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Revealing the Translation Process of "Guardians of the Galaxy": 8 Processes to Check Layer by Layer

 
Preliminary preparation: Disney provides English dialogue text and Chinese translation table of nouns
 
    "Guardians of the Galaxy" was released on the mainland on October 10, and Jia Xiuyan did some preparation work in late June when he learned that he would be a translator for the film. "I watched Tieba and gained a deep understanding of the story and the characters in it through the Internet. In fact, it is necessary to understand the background of the film. There will never be a situation where you just start reading without watching or understanding anything."
 
    In July, she got the English dialogue text, the Chinese translation table of nouns and the film manual. These three things may be relatively unfamiliar to ordinary netizens, all of which came from the film, which was provided by Disney, the filmmaker of "Guardians of the Galaxy" this time. "The international version of the dialogue text is much more complicated than our common Chinese scripts. The rulers, names, place names, scenes, etc. are all written very clearly."
 
    The ruler that Jia Xiuyan mentioned refers to the size and time of each sentence. Basically, each sentence should be controlled within 20 words. When translating, parentheses, punctuation, and annotations should not be added, and the subtitles should not appear difficult words that hinder the audience’s understanding. Speaking of this, Jia Xiuyan gave an example, "For example, the word’covet ‘is actually not so easy to understand, and Director Zhang also said that the audience will not be so clear when the word is said, usually we will change a word and replace it with something easier to understand."
 
    The Chinese translation table of nouns stipulates the Chinese translation version of some fixed nouns, such as people’s names, place names, etc. The planet "Terran" mentioned in the film is specified as "Special Blue Star" in the Chinese translation table of nouns. The movie manual will explain the overall style tone and general content of the introduction. Take "Guardians of the Galaxy" as an example, the movie manual will mention that the movie is humorous and will also give a general introduction to the Marvel Universe.
 
    Each of the five protagonists in "Guardians of the Galaxy" has its own unique personality, which also needs to be distinguished when translating and dubbing. "Drax speaks in a crepe, and Kamora is a woman and a man. When we translate the dialogue, we must highlight these characteristics in order to make the audience feel their charm." Jia Xiuyan revealed that sometimes the film will ask the translator to replace a certain noun with a local word, so that the film can be better "down-to-earth".
 
Translation process: multi-party handling and layer-by-layer checks
 
    After really entering the translation work, it took 7 days for Jia Xiuyan to complete the translation of the text dialogue and the script, and then the voice actors went into the studio to record, proofread, and go through a process of proofreading the subtitles.
 
    During the translation process, Jia Xiuyan will also work with the film,translationThe director communicates, mainly targeting some laughs and difficulties. After the translation is completed,translationThe director will review, "This is also the most critical and important review. He will check whether the dialogue is complete and smooth, and also see if the dialogue is in line with the identity of the character, and the artistry of the lines should also be considered."
 
    After entering the studio, the director, translator, filmmaker, sound engineer, voice actor, Chinese text correction recorder and others will be present, and during the word-for-word recording process, they will correct and modify. Then, there is the subtitling staff’s review. According to Jia Xiuyan, when using professional subtitling software to upload subtitles, in addition to correcting typos, subtivists will also proofread the lines again. After the subtitling staff, there will be someone who will continue to review, which is the production director. After the latter gets the subtitle file, he will check whether the lines are accurate again, and will also remove some mood words, such as "ah", "is" and so on.
 
    Finally, the subtitles are handed back to the translator, who performs another pre-review. When all the people behind the scenes have completed their work, the film will be submitted for review. Although the relevant personnel are mainly examining the technical problems of dubbing, they will also propose changes to the Chinese dubbing and subtitles.
 
    To sum up, the translation process of a foreign film is indeed, as Jia Xiuyan put it, "a layer of checks."
 
extended reading
 
    1. Jia Xiuyan has been working as a translator for about 8 years. She did not graduate with a major in English, but she has certain advantages in Chinese. As netizens know, she is an employee of the Bayi Factory. When she first came to the Bayi Factory, she followed the arrangement of the leader and began to get in touch with the translation work. After several years of study, she gradually translated some batches.
 
    2. Zhang Yunming is a well-known translation director in the mainland and the director of Disney International Dubbing Company China. He has extensive experience and has dubbed Tang Seng in the 86 version of "Journey to the West".
 
    3. There are four major ones in the mainlandtranslationThe units are Beijing Film.translationFactory (China Film Group Translation Center), Bayi Film Studio, Shanghai FilmtranslationFactory and Changchun Film Studio.
 
    4. A foreign language filmtranslationThe process requires at least eight procedures.
 
    (1) China Film Import and Export Corporation: responsible for reviewing imported films, distributing films to the four major film studios, assisting and supervisingtranslationProcess, review of translation quality
 
    (2) Producer: undertaketranslationTasks, choosing a director, translator, sound engineer, and the entiretranslationprocess responsibility
 
    (3) Translation: Translate the dialogue of the film, make the dialogue script, and proofread the subtitles script
 
    (4) Director: Proofreading the dialogue script, selecting actors to organize dubbing
 
    (5) Voice actor: voice actor
 
    (6) Recording engineer: dialogue recording and mixing
 
    (7) Subtitle staff: produce subtitles and proofread subtitles for films
 
    (8) The person in charge of the film: for the wholetranslationprocess responsibility

What exactly is the Galaxy OS of Boyue X?

Nowadays, the car as a second living space can no longer meet the needs of young people only by relying on the three basic parts. It is smarter and more entertaining to capture the hearts of young people. Today we will talk about this Sanhao SUV, which is the best-selling SUV under its umbrella.

Five years ago, a sentence of "Hello, Boyue" ushered in the era of Chinese cars leading the world in intelligence. Now, Boyue X is listed, up the ante on the three good qualities of good-looking, easy-to-open and smart, inheriting the foundation of the Boyue family, injecting the new soul of X with "Flux energy surging, Relax enjoying freedom, Outfox outsmarting the future", and becoming a Chinese style intelligent SUV.

Powerful chip guarantees fast and smooth response, and AI voice is full of fun

One of the highlights of Boyue X this time is the Galaxy OS intelligent control center jointly built by Yikatong Technology, Geely and Baidu. This car-machine system adopts a new design method in voice interaction. It not only has new technology inside, but also is very user-friendly, once again defining the new standard of the 4.0 era of automotive intelligent digital cockpit. Geely Galaxy OS adopts a new generation of E02 high-performance digital cockpit computing power platform, 12nm process, 6G random access memory, 64G storage memory, and 8-core CPU, which makes the whole vehicle faster, the system response is faster, and the application switching is smoother. In addition, as the first mass-produced model of Baidu’s independently developed Honghu chip, Boyue X is equipped with Baidu Honghu intelligent voice computing platform and Mobileye EQ4 intelligent driving computing platform. The powerful chip integrated in multiple domains allows Boyue X intelligent cockpit hardware level to exceed the same level, greatly improving the wake-up speed, making the interaction experience smoother, just like a real-time conversation with friends.

