When Wang Hai, a tall man, appeared in front of Chengdu Business Daily reporters, he would not attract much attention. He didn’t wear his trademark sunglasses, the personal logo that has been with him in his anti-counterfeiting career for the past 21 years. But when it comes to taking pictures, the black sunglasses appear on his face in a blink of an eye.

　　The man who used to wear the hat of "fake hero" is now 43 years old. With the promulgation of the new Consumer Protection Law and the improvement of a series of relevant laws and regulations, it is easier for consumers to protect their rights. Today’s Wang Hai seems to be inferior to the "fake idol" who has been shouting and fighting all the time. With only 100,000 fans in Weibo, he is not even "online celebrity", although his personal introduction is still "the first person to fight counterfeiting".

　　However, with the emergence of more and more professional counterfeiters, consumer rights protection has entered a normalization, and Wang Hai is only one of many professional counterfeiters.

　　When online shopping has become an important way of consumption, professional counterfeiters have begun to specialize in e-commerce. Liu Yanqing sued more than 30 cases in half a month, all of which were related to online shopping. He said that after he picked out the thorns, the operators would definitely improve, which was a thunder for future consumers.

　　Professional counterfeiters have gone through 21 years from barbaric growth to rational rights protection. Nowadays, they prefer to be called builders. "Promote the improvement of relevant laws and claim compensation within the legal bottom line."

　　Wang hai

　　"My personal pursuit is to be a builder"

　　"This year, I don’t rule out playing net red and playing Wechat business."

　　Wang Hai, who owns four business investigation companies, currently has more than 30 employees, mostly lawyers and investigation managers. Last year, more than 500 cases were handled, with an amount of more than 10 million. The company is mainly engaged in three kinds of businesses to help consumers defend their rights and fight counterfeiting; Knowing and buying fakes; Employed by enterprises, counterfeiting for enterprises. The third is the focus of his business.

　　Compared with before, Wang Hai’s exposure has decreased, but his cooperation with government departments has increased, more than 400 times a year. He has become more gentle, not always "pinching". In his own words, it is called "rational blood".

　　"My personal pursuit is to be a builder. Solve the problem constructively. " What Wang Hai hasn’t changed is the clarity of thinking and the endless desire to express. He said that he expected to promote consumers’ awareness of rights protection and the integrity of China people, so as to advance the law.

　　Nowadays, compared with the endless stream of "online celebrity", Wang Hai is not a name with internet popularity anytime and anywhere. He sent a Weibo, and there were often only a few or dozens of comments and reposts. "There is no deliberate management, and I don’t want to be too conspicuous. Being online celebrity is not the goal."

　　Wang Hai is dismissive of today’s "online celebrity economy". He mentioned that many online celebrity stores sell all kinds of cosmetics and clothing, but many of them are refurbished by stalls, and there are quite a few inferior products. "This year, we will not rule out playing online red and playing Wechat business."

　　What Wang Hai is pondering now is how to promote the establishment of the Whistleblower Act (whistleblower sharing fines) in China. He said that he had previously reported Nike, and the maximum bonus given by the government department was 100,000 yuan. And if the Whistleblower Act can be established, 30% to 50% of the fines imposed on enterprises will be distributed to whistleblowers, which will give every insider, even corporate executives, the incentive to become a voluntary supervisor.

　　Another goal of Wang Hai is to promote consumer organizations that can play games. He gave this organization, which is still spinning in his mind, a grounded name "Children’s Mothers Association". Wang Hai said that the "Children’s Mothers Association" can set up a laboratory to test all kinds of goods at any time; Detectives can be sent to investigate the production of each enterprise and test reports can be issued. The price violence of foreign milk powder will not happen, and it can also fight against the format contract with overlord clause. "If the child’s mother is associated with 1 million people, pricing consumers can participate."

　　Liu Yanqing

　　From shopping malls to online shopping.

　　You can easily take screenshots to collect evidence without leaving home.

　　Liu Yanqing, who has 15 years of experience in counterfeiting, is a native of Beijing. His office is hidden in a two-bedroom apartment in an old residential area near the Apple Orchard in Beijing. His company has only five or six employees at present. The main business, of course, is counterfeiting. Last year, after deducting employee salaries and various costs, Liu Yanqing’s net income from counterfeiting was around 800,000.

　　"85% of my cases now are e-commerce counterfeiting." Liu Yanqing, who once beat more than 50 large shopping malls in Beijing at least once, is now dying with e-commerce companies more often. The first e-commerce anti-counterfeiting took place in 2013. He bought cosmetics of a well-known brand for 4,000 yuan online and sent them to the headquarters of the brand in China for testing, and came to the conclusion that the outer packaging did not match the genuine product. Finally, under the mediation of the court, after six months, he got 4000 yuan compensation.

　　Study various judicial interpretations

　　According to Liu Yanqing’s cost performance ratio, the first experience of "online counterfeiting" was not a "good business" during his counterfeiting career. But this stubborn Beijing man feels that the other party’s attitude of downplaying only "regulatory mistakes" has hurt himself. He began to switch from shopping malls to online shopping.

　　In the past more than half a month, Liu Yanqing has claimed more than 30 cases from various e-commerce websites. Liu Yanqing has her own understanding of the reason why she moved from a physical store to an e-commerce. He said that although online shopping is more difficult than physical stores, for example, it can’t communicate directly with the supervisor, but it can only communicate by phone, and it is easy to be refused compensation. However, compared with physical stores, online shopping can crack down on fakes without leaving home, and it is easy to obtain evidence and screen shots. The evidence of screen shots is notarized and preserved, which is very convincing in evidence and the proportion of successful claims will be higher.

　　Liu Yanqing, who just graduated from junior high school, studied laws including the Consumer Protection Law and various related judicial interpretations of the Supreme Court. In order to crack down on jewelry, he specially studied jewelry appraisal and was familiar with relevant industry standards. This made him practice a pair of critical eyes, and when he searched online, he knew which goods had false propaganda or other certain problems even in the description.

　　On February 26th, Liu Yanqing bought a bracelet marked "Baltic amber beeswax" in JD.COM shopping mall, and the price was 1799 yuan, while the original price was 17990 yuan, equivalent to 10% discount. It took only four days for Liu Yanqing to buy the goods, file a claim, return the goods, return the payment, and get the compensation of 2500 yuan.

　　Liu Yanqing took out a set of national standards for jewelry and the notice of the National Development and Reform Commission on the interpretation of the relevant provisions of the Provisions on Prohibiting Price Fraud. These two documents are the basis for his quick claim. He said that on the online shopping page of this bracelet, the place of origin is obviously the mainland, but the name is marked with the Baltic Sea, which is suspected of falsely marking the place of origin. This bracelet was put on the shelves on February 24, and the original price was marked with more than 10,000 yuan. There must be a transaction record of the original price sales, otherwise it is a virtual standard price.

　　I used to watch Wang Hai fake on TV.

　　Because of the revision of the Civil Procedure Law in 2014, it is stipulated that online shopping disputes can be prosecuted in the court where the goods are received, which makes Liu Yanqing’s e-commerce anti-counterfeiting cause more good news. He laughed and said that he could sue the e-commerce operators who he thought had problems all over the country in the Shijingshan court at his doorstep.

　　Liu Yanqing’s e-commerce anti-counterfeiting process has been completely streamlined. He will give employees standardized training in food, clothing, jewelry and other commodities in advance, and then let employees find out the products that describe problems, and then he will screen them himself and place an order after confirming that they are correct. "A dozen are accurate."

