标签归档：西安桑拿论坛

＂Silent Witness＂ MV Yang Zi rap against Ren Xianqi Ouyang Jing

1905 movie network news 　Explosion! The action crime movie released the theme MV "Breaking the Silence" today. The song was composed by arranger Chen Xueran, and the famous musicians Lin Qiao and Liu Enxun wrote lyrics, starring Yang Zi, Ren Xianqi, and Ouyang Jing. Under the hot-blooded and powerful melody, the three stars made a cool debut in the dark, singing high-energy confrontations between good and evil, good and evil in the interlacing of light and shadow. The film is directed by Renee Haring, starring Zhang Jiahui, Yang Zi, and Ren Xianqi. It will be released nationwide on August 2.

Yang Ziren Xianqi opened his throat coldly, Ouyang Jing reproduced high-energy rap

In the newly exposed "Breaking the Silence" MV, Ren Xianqi appears in a dark image. He led a gang of gangsters, wearing a mask, broke into the forensic center, launched a bloody looting, and threatened the lives of Zhang Jiahui and Yang Zi with violence. Yang Zi made a stunning appearance in a black leather jacket, and she was full of super A beating girls. "It is absurd and dazzling under the mask, and then one step forward to penetrate the fog and doom." In the cold song, she was fearless in the face of masked villains, and launched a Jedi counterattack in a dangerous situation. It is worth mentioning that Yang Zi had previously made a "notice" on Weibo, saying that he wanted to "break into the rap world". Now in "Breaking the Silence", she has fulfilled her long-cherished wish. She is a rapper, and she is full of cool style.

40 seconds of earth-shattering counterattack, closed space fierce fighting burns up the summer big screen

As one of the commercial films that attracted much attention in the summer, "Silent Witness" attracted the attention of many audiences with its intense rhythm and the real confrontation between fists and meat. Some viewers were deeply impressed by the oppression created by the film. In the morgue, the dissection room, and the laboratory, every inadvertent tool could become the key to the reversal. No one could predict what would happen in the next second, and the tension continued until the end of the viewing.

The classic escape setting, with the blessing of the action crime shell, highlights the sense of tension and fighting. Zhang Jiahui Yang Zi is the most national wall-breaking combination of Xianqi’s three most popular, but also breaks the dullness of the film and brings a new spark. And Renee Haring’s guidance has undoubtedly added a lot of chips to the movie’s viewability. As one of the most successful action crime film directors in Hollywood, he has contributed such classic masterpieces, which has made many fans look forward to his collision with Hong Kong action crime films.

The movie "Silent Witness" tells the story of Chen Jiahao (Zhang Jiahui) and Qiao Lin (Yang Zi), two forensic doctors, in order to protect the evidence and uncover the truth, and the gangster leader SANTA (Ren Xianqi) and his gang, in the forensic center. The film is produced by Wanda Film Media Co., Ltd. and Media Asia Film Production Co., Ltd. and will be released nationwide on August 2

＂Yangtze River No. 7＂ reunion, Zhou Xingchi exclaimed Xu Jiao： Boys become beautiful girls!

1905 movie network news　The 26-year-old actor was selected at the age of 11 to play Zhou Xiaodi, the son of Zhou Xingchi in the movie. Then she signed an 8-year contract with Zhou Xingchi’s agency, Xinghui, and Xu Jiao chose to study abroad. After the agency contract ended, she did not sign a contract. In the blink of an eye, Xu Jiao was already 26 years old. Recently, she announced her return to Xinghui and returned to the arms of her old employer.

On the 19th, Zhou Xingchi’s agent Chen Zhenyu posted a photo of Xu Jiao and wrote "Xinghai is sailing, shining brightly. Welcome back to the big family of Xinghui." In the photo, Zhou Xingchi holds Qizai’s doll in hand and appears in the same frame as Xu Jiao. Xu Jiao forwarded: "In a flash of a finger, I’m back!" Announcing the re-signing of the contract with Zhou Xingchi’s company, and she also posted a meeting gift.

Zhou Xingchi also specially posted on the social platform for this: "Little brother has never flinched after all the storms in his life, but today he was scared and shrank. Zhou Xiaodi, the naughty boy of Changjiang No. 7, actually turned into a woman."

The continuation of the relationship between the two also surprised many fans, saying: "Welcome back after learning" "I am so relieved, inexplicably moved" "Looking forward to the new works of the two!"

The maximum shared power bank is 10 yuan per hour, which has gone ＂crazy＂.

Recently, the shared power bank has been named "assassin" and rushed into the hot search. It used to charge 50 cents per hour, but now it charges 4 yuan or even 10 yuan per hour. The shared power bank that can be seen everywhere in life has become the focus of public opinion due to the price increase. Many netizens complain that "this is to encourage everyone to buy their own power bank".

A few years ago, under the name of "sharing economy", shared power banks were favored by capital. In just 10 days, the amount of financing reached 300 million yuan, and more than 20 institutions entered the market. At that time, smartphones were fully functional, power consumption was getting faster and faster, and charging had become a high-frequency demand. With the trend of "sharing economy", shared power banks quickly entered the market. According to public data, as early as 2020, the number of users of shared power banks was close to 300 million.

At present, the shared power bank market is showing a concentration of leading companies. In 2021, Monster Charging will go public, Street Power Search will merge, and Xiaodian will also sprint to IPO, forming a pattern of "three power and one beast". However, under the epidemic, the shared power bank companies that focus on offline scenes are actually under certain pressure. The competition at the channel end is increasingly fierce, and the battle for points is intensifying.

According to a third-party report, based on the operating income of shared power banks to calculate the market size, it is expected that the average annual compound growth rate will reach 20.8% in the next five years. In the case of better prospects, prices have risen, but losses have increased. Services have been complained by users, and shared power bank companies still cannot find business growth. The current situation is very embarrassing.

Charge up to 10 yuan for 1 hour

"I am a big user of electricity," a shared power bank user from Beijing told China News Weekly. Due to the frequent need to participate in business activities, he has become accustomed to borrowing shared power banks when his mobile phone is out of power, but recently the price after being used has "stung": "It takes less than half an hour to charge 4 yuan."

In addition to questioning the recent increase in the price of shared power banks, the above users also found more details. When he checked past usage orders, he found that a shared power bank using small electricity once took 2 hours and 5 minutes and charged 12 yuan. However, the charging standard is 4 yuan per hour, and it will be returned free within 3 minutes. Less than 1 hour is calculated as 1 hour.

"This means that I charged 4 yuan more for an extra 5 minutes, is that reasonable?" the user questioned.

According to public research, among the users of shared power banks, business people, young women, car users, game users and video users use shared power banks more frequently. These people often become a loyal paying client base because of the long use of mobile phones, the inconvenience of carrying their own power banks and the low price sensitivity. However, recently these users with low price sensitivity also feel that they can’t afford to share power banks.

Previously, according to media reports, in many cities such as Shanghai, Hangzhou and Nanjing, the price of shared power banks has risen to about 4 yuan per hour, and some popular scenic spots have reached as high as 7 or 8 yuan per hour. Reporters visited and found that in major business districts in Beijing, the charging standards for shared power banks vary. Shopping malls, bustling tourist attractions and streets in the core business district often charge more, generally 4 yuan to 6 yuan per hour. At individual points, the price is higher, reaching 10 yuan per hour, such as in some scenic spots and high-end sales offices.

In fact, different shared power banks may have different prices and charging standards in the same place. Looking at the Mini Programs of various power bank manufacturers, taking the area near a core business district in Beijing as an example, most monster charging charges 2 yuan every half hour, and it is free to return within 3 minutes. Less than half an hour is calculated as half an hour; most small electricity charges 1.5 yuan or 2 yuan every half hour, and it is free to return within 3 minutes. But the difference is that in some places, less than 30 minutes is calculated as 30 minutes, and in some places, less than 1 hour is calculated as 1 hour, and the difference between these two places is often only a few hundred meters.

A staff member of the shared power bank revealed to China News Weekly that there has been no uniform price for the shared power bank, and the price of each point is different, because there are direct sales points and agent points in the middle, and different people and merchants negotiate the price, and the final price will be different. "Many times, the company’s control over the price is not so strong, and the room for human manipulation is relatively large," the staff member stressed.

Shi Songpo, vice-president of Rock Capital, pointed out that "in the early days, the price of power banks was mostly charged 1 yuan per hour, but now it is mostly concentrated at 3 to 4 yuan per hour. This kind of price increase is not an isolated case in the sharing economy industry, and the price of shared bicycles is also rising. At present, there is no unified pricing rule in the industry, especially in the case of the increasing proportion of the agency model, the price control of power bank manufacturers has actually become weaker. The phenomenon of random pricing by agents and point merchants is relatively common, and there is often chaos of different prices for the same brand on the same floor."