This time, the AI real voice on Boyue X can record the voice of your closest relatives as a real voice package. At the same time, you can customize Q & A, talk and interact with relatives and friends in the car, and the boring driving becomes full of fun. It can be seen that the wake-up control can be directly read on the screen, reducing manual operation, and escorting the safety of you and your family.

All-dimensional interaction is intelligent and convenient, and the intimate cockpit atmosphere is full

The new intelligent AI interactive cockpit of Boyue X helps you bid farewell to the cold machine, and the whole vehicle brings a more considerate and warm driving experience. From the perspective of atmosphere, Boyue X directly fills the standard. The 72-color light-sensing interactive ambient lights equipped with the high-end version can link driving, sound and music, and 12 BOSE sound like a moving music hall, bringing palace-level sound effects.

There are also meters, cars, and HUD three-screen linkage, content display seamless connection, support for navigation three-finger sliding screen, instrument full-screen display navigation, so that drivers do not miss every intersection; 540 ° panoramic image with chassis perspective, smart non-sensory mobile phone digital key and mobile APP remote control, directly beyond the same level, shoulder-to-shoulder luxury. It is worth mentioning that the Boyue X is also equipped with a visual L2 + level intelligent driving assistance system, which can follow the car, recognize the road, avoid danger, remind, actively stop, actively follow, and automatically turn corners. At the same time, there are corresponding animations on the instrument for cars, cars, trucks, and pedestrians, which display the following distance in real time. Intelligent driving assistance is more visual, allowing drivers to understand the vehicle conditions and road conditions, and add a safety guarantee for themselves and their families.

Open ecosystem is fully covered to meet the entertainment needs of the younger generation of users

When it comes to Boyue X, the most interesting thing for young people is to launch Tencent TAI3.0, Huawei Hi-car and other ecological applications on Boyue X in conjunction with Tencent, Huawei and other first-tier manufacturers. The car covers music, video, navigation, life, games, WeChat, Douyin, smart home and other applications, so that social and entertainment can be seamlessly connected in travel and daily life, and truly drive with eyes and hands, and communicate with mouth and ears. In-car WeChat voice calls and location sharing can be realized synchronously; Huawei Hi-car is automatically connected to the Internet, automatically flows and switches between the car and mobile phones, and collaborates across screens, which is very convenient. When relaxing in the car, listen to music, brush Douyin, and watch videos. Who can resist such a pleasant experience?

Over the past five years, the Boyue family has won the trust of super 1.36 million users with the three good qualities of "good-looking, easy-to-drive and smart". From the pioneering "Hello Boyue" voice interaction in the industry to the full adoption of car-grade chip hardware, Boyue has been leading the intelligent development trend of China’s smart cars. Not only top-selling in the domestic market, it has occupied the top three SUV sales in China for many years, but also sells well in 25 countries and regions such as Russia/Philippines/Malaysia in Europe, Asia and America. It is one of the fastest models to break through the 1 million in the entire SUV market.

In the future, Boyue will continue to listen to the voice of users, guided by user requests, and continue to innovate and break through to cover a larger market to meet the different needs of young users in the new era. Boyue will use its strength to face the future market, take everyone to continue to travel south and north, and move towards the distance together with the same original intention.

Andy Lau’s "Crowd" exposes a special short film, and the heart-to-heart interpretation is well received


1905 movie network news Produced and directed by the director, Andy Lau, and starring in the absurd comedy movie is currently in hot release. On the first day of the film’s release, it won many audience praise and high scores on various platforms. It also rose in the ratings of Zhihu and Hupu double platforms.Whether it is the warm emotional core, the humorous plot or the wonderful interpretation of the powerful actors in the film, the audience is full of praise, and it is called "the film that cannot be missed during the Spring Festival of the Year of the Ox".


"Life is changed, life is changed." Recently, the film released a special short film "Flip Over", which combined with the New Year’s atmosphere to send everyone a witty and humorous "poisonous chicken soup" style blessing, encouraging every unknown generation to turn over the Year of the Ox, change their way of life, and turn the world around.


The rating is eye-catching! The praise is rave! 

"There is also warmth in laughter, and the viewing process is like a spiritual spa"


Cat’s Eye rating is 9.1, Taojiao’s rating is 9.0, Zhihu’s rating is 9.2, Douban’s rating is 7.6, and Weibo’s big V recommendation rating is 90%. The movie "Crowd" was released one day, and it has already received praise and recognition from many audiences, and they have expressed their viewing feelings one after another. This is a movie related to you and me. Everyone can see themselves in the movie and experience the emotions that hit the bottom of their hearts. Someone commented "This is about the loss and awakening of life. After laughing, you can feel the warmth of the movie."


More netizens admitted that "the localized interpretation makes people feel more cordial, and the warm emotion touches people’s hearts." More movie fans said that "it is like the soul has experienced a spa and experienced a rare movie viewing experience." Everyone felt healing from the screen and harvested warmth from the performance. Audiences also expressed their love for the movie on various platforms with adjectives such as "must see during the Spring Festival", "worth second brushing", "no urine points throughout the process" and "advanced performance details".


Created by director Rao Xiaozhi, the film "Crowd" is a Spring Festival hit. It tells the story of the top killer Zhou Quan (Andy Lau) and the lonely group actor Chen Xiaomeng (Xiao Yang) switching identities in an accident. The killer re-examines love and life in the process of falling to the bottom; the group reinvents the story of life in the process of impersonating the killer.


In addition to the emotional core of "warm heart", the unique presentation of the film also refreshes the audience. Many audiences expressed their deep impression of the stage elements in the film. The viewing process is like "play within a play", "advanced classical music makes people intoxicated", and the film’s original production and ingenuity have captured the hearts of many audiences. In the Spring Festival of the Year of the Ox, "Crowd", which is like a warm current of joy, is worthy of being included in your viewing list!


Good luck! Bad luck!

"Watch’Crowd Surge ‘return to the furnace during the Spring Festival and remake it, change the way you live"


In the "Turning Over" special short film released by "Crowd", the demonic style brings the audience the first bowl of "chicken soup" of the new year – the passage of time and the turning of bad luck. Even if you live in a messy rental house, Zhou Quan can arrange the room in an orderly manner and find your own spring; in the moment of loneliness and disappointment, you can’t give up yourself like Chen Xiaomeng, there will always be a beam of light to illuminate your progress.

Achievement is just an ordinary migrant worker, but also live an active life. I believe that the god of fate will favor you who are diligent; what should I do if my wallet becomes empty and my pocket bottoms out? Of course, I can’t be discouraged, it is also possible to get rich overnight. Facing the situation of life and adjusting my mentality is the way to turn the page. The ridicule caused by the exchange of life between the two in the film is ironic, and the story of boiling blood is full of excitement, which is not to be missed.