　　However, the name Liu Yanqing is not a popular name for many online shopping platforms. His Amazon account was cancelled for "violating online trading rules". Or, the operator will tell him that the goods are out of stock and let him choose to return them. "I entered the blacklist of e-commerce, but it doesn’t matter. I can also register many other accounts. There are more than a dozen."

　　Liu Yanqing, who has driven a taxi, opened a canteen and sold mutton kebabs, once watched Wang Hai’s counterfeiting on TV. After stepping into the business of professional counterfeiters, I found that this industry with a little personal heroism brought him unprecedented self-confidence.

　　He was once "threatened" by the store to report his extortion. But Liu Yanqing, who is a little "mixed", responded like this: "If I knock, I knock internally according to the law, and I don’t do it if I don’t do it."

　　Feng zhibo

　　"Almost all the claims were won last year."

　　"I hope that fakes can be bought less and less."

　　Feng Zhibo, a Wuhan native who started counterfeiting in 1997, now lives in Guangzhou. He has two identities, one is a professional counterfeiter and the other is a clothing operator. He said that it is precisely because he is counterfeiting and knows the cost of illegal business that he will be more cautious when doing clothing business.

　　In 2013, there was a provision in the Supreme Law on several issues concerning the application of law in the trial of food and drug disputes. If there was a dispute over the quality of food and drugs, the buyer claimed the rights from the producers and sellers, and the producers and sellers made a defense on the grounds that the buyer knew that there were quality problems in the food and drugs but still bought them, the people’s court would not support it. This means that even if you buy a fake knowing it, it will not affect the claim.

　　Last year, Feng Zhibo focused on food counterfeiting. For a whole year, he has been arguing with ordinary food with cod liver oil, suing for compensation, and probably got millions of compensation. "Professionals buy problematic goods, so less will be left in the hands of consumers. From this perspective, it is good for the market. I hope that fakes can be bought less and less."

　　Last year, Feng Zhibo, who likes to be more serious, won almost all the claims. The only case that lost in the first instance was changed in the second instance, and Feng Zhibo, who got the verdict, was somewhat gratified, which meant his 100% winning rate. He believes that this is a more perfect law to protect his legitimate rights and interests.

　　Say/method

　　A professional counterfeiter in the eyes of a lawyer;

　　Counterfeiting is conducive to market regulation.

　　Qiu Baochang, head of the lawyers’ group of China Consumers Association, told Chengdu Business Daily that personally, professional counterfeiters should not kidnap them with morality as long as they have not violated the law. The existence of professional counterfeiters is beneficial to market purification, to the interests of consumers, to the protection of legitimate enterprises and to market regulation.

According to the city express, late last night,Chen Ze, a well-known game anchor, clashed with his neighbors during the live broadcast. The neighbors loudly reprimanded Chen Ze for disturbing the people every day, and then rushed into his home.

Subsequently, Chen Ze Weibo’s account @ Mushroom Mushroom did not send a message to respond to disturbing people:

At five o’clock in the morning, Chen Ze replied to the netizen: Don’t talk nonsense, it’s better to have more public figures than less … …

Early this morning, related topic words rushed to the top of hot search.

In this regard, someNetizen saidUnderstand the neighbors, now the house is not sound-proof, and the live broadcast really disturbs the people.

Zhang Cheng 0227: Actually, the anchor is really disturbing the people. Now the house is not soundproof, and the live broadcast is just at night. Everyone will collapse when they go to work during the day and live next door at night. You can change the time, or change the room like the video said. Neighbors can do this probably because negotiations have been ineffective for a long time. What’s more, he is a big anchor.

Sleepy or don’t want to sleep: I understand this neighbor too well. I can also hear a man broadcast live every night, and it is noisy at 11 o’clock every night until the early morning.

Line draft: Noise disturbing people deserves to be scolded! These anchors are so loud when they are broadcast live. Can you stand it if it were you?

I really don’t want to cut my hair: you can’t do whatever you want just because you are online celebrity, but you still have to respect the routine of ordinary people!

Fat man Wen Na: The sound insulation in the building is really bad now, and neighbors are excusable for being too noisy.

Some netizens also said,We can’t just say that the live broadcast disturbs the people, and it’s not right for neighbors to break into houses privately. I hope both sides can solve it peacefully.

Xiao Qingmei 9213: However, it seems bad for that neighbor to break into a house … …

Eat a chestnut in Tian Tian _ Tian Jiarui’s handsome version: It’s not right to disturb the people, and the other side has problems. I hope both sides can solve it peacefully.

I don’t know whose child it is: first of all, we should check whether his voice is loud in the recent live broadcast, let the police decide whether it is disturbing the people, and then deal with the problem of neighbors breaking into houses.

Original title: The well-known anchor was reprimanded late at night, and the female neighbor rushed into his house! I respond

Editor: Yang Hong Editor: Wu Zhonglan Audit: Feng Fei

On August 29th, 2023, Macheng Technology held the second Macheng Technology Day with the theme of "Run the truck NOA", and shared the innovative practice that Macheng truck NOA (navigation-assisted driving) took the lead in breaking through 50 million kilometers and operating safely without accidents, deeply interpreted the new generation core technology of Macheng truck NOA, and cooperated with Shentong Express and Shentong Express on the spot. Intelligent driving of trucks has entered the stage of large-scale commercialization.

Ma Zheren, founder and CEO of Won Che Technology, said, "Won Che truck NOA has been operating safely for more than 50 million kilometers with zero accidents. Since the end of 2021, Hunche Technology and its OEM partners have successfully mass-produced smart heavy trucks, and Hunche truck NOA has successfully covered the national high-speed trunk lines. Its value of safety, labor saving, labor saving and fuel saving has been widely recognized by head logistics customers, and it has realized the large-scale commercial operation of smart heavy trucks. This is the common achievement of the close cooperation of the truck autonomous driving industry, and has formed a leading position in the world. Through the platform of Suiche Science and Technology Day, we share and discuss the technological innovation and application practice of truck autonomous driving with industrial partners to jointly promote the accelerated development of the industry. "

Ma Zheren, founder and CEO of Yuche Technology

Wei Bingwu, director of Shanghai SME Development Service Center, was invited to attend the meeting. He said that Hunche Technology is one of the key unicorn enterprises in Shanghai, and congratulated Hunche on his achievements in autonomous driving technology and products. The city service center will rely on the "Shanghai Enterprise Service Cloud" as the platform carrier, actively link resources, further do a good job in unicorn cultivation, and empower enterprises in the critical period of growth.

　

NOA, a winning truck, travels safely over 50 million kilometers, and the commercial value of autonomous driving has been verified on a large scale.

Mache Technology has cooperated with more than 100 shippers and carrier fleets to carry out normalized intelligent heavy truck operation services, with a commercial operation mileage of over 50 million kilometers, covering more than 340 trunk high-speed operation lines in seven core economic zones across the country, with a cumulative shipment of nearly 50,000 times, all of which were completed by a single driver. In the normal commercial operation of intelligent driving heavy trucks for more than 600 days, the automatic driving mileage accounts for more than 90%, which continuously creates significant value for logistics customers in terms of safety, manpower saving, labor saving and fuel saving.