Why become an "assassin"?

Around 2017, it was in the period of perfect development of smart phone functions and the prevalence of various large-screen applications. At that time, people used mobile phones for an average of 1.86 hours a day, but the power problem of mobile phones has not been solved. Shared power banks have become a trend, and players from all walks of life have poured into the industry, occupying major shopping malls, stations and other traffic-intensive places. Capital has also entered the market, and the amount of financing has reached 300 million in just 10 days.

Within a year, the leading companies announced profits one after another: Caller first announced a break-even, and then Street Power and Small Power announced profits respectively. The financial data of Monster Charging showed that the net profit in 2019 and 2020 reached 166 million and 75.40 million yuan, respectively. In 2021, Monster Charging was listed in the United States, demonstrating the business model of sharing power banks. In 2021, the industry concentration was further enhanced, and Small Power Technology submitted a prospectus to seek listing; Street Power and Soo Power merged into Bamboo Mang Technology, forming a pattern of three "small bamboo beasts" competing.

According to a public report, in the first half of 2022, the number of devices, transaction volume, and order volume in the shared power bank industry increased compared with 2021, with CR4 (the top 4 share concentration in the industry) exceeding 90%. In fact, the price of shared power banks has increased several times in the past few years. In the second half of 2019, the price of shared power banks increased to 2 yuan per hour. In the second half of 2020, the average charging standard of major platforms increased to 3 yuan, and this year it reached 4 yuan per hour.

Shi Songpo said that in the sharing economy, the price increase of shared power banks is still relatively fast, and the primary factor for collective price increases is that the industry reshuffle period of low-price drainage has passed, and the tail players have been cleared and entered the oligopoly stage. These companies originally pursued market share, but now turn to profit.

"In fact, the price of the shared power bank is not expensive, such as taking the bus and subway, it is normal to spend a few dollars for five minutes, but the shared power bank has caused so much controversy, or there is a problem with the service." Zhang Yi, CEO of iiMedia Consulting, stressed that if the quality can be improved, it does not matter if the price is a little more expensive.

In the media report, a user rented a shared power bank from a hospital in Kunming, Yunnan, but when he returned it, he found that the warehouse was full and could not be returned, and there was no return point nearby. The user didn’t know what to do for a while. In addition, there are two models of shared power banks displayed in the Mini Program. These two models do not support mutual return. The user asked the customer service about this situation, and the customer service asked to return it by mail and asked the user to bear the cost. The user expressed dissatisfaction, and the company that owns the power search did not give a solution.

Previously, the regulatory authorities conducted a survey on the pain points of shared power bank services, and the survey showed that billing was not stopped after return, renting was easy to return, difficult to return, and the price logo was not significant, and the charges were unreasonable. On the Black Cat complaint platform, there were as many as 70,000 complaints about incoming calls, 25,000 complaints about small electricity, and 15,000 complaints about monster charging, including malicious deductions, failure to return, and false propaganda.

A picture circulating on the Internet shows that a user has purchased more than 40 shared power banks in the past two years. Generally, shared power banks have a "buy-out" mechanism, which stipulates that if they are not returned for a long time (about 7 days) after charging, the full deposit of 99 yuan will be deducted. Many users who borrowed the power bank and forgot to return it often "lost" 99 yuan to take the shared power bank home.

"Recently, shared power banks have been controversial, and the core problem is that the price has risen to a certain extent, but the product service and quality have generally shown a downward trend, and the price and service are far from consumers’ expectations." Zhang Yi told China News Weekly that the most widely criticized power bank is the slow charging speed, so it is not high in terms of consumer satisfaction.

The dilemma of a single profit model

In the past two years, affected by the epidemic, the business of sharing power banks is not easy to do.

According to the financial report data, Monster Charging’s revenue reached 1.427 billion yuan in the first half of this year, and 1.819 billion yuan in the same period last year, a significant decline year-on-year. In fact, Monster Charging has experienced a year-on-year decline in revenue for three consecutive quarters. In the fourth quarter of 2021, Quarter 1 of 2022 and the second quarter of 2022, revenue declined by 9.7%, 13% and 29% respectively.

In terms of profit, in the first half of the year, the monster charging loss reached 280 million yuan, while in the monster charging profit in 2019 and 2020, the net profit added up to 242 million yuan. At present, the monster charging has lost money for four consecutive quarters, and the loss is expanding.

According to the financial report, the entrance fee and commission paid by Monster Charging to merchants have increased year by year. In 2019, this expenditure accounted for 48.2% of the revenue of the power bank, and in 2021 this data reached 61.1%. Shi Songpo believes that the reason for raising prices and pursuing profits is not only because of the increase in market concentration and oligopoly, but also because of the single profit model of shared power banks, serious losses and fierce competition.

"We can see that companies such as Monster Charging are paying more and more commissions to third parties. This is because of the compromises that manufacturers have to make during the winter under the pandemic. Under the situation that the industry’s profits are further under pressure, high-quality points are the focus of the efforts of shared power bank companies. The intensification of competition for high-quality points has led to the increase in the cost of distribution venues, and both the entrance fee and the commission are increasing, further boosting the price of power banks."

The above-mentioned sharing power bank staff pointed out that the business of sharing power banks is "cannibalism", and the increase in the frequency of renting power banks will increase the income, so the point is very important. The demand for renting in crowded places is relatively large, so the price of these places will be higher. If it is a direct operation, it is very expensive to raise a very large ground team. Therefore, this year, companies such as Monster Charging have turned to agency operations. In this case, they mainly rely on renting machines to make money, but this has led to the result that the pricing power is controlled by the agent.

Zhang Yi said, "In recent years, shared power bank companies have encountered great pressure to lose money, mainly due to the competition for channels. Everyone is overdrawing prices and profits, and stimulating channels through third-party commissions, entering a vicious circle."

According to public data, it is expected that by 2025, the market size of shared power banks will reach 27.80 billion yuan, and users will break through 700 million. Zhang Yi believes that the current mobile end point intelligence is getting higher and higher, the demand for electricity consumption is also increasing, and the battery life problem has not been fundamentally solved, so there is still room for the future development of shared power banks. He also stressed that only by improving products and services can we win the favor of consumers.

At present, Zhumang Technology is developing new businesses such as shared charging stations for motorcycles and smart retail containers. Monster Charging has also relied on millions of power banks to incubate the Baijiu brand through private domain traffic. Xiaodian also revealed in its prospectus that it wants to enter the short video field.

"Shared power banks have actually become large-scale, and the popularity of first- and second-tier cities is already very high. However, under the cold winter, the problem of profitability is prominent, and even if it expands, it will not increase profits." Shi Songpo said that now companies are looking for different profit models, trying to bring new increments, but whether it can really solve the single profit model still needs time to verify.

The era of China’s automobile voyage has arrived

On March 5th, the day of the twenty-four solar terms, spring thunder rang, and all things revived.

At 8 a.m., Yin Tongyue, chairperson of Chery Holding Group, dressed in a black suit, white shirt and red-and-white tie, spoke to reporters in high spirits and told the world about the rise of Chinese automobiles through personal experience at the first "representative channel" of the second session of the 14th National People’s Congress.

(Representative Yin Tongyue was interviewed by Xinhua News Agency in the "representative channel")

Work hard and try hard, find a great career in a shabby house

"Twenty-seven years ago, Chery started its business from a few small thatched cottages. We lacked capital, technology and talent. At that time, the market was basically monopolized by foreign capital or joint venture brands. There was a popular saying in the industry that Chinese people owned their own trunk cars, which was a fantasy." Looking back, Yin Tongyue, who is 62 years old and has worked in cars all his life, has a vivid past and mixed feelings.

In the 1990s, almost all cars on China’s roads had foreign logos, and few national car brands. At that time, Yin Tongyue, who graduated from Hefei University of Technology with a major in automobile manufacturing, was the director of the final assembly workshop of Changchun FAW-Volkswagen Automobile Co., Ltd., and the leaders in his hometown of Wuhu, Anhui Province, mobilized him to return to his hometown to start a business. He said that "Chinese people want to make their own cars", which made him always have a dream of "building Chinese cars".

In 1996, Yin Tongyue resolutely bid farewell to FAW and returned to his hometown of Wuhu to build cars. But the ideal is very rich, and the reality is very skinny. At that time, there was only a brick factory and a few thatched houses in front of him. Capital, technology, and talents were not only in front of Yin Tongyue, but also a chasm that must be crossed by the rise of Chinese national car companies.

Faced with many difficulties, Yin Tongyue was not discouraged. With the support of the governments of Anhui Province and Wuhu City, he led the team to overcome difficulties regardless of cold or heat, day or night. He simply drew the first blueprint of Chery Automobile in a thatched hut, and began the road to counterattack and realize his dream.

