分类目录归档:yrtyr

The rise of domestic soda, the kiln solidifies its core business capabilities

China Consumer News reports(ReporterSun Wei)In recent years, with the rise of Guochao brands and the recovery of the catering consumer economy, domestic soda brands have either relied on "retro" classic products or carried out product innovation based on the brand foundation, launching more beverages that are more suitable for the tastes of contemporary young people. With the high temperature this summer, they have come into the hands of consumers.

According to the National Bureau of Statistics, the total retail sales of consumer goods in the first half of the year was 22.7588 trillion yuan, an increase of 8.2% year-on-year, of which catering income was 2.4329 trillion yuan, an increase of 21.4%. With the booming food and beverage consumption, Dayao soda took advantage of the trend and made efforts in product innovation and brand marketing. With differentiated product strategies, it firmly occupied the "C position" of the "big soda" category. It made full efforts from taste innovation, product packaging to production capacity construction to build a rich and diverse product matrix and set a category benchmark for the big glass bottle soda.

It is understood that Dayao soda, as a representative of Inner Mongolia’s established beverages, has been a regional brand in the past few decades. With the development of the beverage industry, Dayao, which is unwilling to be in a corner, has begun to plan a supply chain system, build a production base, and enter the national market.

According to Luo Yun, executive director and executive deputy general manager of Dayao, Dayao has ten production bases in the country, which has laid a solid foundation for the layout of the national market, and strives to ensure the freshness of products at the shortest distance and the fastest speed, so as to efficiently deliver products to tables around the country.

"Although Dayao is very popular in the northern market, I was still a little worried when I first started selling Dayao in the store. I was not sure whether southern consumers would accept this domestic soda brand from Inner Mongolia." The owner of a restaurant in Hangzhou said that he did not expect Dayao to rank among the top three in the sales of drinks and drinks in the store after a month.

Su Caiyan, marketing director of Dayao, told reporters that the price of the 520mL soda currently promoted by Dayao is comparable to the common 330mL soda, with larger capacity, more favorable price and better quality. In large and small restaurants across the country, Dayao can always become the best partner for hot pot, barbecue and other delicacies. Eating spicy or fragrant food and drinking a mouthful of Dayao soda will bring a sense of relaxation and satisfaction all at once.

In addition to the price advantage, Dayao has also made efforts in product and brand marketing. In product packaging, Dayao has launched new PET packaging products, focusing on young and portable trendy styles; in terms of taste innovation, it has launched trendy drinks such as "Dayao Lixiang", "Fun Sparkling Soda Water" and "Dayao Fruit Steam" series, as well as "Pomelo Love Honey" Honey Pomelo Gas Tea and "Dayao Energy Coffee" energy drinks. This not only fits the younger generation’s self-satisfaction driven by emotional value, but also breaks the circle for Dayao and expands more consumption scenarios.

Industry analysts point out that food and beverage companies are not only competing for brand capabilities and channel capabilities, but also for product capabilities, operational capabilities and supply chain capabilities. Taking Dayao as an example, with a radius of 500 kilometers for each factory, the top ten production bases can cover the whole country. Moreover, Dayao has state-level green factories and intelligent workshops, which can ensure stable quality output, full traceability, and flexible production through lean management to improve operational efficiency.

Luo Yun said that with the recovery of the market and more and more diverse consumer demand for carbonated beverages, the market potential of carbonated beverages in our country is huge. I believe that in such a broad market space, domestic soda has good development prospects.
 
 
 

The car "cradle" continues to innovate into the future

Xinhua News Agency Changchun, August 15, title: Automobile "cradle" continues to innovate into the future

Xinhua News Agency reporters Xu Chang and Li Dian

In August, the weather was clear, and the factory area of China FAW Group Co., Ltd. (formerly the First Automobile Factory) in Changchun City, Jilin Province was full of greenery. Shortly after FAW’s 70th birthday, the factory area was in full swing, with machines roaring and freight vehicles passing through the factory area and workshop.

The picture shows that on July 15, the 55.77 million car produced by FAW was held at the 70th anniversary celebration of FAW in China. Photo by Xinhua News Agency reporter Yan Linyun

Here is the starting point of New China’s automobile industry. On July 15, 1953, the first automobile factory was laid in Changchun, Jilin, and the automobile industry of New China began. The first car "Liberation", the first car "Dongfeng", and the first high-end car "Hongqi" rolled off the production line here one after another, and one "first" in the history of New China’s automobile industry was born.

The picture shows the first Jiefang brand car driving off the assembly line on July 13, 1956 (file photo). Xinhua News Agency

Walking on Dongfeng Street in Changchun Automobile Economic and Technological Development Zone, in front of the "No. 1 Gate of the First Automobile Factory", you will see the white marble cornerstone engraved with the words "Memorial to the Founding of the First Automobile Factory", as well as the surrounding bucket arch cornices, blue tile red bricks, and beautiful jujube buildings.

The picture shows "Gate 1 of the First Automobile Factory" (drone photo). Photo by Xinhua News Agency reporter Zhang Nan

These early FAW buildings were affectionately called "red houses" by the locals. For FAW people, this was not only their place of residence, but also a place of struggle and growth. It reflected the labor scene of "one side of production, one side of life" in the early days of FAW’s construction, and also witnessed the great changes in the development of the automobile industry in New China.

The picture shows the living area of FAW’s "red house" (drone photo). Photo by Xinhua News Agency reporter Xu Chang

In 2018, the First Automobile Factory was included in the first batch of China’s industrial heritage protection list.

Over the years, the old factory with a history of 70 years has not been eliminated. Over the years, the old factory has been renovated many times to meet the needs of modern production, adding new production lines, new equipment, and upgrading new technologies, giving it a new lease of life.

Walking into the FAW Jiefang stamping workshop where the die fitter Feng Bin works, the production lines are running at high speed. According to the introduction, this stamping workshop was built in 1954. In the fifth compartment, an old-fashioned press with a sense of age stands out. This press was installed in the body factory of the First Automobile Factory in 1955 and put into use in July 1956. It has been nearly 70 years.

At first, this press produced front fenders and other products for the first generation of liberation cars, and now it is used to produce interior panels for existing models such as the J6. It is in good working condition. In 2010, the press was refurbished and updated in line with the current production process.

The picture shows Feng Bin (left) checking the working status of the stamping machine. Photo by Xinhua News Agency reporter Xu Chang

Old equipment refurbishment, automation transformation… Although the Jiefang stamping workshop is still in the old factory, earth-shaking changes have taken place inside, and the equipment and technology are constantly innovating.

In the final assembly workshop of Hongqi Factory H, which was not far from Jiefang Stamping Workshop and completed the renovation and upgrade in 2019, the mechanical arm on the production line is waving and operating, and the AGV handling robot passes through it. There are intelligent machines in all production processes. According to the relevant person in charge, the workshop currently has 80% intelligent workstations, and the production efficiency and product quality have been improved.

The picture shows the welding robot welding the body on the production line in the welding workshop of FAW Hongqi Prosperity Factory. Photo by Xinhua News Agency reporter Yan Linyun

After 70 years of development, FAW has established five production bases in Northeast China, North China, East China, South China and Southwest China. It has its own brands such as Hongqi, Jiefang and Pentium and joint venture brands such as FAW-Volkswagen and FAW Toyota. The cumulative production and sales of automobiles exceed 55 million. At present, FAW is keeping up with the development trend of electrification and intelligence in the automobile industry, and driving the development of enterprises with high-level technological self-reliance.

Meizu opens the AI era of mobile phones

Reporter, Li Xiaohong

After announcing the All in AI strategy, on February 29, Xingji Meizu Group held a grand "Meizu Special Event" conference in Zhuhai, officially opening the AI era of Meizu and drawing a ceremonial end to Meizu’s smartphone era.

Shen Ziyu, chairperson and CEO of Xingji Meizu Group, admitted that it was a very difficult decision for him to stop the new project of traditional smartphones and fully invest in the field of AI. But he believes that AI is the future that cannot be missed, and Meizu in the next era will be All in AI. "Meizu has the confidence to enter the AI industry. On the one hand, it has sufficient experience in multi-end point and multi-platform development. On the other hand, Flyme has accumulated a lot of advanced experience in human-machine interaction."