Ayushun, Executive Vice President of Mache Technology

• Security:On Science and Technology Day, Pacific Insurance and Hunche Technology jointly released the industry’s first complete annual smart driving heavy truck insurance data report, which compared the safety performance and accident data of smart driving heavy trucks and traditional heavy trucks in detail. Compared with manual driving, intelligent driving can be reduced by more than 75% in core indicators such as pre-collision warning, lane departure warning and sudden deceleration.
• Save people:NOA, a winning truck, changes the driver from the previous pure manual driving mode to a simple and relaxed safety officer mode, which greatly reduces the work intensity and driving fatigue. Through safe and sustainable single driving, the ratio of people to vehicles has been significantly reduced in various trunk logistics subdivision scenarios such as express delivery, contract logistics, LTL and vehicle-specific lines, and the labor cost can be saved by 20%~50%.
• Save effort:Hunche Technology and Beijing Institute of Technology’s aerospace human factors engineering team introduced aerospace human factors research into truck autonomous driving. After 134 trips of transportation tasks and nearly 120,000 kilometers of drivers’ physical fatigue and psychological fatigue index tests, the results show that compared with traditional truck drivers, the physical fatigue of intelligent truck drivers who use NOA, a well-won truck, decreases by about 35%, and the psychological fatigue decreases by about 11%. This test provides industry norms and standards for human factors research of intelligent truck driving, and fills the gap in the industry. The two sides pioneered a research method for testing the physiological and psychological fatigue indicators of smart truck drivers. The signals of physiological and psychological indicators such as EMG and ECG were collected through wearable skin and ECG modules, and a multi-modal biomathematics model of driving fatigue based on three dimensions of physical load, alertness and cognitive load was constructed.
• Fuel saving:According to NOA commercial operation data of Hunche truck, the fuel saving performance of Hunche intelligent heavy truck is better than the customer’s fuel consumption assessment standard in the core freight flow direction of East China, South China, North China and Central China, and the average fuel saving per 100 kilometers can reach 1-3 liters, which is 3%-7% compared with excellent human drivers. Among them, 30% of the normal operation lines can achieve 7%-10% fuel consumption reduction.

NOA, a winning truck, leads the level of truck automatic driving technology. Its national expressway availability rate is 100%, and the commercial operation coverage rate of expressways has reached 70%. It also overcomes the problems of continuous bends, long downhill, continuous tunnels and lack of RTK positioning signals, and realizes safe and reliable traffic on complex roads. The original fuel-saving algorithm (FEAD) of Hunche Technology has completely surpassed the predictive cruise algorithm (PCC), and achieved lateral control, traffic flow response, global speed planning, and more accurate calculation of load and rolling resistance coefficient, which significantly improved the fuel-saving effect. Aiming at the limitation of heavy truck data transmission, NOA creatively realized the enhanced shadow mode of combining end and cloud, directly purified driving data at the vehicle end, uploaded high-quality data fragments, and formed 550,000 high-value scenes, which were simulated and trained in the cloud data lake. The version update cycle only took 14 days.

　

Three core technologies in the new stage of NOA for winning trucks

Dr. Yang Ruigang, CTO of Hunche Technology, said that starting from the 50 million km milestone, the automatic driving technology of Hunche truck will accelerate the expansion of the capability boundary, especially: better national road performance, surpassing the higher cognition and smarter decision-making of old drivers, and supporting the OEM to realize more and faster vehicle adaptation. On the Science and Technology Day, Winch Technology comprehensively interpreted the three core technologies in the new stage of NOA of Winch Truck:

• End-to-end network with security fenceEnd-to-end network can significantly improve the performance of autonomous driving, which is a general trend in the industry. However, the traditional end-to-end network is difficult to be applied to real scenes on a large scale because of its lack of interpretability and reliability and lack of security guarantee. Qiche innovatively put forward the "end-to-end network with security fence", which decomposes the traditional end-to-end network into several differentiable sub-networks, establishes an interpretable end-to-end network, and constructs a security fence to restrain it, so as to maximize the use of the intelligence of the end-to-end network and ensure the safety of autonomous driving. At the same time, the Occupancy Grid Map-OGM is used to represent in three-dimensional space, so as to realize the effective recognition of special-shaped objects and complex scenes. In addition, in view of the challenge of heavy truck’s long sensing distance to OGM’s computing power and memory consumption, we have developed an efficient OGM technology, which adopts adaptive granularity and sparse algorithm to reduce computing power consumption by 55% and memory consumption by 70%, and provide users with higher cost performance.

Dr. Yang Ruigang, Won Che Technology

• Won the super driver.NOA, a winning truck, has approached the outstanding drivers of human beings in behavior at present, and even surpassed the outstanding drivers in several key dimensions such as fuel consumption. In order to continuously optimize the NOA performance of Won-Che truck, and achieve a comprehensive transcendence over the old human drivers in driving behavior, Win-Che Technology began to build a Win-Che super driver by combining the massive data obtained from commercial operation and the highly intelligent LLM model. Firstly, the driving behavior and scene data are atomized and subdivided in more than 300 dimensions, such as weather, road material, lighting, road structure, traffic flow, vehicle type and load, and naturally linguistized; At the same time, combining manual labeling and automatic labeling to form positive and negative driving behavior atomic sets, LLM model is fine-tuned, and a general intelligent big model TruckGPT focusing on truck automatic driving is customized. In view of the long tail problem that is difficult to deal with in the contemporary autonomous driving technology, the general intelligence of TruckGPT is used to optimize driving behavior, to build a super driver, and to strive to surpass the old driver in terms of fuel consumption, safety and driving comfort.

　

• Ma che zhi Jia platform
• In terms of hardware, Manche Technology has designed a new generation of ADCU computing platform for truck intelligent driving system. The new platform provides powerful AI and CPU computing power to meet the needs of trucks for remote sensing and fuel-saving algorithms. In view of the challenge of closed-loop data caused by long-distance weak network and changeable working conditions of trucks, the new platform provides large-capacity storage capacity and data management system, and ensures the success rate of high-value data return to 99.9% through technologies such as data compression and intelligent breakpoint continuous transmission. The new ADCU has also reached the functional safety level of ASIL-B and the information safety level of ISO 21434 certification, which fully meets the harsh operation and maintenance environment of trucks.
• On the platform software level: Penche Technology has developed the core functions of vehicle hardware management, basic functions of system software, functional safety and information safety management, following the design concepts of integrity, universality and standardization. The platform software includes software development packages such as Vehicle Abstraction (VAL), Sensor Abstraction (SAL) and automatic code generation, which greatly improves the research and development efficiency and reduces the adaptation time of NOA, a brand-new truck, to 9-12 months.
• In the aspect of truck EEA architecture: Hunche Nebula architecture has released a new generation of functions, providing more efficient and flexible solutions for OEM and Tier-1 partners. The new generation scheme uses the communication architecture of Gigabit Ethernet, which effectively solves the bandwidth bottleneck of traditional CAN/LIN bus. At the same time, the new generation of Hunche Nebula architecture also provides IASP standardized service library to meet the needs of rapid application of new models and high-performance transformation of old models at controllable cost. The overall scheme realizes full modular software and hardware decoupling, can be split and delivered in multiple dimensions, adapts to the differentiated electronic and electrical architecture of multiple OEMs, and efficiently supports the upgrade of truck EEA architecture.

　

Mache Technology signed purchase and strategic cooperation agreements with Shentong Express, Zhongtong Express and Debon Express.

At the site of this Science and Technology Day, Science and Technology Co., Ltd., Dongfeng Commercial Vehicle and Shentong Express signed the first batch of 500 smart heavy trucks procurement and strategic cooperation agreements, China Heavy Duty Truck and Zhongtong Express signed the first batch of 200 smart heavy trucks procurement and strategic cooperation agreements, and Debon Express signed the smart heavy trucks strategic cooperation agreement.