Also released alongside the special short film is a double poster of Andy Lau’s "acting" version. In the movie "Crowd", the top "killer" Zhou Quan (Andy Lau, played) and the down-and-out group actor Chen Xiaomeng (Xiao Yang, played) start a journey of exchanging lives. The poster follows their identity transformation, presenting the plot direction of "drama is like life, all rely on acting".


The film’s star, Zhou Quan (played by Andy Lau), is dressed in a tuxedo of street performance. It is very curious whether this is his living capital that took root in the bottom after losing his memory, or his diverse experiences of a decent life. It is also worth pondering whether the stack of documents raised in his hand is the real proof of his rich life or the tool of his crime in the rivers and lakes.

The other star of the film, Chen Xiaomeng (played by Xiao Yang), is clutching the objects related to his own destiny, holding a shiny pistol in his left hand and a rough sling in his right hand. How will the pistol and the sling affect his life? How can a frustrated life turn things around? How does a dashing life fall from the sky? And whether the flying keys in the poster are inextricably linked to their journey of changing identities.


On the road to playing others, the two leading actors have experienced some interesting plot episodes and experienced some heart-piercing moments. I believe that walking into the cinema will provide the answer.


The 2024 Spring Festival file lineup is strong! Zhang Yimou, Jia Ling, Liu Dehua, Shen Teng gather together


1905 movie network news With the announcement of the movie "Article 20" on the first day of the New Year in 2024, the Spring Festival film lineup has gradually formed, with diverse themes, rich content and a strong lineup.

So far, six films have been released on the first day of the Spring Festival this year, namely "Article 20".


Directed by Zhang Yimou, "Article 20" has a strong lineup, starring,,, Liu Yaowen,,, etc. This is also Zhang Yimou’s third attack on the Spring Festival. The previous two Spring Festival films have accumulated box office 600 million, accumulated box office 4.544 billion and won the 2023 mainland box office championship.


The film uses realistic themes and the perspective of small people as incisions to show the axiomatic human feelings behind Article 20 of the Criminal Law on "justifiable defense". In a light and humorous way, it tells the story of Han Ming and others risking everything and relying on their own efforts to return a statement of fairness and justice.


"Hot and Hot" is self-directed and self-starred. This is also Jia Ling’s return as a director after a lapse of three years. It will also be her first official appearance in front of the audience after more than a year of silence. In order to appear in the film, she lost 50 kilograms of weight and became a boxer, which made the audience look forward to it.


"Flying Life 2" is written and directed by the screenwriter, starring,,, and starring. The film continues the characters and backgrounds that were released 5 years ago. The down-and-out driver Zhang Chi played by Shen Teng has been reduced to a driving school coach. Under the sponsorship of the car factory manager played, he once again organized a group to go to the last Bayinbrook Rally.


"Mr. Red Carpet," directed and starring, is the first time Ning Hao and Andy Lau have worked together as directors and actors since their relationship in 2006, 17 years later. The film tells the story of a Hong Kong superstar played by Andy Lau and a director played by Ning Hao in order to win a coveted award. Collaborating on rural themes, the film sets off a series of ironic farce.


"Let’s Shake the Sun Together" is the final chapter of the "Life Trilogy" directed by the director. It stars and tells the story of two young people who are seriously ill but have different personalities. Because of the "Relay of Life" agreement, they accidentally embark on a healing journey full of love and strength.


"Bear Haunt · Reverse Time and Space" is still stable output, the new one will focus on time and space travel, bald head strong in order to save Xiong Da, Xiong Er, opened a wonderful time and space adventure.

Meizu X Lingke, joint debut, good gifts non-stop!

On August 8, 2023, the Meizu 20 PRO Lynk & Co Time series joint mobile phone was officially unveiled, and Lynk & Co 08 also opened pre-sale. In order to build momentum for new products, Meizu and Lynk & Co jointly launched a Lynk & Co Time series gift box worth 5588 yuan (limited to 1008 units). The owner of the Lynk & Co 08 EM-P Time Limited Edition can get the gift box by picking up the car. The gift box contains three products: the Meizu 20 PRO Lynk & Co Time series joint mobile phone (12GB + 512GB), the Lynk & Co Time series hourglass, and the Lynk & Co Time series mobile phone case.

At the same time, at 20:00 on August 8, Meizu Tmall 88 Member’s Day officially kicked off the event, superimposing a platform subsidy of 200 yuan, purchasing Meizu 20 series mobile phones to save 500 yuan, and the top 5 buyers can also enjoy a 50% discount. PANDAER designated interesting goods save 40 yuan for every 300 yuan.

The Meizu 20 series of mobile phones is a blockbuster new work of Meizu after two years of "no update", and once it was launched, it attracted a lot of attention and discussion. The series of mobile phones adhere to the brand’s "borderless" concept, which is vividly reflected in its appearance design. The Meizu 20 series uses a right-angled frame and a straight screen body, and the ultra-narrow frame brings the ultimate visual experience of the screen. In addition, there are ultra-luxurious hardware configurations, such as the Meizu 20 PRO Lynk & Co Time series joint mobile phone equipped with the second-generation Snapdragon 8 flagship processor, with LPDDR5X and up to 512GB UFS4.0 fast flash memory combination, the iron blood three-piece set brings excellent performance.

At the same time, the Meizu 20 PRO Lynk & Co time series joint mobile phone also adopts the industry-exclusive ultra-delicate micro-flash process, which feels delicate; and is equipped with 6.81-inch 2K super-resolution AMOLED polar edge color borderless screen, HDR10 + ultra-dynamic display and 120Hz adaptive super-sense smart refresh rate, bringing a delicate and real, comfortable and smooth visual experience.

It is not only a smart flagship mobile phone launched by Meizu and Lynk & Co., but also the joint mobile phone of Meizu 20 PRO Lynk & Co. Time series is also an outstanding result of the in-depth cooperation between the two companies in the field of in-vehicle interconnection. The mobile phone is combined with the Meizu Flyme Auto smart cockpit operating system carried by Lynk & Co 08 to realize the sharing of capabilities in four aspects: computing power, data, hardware and ecology. This makes the interconnection between mobile phones and in-vehicle devices achieve a comprehensive upgrade of software and hardware, which greatly enhances the experience of using the smart cockpit.

In the field of intelligent vehicle systems, the cooperation between Meizu and Lynk & Co has revealed more possibilities for future development to the entire industry.

The era of China’s automobile voyage has arrived

On March 5th, the day of the twenty-four solar terms, spring thunder rang, and all things revived.