In January 1997, Chery Automobile Co., Ltd. was established.

In May 1999, Chery independently developed the first engine and successfully launched it.

In December 1999, Chery’s "Fengyun" first bridge car rolled off the assembly line, and then successively launched Qiyun, Dongfang Son, QQ, Tiggo and other series models;

In August 2007, Chery’s 1 million car rolled off the assembly line, becoming a leader in national automobile brands.

So…

In 2023, Chery sold 1.881 million cars, an increase of 52.6% year-on-year, and exported 937,000 cars, an increase of 101.1% year-on-year, ranking first in the export volume of Chinese brand passenger cars for 21 consecutive years; the group’s annual revenue exceeded 300 billion yuan for the first time, an increase of more than 50% year-on-year.

"For more than 20 years, we have persisted in hard work, openness and innovation, adhered to the leadership of party building, and strengthened the foundation. Together with other Chinese car companies and joint venture brands, we have jointly supported the backbone of Chinese manufacturing and jointly built China into the world’s largest exporter. Looking at the current day, Yin Tongyue is full of passion and his tone is sonorous. Although he has full hair, he still seems to be a teenager.

Chery’s extraordinary development process is a vivid microcosm of the gradual rise of China’s national automobile industry from scratch, from small to large, and from large to strong. From the streets full of foreign cars, one of the world’s major car importers, to selling Chinese cars to the world and the world’s largest car exporter, this reverse attack proves a truth: as long as you want to do it, there is nothing that the Chinese can’t do!

Innovation, surging new quality productivity

"Chinese companies, especially Chinese automobiles, will continue to increase investment in research and development, increase investment in branding, and create the ultimate product power, adding luster to Chinese manufacturing, Chinese creation, and Chinese brands." As a witness and witness of the development of China’s automobile industry, Yin Tongyue, who has experienced the wind and rain and seen the rainbow, looks to the future with clear ideas and full of confidence.

Automobiles have always been known as the "crown jewel of modern industry" and are the culmination of modern industrial technology. Because a car is assembled and rolled off the assembly line, it relies on 20,000 multiple parts, and its manufacturing process involves a lot of high-precision technology and strict fine management. The automobile industry is recognized as one of the most important symbols of a country’s manufacturing strength.

To shatter the fallacy that Chinese self-made cars are a "fantasy", we must first break through the "stuck neck" technology of car building and have independent intellectual property rights on key components. The engine is called the "heart" of the car. In May 1999, more than two years after the company was established, Chery’s first self-developed engine was successfully rolled off the assembly line and ignited successfully. From that moment on, Chery, which has the "heart of China", has embarked on the fast lane of relying on technological innovation to promote development.

In February this year, the founder of the world-famous engine design company AVL Austria, Helmut Liszt, visited Chery. The world-class technology expert expressed sincere admiration for the latest technological achievements displayed by this former "student". He said: "In our cooperation, we have deeply felt the diligence, studiousness and innovative spirit of Chery people. I am very pleased to see that Chery has now not only reached the world’s leading level in engine research and development, but also excellent in other aspects of the vehicle."

Now, Chery’s products are exported to more than 80 countries and regions, and the global users exceed 13 million, of which overseas users 3.35 million. From "building cars for the Chinese people" to "driving to the world", to a certain extent, Chery’s development history is a history of innovation. In Chery, in addition to automobile manufacturing plants, there is also a technological innovation factory, which is closely related to the deep integration to achieve rapid application of new technologies and promote rapid product upgrade and iteration.

At present, Chery has a global R & D system including eight major R & D centers in North America, Europe, and Shanghai, and has obtained more than 18,000 authorized patents, of which 37% are authorized patents, ranking 21st in the "National Top 500 Enterprise Science and Technology Innovation". It is the super vitality of the mature R & D system that has given the Chinese Autobots represented by Yin Tongyue the confidence and confidence to "make progress".

A flower alone is not spring,

The garden is filled with thousands and thousands of red and spring.

Behind Chery, stands a rapidly rising central automobile province – Anhui. Thanks to the super-strong scientific and technological innovation of many universities and research institutes, Anhui has made overall arrangements in recent years, attracted internal connections, and made deep efforts. Now there are not only Chery, but also Jianghuai, NIO, BYD Anhui, Hefei Chang’an, Volkswagen Anhui, Hanma Technology and other 7 vehicle companies in total. In 2023, the output of automobiles reached 2.491 million, ranking second in the country. Among them, the output of new energy vehicles was 86.8, ranking fourth in the country, and the revenue of the entire automobile industry chain exceeded trillion.

The General Secretary of the Supreme Leader pointed out: "Integrate scientific and technological innovation resources, lead the development of strategic emerging industries and future industries, and accelerate the formation of new quality productive forces." In 2023, Anhui will make the automobile industry the "first industry", aiming at the goal of "building an internationally competitive new energy automobile industry cluster", taking the lead in legislating in the country, escorting and striving to build China’s new energy automobile industry center.

"In the next decade, we will not only pursue the world’s No. 1 in sales and scale, but also strive to be a global leader in technological innovation capabilities, quality reputation, and social responsibility; and provide Chinese wisdom for global users to pursue a better way of life." Looking to the future, Yin Tongyue has a torch in his eyes and ambitions. At this moment, he not only represents Chery, but also Anhui car companies, and also represents the surging Chinese auto industry to issue a declaration to the world: World cars, made in China! The era of China’s automobile voyage is striding forward!

The annual spring breeze blows from the east, and the garden is full of spring

"Carry forward the entrepreneurial spirit and recast the glory of Dongfeng." Chairperson Jiang Zemin’s inscription for Dongfeng people inspired all the cadres and workers of Dongfeng Truck Company to work together and work hard, and achieved the most brilliant results in history. In 2002, the company produced and sold 158,000 cars, achieved sales revenue of 20 billion yuan, and created profits of 1.50 billion yuan. Both operating quality and profitability reached the highest level in Dongfeng’s history. In 2003, the company targeted to sell 160,000 cars, and medium-sized car sales continued to maintain the first market share. Sales revenue was 22 billion yuan, and profits were 1.60 billion yuan. Dongfeng commercial vehicles have entered the second golden age of rapid development in history. The restructuring plan of the strong alliance between Dongfeng and Nissan will surely inject strong impetus into the development of Dongfeng commercial vehicles.

Deepening reform, pioneering and innovation

The predecessor of Dongfeng Truck Company was the main part of Dongfeng Motor Company’s production of commercial vehicles. Since its establishment in 1966, it has made great contributions to the country, especially in the 1980s to the mid-1990s after the reform and opening up. With a series of advanced reform practices, it has become a leading enterprise in the automotive industry in our country. However, in the mid-to-late 1990s, due to the constraints of the system and mechanism, the development of the enterprise fell into a trough, and the cumulative loss exceeded 500 million yuan in 1998. At the most difficult time for the company, the Party Central Committee was very concerned about the revitalization and development of Dongfeng. In late May 1999, Comrade Jiang Zemin, General Secretary of the CPC Central Committee, visited Dongfeng Company and pointed out the direction for the future development of Dongfeng Company. At that time, Miao Wei, the new general manager of Dongfeng Company, issued a "military order": to turn Dongfeng Company into a profit within three years and contribute to the reform and development of state-owned enterprises.

So Dongfeng Company underwent a "major surgery" – the main body of the company was adjusted into three levels. The first level was the group company of the decision-making body, which was mainly responsible for strategic planning, asset management, production and operation, and macro-control. The second level was the production and operation entity that bears specific profit or cost responsibilities. According to the business process and region, Dongfeng Company reorganized more than 30 professional factories, more than 10 joint ventures and holding subsidiaries under its original subordinates into several major plates such as the truck company, the parts division, Dongfeng Motor Co., Ltd., Shenlong Automobile Company, and the southern business division. The third level is the basic unit of production and operation that also bears specific profit or cost responsibilities, mainly including the professional production plants directly under the original headquarters. The truck company came into being.

The newly established truck company is under great pressure, with many difficulties, people’s minds change, and everything needs to be prosperous. So, what makes all truck people face difficulties and challenges, so that the company suddenly comes like an "east wind" overnight, thousands of trees and pear blossoms, and thus enters the track of rapid development?

This is a set of very convincing data in the reform process of Dongfeng Truck Company: in 1999, it turned losses into profits of 360 million yuan; in 2000, it made a profit of 250 million yuan; in 2001, it made a profit of 900 million yuan; in 2002, it made a profit of 1.50 billion yuan. This is the company since its establishment, adhering to the policy of "market-oriented, marketing as a breakthrough, service as the center, and taking the road of quality and efficiency". It has based itself on the market with high-quality products, adapted to the market with flexible marketing, accelerated product development, optimized production and sales structure, and increased the proportion of "double high" production and sales with high-tech content and high added value represented by heavy-duty vehicles and special vehicles. All employees have worked hard and made great achievements. Data show that the company’s various businesses have created the highest level in history, and various commercial vehicles are in short supply across the board. Compared with the same industry in the country, Dongfeng Truck Company has the highest output, the highest sales volume and the best operating performance.