Picture 1

Meizu’s determination to turn around and bet on the AI field is also related to the fact that Meizu has always been a cutting-edge entrepreneurial team. When Meizu was founded, it was just an MP3 musician manufacturer. In 2009, after seeing the trend of smartphones, it discontinued all MP3 products, turned around and embraced more future smartphones, and then launched many highly praised Meizu mobile phones with great personality and recognition. In today’s AI sweeping the world, Meizu has keenly smelled the AI trend and fully invested in the AI field, hoping to find its new position in the new round of technological revolution.

Figure 2

At the press conference, Meizu released its first AI end point – Meizu 21PRO, taking the first step of Meizu All in AI.

As a newly built tomorrow’s device for the AI era, Meizu 21PRO not only achieves a qualitative leap in performance, but also makes a big fuss about AI. Meizu 21PRO has rich new AI functions such as AI smart keys, AI auxiliary input, AI gallery and AI voice, bringing users more convenient and intelligent service experience, which is a true open AI end point. In the future, Flyme system will also introduce more AI concepts, such as AI portable secretary, task robot, AI memory housekeeper, etc., to break through the traditional model and bring a new technology experience.

In an interview with the China Economic Times reporter, Shen Ziyu said that changing the human-machine interaction experience is the core advantage of AI mobile phones. As a connection point for users, smartphones make people feel that APP is a better way by swiping or multi-touch, laying the core foundation for the rapid development of smartphones for more than a decade. AI mobile phones are users who need to communicate with AI, rather than asking users to go to APP. Tell the AI Agent if you have any questions, and the AI Agent pushes according to the user’s usage habits. This is the core human-interaction machine experience. Therefore, the human-interaction machine experience determines the survival and value of the AI end point.

"In the AI era, Meizu must seize the opportunity to elevate the human-machine interaction experience to a higher level." Shen Ziyu said that AI mobile phones need to change the hardware form and human-machine interaction experience, and at the same time reshape the entire supply chain, so that major mobile phone manufacturers can achieve differentiated development.

Figure 3

Of course, Meizu announced the end of the traditional smartphone business and the opening of the AI end point market, which is bound to have a greater breakthrough. Meizu 21PRO, as Meizu’s first flagship mobile phone with open API capability, is open to all large model platforms, provides developers with system permissions, API documents, and opens the AI computing power of the processor, allowing developers to have full freedom to realize more innovative functions and application services.

Shen Ziyu told the China Economic Times reporter that the reason why all big model platforms are open is because Meizu cannot cover all aspects. Meizu has control over the hardware, but the content of AI big model training is for users to use hardware related habits and interactions. For example, Meituan, Alibaba, etc. have a large number of user habits and data, and Meizu cannot cover these areas, so FlymeOS must be developed.

To make subversive AI equipment is a big challenge for Meizu. Shen Ziyu believes that at present, Meizu needs to solve the problem of lack of talent and technical structure adjustment. In the future, it is necessary to expand the AI team and adjust the existing talent structure.Transform from an experience leader in the smartphone era to an experience leader in the AI era.

At the press conference, Meizu announced the details of the All in AI strategic plan, including building AI Device products, refactoring the Flyme system and building an AI ecosystem. Among them, Meizu will focus on building an AI ecosystem and fully open Meizu AI Device hardware to many international top model teams, including OpenAI, to jointly promote the innovation and development of AI technology.

"In the AI era, Meizu will reconstruct the product form of hardware, based on a new interaction pattern, reconstruct the interaction logic of software, interact in a more intuitive way, and reconstruct the ecological layout based on AI," Shen Ziyu said.

Ideal L9 won the five-star intelligent star rating of IVISTA China Smart Car Index.

  On April 27th, China Automotive Engineering Research Institute Co., Ltd. (hereinafter referred to as "China Automobile Research Institute") announced the evaluation results of the first batch of vehicles of IVISTA China Smart Car Index in 2023. Ideal L9 got four "G" (excellent) evaluations and five-star intelligent star rating in the four items of intelligent driving, intelligent safety, intelligent parking and intelligent interaction. Among them, in the intelligent safety test, Ideal L9 has the highest score among the vehicles that have been tested by China Smart Car Index, and it is also the first vehicle to get G+ for navigation-assisted driving evaluation on the basis of four G evaluations. The ideal L9 has also become the vehicle with the highest performance in IVISTA China Smart Car Index.

Image default title _fororder_WechatIMG15769

  Intelligent driving: comes standard with powerful perceptual hardware and software, and insists on full-stack self-research

  Ideal L9 adopts the intelligent driving system of ideal AD Max, and comes standard with powerful sensing system, 6 8-megapixel cameras, 4 2-megapixel panoramic cameras and 1 2-megapixel rear-view camera, realizing 360-degree omni-directional and the farthest forward-looking sensing distance of 550 meters. A forward millimeter-wave radar, 12 sixth-generation ultrasonic sensors and a 128-line laser radar enhance the perception redundancy and adaptability to complex environments such as weak and dim light, which can more effectively identify risks, make avoidance reminders and avoidance in advance, and improve driving safety.

  The dual Orion-X computing platform of the ideal AD Max intelligent driving system has finally reached 508TOPS, which can effectively process the fusion signals of high-definition camera, laser radar, millimeter-wave radar and ultrasonic sensor in real time, thus making the vehicle’s perception of the road become farther, wider, clearer and more accurate, helping drivers to identify risks more effectively and continuously improving driving safety.

  In addition, the ideal AD Max adopts LI’s self-developed sensing and control algorithm, and aims at the accident scenes with high frequency of users, such as road construction with temporary roadblocks; The congestion scene of close-range vehicles and the scene of accidents or faulty vehicles parked in the middle of the road are comprehensively optimized. Maximize the driving safety of vehicles. LI is confident that the perception and decision-making ability of the ideal L9 intelligent driving system can help drivers to identify, brake and avoid earlier, so as to minimize accidents.

  With powerful sensing hardware, in terms of software functions, the ideal L9 comes standard with NOA navigation assisted driving, AEB, LKA and other assisted driving functions. At the same time, the OTA version 4.4, which has just been pushed recently, has also realized the LKA Plus function pioneered by LI and the sentry mode with the highest user voice.

Image default title _fororder_WechatIMG15770

  City NOA: During the year, 100 cities can realize the NOA navigation-assisted driving function and use it free of charge.

  At the Shanghai Auto Show on April 18th, LI officially released the Ideal Intelligent Driving 3.0 system. The Ideal AD Max 3.0 is based on the in-depth self-developed algorithm and massive automatic driving data. LI will completely get rid of the dependence on high-precision maps and can perceive, make decisions and plan in real time like a human driver, so as to realize autonomous traffic in complex urban scenes and bring users a safe and convenient intelligent driving system.

  Based on the ideal AD Max 3.0, the NOA navigation-assisted driving function in cities will be pushed to internal users from the second quarter of this year. By the end of 2023, we will push more than 100 domestic cities and use a set of technologies to completely open up cities and highways. The ability trained based on the large model will also be released to users who adopt the ideal AD Pro hardware model. At the same time, AD Max 3.0 will also be perfectly integrated with the ideal self-operated super charging station.

  LI adheres to the standard of intelligent assisted driving system, and the software and services of ideal AD Max 3.0 urban navigation assisted driving system are free for life. The hardware, software and service value given to the model will also be fully reflected in the second-hand car transaction, which is a real asset.

  Intelligent cockpit: the first multi-dimensional space interaction makes the whole family feel happy.

  Ideal L9 adopts a new dual-screen combination of HUD+ and safe driving interactive screen. Important driving information is projected on the front windshield through the HUD, and the line of sight does not need to leave the road, making driving safer. The interactive screen of safe driving can directly reach the common functions of drivers with one button, such as HUD adjustment and energy mode adjustment, which greatly improves the convenience.