At 8 a.m., Yin Tongyue, chairperson of Chery Holding Group, dressed in a black suit, white shirt and red-and-white tie, spoke to reporters in high spirits and told the world about the rise of Chinese automobiles through personal experience at the first "representative channel" of the second session of the 14th National People’s Congress.

(Representative Yin Tongyue was interviewed by Xinhua News Agency in the "representative channel")

Work hard and try hard, find a great career in a shabby house

"Twenty-seven years ago, Chery started its business from a few small thatched cottages. We lacked capital, technology and talent. At that time, the market was basically monopolized by foreign capital or joint venture brands. There was a popular saying in the industry that Chinese people owned their own trunk cars, which was a fantasy." Looking back, Yin Tongyue, who is 62 years old and has worked in cars all his life, has a vivid past and mixed feelings.

In the 1990s, almost all cars on China’s roads had foreign logos, and few national car brands. At that time, Yin Tongyue, who graduated from Hefei University of Technology with a major in automobile manufacturing, was the director of the final assembly workshop of Changchun FAW-Volkswagen Automobile Co., Ltd., and the leaders in his hometown of Wuhu, Anhui Province, mobilized him to return to his hometown to start a business. He said that "Chinese people want to make their own cars", which made him always have a dream of "building Chinese cars".

In 1996, Yin Tongyue resolutely bid farewell to FAW and returned to his hometown of Wuhu to build cars. But the ideal is very rich, and the reality is very skinny. At that time, there was only a brick factory and a few thatched houses in front of him. Capital, technology, and talents were not only in front of Yin Tongyue, but also a chasm that must be crossed by the rise of Chinese national car companies.

Faced with many difficulties, Yin Tongyue was not discouraged. With the support of the governments of Anhui Province and Wuhu City, he led the team to overcome difficulties regardless of cold or heat, day or night. He simply drew the first blueprint of Chery Automobile in a thatched hut, and began the road to counterattack and realize his dream.

In January 1997, Chery Automobile Co., Ltd. was established.

In May 1999, Chery independently developed the first engine and successfully launched it.

In December 1999, Chery’s "Fengyun" first bridge car rolled off the assembly line, and then successively launched Qiyun, Dongfang Son, QQ, Tiggo and other series models;

In August 2007, Chery’s 1 million car rolled off the assembly line, becoming a leader in national automobile brands.

So…

In 2023, Chery sold 1.881 million cars, an increase of 52.6% year-on-year, and exported 937,000 cars, an increase of 101.1% year-on-year, ranking first in the export volume of Chinese brand passenger cars for 21 consecutive years; the group’s annual revenue exceeded 300 billion yuan for the first time, an increase of more than 50% year-on-year.

"For more than 20 years, we have persisted in hard work, openness and innovation, adhered to the leadership of party building, and strengthened the foundation. Together with other Chinese car companies and joint venture brands, we have jointly supported the backbone of Chinese manufacturing and jointly built China into the world’s largest exporter. Looking at the current day, Yin Tongyue is full of passion and his tone is sonorous. Although he has full hair, he still seems to be a teenager.

Chery’s extraordinary development process is a vivid microcosm of the gradual rise of China’s national automobile industry from scratch, from small to large, and from large to strong. From the streets full of foreign cars, one of the world’s major car importers, to selling Chinese cars to the world and the world’s largest car exporter, this reverse attack proves a truth: as long as you want to do it, there is nothing that the Chinese can’t do!

Innovation, surging new quality productivity

"Chinese companies, especially Chinese automobiles, will continue to increase investment in research and development, increase investment in branding, and create the ultimate product power, adding luster to Chinese manufacturing, Chinese creation, and Chinese brands." As a witness and witness of the development of China’s automobile industry, Yin Tongyue, who has experienced the wind and rain and seen the rainbow, looks to the future with clear ideas and full of confidence.

Automobiles have always been known as the "crown jewel of modern industry" and are the culmination of modern industrial technology. Because a car is assembled and rolled off the assembly line, it relies on 20,000 multiple parts, and its manufacturing process involves a lot of high-precision technology and strict fine management. The automobile industry is recognized as one of the most important symbols of a country’s manufacturing strength.

To shatter the fallacy that Chinese self-made cars are a "fantasy", we must first break through the "stuck neck" technology of car building and have independent intellectual property rights on key components. The engine is called the "heart" of the car. In May 1999, more than two years after the company was established, Chery’s first self-developed engine was successfully rolled off the assembly line and ignited successfully. From that moment on, Chery, which has the "heart of China", has embarked on the fast lane of relying on technological innovation to promote development.

In February this year, the founder of the world-famous engine design company AVL Austria, Helmut Liszt, visited Chery. The world-class technology expert expressed sincere admiration for the latest technological achievements displayed by this former "student". He said: "In our cooperation, we have deeply felt the diligence, studiousness and innovative spirit of Chery people. I am very pleased to see that Chery has now not only reached the world’s leading level in engine research and development, but also excellent in other aspects of the vehicle."

Now, Chery’s products are exported to more than 80 countries and regions, and the global users exceed 13 million, of which overseas users 3.35 million. From "building cars for the Chinese people" to "driving to the world", to a certain extent, Chery’s development history is a history of innovation. In Chery, in addition to automobile manufacturing plants, there is also a technological innovation factory, which is closely related to the deep integration to achieve rapid application of new technologies and promote rapid product upgrade and iteration.

At present, Chery has a global R & D system including eight major R & D centers in North America, Europe, and Shanghai, and has obtained more than 18,000 authorized patents, of which 37% are authorized patents, ranking 21st in the "National Top 500 Enterprise Science and Technology Innovation". It is the super vitality of the mature R & D system that has given the Chinese Autobots represented by Yin Tongyue the confidence and confidence to "make progress".

A flower alone is not spring,

The garden is filled with thousands and thousands of red and spring.

Behind Chery, stands a rapidly rising central automobile province – Anhui. Thanks to the super-strong scientific and technological innovation of many universities and research institutes, Anhui has made overall arrangements in recent years, attracted internal connections, and made deep efforts. Now there are not only Chery, but also Jianghuai, NIO, BYD Anhui, Hefei Chang’an, Volkswagen Anhui, Hanma Technology and other 7 vehicle companies in total. In 2023, the output of automobiles reached 2.491 million, ranking second in the country. Among them, the output of new energy vehicles was 86.8, ranking fourth in the country, and the revenue of the entire automobile industry chain exceeded trillion.

The General Secretary of the Supreme Leader pointed out: "Integrate scientific and technological innovation resources, lead the development of strategic emerging industries and future industries, and accelerate the formation of new quality productive forces." In 2023, Anhui will make the automobile industry the "first industry", aiming at the goal of "building an internationally competitive new energy automobile industry cluster", taking the lead in legislating in the country, escorting and striving to build China’s new energy automobile industry center.

