On May 9th, the Ministry of Agriculture held a press conference to launch and implement the "Five Actions of Agricultural Green Development". Ye Zhenqin, spokesperson of the Ministry of Agriculture, Liao Xiyuan, director of the Science and Technology Education Department of the Ministry of Agriculture, Zeng Yande, director of the Planting Management Department, Ma Youxiang, director of the Animal Husbandry Department, and Li Shumin, deputy director of the Fisheries and Fishery Administration Bureau, introduced the relevant situation and answered questions from reporters.

　　Ye Zhenqin introduced that in recent years, China’s agricultural development has continuously reached a new level, with bumper harvests year after year, abundant supply of cotton, oil, sugar, fruit and vegetable tea, meat, eggs and milk, aquatic products, etc., but it has also paid a great price. Agricultural resources have been overdrawn for a long time, overexploited, agricultural non-point source pollution has increased, and the agricultural ecological environment has lit up a "red light". Excessive use of chemical fertilizers, pesticides and other inputs, low utilization rate of crop straw, agricultural film recovery rate, livestock manure treatment and resource utilization rate, and continuous decline of marine fishery resources have become prominent problems facing the current agricultural ecological resources and environment. General Secretary of the Supreme Leader emphasized that Lucid waters and lush mountains are invaluable assets should adhere to the basic national policy of saving resources and protecting the environment, and promote the formation of a green development mode and lifestyle. The Ministry of Agriculture implemented the spirit of the important speech of the Supreme Leader General Secretary and the central government’s decision-making arrangements. In 2015, it launched a tough battle to prevent and control agricultural non-point source pollution, and put forward the goal and task of "one control, two reductions and three basics", which achieved good results. This year, the Ministry of Agriculture further focused on the key points, and launched the "Five Actions of Agricultural Green Development", such as the action of recycling livestock manure, the action of replacing chemical fertilizer with organic fertilizer for fruit, vegetable and tea, the action of straw treatment in Northeast China, the action of agricultural film recycling and the action of protecting aquatic organisms with emphasis on the Yangtze River.

　　Ye Zhenqin said that these five major actions are aimed at the outstanding problems and shortcomings facing the current green development of agriculture. These issues are highly valued by the central leadership, concerned by the masses and concerned by the society. Whether it can be solved well is related to the sustainable development of agriculture and the vital interests of ordinary people, especially the broad masses of peasants. Solving these problems will hold the "bull’s nose" of agricultural green development and grasp the key task of agricultural sustainable development. The implementation of the five major actions is an important deployment and major measure to promote the structural reform of the agricultural supply side, which is conducive to changing the traditional production mode, reducing the excessive use of inputs such as fertilizers, optimizing the production environment, improving product quality, and ensuring the supply of high-quality green agricultural products from the source; It is conducive to promoting the comprehensive management and resource utilization of agricultural production waste, turning waste into treasure and turning decay into magic. In the final analysis, it is conducive to slowing down the trend of excessive utilization intensity of agricultural resources and increasing non-point source pollution, and promoting the formation of a green development mode of agriculture in China and embarking on a sustainable development path.

　　Ye Zhenqin briefly introduced the contents of the five major actions:

　　Action on resource utilization of livestock manure.At the 14th meeting of the Central Leading Group for Finance and Economics, General Secretary of the Supreme Leader emphasized that accelerating the treatment and recycling of livestock and poultry breeding wastes has a bearing on the production and living environment of more than 600 million rural residents, which is a long-term good thing for the benefit of the country and the people. The implementation of this action is to solve the problem of low level of treatment and utilization of livestock manure in China, and to launch a tough battle for pollution prevention and control of livestock and poultry breeding in an all-round way. This year, the central government plans to arrange special funds, adopt the method of substituting awards for subsidies, focus on large livestock counties and large-scale farms, promote the resource utilization of livestock manure in the whole county, coordinate existing projects, and focus on supporting the construction of livestock manure treatment and utilization facilities; Focus on large-scale farm households, build a national platform for direct reporting of livestock and poultry farm information, and realize accurate support, accurate management and accurate service; Establish a national scientific and technological innovation alliance for recycling livestock and poultry waste, summarize and refine effective models, and guide local and large-scale farms to scientifically control livestock manure. Through the implementation of this action, the comprehensive utilization rate of livestock manure in China will reach more than 75%, and the matching rate of manure treatment facilities and equipment in large-scale farms will reach more than 95%. By 2020, the problem of recycling manure in large-scale farms will be basically solved.

　　Action on replacing chemical fertilizer with organic fertilizer for fruit, vegetable and tea.At present, the amount of chemical fertilizer used in horticultural products such as fruits, vegetables and tea accounts for 40% of the amount of agricultural chemical fertilizer, which is the field with the greatest potential to promote chemical fertilizer reduction. The implementation of organic fertilizer substitution action is to solve the environmental problems caused by excessive use of chemical fertilizer, and strive to build the organization mode, service mechanism and policy framework of organic fertilizer substitution in 3-5 years. In the process of promotion, we should pay equal attention to reduction and efficiency, coordinate production and ecology, and highlight key varieties, namely apples, citrus, protected vegetables and brand tea; Highlighting the dominant producing areas means selecting 100 key counties in the dominant and core areas of fruit, vegetable and tea to carry out pilot demonstrations of replacing chemical fertilizers with organic fertilizers, exploring replicable and popularized technical models and operating mechanisms, and building a number of green product bases, characteristic product bases and well-known brand bases. Through the implementation of this action, we will strive to reduce the amount of chemical fertilizer in the dominant fruit, vegetable and tea producing areas by more than 20% and the amount of chemical fertilizer in the core producing areas and well-known brand production bases (parks) by more than 50% by 2020.

　　Action on straw treatment in Northeast China.Northeast China is a big granary in China. The total amount of straw, especially corn straw, is large, and the average household straw output is 3.2 times of the national average. In 2015, the comprehensive utilization rate of straw in Northeast China was only 66.6%, which was 13.5 percentage points lower than the national average. It can be said that the straw problem in Northeast China has been solved, and the comprehensive utilization level of straw in China has reached a big step. This year, it is planned to allocate 600 million yuan from the central government to carry out pilot projects to promote the comprehensive utilization of straw in 60 major corn-producing counties in Northeast China. Vigorously promote recycling technologies such as deep ploughing and mulching, and promote the development of circular agriculture with straw as the link; Accelerate the cultivation of socialized service organizations for straw collection, storage and transportation, establish a full coverage service network in major corn-producing counties, and improve the professional level of straw collection, storage and transportation; Innovate and mature a number of new technologies, new processes and new equipment in the fields of straw returning to the field, feed and fuel utilization, and improve the standardization level of comprehensive utilization of straw; At the same time, we will promote the introduction and implementation of preferential policies such as land use, electricity consumption and credit, and establish an industrialization development mechanism with government guidance, market players and multi-participation. Through the implementation of this action, we will strive to achieve more than 80% comprehensive utilization rate of straw in Northeast China by 2020, and increase the utilization capacity of straw by more than 27 million tons.

　　About the recycling action of agricultural film.The total amount of agricultural film used in China is more than 2.6 million tons every year, but the recovery rate is less than 2/3. This action is mainly to solve the problem of "white pollution" caused by the difficulty and high cost of plastic film recycling at present. This year, 100 demonstration counties will be built in Gansu, Xinjiang, Inner Mongolia and other regions, with cotton, corn and potatoes as the key crops, and the application of thickened plastic film, mechanized picking, specialized recycling and resource utilization as the main direction, which will be implemented in succession and promoted throughout the county. Strengthen source control and accelerate the revision of plastic film standards; At the same time, adjust the subsidy policy, change from "make-up use" to "make-up recycling", pilot the extension system of producer responsibility for plastic film recycling, and explore the mechanism of "whoever produces and recycles" so that the responsibility for plastic film recycling will be transferred from users to producers. Through the implementation of this action, we will strive to achieve more than 80% recycling rate of agricultural film by 2020 and effectively control the "white pollution" of farmland.

　　On the protection of aquatic life with emphasis on the Yangtze River.The General Secretary of the Supreme Leader stressed that the restoration of the ecological environment of the Yangtze River should be placed in an overwhelming position, and great protection should be done together, instead of large-scale development. This action is mainly to solve the problem of continuous decline and deterioration of fishery resources and environment and promote the sustainable development of fishery. In the protection of aquatic biological resources in the Yangtze River, we will vigorously promote the rescue action plan for Chinese sturgeon and Yangtze finless porpoise, and take the lead in achieving a comprehensive ban on fishing in the aquatic biological protection zone in the Yangtze River basin. In strengthening the management and protection of marine fishery resources, we will focus on promoting "double control of fishing boats", "total management" and "fishing in summer", continue to clean up and rectify the "homeless network" and the "three noes" ships involved in fishing, and guide and support fishermen to change jobs; At the same time, actively promote the construction of marine pastures, proliferation and conservation of fishery resources. Through the implementation of this action, we will strive to effectively curb the decline of aquatic biological resources, the deterioration of water ecological environment and the decline of aquatic biodiversity in the Yangtze River basin, restore the growth of aquatic biological resources, and realize the coordination between the total output of marine fishing and the total carrying capacity of fishery resources by 2020.

　　Ye Zhenqin pointed out that the implementation of the "Five Actions of Agricultural Green Development" is not only related to the green development of agriculture itself, but also to the protection and sustainable development of the entire ecological environment and resources, and it is also an important way to beautify the rural living environment and promote the construction of new countryside. In the next step, the Ministry of Agriculture will work with the provincial agricultural departments to implement the concept of green development, promote the structural reform of agricultural supply side, and embark on a road of agricultural modernization with high output efficiency, product safety, resource conservation and environmental friendliness.

　　CCTV reporter:In recent two years, for the purpose of protecting the local environment, some areas have designated "no-feeding areas" and closed down livestock and poultry farms. At the same time, the import of livestock products from abroad has continued to increase. How can the Ministry of Agriculture coordinate the coordinated development of animal husbandry production and environmental protection in such a situation?

　　Ma Youxiang:In recent years, livestock manure has been increasingly criticized. But we should not forget that animal husbandry has provided a strong guarantee for the supply of meat, eggs and milk for urban and rural residents, and made great contributions to increasing farmers’ income and ensuring employment. Livestock manure is a by-product of large-scale farming and a developing problem.

　　In the past, it was scattered farming, and a few pigs were raised in one household, and all the livestock manure was returned to the field. At present, the level of large-scale livestock and poultry farming in China has reached 56%. Compared with the traditional decentralized farming, the labor productivity, resource conversion rate, livestock and poultry productivity, quality and safety guarantee ability, anti-risk ability and comprehensive competitiveness have all been revolutionized. However, large-scale farms have not only produced scale benefits, but also produced considerable scale manure. Livestock manure is an important resource, and it is inseparable from organic fertilizer to improve soil fertility and develop organic agriculture, and it is also an important raw material for clean energy. For example, biogas power generation can use livestock manure as raw material, which is also in line with the requirements and development direction of green development.

　　The Ministry of Agriculture has always attached great importance to the coordinated development of animal husbandry production and environmental protection. During the Twelfth Five-Year Plan period, it was put forward that the development of animal husbandry should pay equal attention to ensuring supply, safety and production, and develop environmentally friendly animal husbandry. Specifically, we should make overall plans in three aspects. First, make overall plans in guiding ideology. Adhere to the importance of ensuring supply, ecology and safety. Solve the problem of manure pollution in the development of animal husbandry, realize the development of animal husbandry with higher quality by promoting the utilization of manure resources, and promote the upgrading of animal husbandry with green development. We can’t simply pursue the development of animal husbandry without paying attention to the pollution of farming, and we can’t ignore the historical development stage and basic conditions and shut down and ban the farms. Second, we should make overall plans for work deployment. Whether it is the "Thirteenth Five-Year Plan" or the annual work arrangement, whether it is the policy design or the investment arrangement, it is necessary to achieve a coordinated balance between ensuring supply and protecting the environment. It not only supports the transformation and upgrading of animal husbandry, but also considers the resource utilization of manure. There are both requirements for delineating "no-breeding areas" and measures for adjusting and optimizing breeding areas. It not only supports standardized and large-scale farming, but also carries out green development demonstration creation. We should not only consider "planting for raising" but also "raising for planting" to realize a new development relationship of combining planting and raising and farming-animal husbandry cycle. Third, we should coordinate the implementation of work responsibilities. It is necessary to implement the local government’s territorial management responsibility for the resource utilization of livestock and poultry manure, and to implement the responsibility system of the mayor of the vegetable basket, which is an integral part of two responsibility.