These outstanding achievements are mainly due to the company’s deepening of reform and the establishment of a manufacturing, marketing and management system in line with the market. It can capture market opportunities first, make accurate decisions, attack quickly and win successfully. In the words of Yang Shaojie, general manager of the truck company: "Our truck company thoroughly understands the practical significance of the adjustment of our country’s road transportation structure, and keenly captures the business opportunities emerging in the adjustment of the transportation structure, so that the company can do a good job of serving transportation enterprises and individuals, and usher in the peak of its own development."

Optimize the mechanism and strengthen management

At the beginning of the establishment of the truck company, the new leadership team took office immediately. Reintegrate the internal institutions, get rid of the chronic diseases that hinder the development of the enterprise, take decisive measures, lead the reform to a deeper level, and thoroughly carry out a "big change".

The company first started by rationalizing the relationship, changing the system, optimizing the mechanism, and strengthening management. It successively established a financial management committee, a product working committee, and a preparation committee, and reorganized a heavy-duty vehicle factory, a special-purpose vehicle company, a telecommunications company, and Dongfeng Bus Chassis Co., Ltd. The original automobile transportation department suffered losses for many years. Through reform, it replanned its business direction and changed its name to a heavy-duty vehicle factory. It became the main position for the R & D and production of heavy-duty vehicles, off-road vehicles, and overseas vehicle assembly, special vehicles, and special chassis of Dongfeng Truck Company. After the reform, the auxiliary functional area of business was transformed into a professional factory directly facing the market. The fourth multi-variety and flexible assembly line of Dongfeng Company was built, and the capacity was increased by more than 20 times. It took only more than a year to turn losses into profits. The reform turned a loss-making enterprise into a "special force" with large profits and the company’s new product development and market rapid response.

The system is the carrier, and the mechanism is the soul. The truck company has achieved tasks in place, responsibilities in place, and management assessment in place by implementing measures such as cadre system reform and post evaluation work. The company has also made breakthroughs in the reform of salary distribution, employee management, and cadre management. The average salary of employees has increased by 25%. The company continues to adhere to the principle of "three rigidities" centered on financial management and budget management, give full play to the enthusiasm and creativity of all units, and encourage them to base themselves on the market, operate flexibly, and seek greater efficiency growth points. Now the company’s more than 30 units have indicators, and everyone is under pressure.

Market-oriented reform, all the market has the final say. Units that do not meet the profit targets set by the company will not receive full wages, and units and individuals who exceed the profit targets will be rewarded. The reform forced all units to go to the market one after another, face the user directly, and everyone picks up the heavy burden, and everyone has indicators. The new management system clarified responsibilities and rights, transforming Dongfeng Truck Company from a slow-to-respond "aircraft carrier" to a flexible and combat-effective "joint fleet".

Product development to win quickly

The market is changing rapidly, business opportunities are fleeting, and products are the top priority among all factors. Today’s market competition is no longer the concept of "big fish eat small fish", but "fast fish eat slow fish". If you can’t establish a fast-changing production, development and marketing system, it is difficult for enterprises to win in the fierce market competition. In order to become a fast-changing "fast fish", the truck company has changed the previous "serial" to "parallel" management mode from market forecast and information feedback to R & D trial production and production organization, and vigorously promoted "synchronous engineering", so that information feedback, process design, production organization, planning finance, quality inspection and other functional areas of business form a joint force, harmonious resonance, shorten the new product development cycle and production organization time, optimize the management system, and improve work efficiency. The company has strengthened macro-control and micromanagement, established a flexible production system that adapts to market changes, established a perfect production and sales regular meeting balance system, changed the passive adjustment of the work plan to the predictive active adjustment of the early decision-making, and flexible manufacturing system has formed a benign value chain for the company’s decision-making, research and development, production, sales and service.

In terms of new product development, vigorously adjust the product structure and increase the intensity of new product development. This made Dongfeng commercial vehicles quickly attack the city and seize the ground, not only regained a large number of lost ground, but also occupied some new markets. For the flat-head gasoline vehicles that are not well sold in the market, resolutely stop production or reduce production. For products with large market demand, not only should we increase production, but also improve and innovate in configuration and technology to make them more mature and better meet the needs of the market and users. The company focuses on "Tianlong" products and forms a series of products from 240 horsepower, 270 horsepower to 300 horsepower to improve the core competitiveness of Dongfeng commercial vehicles. Adhere to the guiding ideology of cultivating core competitiveness with core products, and use the global commercial vehicle technology platform to comprehensively improve the technical content of Dongfeng products. This year, more than 30 models in 16 series of heavy, medium, light and military models have been developed, and new product sales have reached more than 90%. The success rate of new products on the market is 100%. New products are launched every month, and there are market hotspots in Zhou and Zhou. Dongfeng’s new generation of heavy-duty flat-head semi-trailer tractors represented by "Dongfeng Tianlong", "Dongfeng *******" EQ5075 series cars meet the high-end medium-sized van of Europe III emission regulations, "Dongfeng Iron Armor" EQ2050 series cars meet the tactical indicators of the third generation of light off-road vehicles in the army. New vehicles such as high-mobility light off-road vehicles, "Dongfeng Hercules" EQ3260G series engineering vehicles, and "Dongfeng Urban Wind Shadow" EQ6111RC series ultra-low-floor buses have beautiful appearance, luxurious interior, first-class configuration, high technical content, and set comfort Safety, environmental protection, with a world-class technical level, fully reflects the comprehensive strength of Dongfeng Motor Company’s research, development and manufacturing. The continuous launch of new products has brought fresh blood to the Dongfeng Motor family.

Base on the market and adapt quickly

Sun Tzu’s Art of War says "know yourself and know your enemy, and win a hundred battles". Only by understanding the market can you defeat your opponents. Yang Shaojie, general manager of the company, and Zhou Qiang, secretary of the Party Committee, often lead scientific research, production, and marketing personnel to conduct market surveys all over the country. They keenly found that, on the one hand, our country’s entry into the WTO will inevitably have an impact on the truck market, and the personalized needs of customers have also put forward higher requirements for production enterprises. On the other hand, the country has implemented a proactive fiscal policy, and the development of the western region has been in full swing, which will provide development opportunities for truck companies to expand their broad market space.

"Can Dongfeng trucks meet the ever-changing needs of users? How many new markets has Dongfeng trucks opened up? Which models of Dongfeng trucks are the most popular? What is the marketing and service network of Dongfeng trucks? How can Dongfeng trucks let users buy with confidence and use them with peace of mind? How can Dongfeng truck company go to the international market?" All of this is always haunting the hearts of the company’s management and ordinary employees.

For example, the same truck, the northwest market of China, needs models with good stability and large load capacity; the southeast coastal market needs models that are convenient, flexible and adaptable, indicating that the variant demand of China’s truck market is accelerating. The same truck, Henan needs a flat-head car, Hebei needs a long-head car, Shanxi needs a flat-head and a long-head, indicating that the Chinese truck market is further segmented. The same truck, in the past, users’ eyes were fixed on the multi-pull fast-running models, but now they not only need to pull more and run faster models, but also drive and ride comfortably, which shows that the demand level of China’s truck market is improving. As the same truck, some areas need to be used for coal pulling, some areas need to be used for long-distance transportation, some areas need to be used for engineering construction, and some areas need to be used for port transportation, which shows that the multi-demand trend of China’s truck market is obvious. In response to the variant needs of the market, the company has fought a war of differentiation, implementing differentiation in product design, production, marketing and service, further segmenting the market, and formulating different marketing strategies according to different regions and different consumption levels.

Change static marketing to dynamic marketing, change "business" to "business", everything from the user’s perspective, to a single sales behavior that only promotes products, to an integrated production, supply and marketing behavior that understands customer needs and serves customer needs. A Dongfeng truck sales company in the west organized personnel to promote products to key western development projects such as the Qinghai-Tibet Railway and Chaer Salt Lake, and drove cars to the construction site, where production and sales met directly. More than 100 Dongfeng trucks were quickly sold to key construction sites.

Implement "a la carte" marketing, tailor-made cars for customers, as long as customers need, the company will satisfy them immediately. "Customer orders, I will fry." In just over 20 days, more than 5,000 colorful and unique trucks were delivered to users.