The annual San Diego Comic Con is just around the corner.

Special feature of 1905 film network　 The annual San Diego Comic Con is coming again! This year’s comic-con is still full of stars, crouching tiger, hidden dragon, famous directors such as Spielberg, and superheroes such as Justice League, Raytheon and Panther are also gearing up. Game of Thrones, which has been on the altar all the year round, can’t be underestimated as well as rising star westworld. For a time, the eyes of fans all over the world turned to this beautiful coastal city.

Speaking of the impressive activities of Comic-Con, what Xiaobian first thought of was the one that surprised fans in 2013.

On July 20th, 2013, Hall H of the San Diego Convention and Exhibition Center (the main venue of the comic exhibition) was packed. The staff introduced the post-production to the fans, but the scene suddenly went into darkness and the microphone suddenly lost its sound. This scene made people think that there was an accident.

Suddenly, a thunderous voice resounded through the hall: "Man, look at how low you have fallen!"? Gathered in the dark, like wild animals! " After saying his word, a "lightning" threw a cold white light out of thin air. "Shake Sen" Tom Hiddleston stood proudly on the stage in the gorgeous armor of the evil god Loki, scanning the audience coldly, and the excited screams of the fans almost overturned the roof.

"Shake the Sen" into the play

Later, "Shake the Sen" continued to set a good example, giving people the illusion of watching Shakespeare’s stage plays.From Asgard, the fairy palace, the proud little public performance sometimes called on the audience: "Call my name and be loyal to me!" " Sometimes put your index finger on your lips to signal that everyone is quiet, control the rhythm strongly, and the gas field is breathtaking.

"Shake the Sen" gas field is breathtaking.

In this way, Loki "swept" Hall H with lightning speed/storm. Although "Shake Sen" is very attractive, the glittering logo behind him is equally eye-catching. Non-fans and fans can’t help asking: What kind of grand event is San Diego Comic Con? (Xiaobian won’t tell you, this is the real wonderful conference 23333)

Although San Diego Comic-Con always comes as scheduled, not everyone knows its ins and outs.Let’s review its "past lives" together ~

　

Origin & Things You May Not Know

　

"International Comic-Con: San Diego", referred to as SDCC, usually lasts for 4 days (Thursday to Sunday) and is held in summer.San Diego is located in the southwest corner of California, USA.Known for its warm climate and numerous beaches, it is known as the "best city in America" and the economic center of the San Diego-Tijuana metropolitan area.The current comic-con event has become a diversified comprehensive event, the scope is not limited to comics, and works from different fields have entered one after another, and the publicity and promotion conferences of all parties are fierce, but it was not the case at first.

"Quanyou" is a creative exhibition.

　

The first San Diego Comic-Con was held in 1970, when it was founded by a group of comic fans such as Schell Doff and Richard Alf. Schell Doff initiated the Detroit Comic-Con in the 1960s (one of the first veterans of comic-Con). He moved to San Diego in the 1970s and prepared a one-day mini-exhibition on March 21st, hoping to take this opportunity to organize large-scale exhibitions in the future. Perhaps he never thought that San Diego Comic Con would become the focus of the world in the future.

9 comic book fun tips

　

1. After the initial mini-exhibition, the first San Diego Comic-Con, which lasted for three days from August 1 to August 3, 1970, attracted 300 people (another 100 people were written by foreign media). Although it seems sparsely populated now, considering the cultural environment at that time, this figure has demonstrated the attraction of Comic-Con to the public.

The El Coste Hotel, one of the local landmarks, was once the main venue for the exhibition.

　

2. Comic-Con once set up the University of California, San Diego, San Diego Golden Hall, El Coste Hotel, etc. As the venue, in 1991, the main venue was moved to the San Diego Convention and Exhibition Center. In recent years, libraries, theaters, children’s parks, etc. will also undertake some activities.

The San Diego Convention and Exhibition Center is integrated with the beautiful scenery, and the dome has a sense of design.

3. The full name of Comic Con — — The name "International Comic-Con: San Diego" was first formed in 1995. Before that, the Title of Comic-Con was changed several times. In 1970, it was called "Golden State Comic-Con", in 1972 it was called San Diego West Coast Comic-Con, and in 1973 it was a concise San Diego Comic-Con.　Every year, there will be a preview field the day before the official opening (Wednesday night) to provide participants with an "exhibition catalogue", which is actually to let them know about the main activities, exhibitors and guests. The preview activity is only open for 3 hours (6 -9 pm), so this night is also called "warm-up night".

The first San Diego Comic Con was actually called "Golden State Comic Con"

San Diego West Coast Comic Con, a former name, is also cool.

　

4. Los Angeles is close to San Diego. Guess what the Hollywood team first entered the San Diego Comic Con to promote? Of course, the American people are obsessed with it now! Charles Liebencott, the director of the film’s announcement, put slides on the stage, but the scene was deserted, and only a handful of people participated in the exhibition, in sharp contrast to today’s sea of people.

Hollywood actually came to comic exhibition as early as the 1970s.

Hollywood film giants are in Los Angeles (marked in purple), which is close to San Diego (marked in red).

5. The last day of San Diego Comic-Con is "Children’s Day". In addition to film-related publicity, there are also some activities open to families. Children aged 12 and under can enter for free (provided that parents need to buy tickets).

The children are very engaged in playing.

6. In 2015, the number of exhibitors in San Diego Comic-Con reached an astonishing 160,000! In 45 years, the influence of comic exhibition is not the same as that of that year.

Every comic season, San Diego is crowded.

　

7. Every year, San Diego Comic-Con will hold a "masquerade ball", and encourage exhibitors who are creative and outstanding in costume matching to show themselves boldly. The winner of the "masquerade ball" will win 1000 dollars and a commemorative medal. In 2015, a group with the theme of "haunted house" stood out.

They swept the San Diego Comic-Con masquerade in 2015 and won many awards.

　

8. The "masquerade ball" is not the only place where you can play Cosplay. Fans in the exhibition hall usually take the route of "evil spirit madness" and dress up as their favorite characters.

The fans had a great time in the comic exhibition.

The Big Bang TheoryThe otaku in the movie once incarnated as "Justice League", and Pan Xiaohua looked unhappy.

　

9. When you open the San Diego Comic-Con official website, you can often see a cute toucan. Designer Rick Gilley originally thought of using this strange and precious large bird as the signboard of the exhibition, but according to him, he just wanted to paint animals dressed as human beings, and then the toucan became a symbol of the exhibition. According to official website, this bird retired gloriously in 1995, but until today, its sense of existence is still very strong.

This cute little bird often appears in official website today.

Rare design manuscripts in early years

Designer’s colored logo data map

Next page:How did San Diego Comic-Con, a paradise for pop culture, rise?

Original title: The movie Hot Search: Behind the "hot" is the "cold" data.

"Hot Search" is a very brave film, revealing some realities that were unknown, dare not say and no one said before. A cup of exquisite coffee, a fresh life, a bustling high-rise building and a cold rooftop, this contrast is too stinging. Moreover, it is rare for the director to give the audience a position of God’s perspective, that is, to jump out of the plane surrounded by public opinion or other people’s manipulation and to see the overall fermentation and trend of an event. It makes people feel wonderful and have some thoughts at the same time. Once upon a time, did I just be a member of that team?