　　Regarding the adjustment of pig layout, the contradiction between aquaculture and water environment is more prominent in the southern water network area because the water environment is relatively sensitive and the carrying capacity is relatively limited. In 2015, the Ministry of Agriculture issued "Guiding Opinions on Promoting the Adjustment and Optimization of Pig Breeding Layout in Southern Water Network Areas" to guide the southern water network areas to scientifically determine the suitable breeding scale according to the land carrying capacity, and also formulated and issued the "National Pig Production Development Plan" to optimize the regional layout and actively guide the transfer of pig production to areas with large environmental capacity such as Northeast China. Now, the trend of pigs going northward is very obvious. A large number of pig breeding has been transferred to four provinces and regions in Northeast China. The development of Northeast China has a foundation, resources and space, and it is a key area to undertake the transfer of pig industry. In the next step, the Ministry of Agriculture will further increase its support based on the adjustment of the layout of pigs in the country, and strive to make Northeast China an important supply base of pork products in the country, and truly realize the combination of planting and breeding and the cycle of agriculture and animal husbandry.

　　Economic Daily reporter:China is a big country that uses chemical fertilizers, and the use of chemical fertilizers plays an important role in ensuring the output of agricultural products such as grain. Why do you propose to implement the action of replacing chemical fertilizer with organic fertilizer for fruit, vegetable and tea?

　　Zeng Yande:We propose that organic fertilizer should replace chemical fertilizer, which is the need of the situation and the necessity of development. In the past, in order to ensure supply, the amount of chemical fertilizer was indeed too much. This will not only increase the cost, but also bring some impacts on the ecological environment. I want to point out that the current reduction of chemical fertilizer, including the development of organic fertilizer instead of chemical fertilizer, is not to abandon chemical fertilizer, but to reduce the unreasonable use in the past and reduce the momentum of excessive use. It is an important measure to replace chemical fertilizer with organic fertilizer to promote the green development of agriculture now.

　　I think there are three points in the significance of this action: First, reduce costs and increase efficiency. China is a big producer of fruits, vegetables and tea, but its comprehensive benefit is far lower than that of developed countries in Europe and America. An important reason is that the amount of chemical fertilizer is too high. The average amount of chemical fertilizer per mu of fruit trees in China is 37.4 kilograms, which is more than twice that of Japan, six times that of the United States and seven times that of the European Union. The average amount of chemical fertilizer per mu of vegetables is 47.6 kilograms, which is 12.8 kilograms higher than that of Japan, nearly 30 kilograms higher than that of the United States and more than 30 kilograms higher than that of the European Union. Now only by using organic fertilizers can the amount of chemical fertilizer be reduced and the production cost be reduced. The second is to improve quality and efficiency. Nowadays, many consumers say that the taste of fruits and vegetables is not as good as in the past, which is also related to the excessive use of chemical fertilizers. The experiment shows that the appearance and internal quality of the fruit in the orchard with organic fertilizer are obviously improved, which is what we often say is good taste and high commodity value. After applying organic fertilizer, the anthocyanin content in pericarp will be increased by 20%-30%, and vitamin C will be increased by 10%-30%. The third is to improve the environment. At present, there is a phenomenon in agricultural production. On the one hand, excessive use of chemical fertilizers brings soil acidification and eutrophication of water bodies, and on the other hand, livestock manure accumulation can not be effectively used to cause pollution. By replacing chemical fertilizer with organic fertilizer, we can combine agriculture and animal husbandry more closely, make use of livestock manure and improve the quality of agricultural products, which is a good thing for many purposes.

　　China national radio reporter:On the one hand, the "five major actions of agricultural green development" have a wide coverage and a great span. On the other hand, each action may have different priorities and progress. How to ensure that these actions can be promoted simultaneously and achieve practical results?

　　Ye Zhenqin:The "Five Actions of Agricultural Green Development" does have a wide coverage, many links and many subjects, which need to be promoted as a whole. Minister Han Changfu of the Ministry of Agriculture demanded that the Ministry of Agriculture should take the five major actions as the overall, strategic and long-term tasks of agricultural development, and must achieve practical results. From the perspective of the Ministry of Agriculture, there are many things to be done and many things that can be done. We focus on four aspects:

　　First, do a good job in organizational leadership. The Ministry of Agriculture has set up a leading group for five major actions, with Minister Han Changfu as the leader. Each leading group has a set of leadership promotion mechanism, and each action is under the overall responsibility of the vice minister as the "captain of the action". The lead departments are responsible for formulating plans, studying the promotion mechanism and strengthening the division of responsibilities. Some of these five action plans have been issued, and some are being formulated. The Ministry of Agriculture will formulate good policies, do a good job in top-level design, sum up good models, and push all localities to implement their work.

　　Second, do a good job of demonstration. The five major actions are a new task, and many of them need to carry out pilot projects first, explore models and sum up experience, and form a number of typical and governance models that can be replicated and promoted. For example, 100 demonstration counties (cities) have been selected for the action of replacing chemical fertilizer with organic fertilizer for fruit, vegetable and tea, which are not only big counties for fruit, vegetable and tea production, but also big counties for livestock and poultry breeding. For example, agricultural film pollution control, this year, 100 demonstration counties were established in Gansu, Xinjiang and Inner Mongolia to comprehensively promote the use of thickened plastic films and basically establish a recycling system. The recovery rate of plastic films in the demonstration counties reached more than 80% in the current season, taking the lead in realizing the basic resource utilization of plastic films.

　　Third, establish a mechanism to promote implementation. The implementation of the five major actions depends on the efforts of the government, the market and the society to form a joint force. Generally speaking, there are three sentences: First, government support is indispensable. This year, the Ministry of Agriculture will integrate the existing funds, actively strive for incremental funds, promote the effectiveness of various tasks through subsidies and other means, and gradually establish a policy and project system based on green ecology. Second, the market mechanism is more important. In these five major actions, except the aquatic organism protection action, the other four actions must establish a market-oriented operation mechanism, and at the same time give full play to the role of financial funds, and encourage the participation of third-party entities such as production and operation entities and governance entities. For example, in promoting the action of replacing chemical fertilizer with organic fertilizer, the government has adopted the way of purchasing services, and at the same time encouraged social capital to enter, inciting all kinds of capital to participate in the production, popularization and application of organic fertilizer. Third, the assessment constraints should be strengthened. The five major actions cannot be carried out by the agricultural sector alone, let alone by the Ministry of Agriculture, but also by local governments. We will establish a mechanism to promote implementation, so that there are standards and assessments, and link policy projects, funding arrangements and assessments to fully mobilize the enthusiasm of local governments and large-scale business entities.

　　Fourth, innovative technology model. The implementation of the five major actions is highly technical. The Ministry of Agriculture should give full play to the systematic advantages of professional technology and team, actively organize and carry out collaborative research in Industry-University-Research, increase the research and development of supporting new technologies, new products and new equipment, integrate and assemble a number of replicable and scalable technology models, and expand the scope of promotion. For example, the livestock manure recycling action has summed up seven kinds of manure recycling treatment modes, and issued them to all localities for reference, guiding local governments to adapt to local conditions and policies.

　　"Five actions of agricultural green development" is an overall war and a systematic project. In the next step, we will strengthen overall planning and coordination, integrate resources, and form a working pattern of joint management and linkage from top to bottom. In particular, it is necessary to highlight key areas, national modern agricultural demonstration zones, grain production functional zones, important agricultural product production protection zones, characteristic agricultural product advantage zones, agricultural sustainable development experimental demonstration zones and modern agricultural industrial parks, and take the lead in promoting the five major actions as a whole, establishing the mechanism and model of agricultural green development, so that the five major actions can see results as soon as possible and benefit the society and the masses as soon as possible.

　　Xinhua News Agency reporter:Plastic film mulching is known as the "white revolution" in agriculture, but the problem of "white pollution" caused by plastic film residue in rural areas is becoming increasingly prominent. How to deal with the dilemma of "white revolution" and "white pollution"?

　　Liao Xiyuan:Agricultural film is the fourth largest agricultural means of production after seeds, pesticides and fertilizers. It has obvious functions of warming, preserving moisture and weeding, and has made great contributions to increasing agricultural production and farmers’ income. However, with the increasing amount and service life of plastic film, it has also caused "white pollution" in some areas, which has become a prominent problem facing the green development of agriculture. In recent years, local agricultural departments have actively promoted the recycling of plastic film. First, they have strengthened the capacity building of plastic film recycling and processing. Support the construction of a number of waste plastic film processing enterprises and recycling outlets. The second is to strengthen the recycling and management of plastic film and vigorously implement the "five ones" comprehensive management of plastic film. Third, strengthen the scientific and technological innovation of plastic film, and combine with Industry-University-Research to carry out experiments and demonstrations of degradable plastic film.

　　In the next step, we will focus on the action objectives and key tasks, and strive to promote the work in five aspects. First, promote the revision of plastic film standards. Increase the thickness and stretching length of plastic film, improve the recoverability of plastic film and strengthen the source control. Second, promote demonstration and lead, focus on 100 demonstration counties in the northwest, concentrate on investment, integrate technology, and create demonstration models. Third, promote mechanism innovation, adjust and implement relevant subsidy policies, change from "supplementary use" to "supplementary recycling", accelerate the study of the extension mechanism of producer responsibility for plastic film recycling, and explore the transfer of responsibility for plastic film recycling from users to producers. Fourth, promote scientific and technological innovation, organize scientific and technological forces, focus on tackling key problems of degradable plastic films, picking up residual films and researching and developing processing machinery, establish a monitoring and investigation system for agricultural films, strengthen statistical analysis and improve the assessment index system. Fifth, promote the implementation of the work, clarify the division of responsibilities, departments cooperate with each other, and the main body cooperates to form a joint force to ensure that the measures are fully implemented.

　　People’s Daily reporter:In the action of replacing chemical fertilizer with organic fertilizer for fruit and vegetable tea, it is mentioned that by 2020, the amount of chemical fertilizer in the dominant producing areas of fruit and vegetable tea in China will be reduced by more than 20%, and the amount of chemical fertilizer in the core producing areas and production bases of well-known brands will be reduced by more than 50%. Can this goal be achieved? What measures need to be taken if it is achieved on schedule?

　　Zeng Yande:The action of zero growth in fertilizer use has been implemented for three years and achieved initial results. Last year, the use of chemical fertilizers was almost zero, and the growth rate was slowing down. Some provinces had already experienced negative growth, and the atmosphere was forming. We propose that by 2020, the amount of chemical fertilizer will be reduced by more than 20% in the dominant areas where fruit, vegetable and tea organic fertilizer replaces chemical fertilizer, and by more than 50% in the core areas and well-known brand production bases. This goal is fully demonstrated and can be achieved through hard work.

　　We consider the following points, mainly the "five movements". First, policy support and promotion. Nowadays, the cost of rural labor is increasing, and it is time-consuming and laborious for farmers to apply organic fertilizer and farmyard manure, so it is necessary to support farmers to apply organic fertilizer through policy guidance. This year, the central government has arranged special funds to support the replacement of chemical fertilizers with organic fertilizers for fruits, vegetables and tea, and at the same time, combined with biogas projects, pilot projects for resource utilization of livestock manure and other projects, they have promoted in the same direction and formed a joint policy force. Beijing, Shanghai, Jiangsu, Zhejiang and other provinces and cities have arranged special funds to support farmers to use organic fertilizer, and accumulated a set of good practices, and the policy effect is very good. The second is the combination of agriculture and animal husbandry. Encourage the local use of livestock and poultry manure and other aquaculture waste, and build and apply organic fertilizer. The demonstration county of replacing chemical fertilizer with organic fertilizer for fruit, vegetable, tea is also a large breeding county, realizing recycling and turning waste into treasure. The third is driven by technological innovation. For example, the composting of livestock manure, the application of commercial organic fertilizer, and the harmless treatment of biogas residue and biogas slurry, a set of replicable and popularized technical models are preliminarily put forward. It is also necessary to innovate the service mechanism, incite social capital, and invest organic fertilizer instead of chemical fertilizer. Some places have already had good experience. The fourth is the demonstration of new business entities. New business entities have initiative and enthusiasm for the utilization of organic fertilizer, so they should play their exemplary role in standardization, scale and intensive utilization, and lead organic fertilizer to replace chemical fertilizer. The fifth is the promotion of brand base. By implementing organic fertilizer instead of chemical fertilizer, we will produce the best quality agricultural products with the healthiest soil, and build a number of green product bases, characteristic product bases and well-known brand bases.Increase the supply of green products. Some bases are doing very well, using organic fertilizer, creating organic food, and doing brand sales to meet consumers’ diversified and characteristic consumption needs. We believe that through the promotion of these measures, the goal of reducing fertilizer consumption can be achieved through three to five years’ efforts.

