标签归档：西安耍耍网

On the Definition of ＂Culture＂ and ＂Cultural Form＂

When historians introduce "history" to people, they will first focus on how they understand the concept of "history"; Philosophers will also focus on how to understand "philosophy" when introducing their own philosophical research results to the people. As a lover and disseminator of Chinese studies, it is natural to follow the pace of the master and discuss clearly what is "Chinese studies" first. Talk about personal opinions and understanding again. Now we encounter a broader concept, that is, what is "culture"? What is "traditional culture"? What is "China culture"?

We can try to answer from two aspects: the definition of culture and the form of culture. The former mainly thinks about what the concept of culture refers to. The latter mainly thinks about how culture exists, how to form and how to develop. The concept of "form" was first used in biology and natural philosophy. In biology, it refers to the science of studying the external shape, internal structure and evolution process of objects. In natural philosophy, it refers to studying the form, structure and characteristics of philosophy, specifically, understanding philosophy from the aspects of philosophy research purpose, research object and expression form. The form of culture is to understand a certain culture from the perspectives of externally visible existence form, internally observable existence structure and cultural development and change.

We can think that "cultural form" is a concept derived from "natural form". Although the elements are different from each other, we can still understand "culture" through basic elements such as cultural purpose, characteristics, structure, function and position. That is to say, people gradually understand the "basic connotation" of culture through its "external existence form". In a broad sense, "culture" refers to the spiritual wealth created by the whole human society and its spiritual production capacity; In a narrow sense, "culture" refers to the concrete existence of philosophy, literature, art, education, science and customs. Generally speaking, discussing culture is about a specific culture, rather than discussing the sum of all human cultures in a macro way.

The characteristics of different cultural forms are mainly reflected by theoretical characteristics, clients, forms of expression, social influence and people’s position. The basic way for people to know "culture" is also from these elements. No matter what kind of culture it is, it has its own specific people’s position and service object. For example, Taoism regards "Tao" as the subject of the world, while "people" as the object of the world, and based on the basic position of "people", it comes to the value judgment of "following only the Tao". Confucianism regards "Heaven" as the main body of the world and "Son of Heaven" as the master of the world, and based on the basic position of long-term stability, it comes to the value judgment of "monarch, monarch, minister and minister". There are obvious differences in the starting point and ending point of thinking between the two cultures, which we call the difference of "cultural form" in "people’s position" and "service object"

People know and distinguish things through "differences". If there is no difference, all people look at the same face and all things look the same, then people can’t know the world. Among all the differences, there is a kind of "unity" in treating others, that is, all cultures serve people in the final analysis, but specifically serve the whole mankind? Or serve some people? Is it for the majority of people? Or serve a few people? From this, we can judge the "pattern" of a certain culture, from which we can see the "mind" and "realm" of a certain kind of people.

"For whom" is just a way to divide "cultural form". According to the observer’s point of view, as well as the differences in cognitive purposes and cognitive methods, there are more forms to divide cultural form. For example, literary and art circles and scientific circles, such as literature and audio-visual arts, such as materialism and idealism, such as hegelianism and Marxism, such as Taoist culture and Confucian culture, such as traditional culture and modern culture. It is worth noting that any "division" is an artificial division, which is divided by individuals according to certain needs and certain characteristics. It does not mean that there is a natural insurmountable gap between them. From a macro point of view, "culture" is always a whole, but it shows different characteristics in specific forms.

Finally, let’s discuss the issues of "cultural development" and "evolution of cultural forms". Culture is not static, let alone natural, but appears with the emergence of human society and develops with the development of society. Its fundamental driving force comes from the development of "economic base", which is Marx’s viewpoint and the basic theory of "historical materialism", that is, "economic base determines superstructure". The degree of economic development determines the degree of cultural development, which in turn promotes or hinders economic development. It looks similar to it, but actually the opposite view is "economic materialism" or "vulgar view of economic history", which is essentially a misinterpretation of "dialectical historical materialism". This view simply discusses "the economic base determines the superstructure" and denies "the reaction of the economic base of the superstructure". When looking at the issue of "cultural development", it often emphasizes the level of economic development, but does not discuss the degree of political civilization and ideological development.

Why should we use western culture to transform our culture?

Carry forward excellent traditional culture under the guidance of Marxism.

Under the guidance of Marxism, critically absorb western culture.

Six humorous stories ~ is there anything more tragic than this？ Netizen god replies ~ hahaha …

1. Someone sent Weibo: Yesterday, when I went to check in with my girlfriend for the first time, I met the police to make rounds. What could be more tragic? Netizen replied: Yes, the police asked your girlfriend in front of you why it was you every time.

2. I went to the pharmacy to buy medicine. When I saw an electronic scale at the door, I went up and weighed it to see if I had gained weight recently. But after I stood up, the lights on the shore didn’t light up and the numbers didn’t show … I suddenly became nervous. Am I already too overweight to be measured? At this time, there was a sentence in the room, "Girl, what are you doing stepping on our induction cooker?"

3, called a cleaner to clean the house, aunt to wear a shoe cover when entering the door. I quickly said: no, no, you can just step in! Aunt cleaning: no, I’m afraid I’ll get my shoes dirty …

4. I saw a fat girl walking slowly on the treadmill in the gym. I went to remind her:

"Sister, you have to hurry up, or you won’t get the effect of reducing fei. My sister replied with injustice, "I adjust it very quickly.