There is a demand in the market, and the company must act immediately. For the special needs of the domestic truck market, such as the construction of highway concrete mixer trucks and special fire trucks, the company has not been involved in the past, but has now been listed as an urgent project for research and development, and has launched technical research. In order to adapt to the transformation of the truck market from low consumption to low and high consumption, the company has set up a project to develop high-tech, high-value-added trucks with excellent performance configuration, stable and comfortable operation.

People-oriented is very popular

In the company’s reform and development, the truck company places people first, perfects the system, optimizes the mechanism, closely integrates ideological and political work with production and operation, fully mobilizes the enthusiasm of employees, and gives full play to the enthusiasm of employees to participate in production and management. The majority of cadres and employees participate in the whole process of production and operation of the enterprise with a sense of ownership, and at the same time enjoy the fruitful results of the company’s reform and development and production and operation.

The company has reformed a new salary distribution system, and the new basic salary system is closer to the market. The company has fully established a mechanism of "enterprise distribution depends on efficiency, and employees’ income depends on contribution". According to job responsibilities, technical requirements, labor intensity, work efficiency, work performance, economic benefits and other indicators, the income level is determined, and the grades are boldly opened. There is no cap, so that those who can do more and do more can get more and earn more, so that those who do not work and do less can not "mix" days. In addition, completely break the original boundaries between the identity of workers and cadres. All on-the-job personnel are employees of the company, and they are divided into managers, technicians, production personnel, and service personnel according to the nature of their positions. No matter the cadres and workers, they must compete for jobs; those who cannot compete for jobs will be sent to the company’s re-employment service center for training. In the enterprise, a competition mechanism of "the capable go up and the mediocre go down" has been formed.

The reform will inevitably touch the interests of some people. Within the company, the implementation of a clear reward and punishment assessment system, the implementation of heavy rewards for individuals and units who complete tasks well, and the deduction of funds, warnings, exemptions or demotions for those who fail to complete tasks make every unit leader and employee try their best to do a good job in the enterprise. In the technical department of the company’s frame factory and forging plant, the minister’s income is not as good as that of the vice minister, the vice minister is not as good as the technical staff, and the technical staff is not as good as some front-line technical workers, which is no longer news. This was impossible in the past. In the engine factory, skilled workers with excellent work can enjoy the same monthly bonus of 550 yuan as technicians, which has long been rumored to be a good idea. In addition, the company also set aside 5 million yuan to reward personnel with special contributions, which greatly mobilized the enthusiasm of employees. At present, the floating part of the company’s employee income has accounted for 70%, and the income difference between employees can reach 5 to 6 times.

The reform has led to the rapid development of the company, which has brought rich profits to the employees, as well as enthusiasm for work and dedication to the factory. The company is serious about financial discipline and has increased its efforts to reduce costs. The procurement and coordination department takes centralized procurement and the assembly responsibility system as the main line, comparing quality and price procurement, and adopting a healthy competition mechanism. In order to save energy and reduce consumption, some branch and workshop workers changed their working habits during the day and chose to work at night with favorable electricity prices; in order to control costs, workers have gradually developed many good professional habits, such as "changing labor insurance supplies according to the piece", "picking up leftovers anytime and anywhere", etc. In order to reduce expenses, more and more workers have begun to pay attention to the operation process of the purchase and sales link, actively exercise their right to know and supervise, and the company has formed a good atmosphere in which everyone has to calculate an account, everyone reduces costs, and refuses to waste. According to incomplete statistics, in recent years, the company has created hundreds of millions of dollars in economic benefits in terms of cost savings alone.

With the strategic goal of "building a learning type and building the first brand of commercial vehicles in China", Dongfeng Truck Company has greatly promoted the learning style throughout the company, formed an atmosphere of learning for all employees, and improved the quality of employees. Enable enterprise employees to update their concepts, change roles, and think from a different perspective, and truly regard users as "gods" and "parents of food and clothing". Firmly establish the concept of "market first, user first, and service first". Focus on the development of third-generation commercial vehicles. From the development trend of commercial vehicles, products will further develop in the direction of large tonnage, high horsepower, high reliability, safety, and environmental protection. Electronic technology, information technology, satellite remote sensing technology, humanized design, and a large number of applications of new materials and new processes have made commercial vehicles develop with each passing day. With their own wisdom and hard work, Dongfeng people have finally developed a leading domestic, international and advanced Dongfeng series of commercial vehicles.

After joining the WTO, in the face of crises and challenges, the leadership team led by General Manager Yang Shaojie, Party Secretary Zhou Qiang, and Deputy General Manager Hu Jianguo is leading all the company’s employees to integrate into the tide of the world’s automobile industry with a new concept and positive attitude. They will learn from others’ strengths and embrace them, speed up the introduction of foreign advanced technology and management experience in various ways, and narrow the distance with the world’s trucks in as short a time as possible, so that the east wind blows China and goes to the world.

With the advanced technology, superior configuration and superior performance of Dongfeng’s third-generation commercial vehicle – "Dongfeng Tianlong" tractor – officially put into trial mass production on the assembly line, Dongfeng Truck Company has entered a period of rapid development through science and technology, scientific management and lean management. This marks that Dongfeng Truck Company has the ability to combine its own characteristics, introduce, absorb and digest international advanced technologies, and independently research, develop, produce and sell high-end and advanced heavy trucks that meet the characteristics of Chinese roads. This also shows that after three years of reform and development, Dongfeng Truck Company has entered a new fast lane of development.

Comprehensive development acceleration, Xiang’an District signed 33 projects and reached a total investment of 51.80 billion yuan

The rapidly developing Xiang’an is thriving, attracting many entrepreneurs and investors. Photo by reporter Huang Rong

Municipal facilities are improving day by day. Photo by reporter Wang Huoyan

A number of large projects and good projects have been signed, and they are about to land in Xiang’an, injecting new momentum into the economic and social development of the region. Lin Muyang, photo

In TPV’s production workshop, staff are debugging equipment. Lin Muyang, photo

The construction and development of major new cities in Xiang’an is in full swing. The picture shows the construction site of the new sports center. Photo by reporter Wang Huoyan

Yesterday afternoon, the 22nd China International Investment and Trade Fair Xiang’an District Signing Conference was grandly held, this fair Xiang’an District signed 33 projects on site, reaching a total investment of 51.80 billion yuan.

The projects signed this time cover electronic equipment manufacturing, new energy, new materials, finance, retail, construction, digital economy application services, food manufacturing and processing, marine equipment, biomedicine and other industries. With the addition of these large and good projects, the industrial development of Xiang’an will be fully supplemented, the industrial strength will be further strengthened, the structure will be further optimized, and new impetus will be injected into the economic and social development of the region, which will strongly promote the construction of the "Five Xiang’an".

To seize the beach in Xiang’an is to seize the opportunity, and to invest in Xiang’an is to invest in the future. In the 19 years since the establishment of the district, Xiang’an District has become the main battlefield and main battlefield of Xiamen’s "cross-island development". It has also become the most dynamic and promising investment hotspot. Just last week, at the 2nd China Urban High-Quality Development and International Cooperation Conference, Xiang’an District was named "Top 10 Urban Areas for High-Quality Development in 2022".

The signing of the new project is a new starting point for Xiang’an’s development journey. Xiang’an looks forward to working with all entrepreneurs and friends to seize the commanding heights and win great opportunities in promoting all-round high-quality development, ride the wind and waves together, and make great strides towards the strategic positioning of high-quality benchmark, high-value model, modern frontier, and international hub.

New project landing Boost the "acceleration" of new city construction

Among the projects signed this time, there are two heavyweight projects located in the Aviation New Town. The Xiamen Airlines Industrial Airport Industrial Park project will be based on the aviation maintenance industry, integrating finance, enterprise acceleration, investment promotion, and R & D to build a fourth-generation industrial park with aviation maintenance and manufacturing bases and aviation innovation industry service bases as the core; the Taikoo Xiang’an New Airport Maintenance Base project in the new city, the total investment of the project is 2 billion yuan, and the total construction area is expected to be about 277,000 square meters.

At the same time, there are also three major projects signed and landed in the eastern sports exhibition new city area. Among them, Tianma Technology, a national key leading enterprise in agricultural industrialization and a national technology innovation demonstration enterprise, plans to establish a subsidiary, and use it as the main investment body to invest in the construction and operation headquarters in the eastern sports exhibition area; Luyan Pharmaceutical, the largest pharmaceutical distribution enterprise in the province, and Blue Star Group, a pioneer in the local mask industry, are preparing to invest in the construction of office headquarters in the area; and Middle East Infrastructure Technology Group Co., Ltd. plans to register and establish a wholly-owned subsidiary to build a new infrastructure project management, electric power, design, municipal road engineering construction, decorative curtain wall and other indoor and outdoor design and construction, intelligent housing construction, fire protection, landscaping and other engineering services.