　　Farmer Daily reporter:May I ask how the Ministry of Agriculture will promote the new summer fishing moratorium system and achieve a total ban on fishing in the aquatic life reserve in the Yangtze River basin? In addition, what specific measures are there in the construction of marine pasture?

　　Li Shumin:This problem involves three aspects. First, regarding the system adjustment of summer fishing moratorium, in order to ensure the implementation of the new summer fishing moratorium, on May 1, the Ministry of Agriculture, together with the China Marine Police, carried out special enforcement actions on summer fishing moratorium in Xiangshan, Zhejiang, Dalian, Liaoning and Sanya, Hainan around key areas, key time periods and key targets. The key areas are fishing ports and fishing grounds, and the key periods are one end and one end during the summer fishing moratorium and the licensed fishing implementation period. The key targets are fishing auxiliary vessels, licensed fishing vessels, vessels with special operation methods, vessels with "criminal records" that have repeatedly violated the summer fishing moratorium in the past, and vessels with "three noes" involved in fishing. In order to ensure the effectiveness of law enforcement, we will focus on strengthening the linkage between law enforcement departments, land and sea, inside and outside the line, so as to achieve the stability of fishing order and social stability in fishing areas in summer.

　　With regard to taking the lead in realizing a total ban on fishing in the aquatic biological reserve in the Yangtze River basin, we adopt the method of retreating first and banning later. First, we will promote the fishermen in protected areas to retreat and land, and then issue a fishing ban on relevant waters, and steadily promote the comprehensive ban on fishing in protected areas. In the next step, we will, in accordance with the principle of "central guidance and local support", make overall plans to promote the implementation of policies for fishermen to settle down ashore, education, medical insurance, subsistence allowances, old-age care and poverty alleviation, strengthen practical skills training, and strive to broaden the channels for increasing income of fishermen who have retired ashore, and strive to ensure that fishermen are guaranteed to be retired and protected areas are prohibited from catching.

　　Based on the principle of marine ecosystem, marine pasture is a fishery model that constructs or repairs the places needed by marine organisms to breed, grow, seek prey or avoid natural enemies by artificial reefs, proliferation and release, etc. in specific sea areas, so as to proliferate and conserve fishery resources, improve the ecological environment of sea areas and realize sustainable utilization. Since 2002, the Ministry of Agriculture has actively supported the local development of marine pastures. Up to now, China has invested 5.58 billion yuan in the construction of marine pastures, which has produced obvious ecological, social and economic benefits. Through the combination of marine pasture with marine sightseeing and leisure fishing, the country has accepted more than 16 million tourists every year, which has become a new bright spot of marine economic growth. Since 2015, the Ministry of Agriculture has organized the establishment of national-level marine pasture demonstration zones, and it is planned to create a number of national-level marine pasture demonstration zones with strong regional representation and outstanding public welfare functions in about five years. Up to now, we have created two batches of 42 national marine pasture demonstration areas. This year, we will also organize a national on-site meeting on the construction of marine pastures, sum up advanced models, popularize advanced experience, and promote the development of marine pastures in China to a new level.

　　Xinhuanet reporter:As a big granary in China, the average straw yield in Northeast China is much higher than the national level, but its comprehensive utilization rate is lower than the national level. Excuse me, how to promote the comprehensive utilization of straw according to the characteristics of Northeast China?

　　Liao Xiyuan:On the one hand, the total amount of straw in Northeast China is large, returning to the field is slow and the cost of leaving the field is high. On the other hand, the organic matter content in black land needs to be improved urgently, and farmers have a strong demand for heating in winter. In carrying out straw treatment in Northeast China, we will focus on improving the agricultural level of straw, the specialization level of collection, storage and transportation, the standardization level of comprehensive utilization and the improvement of market utilization level, with fertilizer, feed and fuel utilization as the three main directions, and earnestly do seven enhancements. The first is to strengthen the implementation of responsibilities. Implement the responsibilities of local governments at all levels and production and operation entities, and form a working pattern of joint management and linkage from top to bottom. The second is to strengthen policy support. Further increase support for straw returning to fields, collection, storage and transportation, processing and utilization. The third is to strengthen resource integration. Increase the integration and utilization of project funds, concentrate on the use of funds with other agriculture-related projects, and integrate forces to achieve key breakthroughs. The fourth is to strengthen market leadership. Comprehensive utilization of taxation, finance and other policies to stimulate the vitality of market players, and accelerate the establishment of an industrial utilization mechanism for the stable operation of all aspects of straw storage, storage, transportation and marketing. The fifth is to strengthen regional focus. Focus on key areas, take counties as units, increase project support, and ensure that these places meet the standards first. The sixth is to strengthen performance appraisal. Adopt a third-party assessment mechanism to regularly supervise the implementation of the action plan and promote the implementation of the work. Seventh, strengthen publicity and training. Summarize the typical experience in time, strengthen the model promotion, carry out a series of training at different levels and subject, and make full use of the Internet and other media to publicize the successful experience and good practices of straw treatment in Northeast China.

　　Agricultural materials reporter:The straw treatment action in Northeast China proposes to carry out pilot projects in 60 major corn producing counties in Northeast China to promote the introduction of subsidy policies. Is the list of 60 major corn producing counties confirmed? What adjustments will be made to the subsidy policy compared with last year?

　　Liao Xiyuan:We propose to carry out demonstration work in 60 counties, but further communication is needed in the northeast, and selection should be made according to procedures. Promote the implementation of the subsidy policy for comprehensive utilization of straw, mainly including straw returning to the field, collection, storage and transportation, processing and utilization. For example, returning farmland needs to subsidize agricultural machinery and farming, and plowing needs to subsidize bundling machinery and specialized organizations. In terms of straw storage, it is necessary to promote the local authorities to introduce a system for the management of protected agricultural land for the temporary storage yard of straw storage, and give certain subsidies to the storage yard with a storage capacity of more than 10,000 tons. In terms of processing and utilization, it is necessary to promote the local power consumption for straw processing to be included in the scope of agricultural power; In the aspect of fuel utilization, it is necessary to support the development of biomass heating and gas supply enterprises, and give subsidies to straw briquette cooking heating stoves.

Special feature of 1905 film network After the film directed by Tian Zhuangzhuang, the fifth generation director of China, was released in 1986, the audience couldn’t understand it because it was too small and had a poor reputation. At that time, he left a "cruel remark": "My film was made for people in the next century".

　

Although Tian Zhuangzhuang clarified that this was a joke, more than 30 years later, horse thief really crossed the century and came to Cannes Film Festival for its premiere with a totally new look of 4K48 Tibetan dubbing.

On May 17th, Tian Zhuangzhuang came to the premiere under the guidance of Fu Mao, the artistic director of Cannes. He recalled that he was invited to Cannes during the filming of horse thief in 1985, and 34 years later, he revisited his hometown with horse thief, which was very predestined.

　

Cannes Classic Unit was founded in 2004. In the past 15 years, Chinese films selected for this unit have been selected. This time, the restored version of "horse thief" is the first time that an independent restored film from the mainland of China has been selected for this unit, and another domestic restored film has also been selected.

After the release of horse thief, we talked with director Tian Zhuangzhuang, photographer Hou Yong and relevant persons responsible for restoration and overseas distribution about this restored version of past lives. This film goes to the world in the form of restoration, which also opens a new way for other China classic films to open up international visibility and audience.

　

Horse thief has been restored three times.

Horse thief was once listed by martin scorsese as one of the top ten personal films in 1990s, and also highly praised by movie master Bertolucci and Evans.

The film tells the story of a poor Tibetan herder, Rolb, who steals horses for a living and struggles with his family between making a living and faith. It is a film that dilutes the story, breaks through the narrative tradition, and has both practical significance and religious color.

　

However, the film’s dirty spots, scratches, particle jitter and fading over time have greatly affected the viewing effect of the film. In 2017, the restoration team of China Film Archive began to repair the film.

After three times, for the first time, it was repaired with 2K technology. After reading it, Tian Zhuangzhuang found that there was a big problem, so he asked the photographer Hou Yong to supervise it. For the second time, it further adopted 4K and 48-frame restoration projection technology to improve the restoration effect.

　

Hou Yong introduced us that he first adjusted the frame, "If you don’t adjust it, it will really be finished. The frame is wrong, not 1: 2.35, but it seems to be cut into a feeling of 1: 1.6 or 1: 1.85." Secondly, he gave advice on color matching. He and Tian Zhuangzhuang insisted that the color of the picture should not be too bright. "Now the digital color is fake and calculated, because there is no film now, everyone has long since.

　

At the same time, there are some detailed adjustments. For example, a picture of a night play taken on a daily basis, the first repair version is still adjusted to the brightness of the day, and the second repair is close to the feeling of a night play. Hou Yong said frankly that his participation was to restore and get closer to the color sense of the film and the desired picture effect when shooting at that time.

　

Tian Zhuangzhuang didn’t personally participate in the restoration process. He said that his only advice was to find Tibetan audio tracks, because Tibetan is more authentic and natural than Chinese dubbing. Three months after the idea was put forward, China Film Archive found the Tibetan sound file from France and re-made it into 5.1 channels, which also contributed to the completion of the latest Tibetan restored version.

Judging from the screening effect in Cannes, the quality of the film is very clear, and there are also very pleasing colors. Tian Zhuangzhuang also praised us: "This is the best of all the restored versions of the fifth-generation film I have ever seen."

Zuo Heng, the representative of China Film Archive, also came with Tian Zhuangzhuang and his party this time. He deeply regrets the restoration process of horse thief:

"Restoration is a very delicate state. For example, we think that the film is a little dim and needs to be brightened, but this may not be what the director and photographer wanted at that time." It is precisely because of the guidance of the creative team such as Hou Yong that the restoration effect is closer to the original appearance.

　

As for the early domestic films, Zuo Heng revealed that he could only get information from the director’s notes, review articles, photos and other documents at that time to repair them. "Just like repairing the old mural, it may have been painted by Leonardo da Vinci, but later generations should repair it, whether it is right or wrong, even if there is a mistake, there should be an aesthetic embodiment."

How to restore the film to the world

Digital restoration technology has brought a new round of criticism of classic films, and re-examined the artistic value and historical value of films, and the international market of restored films has also become active in recent years.

　

Zuo Heng told us that the current overseas distributors are very interested in classic old films. Compared with the new films, it takes a lot of energy to make publicity. Most of the old films have passed the time certification, and they can log in to cinemas, online platforms or make DVDs in various countries through multi-channel and sub-regional distribution.

　

Xie Meng, head of Chek Lap Kok Culture, led the overseas distribution of the restored version of horse thief. He introduced the film to Cannes as their first stop. "Through the platform of Cannes Film Festival, it can be introduced to more filmmakers, curators of other national film archives or overseas distributors, and then they will take the film to their respective markets or film festivals."

　

Next, they will take the restored version of horse thief to the second stop of overseas promotion: Lyon Film Festival, because there is a distribution market dedicated to the restoration of classic films.

　

Xie Meng believes that there is a certain profit margin in overseas distribution of domestic classic restoration films, which can be released as a new film model with relatively simple operation.

He also said that whether it is cultural activities organized by the government, exchanges in film festivals, or promotion through international sales channels, the most important thing for China to restore classic films to the world is the film content itself. "What kind of content is released in what channel will determine the width and breadth of the final spread."

　

In addition to the restored version of horse thief and the restored version of Diary of a Nurse, which will premiere in Cannes, there will be many domestic classic restored films, such as (1965) and (1956) and 2-3 4K restored films planned by China Film Archive every year, and this international trip of horse thief will also enable them to go global in the future and gain more effective promotion experience.

　　Stubborn in the blood and engraved with historical accumulation in the bones, this is MG MG, and every model of it will surprise people, especially TF with soft roof. You know, in the Encyclopedia Britannica, it is the standard explanation of the concept of "sports car".

　　Perhaps you will think that the retro-looking TF is not fashionable enough today. However, don’t have the illusion that you can escape the flash. No matter how low-key, you may be snapped by passers-by because of a casual roadside stop. MG TF is always the focus on the road. So, what makes the owners of MG TF surrounded by endless envy?

　　Product introduction

　　There is no doubt that MG TF is a unique sports car in China at present, not only because of its pure British sports car pedigree, but also because of the driving style of the middle rear drive and the black soft roof.