But it slowed down as soon as I stepped on it! "

5. At the age of 12 or 13, there was a lot of blood in the chair after class. I understood it at that time and didn’t panic at all. On the contrary, my classmates were very scared. I spent most of my time explaining to them what the physiological period is and why it bleeds until the teacher came and said to me, "Boys don’t have these things." I was rushed to the hospital.

6. During lunch, a female colleague of mine suddenly asked me with great concern: You should pay attention to your health.

I said: Why do you suddenly say this?

She said, because I think you seldom drink water.

I said, How do you know that I seldom drink water?

She said: Because you haven’t been to the toilet in the morning.

I asked strangely, how do you know?

She said solemnly, because you haven’t zipped your pants since morning … embarrassed …

Last year, you are better than this year, learn practical matching skills, and old clothes are more fashionable to wear.

Is there anything different between you last year and you this year? We are all on the way to becoming beautiful and becoming more and more confident. It is also last year’s clothes, which can also give birth to fashion sparks under careful collocation.

You were more fashionable last year than you are this year. Don’t blindly buy new clothes in winter. As long as we learn these practical matching tips, the old clothes will be more exotic when worn.

Just like this blogger, this year’s dress is obviously more progressive than last year’s. The way of washing blue denim jacket and overlapping white T-shirts is not fashionable enough, although it is lively and age-reducing.

This year’s clothes have become more fashionable and confident. Replace the white T-shirt with a short pink T-shirt, which is very refreshing with straight white pants. The matching of retro denim jackets is more playful and tall, and small people can wear it.

Cotton-padded jacket with quilted design, or down jacket, will not be so bloated visually. Last year, I directly used quilted cotton-padded jacket with tapered pants, which was neat and elegant, but my legs were not slender enough.

This year’s clothes are obviously a lot more foreign. It’s still the same piece of quilted straight jeans with high waist, which naturally raises the waistline. Casual and handsome is also very long-legged, and it is more friendly to the small figure.

Don’t always wear a lambswool coat with fur, and don’t always wear small black pants. This fur-and-fur coat is easy to wear a bloated feeling. We can wear wide-leg jeans with high waist, which is handsome and stylish.

A loose fur coat like this must be paired with drooping and neat trousers. High-waisted wide-leg jeans are cool. It is also very fashionable and coordinated with the fur coat.

The loose down jacket is also very warm when worn. Last year, you could wear loose down jackets with slim leggings. It is fashionable and warm to wear with platform shoes.

Loose down jacket, with strong fluffy style, is more generous to wear. Loose beige down jacket with thick-soled riding boots also adds a sense of fashion. Compared with the collocation of loafers, thick-soled boots are more fashionable and foreign.

A thicker fur coat looks a bit loose and more inclusive. A loose fur coat like this, with high-waisted straight pants, will make the legs look slimmer.

To be more fashionable, we can try a loose fur coat with a white T-shirt with a cartoon personality. Paired with high-waisted jeans, it will be more fashionable than small black pants. High-waisted jeans are more fashionable than small black pants.

Last year, the small coat of lambswool was still relatively low-key, and it was a bit temperamental to wear it directly with small black pants. This year’s wear has been improved in details and more fashionable.

Caramel-colored lambswool coat and high-waisted wide-leg pants with woolen fabric make your legs more straight. Loose high-waisted wide-leg pants, woolen fabrics are thicker, with thick-soled plush slippers, which are also very playful and age-reducing.

Short down jacket with slim black pants, although simple and generous, it is easy to expose the leg shape. If we want to try old clothes and wear new ones, we can wear them with high-waisted straight jeans.

The short down jacket, with a slightly loose white T-shirt and high-waisted straight jeans, has a clear layering and enriches the overall fashion. The short down jacket with high-waisted straight jeans also fully stretched the legs.

Wearing a black suit can also become more brilliant. We can try loose sweaters, and the matching with leg pants will be more casual and generous. The overall style will be a little bloated.

Wearing a black loose sweater will also show a sense of fashion. Like this kind of loose black sweater, with slightly tall waist pants, it is more fashionable to wear. Especially with the decoration of the belt, it raises the waistline and looks more exquisite and fashionable.

—END

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＂The hardest 2022＂, have local listed beauty companies come through？

Interface journalist | Zhou Fangying

Interface News Editor | Lou Qinqin

On the occasion of the handover in late spring and early summer, the local beauty listed companies that have spent the cold winter have handed over their transcripts in the first quarter of 2022 and 2023.

As can be seen from the 2022 annual report, two domestic beauty companies, Proya and Betani, which are characterized by effective skin care, are still growing against the trend. In 2022, Polaiya’s revenue increased by 37.8% year-on-year to 6.39 billion yuan, and the net profit returned to the mother increased by 41.9% to 817 million yuan; Betaine’s revenue increased by 24.7% year-on-year to 5.01 billion yuan, and the net profit returned to the mother increased by 21.8% to 1.05 billion yuan.

These two local beauty groups are rising stars who broke the 5 billion yuan mark for the first time after shanghai jahwa, an "old-timer", and both of them take a single main brand as the main force of performance.

Polaiya brand accounted for more than 82% of the group’s total revenue for two consecutive years. Winona brand is the only main brand since Betani was founded, which has created a subdivision of sensitive muscle repair.

However, it is worth mentioning that although Betani still maintained a double increase in net profit of revenue under the situation of repeated epidemics in 2022, the growth rate slowed down significantly. In addition to the epidemic raid in 2020, Betani’s revenue and net profit have increased by more than 30% in the past five years.

In 2022, the epidemic situation repeatedly brought more obvious impact on local listed beauty companies such as shanghai jahwa, Marubi, Shuiyang and Shangmei, with their revenue declining by 3% to 26%, while the net profit returned to their mothers decreased by about 20% to 60%.