  The ideal L9 car screen is currently three car-grade OLED screens with 3K high-definition resolution and extreme color reproduction, which is the clearest and most delicate OLED display screen currently used in cars. All three screens adopt low blue light display technology, which can effectively protect children’s eyesight, and have obtained professional low blue light certification for large-screen vehicles in China, Rhein.

  The ideal intelligent cockpit of L9 is based on five-screen linkage and voice interaction of the whole vehicle. The design of the screen takes into account the passengers in each seat, and at the same time, there are six digital silicon wheat in the vehicle, and a brand-new spatial positioning algorithm developed by the whole stack is adopted to realize the independent recognition of six-tone regions and achieve the best voice interaction experience.

  In addition, the ideal L9 will also provide a 21-speaker Hi-Fi hi-fi sound system with a maximum power amplifier of 2160W. The speaker is made of top-grade materials, which makes the sound more reproducible, more complete in details and more powerful in low frequency. 7.3.4 The sound layout is matched with Dolby Atmos panoramic sound to create the same immersive surround sound effect as top cinemas, so that every position in the car can have the best sound field experience. Moreover, the two seats in the second row will provide a 4D vibration effect, which will bring an unprecedented 4D viewing and game experience with the complete sound system and dynamic atmosphere lights. The ideal intelligent cockpit of L9 is a smart space for the whole family, so that every family member can feel happiness.

  In addition to having super hardware, LI continues to iterate software through OTA to enhance the experience and increase rich applications. The task master who has been online has been loved by many users, and the soon-to-be-launched tuning master will open more adjustable parameters at the bottom for music lovers, and can share his edited sound effects by sharing codes.

  In the future, LI will continue to provide users with a safer, more convenient and more comfortable car experience through independent research and development. (Photo courtesy of LI)

Andy Lau’s "Crowd" exposes a special short film, and the heart-to-heart interpretation is well received


1905 movie network news Produced and directed by the director, Andy Lau, and starring in the absurd comedy movie is currently in hot release. On the first day of the film’s release, it won many audience praise and high scores on various platforms. It also rose in the ratings of Zhihu and Hupu double platforms.Whether it is the warm emotional core, the humorous plot or the wonderful interpretation of the powerful actors in the film, the audience is full of praise, and it is called "the film that cannot be missed during the Spring Festival of the Year of the Ox".


"Life is changed, life is changed." Recently, the film released a special short film "Flip Over", which combined with the New Year’s atmosphere to send everyone a witty and humorous "poisonous chicken soup" style blessing, encouraging every unknown generation to turn over the Year of the Ox, change their way of life, and turn the world around.


The rating is eye-catching! The praise is rave! 

"There is also warmth in laughter, and the viewing process is like a spiritual spa"


Cat’s Eye rating is 9.1, Taojiao’s rating is 9.0, Zhihu’s rating is 9.2, Douban’s rating is 7.6, and Weibo’s big V recommendation rating is 90%. The movie "Crowd" was released one day, and it has already received praise and recognition from many audiences, and they have expressed their viewing feelings one after another. This is a movie related to you and me. Everyone can see themselves in the movie and experience the emotions that hit the bottom of their hearts. Someone commented "This is about the loss and awakening of life. After laughing, you can feel the warmth of the movie."


More netizens admitted that "the localized interpretation makes people feel more cordial, and the warm emotion touches people’s hearts." More movie fans said that "it is like the soul has experienced a spa and experienced a rare movie viewing experience." Everyone felt healing from the screen and harvested warmth from the performance. Audiences also expressed their love for the movie on various platforms with adjectives such as "must see during the Spring Festival", "worth second brushing", "no urine points throughout the process" and "advanced performance details".


Created by director Rao Xiaozhi, the film "Crowd" is a Spring Festival hit. It tells the story of the top killer Zhou Quan (Andy Lau) and the lonely group actor Chen Xiaomeng (Xiao Yang) switching identities in an accident. The killer re-examines love and life in the process of falling to the bottom; the group reinvents the story of life in the process of impersonating the killer.


In addition to the emotional core of "warm heart", the unique presentation of the film also refreshes the audience. Many audiences expressed their deep impression of the stage elements in the film. The viewing process is like "play within a play", "advanced classical music makes people intoxicated", and the film’s original production and ingenuity have captured the hearts of many audiences. In the Spring Festival of the Year of the Ox, "Crowd", which is like a warm current of joy, is worthy of being included in your viewing list!


Good luck! Bad luck!

"Watch’Crowd Surge ‘return to the furnace during the Spring Festival and remake it, change the way you live"


In the "Turning Over" special short film released by "Crowd", the demonic style brings the audience the first bowl of "chicken soup" of the new year – the passage of time and the turning of bad luck. Even if you live in a messy rental house, Zhou Quan can arrange the room in an orderly manner and find your own spring; in the moment of loneliness and disappointment, you can’t give up yourself like Chen Xiaomeng, there will always be a beam of light to illuminate your progress.

Achievement is just an ordinary migrant worker, but also live an active life. I believe that the god of fate will favor you who are diligent; what should I do if my wallet becomes empty and my pocket bottoms out? Of course, I can’t be discouraged, it is also possible to get rich overnight. Facing the situation of life and adjusting my mentality is the way to turn the page. The ridicule caused by the exchange of life between the two in the film is ironic, and the story of boiling blood is full of excitement, which is not to be missed.


Also released alongside the special short film is a double poster of Andy Lau’s "acting" version. In the movie "Crowd", the top "killer" Zhou Quan (Andy Lau, played) and the down-and-out group actor Chen Xiaomeng (Xiao Yang, played) start a journey of exchanging lives. The poster follows their identity transformation, presenting the plot direction of "drama is like life, all rely on acting".


The film’s star, Zhou Quan (played by Andy Lau), is dressed in a tuxedo of street performance. It is very curious whether this is his living capital that took root in the bottom after losing his memory, or his diverse experiences of a decent life. It is also worth pondering whether the stack of documents raised in his hand is the real proof of his rich life or the tool of his crime in the rivers and lakes.

The other star of the film, Chen Xiaomeng (played by Xiao Yang), is clutching the objects related to his own destiny, holding a shiny pistol in his left hand and a rough sling in his right hand. How will the pistol and the sling affect his life? How can a frustrated life turn things around? How does a dashing life fall from the sky? And whether the flying keys in the poster are inextricably linked to their journey of changing identities.


On the road to playing others, the two leading actors have experienced some interesting plot episodes and experienced some heart-piercing moments. I believe that walking into the cinema will provide the answer.


The annual spring breeze blows from the east, and the garden is full of spring

"Carry forward the entrepreneurial spirit and recast the glory of Dongfeng." Chairperson Jiang Zemin’s inscription for Dongfeng people inspired all the cadres and workers of Dongfeng Truck Company to work together and work hard, and achieved the most brilliant results in history. In 2002, the company produced and sold 158,000 cars, achieved sales revenue of 20 billion yuan, and created profits of 1.50 billion yuan. Both operating quality and profitability reached the highest level in Dongfeng’s history. In 2003, the company targeted to sell 160,000 cars, and medium-sized car sales continued to maintain the first market share. Sales revenue was 22 billion yuan, and profits were 1.60 billion yuan. Dongfeng commercial vehicles have entered the second golden age of rapid development in history. The restructuring plan of the strong alliance between Dongfeng and Nissan will surely inject strong impetus into the development of Dongfeng commercial vehicles.

Deepening reform, pioneering and innovation

The predecessor of Dongfeng Truck Company was the main part of Dongfeng Motor Company’s production of commercial vehicles. Since its establishment in 1966, it has made great contributions to the country, especially in the 1980s to the mid-1990s after the reform and opening up. With a series of advanced reform practices, it has become a leading enterprise in the automotive industry in our country. However, in the mid-to-late 1990s, due to the constraints of the system and mechanism, the development of the enterprise fell into a trough, and the cumulative loss exceeded 500 million yuan in 1998. At the most difficult time for the company, the Party Central Committee was very concerned about the revitalization and development of Dongfeng. In late May 1999, Comrade Jiang Zemin, General Secretary of the CPC Central Committee, visited Dongfeng Company and pointed out the direction for the future development of Dongfeng Company. At that time, Miao Wei, the new general manager of Dongfeng Company, issued a "military order": to turn Dongfeng Company into a profit within three years and contribute to the reform and development of state-owned enterprises.