　　As early as the early 1990s, MG resumed the production of the old MG B sports car under the name of "limited edition RV8", and the good market response made the company decide to develop a brand-new sports car. In 1995, the MG F with mid-engine rear wheel drive came out. After a series of improvements, in 2003, MGR introduced a new generation of sports cars and gave him a legendary name, MG TF. At the 2008 Beijing Auto Show, Nanjing MG officially announced the listing of MG TF in China. The MG TF is equipped with a 1.8 L engine and matched with a 5-speed manual transmission or CVT transmission, with a maximum power of 100 kW(6 750 r/min) and a maximum torque of 165 nm (5 000 r/min). The price is 249,600 ~ 269,800 yuan.

　　Exterior and characteristics of vehicle

　　1. The black soft top is the most conspicuous feature of MG TF, and a rear windshield is also provided.

　　2. The antenna at the rear of the car has a retro style, and the cooling hole on the luggage compartment is a special device for the mid-engine

　　3. The unique position of the side cooling vents not only increases the overall aggressiveness of the vehicle, but also has practicality. Although the grip of the four GOODYEAR EAGLE F1 tires is average, the single-directional tread can "run wild" happily on the wetland.

Recently, the "cigarette card" game has become the new favorite of primary school students, which has attracted attention.

According to reports, "cigarette cards" are generally made of discarded cigarette cases. During the break, students get together and play "cigarette cards" on the ground, and the cards are graded according to the grade of cigarettes. Whoever owns more cards and is expensive will have "showing off" capital.

However, some parents in Meizhou, Guangdong reported that under the popularity of "cigarette cards", there were even cigarette hotel merchants who took the opportunity to sell cigarettes to their children and recycled cigarettes from cigarette cases at the price of 5 yuan.

In this regard, the staff of Meizhou Tobacco Bureau responded to China Newsweek, checked with relevant departments, and sent people to the scene to warn the businesses involved.

The staff of Meijiang District Education Bureau in Meizhou told China Newsweek that a letter sent to parents and shops around the campus had a certain effect, but it was difficult to completely eliminate the "cigarette card", and relevant content would be added to the theme class meeting to carry out publicity and education. If a school reflected the relevant situation, it would contact relevant departments in time to coordinate the disposal.

The reporter found out that schools or education departments in Tianshui, Changsha and Guangzhou recently issued an initiative to prohibit students from playing "cigarette cards".

On May 20th, Gansu Tianshui Education Bureau issued the Proposal on Prohibiting Students from Playing Tobacco Card Games, listing in detail the tangible and intangible hazards of tobacco card games, reminding parents not to provide their children with tobacco cards and not to let their children bring them into the campus. Once the school finds that students bring tobacco cards into the school, or find that students are playing tobacco cards in the school.

This initiative has also triggered a hot discussion on the Internet. Should students be banned from playing "cigarette cards"?

In this regard, the staff of Gansu Tianshui Education Bureau responded to China Newsweek and issued the initiative "mainly because the’ cigarette card’ is different from the previous paper card and may induce students’ potential smoking (behavior)." After the previous arrangement, it was found that some merchants around the school sold "cigarette cards".

Regarding the online dispute, the staff member said, "Our starting point is that the’ cigarette card’ is not a paper card. Some students have been picking up the’ cigarette card’ along the way and rummaging in the trash can, which will have some impact on personal health. Some children’s knowledge of cigarette cases has exceeded parents’ cognition, both in terms of brand and price. "

In response to China Newsweek, the staff of Jinan Education Bureau has been asking schools to educate students on tobacco control. Some schools intend to issue a proposal to parents, "advocating parents to pay attention to whether their children have this behavior and have a sense of smoking ban in front of their children." I am worried that the "cigarette card" game will expose children to tobacco too much, and who will form a "cigarette card" that is more beautiful or upscale.

The staff of Changsha Education Bureau told China Newsweek to remind and crack down on the sale of goods around the campus that are not conducive to young students, including knives and cigarettes, so as to avoid premature contact of minors. The surrounding merchants were jointly rectified by the market supervision and cultural departments, and the education department immediately reminded the school of safety, asking the school to go around the campus and inform the relevant law enforcement departments to investigate and deal with it.

Original title: Primary school students are obsessed with "cigarette cards", and merchants take the opportunity to sell cigarettes and propose to ban the game.

[car home Nanping Preferential Promotion Channel] At present, there is a large discount in Nanping, with the highest discount amount reaching 121,000 yuan and the lowest starting price reduced to 352,900 yuan. Consumers can click on the "Check Car Price" button in the quotation form to get a higher discount.

BMW i4 adopts a brand-new front face design, and the air intake grille adopts a closed design, which shows its identity as an electric vehicle. The LED headlight groups on both sides of the front face are connected with the grille, presenting a unique visual effect. The body lines are smooth and dynamic, and the overall style combines technology and sports.

BMW i4 attracts many eyes with its streamlined body lines and dynamic design. The body size is 4785mm*1852mm*1455mm and the wheelbase is 2856mm, providing a spacious interior space. The front tread is 1601mm and the rear tread is 1630mm, which ensures the stability and handling of the vehicle. Equipped with tyre size, the front wheel is 245/45 R18 and the rear wheel is 255/45 R18. With the fashionable rim design, the sense of movement of the whole vehicle is improved.

The interior design of BMW i4 presents a unique sense of sport and technology, and the overall atmosphere is luxurious and modern. The steering wheel is made of high-quality leather and equipped with manual up-and-down and forward-and-backward adjustment functions to ensure that the driver can operate comfortably in different driving postures. There is a 14.9-inch large screen in the center of the center console, equipped with advanced multimedia system and navigation function, which supports voice recognition control, making infotainment and navigation operation more convenient. There are multiple USB and Type-C interfaces at the bottom of the screen to meet diverse charging requirements, and there is a wireless charging area in the front row. In terms of seats, BMW i4 offers a variety of material choices, including imitation leather, genuine leather and leather /Alcantara mix, to ensure comfort and durability. The main and co-pilot seats have rich adjustment functions, including front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support, and also support heating function. The rear seats can be scaled down to provide more storage space. On the whole, the interior design of BMW i4 not only takes into account the sense of luxury, but also pays attention to practicality and comfort.

The BMW i4 is equipped with an efficient motor with a maximum power of 210 kW and a maximum torque of 400 Nm, providing strong power output and excellent driving experience.

The owner of car home spoke highly of the BMW i4. He mentioned: "Sound insulation is good, power is sufficient, appearance is king, and volcanic red interior is made. I don’t think I will lose my sister." These positive feedbacks undoubtedly further prove the excellent performance of BMW i4 in design and performance.

Ma Yun once said, "Sun Tzu’s Art of War is my favorite since I was a child. This is where I am different from others. Competition is like war, and shopping malls are like battlefields. I can use the wisdom of military strategists to turn to shopping malls. This is where I successfully won."

　

Sun Tzu’s Art of War is a masterpiece of China’s strategic wisdom and competitive strategy. The laws of war summarized from blood and fire, life and death are the crystallization of the highest wisdom of mankind, which can inspire and guide our competition and practice in the commercial field.

　

But this short span of 6,000 words, few people can read it through, let alone read it thoroughly. As a management professor with a background in military science, Professor Gong Yuzhen from the National Development Institute of Peking University has studied Sun Tzu’s Art of War for more than 20 years, and verified it with management, and wrote a book, Sun Tzu’s Art of War and the Law of Winning. Looking at management from the military and competing with the war science, around the themes of strategy, organization and leadership, 12 concepts in Sun Tzu’s Art of War are extracted, supplemented by vivid cases, which directly help and inspire managers.

　

Gong Yuzhen, A Good Warrior: Twelve Lectures on Sun Tzu’s Art of War and the Law of Winning.

COVID-19 epidemic is the biggest black swan event in the contemporary era, which fundamentally changed the global political and economic trends, changed the relationship between big countries, and is reshaping the global market rules and business rules, which has cast huge variables on the development of enterprises. Many entrepreneurs are in confusion and hesitation. Everyone hopes to find a clear development path, and also wants to find the enterprise’s value concept and strategic orientation again. At this time, the wisdom of ancient sages more than 2,500 years ago may enable us to sort out myths, transcend disputes and find new ways of prosperity.

In this paper, some principles in Sun Tzu’s twelve laws of "paradox" are taken as examples, and Professor Gong Yuzhen uses real cases to analyze how enterprise competitors use clever strategies to gain competitive advantage.

Soldiers are cunning.

Sun Tzu said, "Soldiers are cunning." War is full of deceit. This is probably Sun Tzu’s Art of War.

One of the most popular golden sentences.

The so-called "paradox" is to mobilize, manipulate, mislead, confuse and divide opponents through the use of strategies, so that opponents fall into greater uncertainty, thus making wrong judgments and making wrong decisions, thus dispersing its resources and exposing its weaknesses.

In this way, we can turn a powerful enemy into a weak enemy, a difficult enemy into an easy enemy, and an organized enemy into an unorganized enemy. In this way, the opponent’s combat effectiveness can not be fully exerted, so that the opponent can not respond effectively to our combat actions, thus creating the best opportunity for us to avoid the real and attack the virtual. We can get the maximum profit with the minimum cost.

How to use specific strategies to create opportunities to shoot?

Sun Tzu put forward his "twelve methods of paradox": "Therefore, you can show that you can’t, use it without showing it, show it far near, and show it near far away. Lure it for profit, take it in disorder, prepare it for reality, and avoid it if you are strong. Scratch it in anger, be humble and arrogant, work hard, and leave it. "

Show what you can;I can play, but I pretend I can’t. Hide your strength and intentions.

Use without showing it:I obviously want to play this way, but I pretend not to. Cover up one’s intentions and plans.

Near and far:It is clear that I am launching an operation in the vicinity, but I have to pretend to hit you in the distance first.

Far and near:Obviously, I’m going to attack from a distance, but I’m going to act close to attract your attention first.

Benefit and lure it:Seduce opponents with small profits. People seek advantages and avoid disadvantages, so do organizations. It is willing to listen to your transfer, and it must have seen the benefits. There is a so-called ambush in war, that is, a small number of troops disguise the main force, attract the opponent’s troops to the unfavorable terrain, and then suddenly attack and destroy the opponent.

Take it at random:Create chaos to capture opponents.

Real and prepared:What if the opponent’s strength is substantial and impeccable? Be prepared, be prepared and wait patiently for the opportunity.

Avoid when you are strong:My opponent is so powerful that I just can’t beat him. What should I do? Fight if you win, and leave if you don’t win. Fight only those battles that can be won, and refuse to fight those battles that cannot be won. Only play with your opponent in favorable circumstances, and avoid playing with your opponent in unfavorable circumstances. Only fight those opponents that you can win, and avoid confrontation with those powerful opponents. Sometimes, if you don’t fight, you may need more courage and wisdom.

Scratch it in anger:If an opponent is irritable and easily angered, tease him, make him lose his mind and make him make mistakes.

Humble and arrogant:The opponent is very cautious and careful, so what should I do? Make him proud and arrogant. Arrogance is the first step towards extinction.

Work hard:What should I do if my opponent is well rested? Tossing him makes him tired and exhausted. Just as Peng Dehuai used mushroom tactics to drag Hu Zongnan’s troops to death, they could become enemies.

Leave me alone:What should I do if the internal unity of my opponent is not easy to fight? By alienating him, he was stripped off and turned into an isolated enemy and an easy enemy.

The "thirty-six strategies" of later generations are actually derived from the twelve methods of sophistry. Of course, there are not only twelve tricks, but Sun Tzu can also write thirty-six tricks, or even one hundred and eight tricks, which may not be finished.

War is essentially a confrontation of wisdom between the two sides. The so-called "the soldiers are cunning" is the point emphasized.

"If you can, you can’t, but if you use it, you can’t."

How did Microsoft Word occupy the word processing software market in China?

I can play, but I pretend I can’t; Play this way, but I pretend not to play this way.

In the early 1990s, the Word processing software installed in most of our computers was WPS instead of Word, which is used today. WPS is a domestic word processing software developed by Jinshan Company. The biggest advantages of local enterprises in China are often cost advantage and price advantage. Word is a software developed by Microsoft, and the development cost is inherently high, and after localization, the cost is even higher. Therefore, for a long time, the competition between Word and WPS in the China market has been repeatedly defeated and almost completely crushed by WPS.

But in a short time, WPS was eliminated from the China market. Word has almost become a standard for personal computers. Why did the situation suddenly reverse? Did Word suddenly overtake WPS in cost advantage? Of course not. Word will never beat WPS in terms of cost. Microsoft began to adopt a very effective strategy: acquiesce or even encourage pirated Word software to flow into China.