Marubi Co., Ltd. pointed out in the financial report that the transformation of online channels and the expansion of online self-operated business have led to the increase of various expenses and have an impact on net profit. During the period, Marubi’s revenue decreased by 3.1% year-on-year, net profit returned to the mother decreased by 29.7% to 170 million yuan, while sales expenses increased by over 100 million yuan. Among them, the main brand Marumi’s revenue decreased by 12.3% year-on-year, which obviously caused a big drag on the company’s performance.

Except for Marubi, the common problems of the above-mentioned companies are that the head effect of the main brands is not obvious, and the development volume of new brands is broken.

Taking Shangmei as an example, three brands, Kanshu, Yiye and Red Elephant, accounted for over 90% of the group’s performance, but all three brands experienced a revenue decline of 20% to 30%. Among them, Kans and Yiye are undergoing upgrading and transformation. For example, Yiye is now positioned as a pure beauty brand. The new brands developed by Shangmei in recent years, such as high muscle energy, extreme square and one page, are still in the market cultivation stage, and their coverage spans from mass to high-end, from personal care to maternal and child care, but the revenue benefit is not yet obvious.

Shuiyang Co., Ltd. said in the recent investor relations activities that a brand matrix of "2+2+n" has been formed at present. The newly acquired French high-end skin care brand EDB and the original main brand Yu Nifang are the first 2, the big water drops and the small confusion are the second 2, and N is some new brands. In the first quarter, except EDB and Royal Nifang, other brands still suffered some losses.

The opportunity to expand the segmentation field with new brands has become the consensus of beauty group. The aforementioned Polaiya and Betani, who are more resilient in the epidemic, are also trying to establish a second growth point.

In 2022, the single-brand revenue of Caitang, a cosmetics brand owned by Polaiya, exceeded 500 million yuan, which has doubled for two consecutive years, but there is still a big gap with the main brand of Polaiya, which is 5.2 billion yuan. Betaine launched a high-end anti-aging brand in 2022, trying to fill the gap in the high-end field for the group beyond Winona at the mass price.

From the financial reports and external information of local beauty groups, we can also find that the strategy of "big single product" and the development potential of online e-commerce in Tik Tok and Aauto Quicker are frequently mentioned.

During the period, Marumi shares combed the product structure and streamlined more than 200 SKUs. The company intends to promote the strategy of dividing canals and products. For example, online, the eye cream of star single product is the core, supplemented by the newly launched "big single product" such as anti-aging essence, while offline, the gift box set is the most important to enhance the in-store experience.

Shanghai jahwa, who has always focused on offline channels, said in the 2022 financial report that the company’s e-commerce channels continued to promote multi-platform layout, and gradually digested the past dependence on a single style of play, such as eliminating the impact of Tmall’s over-the-top loss, and achieved an overall growth of about 4%. Among them, the growth rate of interested e-commerce (Tik Tok, Aauto Quicker, etc.) exceeded 200%.

Together with the 2022 financial report, there are also good news that major local beauty groups have returned to growth in the first quarter and achieved recovery. The overall market data can also reflect the signal that the beauty industry is recovering.

According to the data of the National Bureau of Statistics, the total retail sales of cosmetics in the first quarter was 104.3 billion yuan, a year-on-year increase of 5.9%. In comparison, in March this year, the total retail sales of cosmetics reached the highest value in the past five years, with an increase of nearly 10%.

However, judging from the generally dull feedback of e-commerce promotion on Women’s Day on March 8th this year, it will take some time for the beauty industry to fully recover, and local cosmetics companies still need to be cautiously optimistic.

Recommended for moving bricks in December： If you want to play gold for a long time, look at these 5 games and don’t need to. …

The price is stable and a single person can move it, but you don’t have to change games for 0 krypton.

In fact, moving bricks in the game is a game that collects all kinds of equipment and props and generates virtual benefits after selling them day by day. Here are some brick-moving games that are relatively stable at the end of 2023.

The first "Asked". In the game, the daily stable gold withdrawal point is to bet the dart, which can be bet three times a week, with 10 million yuan at a time, and the income of one week is 30 million game coins. The second is brushing, which is a very important part. Because there is nothing to brush after finishing the darts and daily tasks, you can only brush the road all the time. It takes several hours a day, and the income of one day is 15 million game coins, and the total income of one week is 100 million game coins.

The second Tianya Mingyue Knife. Moving bricks is mainly to get money and silver, and the methods are simple:

→ The first is the escort dart, the mighty dart and the world dart. The world dart is once a week, and more money is given.

→ The second is to make a copy, in which you can type unbound things and then sell them in the trading bank stalls.

But the most profitable thing is to bet on darts, which can be said to be the most stable in vice industry. Even if you are not an escort, you can join other teams to bet on darts, and you can also get rich rewards.

In addition to darts, you can make money by seizing and digging treasures. Players who want to seize are a bit of a test of combat effectiveness. After all, if they have no strength, they can’t accept others. Whether it’s treasure digging or arrest, it’s very suitable for single players to brush. Treasure digging can get some precious items and props, which can be consigned and sold at auction houses to get profits.

The third "The Legend of the Three Kingdoms". The basic tactics are three occupations, the boss plays with soldiers, and the petty bourgeoisie plays with wizards and Taoist priests. Contact customer service in the game to send gold sponsorship and king sponsorship, free unlocking, automatic recycling and picking up, which is necessary for playing gold party.