So Dongfeng Company underwent a "major surgery" – the main body of the company was adjusted into three levels. The first level was the group company of the decision-making body, which was mainly responsible for strategic planning, asset management, production and operation, and macro-control. The second level was the production and operation entity that bears specific profit or cost responsibilities. According to the business process and region, Dongfeng Company reorganized more than 30 professional factories, more than 10 joint ventures and holding subsidiaries under its original subordinates into several major plates such as the truck company, the parts division, Dongfeng Motor Co., Ltd., Shenlong Automobile Company, and the southern business division. The third level is the basic unit of production and operation that also bears specific profit or cost responsibilities, mainly including the professional production plants directly under the original headquarters. The truck company came into being.

The newly established truck company is under great pressure, with many difficulties, people’s minds change, and everything needs to be prosperous. So, what makes all truck people face difficulties and challenges, so that the company suddenly comes like an "east wind" overnight, thousands of trees and pear blossoms, and thus enters the track of rapid development?

This is a set of very convincing data in the reform process of Dongfeng Truck Company: in 1999, it turned losses into profits of 360 million yuan; in 2000, it made a profit of 250 million yuan; in 2001, it made a profit of 900 million yuan; in 2002, it made a profit of 1.50 billion yuan. This is the company since its establishment, adhering to the policy of "market-oriented, marketing as a breakthrough, service as the center, and taking the road of quality and efficiency". It has based itself on the market with high-quality products, adapted to the market with flexible marketing, accelerated product development, optimized production and sales structure, and increased the proportion of "double high" production and sales with high-tech content and high added value represented by heavy-duty vehicles and special vehicles. All employees have worked hard and made great achievements. Data show that the company’s various businesses have created the highest level in history, and various commercial vehicles are in short supply across the board. Compared with the same industry in the country, Dongfeng Truck Company has the highest output, the highest sales volume and the best operating performance.

These outstanding achievements are mainly due to the company’s deepening of reform and the establishment of a manufacturing, marketing and management system in line with the market. It can capture market opportunities first, make accurate decisions, attack quickly and win successfully. In the words of Yang Shaojie, general manager of the truck company: "Our truck company thoroughly understands the practical significance of the adjustment of our country’s road transportation structure, and keenly captures the business opportunities emerging in the adjustment of the transportation structure, so that the company can do a good job of serving transportation enterprises and individuals, and usher in the peak of its own development."

Optimize the mechanism and strengthen management

At the beginning of the establishment of the truck company, the new leadership team took office immediately. Reintegrate the internal institutions, get rid of the chronic diseases that hinder the development of the enterprise, take decisive measures, lead the reform to a deeper level, and thoroughly carry out a "big change".

The company first started by rationalizing the relationship, changing the system, optimizing the mechanism, and strengthening management. It successively established a financial management committee, a product working committee, and a preparation committee, and reorganized a heavy-duty vehicle factory, a special-purpose vehicle company, a telecommunications company, and Dongfeng Bus Chassis Co., Ltd. The original automobile transportation department suffered losses for many years. Through reform, it replanned its business direction and changed its name to a heavy-duty vehicle factory. It became the main position for the R & D and production of heavy-duty vehicles, off-road vehicles, and overseas vehicle assembly, special vehicles, and special chassis of Dongfeng Truck Company. After the reform, the auxiliary functional area of business was transformed into a professional factory directly facing the market. The fourth multi-variety and flexible assembly line of Dongfeng Company was built, and the capacity was increased by more than 20 times. It took only more than a year to turn losses into profits. The reform turned a loss-making enterprise into a "special force" with large profits and the company’s new product development and market rapid response.

The system is the carrier, and the mechanism is the soul. The truck company has achieved tasks in place, responsibilities in place, and management assessment in place by implementing measures such as cadre system reform and post evaluation work. The company has also made breakthroughs in the reform of salary distribution, employee management, and cadre management. The average salary of employees has increased by 25%. The company continues to adhere to the principle of "three rigidities" centered on financial management and budget management, give full play to the enthusiasm and creativity of all units, and encourage them to base themselves on the market, operate flexibly, and seek greater efficiency growth points. Now the company’s more than 30 units have indicators, and everyone is under pressure.

Market-oriented reform, all the market has the final say. Units that do not meet the profit targets set by the company will not receive full wages, and units and individuals who exceed the profit targets will be rewarded. The reform forced all units to go to the market one after another, face the user directly, and everyone picks up the heavy burden, and everyone has indicators. The new management system clarified responsibilities and rights, transforming Dongfeng Truck Company from a slow-to-respond "aircraft carrier" to a flexible and combat-effective "joint fleet".

Product development to win quickly

The market is changing rapidly, business opportunities are fleeting, and products are the top priority among all factors. Today’s market competition is no longer the concept of "big fish eat small fish", but "fast fish eat slow fish". If you can’t establish a fast-changing production, development and marketing system, it is difficult for enterprises to win in the fierce market competition. In order to become a fast-changing "fast fish", the truck company has changed the previous "serial" to "parallel" management mode from market forecast and information feedback to R & D trial production and production organization, and vigorously promoted "synchronous engineering", so that information feedback, process design, production organization, planning finance, quality inspection and other functional areas of business form a joint force, harmonious resonance, shorten the new product development cycle and production organization time, optimize the management system, and improve work efficiency. The company has strengthened macro-control and micromanagement, established a flexible production system that adapts to market changes, established a perfect production and sales regular meeting balance system, changed the passive adjustment of the work plan to the predictive active adjustment of the early decision-making, and flexible manufacturing system has formed a benign value chain for the company’s decision-making, research and development, production, sales and service.

In terms of new product development, vigorously adjust the product structure and increase the intensity of new product development. This made Dongfeng commercial vehicles quickly attack the city and seize the ground, not only regained a large number of lost ground, but also occupied some new markets. For the flat-head gasoline vehicles that are not well sold in the market, resolutely stop production or reduce production. For products with large market demand, not only should we increase production, but also improve and innovate in configuration and technology to make them more mature and better meet the needs of the market and users. The company focuses on "Tianlong" products and forms a series of products from 240 horsepower, 270 horsepower to 300 horsepower to improve the core competitiveness of Dongfeng commercial vehicles. Adhere to the guiding ideology of cultivating core competitiveness with core products, and use the global commercial vehicle technology platform to comprehensively improve the technical content of Dongfeng products. This year, more than 30 models in 16 series of heavy, medium, light and military models have been developed, and new product sales have reached more than 90%. The success rate of new products on the market is 100%. New products are launched every month, and there are market hotspots in Zhou and Zhou. Dongfeng’s new generation of heavy-duty flat-head semi-trailer tractors represented by "Dongfeng Tianlong", "Dongfeng *******" EQ5075 series cars meet the high-end medium-sized van of Europe III emission regulations, "Dongfeng Iron Armor" EQ2050 series cars meet the tactical indicators of the third generation of light off-road vehicles in the army. New vehicles such as high-mobility light off-road vehicles, "Dongfeng Hercules" EQ3260G series engineering vehicles, and "Dongfeng Urban Wind Shadow" EQ6111RC series ultra-low-floor buses have beautiful appearance, luxurious interior, first-class configuration, high technical content, and set comfort Safety, environmental protection, with a world-class technical level, fully reflects the comprehensive strength of Dongfeng Motor Company’s research, development and manufacturing. The continuous launch of new products has brought fresh blood to the Dongfeng Motor family.