　

Is the cost of WPS lower than that of piracy? So if you buy a computer during that time, the computer seller will ask you, "How about installing a Word for you?"? Free. " Free. Who doesn’t want it? WPS includes almost all domestic software companies in word processing, and soon disappeared from the industry.

However, after the market was controlled by Word, Microsoft announced a new policy: it began to carry out genuine certification. Is Microsoft really incapable of controlling the popularity of piracy? In fact, it is very simple. Microsoft only needs to implant a small authentication program to put an end to all piracy. If you can’t, you can’t. The key is to defeat the main opponent with the help of piracy, and truly defeat the enemy without fighting. Typical "can show it can’t, use it and show it doesn’t".

"Show the distance when you are near, and show the distance when you are far away."

Audi blocked the battle of BMW 3 Series in China market.

Obviously, I want to hit you near, so I will take action in the distance first; Obviously, I want to hit you in the distance, so I will attract your attention in the vicinity first.

In a war, the attacking side, in addition to the main attack direction, often has the direction of assist and feint. The direction of assist and feint is often to contain and attract the opponent’s strength and attention, and to cooperate with the main attack.

The same is true of enterprise competition. The competition between enterprises is often not the competition of a single product and a single market, but the competition of multiple products and multiple markets at the same time. If you can make the competition between products, markets and markets organically cooperate and play a combination boxing, it will often produce excellent results.

A classic example is that Audi blocked the battle of BMW 3 Series in China market.

BMW 3 claims to be the first domestic luxury car. BMW has great expectations for the off-line of BMW 3 in China, hoping to open the China market with BMW 3. Much to BMW’s delight, the market response is also extremely optimistic: more than 7,000 orders have fallen into BMW’s hands before BMW 3 rolled off the assembly line.

The production of BMW 3 will inevitably have a great impact on Audi’s market in China. Audi has worked out its own counter-attack strategy: with the help of its strong production capacity in China, Audi A4 was launched before BMW 3 went on the market, and a basic price of about 400,000 yuan was set for Audi A4.

　

This price is very unreasonable, even higher than the Audi A6 at that time. Why did Audi do this?

We know that BMW never regards Audi as its opponent. Who does BMW think its opponent should be? It’s a Mercedes. Because Audi has never been regarded as its own opponent, the sales price of cars and BMW of the same level must be higher than Audi. BMW should show its higher value through higher prices.

For BMW and Audi, this has been a practice for many years in the international market. Therefore, it is natural for BMW to refer to Audi A4 and set a basic price of more than 400,000 yuan for BMW 3.

This brings a problem: the price-performance ratio of Audi A4 is already unreasonable, and the price-performance ratio of BMW 3 is even more unreasonable. The performance-to-price ratio of Audi A6 is extremely reasonable.

So during that time, Audi A4 never finished its task-it is impossible to finish it, but Audi A6 sold very well. The key point is that BMW’s pricing error exceeded consumers’ psychological expectations, and the whole off-line plan of BMW 3 was in a mess, so BMW’s hope of opening the China market through the off-line of BMW 3 Series in China also fell through.

There is a warning of "cautious first battle" in the military. If the first battle is not well fought, it will be difficult to fight the next one. So until today, in the China market, BMW is still subject to Audi.

Let’s look at this battle. What is the beauty of Audi’s strategy? On the surface, Audi is playing Audi A4, but it is actually protecting Audi A6. Audi A4 is actually a fighting brand launched by Audi to block BMW 3. Typical diversion.

Through this strategy, Audi successfully focused on the breakthrough point of brand value promotion on Audi A6, and more importantly, it defeated the off-line plan of BMW 3 in one fell swoop. In the theory of enterprise dynamic competition, there is a famous multi-point competition strategy. Multi-point competition strategy is considered to be a very effective offensive strategy. In this strategy, enterprises often launch a feint in one market or by one product to contain and interfere with each other, but launch a real attack in another market or with another product.

In fact, the party that carries out multi-point attack can often give itself more room for market maneuver than the opponent with only one attack direction. Therefore, when competitors launch an attack, they should not only have one attack direction and one attack product, but also form a strategic cooperation between products and between directions.

Through such a combination boxing, you can mobilize your opponent more effectively. When the opponent is in a hurry, it is often extremely effective for you to launch a real attack.

"Lure it for profit, and take it in disorder."

The battle of ham and sausage between Shuanghui and Chundu

Seduce opponents by making small profits, and attack opponents by creating chaos.

There are so-called ambush wars in the military, such as the classic battle of Maling. How to fight an ambush? Introduce the opponent’s troops into the terrain that is actually unfavorable to it with small troops, and then the main force suddenly attacks and defeats the opponent while he is in chaos.

In the competition, you can also use clever strategies to lure your competitors into a market that is actually unfavorable to them, thus changing the pattern of competition. A classic example is the battle between Shuanghui and Chundu. Shuanghui and Chundu are both ham sausage enterprises in Henan. The two companies are direct competitors, and for a long time, the strength of the two companies are neck and neck. But all of a sudden, Chundu is not working. Today, in the market, we seldom see the ham sausage in Chundu. Why? In the words of Chundu’s propaganda minister, Chundu accidentally entered a bureau carefully arranged by Shuanghui.

The specific process is like this. The two companies fought hard. The characteristic of China enterprises is that they will fight price wars in the end. Shuanghui first launched a price war. The main ingredient of ham sausage is meat, and other ingredients include starch, monosodium glutamate, cooking oil and so on. For sausage enterprises, the best way to fight the price war is naturally to reduce the meat content. Conventional ham sausage, the meat content is generally 85%, and the price is generally 1.3~1.5 yuan. Let’s call it 1.3 yuan. Shuanghui began to reduce the meat content by 75%, and the price dropped to 1.2 yuan.

The two sides fought badly and had spies in each other’s enterprises. The news that Shuanghui fought a price war by reducing costs was soon known by Chundu. Of course, Chundu can’t watch Shuanghui attack the city and squeeze its own market space in this way, so it is bound to follow up, so it has also dropped to 75%, 1.2 yuan.

The news of Chundu’s follow-up was immediately known by Shuanghui. Shuanghui, continue to drop, 65%, 1.1 yuan. Chundu, of course, will not let it go, and then follow up immediately. Shuanghui followed suit in spring and continued to decline. Chundu continues to follow up. Shuanghui continues to decline.

After several rounds, the meat content of ham sausage dropped to 15%, and it was 50 cents each.

　

At this time, the ham sausage is almost inedible. In the past, the main ingredient of ham sausage was meat, and the sausage was elastic. If you break it, it will bounce back. Now the intestine has basically become a pimple. Many people buy it and bite it, bah! It’s not that smell.

Chundu’s ham sausage has also dropped to this share. But at this time, Chundu suddenly found a problem.

It is this cheap ham sausage that Shuanghui publicizes with great fanfare in all publicity channels. However, in actual operation, for every 10% reduction of meat content, the output of products will also be reduced by 10%. So at 50 cents, this product only accounts for 10% of all products in Shuanghui. And 100% of Chundu’s products have all fallen to this point.

What does this mean? Among the 10 sausages, only one in Shuanghui is inferior, while 100% in Chundu is inferior. Consumers will soon stop eating Chundu’s ham sausage, and dealers will not enter.

Spring is not good, so hurry back to produce high-end ham sausage. But we know that it is very difficult to rebuild trust once a brand is dumped in the market. Chundu’s high-end ham sausage reaches 10%, and it can’t move any more. Thus, in their respective product structures, Shuanghui is a high-end sausage, accounting for 90%, while Chundu is a low-end sausage, accounting for 90%.

Shuanghui has since firmly put Chundu on the low-end market.

Where do we see the beauty of Shuanghui strategy? Through the price strategy, Shuanghui gradually introduced Chundu into the low-end market that was actually unfavorable to it, and made it deeply involved, thus breaking the deadlock of competition.

Soros once warned: "World economic history is a series based on illusions and lies. To get wealth, the way is to recognize the illusion, invest in it, and then quit the game before the illusion is known to the public. "

Soros is talking about investment. From the above cases, we can see that this warning is equally alarming for market competition to a considerable extent.

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On July 20th, 1973, it was a sad day for countless kungfu movie fans-a legendary kungfu superstar Bruce Lee suddenly died at the age of 33.

As soon as this news came out, it immediately caused an uproar from all walks of life in Hong Kong. Many Bruce Lee fans couldn’t believe how this invincible "world’s strongest man" died so young.

Some people even think that Bruce Lee is faking his own death to promote his upcoming new movie.

But as Ming Pao and other authoritative media reported this matter, fans realized that their idols had really left them forever.

For a while, speculation about why Bruce Lee died suddenly followed, and the police also launched an in-depth investigation into the cause of Bruce Lee’s death.

Later, it was revealed that Bruce Lee’s family and friends had concealed his real place of death, which made the truth of Bruce Lee’s death even more confusing.

So why did Bruce Lee, who was physically strong, suddenly die? Why did his family and friends hide something? Is there a hidden secret behind this?

Look at the big secret of Bruce Lee’s death!

One, is he killed?

The name Bruce Lee is known to everyone.

He combined the strengths of hundreds of Chinese martial arts with western boxing, taekwondo, karate and other fighting techniques to create his own Jeet Kune Do, which opened up a world in the United States.

At that time, many American fighting masters, such as boxing champion Ali and karate world champion Rolex, praised him.

He later entered the film circle and made many kung fu movies, all of which promoted Chinese martial arts, established a positive image for Chinese people and cracked down on foreign evil forces.

Especially in the movie Jingwumen, the role of Zhen Chen, he broke into the Japanese budokan by himself, defeated dozens of Japanese fighters and smashed the plaque of "The Sick Man of East Asia". This classic scene inspired the hearts of countless people.

(Zhen Chen kicks the pavilion)

At that time, Bruce Lee became the pride of all Chinese in the world, a kung fu master and a national hero in people’s hearts.

He is the spiritual pillar of the fans, and nothing can knock him down.

However, the shocking news of Bruce Lee’s death at the age of 33 is unacceptable to those who regard him as a "god". They don’t believe that this powerful Bruce Lee died like this, and there must be many conspiracies in it.

At that time, one of the most popular sayings was that Bruce Lee was assassinated.

Bruce Lee’s martial arts talent is extremely high, so he can combine the strengths of hundreds of martial arts to create Jeet Kune Do. But at the same time, like many young people, he is arrogant and likes to compete for victory, causing many enemies.

The first is the underworld.

If you have seen the TV series legend of bruce lee, you will know that when he was a child, his family was often harassed by the underworld.

If you like watching Hong Kong movies, you will know something. At that time, Hong Kong was in the most chaotic period, and it was a rampant era of collusion between the four major detectives represented by "Mayor" (prototype Lv Le) and the four families of the underworld represented by "Lame Hao".

Bruce Lee’s father, Li Haiquan, was a Cantonese opera actor, who was powerless at that time. In order to live a peaceful life, he naturally had to pay protection money to the underworld honestly.

(Li Haiquan and Bruce Lee)

Bruce Lee, who was young and frivolous, didn’t want to be bullied. He clashed with the underworld and finally had to leave his hometown for the United States.

Bruce Lee, who returned from fame, entered the film industry, but it was inevitable that he had to deal with the underworld.

Because underworld people often make trouble on the set and ask the crew for protection money, martial artists often carry weapons to fight with the underworld at any time.

So many people guess that Bruce Lee was assassinated because he offended the underworld.

But later, Chen Huimin, a veteran of the Hong Kong underworld organization "14K" and a kung fu movie actor and friend of Bruce Lee, revealed that Bruce Lee was very influential in Hong Kong at that time, and no one dared to provoke him, so there was no possibility of triad assassination.

If it’s not the underworld, could it be a martial arts colleague in Bruce Lee?

In fact, every boxing has a sect, and there is a deep rift between the sects. It is usually not allowed to worship other masters to learn Kung Fu after worshipping this master.

(Chen Huimin on Bruce Lee)

But Bruce Lee has more than one master, Ip Man. Besides Wing Chun, he also learned 26 kinds of fighting techniques from all over the world, such as western boxing, jujitsu and karate, which created Jeet Kune Do, and also opened a martial arts school in the United States to accept foreign students as disciples.

Whether learning other kungfu without the master’s permission or teaching China Wushu to foreigners, it breaks the traditional rules.

As can be seen from legend of bruce lee and the movie Ip Man 4, at that time, both Chinese martial arts circles in the United States and Hong Kong martial arts circles were very dissatisfied with Bruce Lee’s practice.