"In the next decade, we will not only pursue the world’s No. 1 in sales and scale, but also strive to be a global leader in technological innovation capabilities, quality reputation, and social responsibility; and provide Chinese wisdom for global users to pursue a better way of life." Looking to the future, Yin Tongyue has a torch in his eyes and ambitions. At this moment, he not only represents Chery, but also Anhui car companies, and also represents the surging Chinese auto industry to issue a declaration to the world: World cars, made in China! The era of China’s automobile voyage is striding forward!

Comprehensive development acceleration, Xiang’an District signed 33 projects and reached a total investment of 51.80 billion yuan

The rapidly developing Xiang’an is thriving, attracting many entrepreneurs and investors. Photo by reporter Huang Rong

Municipal facilities are improving day by day. Photo by reporter Wang Huoyan

A number of large projects and good projects have been signed, and they are about to land in Xiang’an, injecting new momentum into the economic and social development of the region. Lin Muyang, photo

In TPV’s production workshop, staff are debugging equipment. Lin Muyang, photo

The construction and development of major new cities in Xiang’an is in full swing. The picture shows the construction site of the new sports center. Photo by reporter Wang Huoyan

Yesterday afternoon, the 22nd China International Investment and Trade Fair Xiang’an District Signing Conference was grandly held, this fair Xiang’an District signed 33 projects on site, reaching a total investment of 51.80 billion yuan.

The projects signed this time cover electronic equipment manufacturing, new energy, new materials, finance, retail, construction, digital economy application services, food manufacturing and processing, marine equipment, biomedicine and other industries. With the addition of these large and good projects, the industrial development of Xiang’an will be fully supplemented, the industrial strength will be further strengthened, the structure will be further optimized, and new impetus will be injected into the economic and social development of the region, which will strongly promote the construction of the "Five Xiang’an".

To seize the beach in Xiang’an is to seize the opportunity, and to invest in Xiang’an is to invest in the future. In the 19 years since the establishment of the district, Xiang’an District has become the main battlefield and main battlefield of Xiamen’s "cross-island development". It has also become the most dynamic and promising investment hotspot. Just last week, at the 2nd China Urban High-Quality Development and International Cooperation Conference, Xiang’an District was named "Top 10 Urban Areas for High-Quality Development in 2022".

The signing of the new project is a new starting point for Xiang’an’s development journey. Xiang’an looks forward to working with all entrepreneurs and friends to seize the commanding heights and win great opportunities in promoting all-round high-quality development, ride the wind and waves together, and make great strides towards the strategic positioning of high-quality benchmark, high-value model, modern frontier, and international hub.

New project landing Boost the "acceleration" of new city construction

Among the projects signed this time, there are two heavyweight projects located in the Aviation New Town. The Xiamen Airlines Industrial Airport Industrial Park project will be based on the aviation maintenance industry, integrating finance, enterprise acceleration, investment promotion, and R & D to build a fourth-generation industrial park with aviation maintenance and manufacturing bases and aviation innovation industry service bases as the core; the Taikoo Xiang’an New Airport Maintenance Base project in the new city, the total investment of the project is 2 billion yuan, and the total construction area is expected to be about 277,000 square meters.

At the same time, there are also three major projects signed and landed in the eastern sports exhibition new city area. Among them, Tianma Technology, a national key leading enterprise in agricultural industrialization and a national technology innovation demonstration enterprise, plans to establish a subsidiary, and use it as the main investment body to invest in the construction and operation headquarters in the eastern sports exhibition area; Luyan Pharmaceutical, the largest pharmaceutical distribution enterprise in the province, and Blue Star Group, a pioneer in the local mask industry, are preparing to invest in the construction of office headquarters in the area; and Middle East Infrastructure Technology Group Co., Ltd. plans to register and establish a wholly-owned subsidiary to build a new infrastructure project management, electric power, design, municipal road engineering construction, decorative curtain wall and other indoor and outdoor design and construction, intelligent housing construction, fire protection, landscaping and other engineering services.

Within the jurisdiction of Xiang’an, new cities such as the southern new city of Xiang’an, the eastern sports exhibition new city, the aviation new city, and the Tongxiang high-tech city have accelerated their rise, building a new "skeleton" for the future urban development. The signing of these new projects will help the construction of the new city run out of "acceleration" again in the future.

Focusing on key industrial chain groups, precise and strong chains complement and extend the chain

Xiang’an, which is an industrial zone and a strong area, has now become an important advanced manufacturing base in the city. There are multiple industrial parks in the jurisdiction, such as Torch (Xiang’an) Industrial Zone, Tongxiang High-tech City (Xiang’an Area), Xiang’an Industrial Concentration Zone (Xiangbei, Yinlu, Shitou and other industrial zones), and Digital Economy Industrial Park, which have formed four key industrial chain groups such as flat panel display, semiconductor and integrated circuits, machinery and equipment, new materials and new energy – of which flat panel display, semiconductor and integrated circuits account for "half of the country" in the city. The reporter noticed that many of the projects signed this time have carried out precise "strong chain replenishment and chain extension" around key industrial chain groups.

National high-tech enterprise Huilian Electronics will set up a new wholly-owned subsidiary in Xiang’an, with a new annual output of 1,000 tons of cemented carbide bar production line, an annual output of 10 million numerical control blade production line, an annual output of 100 million PCB tool production line, bar blade tool general and special equipment production line, various coating centers and tool cleaning lines, as well as administrative headquarters and scientific research experimental testing rooms; National Technologically Advanced Small and Medium-sized Enterprises Shenzhen Alixin is preparing to land on the optical products project, engaged in video product accessories and automotive interior parts manufacturing, for the whole region flat panel display and new energy industry chain strong chain; Huagong Chaomo (Xiamen) Technology Co., Ltd. plans to build a chip packaging base, Xiamen Xiamen Xiamen Xiamen Technology The company plans to establish a production base for audio-visual display products.

From Hangzhou, Xieneng Technology Company is a national high-tech enterprise specializing in the research and development, production and operation of new energy battery management technology. The company will establish a battery cascade utilization recycling and crushing project in Xiang’an to support the coordinated development of new energy industrial clusters. Xinjiang Goldwind Technology Company is preparing to establish a project company in Xiang’an, mainly engaged in the introduction, service and training of new energy talents, injecting endless vitality into the development of new energy in the whole region and even the city.

In terms of new materials, MIIT specializes in special new "little giants", and the national and Zhongguancun high-tech enterprises Yunji Technology plan to establish the southeast headquarters of OLED luminescent materials in Xiang’an, integrating the research and development and production of new OLED materials.

The fund leverages social capital and empowers development

In the first half of this year, Xiang’an District Fund investment report card shows: investment in CICC, China Resources and other 8 industrial sub-funds, with 600 million yuan district-level financial funds to pry 14.50 billion yuan of social capital, funds prying rate of 25 times, the multiplier effect is significant; 22 projects (including independent investment), has reached 900 million yuan.