When you first enter the game, you should do the main task first, and improve your combat power first. The game can recover the gold ingot by hanging up and blaming, and then find the player who lacks the gold ingot directly. The income is also good. If you have equipment, you can open more, and the efficiency of playing gold will be greatly improved.

In addition to this method, there is another method, that is, reward exchange activities. You don’t need to find players all over the world to meet the corresponding requirements in the reward. You can find customer service to directly exchange rice, and exchange as much as you can. There is no handling fee and no threshold, which is a relatively simple method of moving bricks. Beginners can operate, and there are dozens of lucky days, depending on their proficiency.

The fourth "Hero of Interpretation of Eritrea". The game can be opened three times directly, without assistance to avoid titles, with small memory and less occupation, and there is no pressure for any assembly machine of about 2000 to open three times. When the task is linked, only one number will pick up the task, and the other two will pick up the task simultaneously, so try to wait until the three numbers line up and pick up the number together, so there is no need to buy other messy plug-ins. Ghost catching, drawing and treasure digging are all automatically hung up, and friends can be added near the free trade of goods.

The demand of the new tour boss is large, and there are many second-hand dealers who receive goods. When the world has goods in hand, someone will look for you.

The fifth "Magic Field Tour". This should be an old game. The main methods are playing experience ball, selling magic stones, brushing workshop baby to sell magic stones and thunder baby to sell magic stones, running businesses to make money, changing souls to sell magic stones and so on. These are all more effective. According to the above method, if you open more accounts, you can use your experience to sell them first, and get the first batch of bonuses to get a four-star baby pig. This experienced bonus remembers that the team brush will also have experience bonus, and the copy will earn a lot but you have to invest a lot in the early stage.

These are the five games that I recommend today that can make rice steadily at the end of December. If you want to watch other different brick-moving games, you can praise them and support them later, and I wish you a happy game and a win-win situation! See you in the next game video!

After five years, who can cross the hill？

This article Source: Time Finance Author: Zhou Jiabao

"If you want to succeed in China, you have to find a general trend. Find the wind and you can take off with one wing. When the general trend is no longer, even Kun Peng can’t fly. " In April 2023, Ma Xiaoyu, vice president of L ‘Oré al China and general manager of high-end cosmetics department, spoke frankly to Time Finance and other media.

In the past five years, influenced by many factors, such as the awakening of consumer awareness, Internet traffic bonus and the upgrading of economic structure, the beauty industry in China has experienced an unprecedented highlight moment.

Statistics from the National Bureau of Statistics show that from 2018 to 2022, the total retail sales of cosmetics in China increased from 261.9 billion yuan to 393.56 billion yuan. In the first half of 2023, the total retail sales of cosmetics in China increased by 8.6% year-on-year to 207.1 billion yuan, which was more than the total retail sales of cosmetics in 2015.

The rapid expansion of the market has made China the largest overseas market for international beauty groups, and also allowed many local beauty companies to taste the fruits of victory. In 2022, more than 30 domestic beauty companies entered the echelon with annual revenue of 1 billion yuan, and the single-brand revenue scale of head enterprises exceeded 5 billion yuan.

However, it is impossible for any industry to stay in a high-speed growth environment. "This wind in China is in the troposphere." Ma Xiaoyu added that the troposphere, with frequent air movements, indicates the complicated and changeable beauty market environment in China.

When the impact of the epidemic "black swan" has not completely dissipated and the Internet traffic dividend has peaked, this uncertainty has become more and more prominent. Although the development of the industry has matured, the consumer demand has always been difficult to meet expectations. After experiencing a rush from 0 to 1, local beauty began to slow down and enter a cyclical adjustment.

We have seen that domestic beauty companies that have gained market share in the past few years have begun to scramble to get out of the comfort zone. Huaxi Bio, Polaiya, shanghai jahwa and other track head players make new decisions at this crossroads. In the short-term interests and long-term benefits, the latter is chosen to seek a more stable chassis to confront possible opportunities and shocks.

Make up lessons for high growth:Beauty industry long slope seeking snow

Entering the adjustment period does not mean that the fast-moving train suddenly loses its kinetic energy.

In the first half of this year, the achievements of domestic beauty companies were still bright. According to industry media statistics, the total revenue of ten local listed beauty companies, such as Huaxi Bio, Polaiya, Betani, shanghai jahwa and Aimeike, exceeded 22.3 billion yuan in half a year, achieving double-digit growth compared with the same period last year. Among them, the revenue scale of Huaxi Bio and Polaiya exceeded 3 billion yuan, setting a record high.

It is worth noting that the latest performance data reflects two new changes in the domestic beauty industry.

On the one hand, domestic beauty companies began to stage a ranking chase, and the scale of head enterprises continued to grow, but the gap was narrowing. In terms of revenue scale, shanghai jahwa, which owns many skin care brands such as Yuze and herborist, still ranks first with 3.629 billion yuan. At the same time, the latest revenue of Polaiya, a latecomer, reached 3.627 billion yuan, only 2 million yuan behind shanghai jahwa. Huaxi Bio, on the other hand, bit behind with a scale of 3.076 billion yuan. Betani’s 2.368 billion yuan is not far from Shuiyang’s 2.29 billion yuan.

On the other hand, the slowdown in growth has become a fact that most enterprises must face. Although some enterprises achieved double-digit growth in the first half of this year, it is still impossible to rule out the influence of low base under the domestic epidemic control factors in the first half of 2022, and the slowdown trend is more obvious than that in 2021.