Even the other disciples of Wing Chun Sect scoffed at him, and it was even rumored that Wing Chun Sect would take back its disciples, and the newcomers had to come in with Bruce Lee’s photo.

However, this is only a rumor. Ip Man did not blame Bruce Lee before his death. At the funeral after Bruce Lee’s death, many Wing Chun masters came to offer their condolences to him, and it was not hypocritical to look sad.

Moreover, there is no relevant evidence to prove who assassinated Bruce Lee, which is entirely the speculation of fans.

(Ip Man and Bruce Lee)

Later, the police also announced the results of Bruce Lee’s autopsy. There were no scars on his body, so it was impossible for him to die after being retaliated by gangsters or martial arts people.

However, many years after Bruce Lee’s death, a man jumped out and voluntarily admitted that he had murdered Bruce Lee.

Second, is it murder?

The conclusion that Bruce Lee was not killed by the police has never convinced many people, because they think that the murderer has a great background.

Sure enough, an American financial giant exposed himself as the murderer. His name was Hugh Bobby.

Things have to go back to the end of November 1958, when Bruce Lee, 18, took the ferry "President Cleveland" from Hong Kong to San Francisco, USA, to escape his enemy.

On the ship, Bruce Lee met Janet, the only daughter of Hugh Bobby.

Janet fell in love with Bruce Lee, a brave and confident Oriental, at first sight and pursued him, but Bruce Lee always regarded her as an ordinary friend.

(Bruce Lee is studying in the United States)

In order to be with Bruce Lee, Janet followed him all the way from San Francisco to Seattle Washington State University, but Bruce Lee was obsessed with martial arts and was very cold to her, so Janet had to return to her hometown of new york in tears.

Four years later, Janet came to Seattle again to rekindle her old relationship with Bruce Lee, but at that time, Bruce Lee was too busy opening a martial arts school and coping with challenges from all sides to talk to Janet at all.

When Janet came home again, she told her family that she was pregnant with his child, but Bruce Lee refused to have her.

Janet’s brother Michael is a famous American banker. He can’t accept the humiliation of his sister and family, so he went to Seattle to ask Bruce Lee for an explanation.

Unexpectedly, Bruce Lee denied it and said that he was engaged to a girl named Linda.

When Michael went back, he told his sister about it. Janet couldn’t accept the shock at all and was hospitalized with mental illness.

(Bruce Lee and Linda)

In 1964, Janet, who had given birth to a baby, was nursing at home. At this time, there was a world Wushu competition held in Los Angeles, USA on TV. It happened that one of the contestants in that competition was Bruce Lee.

Bruce Lee made his newly established Jeet Kune Do shine brilliantly in the competition, and shocked Janet and his father, Hugh Bobby.

Bruce Lee became a famous person in the world, but Janet strangled her child and cut her wrist before long.

Grieving, Hugh Bobby decided to take revenge, and Bruce Lee had to die.

With his father’s consent, Michael found the mafia to assassinate Bruce Lee.

However, these mafia gangs took the opportunity to extort money and asked Michael to help them "wash" 50 million dollars of black money. Michael was angered and planned to go to the police to turn himself in. As a result, he died in a "car accident" on his way to the police station.

Because Bruce Lee made Hugh Bobby lose two children, he vowed not to kill Bruce Lee.

At this time, Bruce Lee was filming on the set, but he fainted at the scene because of a brain tumor attack.

(Bruce Lee teaches boxing)

So, Hugh Bobby wanted to speed up Bruce Lee’s death, so he found a skilled cerebrovascular expert and gave Bruce Lee a lethal drug BMN, which caused his blood vessels to burst.

The plan went well, so Bruce Lee was killed unconsciously.

On the fourth day of Bruce Lee’s death, he told the story of his feud with Bruce Lee and the crime, and recorded it on tape.

In April 1993, after the death of Hugh Bobby, this tape reappeared in the light of day, and the truth of Bruce Lee’s death was revealed.

The book Wu Soul also recorded the matter in detail.

Is that really the case? Actually, there are many doubts.

(Bruce Lee talks with others)

Bruce Lee’s love affair has never been mentioned by his family, relatives and friends. Can Hugh Bobby’s one-sided story be taken seriously?

Bruce Lee has never participated in a formal martial arts competition, and only performed it on the show, so Hugh Bobby’s description is not true.

Bruce Lee’s body was dissected by the police, and BMN was not found in his stomach.

Bruce Lee has his own personal doctor, and Hugh Bobby is not his close friend. How can he poison him?

Therefore, this so-called truth is probably just a story that some booksellers want to make up, and its credibility is not high.

Third, Ding Pei and Bruce Lee

However, while everyone was speculating, someone found out that Bruce Lee’s family and friends had lied to the public.

Bruce Lee’s brother Li Zhongchen and Bruce Lee’s wife Linda both said that he died at home after supper at five o’clock in the afternoon, but the ambulance didn’t get a call until after ten o’clock at night.

Moreover, it was not Bruce Lee’s family who made the emergency call, but Zou Wenhuai, Bruce Lee’s good friend, and the place where the ambulance went was not Bruce Lee’s home, but Bihuage, the home of Shaw actress Ding Pei, 67 Beacon Hill Road, Kowloon Tong, Hong Kong.

So, Bruce Lee actually died in Ding Pei’s bed. What’s the relationship between Ding Pei and Bruce Lee?

(Ding Pei and Bruce Lee in the circle)

After Bruce Lee’s death, Ding Pei appeared in a film Bruce Lee and Me, in which Ding Pei played herself. In the film, she had an "underground lover" relationship with Bruce Lee.

Bruce Lee in the film seems to be a "sex maniac", who wants to have sex with Ding Pei all the time. In the end, she took an aphrodisiac at Ding Pei’s house, and they died suddenly when they wanted to be "rolled sheets".

This kind of film is totally defaming Bruce Lee’s image, and it was badly scolded by fans. Ding Pei later admitted that he was in a daze and took the film, and the plot in the film was mostly fiction.

However, it is an indisputable fact that Bruce Lee died in her home. Although they did not have the kind of relationship in the movie, they also had an unusual relationship.

Ding Pei met Bruce Lee under the introduction of Zou Wenhuai.

Zou Wenhuai is the boss of Jiahe Film Company, and also a filmmaker who has won the fame of Bruce Lee, Sammo Hung and Jackie Chan. At that time, Bruce Lee was working with him to make a film.

(Precious color photos of Zou Wenhuai and Bruce Lee)

Zou Wenhuai invited Ding Pei, a Shaw actress, to introduce them to Bruce Lee, intending to let them play the leading role in the following films. When they first met, Bruce Lee’s wife Linda was also present.

Ding Pei has accepted western culture since childhood, and his personality is bold and unrestrained. He is particularly congenial to Bruce Lee, who has strong self-confidence. They became good friends at first sight.

Bruce Lee often goes to Ding Pei’s home alone to express his feelings.

Bruce Lee, who has always been strong in front of everyone, will show his weak side when he sees Ding Pei. He admits that he has no freedom after becoming famous, and he should be careful what he says and does.

Being sought after by the audience all day, I feel like a monkey in the zoo and live very tired.

But every time Bruce Lee has something unhappy, he will feel much better when he sees Ding Pei. He will tell her about his film creation experience and share his favorite songs with her.

Bruce Lee gave her a tape, which Ding Pei still keeps.

(Ding Pei and Bruce Lee)

Ding Pei later admitted in an interview that Bruce Lee once confessed to her that she liked her very much, and Ding Pei also bluntly said that she loved this wonderful man deeply, but felt that she was not worthy of him.

The two have always maintained a superficial relationship as bosom friends.

The reason why she made a film that denigrated Bruce Lee was totally a moment of confusion. Bruce Lee’s death in her own home gave her a heavy blow.

That day, Zou Wenhuai and Bruce Lee were talking about the script of the movie "The Game of Death" in Ding Pei’s home. Bruce Lee suddenly had a headache, so he took some medicine and lay down in Ding Pei’s bedroom.

Zou Wenhuai made an appointment with "007" george lazenby at the Japanese Hotel to discuss the cooperation with Bruce Lee, so he left first and let Bruce Lee go to find him with Ding Pei after he woke up.

Not long after, Zou Wenhuai called to urge, and Ding Pei went to the bedroom to wake Bruce Lee up but didn’t wake up.

Zou Wenhuai immediately rushed over when he learned about it. No matter what he called, Bruce Lee didn’t respond.

Two people just know this event is not good, Ding Pei hurriedly to his personal doctor Zhu Bohuai for its treatment, Zhu Bohuai after inspection and treatment, shook his head, let them make emergency calls.

(Bruce Lee’s funeral)

That night, Bruce Lee died after being rescued in the hospital.

Zou Wenhuai was afraid that the news of Bruce Lee’s death in Ding Pei’s home would have a bad influence, so he asked his family to make up a lie.

And Ding Pei has long been scared out of her wits. She never imagined that the man she loved deeply died in his own bed.

With the death of Bruce Lee, all the blame was on Ding Pei.

4. Accident or suicide?

"Bruce Lee was killed by Ding Pei", and all of a sudden this statement is overwhelming.

Even some extreme fans in Bruce Lee threatened to kill Ding Pei and avenge Bruce Lee.

It is not groundless to say that Ding Pei killed Bruce Lee.

Zhu Bohuai, a personal doctor in Ding Pei, said that after Bruce Lee had a headache, Ding Pei gave her a painkiller called Equagesic, which is much stronger than aspirin and will have a bad effect on those who are sensitive to drugs.

(Du Huidong)

Du Huidong, a friend of Bruce Lee who is also a Hong Kong filmmaker, broke the news that Bruce Lee was educated in the United States and learned how Americans can build muscles through drugs.

Bruce Lee is full of muscles, and his body fat is only 3%. In order to maintain his muscles and strength, he will take nearly 100 tablets of various vitamins, muscle enhancers and quick-acting nutrients in addition to at least 8 hours of physical training every day.

Because of taking too many drugs, the internal tissues of the body may be confused, so after eating "Equagesic", it caused drug allergy and caused death.

In other words, Ding Pei may have inadvertently killed Bruce Lee.

However, this statement is only Du Huidong’s subjective idea, because whether these drugs and "Equagesic" really cause allergies has not been an accurate research result until now, and it cannot be used as an assertion.

However, the statement that drug allergy caused death is the most recognized by the government.

("Bruce Lee and Me" stills)

Others blame Ding Pei for not calling the emergency number in time, and there is a hospital next to her home, so why should she go further and further to send him to the "Elizabeth" hospital, which delayed the best rescue time in Bruce Lee.

In the face of such accusations, Ding Pei is also very wronged, because she and Bruce Lee were just ordinary friends at that time, and Zou Wenhuai was the boss of Bruce Lee. He also called Bruce Lee’s family, so where can he be the outsider’s boss?

Besides, I was scared by this unexpected situation, but I had to bear all the blame.

However, the audience did not buy her statement, and they continued to criticize her and even threatened her death.

In the end, Ding Pei couldn’t bear the pressure of audience abuse and the trauma of Bruce Lee’s death. In 1982, he quit the show business and faded out of the world’s sight.

At this time, someone put forward a new idea. Could Bruce Lee have committed suicide?

Before Bruce Lee’s death, the movie being discussed with Ding Pei was The Game of Death, which was written, directed and acted by Bruce Lee. Is there any other meaning in such a title?

(Death Game Stills)

In the movie, Bruce Lee will reach the top of the "death tower" and open the treasure chest.

There are no gold, silver and jewels in the box, but only a note that says, "Life is a process of waiting for death."

Coincidentally, Bruce Lee’s favorite song before his death was When I Die.

In addition, the forensic doctor found a small amount of marijuana in Bruce Lee’s body. Could it be that smoking marijuana made him depressed and had the idea of suicide?

But this statement was also denied by Zou Wenhuai and Ding Pei, because at that time, Bruce Lee had just finished filming enter the dragon in Hollywood, and he was very attentive in directing the filming and martial arts movements on the set.

Then he wrote "The Game of Death" with great energy, and there was no sign that he wanted to commit suicide.

(enter the dragon)

All sorts of reasons are wrong, so how did Bruce Lee die?

Finally, Ding Pei, who had been silent for many years, told us the answer.

V. Revealing the mystery

Many years later, when Ding Pei, who had healed her inner trauma, recalled Bruce Lee’s death again, her answer was: Naturally.

That is to say, Bruce Lee will suddenly die, which is a warning.

Ding Pei said that Bruce Lee was actually in poor health and had a serious illness when he was a child, so his nickname was "Xiaofeng". Later, he learned martial arts to keep fit and changed his name to "Xiaolong".

