and the premiere, there will be a bouquet of flowers on the seat No.12 in the ninth row, which is my brother Leslie Cheung’s "exclusive seat". Leslie Cheung’s 67th birthday is the day when The Red Lover is shown again.

We miss Leslie Cheung so much, and Ye Daying also talked to us about Leslie Cheung’s unforgettable past with this film.

Leslie Cheung 25 years ago.

Among all Leslie Cheung’s works, The Red Lover is very special — — It’s hard to imagine him in a movie with a red theme, playing an underground communist party member in the 1930s.

Ye Daying said that Leslie Cheung was the first Hong Kong actor to come to the Mainland to play a revolutionary, and he faced great challenges in his creation. At the same time, Leslie Cheung’s handsome appearance and gentle temperament are in line with his imagination of the image of early revolutionaries.

"Many early revolutionaries went abroad to study, and they really understood Marxism before they devoted themselves to such beliefs." In the initial casting, Ye Daying wanted to find an actor who had a background of studying abroad and could speak English to play Jin. The first thing that came to mind was John Lone. Later, a Hong Kong friend strongly recommended Leslie Cheung after reading the script, so he arranged for them to meet.

Ye Daying was not familiar with Leslie Cheung before, but was deeply impressed by his "The True Story of Teddy Boy". They hit it off at the first meeting and soon talked about cooperation.

"I told him some stories of early revolutionaries, such as Qu Qiubai and Hongyan, and he fully understood them. His eyes will have a deep understanding and emotion as you tell these characters. In my eyes, he is not a star. He really met a good actor, an actor who can understand you and read your words. This is exactly what I am looking for. "

Leslie Cheung once said in an interview that he read many books, such as Lu Xun’s, in order to play this role well, and tried to figure out the revolutionary mentality of that era, so as to shape Jin into a flesh-and-blood figure.

Ye Daying admired Leslie Cheung’s excellent performance very much. "He said you can have whatever you want." Until now, there is a scene that haunts his mind — —

"Jin is going to read a letter left by Qiu Qiu. I said that when you read the first few words, tears came out of it. By the first few words, tears have to be taken back, and you can’t let it drip out. Leslie Cheung said I’d try, and he did it the first time. And after the filming, he squatted next to me and looked at the monitor, saying, can I do it again? I can do it better. It was played three times, and each time it was a great effect. "

In Ye Daying’s view, Leslie Cheung is a very hardworking actor. When Jin was shot in the execution ground with shackles, it was in the cold winter. The weather was very cold and the wind was very strong. The crew prepared shackles made of foam, but Leslie Cheung explicitly refused. "He said why I should wear fake ones, and I want to wear real ones. He walked barefoot and blood came out after a few steps. "

The Red Lover was Mei Ting’s first film. At the age of 22, she was going to play many opposite roles with Leslie Cheung. Mei Ting once recalled that there was a long shot in the film in which Qiu Qiu’s facial expression was shot to show the emotional exchange between Qiu Qiu and Jin, and Leslie Cheung insisted on helping him to play outside the camera out of caring for the new couple.

"At that time, I clearly felt that his hand was softly inserted from my hairline, slowly slid to the back of my head, and then swam across my chest. I could even hear the change of his breath. This real feeling prompted me to complete this long shot more accurately." Mei Ting said, "As long as Leslie Cheung is present, my heart is particularly practical."

25 years later, The Red Lover

The birth of Red Lovers originated from Ye Daying’s previous film Red Cherry.In the process of writing Red Cherry, I interviewed more than 30 children of revolutionary martyrs and heard them tell their parents’ love and sacrifice stories, Ye Daying and the screenwriter.Jiang Qitao, photographyZhang LiEveryone was so moved that they wanted to make a movie like this together.

The film follows the acquaintance of American doctor Payne, Qiu Qiu and Jin from the perspective of westerners, and gradually approaches their revolutionary ideals and love stories. Ye Daying thinks that if we tell the story from the perspective of foreigners, we can be more moved by the ideas of Jin and Qiu Qiu, and also make today’s audience feel more substituted.

"Why are we more receptive when we read Si Nuo’s Red Star Shines on China and Smedley’s articles? Because Americans tell the story of our Red Army, you will feel that even they see it this way, so does our film."

"The Red Lover" was shown all over the country. Ye Daying was on a road show all over the country these days. I didn’t expect many young viewers to burst into tears after watching the film, which was beyond his imagination.

He didn’t particularly dare to go back to see the film himself, and it made him sad. Once, he sneaked into the movie scene to watch the second half. When Little Pearl reached into the urn of Jin and Qiuqiu, he couldn’t help crying at that moment.

In the activities after the road show, the host often asks the audience which line of Jin can be spoken, and more than two viewers always blurt it out — — "If I can’t live with dignity, I’d rather choose death!"

In the movie, the shrapnel left in Jin’s brain made him suffer from severe intermittent mania and often had hallucinations. When the doctor told him that he might lose consciousness during the operation, he firmly expressed his attitude of death with this sentence. Looking back now, Ye Daying said with emotion, "He is too much like Leslie Cheung".