The film tells the story that after Chen Miao, the editor-in-chief of the media, published an explosive article, he unexpectedly received help from the parties and involved a series of unexpected events. Chen Miao, the editor-in-chief of the media, penetrated the traffic password and created an explosive article to rush to the hot search, but indirectly boosted the female student of the "bully" to jump off the building. At this time, Chen Miao accidentally discovered the help information sent by a female student and involved a sexual assault case. He Yan, a partner of Chen Miao, and Peng Yue, a wealthy investor, were involved one after another. Public opinion has turned many times, what kind of interest chain is hidden behind the incident, and a public opinion war for the weak has started …

The film begins with cyber violence and reveals the story behind the frequent cyber violence in recent years. In this era when the media broke out, the truth of the matter is reversed every minute. The illusion of public opinion and the hot search list are behind the bloody and explicit truth, which makes people wonder how to choose justice in the Internet age. The network is rooted in life and has a far-reaching impact on life, even amplifying the dribs and drabs of life. Now the network world can no longer be described by virtual world, it is an enlarged version of the real world, and it has a layer of gauze more than the real world. The starting point of the film is very good, which lies in reminding, awakening and encouraging the conscience and goodwill of the society.

The whole film seems to focus on a story line of justice, using the shell of the current self-media and nesting it with an introduction of campus violence to show the dimension of "realism", but in fact, the film cleverly bypasses all issues that may cause stinging pain. Rather than focusing on the boundary of speech in the media era, this film focuses on the rabble to see how public opinion is induced and used again and again. All people give up thinking and become minions of traffic and topics under the guidance of the media, but this concern does not seem to be the main theme of the film, and the audience’s sense of justice is satisfied with the actions of the protagonist.

In the era of network information, there will be all kinds of information around us, and it is difficult to tell whether it is true or not, as well as active and passive cyber violence with guns and sticks in the information. As Deng, a student of Hunan Qifa Culture Media Co., Ltd., wrote in his commentary, this film is a realistic film that reflects cyber violence well. Moreover, it is said that it is based on a real-life event. If it is true, I can only say that the director dares to shoot. I really can’t imagine how to face it if I am in such a thing, but it also reminds us to express our views cautiously and restrained before facing an event that we don’t know the truth, instead of being mindless. Resist cyber violence and purify the network environment, starting from you and me.

The film focuses on the ethics of media and news reports and the ethics of media people. In today’s era, it is difficult to tell how much public opinion is being manipulated on the Internet, and how much traffic is behind whether the capital is pushing whether the traffic is the highest or the truth is the highest, whether the content is king or the capital is king, in repeated reversals and games. The movie plot seems to map every hot search that really happens on the Internet today. The hot search is not the hot search for defending justice, but the hot search for cyber violence, profit-seeking capital and carnival of the mob. Behind the hot search are actually cold data, indifferent individuals and neglected victims.

The director explained in a simple way how the media now use templated methods to manipulate public opinion to chase hot spots, and how ironic it is to quickly incite the mob’s emotions with just some eye-catching titles without moral bottom line. Isn’t this the case in the fast food era? Emotional venting is far more concerned than the truth. However, many people are eager for gold, and the bones are ruined. Words have no blade, killing is invisible! Therefore, together with the copywriters of Hunan Enterprise Culture, we should be a persistent self-media person, not seeking to be a Buddha who saves people, but seeking not to be a broker of public opinion, because the manipulator will also become a victim. Goodwill is more important than hot search. Truth or illusion? Holding the sword of justice has been secretly used. Before the next comment on social events, we can let the bullets fly a little longer.

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Editor in charge:

　　Netease Sports News: This afternoon, the 2007 Super League North-South Star Tournament was held in Shanghai Jinshan District Stadium. In the end, Rooney scored four goals, Zou Yougen, Vicente and Yang Lin contributed to the South Team, while Tao Wei of the North Team scored twice, goals from Qu Bo, Li Jinyu, Diego, Elvis and Zhao Junzhe sealed the score at 7-7. In the penalty shootout, Xin Feng missed the penalty, and the northern team beat the southern team 9-8 (with a total score of 16-15) to win.

　　

　　

　　This is the fourth time that the China Football Professional League has hosted the Star Tournament. In 1994 and 1995, the North-South Star Tournament was held at the beginning of League A, but since then, this grand ceremony of China football was interrupted. Until last season, the Football Association held the first all-star match in the history of the Super League in Jinan. This year is the second all-star match of the Super League, and the powerful northern team is even more shining. At the same time, various awards of this year’s league will be awarded today.

　　Before the competition, the China Football Association and sponsors held a donation ceremony to the Soong Ching Ling Foundation of China, and donated 800,000 yuan to the latter. The game was kicked off by the southern team, and the northern team scored in the first minute. Li Jinyu broke through on the right to the bottom line and returned to the middle road. Tao Wei pushed the ball on the restricted area and the ball went straight to the dead corner, 1-0. Later, the Southern team quickly equalized the score. Wang Yun passed the ball directly to the front of the door. Zou Yougen’s shot was blocked by the defender. Vicente got the ball and shot it single-handedly. The ball was pounced by Li Leilei. Rooney, who was outflanked, succeeded in pushing the empty net, and the score became 1-1. In the 8th minute, the score was rewritten again. Roman Abramovich got the chance to go to the bottom on the left, and one foot crossed to the middle. Rooney easily scored with his heel and the score became 2-1. Later, the northern team quickly equalized the score. The defender of the southern team made a mistake in passing and catching the ball. Qu Bo got the ball and made a long shot in front of the restricted area. The ball rolled into the net again and the score became 2-2.

　　The pace of the game didn’t go fast, but the players seemed very relaxed on the court. In the 14th minute, the northern team organized an attack in the frontcourt, and Du Zhenyu suddenly shot a cold shot outside the restricted area, and the ball hit the far post and popped up, almost scoring again. Because it is raining in Shanghai, the field is slippery, which affects the mutual communication and cooperation between the players. In the 21st minute, the Southern Team expanded the score again. Zou Yougen passed the ball to the front of the goal from the left in the restricted area. Rooney didn’t get greedy and continued to pass the ball back to the former. Zou Yougen scored a goal from a small angle and the score became 3-2. Then the northern team immediately equalized the score, and the middle team members directly hit behind them. Zhao Junzhe headed back to the middle in the restricted area, and Li Jinyu volleyed the goal with his right foot. In the 29th minute, Roman Abramovich succeeded in offside and passed Li Leilei. Rooney received the ball and deliberately stayed in front of the door for a period of time before pushing the far corner. The score became 4-3. Then the northern team immediately returned the favor, and the curve wave broke through on the right and passed to the door, and the goalkeeper struggled to save the ball.

　　The backward northern team stepped up their offensive. In the 34th minute, Du Zhenyu stopped the ball in front of the restricted area, and volley and the goalkeeper punched the ball. This shot was very wonderful. Two minutes later, the Southern team expanded its lead, and Wang Yun passed the ball to Li Yan at the bottom line on the right. The latter’s heavy bombardment caused Li Leilei to save the ball and Vicente easily made up the shot, and the score was rewritten to 5-3. In the 41st minute, the southern team organized an attack in the frontcourt, and Li Yan’s shot in front of the restricted area was higher than the crossbar. In the 43rd minute, the northern team got a chance on the left, and Zhikov made a high-quality cross to the goal. Unfortunately, Qu Bo’s header was slightly higher than the crossbar.