Base on the market and adapt quickly

Sun Tzu’s Art of War says "know yourself and know your enemy, and win a hundred battles". Only by understanding the market can you defeat your opponents. Yang Shaojie, general manager of the company, and Zhou Qiang, secretary of the Party Committee, often lead scientific research, production, and marketing personnel to conduct market surveys all over the country. They keenly found that, on the one hand, our country’s entry into the WTO will inevitably have an impact on the truck market, and the personalized needs of customers have also put forward higher requirements for production enterprises. On the other hand, the country has implemented a proactive fiscal policy, and the development of the western region has been in full swing, which will provide development opportunities for truck companies to expand their broad market space.

"Can Dongfeng trucks meet the ever-changing needs of users? How many new markets has Dongfeng trucks opened up? Which models of Dongfeng trucks are the most popular? What is the marketing and service network of Dongfeng trucks? How can Dongfeng trucks let users buy with confidence and use them with peace of mind? How can Dongfeng truck company go to the international market?" All of this is always haunting the hearts of the company’s management and ordinary employees.

For example, the same truck, the northwest market of China, needs models with good stability and large load capacity; the southeast coastal market needs models that are convenient, flexible and adaptable, indicating that the variant demand of China’s truck market is accelerating. The same truck, Henan needs a flat-head car, Hebei needs a long-head car, Shanxi needs a flat-head and a long-head, indicating that the Chinese truck market is further segmented. The same truck, in the past, users’ eyes were fixed on the multi-pull fast-running models, but now they not only need to pull more and run faster models, but also drive and ride comfortably, which shows that the demand level of China’s truck market is improving. As the same truck, some areas need to be used for coal pulling, some areas need to be used for long-distance transportation, some areas need to be used for engineering construction, and some areas need to be used for port transportation, which shows that the multi-demand trend of China’s truck market is obvious. In response to the variant needs of the market, the company has fought a war of differentiation, implementing differentiation in product design, production, marketing and service, further segmenting the market, and formulating different marketing strategies according to different regions and different consumption levels.

Change static marketing to dynamic marketing, change "business" to "business", everything from the user’s perspective, to a single sales behavior that only promotes products, to an integrated production, supply and marketing behavior that understands customer needs and serves customer needs. A Dongfeng truck sales company in the west organized personnel to promote products to key western development projects such as the Qinghai-Tibet Railway and Chaer Salt Lake, and drove cars to the construction site, where production and sales met directly. More than 100 Dongfeng trucks were quickly sold to key construction sites.

Implement "a la carte" marketing, tailor-made cars for customers, as long as customers need, the company will satisfy them immediately. "Customer orders, I will fry." In just over 20 days, more than 5,000 colorful and unique trucks were delivered to users.

There is a demand in the market, and the company must act immediately. For the special needs of the domestic truck market, such as the construction of highway concrete mixer trucks and special fire trucks, the company has not been involved in the past, but has now been listed as an urgent project for research and development, and has launched technical research. In order to adapt to the transformation of the truck market from low consumption to low and high consumption, the company has set up a project to develop high-tech, high-value-added trucks with excellent performance configuration, stable and comfortable operation.

People-oriented is very popular

In the company’s reform and development, the truck company places people first, perfects the system, optimizes the mechanism, closely integrates ideological and political work with production and operation, fully mobilizes the enthusiasm of employees, and gives full play to the enthusiasm of employees to participate in production and management. The majority of cadres and employees participate in the whole process of production and operation of the enterprise with a sense of ownership, and at the same time enjoy the fruitful results of the company’s reform and development and production and operation.

The company has reformed a new salary distribution system, and the new basic salary system is closer to the market. The company has fully established a mechanism of "enterprise distribution depends on efficiency, and employees’ income depends on contribution". According to job responsibilities, technical requirements, labor intensity, work efficiency, work performance, economic benefits and other indicators, the income level is determined, and the grades are boldly opened. There is no cap, so that those who can do more and do more can get more and earn more, so that those who do not work and do less can not "mix" days. In addition, completely break the original boundaries between the identity of workers and cadres. All on-the-job personnel are employees of the company, and they are divided into managers, technicians, production personnel, and service personnel according to the nature of their positions. No matter the cadres and workers, they must compete for jobs; those who cannot compete for jobs will be sent to the company’s re-employment service center for training. In the enterprise, a competition mechanism of "the capable go up and the mediocre go down" has been formed.

The reform will inevitably touch the interests of some people. Within the company, the implementation of a clear reward and punishment assessment system, the implementation of heavy rewards for individuals and units who complete tasks well, and the deduction of funds, warnings, exemptions or demotions for those who fail to complete tasks make every unit leader and employee try their best to do a good job in the enterprise. In the technical department of the company’s frame factory and forging plant, the minister’s income is not as good as that of the vice minister, the vice minister is not as good as the technical staff, and the technical staff is not as good as some front-line technical workers, which is no longer news. This was impossible in the past. In the engine factory, skilled workers with excellent work can enjoy the same monthly bonus of 550 yuan as technicians, which has long been rumored to be a good idea. In addition, the company also set aside 5 million yuan to reward personnel with special contributions, which greatly mobilized the enthusiasm of employees. At present, the floating part of the company’s employee income has accounted for 70%, and the income difference between employees can reach 5 to 6 times.

The reform has led to the rapid development of the company, which has brought rich profits to the employees, as well as enthusiasm for work and dedication to the factory. The company is serious about financial discipline and has increased its efforts to reduce costs. The procurement and coordination department takes centralized procurement and the assembly responsibility system as the main line, comparing quality and price procurement, and adopting a healthy competition mechanism. In order to save energy and reduce consumption, some branch and workshop workers changed their working habits during the day and chose to work at night with favorable electricity prices; in order to control costs, workers have gradually developed many good professional habits, such as "changing labor insurance supplies according to the piece", "picking up leftovers anytime and anywhere", etc. In order to reduce expenses, more and more workers have begun to pay attention to the operation process of the purchase and sales link, actively exercise their right to know and supervise, and the company has formed a good atmosphere in which everyone has to calculate an account, everyone reduces costs, and refuses to waste. According to incomplete statistics, in recent years, the company has created hundreds of millions of dollars in economic benefits in terms of cost savings alone.

With the strategic goal of "building a learning type and building the first brand of commercial vehicles in China", Dongfeng Truck Company has greatly promoted the learning style throughout the company, formed an atmosphere of learning for all employees, and improved the quality of employees. Enable enterprise employees to update their concepts, change roles, and think from a different perspective, and truly regard users as "gods" and "parents of food and clothing". Firmly establish the concept of "market first, user first, and service first". Focus on the development of third-generation commercial vehicles. From the development trend of commercial vehicles, products will further develop in the direction of large tonnage, high horsepower, high reliability, safety, and environmental protection. Electronic technology, information technology, satellite remote sensing technology, humanized design, and a large number of applications of new materials and new processes have made commercial vehicles develop with each passing day. With their own wisdom and hard work, Dongfeng people have finally developed a leading domestic, international and advanced Dongfeng series of commercial vehicles.

After joining the WTO, in the face of crises and challenges, the leadership team led by General Manager Yang Shaojie, Party Secretary Zhou Qiang, and Deputy General Manager Hu Jianguo is leading all the company’s employees to integrate into the tide of the world’s automobile industry with a new concept and positive attitude. They will learn from others’ strengths and embrace them, speed up the introduction of foreign advanced technology and management experience in various ways, and narrow the distance with the world’s trucks in as short a time as possible, so that the east wind blows China and goes to the world.

With the advanced technology, superior configuration and superior performance of Dongfeng’s third-generation commercial vehicle – "Dongfeng Tianlong" tractor – officially put into trial mass production on the assembly line, Dongfeng Truck Company has entered a period of rapid development through science and technology, scientific management and lean management. This marks that Dongfeng Truck Company has the ability to combine its own characteristics, introduce, absorb and digest international advanced technologies, and independently research, develop, produce and sell high-end and advanced heavy trucks that meet the characteristics of Chinese roads. This also shows that after three years of reform and development, Dongfeng Truck Company has entered a new fast lane of development.