Once Jin gets sick in the film, Qiu Qiu will read him a poem: "When the sun comes out, an eagle flies from the ground to the sky and suddenly stops in the air, as if frozen in the blue sky. No one can tell why it flies and what it needs …"　

Jin’s wife jumped from a tall building to protect him from the enemy, and this scene became a pain that Jin could never heal.

In the dark, the imagery of poetry and the plot of falling from the building have become the "prophecy" that Leslie Cheung became famous five years later. "So this movie really hurts me." Ye Daying said that Leslie Cheung has been dead for twenty years, and he has left us the most perfect image of his life.

Now, Ye Daying is preparing the third film of the "Red Trilogy". "It’s a very touching story, no less touching than that brought by The Red Lover, but I don’t know if there can be another Leslie Cheung."

Cctv newsAccording to WeChat WeChat official account of the Education Examinations Institute of the Ministry of Education, in 2023, the Education Examinations Institute of the Ministry of Education ordered four sets of Chinese examination papers for the national college entrance examination, namely, National Volume A, National Volume B, New Curriculum Standard I and New Curriculum Standard II. The examination questions fully implement the spirit of the 20th National Congress of the Communist Party of China, adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, implement the fundamental task of cultivating people by virtue, deepen the reform of examination content, promote the reform of basic education and teaching, and help cultivate top-notch innovative talents.

First, focus on the overall situation, based on the overall situation, Bacon casts a soul in the language situation.

　　The examination questions are designed as a whole, the materials are carefully selected, the people are educated by literature, the things are moistened silently, and the spring breeze turns the rain into rain.

1 Hold high the banner of thought, Bacon casts the soul.

　　The examination questions are organically integrated into Socialism with Chinese characteristics Thought of the Supreme Leader in the new era. The two materials in the writing test "One flower alone is not spring" in the National Volume B are respectively from the keynote speech "Walking hand in hand on the road to modernization" delivered by the Supreme Leader General Secretary at the high-level dialogue meeting with world political parties in the Communist Party of China (CPC) on March 15, 2023 and the speech "Civilizations are enriched by exchanges and civilizations are enriched by mutual learning" delivered at UNESCO headquarters in Paris, France on March 27, 2014.

The national B-volume writing test "One flower alone is not spring"

22. Read the following materials and write as required. (60 points)

　　Blowing out other people’s lights will not make you brighter; Blocking others’ way will not make you go further.

　　"A single flower is not spring, and a hundred flowers bloom in spring." If there is only one kind of flower in the world, even if it is beautiful, it is monotonous.

　　The above two materials are from the speech of the Supreme Leader General Secretary, which tells the general truth in vivid language. Please write an article based on this to reflect your understanding and thinking.

　　Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

　　Although the two materials are aimed at international relations, mutual learning of civilizations and other issues, the truth revealed is universal. Material 1 can be used in the relationship between countries and also in getting along with people. Material 2 illustrates the dialectical relationship between part and whole by "one flower" and "hundred flowers". The two materials simultaneously constitute a dialogue relationship. The test questions guide young people to cherish the greatness of the country and establish a correct world outlook and values. Candidates have a large writing space and can cut into many angles.

　　The first material in the new curriculum standard Volume II, Modern Chinese Reading I, is taken from the speech "Talk about Investigation and Research" delivered by the Supreme Leader General Secretary at the opening ceremony of the second batch of students in the autumn semester of the Central Party School on November 16, 2011. The article emphasizes that investigation and research should adhere to the mass line and the principle of seeking truth from facts, so as to inspire the majority of young people to learn their wisdom and gain insights from the people’s creative practice.

2 cultivate feelings of home and country, enhance self-confidence.

　　The test questions guide candidates to establish a correct view of history, nationality and country, and enhance patriotic feelings and national self-confidence. For example, the reading materials of Volume A discuss many archaeological discoveries, analyze the significance of archaeology in writing ancient history, and guide candidates to better understand the long-standing, profound Chinese civilization. The materials of classical Chinese reading test questions in Volume A and Volume B are selected from Longping Collection • Confucianism is righteous "and" Han Feizi • "Ten Years" guides candidates to inherit Chinese cultural genes, keep upright and not conservative, respect the ancient and not retro.

　　The writing test "The Power of Stories" in Volume I of the new curriculum standard guides candidates to think about the facts, images, emotions and truths contained in the story as a carrier, and the significance of telling stories well. What is a good story, what story to tell well and how to tell a good story are all good writing angles. Candidates can write stories to inspire themselves, and also discuss how to tell the story of China well to the world.

New Curriculum Standard Volume I Writing Test "The Power of Stories"

23. Read the following materials and write as required. (60 points)

　　Good stories can help us express and communicate better, touch our hearts and enlighten our wisdom; A good story can change a person’s fate and show the image of a nation … … Stories are powerful.

　　What kind of association and thinking did the above materials cause you? Please write an article.