Within the jurisdiction of Xiang’an, new cities such as the southern new city of Xiang’an, the eastern sports exhibition new city, the aviation new city, and the Tongxiang high-tech city have accelerated their rise, building a new "skeleton" for the future urban development. The signing of these new projects will help the construction of the new city run out of "acceleration" again in the future.

Focusing on key industrial chain groups, precise and strong chains complement and extend the chain

Xiang’an, which is an industrial zone and a strong area, has now become an important advanced manufacturing base in the city. There are multiple industrial parks in the jurisdiction, such as Torch (Xiang’an) Industrial Zone, Tongxiang High-tech City (Xiang’an Area), Xiang’an Industrial Concentration Zone (Xiangbei, Yinlu, Shitou and other industrial zones), and Digital Economy Industrial Park, which have formed four key industrial chain groups such as flat panel display, semiconductor and integrated circuits, machinery and equipment, new materials and new energy – of which flat panel display, semiconductor and integrated circuits account for "half of the country" in the city. The reporter noticed that many of the projects signed this time have carried out precise "strong chain replenishment and chain extension" around key industrial chain groups.

National high-tech enterprise Huilian Electronics will set up a new wholly-owned subsidiary in Xiang’an, with a new annual output of 1,000 tons of cemented carbide bar production line, an annual output of 10 million numerical control blade production line, an annual output of 100 million PCB tool production line, bar blade tool general and special equipment production line, various coating centers and tool cleaning lines, as well as administrative headquarters and scientific research experimental testing rooms; National Technologically Advanced Small and Medium-sized Enterprises Shenzhen Alixin is preparing to land on the optical products project, engaged in video product accessories and automotive interior parts manufacturing, for the whole region flat panel display and new energy industry chain strong chain; Huagong Chaomo (Xiamen) Technology Co., Ltd. plans to build a chip packaging base, Xiamen Xiamen Xiamen Xiamen Technology The company plans to establish a production base for audio-visual display products.

From Hangzhou, Xieneng Technology Company is a national high-tech enterprise specializing in the research and development, production and operation of new energy battery management technology. The company will establish a battery cascade utilization recycling and crushing project in Xiang’an to support the coordinated development of new energy industrial clusters. Xinjiang Goldwind Technology Company is preparing to establish a project company in Xiang’an, mainly engaged in the introduction, service and training of new energy talents, injecting endless vitality into the development of new energy in the whole region and even the city.

In terms of new materials, MIIT specializes in special new "little giants", and the national and Zhongguancun high-tech enterprises Yunji Technology plan to establish the southeast headquarters of OLED luminescent materials in Xiang’an, integrating the research and development and production of new OLED materials.

The fund leverages social capital and empowers development

In the first half of this year, Xiang’an District Fund investment report card shows: investment in CICC, China Resources and other 8 industrial sub-funds, with 600 million yuan district-level financial funds to pry 14.50 billion yuan of social capital, funds prying rate of 25 times, the multiplier effect is significant; 22 projects (including independent investment), has reached 900 million yuan.

In recent years, Xiang’an District has unswervingly played the role of the platform of the District’s guidance fund "to drive investment promotion through funds", and simultaneously explored the investment promotion model of direct investment by funds – in this context, the financial-related projects in the contracted projects have a more obvious role in driving the development of Xiang’an District.

In the big data digital economy development fund project, big data fund of funds belongs to the provincial state investment assets, as the first provincial industrial investment fund in Xiamen, will set up a digital economy development fund in Xiang’an District, including but not limited to fund of funds 1 (scale 2 billion yuan), several sub-funds, etc. The total size of the parent and sub-fund cluster is expected to exceed 12 billion yuan.

In the Far East Horizon strategic cooperation project, The Far East Horizon Co., Ltd., a holding subsidiary of the central enterprise Sinochem Group, will cooperate with Xiang’an District and Xiamen Torch Group on financial leasing projects and other businesses to provide funding and financing plan support for Torch Tongxiang High-tech Zone, which is conducive to leveraging the late project of the park.

New industries continue to develop All-round economic and social development

At present, Xiang’an is making great efforts to develop a new generation of information technology, biomedicine and health, marine economy and other emerging industries, and actively integrates into the construction of Xiamen Science City, Xiamen National Independent Innovation Demonstration Zone, BRICS Innovation Base and Southwest Fujian Coordinated Development Zone – a closer look at the many projects signed this time shows that Xiang’an is actively expanding and entering more and more tracks, so that economic and social development can be extended to more fields.

On the track of digital economy and application services, Unigroup plans to establish a Fujian smart business regional headquarters in Xiang’an District, focusing on digital city, industrial cloud, industrial Internet, industrial brain, smart education, smart park, government and enterprise digital transformation and other sections; Tongtu Zhiying will take Xiang’an as the headquarters, establish a cross-factory textile industry alliance, and create a new industry model for sharing textile factory production capacity resources; Kyushu Yuanqi plans to build a Southeast regional business headquarters centered on Xiang’an, mainly to carry out digital content services, corporate image event planning, conference services, exhibition and display services, etc.

The Ministry of Commerce’s supply chain innovation and application demonstration enterprise and China’s top 50 logistics enterprises, Cross-sea Logistics, plans to build a logistics warehouse in Xiang’an to provide logistics supply chain services for large manufacturing enterprises, which will help Xiang’an to further develop the smart logistics supply chain. Focusing on high-end marine equipment, Xinnuo Beidou Aviation Information Technology (Xiamen) Company plans to invest in the construction of a production base to develop and produce high-end marine equipment, Beidou communication and navigation equipment, and high-end equipment for ships’ intelligent cockpits.

In terms of science and technology research and development, Professor Feng Yongjian from Xiamen University plans to set up a project company in Xiang’an, focusing on the development of MEMS sensors, microelectronic MEMS integrated chips, semiconductor sensing materials and other products and market; in terms of biomedical health, Nanjing Joy, the largest disinfection and sterilization service provider in the country, plans to set up a radiation processing base for disinfection products and related health Products Research & Development and production.

In addition, the China Chemical Construction Project, the China Railway Construction Port and Shipping Bureau Construction Project and the Lyster Photovoltaic Project will enable Xiang’an to gain greater assistance in the future development and construction; the Xtep E-commerce Cloud Center Project will build a brand business operations complex integrating retail experience centers, various mid-to-high-end fashion sports halls, global headquarters and business reception centers, which will help to enhance Xiang’an’s retail industry; the Kelly Wei Food Project and the Xinguoyuan Oil Project are the strengthening of the traditional food production and processing industry. (Reporter, Shao Lingfeng, Correspondent, Ye Xiaofei, Lan Yu)

Huawei and Changan join forces to build Bosch in the era of smart cars.

Matters:

Changan Automobile and Huawei signed the Memorandum of Investment Cooperation. Huawei plans to set up a company (hereinafter referred to as the target company) engaged in R&D, design, production, sales and service of automotive intelligent systems and components solutions. Changan and its related parties plan to invest to acquire the equity of the target company (the proportion is not more than 40%) and carry out strategic cooperation.

Peace view:

Huawei’s smart car core technology will operate independently based on the principle of marketization to realize equity diversification.

The business scope of the target company established by Huawei includes intelligent driving solutions for automobiles, intelligent cockpit for automobiles, intelligent digital platform for automobiles, intelligent Che Yun, AR-HUD and intelligent lights, etc. Huawei will inject relevant technologies, assets and personnel dedicated to the business scope of the target company into the target company. The company operates independently based on the principle of marketization, and adopts a market-oriented management system and salary incentive framework.

In principle, the components and solutions within the business scope are provided by the target company for vehicle customers. In principle, Huawei does not engage in businesses that compete with the business scope of the target company. In the future, the target company will gradually open its equity to investors such as existing strategic partner car companies and car companies with strategic value, and become a company with diversified equity. In addition to Changan, Huawei’s existing strategic partner car companies include Cyrus, Chery, Jianghuai and BAIC. From the perspective of business scope, the target company is basically equivalent to the independent operation of Huawei BU Division.

Huawei will operate its loss-making business independently.

Judging from the operating results announced by Huawei in the first half of 2023, the revenue of BU business, as the fifth largest sector, is 1 billion yuan, accounting for about 0.3% of its total revenue, and it is the only sector that Huawei is losing money at present. According to Huawei’s annual report, by the end of 2022, the research and development team of Car BU had reached 7,000 people, with a cumulative investment of 3 billion US dollars. According to the previous plan, Huawei BU will achieve profitability in 2025, but it is difficult to achieve this goal at present. This time, Huawei will operate the smart car business independently and introduce car companies as investors, which will reduce the drag of the smart car business on Huawei’s profitability.

Huawei has not changed its mind, and it is further away from Bosch in the era of smart cars.