　　In the 50 th minute, the southern team made a long pass in the backcourt and Rooney quickly inserted it. The goalkeeper took the lead in clearing the ball. In the 54th minute, the northern team pulled back a point, and Elvis left the left unguarded, easily leveled the ball to the middle, and Diego succeeded in shooting from the far corner, and the score was rewritten to 5-4. Later, the southern team returned the favor. Wang Yun passed the ball to the middle of the road on the right. Rooney’s powerful long-range shot missed the goal, followed by Zhang Ye’s loss of the ball in the backcourt. Elvis’s shot in front of the restricted area caused the goalkeeper to get rid of the ball, but the second shot quickly hugged it. In the 57th minute, the southern team played a series of subtle cooperation. Rooney stopped the ball in the back of the chest and volleyed across the door. Wang Yun passed the ball again in the restricted area, and Yang Lin, who was inserted later, pushed the goal and the score became 6-4. Then the northern team also scored a goal immediately. Elvis successfully shot the far corner on the left side of the restricted area, and the score became 6-5. In the 63rd minute, Rooney put on a solo performance, dribbling the ball from the left side to the restricted area and hitting the side net.

　　As the game went on, the scene was a little dull. In the 68th minute, Elvis passed in front of the restricted area, and then he shot with his long foot. The ball was saved by the goalkeeper, and Dong Wang’s supplementary shot hit the defender out of the bottom line. Then the northern team seized the opportunity. Tao Wei faced the defense in front of the restricted area and dodged the empty shot. The ball entered the door against the far post, and the score became 6-6. In the 74th minute, the northern team made a quick counterattack. Wang Yun made a wonderful pass from the front of the restricted area to the back point, and Yang Lin’s header was first cleared. In the 78th minute, the Southern team expanded the score again. Sun Xiang made an assist from the left and made a cross to the frontcourt. Rooney grabbed a header in front of the door and the score became 7-6. Then Rooney once again showed his football talent, and an imaginative shot almost broke the door again. In the 82nd minute, the Northern Team equalized the score, and Tao Wei returned to the middle from the left. Zhao Junzhe took the ball with two steps and shot with his right foot. The ball crossed the goalkeeper and fell into the net, and the score became 7-7.

　　In the penalty shootout, Diego first volleyed the goal, and Sun Xiang’s powerful long-range shot equalized the score for the South Team. In the second round of penalty, Tao Wei deceived the goalkeeper and sent the ball into the net. Wang Yun’s very tricky shot made the goalkeeper helpless. In the third round, Zhang Yaokun scored a goal and Lu Feng equalized for the southern team; In the fourth round, Dong Wang took the lead in sending the ball into the goal, and Rooney also easily broke the goal; In the fifth round, Du Zhenyu made a strong long-range goal, and Ma Cheng’s shot deceived the goalkeeper. In the sixth round, Zhao Junzhe’s shot hit the crossbar and bounced into the net, and Li Weifeng also broke the door of Zong Lei. In the seventh round, Elvis’ shot was successful, and Zhang Ye also successfully scored a penalty. In the eighth round, Zhang Shuai hit a penalty kick and Yang Lin also broke the goal. In the ninth round, Hao Junmin took the lead in penalty, and Xin Feng’s shot was higher than the crossbar. In the end, the northern team beat the southern team 9-8 on penalty.

　　Southern Team’s appearance lineup (4-4-2): 18-Song Zhenyu (46’1- Shengjiong Qiu); 3- Li Weifeng, 6- Li Yan (41’14- Ma Cheng), 5- Dewey (40’4- Sun Xiang), 13- Emerson; 11- Abu (40’2- Xinfeng), 8- Zheng Bin (46’7- Lu Feng), 9- Zou Yougen (46’12- Zhangye), 15- Wang Yun; 10- Vicente (46’16- Yang Lin), 17- Rooney

　　Northern Team’s appearance lineup (4-4-2): 1-Li Leilei (46’18- Zong Lei); 2- Cao Yang (46’7- Hao Junmin), 3- Ka barreiro (46’5- Zhang Yaokun), 4- Xu Yunlong (46’13- kelvin wong), 12- Zhang Shuai; 15- Zhikov (46’6- Dong Wang), 8- Tao Wei, 9- Zhao Junzhe, 14- Du Zhenyu; 10- Li Jinyu (46’16- Diego), 11- Qubo (46’17- Elvis)

Editor: Shuo Yang

Six nurses from one infected department and one infected group greeted the patients, starting from Li Yang, Zhang Huan, Yu Qiuping, Wu Zhimin, Zhang Zhen and Xiao Jie.

　　A light rain brings new flowers, and a thunder begins to wake up. In the season of fright, the spring is bright and the cherry blossoms are blooming. This is the best time for Wuhan people to enjoy flowers in the spring outing, but COVID-19 patients in the "Red Zone" ward can’t feel the breath of spring.

　　"If the patient can’t get out of the ward, we will bring spring into the ward." Six nurses, Wu Zhimin, Yu Qiuping, Zhang Zhen, Zhang Huan, Xiao Jie and Li Yang, from the First Affiliated Hospital of Army Medical University, were infected with tongji hospital in Wuhan Taikang. On weekdays, they take good care of patients like relatives, know the patient’s situation like the palm of their hand, and respond to the patient’s requirements.

　　This time, they read the longing for spring and health from the eyes and conversations of many patients, and wondered together how to make the impenetrable ward spring and make the sick patients’ hearts full of sunshine.

　　What should we do? Six people made a mistake, and the patients couldn’t enjoy the spring scenery. They also missed seeing it. Every day, hospitals and dormitories have two points and one line, high-intensity nursing work, and shifts are reversed day and night … … Even so, as long as they appear in front of patients, they all become energetic smiling angels.

　　The ingenious angels quickly thought of a good way. Zhang Zhen, a nurse in plastic surgery, volunteered to be a painter and painted everyone’s favorite flowers on protective clothing. Team leader Wu Zhimin and nurse Zhang Huan also made "flowers" by hand using cotton swabs and shoe covers.

　　"You brought spring!" "You are as beautiful as flowers!" As soon as the nursing team entered the ward, it immediately attracted the attention of patients and won everyone’s praise.

　　An aunt in bed 47 has been moping for several days. At this moment, she is surrounded by six nurses together with several patients, guessing what flowers are on their protective clothing one by one.

　　"This is cherry blossom, the most famous flower in Wuhan." The cherry blossoms on Zhang Zhen’s protective clothing were recognized at once. She said happily, "I wish everyone a speedy recovery and go to Wuhan University to enjoy the cherry blossoms."

　　"This should be a lily. Do you like lilies?" In the face of the patient’s question, Yu Qiuping said with a smile: "Pure lilies have the meaning of unity and friendship. I believe that as long as we unite, we will definitely overcome the virus and tide over the difficulties."

　　"Aunt, I have the best guess." Zhang Huan, who is always so happy as the name, took the patient Aunt Wang and said with a smile, "This is a sunflower. Sunflowers are born in the sun, and the virus is destroyed in the sun. I am here to help you eliminate the virus."

　　Today, Zhang Huan looks happier than usual. Her husband, nurse Chen Lei of Huoshenshan Hospital, won the third-class merit. Husband and wife have been fighting the epidemic in Wuhan for 20 days, but they have only met once for 30 minutes. But this did not affect Zhang Huan’s working status at all. The husband and wife always encouraged each other in WeChat, "Fight side by side ‘ Epidemic ’ It is a battle slogan, and paying attention to safety is the most beautiful love story. "

　　Li Yang, whose protective clothing was painted with roses, received the happiest task and sent three patients out of the hospital. "Roses not only symbolize love, but also have the meaning of bravery. You have bravely overcome your illness. No matter what difficulties you encounter in your future life, you should still face them bravely … …” At parting, Li Yang said to an elderly patient. "Although I have never seen your face, I will always remember you as beautiful as a rose." The patient said emotionally.