　　Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

3 carry forward the spirit of labor, educate people and cultivate their hearts

　　The examination questions emphasize the integration of labor education with moral education, intellectual education, physical education and aesthetic education, and guide candidates to respect ordinary workers and firmly establish a correct concept of labor. For example, the reading material "Grow a Good Buckwheat in One Place", the second volume of literature in China, reflects the deep feelings of farmers in China for the land and embodies the indomitable spirit of the Chinese nation. It is written in the literature text reading material "To My Son" in the first volume of the new college entrance examination that young people who are baptized by labor can not only strengthen their physique, "the muscles on their shoulders will bulge under the pole", but also realize some fundamental and eternal truths.

Second, to cope with changes, improve the pattern, and enlighten wisdom and increase wisdom in the examination of thinking

　　In 2023, Chinese test questions will strengthen the examination of thinking quality, and guide candidates to improve their logical thinking ability, image thinking ability and innovative thinking ability.

1 examine logical thinking, improve speculative ability

　　The test questions examine the logical thinking ability from many aspects, such as whether to form an opinion, whether to reason reasonably, whether to demonstrate rigorously, and whether to express accurately. For example, the topic of "people, technology and time" is given in the writing test materials of National Grade A, but no clear point of view is given. Candidates need to mobilize their abilities of association, migration, demonstration and reasoning, find problems, identify problems, form opinions and expand arguments.

"People, Technology and Time", a writing test in National Grade A.

22. Read the following materials and write as required. (60 points)

　　People can better control time because of the development of technology, but some people have become servants of time.

　　What kind of association and thinking did this sentence cause you? Please write an article.

　　Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

2 Examining thinking in images and improving aesthetic quality

　　The examination questions select literary works, lead candidates to feel the beauty of the motherland’s language and characters, and mobilize association and imagination on the basis of reading experience to express their feelings and thoughts. For example, the pragmatic I corpus of Volume B is extracted from Two Old Men by Wang Zengqi, which examines the ability of candidates to comprehend the expression effect through language forms. Lin Bu’s "Late Return on the Lake" is selected as the reading test of ancient poetry in Volume II of the new curriculum standard, which shows the poet’s tranquil mood in the description of the scenery. Question 16 asks candidates to think about how Wang Guowei’s view of "seeing things from me, so everything is my color" is confirmed in his poems.

3 examine scientific thinking, stimulate the enthusiasm of inquiry

　　习总书记在多次讲话中强调提高青少年科学素养的重要性。试题通过文质兼美的科普文章激发考生的好奇心、想象力和探究欲，倡导科学思维。如全国甲、乙卷的实用类文本阅读材料选自科普读物《树的秘密生命》和《深时之旅》，既注重营造热爱科学的氛围，又引导学生在理解材料信息的基础上，对相关问题作深入思考。

三　平稳布局、开拓新局，在考教衔接中以考促教

　　试题积极体现《普通高中语文课程标准》（2017年版）的新理念，主动呼应国家统编高中语文教材中的新增内容，增强试题的创新性和开放性，引导一线教学扭转功利化倾向，将功夫下在提高课堂质量、夯实知识基础、培养能力素养上。

1　依据课程标准，强调语文实践

　　语文核心素养是学生在积极的语言实践活动中积累与构建起来，并在真实的语言运用情境中表现出来的语言能力及其品质。试题从阅读与鉴赏、表达与交流、梳理与探究等方面，考查考生语言积累、梳理与迁移运用能力。全国甲卷语言文字运用试题材料摘自张志公的《说工具》，介绍了三位教师对成语“破釜沉舟”的不同的教学方法。第21题要求从“卧薪尝胆、庖丁解牛、一鼓作气”三个成语中任选一个，借鉴材料中第三位教师的讲解方法，拟出讲解要点。

2 Linking up and compiling textbooks to promote classroom reform

　　The relationship between the enhancement of test questions in Volume I and Volume II of the new curriculum standard and the compilation of textbooks. The learning task in the textbook of the unified compilation, such as the test of writing short comments on works in the reading of literary texts in Volume I of the new curriculum standard, points to the learning task of "learning to write short comments on literature" in the Chinese textbook of the unified compilation; Associated with the new contents in the textbook, such as the information text reading I of the new curriculum standard II and the unit of "hometown cultural life" and "reading the whole book" in the textbook; The basic knowledge in the textbook, such as the meaning comprehension test of classical Chinese reading, is connected with the textbook content; The selected articles in the textbook are related, such as Lu Xun’s Social Drama and Shen Congwen’s Border Town, etc.

3. Innovating the form of proposition, reducing mechanical brush questions.

　　A variety of new questions are used in the test questions, which effectively avoids rote memorization and "mechanical brushing". Each of the four writing questions has its own characteristics. Among them, the writing question "Teenagers’ own space" in Volume II of the new curriculum standard is a new type of reading and writing.