Perhaps because of this, Bruce Lee is very hard on his body.

In order to ensure a good figure and show the best state in front of the audience, Bruce Lee took too many drugs, which are three-thirds toxic. No matter how powerful the tonic is, it will have an impact on his health.

And his diet is different from ordinary people.

(Ding Pei is interviewed)

Bruce Lee specially bought raw beef flown by air from the United States, then put it into the juicer, then poured in milk and seven eggs, stirred it evenly and drank it directly in one gulp.

She also revealed a very extreme training method in Bruce Lee-electric shock training.

It is to use the high-voltage electric muscle vibrator invented in Japan to connect the wires above to the body and vibrate the muscles quickly.

This method takes ten minutes every day, which is equivalent to ten hours of training, so as to get twice the result with half the effort.

At that time, Yuan Wah, who was body double for Bruce Lee, was startled by him. He bluntly said that he didn’t dare to try, and he didn’t know how much current he needed.

After Bruce Lee’s death, this machine was also banned in Japan.

With the help of drugs, diet and electricity, Bruce Lee’s already unhealthy body has reached the limit, but he still insists on doing strenuous exercise such as skipping rope and running every day.

(Interview with Yuan Wah)

Bruce Lee is a "god" in the movie, but in reality he is also a human being, so it is impossible for the body to bear it if it goes on like this.

Under this kind of high-intensity exercise, Bruce Lee’s figure is almost perfect, and every part of his body is muscle, but it is not healthy.

You know, fat is a very important substance to the human body. The normal body fat rate of men is 6%~14%, while that of Bruce Lee is only 3%.

Two months before Bruce Lee died, he fainted in the bathroom of the studio while filming enter the dragon.

Fortunately, the staff found that he was sent to the hospital for emergency treatment in time, which saved his life.

Bruce Lee, who had just "walked from the jaws of death", thought she was all right, except that she had a small brain tumor and was clamoring to be discharged from the hospital to continue filming.

Ding Pei didn’t know about it, but he heard about it later from Zou Wenhuai and Linda.

Chen Huimin, a friend of Bruce Lee mentioned earlier, also confirmed this. He said that Bruce Lee had fainted more than once, and he often had convulsions suddenly, lying on the ground and convulsing all over.

(Bruce Lee’s muscles)

As for this reason, in recent years, Spanish experts have shown that it was Bruce Lee who drank a lot of water and fruit juice for a long time, which disturbed the normal water balance in the body, which led to rapid brain swelling and coma, and even death.

Drinking too much water and juice is naturally because he does too much exercise.

In a word, Bruce Lee’s death was caused by his long-term use of various unscientific exercise methods, which caused too much harm to his body.

Although Bruce Lee did make a lot of efforts to win glory for the Chinese, he is not a god, and as an ordinary person, he should do what he can.

We must also adopt scientific methods in the process of exercising at ordinary times, and it is the most important thing to ensure our own health.

Editor: Thomas

Editor in charge:

In the first 11 months of this year, 88,800 vehicles were sold, and I don’t know how many people were hit in the face by the sales of Krypton 001.

It is not surprising that this car is so popular. After all, it has high performance and high value, and it is pure electric hunting equipment. Anyone who really knows the car knows that it is not a loss to start. Fortunately, at that time, I listened to my parents and had no choice. I bought 25 001 models, otherwise I guess I haven’t even driven a new car yet.

# Extreme Krypton # Extreme Krypton 001# Xiaomi SU7# Car suitable for girls #

　　Source: Yuguan Auto Market

　　It is not wrong for manufacturers to focus on hot event marketing itself, but what if there are problems with hot events themselves?

　　On the evening of February 18th, I saw that my friends were painting the posters of "Emergency Notice" and "Worry-free Heartwarming Assistance for Outlying Islands" issued by Deep Blue Auto and Aouita respectively. At first glance, it was a sign of care and assistance to the owners.

　　Indeed, due to the lack of port capacity, some car owners, especially those with new energy vehicles, can’t buy tickets and cross the sea, so that they can only stay in Hainan and can’t leave the island, or they can only stay in Hainan and leave the island themselves.

　　If we just look at the surface, car companies care about the car owners stranded in Hainan Island who can’t buy tickets to lend them a helping hand. It seems that there is nothing wrong with it, but think about it carefully. Is the marketing expenses of car companies used the wrong target?

　　This is not aid, this is conniving at the giant baby. In my opinion, this kind of marketing is a bit hungry for hot events.

　　On the return peak after the Spring Festival, the traffic is normal, and the waiting is normal. For example, the peak of landing on the island before the Spring Festival also makes me wait, because I also drove to the island, and not only was there a traffic jam on the road, but I also queued to board the ship at Xuwen Port in Zhanjiang, waiting for 15 hours, and I slept all night. The next day, I moved a few hundred meters every hour before I reached the end of the long line of boarding for several kilometers, from Shanghai to. I waited for another 15 hours, the whole journey was 2200 kilometers, nearly 60 hours, but all this was in my expectation, and I had to bear the consequences for my choice. Who asked me to drive to Hainan in the rush hour?

　　The same is true for outlying islands, and waiting in line is also expected. After all, so many people are on Hainan Island, not to mention outlying islands. During the Spring Festival holiday, they drove to Sanya or Wanning Riyuewan and other places. Even the height of Hainan Island was blocked for a while. When there were many people, the traffic speed dropped. This is not only the same in Hainan, but also in the whole country.

　　But why do car companies, represented by Aouita and Deep Blue, lend a helping hand to car owners stranded in Hainan Island? According to my understanding, is the difficulty of getting out of Hainan Island the same as the traffic jams all over the country? The only difference is that Hainan Island is difficult to get out of the island, which has been highly hyped and even made headlines. Various media have followed up the reports without asking why.

　　The question is: Is it really that difficult to get out of Hainan Island? I can tell you responsibly that it is true that traffic jams and queues are long, but if you can’t leave the island, you can only bury yourself.

　　I use my experience to tell you that during the Spring Festival holiday in Hainan Island, you can make an appointment to buy tickets online, whether you are on the island or off the island, and you can make an appointment seven days in advance.

　　As long as you pay attention to "Qiongzhou Strait Ferry Butler", a WeChat official account, I will send you all kinds of information about the ferry port every three days, including the information of fog stoppage. You can also book tickets directly. Just now, I opened the website and showed that the platform was selling more island tickets.

　　Hainan Island is an island. There are mainly two ways to board and leave the island: by boat and by plane. Past years’ experience shows that it is necessary to make an appointment in advance and queue for a long time to drive to and from the island. In fact, the port has also done a lot of countermeasures, such as landing on the island. Considering that the long-distance driving time cannot be determined, even if you are late, the ticket is still valid; On the highway in Hainan Island, there are also reminders from outlying islands everywhere. It takes less than three hours to leave the ship and you can’t enter the waiting area. In fact, it is also to prevent excessive congestion.

　　New energy vehicles, whether they are on the island or off the island, are treated differently. First of all, the number of new energy vehicles that can be boarded is small. Secondly, it is understandable that new energy vehicles can only be boarded when all the fuel vehicles are on board, and they are separated from the fuel vehicles. After all, it is understandable that new energy vehicles are not at ease from the perspective of spontaneous combustion rate or the consequences after spontaneous combustion.

　　What I can’t understand is: since I chose to drive to the island, why didn’t I do a good job in the outlying island strategy in advance?

　　I think each of us, especially adults, should be responsible for our own actions. When you do something, prepare for the worst, not just for driving to Hainan. If you drive to Hainan, my suggestion is that if you are an office worker and only have seven days’ holiday, you must plan ahead. It is really impossible to play less for a few days and travel at the wrong peak.

　　For example, some friends in my circle of friends landed on the island on February 13th (the fourth day of the lunar new year) and left the island on February 16th (the seventh day of the lunar new year), bought tickets in advance, and landed and left the island smoothly, with almost no traffic jams.

　　As for myself, I landed on the island on February 4, although I waited in line at Xuwen Port for a long time, but my heart was very calm. First, I bought the boat ticket in advance, as long as I was in line, I was not afraid of not boarding the boat. Secondly, before I landed on the island, I thought that I wouldn’t drive back in the short term (the peak of the return trip during the Spring Festival holiday), so I put the car in a good place and bought a plane ticket for my return trip.

　　Besides, the 10,000-yuan air ticket on Hainan Island, at least not encountered by my family, is a normal price, with more than 1,000 return flights, and some even return early on the first day of the New Year, only two or three hundred.

　　As for tourism, there is already a low peak season. How much budget do you have, where do you go and when do you choose to travel? The low peak season means different prices. In fact, even at the peak of the return trip, there is no way out. For example, the boat from Haikou to Xuwen Port costs only 40 yuan each, and it is easy to buy, so if you want the price to be cheap, you are not afraid to toss, take a boat to Zhanjiang, and then return by train or air ticket from Zhanjiang; In addition, for example, in i query, Sanya only has business class, which costs more than 6,000 flights to Shanghai, but Qionghai has economy class, so more than 1,000 can return and travel. It is originally planned according to the budget.

　　I didn’t buy a return ticket for a new energy vehicle when I came back from Hainan. The main reason is that I didn’t plan ahead. To put it bluntly, I was a "giant baby" during my trip and didn’t arrange my trip in advance. It’s your fault that it’s difficult to leave the island or it’s expensive to leave the island. Why do manufacturers have to bear it? How can other car owners feel?

　　On the other hand, when car companies represented by Deep Blue and Aouita lend a helping hand to such "giant babies", have they considered: First, what is your image as a car owner? Is it a giant baby who comes out to play but doesn’t plan his trip in advance? Second, it is obviously the owner’s own problem. Why should the manufacturer’s marketing expenses be used to bear the cost of returning the vehicle? Third. It is difficult to return home all over the country, so why do you only give resources to the owners of Hainan Island tourism? What will car owners in other places think?

　　The reason is understandable. After all, it is difficult to have traffic off Hainan Island, and manufacturers don’t want to copy the traffic through this heat.

　　Indeed, in this huge market where marketing is difficult to jump out, some car manufacturers will take the initiative to grab any hot spot. But I always think that it is right to catch hot spots, but if you catch hot spots that you don’t understand clearly and only contribute "sympathy" with false appearances or appearances, then such traffic will not only fail to play a marketing role, but even have the opposite effect.

　　Take a very simple example, it is also in Hainan Island, except that Xuwen Port, Zhanjiang’s landing on Hainan Island, and the Shandong grandmother incident were regarded as marketing hotspots by Chery. However, when the truth was finally exposed, I believe that this incident will become a marketing failure in Chery’s marketing events.

　　This article is dedicated to all brand marketers of automobile enterprises in 2024. It is not easy to grasp hot spots and rub traffic, and it is not easy to build a brand. It is important to be well-known, but traffic without reputation will only have side effects!

　　Here, I also want to praise the practice of Lectra. In the poster of "Always Guard the Return without Worry", Lectra wrote that you can contact us whenever and wherever you encounter any problems.

　　At the same time, give a warm reminder of self-driving, make preparations before travel, and let the return trip have no worries.

　　It just confirms that sentence: it is better to teach people to fish than to teach people to fish.

　　With the diversification of people’s lives, when people buy cars and choose models, they become broader and more diverse than before. Especially in recent years, the policy of pickup truck models has picked up and the process of pickup truck models has accelerated, which has also made many users who like outdoor travel have renewed their desire to buy pickup trucks with high playability. In the current domestic pickup truck market, imported models will still become the first choice for players who pursue high-end quality attributes. Today, I’m going to experience the Ford Raptor, a new generation of hard-core high-performance pickups that are talked about by new and old players at home and abroad. It is one of the most popular models among many imported pickups.

　　The new generation of Ford F-150 Raptor belongs to Ford F series. Since 1977, this series has been the best-selling pickup truck in North America for 45 consecutive years and the best-selling model in North America for 40 years. In this series, besides the new generation Ford F-150, there are also F-250, F-350, F-450 and F-550.

　　Thanks to the excellent cost performance, rich scenes and low entry threshold, the Ford F-150 is the most widely used. As a high-performance model of the Ford F-150, the Ford F-150 Raptor has experienced three generations of evolution since its launch in 2009. It has the pedigree of Baja racing and extends from road to all-terrain crossing. The Ford F-150 Raptor sells well in more than 60 countries around the world, with excellent off-road performance, reliability and humanization. Since the Ford F-150 was officially introduced to China in 2017, it has also achieved good sales in the domestic pickup truck market segment.