First look at the revenue growth rate. From the first half of 2021 to the first half of 2023, the year-on-year growth rate of shanghai jahwa’s revenue decreased from 14.26% to 2.3%. The year-on-year growth rate of Huaxi Bio’s revenue decreased from 104.44% to 4.77%; The year-on-year growth rate of Shuiyang’s revenue dropped from 49.94% to 4%; The year-on-year growth rate of Aimeike’s revenue dropped from 161.87% to 64.93%. Looking at the growth rate of net profit, the year-on-year growth rate of Shuiyang shares in the first half of 2021 was 164.48%, while the growth rate in the first half of this year was 72.02%; Betaine’s net profit growth rate dropped from 65.28% in the first half of 2021 to 13.91% in the same period this year.

The change is the result of many factors. The research department of CITIC Securities divides the industrial life cycle of China’s beauty industry into four stages: at present, China’s beauty industry has gone through a period of rapid growth and is in a platform period. After that, there will be the next round of rapid growth and maturity. In the platform period, the uncertainty of the environment faced by domestic beauty cosmetics is prominent. This includes the bottleneck of demand-side consumption upgrading and insufficient consumption willingness; The supply-side traffic dividend is coming to an end, and model innovation is stagnant; Policy-side supply supervision is strict.

In addition, Xu Xiaofang, chief analyst of the agency’s beauty and business, also pointed out that after the "618" in 2021, the return on investment in the primary market declined, the investment momentum declined, and the funds in the primary market began to ebb. It is also at this stage that domestic beauty companies have begun to make up lessons for the high growth in the previous stage and gain momentum for the next stage of development.

Huaxi Bio clearly stated in the financial report that the slowdown in growth rate is the result of the company’s initiative to get rid of the past success path dependence and carry out comprehensive reforms.

Huaxi Bio said, "The external traffic dividend is slowing down, the traffic cost is getting higher, and the superimposed internal organizational structure and operation management need to be further upgraded. In the first half of the year, the company thoroughly examined the business health and took the initiative to make strategic adjustments to slow down the development speed."

Xu Li Squat:Endogenous growth sumLongevism

American financial tycoon Soros once said: "I am not afraid of anything, but I am afraid of uncertainty." Uncertainty will aggravate the vulnerability of enterprises and shorten their life.

How do domestic beauty companies cross the cycle in an uncertain environment?

Dongxing Securities Research Report pointed out that the development process of international beauty products has gone through the development stage of "classic products-classic brands-brand matrix", that is, the brand positioning is established with classic products, and the brand establishes enterprise tonality, while the perfect brand matrix becomes the shield for the beauty products to grow continuously through the cycle.

The constant core and underlying logic of these three development stages is still the product. For example, Estee Lauder’s small brown bottle, L ‘Oré al’s Bose water emulsion, Lancome’s small black bottle and other products have firmly occupied consumers’ minds for decades and are still iterating to support the constantly updated brand story.

In the past few years, the remarkable effect of the big single product strategy of domestic beauty companies such as Huaxi Bio and Polaiya has also confirmed this point. Among them, Runbaiyan, the core brand of Huaxi Bio, has achieved a 20-fold growth in the four years since it entered the C-end market. In 2022, Runbaiyan’s single brand revenue will reach 1.385 billion yuan. In addition, its Quadi’s 5D essence, Mibel’s pink water and blue bandage mask, and muscular brown rice water are active in the platform promotion list.

Huaxi Bio-Runbaiyan’s Large Single Product Series

In this context, increasing investment in R&D system construction and consolidating product strength have become the only way for enterprises to cross the cycle.

The R&D investment of domestic beauty companies in the head is constantly increasing. From 2020 to 2022, Huaxi Bio’s R&D expenditure increased from 94 million yuan to 388 million yuan per year, maintaining its leading position in the industry. Bettini’s R&D investment increased from 63 million yuan to 255 million yuan. While Polaiya increased from 72 million yuan to 128 million yuan. In terms of the number of R&D personnel, Huaxi Bio also has an absolute advantage with 827 R&D personnel, with 391 R&D personnel in Betani and 229 in Polaiya respectively.

Compared with the low R&D expense rate of domestic beauty products, the data in the first half of this year gave the industry enough confidence. The data shows that the R&D expense rates of Huaxi Bio and Betani are as high as 6.07% and 4.6% respectively. And Polaiya, shanghai jahwa, giant creature also exceeded 2%. According to the research report of CITIC Jiantou Securities, the R&D expense ratio of international head beauty enterprises is mainly between 1.5% and 3.5%. According to Dongxing Securities, the highest R&D expense ratio of L ‘Oreal is 3.2%.

Behind betting on R&D is the determination of head enterprises to change from "growth to external environment" to "promoting endogenous growth". Xu Xiaofang pointed out, "In the past, local brands were grabbing traffic, doing marketing, and upgrading new products. Now they have begun to strengthen various solid actions such as personnel training and upgrading, and organizational restructuring."

The operation and management of head enterprises are moving towards the era of refinement. Time Finance learned that since 2020, Huaxi’s biological organization structure has been continuously optimized to promote the refined operation of skin care and other businesses. The front desk has clearly defined career lines and business divisions, and established seven major Chinese-Taiwanese empowerment business departments, including R&D, supply chain and brand building. In 2023, the adjustment is still going on, involving business operation management system, organizational function management system and talent ability model. In addition, Polaiya is also implementing a more refined operation management system, supplemented by the self-driven organization construction of "culture-strategy-mechanism-talent". Pan Qiusheng, Chairman and CEO of shanghai jahwa, also revealed in the previous semi-annual performance meeting that the organization is undergoing internal adjustment to improve its operational efficiency.