New Curriculum Standard Volume II Writing Test "Teenagers’ Own Space"

23. Read the following materials and write as required. (60 points)

　　The idea of "be quiet and not be disturbed" mentioned in the language application II of this test paper is not uncommon among contemporary teenagers. Teenagers sometimes want to have their own space to relax, settle down and grow up in their study and life.

　　Please write an article combining the above materials.

　　Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

　　Four sets of classical Chinese test materials have single text and compound text. The new sentence-breaking questions in classical Chinese can prevent candidates from using skills to answer. The forms and test sites of the four sets of pragmatic test questions are different. In addition to traditional ill sentences, idioms and supplementary writing, comments, sentence meanings and expression effects are also examined.

4 Respect the law of growth and encourage personality development.

　　Test questions provide candidates with a space to show their personality and express their true feelings, and encourage candidates to explore, find problems and express themselves. For example, the writing test "Young People’s Own Space" in the second volume of the new curriculum standard is close to the examinee’s life and closely related to the growth of young people. Candidates can show their personality and reflect their thinking on growth through the introduction of their own space content, and can also have a dialogue with their parents and teachers.

　　In 2023, the Chinese examination questions for the college entrance examination will educate the party and select talents for the country, guide the vast number of young people to establish firm ideals and beliefs, consolidate their knowledge base, improve their ability and accomplishment, and become the pillars of socialist modernization!

　　Beijing, March 3 rd (Xie Yiguan) During the epidemic prevention, consumers set off a wave of "home economy" at home. In this context, online games have become the entertainment choice of many consumers, and the consumption disputes of some paid online games have gradually become prominent.

　　The actual effect of the game is inconsistent with the propaganda.

　　According to the introduction of China Consumers Association, some online game operators promote the selling points of game products, such as characters, props and their functions, special effects, etc., through copywriting, videos and other forms, but their actual effects in the game do not match the promotion.

　　The second paragraph of Article 23 of the Law on the Protection of Consumer Rights and Interests stipulates that "if an operator indicates the quality of goods or services by advertisements, product descriptions, physical samples or other means, it shall ensure that the actual quality of the goods or services it provides is consistent with the indicated quality."

　　According to China Consumers Association, online game operators use copywriting, videos and other publicity methods to display game characters, props, their functions and special effects in an intuitive and detailed way, and the explanations and displays should be consistent with the actual situation of consumers buying game products.

　　"Online game operators should be honest and trustworthy, refuse false propaganda, and ensure that the actual effect of game products is consistent with propaganda." China Consumers Association reminds that the special circumstances that may occur should be explained realistically and brought to the attention of consumers in a significant way, and no false propaganda or misleading of consumers is allowed.

　　Operators are exempted by unfair regulations.

　　Some online game operators have posted a statement that "the final effect is subject to the in-game video of online game products", and they are also suspected of using unfair regulations to infringe on the legitimate rights and interests of consumers.

　　The second paragraph of Article 26 of the Law on the Protection of Consumer Rights and Interests stipulates that "business operators shall not make unfair and unreasonable provisions to consumers, such as excluding or restricting consumer rights, reducing or exempting business operators’ responsibilities, and aggravating consumer responsibilities, by means of format clauses, notices, statements, shop notices, etc., and shall not use format clauses and technical means to force transactions."

　　In addition, Article 17 of the E-commerce Law stipulates that "e-commerce operators should disclose information on goods or services in a comprehensive, true, accurate and timely manner to protect consumers’ right to know and choose." Article 49 stipulates that "if the information of goods or services released by e-commerce operators meets the conditions of offer, the user selects the goods or services and submits the order successfully, and the contract is established."

　　China Consumers Association believes that when consumers see the specific instructions such as copywriting and videos of game products and buy related game products, the two parties have formed a consumption contract relationship, and the operators should perform their obligations according to the agreement, and they can’t rely on the statement that "the final effect is subject to the game", which makes the agreement between the two parties in an uncertain state, and even excuses themselves for violating the agreement. Unfair and unreasonable provisions that exclude or restrict consumers’ rights and reduce or exempt operators’ responsibilities should be corrected as soon as possible, and consumer disputes should be properly resolved.

　　Unauthorized changes to products purchased by consumers in the name of upgrading, etc.

　　Some consumers report that online game operators have changed the sold characters, game props, their functions and special effects without their consent in the name of optimization and upgrade of game products.

　　Article 9 of the Consumer Protection Law stipulates that "consumers have the right to choose their own goods or services. Consumers have the right to … … Choose the variety of goods or service methods independently, and decide whether to buy or not to buy any kind of goods, accept or not to accept any service. " Article 10 stipulates that "consumers have the right to fair trade. When purchasing goods or receiving services, consumers have the right to obtain fair trading conditions such as quality assurance, reasonable price and correct measurement, and have the right to refuse the compulsory trading behavior of operators. " Article 127 of the General Principles of Civil Law stipulates that "if the law has provisions on the protection of data and network virtual property, such provisions shall prevail."

　　China Consumers Association believes that online game characters, props and other products purchased by consumers have property attributes and are property rights recognized and protected by the general principles of civil law. Online game operators should not rely on their own advantages to change the actual functions and effects of products purchased by consumers without the consent of consumers in the name of upgrading and optimization.