In recent years, Xiang’an District has unswervingly played the role of the platform of the District’s guidance fund "to drive investment promotion through funds", and simultaneously explored the investment promotion model of direct investment by funds – in this context, the financial-related projects in the contracted projects have a more obvious role in driving the development of Xiang’an District.

In the big data digital economy development fund project, big data fund of funds belongs to the provincial state investment assets, as the first provincial industrial investment fund in Xiamen, will set up a digital economy development fund in Xiang’an District, including but not limited to fund of funds 1 (scale 2 billion yuan), several sub-funds, etc. The total size of the parent and sub-fund cluster is expected to exceed 12 billion yuan.

In the Far East Horizon strategic cooperation project, The Far East Horizon Co., Ltd., a holding subsidiary of the central enterprise Sinochem Group, will cooperate with Xiang’an District and Xiamen Torch Group on financial leasing projects and other businesses to provide funding and financing plan support for Torch Tongxiang High-tech Zone, which is conducive to leveraging the late project of the park.

New industries continue to develop All-round economic and social development

At present, Xiang’an is making great efforts to develop a new generation of information technology, biomedicine and health, marine economy and other emerging industries, and actively integrates into the construction of Xiamen Science City, Xiamen National Independent Innovation Demonstration Zone, BRICS Innovation Base and Southwest Fujian Coordinated Development Zone – a closer look at the many projects signed this time shows that Xiang’an is actively expanding and entering more and more tracks, so that economic and social development can be extended to more fields.

On the track of digital economy and application services, Unigroup plans to establish a Fujian smart business regional headquarters in Xiang’an District, focusing on digital city, industrial cloud, industrial Internet, industrial brain, smart education, smart park, government and enterprise digital transformation and other sections; Tongtu Zhiying will take Xiang’an as the headquarters, establish a cross-factory textile industry alliance, and create a new industry model for sharing textile factory production capacity resources; Kyushu Yuanqi plans to build a Southeast regional business headquarters centered on Xiang’an, mainly to carry out digital content services, corporate image event planning, conference services, exhibition and display services, etc.

The Ministry of Commerce’s supply chain innovation and application demonstration enterprise and China’s top 50 logistics enterprises, Cross-sea Logistics, plans to build a logistics warehouse in Xiang’an to provide logistics supply chain services for large manufacturing enterprises, which will help Xiang’an to further develop the smart logistics supply chain. Focusing on high-end marine equipment, Xinnuo Beidou Aviation Information Technology (Xiamen) Company plans to invest in the construction of a production base to develop and produce high-end marine equipment, Beidou communication and navigation equipment, and high-end equipment for ships’ intelligent cockpits.

In terms of science and technology research and development, Professor Feng Yongjian from Xiamen University plans to set up a project company in Xiang’an, focusing on the development of MEMS sensors, microelectronic MEMS integrated chips, semiconductor sensing materials and other products and market; in terms of biomedical health, Nanjing Joy, the largest disinfection and sterilization service provider in the country, plans to set up a radiation processing base for disinfection products and related health Products Research & Development and production.

In addition, the China Chemical Construction Project, the China Railway Construction Port and Shipping Bureau Construction Project and the Lyster Photovoltaic Project will enable Xiang’an to gain greater assistance in the future development and construction; the Xtep E-commerce Cloud Center Project will build a brand business operations complex integrating retail experience centers, various mid-to-high-end fashion sports halls, global headquarters and business reception centers, which will help to enhance Xiang’an’s retail industry; the Kelly Wei Food Project and the Xinguoyuan Oil Project are the strengthening of the traditional food production and processing industry. (Reporter, Shao Lingfeng, Correspondent, Ye Xiaofei, Lan Yu)

Huawei and Changan join forces to build Bosch in the era of smart cars.

Matters:

Changan Automobile and Huawei signed the Memorandum of Investment Cooperation. Huawei plans to set up a company (hereinafter referred to as the target company) engaged in R&D, design, production, sales and service of automotive intelligent systems and components solutions. Changan and its related parties plan to invest to acquire the equity of the target company (the proportion is not more than 40%) and carry out strategic cooperation.

Peace view:

Huawei’s smart car core technology will operate independently based on the principle of marketization to realize equity diversification.

The business scope of the target company established by Huawei includes intelligent driving solutions for automobiles, intelligent cockpit for automobiles, intelligent digital platform for automobiles, intelligent Che Yun, AR-HUD and intelligent lights, etc. Huawei will inject relevant technologies, assets and personnel dedicated to the business scope of the target company into the target company. The company operates independently based on the principle of marketization, and adopts a market-oriented management system and salary incentive framework.

In principle, the components and solutions within the business scope are provided by the target company for vehicle customers. In principle, Huawei does not engage in businesses that compete with the business scope of the target company. In the future, the target company will gradually open its equity to investors such as existing strategic partner car companies and car companies with strategic value, and become a company with diversified equity. In addition to Changan, Huawei’s existing strategic partner car companies include Cyrus, Chery, Jianghuai and BAIC. From the perspective of business scope, the target company is basically equivalent to the independent operation of Huawei BU Division.

Huawei will operate its loss-making business independently.

Judging from the operating results announced by Huawei in the first half of 2023, the revenue of BU business, as the fifth largest sector, is 1 billion yuan, accounting for about 0.3% of its total revenue, and it is the only sector that Huawei is losing money at present. According to Huawei’s annual report, by the end of 2022, the research and development team of Car BU had reached 7,000 people, with a cumulative investment of 3 billion US dollars. According to the previous plan, Huawei BU will achieve profitability in 2025, but it is difficult to achieve this goal at present. This time, Huawei will operate the smart car business independently and introduce car companies as investors, which will reduce the drag of the smart car business on Huawei’s profitability.

Huawei has not changed its mind, and it is further away from Bosch in the era of smart cars.

Previously, some car companies were in conflict with Huawei’s cooperation model and worried about losing their "soul". This time, Huawei will independently market the smart car business and realize equity diversification, which can alleviate the doubts of car companies to some extent. Huawei’s technological leadership in the field of smart cars is clear, but we don’t think that the completely self-developed intelligent technology by car companies is the best option. Since the second half of 2023, Huawei’s deeply empowered models have been increasing, such as Zhijie M7, Aouita 12, Zhijie S7 (in cooperation with Chery) and Wenjie M9 (in cooperation with Cyrus), and Huawei’s presence in the automobile industry has been increasing. The willingness of other car companies to cooperate with Huawei is stronger than before. We expect that more car companies will dispel the concern of "transferring their souls" in the future and choose to embrace Huawei’s smart car technology.

The target company has great development potential, and its revenue scale will reach 100 billion in the long run.