　　Wu Zhimin specially prepared a "flower" for the patient Mr. Zhou and his wife. Mr. Zhou was immersed in grief because his father and brother died of illness. In order to make him happy, Wu Zhimin thought of many ways. A few days ago, I learned that Mr. Zhou’s wife was also being treated in the hospital. Wu Zhimin applied to transfer the husband and wife to the same ward.

　　"Spring has come, and your illness has entered a recovery period. I believe you will be discharged soon." Wu Zhimin said while inserting "flowers" into the bedside. She found that Mr. Zhou’s frown had been stretched a lot … …

　　After completing the nursing task and walking out of the "red zone", six nurses took off their protective clothes and were reluctant to throw them away. Xiao Jie, who is a geriatric nurse, took Zhang Zhen, a "soul painter", and said, "There are many elderly patients in our department, and you will help me draw magnolia next time. The old people will have a soothing effect."

　　"Team leader, what’s the meaning of your lotus?" When everyone asked Wu Zhimin, Wu Zhimin said, "Lotus leaves the mud but is not stained. We should also ensure that ‘ Zero infection ’ , a peaceful triumph. "

　　Directed by Li Yu, supervised by Fang Li, and starring Mary and Song Jia, the movie "Sunshine Robber" will be released in May 1st. The film is adapted from Japanese writer Kotaro Isaka’s novel Sunshine Robber, which tells the legendary adventure story of four strange young people who form a "robber" group and bravely break into gangs to seize tigers. Their encounters, personalities, small emotions and great changes have enough details to pave the way. Their life direction and fate sigh have detailed context evolution. Individual endowments, social pulse and vision of the times are closely linked, telling the audience a city story of love and healing.

　　Innovative imagination is the most prominent feature of film art. As director Li Yu said, "Fun and imagination are very important for movies, so I want to shoot a different one ‘ Fairy tale realism ’ 。” Movies should explore new themes, narrative structures, languages, styles, techniques and technologies to break the rigidity of the types and modes of commercial films. Among them, content innovation is the most fundamental innovation. An excellent film must first have substantial content and rich connotation, that is, profound literariness and humanism. For Li Yuhe Fang Li, the golden partner, The Robber in the Sunshine is a bold breakthrough in a new theme, which is more reflected in the projection and focus on the current society.

　　In the film, Mary plays the role of Sunshine, a person who is uninhibited and careless on the surface, but has a deep shadow and insecurity in his heart. Mary said in an interview that she had a lot of resonance when she played the role of Sunshine. In the film, Sunshine used the so-called strong appearance to hide her inner fear, which was very similar to her experience of bringing happiness to others at work and sometimes being unable to solve her own pain. And many of us are not another "Mary"? We can bear all the wind and rain in front of people, and the people behind us may collapse instantly because of a slight touch. How can there be a quiet time, but everyone insists on it all the way, for the ideal, for the family, for love, and for all the worthwhile existence. This is the ukiyo-e painting of contemporary people’s life. No matter what we will face, the eternal thing is to believe in truth, goodness and beauty and love.

　　Not every innovation will work, and some film innovations are difficult to be accepted by the audience because of the lack of vivid and profound characters, or the characterization is a low-level emotional consumption, which lacks the presentation of its spiritual realm. Fang Li’s earlier film "Birds at the Phoenix" jumped out of this creative pattern and successfully portrayed plump and vivid characters such as Jiao Sanye and Xiaotian Ming. Especially in Jiao Sanye, it reflects the persistence, farmers’ kindness, simplicity, shrewdness and limitations, and the dignity of being a teacher influenced by Confucian culture, all of which constitute a leading, distinctive and complex personality. The beauty of Fang Li’s latest producer, The Sunshine Robber, lies in putting the process of love and healing in the world on the screen through fairy-tale expression. In the movie, both Song Jia who lost his "daughter" and Mary, who is fond of heroic deeds, including villains, are people who need to be cured. Mary helped Song Jia find her daughter, and Song Jia also healed Mary’s unknown pain. Whether it was the "mother-daughter relationship" between Song Jia and the tiger Nana or the sisterhood between Mary and Song Jia, what really healed was the sincerity between each other.

　　"I want to hold you so that you won’t get hurt. I want to watch you grow up. I want to stay with you for you until I love you." This is the core meaning of the film throughout. When the little Nana gently touches Xiaoxue’s hand, the warm and harmonious picture of people and animals, we can hear each other’s heartbeat through the screen. The deep entrustment left by Cici, the tiger’s mother, at her last glance is the loss of her daughter Nana and the sustenance of her love. Little Nana has never lost her mother, and Cici’s love is perfectly continued in Xiaoxue. In this way, "Sunshine Robber" cured every audience.

　　At the end of the film, it is sunshine’s farewell to Xiaoxue and Nana. The sunshine sent their "mother and daughter" to the sun-shaped hot air balloon, and this short escape will soon come to an end. The sunshine can’t continue the fairy tale life with them, but the sun, which symbolizes the sunshine, will carry them to the distance. The companionship, care and preference in the whole movie are never like what the sun said: commitment is like debt, and it is all because of love. Freedom is the deepest yearning of sunshine, and loss will be her eternal gain. Dear friends, Xiaoxue, the sunshine says goodbye, so let’s start a romantic, warm, fantastic and humorous healing journey!

　　Formal innovation is usually the iconic feature of movies. The core significance of form for works lies in conveying content and spirit with various aesthetic carriers, so the pursuit of form should be meaningful and unified with content and spiritual connotation. "The Robber of the Sunshine" is by no means a typed story. In the handling of the screenwriter and director, the pattern is bigger and the social empathy is bigger.

　　The monologue in the film says, "Strange animals will be protected, but strange people will be excluded, but you should keep your strangeness, because strange people will always meet." In the film, Xiaoxue and Sunshine, Xiaoxue and Tiger Nana are harmonious but different from each other. The lies carried by Sunshine, Nana’s innocence, Xiaoxue’s dream, Liu’s magical infatuation, and Lin’s authentic reality … The screenwriter boldly uses color narration to tell the relationship between love and healing. Warm, cold and gray colors express three unique aesthetic and value demands. The villains represented by Liu Shenqi (Ceng Zhiwei) mostly use the cool colors of purple and dark red when they appear, which is in sharp contrast with the warm colors of yellow and pink presented by Sunshine and Xiaoxue. When it comes to everyone’s pain in the past, most of them use colors with extremely low saturation, such as gray and white, which are prominent in the distribution of screen colors and have a clear idea, making the whole story line more vivid, which is intended to tell the audience that there is no permanent gloom or permanent brilliance, and some.

　　With its unique artistic aesthetics, the film "Sunshine Robber" makes the film and television works full of vitality and more touching aesthetic charm. The narrative technique and creative style adopted in the work are integrated with the fairy tales told in the work, which makes the audience feel strong emotional resonance and get a relaxed and comfortable audio-visual experience. In the unique narrative, the film pays more attention to delicate, euphemistic, affectionate and touching emotional rendering, human nature analysis and revealing the unique character of the characters. The vivid details that can be seen everywhere in the play not only allow the audience to see people, but also make the characters affectionate. I can’t help but feel that the original movie can still be shot like this? In the film, whether it is the "mother-daughter relationship" between Xiaoxue and Tiger Nana, or the sisterhood between Sunshine and Xiaoxue in thelma and louise, it is creating a positive and loving atmosphere. Such a scene in the film makes people feel that Liu’s magical pink powder will make people forget the past, and Nana, who has no intention of inhaling it, is no exception. Just when the sun was alone in the transport vehicle facing Nana, who was already "strange", everyone thought that the jump was fatal, but it was Nana’s long-lost coquetry. The plot reversal tells the audience an interesting truth, that love is the antidote not to be lost in the dreamland.