　　In practice, some online game operators also require consumers to generalize authorization in unilateral format clauses in service agreements, and agree that the company can adjust, update or optimize any content or elements in the game (including but not limited to the characters, game equipment, artistic design, performance and related data settings of game props that consumers have purchased or are using), and will not pursue any legal responsibilities of the company.

　　China Consumers Association pointed out that this practice deprives consumers of their right to choose, fair trade and claim, and infringes on their legitimate rights and interests. Online game operators should respect the rights of consumers, and obtain the consent of consumers for the optimization and upgrade of paid products in the game, clearly inform the specific situation of the upgraded products and the differences between the old and the new, and provide consumers with different options whether to upgrade. It is strictly forbidden to change the products that consumers have purchased without the consent of consumers, or force consumers to accept the upgraded products.

Special feature of 1905 film network Classics are eternal, and this week once again challenges the most familiar stories of the audience; Directing works for the first time brings joy to everyone; The cold-blooded killer in the movie also appeared again; Show the glorious history of Commander-in-Chief Zhu De; Then continue the previous work, this week’s wonderful film should not be missed.

The Journey to the West is one of the most well-known masterpieces, and the mythical world it describes reflects the real human world. The movie "Journey to the West: Making a Big Scene in Heaven" is co-starred by, and challenges this mythical giant system again. In the film, Donnie Yen’s "Oriental superhero" the Monkey King was born; Chow Yun Fat’s "Three Realms of the Supreme Jade Emperor" first wore armor; Aaron Kwok’s "Niu Mowang, the king of the underworld" is in a dilemma, which can be described as brilliant.

Wonderful film review:500 years ago, the magical world depicted in Wu Cheng’en’s novel The Journey to the West was fascinating, and 500 years later, the spectacle of the sacred land presented in the movie "Journey to the West" shocked the eyes. The Monkey King’s "72 Magic Spells" and "Flying Smart" rooted in our childhood memories were all activated.— — 1905 movie network

Make a scene in Tianzhu is the first film directed by Wang Baoqiang, starring Wang Baoqiang,, and. This is a modern version of the Westward Journey story, and the protagonists also correspond to the archetypes of the characters in the Westward Journey. Among them, Tang Sen went to India to find his father’s will accompanied by Wu Kong. And the last egg in the film really fulfilled Wang Baoqiang’s wish related to The Journey to the West — — "the Monkey King Dream", readers may wish to wait and see.

Wonderful film review:Everyone can regard this movie as a drama, but what Wang Baoqiang wants to convey most is affection, brotherhood and father-son affection. The picture of the film is gorgeous, just like the colorful world seen by our eyes, but we can only experience the purest mind and the most sincere emotion with our heart.— — 1905 movie network

Jean Reno once again challenges the role of "killer" after many years. Unlike killer lyon in the film, Henry, the killer in "Extreme Cold Storm", is more sharp and ruthless. Most of the film is shot in the quiet lake in the deep mountains in winter and the quiet forest in the vast snow. The whole film is always filled with a sense of urgency under the calm appearance.

Wonderful film review:Watching this movie seems to be back to The Killer Is Not Too Cold. The female killer tried her best to avenge her father, but even the cunning fox could not escape the hunter’s eyes. The role played by Jean Reno is full of emotional changes, which makes the audience see the image of a cold killer with flesh and blood.— — Douban film review The Pretender

The magnificent revolutionary historical masterpiece "On Taihang Mountain" is a work dedicated to the victory of the world anti-fascist war and the victory of China and War of Resistance against Japanese Aggression. The film tells the story that Commander-in-Chief Zhu De led the Eighth Route Army to cross the Yellow River eastward, advanced into the anti-Japanese front, and established the Taihang Mountain base area. This film is also the 50th time that Wang Wufu, the "first Zhu De special type in China", played Commander-in-Chief Zhu De. His superb acting skills and profound understanding of the Commander-in-Chief also added a lot to the film.

Wonderful film review:The film’s depiction of the war is very realistic, showing the cruelty of the war incisively and vividly. The aerial photography in the Battle of Pingxingguan Victory is shocking, which makes us deeply feel that every victory cannot be separated from the correct leadership of communist party and the determination of the Eighth Route Army soldiers to resist stubbornly.— — Douban film review xieyong

In 2013, he directed a classic film, but this time, "Anti-drug 2" is not a simple sequel to the previous work, but a new generation of the main creative team and story, which is also the starring role and the re-cooperation after 12 years. The drug Lord hid in secret, Yu Shuntian, a pioneer in drug control, and Lin Zhengfeng, a policeman, appeared one after another, and a duel between heaven and earth was bound to break out.