Previously, some car companies were in conflict with Huawei’s cooperation model and worried about losing their "soul". This time, Huawei will independently market the smart car business and realize equity diversification, which can alleviate the doubts of car companies to some extent. Huawei’s technological leadership in the field of smart cars is clear, but we don’t think that the completely self-developed intelligent technology by car companies is the best option. Since the second half of 2023, Huawei’s deeply empowered models have been increasing, such as Zhijie M7, Aouita 12, Zhijie S7 (in cooperation with Chery) and Wenjie M9 (in cooperation with Cyrus), and Huawei’s presence in the automobile industry has been increasing. The willingness of other car companies to cooperate with Huawei is stronger than before. We expect that more car companies will dispel the concern of "transferring their souls" in the future and choose to embrace Huawei’s smart car technology.

The target company has great development potential, and its revenue scale will reach 100 billion in the long run.

Relying on Huawei’s leading intelligent solutions, the target company has become an industry leader in automotive intelligent systems and component solutions based in China, facing the world and serving the industry. In the short term, the annual sales volume of supporting models of the target company set up by Huawei is expected to reach about 1 million units.

In the long run, if the passenger car market in China reaches 30 million units, the target company accounts for 25%, and the bicycle supporting price is 20,000 yuan, the corresponding annual operating income will reach 150 billion yuan, and if the net profit rate is 15%-20%, the corresponding net profit will be about 22.5 billion-30 billion yuan. The target company has the potential to grow into a domestic head supplier of smart car software and hardware solutions, and has the business potential of 100 billion yuan revenue scale and 10 billion yuan net profit scale.

Chang ‘an has a good foundation for in-depth cooperation with Huawei, and there is great room for further strong alliance.

Aouita is a high-end brand of Huawei, Contemporary Amperex Technology Co., Limited and Huawei. With the combination of avant-garde styling design and Huawei’s leading intelligent technology, the brand influence has gradually expanded. In addition, Changan Automobile has also announced that its brand will cooperate with Huawei in the field of automobile intelligence, especially in the field of smart driving.

We believe that Changan Automobile has made some mistakes in the investment in smart car technology, and we should pay close attention to the definition of vehicle products, provide flexible smart car solutions for consumers, and rapidly enhance the comprehensive competitiveness of Changan Qiyuan, Deep Blue, Aouita and other brands. In addition, Changan Automobile is the first car company to invest in the target company, and it is expected to enjoy the benefits of the future valuation improvement of the target company to the greatest extent.

The feature of Huawei’s smart car selection is that Huawei is deeply involved in product definition and channel sales, and the target company will serve the entire automobile industry.

Huawei is deeply involved in the product definition and channel marketing of smart car selection, and enjoys relevant benefits. The target company established by Huawei this time will face the whole world and serve the whole automobile industry. We believe that the ultimate success of automobile enterprises depends on the improvement of vehicle production and sales scale and brand premium, so the core competitiveness of automobile enterprises such as product definition, channel efficiency and supply chain stability are indispensable. The comprehensive ability of car companies has a great influence on the effectiveness of future cooperation.

Author of this article:Wang Dean, Wang and Hai, source: Ping An Securities, original title: "Huawei and Changan join forces to create" Bosch "in the era of smart cars"

Wang Dean S1060511010006　

Wang jihai　S1060523080

Risk warning and exemption clause

The market is risky and investment needs to be cautious. This paper does not constitute personal investment advice, nor does it take into account the special investment objectives, financial situation or needs of individual users. Users should consider whether any opinions, viewpoints or conclusions in this article are in line with their specific situation. Invest accordingly at your own risk.

Xiaomi SU7 Tasting Meeting： Rice flour is accepted below 300,000 yuan, but the allocation price is below 200,000 yuan？

We went to see SU7, who put his personal reputation on the line.

At 9: 00 am on March 25th, Weibo, the official of Xiaomi Automobile, announced that Xiaomi Automobile will be officially listed at 7: 00 pm on March 28th (this Thursday). At the same time, Xiaomi SU7 opened a tasting meeting in 60 stores in 29 cities to welcome the press conference on the 28th.

The odd-even school also made a special trip to Xiaomi’s home, Chuhe Hanjie Automobile Experience Store, Wuchang District, Wuhan City, to find out. Although the shower didn’t stop early that morning, it still failed to stop customers’ enthusiasm for watching cars. Nearly 50 people were crowded in a place of about 15 square meters, and basically every customer or team was equipped with special technicians to explain and watch.

Source: parity shooting

The on-site staff said, "At present, there is basically only one car in each store. The tasting meeting before the car is officially listed is limited to watching the shape of the vehicle and understanding the relevant configuration parameters. Without the power system and the door, it can’t be opened."

Since the beginning of this year, the whole automobile industry has been seriously involved. BYD took the lead in pushing down the "domino" of price reduction. Tesla, Geely and other brands arrived with flattery, hoping to try their best to hold one position, and Xiaomi, as a late "placement student" at the end of the semester, can rush out from a group of car companies?

There are many rice noodles, and the specific configuration is open and the price is not open.

Many customers who look at the car revealed to the odd-even school that Xiaomi’s sales staff basically called to confirm the time and purpose of the visit. Some people made an appointment in the field on March 22, and they made an appointment only on the evening of the 24 th. The staff still contacted me as soon as possible to ensure the stability of the scene and the smooth flow of people.

At the scene, a female car buyer said at the scene, "I pay more attention to the design and color matching when buying a car. Although only three color matching are exposed at present, the overall streamline of Xiaomi SU7 is very sporty, especially after the tail LOGO is made small, it looks more advanced. If you have cherry blossom powder, you will definitely rush."

Source: parity shooting

Another car buyer directly said that he was a rice noodle and spent at least 500,000 yuan on millet products every year. This time, he took a fancy to the SU7 MAX version of Xiaomi. If the price can be announced at the scene below 300,000 yuan, he will not hesitate to place an order directly at the scene, but the staff said that the new car has not yet arrived at the store.

Curious about the authenticity of the information transmitted online, the technicians at the scene confirmed most of the information to us except the price.

For example, the standard model of Xiaomi SU7 does not have a fast charge of 800V, and it is equipped with a 73.6-degree lithium iron phosphate battery provided by Xiangyang Fudi Battery. This company is a subsidiary of BYD. The new car uses a single motor, with a peak power of 220kW and a maximum speed of 210 km/h. On the other hand, the SU7 Max adopts Contemporary Amperex Technology Co., Limited’s 101-degree ternary lithium battery with dual motors. The peak power of the front and rear drive motors is 220kW and 275kW respectively, and the maximum speed can reach 265km/h..

The wheel hub is also equipped with Bridgestone TURANZA 6 in the standard version, Michelin E PRIMACY in the PRO version and Michelin PILOT SPORT EV in the MAX version. The super motors V6 and V6s of Xiaomi are jointly developed with UMC and Huichuan respectively, and V8s is the self-developed result of Xiaomi Automobile.

Source: parity shooting

Although the interior and operating system have not yet been officially disclosed, the on-site technicians are very excited to say that 澎湃 OS, as a part of Xiaomi’s ecological chain, will realize the information flow and sharing of mobile phones, automobiles, Internet of Things and other terminal devices, and Xiaomi SU7 can bind charging piles and avoid the charging peak through remote control through networking.

"Imagine that you can reserve a charging point just after work. After parking the car, you can directly call Xiao Ai to turn on the air conditioner and sweeping robot at home. Once you get back, you can rest on the sofa."

However, when we asked about the most extreme trigger range of cars and other terminals, the staff said with regret: "At present, the whole house intelligence is still realized through WIFI connection. The company should not have conducted experiments on this, and the specific data is not clear here."

Parity sent a number of sales staff of Xiaomi Auto to learn about the specific pricing of Xiaomi SU7, but they were told that it was still in the confidential stage. "Our store staff also have loyal rice noodles. Everyone hopes that the final price will be lower than Model 3 and Extreme Krypton 007, and the best standard version will be less than 220,000, but the headquarters did not disclose the specific information, and it will not be known until the market was released on the evening of March 28."

At present, the biggest suspense of Xiaomi SU7 is still "price".

What is the price of Xiaomi’s car to "serve" for dinner?

Although the various advanced technologies displayed at the conference and the real cars that appear repeatedly in many "spy photos" can make people excited. However, when consumers calm down and make purchase decisions, it is crucial for consumers’ final choice, and it may be the price of Xiaomi still hiding half her face from us behind her guitar.

In fact, in view of the topic of price, Lei Jun said frankly in Weibo a few days ago that "the standard version of Xiaomi SU7 is far more configured than (Tesla) Model 3", and said that the purchase cost of SU7 is very high, which will not lead to a low price for external sale.