　　In June last year, a new generation of Ford F-150 Raptor was officially launched. This new car not only achieved as many as 40 new highlights upgrades in high-performance off-road and intelligent interconnection, but also made no small changes in appearance and interior. Today, we came to Wuhai City, Inner Mongolia, and drove this American high-performance off-road pickup truck to clear the sand. While experiencing the powerful performance of this car, the desert driving skills we learned will also be used for life, which is a rare opportunity.

　　A new generation of language design focuses on hard-core appearance

　　As a special category, pickup trucks are mostly practical in appearance design, and fancy designs are basically hard to see on pickup trucks. At the same time, considering the practical scene, the design of this kind of car will be more tough, and with the bulky size of some full-size pickup trucks, you can feel a strong sense of oppression when you get close to it. The new generation of Ford F-150 Raptor can completely explain what is hard and what is oppressive in appearance.

　　Compared with the previous generation, the new generation Ford F-150 Raptor has not changed much in appearance, and still retains the tough body lines and a very reliable appearance at first glance. If we have to say where the changes are, I think we have added more fashion elements and scientific and technological elements to cater to the aesthetics of current consumers.

　　Compared with the ordinary version of F-150 pickup truck, the new car has a fender 18 cm wider, which has more visual impact, width and recognition, and lays a solid and moving posture for the Raptor. The wide front grille is matched with the brand logo running through the whole front of the car, which shows the rough and informal personality. The black engine radiator at the top is also designed with edges and corners. With the logo of "RAPTOR", the strong visual effect is by going up one flight of stairs.

　　The headlights of the new generation Ford F-150 Raptor still adopt a stacked design inside, and the shapes on both sides highlight a certain sense of design. The "7" daytime driving makes the visual center more concentrated. The mainstream lighting configuration includes adaptive far and near light, inductive switching and other functions. Six expansion switches are reserved in front of the rearview mirror, which can be connected with auxiliary lamps.

　　The new generation Ford F-150 Raptor has a body size of 5930*2199*1992mm and a wheelbase of 3694 mm.. The low center of gravity and long wheelbase design make the car’s driving performance more stable in the desert, and it is more comfortable to climb over the sand dunes with higher difficulty. The design of long car and short rear pocket also ensures the space and comfort of passengers in the car.

　　In order to meet the strong impact of rocks and the ground during off-road, the new generation Ford F-150 Raptor uses steel front and rear bumpers, and designs a very strong bottom guard under the front bumper. Even if the chassis touches the ground on the off-road road, the bottom guard plate can play a strong supporting role, which avoids the shock absorption damage and damage to the engine oil pan, lower arm and other important parts.

　　The metal fixing ring and tailgate picnic table of the new generation Ford F-150 Raptor rear bucket are convenient for our daily use, and the industrial-grade rear bucket wear-resistant coating can effectively protect the rear bucket and effectively prolong its service life. Standard three-fold soft cover for rear bucket can not only protect the container, but also be an anti-theft, sun-proof and rain-proof artifact, which can also reduce wind resistance and improve off-road performance. A 400W external power interface is also provided in the rear bucket, which is convenient for external connection of high-power appliances.

　　The new generation Ford F-150 Raptor is equipped with Bailuchi KO2 all-terrain off-road tires. As the top tires of Michelin, it is specially designed for extreme off-road, which is durable and has superior off-road performance. Compared with the old model, the strength of the tire wall is increased by 20%, and the thickness reaches 4.5 mm. The pattern has also been optimized, improving the traction of snow by 19% and mud by 10%.

　　Comfortable technology cockpit

　　The cockpit of the American pickup truck has always given people a very rough and simple impression. It seems that his users don’t care whether the cockpit is comfortable or not, and whether the workmanship is good or not, as long as it meets the functionality. However, the new generation of Ford F-150 Raptor seems to realize that functionality alone is not enough, and comfort and convenience cannot be ignored.

　　The layout of the new generation Ford F-150 Raptor is basically the same as that of the previous generation, but the difference is that it has become more detailed and has a stronger sense of technology. The interior is made of more advanced materials, such as leather steering wheel, front and rear rows of leather+fabric stitching seats. Even where plastic is needed, the new car has been upgraded in material and looks a lot more delicate.

　　The 12.4-inch LCD instrument and the 12-inch high-definition central control panel cater to people’s pursuit of the technology cockpit. The SYNC?+ Zhixing interconnection system includes the dual-tone AI intelligent voice interaction system, VPA Zhixing partners, real-time car navigation, and supports Bluetooth, navigation, car Wi-Fi, as well as a series of daily use and entertainment apps such as iQiyi, movie tickets and takeout. Although the driver of this car may not buy movie tickets or order takeout by car, through these convenient ontological functions, we also see that the new generation of Ford F-150 Raptor is making changes.

　　We still see many physical buttons with convenient operation and high accuracy in the car. The car air conditioner is equipped with AAR full-time intelligent fresh air system with PM2.5 detection and purification function, which monitors the PM2.5 index in the cockpit in real time, and uses HE micron-sized high-efficiency activated carbon filter element (PM2.5), with the filtration efficiency exceeding 95%. It is of great help to improve the air quality inside the car when driving in the desert.

　　The leather multi-function steering wheel has moderate thickness and excellent grip, with four-way electric adjustment and metal shift paddles and a centering mark in the middle. On the right side of the steering wheel, the shortcut buttons for driving such as exhaust sound and suspension mode adjustment are designed, which will be very convenient to use.

　　American cars are famous for their comfort. The spacious seats of the new generation Ford F-150 Raptor are very soft, and it is easy to find a suitable sitting position with the spacious armrests. When it comes to sitting posture, in addition to the multi-angle adjustment of the seat and steering wheel, the accelerator and brake pedal of the new car can also be electrically adjusted back and forth, which is convenient for users of all shapes.

　　High Strength Body+3.5L V6 EcoBoost?? Twin Turbocharged High Power Engine

　　Whether crossing or off-road, power is very important, especially desert driving, which requires long-term stable output. Whether there is a strong power reserve directly determines how much fun you can get. The new generation Ford F-150 Raptor is equipped with a re-adjusted 3.5-liter V6 EcoBoost?? twin-turbocharged high-power engine, which has stronger low-speed torque performance. The maximum net output power rises to 311kW, which is about 40 horsepower higher than that of the previous generation, and the peak torque rises to 684 N m. Advanced twin-turbine technology and compression ratio of 10.5: 1, together with new high-power cooling fan, further improve cooling efficiency.

　　Non-load-bearing body has always been the standard of hard-core off-road. The new generation of Ford F-150 Raptor uses high-strength steel full-frame body and composite body. The upper support of shock absorber, control arm support, arm support, tie rod support and spring fixing support are strengthened. Two trailer hooks and a trailer connection point are provided on the front and rear tail beams, and the total weight of the trailer that can be towed also reaches 2 tons.

　　With strong power and strong skeleton, the comfortable shock absorption system is directly affected, and the new generation of Ford F-150 Raptor has also been upgraded. The new generation FOX? 3.1 Live Valve? shock absorber adopts advanced electronic control valve damping technology, and the damping coefficient can be adjusted in real time according to the state of the shock absorber. Larger diameter (3.1 inches) anodized shock absorber bucket, filled with brand-new exclusive design of low-friction shock absorber fluid, reducing internal friction and improving vehicle driving comfort; The electronically controlled valve is upgraded to provide damping performance of over 450kg. According to the data read by sensors from all parts of the vehicle, such as suspension height, each shock absorber can also adjust the damping coefficient up to 500 times per second to adapt to complex road conditions.

　　Seven driving modes can easily cope with various working conditions, including standard mode, anti-skid mode, trailer/heavy load mode, sports mode, cross-country mode, rock climbing mode and Baja mode. In Baja mode, the vehicle will automatically set the steering force of the steering wheel, the transfer case, the electronically controlled differential lock rear drive axle, the vehicle stability control system, the active exhaust system, the active damping system, the throttle response and the shift logic of the gearbox, and at the same time display the corresponding modes on the dashboard to meet different driving needs.

　　The new generation Ford F-150 Raptor provides a creeping cruise mode (with a single pedal function). When it is turned on, the vehicle will automatically distribute the required torque, and the crawling speed will be adjusted by SET+/-, which weakens the difficulty of off-road, especially when going down a steep slope or getting out of trouble, which is more delicate than manual operation. At the same time, it also provides 360 panoramic visual images, as well as four kinds of exhaust sound waves, three kinds of shock absorption working modes and four kinds of power steering modes.

　　Feel the fun of playing sand brought by American pickup trucks from low to high.

　　In order to let us better understand the new generation of Ford F-150 Raptor and desert driving skills, the coaching team specially arranged four-stage courses from entry to mastery. The first lesson is to get familiar with vehicles and understand simple desert driving skills.

　　When driving in the desert, the first choice is to have a correct sitting posture and a steering wheel holding gesture, and hold the steering wheel thumb with both hands on the outer ring, so that even if the vehicle is out of control, it will not hurt your fingers. The tire is deflated to a tire pressure of about 1.4Bar, which not only maintains sufficient contact with sand, but also prevents the danger of tire tripping when hitting the direction.

　　Baja mode is used in the whole driving process. In this mode, the vehicle will automatically adjust the engine response, steering wheel and shock absorber mode, and start the rear wheel differential lock, and the exhaust sound will become more violent. I had a better experience. We have to shut down ESP manually. The output of 3.5L V6 naturally aspirated engine is smoother and more delicate than that of turbocharged engine, and it is easy to find a proper throttle foot feel even if you are just getting started.

　　Starting and braking must be gentle, which is the first lesson of desert driving. When parking, both the front and the rear should always face the bottom of the slope, so as not to be trapped and tied up because of starting. In the first project, you can feel the smooth power output of the vehicle, and learning to use the sideslip and inertia of the vehicle to climb the hill will make you look more like an old driver.

　　The second subject is steep slope descent. After the driving vehicle rushes up from the bottom of the slope, it slowly descends into the bottom of the slope from an angle of about 40. This subject mainly trains the use of inertia to wash slopes and brakes. Although we are all afraid when facing the unknown, we must not slam on the brakes when rushing to the top of the slope, so it is difficult to start once the vehicle stops. When descending slowly, we can turn on the creep mode and set the speed to 10km/h or even lower. At this time, we just need to hold the steering wheel well and don’t let the car body tilt, so we can successfully complete the descending movement.

　　Of course, if you want to try autonomous operation, it’s no problem, but you must pay attention to straighten the body when going downhill, brake lightly and observe the descending speed. Too fast may lead to forward somersault of the vehicle. When you are familiar with the feeling of braking feet and have certain control ability over the vehicle, as long as you overcome your fear, there will be no problem.

　　What should I do if I have no power in the middle of the slope? I’ll tell you next. Although the new generation of Ford F-150 Raptor is full of power, it is inevitable that the sand is too soft when washing the slope, which leads to the failure of washing the slope. At this point, you only need to turn left or right, and continue to refuel, and the vehicle will turn around along the top of the slope and slide down to the bottom of the slope.

　　When doing this action, remember to ensure the power output of the vehicle at all times. When returning, don’t compete with the sand, and slowly move the front of the car down along the flow direction of the sand. Remember not to brake for fear, which will cause the vehicle to stop halfway up the slope or roll down.

　　"Hotpot boiling" is a skill that desert drivers like very much and must master in desert driving. It is very useful to deal with trapped deep pits. By slowly accelerating from the bottom of the pit, the vehicle will generate centrifugal force, so that the wheels can firmly grasp the ground, and the vehicle will slowly move upward at the bottom of the pit gradually.

　　Remember not to be too anxious when doing the action of "hotpot". Use the power of the vehicle to rush to the highest place, and use the inertia of downward dive to accelerate the vehicle. This action can help you get out of trouble and show off your skills, which will increase the pleasure of test drive in the desert.

　　The shock absorption performance of the new generation Ford F-150 Raptor in this test drive really surprised me, which changed my fear of the back seat of pickup truck. In the bumpy and big ups and downs scene, the back seat can still maintain good comfort. When crossing sand dunes or forming a cross-axis scene, the formation of long shock absorbers can also make four wheels land at the same time, which increases the stability of the vehicle.

　　Full text summary:After a day’s experience, I have a deeper understanding of the new generation of Ford F-150 Raptor, which is called "Desert Super Run". Strong power, solid skeleton and shock absorption, the new generation of Ford F-150 Raptor brought me a very exciting feeling in the desert experience. Compared with off-road skills, the new car has also made great improvements in intelligence and comfort. Can have such a performance, worthy of being favored by new and old players.