Wonderful film review:Anti-drug 2 continues the elements of action and drug crimes in its previous work, and digs deep into the essence of moral shaping of characters and emotions. In the movie "Anti-Drug 2", Andy Lau is both the leading actor and the producer, and "Producer Andy Lau" has gradually become the golden signboard of the quality of film and television works.— — 1905 movie network

Recently, spy photos of diesel camouflage cars have been exposed on the Internet, which has caused a lot of concern and heated discussion in the car circle, especially in our off-road vehicle circle, and the topic is quite hot.

As we all know, Tank 300, as a star model under the tank brand, is full of powder with its tough appearance and strong off-road capability.

So, what surprises will this upcoming diesel version bring us? Today, I will take you riders to find out!

Let’s talk about the appearance first. From the spy photos, the design of the tank 300 diesel version is basically the same as that of the current gasoline version, and it is still the square and tough guy shape.

The iconic round headlights, three horizontal chrome-plated grilles, black wheel eyebrows, and external spare tires, none of these classic elements have fallen.

In terms of size, it is expected to be the same as the gasoline version, with a length, width and height of 4760/1930/1903 mm and a wheelbase of 2750 mm respectively. In a word, in appearance, the diesel version has not brought us much freshness, so the Yan controllers may be disappointed.

But don’t worry The real drama is inside. The biggest change of the tank 300 diesel version this time is that it is equipped with a diesel "heart".

Although the official has not announced the specific parameters, according to the analysis of speculation, there is a high probability that it will be equipped with the existing 2.4T diesel engine of Great Wall. This engine has a maximum power of 135 kW and a peak torque of 480 Nm, matching the 9-speed automatic gearbox.

You know, one of the great advantages of diesel engine is its low torque and strong strength, which is too important for off-road driving.

You riders may wish to imagine that when facing steep slopes and muddy sections, the powerful torque output of the diesel version of tank 300 can make you get out of trouble more easily, and it is exciting to think about it!

Anyone who knows the market should know that the diesel SUV market has been vacant, so can the tank 300 "ride the dust"? Speaking of it, there are not many SUV models equipped with diesel engines in the domestic market, and there are even fewer at the same level.

At present, the most representative version is Blade Hero Edition, which is equipped with a 2.0T diesel engine, and the price is between 155,800 and 189,800 yuan. In contrast, the tank 300 is better in both brand power and overall configuration.

Of course, diesel engines also have some inevitable disadvantages, such as noise and vibration are more likely than gasoline, and emissions are easy to become a problem.

However, with the progress of technology, these problems are gradually improving. Then with the technical strength of the Great Wall, we should be able to balance the relationship between performance and environmental protection.

In Nianhan’s view, the main purpose of launching the diesel version of Tank 300 is to further enrich the product line and meet the needs of more users. After all, there are not a few riders who like the unique driving experience of diesel vehicles.

Moreover, in some specific use scenarios, such as long-distance crossing and high-load transportation, the advantages of diesel vehicles are indeed more obvious.

Of course, the final market performance depends on the price and configuration. If the diesel version of Tank 300 is reasonably priced and rich in configuration, coupled with its own hard-core cross-country genes, it should be able to attract a large number of loyal fans.

Dear riders, what do you think of the prospect of the tank 300 diesel version? Is the diesel engine a plus item or a minus item for you?

The leisure snack industry, which has been hit by discount, is shuffling.

Recently, the 2023 annual report and the first quarter report of 2024 of leisure and snack listed companies were fully disclosed, and their performance can be described as "two days of ice and fire":

Although last year, the good shop still sat firmly on the throne of "king of revenue", its net profit was overtaken by Yanjin shop, whose revenue was only half of it.

In the first quarter of this year, good shops returned to the right track in revenue, but their net profit continued to decline. On the other hand, the competitor Yanjinpu, the net profit of revenue has increased significantly.

Many voices attribute the joys and sorrows of performance to the gains and losses of channel war. In the past few years, the snack sales model has quietly changed. The rise of discount snacks is eroding the space of traditional snack sales channels.

The two "shops" in the snack industry, one sued Zhao Yiming, while the other threw 350 million yuan on it.Snacks henmang groupThe "big ship".

Standing at the outlet of discount snacks, it is a different choice for "shops". Yanjin shop really made a profit, and the good shop really lost?

Net profit overtaking

In terms of revenue scale, good shops are still the well-deserved kings of leisure snacks.

In 2023, Liangpin Store achieved a revenue of 8.046 billion yuan, ranking first among 19 A-share snack food listed companies.

Although firmly sitting on the "one brother in revenue", the good shop has ushered in a double decline in net profit for the first time since landing in A shares:Revenue decreased by 14.76% compared with the same period of last year.,Net profit is almost halvedTo 180 million, a year-on-year decrease of 46.26%; Deducted non-net profit was only RMB 65 million, a year-on-year decrease of 68.82%, leaving only RMB 65 million.

From the data point of view, this is the lowest revenue of good shops in the past three years, while net profit and non-net profit have hit a new low in the past six years.

In the first quarter of this year, although the revenue of good shops recovered to 2.451 billion yuan,However, the net profit attributable to the mother and the non-net profit deducted were 62 million yuan and 55 million yuan respectively, down by 57.98% and 48.69% year-on-year, continuing the trend of sharp decline.