Relying on Huawei’s leading intelligent solutions, the target company has become an industry leader in automotive intelligent systems and component solutions based in China, facing the world and serving the industry. In the short term, the annual sales volume of supporting models of the target company set up by Huawei is expected to reach about 1 million units.

In the long run, if the passenger car market in China reaches 30 million units, the target company accounts for 25%, and the bicycle supporting price is 20,000 yuan, the corresponding annual operating income will reach 150 billion yuan, and if the net profit rate is 15%-20%, the corresponding net profit will be about 22.5 billion-30 billion yuan. The target company has the potential to grow into a domestic head supplier of smart car software and hardware solutions, and has the business potential of 100 billion yuan revenue scale and 10 billion yuan net profit scale.

Chang ‘an has a good foundation for in-depth cooperation with Huawei, and there is great room for further strong alliance.

Aouita is a high-end brand of Huawei, Contemporary Amperex Technology Co., Limited and Huawei. With the combination of avant-garde styling design and Huawei’s leading intelligent technology, the brand influence has gradually expanded. In addition, Changan Automobile has also announced that its brand will cooperate with Huawei in the field of automobile intelligence, especially in the field of smart driving.

We believe that Changan Automobile has made some mistakes in the investment in smart car technology, and we should pay close attention to the definition of vehicle products, provide flexible smart car solutions for consumers, and rapidly enhance the comprehensive competitiveness of Changan Qiyuan, Deep Blue, Aouita and other brands. In addition, Changan Automobile is the first car company to invest in the target company, and it is expected to enjoy the benefits of the future valuation improvement of the target company to the greatest extent.

The feature of Huawei’s smart car selection is that Huawei is deeply involved in product definition and channel sales, and the target company will serve the entire automobile industry.

Huawei is deeply involved in the product definition and channel marketing of smart car selection, and enjoys relevant benefits. The target company established by Huawei this time will face the whole world and serve the whole automobile industry. We believe that the ultimate success of automobile enterprises depends on the improvement of vehicle production and sales scale and brand premium, so the core competitiveness of automobile enterprises such as product definition, channel efficiency and supply chain stability are indispensable. The comprehensive ability of car companies has a great influence on the effectiveness of future cooperation.

Author of this article:Wang Dean, Wang and Hai, source: Ping An Securities, original title: "Huawei and Changan join forces to create" Bosch "in the era of smart cars"

Wang Dean S1060511010006 

Wang jihai S1060523080

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Delivery exceeded 120,000! Ask M5 to lead the new trend of smart travel.

  "The M5 has delivered a total of 120,000 units, which is very popular among consumers." Recently, Yu Chengdong, chairman of BU, Huawei’s smart car solution, affirmed the popularity of M5. Such a high delivery result can not be separated from the support of the M5 "Double Smart Ceiling" title. Thanks to Huawei’s self-developed intelligent cockpit and intelligent driving system, smart cars have a smart brain, satisfy more daily car scenes and win the recognition of users.

  In the highly anticipated "2024 China Car of the Year" selection, Huawei HarmonyOS Intelligent Cockpit won the 2024 Travel Technology Award. The intelligent driving version, which brings users a ceiling-level intelligent travel experience, is equipped with HarmonyOS Intelligent Cockpit 3.0, which meets the needs of drivers and passengers for intelligent interaction and pushes automobile intelligence to a new height.

  HUD height and rearview mirror can be automatically adjusted, which is convenient and safe.

  In daily driving, HUD, as an advanced on-board display system, can display the vehicle speed, navigation, fuel consumption and so on on on the front windshield in real time within the driver’s line of sight, thus reducing the actions such as turning your head or bowing your head while driving and ensuring driving safety.

  However, for families with multiple drivers switching to use, manual adjustment is needed every time they get on the bus, which is very inconvenient to use. It will not only affect the user experience, but also affect the driving safety. In order to let users really enjoy the convenient experience brought by the intelligent cockpit, the intelligent driving version of Wujie M5 is intimately equipped with adaptive adjustment of HUD height. After getting on the bus, the vehicle can automatically identify the driver’s eye position through visual algorithm within 0.5 seconds, and quickly adjust the HUD height to the best angle to ensure the clear display content.

  In addition, the automatic adjustment of rearview mirror is another major function of caring for users in the M5 Smart Driving Edition. Imagine that in the days when there is no automatic adjustment, you need to manually adjust the rearview mirror before getting on the bus, and it is very inconvenient to adjust the angle to the best position. With the automatic adjustment of rearview mirror, the exterior rearview mirror can be automatically adjusted to the best angle according to the driver’s body shape with a light brake, and there is no need for manual control in the whole process, so as to bid farewell to the problems of inaccurate adjustment, time-consuming and laborious work.

  If there are multiple drivers driving alternately during long-distance driving, the automatic adjustment of HUD height and rearview mirror can save the time and energy of adjustment, and make the whole journey more relaxed and comfortable.

  Space audio’s first "getting on the bus" and enjoying the comfortable time in the car

  After a busy week’s work, it’s time to turn on the music to relieve my tense nerves. However, facing the stereo with average sound quality and frequent sound in the car, it really makes people feel tired, but it adds a bit of fatigue. Having a good car stereo can not only create comfortable space for people in the car, but also make long-distance driving no longer boring.

  Wenjie M5 Smart Driving Edition supports the function of spatial audio, and realizes the first "boarding" of spatial audio. Compared with traditional car audio, Huawei space audio can restore many small details that ordinary music can’t hear, so that the sound can linger around users in all directions. In addition, the HUAWEI SOUND audio system is equipped with industry-leading professional-grade audio. With the help of 19 irregularly arranged high, medium and low speakers in the whole car, a balanced sound field is created, which is like a high-end recording studio, and the sound is more layered. After-work traffic jams, playing pop music, or film and television drama OST, you can get an immersive listening effect, with a stronger sense of atmosphere and a relaxed mood, which can also alleviate the fatigue caused by "moving bricks".

  In addition to the ultimate sound experience, HarmonyOS Smart Cockpit 3.0 also brings different entertainment scene experiences. Among them, HUAWEI MagLink magic suction car interface brings many conveniences. When a family travels, they can hang the tablet computer behind the seat. When the children are bored, parents can choose the appropriate video content for them to play from the car, so that the children can be completely immersed in the film. In addition, parents can also adjust the brightness, volume and other details of the back panel, and lock the interest screen to master the viewing time of the back screen. Children not only enjoy it, but also parents can manage everything more easily.

  In addition to the humanized smart car experience, in order to save more users’ car purchase costs, Wenjie M5 also introduced surprise benefits: it will be decided during the period from December 1 to December 31, and you can enjoy up to 42,000 yuan worth of matching rights, including 12,000 yuan worth of interior and exterior decoration matching rights, 15,000 yuan worth of technology comfort bags and 15,000 yuan worth of exclusive deduction of HUAWEI ADS2.0 urban smart driving bags.