When long-term doctrine becomes the consensus of the whole industry, the logic of the capital market to look at domestic beauty is also changing.

Pan Jie, director of consumer investment of Lianjie Qichen Capital, pointed out to Time Finance, "In the upward stage of economy, whoever can tell the story of C-end brand well, grasp consumers’ hearts, implant brand minds and establish a moat of values will be able to seize consumers’ purchasing power. At that time, we will pay more attention to the brands that run out of the C-end, and most of them lack supply chain capabilities. However, in the economic downturn, the consumption power of C-end is weak. At this time, the upstream supply chain facing B-end shows its advantages, and we will go upstream to find enterprises with R&D capabilities and production capacity. Many times, these companies are the foundries of former big brands. "

In Pan Jie’s view, enterprises with product R&D and supply chain capabilities are more resilient to growth, which is linked to long-termism. They can not only meet the changing needs of consumers continuously and quickly, but also have stronger resistance to pressure in an uncertain environment.

Domestic beauty "revival":Return of discourse right in local market

At present, the right to speak of domestic beauty cosmetics in China market is gradually returning.

According to Wanlian Securities, as early as 2021, domestic brands showed the ability to compete with international brands in the market. In 2021, the retail sales of domestic brands in China cosmetics market was 447 billion yuan, while the retail sales of international brands was 500 billion yuan.

In the more specific C-end skin care market, in the past few years, the bioactive components on the fermentation platform such as hyaluronic acid, γ-aminobutyric acid and ergothionine of Huaxi Bio, ergothionine, peptide, alcohol A of Polaiya, and plant active components of Betanie with Yunnan characteristics have made consumers aware of the advanced technology of domestic cosmetics.

Domestic enterprises headed by Huaxi Bio, Betani and Polaiya are also breaking through the monopoly of foreign giants, especially in the field of functional skin care. According to the data of Jost Sullivan in 2021, the concentration of head enterprises in the market structure of functional skin care products in China reached 67.5%. Among them, Huaxi Bio-market accounted for 11.6%; The market share of the two major beauty groups from Japan and France is 10.06% and 12.4% respectively.

Although the growth of cosmetics market in China is slowing down, the scale of cosmetics market in China still ranks second in the world, and its growth rate is ahead of the world, which provides an opportunity for China beauty enterprises to "overtake in corners".

According to Jost Sullivan’s data, the compound annual growth rate of cosmetics market in China is 12.0% from 2015 to 2021, while the compound annual growth rate of global cosmetics market is only 2.2% in the same period. According to the research, the cosmetic market in China will reach 1.48 trillion yuan in 2026.

Pan Jie believes that for domestic beauty companies, the next opportunity is still in functional skin care and high-end beauty track. According to Jost Sullivan, from 2022 to 2027, the compound annual growth rate of functional skin care products market in China may be as high as 38.8%. "Most of the international brands that supply the domestic market are produced in China. Domestic beauty companies, especially those that come from raw materials, have greater advantages in the production, efficiency and cost of core components. Research and development of this piece must adhere to long-term. " Pan Jie said.

According to the analysis of Dongxing Securities, China has been in the international leading position in the fields of synthetic biological preparation of recombinant collagen, rare ginseng and saponin. Domestic brands began mass production of recombinant collagen skin care products in 2009 before international brands. It has a strong leading edge in the research and development, production and application of recombinant collagen.

Judging from the concrete results of the enterprise, Huaxi Bio entered the synthetic bio-track in 2018 on the basis of absolute leadership of hyaluronic acid. As of June 30th, Huaxi Bio, which has 121 R&D projects on raw materials and synthetic biology, has achieved rapid iteration of synthetic biological production strains in the first half of the year, and the trial production of recombinant collagen, lipopeptide, enzymatic sialic acid and other products has been completed, and more than 10 products have entered the pilot stage. In the first half of the year, Huaxi Bio listed BioyouthTM-EGTPure ultra-pure ergothionine and HybloomTM micro-truth, which greatly improved the production efficiency.

Huaxi Bio revealed that in the second half of this year, the company’s sterile HA (hyaluronic acid) production line is expected to be officially put into use, further consolidating its leading position in the top-end market of hyaluronic acid. At the same time, Hainan Huaxi Biotechnology Industrial Park (Phase I) will also be officially opened, which will help promote the layout of Huaxi Bio in medical devices, regenerative medicine and international business.

China’s domestic beauty cosmetics have obviously begun to tear off the parity label, and started a war about "leading the future" with international beauty cosmetics.

The King changed his style of play at the end of the game, and Brown said frankly that he would punish the Warriors for defending. Fans： Don’t be fooled by Cole.

In the last game between Kings and Warriors, Kings got a fiasco. In the first two matchups between the two teams, the two sides still played to the last moment, but there was a garbage time in the last game, and the Kings lost nearly 20 points. This proves that the Kings did not do enough in dealing with the Warriors’ home court in the last game. After losing the last game, the Kings admitted that they would adjust their strategy in the next game.

The Kings will change their style of play in the next game. The Kings coach Brown admitted that the Warriors chose to let Sabonis go when defending him. When Sabonis took the ball in the middle distance, the Warriors’ inside player was defensive. Gave Sabonis a lot of shooting space. However, Sabonis didn’t shoot the middle distance decisively in these games. Brown admits that Sabonis can shoot the middle distance at any time, and he has unlimited right to fire.