The decline in performance and the slowdown in growth have also accelerated the departure of capital. On May 18th, Liangpin Store issued two announcements in succession, saying that due to their own capital needs, Ningbo Hanyi and Dayong Co., Ltd. each planned to reduce their holdings by no more than 12.03 million shares, accounting for about 6% of the company’s total share capital.

Among them, Dayong Co., Ltd. is the second shareholder of Liangpin Store, and today’s capital is behind the famous venture capital institution. Since 2010, capital has become a "friend" of good shops, and now the major shareholders have lost patience.

On the other hand, Yanjin Shop is a "dark horse" in the industry.Submitted a goodReport card

According to the data of the annual report, Yanjinpuzi achieved a revenue of 4.115 billion yuan in 2023, a year-on-year increase of 42.22%; The net profit of returning to the mother was 506 million yuan, up 67.76% year-on-year, and both revenue and net profit reached record highs.

In fact, the revenue of Yanjin Shop in 2021 was less than a quarter of that of good shops, but in the past two years alone, this figure reached half. What is more exaggerated is that less than half of the revenue in 2023, the net profit is 2.81 times that of a good shop.

In the first quarter of this year, Yanjin Shop continued to maintain its growth momentum, with revenue reaching 1.223 billion, up 37% year-on-year. The net profit attributable to shareholders of listed companies was 160 million yuan, up 43.10% year-on-year, which also far exceeded that of good shops.

In the secondary market, good shops and competitors are also in sharp contrast.

As of the close of May 28, the total market value of good shops was about 5.53 billion yuan. However, its market value peaked in July 2020, once exceeding 34 billion yuan. In other words, the market value of good shops has shrunk by more than 80% from its peak.

In particular, the market value of good shops at the peak period is higher than that of Yanjin shops in the same period.More than 10 billion.now,The wind and water turn, and the total market value of good shops is onlyremainYanjin Puzi’sfourOk.

At the same time, "shop", why is the fate very different?

Channel dispute

In recent years, the snack industry has ushered in major changes, and discount snacks have become "new favorites", and consumer preferences have gradually changed to "cost performance".

The impact of the ultra-low price of discount snacks,Give way to position“high-end"Our good shop is very hurt.Falling revenues are telling good shops that they are getting farther and farther away from consumer demand.

In fact, good shops have also gone off to test the water discount snack track.

On the one hand, in 2022, Liangpin Store launched the snack collection store brand "Snacks Hard Home", but the effect was not ideal. At present, this brand has not yet left Hubei, and it is difficult to form a confrontation with the head.

On the other hand, in February 2023, Liangpin Shop and Black Ant Capital jointly invested in Zhao Yiming Snacks, and this round of financing was 150 million yuan. Only after half a year, the good shops were emptied.Zhao Yiming snacks equity, get about 60 million yuan investment income.

It was not until the snacks were busy and Zhao Yiming snacks announced the merger, and they sat firmly at the top of the discount snacks, and the good shops realized themselves.by“Kick out”，failAt the discount snack trackminuteLast drinkthick soup.

In either case, in the new round of opportunities, good shops are left behind.

Just as Liangpin Shop sued Zhao Yiming for "deliberately concealing the company’s major events and damaging the minority shareholders’ right to know", Yanjin Shop boarded the "big ship" of the Snacks Busy Group.

Last December,,Yanjin Puzi Holdings announced that it had invested 350 million yuan in Snacks Busy Group and acquired a 3.3175% stake in the latter. Talking about this investment, Zhang Xuewu, the chairman of Yanjin Puzi Holdings, believes that this cooperation marks that manufacturers join hands with distributors to create efficient channels.

But is such an investment worthwhile? To a large extent, running all the way, who has made great achievements in Yanjin Shop, has made great efforts in selling snacks.

As early as 2021, Yanjin Shop chose to lay out the volume distribution, trying to change the sales channels, from relying on offline stores to new channels such as e-commerce and snack shops, supplemented by large supermarkets.

The effect of the reform is also remarkable..

Yanjin Puzi’s 2022 annual report shows that,Snacks are very busy, contributing 210 million yuan in sales to become the largest customer of Yanjin Puzi.,This sales accounted for 7.31% of the total revenue.,Almost the sum of the last four customers. In 2023, snacks were very busy, and the group’s sales reached 509 million, accounting for 509 million.It jumped to 12.38%At the same timeNew retail and other channels have become the main revenue sources of Yanjin Shop, accounting for more than 70% of the revenue.

Whether it is a good shop or a Yanjin shop,BothbeLooking for the increment in the channel, but Yanjin Shop took the lead in seizing the dividend.,Become the most eye-catching one in the snack enterprise in one fell swoop.

Profit puzzle

althoughBoth are "shops" with different licensing strategies, but under the impact of discount, both sides are facing similar problems: it is increasingly difficult to make money.

Discount formatIn vogue, inForcedsnackPlayers cut prices.,Providing cost-effective snacks is also eroding.wearTheir gross profit performance.