 

Comprehensive development acceleration, Xiang’an District signed 33 projects and reached a total investment of 51.80 billion yuan

The rapidly developing Xiang’an is thriving, attracting many entrepreneurs and investors. Photo by reporter Huang Rong

Municipal facilities are improving day by day. Photo by reporter Wang Huoyan

A number of large projects and good projects have been signed, and they are about to land in Xiang’an, injecting new momentum into the economic and social development of the region. Lin Muyang, photo

In TPV’s production workshop, staff are debugging equipment. Lin Muyang, photo

The construction and development of major new cities in Xiang’an is in full swing. The picture shows the construction site of the new sports center. Photo by reporter Wang Huoyan

Yesterday afternoon, the 22nd China International Investment and Trade Fair Xiang’an District Signing Conference was grandly held, this fair Xiang’an District signed 33 projects on site, reaching a total investment of 51.80 billion yuan.

The projects signed this time cover electronic equipment manufacturing, new energy, new materials, finance, retail, construction, digital economy application services, food manufacturing and processing, marine equipment, biomedicine and other industries. With the addition of these large and good projects, the industrial development of Xiang’an will be fully supplemented, the industrial strength will be further strengthened, the structure will be further optimized, and new impetus will be injected into the economic and social development of the region, which will strongly promote the construction of the "Five Xiang’an".

To seize the beach in Xiang’an is to seize the opportunity, and to invest in Xiang’an is to invest in the future. In the 19 years since the establishment of the district, Xiang’an District has become the main battlefield and main battlefield of Xiamen’s "cross-island development". It has also become the most dynamic and promising investment hotspot. Just last week, at the 2nd China Urban High-Quality Development and International Cooperation Conference, Xiang’an District was named "Top 10 Urban Areas for High-Quality Development in 2022".

The signing of the new project is a new starting point for Xiang’an’s development journey. Xiang’an looks forward to working with all entrepreneurs and friends to seize the commanding heights and win great opportunities in promoting all-round high-quality development, ride the wind and waves together, and make great strides towards the strategic positioning of high-quality benchmark, high-value model, modern frontier, and international hub.

New project landing Boost the "acceleration" of new city construction

Among the projects signed this time, there are two heavyweight projects located in the Aviation New Town. The Xiamen Airlines Industrial Airport Industrial Park project will be based on the aviation maintenance industry, integrating finance, enterprise acceleration, investment promotion, and R & D to build a fourth-generation industrial park with aviation maintenance and manufacturing bases and aviation innovation industry service bases as the core; the Taikoo Xiang’an New Airport Maintenance Base project in the new city, the total investment of the project is 2 billion yuan, and the total construction area is expected to be about 277,000 square meters.

At the same time, there are also three major projects signed and landed in the eastern sports exhibition new city area. Among them, Tianma Technology, a national key leading enterprise in agricultural industrialization and a national technology innovation demonstration enterprise, plans to establish a subsidiary, and use it as the main investment body to invest in the construction and operation headquarters in the eastern sports exhibition area; Luyan Pharmaceutical, the largest pharmaceutical distribution enterprise in the province, and Blue Star Group, a pioneer in the local mask industry, are preparing to invest in the construction of office headquarters in the area; and Middle East Infrastructure Technology Group Co., Ltd. plans to register and establish a wholly-owned subsidiary to build a new infrastructure project management, electric power, design, municipal road engineering construction, decorative curtain wall and other indoor and outdoor design and construction, intelligent housing construction, fire protection, landscaping and other engineering services.

Within the jurisdiction of Xiang’an, new cities such as the southern new city of Xiang’an, the eastern sports exhibition new city, the aviation new city, and the Tongxiang high-tech city have accelerated their rise, building a new "skeleton" for the future urban development. The signing of these new projects will help the construction of the new city run out of "acceleration" again in the future.

Focusing on key industrial chain groups, precise and strong chains complement and extend the chain

Xiang’an, which is an industrial zone and a strong area, has now become an important advanced manufacturing base in the city. There are multiple industrial parks in the jurisdiction, such as Torch (Xiang’an) Industrial Zone, Tongxiang High-tech City (Xiang’an Area), Xiang’an Industrial Concentration Zone (Xiangbei, Yinlu, Shitou and other industrial zones), and Digital Economy Industrial Park, which have formed four key industrial chain groups such as flat panel display, semiconductor and integrated circuits, machinery and equipment, new materials and new energy – of which flat panel display, semiconductor and integrated circuits account for "half of the country" in the city. The reporter noticed that many of the projects signed this time have carried out precise "strong chain replenishment and chain extension" around key industrial chain groups.

National high-tech enterprise Huilian Electronics will set up a new wholly-owned subsidiary in Xiang’an, with a new annual output of 1,000 tons of cemented carbide bar production line, an annual output of 10 million numerical control blade production line, an annual output of 100 million PCB tool production line, bar blade tool general and special equipment production line, various coating centers and tool cleaning lines, as well as administrative headquarters and scientific research experimental testing rooms; National Technologically Advanced Small and Medium-sized Enterprises Shenzhen Alixin is preparing to land on the optical products project, engaged in video product accessories and automotive interior parts manufacturing, for the whole region flat panel display and new energy industry chain strong chain; Huagong Chaomo (Xiamen) Technology Co., Ltd. plans to build a chip packaging base, Xiamen Xiamen Xiamen Xiamen Technology The company plans to establish a production base for audio-visual display products.

From Hangzhou, Xieneng Technology Company is a national high-tech enterprise specializing in the research and development, production and operation of new energy battery management technology. The company will establish a battery cascade utilization recycling and crushing project in Xiang’an to support the coordinated development of new energy industrial clusters. Xinjiang Goldwind Technology Company is preparing to establish a project company in Xiang’an, mainly engaged in the introduction, service and training of new energy talents, injecting endless vitality into the development of new energy in the whole region and even the city.

In terms of new materials, MIIT specializes in special new "little giants", and the national and Zhongguancun high-tech enterprises Yunji Technology plan to establish the southeast headquarters of OLED luminescent materials in Xiang’an, integrating the research and development and production of new OLED materials.

The fund leverages social capital and empowers development

In the first half of this year, Xiang’an District Fund investment report card shows: investment in CICC, China Resources and other 8 industrial sub-funds, with 600 million yuan district-level financial funds to pry 14.50 billion yuan of social capital, funds prying rate of 25 times, the multiplier effect is significant; 22 projects (including independent investment), has reached 900 million yuan.

In recent years, Xiang’an District has unswervingly played the role of the platform of the District’s guidance fund "to drive investment promotion through funds", and simultaneously explored the investment promotion model of direct investment by funds – in this context, the financial-related projects in the contracted projects have a more obvious role in driving the development of Xiang’an District.

In the big data digital economy development fund project, big data fund of funds belongs to the provincial state investment assets, as the first provincial industrial investment fund in Xiamen, will set up a digital economy development fund in Xiang’an District, including but not limited to fund of funds 1 (scale 2 billion yuan), several sub-funds, etc. The total size of the parent and sub-fund cluster is expected to exceed 12 billion yuan.

In the Far East Horizon strategic cooperation project, The Far East Horizon Co., Ltd., a holding subsidiary of the central enterprise Sinochem Group, will cooperate with Xiang’an District and Xiamen Torch Group on financial leasing projects and other businesses to provide funding and financing plan support for Torch Tongxiang High-tech Zone, which is conducive to leveraging the late project of the park.

New industries continue to develop All-round economic and social development

At present, Xiang’an is making great efforts to develop a new generation of information technology, biomedicine and health, marine economy and other emerging industries, and actively integrates into the construction of Xiamen Science City, Xiamen National Independent Innovation Demonstration Zone, BRICS Innovation Base and Southwest Fujian Coordinated Development Zone – a closer look at the many projects signed this time shows that Xiang’an is actively expanding and entering more and more tracks, so that economic and social development can be extended to more fields.