Brown’s remarks also mean that he encouraged Sabonis to shoot a lot of middle-range shots. Brown wants Sabonis to punish the Warriors’ defense with a middle distance. However, many fans think that this is actually a trap set by the Warriors for the Kings, and they are eager to let Sabonis shoot a lot of middle distance shots.

You know, in the playoffs, the average player is under great pressure to shoot. Sabonis himself is not a player who is particularly good at hitting the middle distance, and he is not a player like Durant and Aldridge, so the Warriors are willing to let Sabonis shoot in the middle distance, even if he can hit one or two goals, which is acceptable to the Warriors.

Sabonis’s middle distance is not so terrible, so the Warriors dare to use this defensive strategy. If Sabonis hits a lot of shots in the next game, it will inevitably reduce the number of shots by other players. Fox’s attacks will also be reduced. Compared with Fox, Sabonis is not so sure on the offensive end. Moreover, because Sabonis wants to shoot the middle distance, he may also lose a lot of hand-to-hand cover with Fox. In that way, the pressure on the defensive end of the Warriors will be reduced a lot, and the defensive players on the outside of the Warriors will also have a lot of rounds to squeeze the cover. So this is exactly what the Warriors want.

Many fans admit that Brown should not be taken in by Cole. If Sabonis throws a lot of shots at the middle distance, it’s exactly what Cole wants. The safest way for the Kings is to let Fox play inside and punish the Warriors for their lack of inside height. Sabonis can’t kill anyone for this. I wonder what the fans think?

Where is Macy going？ Play in at least five major leagues for another year, after the 2024 America’s Cup or consider Saudi Arabia.

After this week’s Champions League eighth final in Paris was eliminated by Bayern Munich, the speculation about Messi’s future once again triggered many discussions. In the end, whether to stay in Paris, return to Camp Nou, play happy football in Major League America, or even become teammates in Saudi Arabia and Cristiano Ronaldo? The Argentine media Ole newspaper talked about Messi’s future.

Messi’s contract with Paris expires in three months, and there is a one-year extension option with Paris, but it has not been activated yet. Messi and Paris have been negotiating several times since FIFA World Cup Qatar 2022 in 2022, but no agreement has been reached. Messi’s own idea is to play in the five major leagues in Europe for at least another year. Messi hopes to continue to participate in the Champions League next season, and the America’s Cup in 2024 will be held after the end of the European League next season. Messi hopes to stay in Gao.

But so far, only the five major league teams in Greater Paris have made an offer for Messi.Greater Paris is now facing many problems, and the restriction of the fiscal fairness bill is very unfavorable to Greater Paris. Therefore, Grand Paris will make great adjustments to the lineup this summer, and the salaries of most players must be reduced. Recently, Greater Paris will also start negotiations with players on this matter.

Judging from the current situation, whether from the economic or competitive aspects, staying in Bali is the best choice for Messi.The first conversation between Messi’s father and Campos, director of Greater Paris, has ended. The two sides have not reached an agreement yet, and they will continue to discuss this matter after this week. The main contradiction between the two sides is that Messi expects Paris to make a breakthrough in sports, but Greater Paris needs to be forced to cut back on expenses, which may affect the signings in the transfer market.

For Barcelona to sign Messi back, Messi’s first choice is to renew his contract with Paris, and his father will continue to meet with Campos. Although Barcelona has also made contact with Messi, and Barcelona President laporta confirmed that he had met with Messi’s father to discuss the possibility of Messi’s return, it is reported that the negotiations between the two sides have not made much progress. Considering the current economic situation in Barcelona, it is more difficult to sign Messi back, and there has not been any direct contact between laporta and Messi himself, and Barcelona has not made an offer for Messi.

The MLS is really eager to introduce Messi, but the overall strength of MLS is obviously far from the top leagues in Europe.There is a certain gap between its economic strength and the clubs of European giants and even Saudi leagues. Saudi Arabia hopes to bid for the 2030 World Cup, so it is eager to sign Messi and Cristiano Ronaldo to attract fans’ attention, but this will not be Messi’s main consideration option at present. Major League America may have to wait until after the Copa America in 2024.

Generally speaking, Messi’s future, if there is no accident, is to negotiate with Paris, and it is expected to continue to play in Paris for the third season, so as to help Barley go further in the Champions League next season.

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The eight most promising occupations in 2023! Come and see if there is a job for you？

At present, we are discussing which occupations have development prospects everywhere, but the development laws of various occupations are different, so it is very important to grasp the factors. This article will lead you to know which occupations have more development prospects. If you want to engage in these promising occupations, you can search and download them from Baidu, and send resumes to major enterprises to learn more.

The eight most promising occupations in 2023!

First, the most promising career in 2023: software engineer

Software engineer is a very technology-intensive occupation, and it is also a challenging occupation. Software engineers can play an important role in both mobile applications and PC-side software, and are responsible for the development, design and implementation of the software to ensure the efficient and stable operation of the software. In addition, software engineers can also develop various high-tech applications, such as AI and big data, which will bring more development to society.

Second, the most promising occupation in 2023: product manager

Product managers are a very diversified profession. They should not only be familiar with technology, but also grasp the market pulse and customer demand. Product managers should not only participate in product planning, but also participate in project management, manage project personnel and resources, and track project progress. Product managers have strong comprehensive skills, can grasp the pulse of the market and help enterprises walk in the forefront of the market.

Third, the most promising career in 2023: financial analyst

Financial analysts are a very theoretical profession. They should deeply understand the changes in the financial market, give appropriate investment suggestions to companies, and help enterprises seize financial opportunities and avoid financial risks, so as to obtain good returns. At the same time, financial analysts should also understand the changes in domestic and foreign financial markets, find new opportunities in time, and create more value for the company.

