The banks of Huangpu River are full of splendor, which has always been a beautiful business card of Shanghai. At the press conference of 2024 Shanghai Spring Festival series activities, Zhu Xinjun, deputy director of Shanghai Greening and City Appearance Bureau, introduced that during the Spring Festival, Shanghai will continue to create a festive and peaceful holiday atmosphere with landscape lighting.
The lighting time of landscape lighting will be extended appropriately. From February 9 (Friday) to February 17 (Saturday) this year, the city’s landscape lighting will start the holiday mode. In the core areas such as the Bund, the North Bund and the Little Lujiazui area, along the Suzhou Creek, in the municipal business district, in important areas such as "one ring and two elevated roads (inner ring elevated road elevated road and north-south elevated road)", and in important single buildings (structures) such as nanpu bridge, the lighting time is appropriately extended.
Create a festive and warm night scene effect, and use colored light and dynamic light to display colorful and colorful night scene effects in the core areas, important areas and important single buildings (structures) of this city; The main media facades along the Huangpu River, such as the Port Building and the Aurora Building, will broadcast the publicity videos of the Spring Festival theme in cycles. At the same time, temporary landscape lighting will be set up around the waterfront public space, parks and public squares of "one river and one river" to support the orderly display of light and shadow works of art in important business districts and landmark buildings. For example, Xuhui District organized the Spring Festival theme light and shadow show in Xujiahui business circle, Huangpu District in Guanglu Building along Suzhou River, and Jing ‘an District in Nanjing West Road business circle. Specific arrangements can pay attention to the official information released by the greening and city appearance departments of each district.
Outdoor advertisements set off the festive atmosphere. More than 260 temporary outdoor advertisements in municipal business districts and regional commercial centers such as Nanjing East Road, Huaihai Road, Nanjing West Road, Xujiahui and North Bund will highlight the theme of the Year of the Dragon and promote the traditional culture of China through the "Year of the Year" element. In addition, traditional festival decorations such as national flags, lanterns and Chinese knots will be hung on the streets of the city to create an atmosphere of the Spring Festival.
It should be reminded that during the Spring Festival, the city does not organize the Huangpu River theme light and shadow show, so citizens and tourists are requested to make reasonable arrangements for travel.