On the track of digital economy and application services, Unigroup plans to establish a Fujian smart business regional headquarters in Xiang’an District, focusing on digital city, industrial cloud, industrial Internet, industrial brain, smart education, smart park, government and enterprise digital transformation and other sections; Tongtu Zhiying will take Xiang’an as the headquarters, establish a cross-factory textile industry alliance, and create a new industry model for sharing textile factory production capacity resources; Kyushu Yuanqi plans to build a Southeast regional business headquarters centered on Xiang’an, mainly to carry out digital content services, corporate image event planning, conference services, exhibition and display services, etc.

The Ministry of Commerce’s supply chain innovation and application demonstration enterprise and China’s top 50 logistics enterprises, Cross-sea Logistics, plans to build a logistics warehouse in Xiang’an to provide logistics supply chain services for large manufacturing enterprises, which will help Xiang’an to further develop the smart logistics supply chain. Focusing on high-end marine equipment, Xinnuo Beidou Aviation Information Technology (Xiamen) Company plans to invest in the construction of a production base to develop and produce high-end marine equipment, Beidou communication and navigation equipment, and high-end equipment for ships’ intelligent cockpits.

In terms of science and technology research and development, Professor Feng Yongjian from Xiamen University plans to set up a project company in Xiang’an, focusing on the development of MEMS sensors, microelectronic MEMS integrated chips, semiconductor sensing materials and other products and market; in terms of biomedical health, Nanjing Joy, the largest disinfection and sterilization service provider in the country, plans to set up a radiation processing base for disinfection products and related health Products Research & Development and production.

In addition, the China Chemical Construction Project, the China Railway Construction Port and Shipping Bureau Construction Project and the Lyster Photovoltaic Project will enable Xiang’an to gain greater assistance in the future development and construction; the Xtep E-commerce Cloud Center Project will build a brand business operations complex integrating retail experience centers, various mid-to-high-end fashion sports halls, global headquarters and business reception centers, which will help to enhance Xiang’an’s retail industry; the Kelly Wei Food Project and the Xinguoyuan Oil Project are the strengthening of the traditional food production and processing industry. (Reporter, Shao Lingfeng, Correspondent, Ye Xiaofei, Lan Yu)

Huawei and Changan join forces to build Bosch in the era of smart cars.

Matters:

Changan Automobile and Huawei signed the Memorandum of Investment Cooperation. Huawei plans to set up a company (hereinafter referred to as the target company) engaged in R&D, design, production, sales and service of automotive intelligent systems and components solutions. Changan and its related parties plan to invest to acquire the equity of the target company (the proportion is not more than 40%) and carry out strategic cooperation.

Peace view:

Huawei’s smart car core technology will operate independently based on the principle of marketization to realize equity diversification.

The business scope of the target company established by Huawei includes intelligent driving solutions for automobiles, intelligent cockpit for automobiles, intelligent digital platform for automobiles, intelligent Che Yun, AR-HUD and intelligent lights, etc. Huawei will inject relevant technologies, assets and personnel dedicated to the business scope of the target company into the target company. The company operates independently based on the principle of marketization, and adopts a market-oriented management system and salary incentive framework.

In principle, the components and solutions within the business scope are provided by the target company for vehicle customers. In principle, Huawei does not engage in businesses that compete with the business scope of the target company. In the future, the target company will gradually open its equity to investors such as existing strategic partner car companies and car companies with strategic value, and become a company with diversified equity. In addition to Changan, Huawei’s existing strategic partner car companies include Cyrus, Chery, Jianghuai and BAIC. From the perspective of business scope, the target company is basically equivalent to the independent operation of Huawei BU Division.

Huawei will operate its loss-making business independently.

Judging from the operating results announced by Huawei in the first half of 2023, the revenue of BU business, as the fifth largest sector, is 1 billion yuan, accounting for about 0.3% of its total revenue, and it is the only sector that Huawei is losing money at present. According to Huawei’s annual report, by the end of 2022, the research and development team of Car BU had reached 7,000 people, with a cumulative investment of 3 billion US dollars. According to the previous plan, Huawei BU will achieve profitability in 2025, but it is difficult to achieve this goal at present. This time, Huawei will operate the smart car business independently and introduce car companies as investors, which will reduce the drag of the smart car business on Huawei’s profitability.

Huawei has not changed its mind, and it is further away from Bosch in the era of smart cars.

Previously, some car companies were in conflict with Huawei’s cooperation model and worried about losing their "soul". This time, Huawei will independently market the smart car business and realize equity diversification, which can alleviate the doubts of car companies to some extent. Huawei’s technological leadership in the field of smart cars is clear, but we don’t think that the completely self-developed intelligent technology by car companies is the best option. Since the second half of 2023, Huawei’s deeply empowered models have been increasing, such as Zhijie M7, Aouita 12, Zhijie S7 (in cooperation with Chery) and Wenjie M9 (in cooperation with Cyrus), and Huawei’s presence in the automobile industry has been increasing. The willingness of other car companies to cooperate with Huawei is stronger than before. We expect that more car companies will dispel the concern of "transferring their souls" in the future and choose to embrace Huawei’s smart car technology.

The target company has great development potential, and its revenue scale will reach 100 billion in the long run.

Relying on Huawei’s leading intelligent solutions, the target company has become an industry leader in automotive intelligent systems and component solutions based in China, facing the world and serving the industry. In the short term, the annual sales volume of supporting models of the target company set up by Huawei is expected to reach about 1 million units.

In the long run, if the passenger car market in China reaches 30 million units, the target company accounts for 25%, and the bicycle supporting price is 20,000 yuan, the corresponding annual operating income will reach 150 billion yuan, and if the net profit rate is 15%-20%, the corresponding net profit will be about 22.5 billion-30 billion yuan. The target company has the potential to grow into a domestic head supplier of smart car software and hardware solutions, and has the business potential of 100 billion yuan revenue scale and 10 billion yuan net profit scale.

Chang ‘an has a good foundation for in-depth cooperation with Huawei, and there is great room for further strong alliance.

Aouita is a high-end brand of Huawei, Contemporary Amperex Technology Co., Limited and Huawei. With the combination of avant-garde styling design and Huawei’s leading intelligent technology, the brand influence has gradually expanded. In addition, Changan Automobile has also announced that its brand will cooperate with Huawei in the field of automobile intelligence, especially in the field of smart driving.

We believe that Changan Automobile has made some mistakes in the investment in smart car technology, and we should pay close attention to the definition of vehicle products, provide flexible smart car solutions for consumers, and rapidly enhance the comprehensive competitiveness of Changan Qiyuan, Deep Blue, Aouita and other brands. In addition, Changan Automobile is the first car company to invest in the target company, and it is expected to enjoy the benefits of the future valuation improvement of the target company to the greatest extent.

The feature of Huawei’s smart car selection is that Huawei is deeply involved in product definition and channel sales, and the target company will serve the entire automobile industry.

Huawei is deeply involved in the product definition and channel marketing of smart car selection, and enjoys relevant benefits. The target company established by Huawei this time will face the whole world and serve the whole automobile industry. We believe that the ultimate success of automobile enterprises depends on the improvement of vehicle production and sales scale and brand premium, so the core competitiveness of automobile enterprises such as product definition, channel efficiency and supply chain stability are indispensable. The comprehensive ability of car companies has a great influence on the effectiveness of future cooperation.

Author of this article:Wang Dean, Wang and Hai, source: Ping An Securities, original title: "Huawei and Changan join forces to create" Bosch "in the era of smart cars"

Wang Dean S1060511010006 

Wang jihai S1060523080

Risk warning and exemption clause
The market is risky and investment needs to be cautious. This paper does not constitute personal investment advice, nor does it take into account the special investment objectives, financial situation or needs of individual users. Users should consider whether any opinions, viewpoints or conclusions in this article are in line with their specific situation. Invest accordingly at your own risk.

Hua Shao Yiyi leads Zhejiang Satellite TV’s famous mouth in many fields and does not forget to host it.

Hosting by Hua Shao will always be my main business.


??? As the first brother of Zhejiang Satellite TV, Hua Shao not only hosts ace programs such as The Voice of China and China Dream Show, but also works as a producer himself this year, presenting programs such as Ace Mission Impossible and Hua Shaoai Reading. In addition, Hua Shao is developing in an all-round way by writing songs, making records, making movies and performing stage plays.