　　Ba Jin once said: "Friendship in my past life is like a bright light, which shines through my soul and makes my existence a little bit glorious." In the film, Xiaoxue and the sunshine become the bright shadows in each other’s lives, one is the dreamy snow in winter, and the other is the hot light in summer. The interweaving between two people makes each other’s four seasons complete. This setting closely follows the present, stimulates empathy, and makes the public understand that even if life is indifferent and helpless, we must believe that there is always one person who can arouse all hopes and enthusiasm. "Sunshine Robber" tries to present and restore life truly and accurately by using the aesthetic way of film and television. Whether it’s a warm and happy pet-seeking office or a rippling sea, and the blue and breezy sky, and the playful pursuit of tiger Nana or even a leap at a critical juncture, it can be said that it has been carved with great care. In terms of artistic expression, this work’s creative attitude of pursuing quality products is also very worthy of recognition.

　　In the general trend of genre creation and industrial production, it is the best choice to keep personal expression. As Fang Li, the film producer, said, "We especially want to share a film that is full of sunshine, happiness, fantasy and adventure, and romance with all our audiences." Based on this, we saw more of ourselves in "Sunshine Robber", and also let us see the love and healing that everyone is eager for in the real world.

　　Domestic beauty brands are on the rise, gradually occupying the market share of international cosmetics in China, which is expected to achieve a breakthrough from catching up to surpassing.

　　Recently, A-share cosmetics listed companies have successively disclosed the 2023 performance forecast. Under the background of consumption recovery, many companies, including Freda, Marubi, Shuiyang and Kesi, expect net profit to increase year-on-year.

　　The performance of subdivided tracks is beautiful

　　Marubi, a veteran domestic beauty company, released a performance forecast saying that the company expects to achieve a net profit of 300 million yuan to 330 million yuan in 2023, an increase of 72% to 89% year-on-year; The net profit after deduction was 220 million yuan to 250 million yuan, a year-on-year increase of 62% to 84%.

　　The company said that it is actively promoting the transformation of online channels. Among them, the content e-commerce of Marumi brand represented by Tik Tok Aauto Quicker increased by over 100%, and the second brand PL Love Fire increased by over 100%. In addition, the company firmly divides channels and products, implements the strategy of "big mind and single product", optimizes product structure, and reduces costs and improves efficiency.

　　The single product strategy and the promotion of online channels are the reasons why most domestic cosmetics listed companies achieved performance growth last year.

　　According to the data of Youth Intelligence, in 2023, the growth rate of platform cosmetics sales in Tik Tok was 47%, and that in Aauto Quicker was 69.7%. This feature is also reflected in the performance forecasts of many companies.

　　Shuiyang shares are expected to achieve a net profit of 280 million yuan to 320 million yuan in 2023, a year-on-year increase of 124% to 156%; The non-net profit deducted was 260 million yuan to 300 million yuan, up 169% to 210% year-on-year. The company owns its own brands: Effidan, Dashuidi and Royal Mud Workshop, and its agency brand business is also deeply bound with Johnson & Johnson.

　　Shuiyang Co., Ltd. said that during the reporting period, the multi-level brand matrix system of the company’s own brands was further improved, brand assets continued to precipitate, the agency brand business entered a benign track, the overall business and product structure were further optimized, and the proportion of high-margin brands continued to rise.

　　Freda is expected to achieve a net profit of 260 million yuan to 290 million yuan in 2023, an increase of 472% to 538% year-on-year; The non-net profit deducted was 116 million yuan to 146 million yuan, up 98% to 150% year-on-year.

　　After divesting the real estate development business, Freda has continuously empowered its core business development by relying on the strength of scientific research and development and the advantages of multi-brand omni-channel development. The company said that during the reporting period, the cosmetics business continued to build a brand matrix, broaden sales channels and achieve sustained and steady growth.

　　On the raw material side, Kesi, a leading sunscreen company, expects the net profit of returning to the mother in 2023 to be 720 million yuan to 760 million yuan, up 85.50% to 95.80% year-on-year.

　　During the reporting period, with the steady improvement of the market position of KES and the continuous growth of the market demand for sunscreen products, as well as the improvement of the company’s overall capacity utilization rate and the rapid release of new product capacity represented by new sunscreen agents, it helped the company to improve its main business income and gross profit margin. According to reports, in the future, the company will also invest in the construction of "10,000 tons of sunscreen products in Malaysia" to expand market demand in Asia-Pacific, Europe and other regions.

　　The medical and beauty sector also showed signs of recovery. Aimeike expects to achieve a net profit of 1.81 billion yuan to 1.9 billion yuan in 2023, a year-on-year increase of 43% to 50%; The non-net profit was 1.782 billion yuan to 1.872 billion yuan, a year-on-year increase of 49% to 56%.

　　Aimeike said that the company actively pays attention to market changes, provides high-quality services for downstream medical and beauty institutions at the academic and operational ends, better meets the needs of beauty seekers and enhances the depth of cooperation with customers. At the same time, through the distribution model, we will further expand the number of institutions covered by the company’s products and enhance the breadth of cooperation with customers. The company continues to increase investment in research and development expenses and do a good job in the research and development of pipeline products.

　　According to the performance forecast released by Jinbo Bio, the company’s net profit for returning to its mother in 2023 is expected to be 280 million yuan to 300 million yuan, up 156.47% year-on-year to 174.79%. The main reason for the increase in performance is that the company continues to increase R&D investment, actively develops new products and product upgrades, and strives to increase brand promotion and market development.

　　Constructing core competitiveness with high quality

　　Some people in the industry told reporters that scientific research is still the core issue. With the upgrading of consumer demand and the trend of rational consumption, cosmetics brands began to "roll" research and development, "roll" technology, "roll" ingredients and "roll" raw materials.

　　High-quality domestic brands sold well last year, mainly because they gradually gained the trust and recognition of consumers in terms of quality and safety, and their market competitiveness was constantly enhanced. At the same time, consumers’ rational consumption awareness was enhanced, and domestic brands with high cost performance and good use experience became the preferred choice.

　　In addition, the domestic beauty care brand has also broken the traditional operation mode and made bold innovations and attempts in marketing, attracting more young consumers. With the continuous improvement of the product strength and research and development strength of domestic beauty brands, its rising trend is expected to continue.

　　Caixin Securities Research Report pointed out that in the long run, with the gradual recovery of consumption, domestic brands continue to consolidate their brand potential and adjust their marketing strategies in time. Domestic brands with solid R&D functions, strong marketing capabilities and multi-brand matrices are expected to rise further.

　　It is worth noting that the market space for domestic beauty products to expand is still increasing. The report "Insight into the Development and Consumption of Cosmetics Market in China in 2023" shows that the market size of China’s cosmetics industry is about 516.9 billion yuan in 2023, up 6.4% year-on-year, and it is expected to increase to 579.1 billion yuan in 2025.

　　Recently, the General Office of the State Council issued the Opinions on Developing the Silver-haired Economy and Improving the Well-being of the Elderly. This is the first time that a special policy with the theme of silver-haired economy has been introduced at the national level, and it is also the first time to encourage the development of anti-aging products at the national level, which mentions promoting the research and development of cosmetic raw materials, formulation and production process design and development.