Let’s look at the good shop first.Watch“High end snacks"After the road gradually narrows,At the end of last year, Liangpin Store implemented the strategy of "the largest price reduction in 17 years" and announced a large-scale price reduction for its 300 products, with an average price reduction of 22% and the highest drop of 45%.

But price reduction is a "double-edged sword". Through price reduction, the good shop earned revenue in the first quarter of this year.Year-on-year growth of 2.79%The price is that the net profit has fallen by nearly 60%.Increasing income does not increase profit,letBestoreCamp recovery and warmthThe "surprise" brought is greatly reduced.

Besides,In 2023, the gross profit margin of the main business of Liangpin Shop can still be maintained at about 28%. After the price reduction, the gross profit margin in the first quarter of this year has dropped to about 26%., in the same industry at a low level.

On the other sideYanjin puzi, also facing the pressure brought by the price.

Looking at it for a long time, the Yanjin shopGross profit margin is also falling.The data shows that from 2020 to 2023, the gross profit margin of Yanjin Shop was 44%, 36%, 35% and 34% respectively. In the first quarter of 2024, the company’s gross sales margin dropped to 32.1%.

Yanjinpuzi explained that the year-on-year decline in gross profit margin in the first quarter of 2024 was mainly due to changes in channel structure, and the decline in the proportion of direct KA revenue led to a decline in the overall gross profit margin of the company.

In other words, the new retail channels that Yanjin Store relies on at present have lowered the gross profit margin.

One income increase does not increase profits, and the other gross profit margin is under pressure. Jiang Han, a senior researcher at Pangu think tank, told xiaoxiang morning herald Pepper Finance reporter that the discount price war has greatly reduced the profit margin of enterprises. In the long run, the profitability of enterprises will be seriously affected, and even losses may occur.

At the same time, he also believes that the price war weakens the innovation power of enterprises. Under the pressure of price war, enterprises often put more resources and energy into reducing costs and expanding production scale, while ignoring product innovation and quality improvement.

At present,The price reduction strategy of good shops and the deep cultivation of Yanjin shops are allMining "cost performance".

"Leisure snacks have entered a cycle of’ parity’." existChina food industry analyst Zhu DanpengIt seems that,Leisure and snack enterprises should not only consider "cost performance", but also "quality-price ratio". "In the next three years, enterprises with both cost performance and quality price ratio will develop better, and enterprises with better online and offline integrated operations will be evergreen."

Although the current two "shops" are changing in the marketShowed different living conditions.However, the competition of snacks is still going on. How can it be reversed after three years?

At least, in the future with both cost performance and quality price ratio,The new contest will also start again.

Xiaoxiang morning herald Chili Finance Reporter Luo Yaqi Chen Shizhen

The Beijing News Shell Financial News (Reporter Yu Jinyu) On May 26th, the Shanghai traffic police released the traffic violations of the express delivery industry in Shanghai from May 6th to May 19th, 2024. In terms of the total number of traffic violations, Meituan continued to "dominate the list", followed by hungry, and the total number of traffic violations of both companies exceeded 10,000 in half a month. Express delivery companies such as Flash Delivery, Box Horse, Shunfeng Tongcheng, Dada and Zhongtong are also among the top ten illegal companies.

Traffic violations in Shanghai express delivery industry from May 6 to May 19, 2024. Photo/Photo courtesy of Shanghai Traffic Police

It is reported that in order to further strengthen the rectification of non-motor vehicle traffic violations, especially to strengthen the control of operational express delivery and take-away electric bicycle riding chaos, the Traffic Police Corps of Shanghai Public Security Bureau began to use RFID wireless radio frequency technology to carry out the "electronic police" law enforcement of electric bicycle traffic violations on July 1, 2019. From July 20th, 2023, Shanghai Traffic Police WeChat WeChat official account "Focus 4 Shanghai Traffic Police Micro-posting" began to regularly publish traffic accidents and traffic violations of express delivery enterprises in Shanghai in a period of 7 to 14 days, and made a ranking list to urge 26 express delivery enterprises in the city to implement the main responsibility of traffic safety.

Shanghai Pudong police guide takeaway express riders to regulate their riding. Photo/Photo courtesy of Shanghai Pudong Police

Looking through the data released in the past 10 months, the reporter found that in the list of traffic violations, Meituan "dominated the list", followed by hungry, and the number of violations by the two companies was far ahead. In 14 days, the number of traffic violations was usually around 10,000, while the number of violations by Flash, Shunfeng City and Box Horse, which followed, was usually in three digits.

The reporter learned from the Shanghai traffic police department that the traffic violations of take-away couriers mainly involve running red lights, retrograde, etc. In addition to punishing and educating illegal personnel, the traffic police department will also regularly interview the riders’ enterprises to fulfill their traffic safety management obligations.

In response to the above-mentioned illegal "list", the reporter contacted the top two express delivery companies. As of press time, no response has been received.

Editor Chen Li proofreads Sissi.