??? Speaking of my progress in the past five years, Hua Shaoshao said that the biggest change is that I will be a little more calm when I am busy. "Five years ago, I was more nervous and more anxious. At that time, I just had "I love to remember lyrics", and I made some achievements, but I felt insecure. I was anxious when the ratings fluctuated a little. At that time, I was eager to prove myself. Now I am more calm. "


??? When talking about being a producer and doing programs, Hua said less, "I am a host and a presenter of collective wisdom. I especially want to know the thoughts of every member of the team, so that this wisdom can be better reflected in my presiding. It is complementary to each other. I have great respect for those who act well and guide, or guide well and act well. I hope to make a breakthrough in this area in the next five years. " In addition to hosting, Hua Shao gradually emerged in the performance industry. At the end of the year, the film "He Has No Two Wives" starring him will be released, and the stage play "Never Pay the Bill" will also be held on a national tour at the end of December.


??? No matter how many categories he is involved in, Hua said that his main business is hosting. "I think these attempts are very helpful for my hosting work. Just like a good voice, it is necessary to understand the categories of singers and music, so that when communicating with students, they will not be ridiculous and generous because of their lack of knowledge. "


Yi Yi’s natural affinity with the stage


??? At the age of 17, she entered the ground channel of Zhejiang Radio and Television Group, and officially joined Zhejiang Satellite TV in 2010. Yiyi hosted programs such as I Love to Remember Lyrics, Chinese Stars Jump, Big Brands Meet Good Voices, and Good Voices of War. She said that she has a natural affinity with the stage.


??? Yi Yi said frankly that I was very scared when I first joined Zhejiang Satellite TV to host "I love to remember lyrics". There are too many aura of success on this platform, and I have a lot of glory. "I didn’t expect to be the host, and I was very scared when the opportunity came." Now that three years have passed, Yi Yi said that the sense of awe is still there. "It’s just that the fear has faded, and it has become a down-to-earth effort, and every step is firm and can’t be complacent."


??? Yi Yi began to learn Latin dance at the age of 12, and her dancing skills made her feel at home in hosting dance programs such as "More Jumping and More Beautiful", so she was awarded the title of "the best variety host who can dance". Yi Yi, a versatile woman, made her debut in the costume drama Phoenix Peony this year. Yiyi revealed that an idol drama will be started soon. She plays opposite Tian Liang. "I play an rhythmic gymnast, who is very energetic and can’t beat me. It is very similar to my personal growth. This is why I took this drama."


??? After hosting for so many years, Yi Yi said that the most fulfilling thing was hosting the China Television Audience Festival of Zhejiang Radio and Television last year. "Our group’s activities, such a big stage, I really enjoy this feeling and am very grateful for the power behind the stage. I have a natural affinity with the stage, and I am never too nervous to speak. This is my proudest place. I love the stage! "


Shen Tao News Anchor Transformation Emotional Mentor


??? Shen Tao is known as the "emotional tutor" of Zhejiang Satellite TV. He helps young men and women make friends and make blind dates in different programs. At first, he was a news anchor. His transformation is related to Xia Chen ‘an, director of Zhejiang Satellite TV. When he was still on the ground channel, Shen Tao hosted an internal get-together, which was recognized by Xia Chen An as suitable for hosting variety shows.


??? Shen Tao’s transformation was very successful. From Love Lianliankan to Turning to Meet TA, the image of "emotional mentor" was deeply rooted in people’s hearts. Shen Tao said: "What we convey is the positive energy of marriage and love values." What attracts Shen Tao most about the team of Zhejiang Satellite TV is that a group of young people do something with a goal. "In the Chinese blue team, we know which direction to go." Shen Tao said.


??? Shen Tao hopes that people who watch his programs can know what kind of people they are and what kind of people they need to find, and apply this knowledge to their lives. This is the success of the program for him.


Yali can only meet beauty if she has a good heart.


??? Yali joined Zhejiang Satellite TV China Blue in early 2013, and changed from a news anchor to a variety show host, achieving a gorgeous turn. The excellent hostess in her mind should have the characteristics of calmness, atmosphere, wisdom and warmth. "I hope to grow up as soon as possible through my own efforts and the opportunities given by the channel." "China Dream Show" is an inspirational program that spreads truth, goodness and beauty and is full of positive energy. The concept conveyed by this program deeply infected Yali and made her realize that "if you have a good heart, you will definitely meet a good one."


??? In "Turning and Meeting TA" with Shen Tao, they interacted well. The program is launched in the form of talk show. Although there is a hand card, it depends more on the live performance of the host. Yali is glad that she met this opportunity to show the delicate characteristics of the hostess and let the audience know more about herself. Her self-evaluation is "because of grounding gas, she has confidence."


??? During the period of China Blue, Yali strongly felt the importance of the platform for the host. "The potential needs a good platform to support it, so that the host can be more confident to break through and create himself."


Chen Huan is the only "yuppie" host.


??? As a host, Chen Huan is a bit too fashionable. There is a slight image gap between his external image and the two columns "Chinese Dream Show" and "The First Time in Life" he presided over. If your knowledge of him only stays at the first impression, you may think that he is more suitable to create a fashion brand. In fact, he does have a personal brand. In addition to design, he also dabbled in stage plays and published books.


???? Chen Huan said with a smile that he was the host who went abroad the most in the channel, and was touched by the light of recording the program. Chen Huan had the opportunity to sit in the front row of Broadway and watch the stage play. The wonderful performance of Broadway gave him the impulse to create his own stage play. He stayed up all night that night and wrote the script of "Yuppie Talk Show" with Light Hotel’s post-it notes. At present, he has toured 14 times all over the country and donated all the box office income of 130,000 yuan.


???? Chen Huan’s image orientation is yuppie, and his books and stage plays are labeled as "yuppie", so the host image is rare on the screen at present. Chen Huan wants to be unique and show his personality. "China Blue was also suspected at the beginning of its implementation, but it was made. I know myself best and know what suits me, so I must persist until I succeed. "

The price is millions, look forward to U7 real car exposure! Headlights are exaggerated in design, with a maximum power of 960kW.

A few days ago, a group of photos of real cars looking up at U7 were exposed on the Internet. In the image, we can see that the side of the new car is very stretched and the rear of the car is full, which looks very imposing overall. The new car is positioned as a large car, which has been declared in the Ministry of Industry and Information Technology. It is equipped with "Easy Sifang" technology. The motor power of the four wheels is 240kW/240kW/240kW/240kW, totaling 960kW, which is about 1305Ps. According to the previous news, I hope U7 has opened the reservation, and the price may be in the million level.

In terms of design, Wangwang U7 adopts the language of Wangwang brand "dimension door". The oversized C-shaped headlights and daytime running lights on the front face look vigorous and powerful, just like two huge eyes. With the penetrating air intake below, it looks more imposing as a whole.

Looking up at U7, the side lines look sharp and slender. The front end of the front door adopts a design similar to the shark fin shape, combined with the hidden door handle, which makes the whole look simple and sporty. The wheel hub of the vehicle adopts a forged five-star shape, and a large area of petal styles are available. The rear fender obviously protrudes from the body, which has a good sense of aerodynamics and design.

The rear of the car is relatively simple as a whole. The whole system comes standard with a foldable electric tail, and there are large-size penetrating taillights, with the logo embedded in the middle, and a diffuser under the rear of the car, which has a good overall sense of movement.

In the spy photos before, we saw that looking up at U7 basically continued the style of looking up at U8. The LCD screen was vertical, which was similar to looking up at U8. In addition, it was equipped with a large LCD instrument and a passenger entertainment screen.

In the key power part, the new car will be equipped with "Easy Sifang" four-motor technology. The maximum power of four-wheel motors is 240kW/240kW/240kW/240kW, totaling 960kW, or about 1305 HP. As a brand-looking model, it is expected that the Yunqi body control system will not be absent. The comprehensive endurance of the new car is expected to exceed 1000 kilometers. We will continue to pay attention to more news about the new car.