  Nowadays, cars are no longer limited to travel tools. Users need it to be able to hold a holiday trip and easily cope with various complicated situations such as commuting to work. Wenjie M5 Smart Driving Edition is not only an intelligent vehicle, but also a smart space for running, bringing users a more intelligent, convenient, relaxed and pleasant travel experience. If you expect to have a car with excellent intelligent driving experience, the M5 Intelligent Driving Edition is your best choice.

In May, the sales volume of new energy reached a new high, and it was difficult for Xiaowei to get together.

A few days ago, new energy car companies and new forces released their sales data in May. From the data, BYD, Ai ‘an and Ideals continued to triumph, especially Ai ‘an and Ideals, which hit record highs. At the same time, the sales volume of Nezha, Zero Run and Krypton increased steadily compared with that of April, while Tucki and Weilai still failed to see improvement, and the gap between them and their ideals became wider and wider, so it was difficult for the former "Big Three" to get together.

BYD: 240,220 vehicles

Since the introduction of DM-i super-hybrid technology, BYD has ushered in a "rocket-riding" sales surge, and the growth momentum has almost always been doubled. Data show that BYD sold 240,220 vehicles in May, up 108.99% year-on-year, breaking the previous record of BYD selling 235,200 vehicles in December 2022, setting a monthly record high. Among them, the sales volume of passenger cars was 239,092, and the sales volume of Wangchao.com and Haiyang.com was 228,087. At the same time, Tengshi Automobile also handed over 11,005 vehicles in May, which exceeded 10,000 for three consecutive months, and the overall performance was good.

Ian: 45,003 vehicles

In the new energy market, Ai ‘an can be said to be the one who "made a fortune in silence". It hardly participated in the "saliva war", nor did it flaunt itself as the best model within 500,000 to 5 million yuan, and its outstanding market performance was "hard currency". In May, Ai ‘an delivered 45,003 vehicles, a year-on-year increase of 114%, setting a record high. According to the previous annual sales target of 500,000 vehicles set by Aidan, the completion rate is 33.2% so far, and it needs to be further strengthened in the next seven months.

Ideal: 28,277 vehicles

The achievement of 25,681 vehicles in April has shocked many people. In May, LI delivered an even more amazing 28,277 vehicles, which once again set a new record for brand delivery in a single month, among which the ideal L7 delivered more than 10,000 vehicles for two consecutive months. I have to say, LI’s positioning is too precise. It doesn’t have the layout of power exchange like Weilai, nor does it have the smart driving assistance like Tucki. Instead, it focuses on the needs of home users, with luxurious space, comfortable ride, humanized details, and zero anxiety about fuel and electricity. In the peak season, the ideal is expected to achieve sales of 30,000 vehicles/month or even higher.

Nezha: 13,029 vehicles.

Like the ranking in April, Nezha Automobile still ranks behind BYD, Ai ‘an and Ideality, and in May, it slightly increased to 13,029 vehicles, of which 2,024 vehicles were sold overseas, and the overall performance was remarkable. From the market point of view, Nezha V, a subsidiary of Nezha Automobile, launched an activity with a total discount of 10,000 yuan, which stimulated product sales; At the same time, Nezha S enriched the entry-level models, and the new models improved the comprehensive cost performance of the products. However, compared with the high of 18,016 vehicles in October last year, there is still a certain gap, which also means that Nezha GT needs to continue to exert its strength, and 1,716 vehicles are far from enough.

Zero run: 12,058 vehicles

If we don’t calculate Tengshi separately, then Zero Run is the last new energy brand with a sales volume of over 10,000 in May. Among the 12,058 new cars sold, C11 delivered 7,100+and C series delivered 10,000+,accounting for more than 83%, which is the same as that in April. In other words, the main sales force of the brand has changed from the entry-level zero-run T03 to the middle and high-level zero-run C11, and it has become a stable trend, which shows that the pricing strategy and vehicle layout of the zero-run car have achieved results.

Extreme krypton: 8,678 vehicles

Compared with April, the achievement of 8,678 Krypton vehicles is only more than 500 vehicles, but this achievement is enough to win the title of luxury pure electric brand in China. In addition, Krypton X, which focuses on the young personalized market, will start large-scale delivery in June. Perhaps starting from June, Krypton X will return to the ranks of "10,000 clubs". As for 11,000, 13,000 or even 15,000, it depends on how much energy Krypton X has.

Tucki: 7506 vehicles.

From January to May, Xpeng Motors’s sales volume has been increasing, which is definitely a good phenomenon, but its growth rate is slightly mediocre in the market, and it has been hovering at the height of more than 7,000 vehicles for three months. According to the market feedback, Tucki P7i launched at the end of March, although its product strength has been upgraded to some extent, has not been translated into more actual sales. One of the main reasons is that many users think that its price is on the high side, and they can only expect that the following two new cars, Tucki G6 and new MPV Tucki X9, can help Tucki to make new breakthroughs in sales.

Deep blue: 7021 vehicles

Although compared with the 7,756 vehicles in April, there is a slight decrease from the previous month, there should be no pressure on the Deep Blue car, because the Deep Blue S7, which was booked by "520", gave a booking price of 169,900-239,900 yuan, even 2,000 yuan cheaper than the official price of Deep Blue SL03. Compared with the same model, Deep Blue S7 is sincere in price. Compared with the same model, Deep Blue S7 has certain advantages in performance, configuration, design and space. It is foreseeable that the official listing of Deep Blue S7 will have a positive impact on the sales of Deep Blue brand.

Weilai: 6,155 vehicles

Once the "Big Three" of the new forces, it is now difficult to get together again. Xpeng Motors is hovering around seven or eight thousand vehicles, but Weilai’s situation seems to be even worse. Since March, Weilai ET7 has failed to break through four digits for many months, Weilai ET5 has also dropped from more than 7,000 vehicles to 45,000 vehicles, and the sales of ES8 and EC7 are negligible, while the new ES6 has been replaced.

AITO boundary: 5629 vehicles

Thanks to Huawei’s empowerment, AITO Wenjie series completed the production of 100,000 vehicles in 15 months, becoming the fastest growing brand of new energy vehicles. However, since 2023, AITO’s pace seems to be a little slow. First, it may be affected by the "abuse of Huawei brand logo" incident in March. Second, in the face of more and more opponents, the competitiveness of M7 is somewhat weak, and the brand sales are almost supported only by M5. Perhaps, before the M9 goes on the market, the sales of AITO cars will remain at the level of 4,000-6,000 vehicles.

Lantu: 3,003 vehicles

Although there is a slight decline from April, the sales volume of Lantu Automobile itself is not large, and it is a good result to be able to stabilize at around 3,000 vehicles. In addition, Lantu Zhuiguang adjusted its selling price and rights in May, and may see a small increase after entering June.