Fourth, the most promising career in 2023: artificial intelligence engineer

Artificial intelligence is the future development trend. With the development of artificial intelligence technology, related occupations also have development prospects. Artificial intelligence engineers can make full use of the advantages of AI technology according to the needs of enterprises, identify patterns, solve problems, and provide more possibilities for enterprises. In addition, artificial intelligence engineers can develop more valuable applications according to the needs of enterprises and bring more development to society.

V. The most promising occupation in 2023: website operation.

Website operation is a very complicated occupation, which involves network technology, marketing, channel management and other aspects, and requires operators to grasp the pulse of the market, accurately grasp the needs of users, improve the traffic and user experience of the website, improve the brand awareness of the website, and thus gain more users.

6. The most promising occupation in 2023: investment analyst.

Investment analysts are a very challenging profession. They should have the skills of investment analysis, economic analysis, financial market grasping, accurately grasp investment opportunities, provide valuable investment advice to customers, and help customers get good investment returns. In addition, investment analysts can help customers grasp new investment opportunities through different investment channels, so as to obtain more benefits.

7. The most promising occupation in 2023: Internet legal consultant.

Internet legal consultant is a very challenging profession. They should master legal knowledge, understand the changes of Internet laws at home and abroad, and the legal risks faced by Internet enterprises, and give reasonable suggestions to help enterprises seize legal opportunities and avoid legal risks, so as to make enterprises develop more healthily and stably.

Eight, the most promising career in 2023: data analyst

Data analysts are a very popular profession. They should master the data analysis technology, accurately grasp the data, find out the rules in the data, and put forward suggestions on data analysis to help enterprises seize market opportunities, thus enhancing their competitiveness and gaining more commercial value.

The above are the eight most promising occupations in 2023 compiled by Xiaobian. Look at the recruitment network and there are more occupations waiting for you to explore. Hurry up Baidu search and look at the recruitment network and start a job search!

Magic Ranieri, the key adjustment at half-time helped the team stage a 4-goal reversal and tied the dusty 9-year record in one fell swoop.

4: 1 reversal! Cagliari beat ascoli at home, which is the fourth victory led by Ranieri. With this game, Ranieri ended the embarrassment of four consecutive draws. In addition, this score of 4: 1 is the biggest victory of Cagliari this season.

This season, the lack of offensive firepower has always been Cagliari’s biggest problem. In the previous 28 games, Cagliari scored only 30 goals, basically averaging 1 goal per game. Without enough fire support, it is too difficult for Cagliari to win! In the 18th round of the season, the former head coach Lee vilani was fired by the team because of his poor record. He led the team to play 18 league games and 2 cup games for more than five months, with a record of 6 wins, 7 draws and 7 losses, with a winning percentage of only 30%!

After Cagliari fired the head coach, he was very cautious in selecting the coach. After strict screening, he sent an invitation to Ranieri, who was at home, and finally the coach agreed to the invitation. In fact, it is not the first time for the two sides to cooperate. Ranieri coached Cagliari more than 30 years ago and took Cagliari to achieve the feat of upgrading from Serie C to Serie A within two years.

The contract between the two parties began on January 1, 2003 and was signed for two and a half years. However, after Ranieri took over Cagliari, he quickly recruited benetti, the assistant coach of the royal family. After more than 10 years of cooperation, they once created the myth of leicester city winning the championship in the Premier League!

The coach spent many years of experience in mending pots, giving priority to solving the morale problem, and then slightly adjusting the main lineup to maintain combat effectiveness as much as possible. And focus on defense, because there is still a chance to win if you lose less goals, at least you won’t lose. In fact, things developed as expected. Ranieri quickly solved the morale problem, first turning the tide with 2 wins and 1 draw, and scored 4 goals in 3 games, averaging 1.3 goals per game.

After entering February, Cagliari’s lack of firepower became more and more prominent, which has also been bothering Ranieri. On February 4, he lost the game against Modena because of the referee’s dispute. This was Ranieri’s first defeat and the only defeat at present. Subsequently, the defensive system created by Ranieri played a role, offsetting the side effects of insufficient firepower. From the 24th round to the 28th round, Cagliari scored 3 goals and lost 2 goals in 5 games. Although there are not many victories, we will not lose!

In this round of home game against ascoli, the team did not perform well in the first half. In the 19th minute, the opponent took the lead in breaking the deadlock, and in the 36th minute, Cagliari winger Lu Wenbo left the field injured, and Ranieri was forced to make the first substitution. Although there were continuous changes, fortunately, the team did not let the score open.

As soon as the second half started, the magical scene began. Ranieri made substitutions and even changed two people. After Paolo Archie and Pralech joined in the winter, Cagliari’s offensive effect came out quickly. In the 53rd minute, Mancosu made a penalty, and Guoqiang’s penalty was shot and scored, and the score became 1: 1! In the 61st minute, Lapadula reciprocated and assisted Mancosu to overtake the score 2-1! In the 81st minute, Paul Archie, who came off the bench, assisted Lapadula to the next city, 3-1! In the final stage, Zapa caught the opponent and it was a complete kill game, 4: 1!

It’s worth mentioning that four goals in the first half is an unprecedented performance of the team in recent years. The last time I scored four goals in the first half was in the 2014/15 season, which was on September 28th, 2014, when Cagliari beat Inter 4-1 away, and all four goals were scored in the first half. Now it’s been nine years! I didn’t expect Ranieri to open a long-lost goal record in this game!