Source: Lei Jun Personal Weibo

However, it is generally regarded as a precaution for Xiaomi SU7 to appear at a high price, or to raise consumers’ psychological expectations first, and then "persuade" executives overnight to launch products with extremely high cost performance. But in either case, consumers’ money is not blown by strong winds, and the yardstick of market measurement has always been there. If Mr. Lei wants to play the banner of Xiaomi Automobile, he must do better than competing products from friends at the same price.

Looking at the competing products of friends (that is, Krypton 001, Krypton 007 and Model 3), in fact, the price of SU7 has already been blocked. Compared with the Krypton 007, which adopts 800V electrical architecture, single and double motors and is known as the "200,000-yuan tram gatekeeper", the entry-level SU7 without 800V overcharge and without Contemporary Amperex Technology Co., Limited’s 100-degree battery is simply difficult to parry.

Source: Extreme Krypton 007 Conference

Therefore, even if Mr. Lei denies it, in the current market environment, the starting price of 199,000 yuan is not only a zero probability event, but may become the best price for Xiaomi SU7 to detonate the market.

However, if the starting price is set at 209,900 yuan as the Krypton 007, then the SU7, with its larger measurements, is expected to match Huawei’s smart cockpit strength, still compete with Krypton 007, and even stabilize other competing products in the market. However, if the starting price reaches 229,900, then facing the extremely krypton 007 with 100-degree Ningde battery and 800V fast charge, the SU7 may really have only one way to choose.

The odd-even faction also communicated with a power battery practitioner, and the other party was more direct. If the starting price exceeds 210,000 yuan and the relevant intelligence does not have the ability to shine, then the high probability will not be in the consumer’s choice range.

In addition to the entry-level models, if the SU7 Pro, SU7 Max and even the highest-equipped SU7 FE are all like online pictures, then it is not difficult to understand the way Xiaomi plays.

Source: Net transmission Xiaomi car configuration table

For consumers who want to experience SU7, the most standard version can become "the first car for young people", while the two advanced versions are for middle-class people who really want to experience the new technology released at the Xiaomi technology conference, but I don’t know whether it is the real FE version, that is, to create high-end "toys" for the big shots.

But what exactly is the landing price? Is the SU7 series really stuffed into three models? What is the consumer’s evaluation after listing? It will take until March 28 to see the results.

03 written at the end

On March 25th, Lei Jun, CEO of Xiaomi, sent a message in Weibo with emotion: "How to introduce Xiaomi SU7 in one sentence? I asked myself this question for three years. My final answer: The goal of Xiaomi SU7 is to be the best-looking, best-driving and most intelligent car within 500,000. "

Although talking about ideals and marketing are Xiaomi’s strengths, the competition between car companies ultimately depends on sales and production capacity.

At present, Xiaomi Automobile has not announced its production capacity. Xiaomi Automobile has signed contracts with 14 sales and service partners, and also listed a list of 59 stores. The channels are mainly divided into flagship centers, sales and service centers, experience stores and delivery centers. Of the first 29 cities, 17 have only opened delivery centers at present.

Some media have reported that Xiaomi Automobile Factory will be built in two phases and completed in 2025, with a total annual production capacity of 150,000 vehicles. The first phase was completed in 2023. At the end of February this year, a research document on Xiaomi Automobile was circulated on the Internet. According to the disclosure, Xiaomi Automobile will be delivered in April. It is estimated that the vehicle output will be about 2,000 vehicles in the first quarter after listing, with an output value of 400 million yuan. In response to this news, Xiaomi officially came out to rumor.

It is not difficult to see that all preparations for Xiaomi Auto are made on the premise that Xiaomi SU7 will explode when it goes on the market. It’s just that this bet on the whole personal reputation of Lei Zong, and then bet on the future gambling of the whole Xiaomi Group. What is the chance of winning?

Hua Shao Yiyi leads Zhejiang Satellite TV’s famous mouth in many fields and does not forget to host it.

Hosting by Hua Shao will always be my main business.

??? As the first brother of Zhejiang Satellite TV, Hua Shao not only hosts ace programs such as The Voice of China and China Dream Show, but also works as a producer himself this year, presenting programs such as Ace Mission Impossible and Hua Shaoai Reading. In addition, Hua Shao is developing in an all-round way by writing songs, making records, making movies and performing stage plays.

??? Speaking of my progress in the past five years, Hua Shaoshao said that the biggest change is that I will be a little more calm when I am busy. "Five years ago, I was more nervous and more anxious. At that time, I just had "I love to remember lyrics", and I made some achievements, but I felt insecure. I was anxious when the ratings fluctuated a little. At that time, I was eager to prove myself. Now I am more calm. "

??? When talking about being a producer and doing programs, Hua said less, "I am a host and a presenter of collective wisdom. I especially want to know the thoughts of every member of the team, so that this wisdom can be better reflected in my presiding. It is complementary to each other. I have great respect for those who act well and guide, or guide well and act well. I hope to make a breakthrough in this area in the next five years. " In addition to hosting, Hua Shao gradually emerged in the performance industry. At the end of the year, the film "He Has No Two Wives" starring him will be released, and the stage play "Never Pay the Bill" will also be held on a national tour at the end of December.

??? No matter how many categories he is involved in, Hua said that his main business is hosting. "I think these attempts are very helpful for my hosting work. Just like a good voice, it is necessary to understand the categories of singers and music, so that when communicating with students, they will not be ridiculous and generous because of their lack of knowledge. "

Yi Yi’s natural affinity with the stage

??? At the age of 17, she entered the ground channel of Zhejiang Radio and Television Group, and officially joined Zhejiang Satellite TV in 2010. Yiyi hosted programs such as I Love to Remember Lyrics, Chinese Stars Jump, Big Brands Meet Good Voices, and Good Voices of War. She said that she has a natural affinity with the stage.

??? Yi Yi said frankly that I was very scared when I first joined Zhejiang Satellite TV to host "I love to remember lyrics". There are too many aura of success on this platform, and I have a lot of glory. "I didn’t expect to be the host, and I was very scared when the opportunity came." Now that three years have passed, Yi Yi said that the sense of awe is still there. "It’s just that the fear has faded, and it has become a down-to-earth effort, and every step is firm and can’t be complacent."

??? Yi Yi began to learn Latin dance at the age of 12, and her dancing skills made her feel at home in hosting dance programs such as "More Jumping and More Beautiful", so she was awarded the title of "the best variety host who can dance". Yi Yi, a versatile woman, made her debut in the costume drama Phoenix Peony this year. Yiyi revealed that an idol drama will be started soon. She plays opposite Tian Liang. "I play an rhythmic gymnast, who is very energetic and can’t beat me. It is very similar to my personal growth. This is why I took this drama."

??? After hosting for so many years, Yi Yi said that the most fulfilling thing was hosting the China Television Audience Festival of Zhejiang Radio and Television last year. "Our group’s activities, such a big stage, I really enjoy this feeling and am very grateful for the power behind the stage. I have a natural affinity with the stage, and I am never too nervous to speak. This is my proudest place. I love the stage! "

Shen Tao News Anchor Transformation Emotional Mentor

??? Shen Tao is known as the "emotional tutor" of Zhejiang Satellite TV. He helps young men and women make friends and make blind dates in different programs. At first, he was a news anchor. His transformation is related to Xia Chen ‘an, director of Zhejiang Satellite TV. When he was still on the ground channel, Shen Tao hosted an internal get-together, which was recognized by Xia Chen An as suitable for hosting variety shows.

??? Shen Tao’s transformation was very successful. From Love Lianliankan to Turning to Meet TA, the image of "emotional mentor" was deeply rooted in people’s hearts. Shen Tao said: "What we convey is the positive energy of marriage and love values." What attracts Shen Tao most about the team of Zhejiang Satellite TV is that a group of young people do something with a goal. "In the Chinese blue team, we know which direction to go." Shen Tao said.

??? Shen Tao hopes that people who watch his programs can know what kind of people they are and what kind of people they need to find, and apply this knowledge to their lives. This is the success of the program for him.

Yali can only meet beauty if she has a good heart.

??? Yali joined Zhejiang Satellite TV China Blue in early 2013, and changed from a news anchor to a variety show host, achieving a gorgeous turn. The excellent hostess in her mind should have the characteristics of calmness, atmosphere, wisdom and warmth. "I hope to grow up as soon as possible through my own efforts and the opportunities given by the channel." "China Dream Show" is an inspirational program that spreads truth, goodness and beauty and is full of positive energy. The concept conveyed by this program deeply infected Yali and made her realize that "if you have a good heart, you will definitely meet a good one."

??? In "Turning and Meeting TA" with Shen Tao, they interacted well. The program is launched in the form of talk show. Although there is a hand card, it depends more on the live performance of the host. Yali is glad that she met this opportunity to show the delicate characteristics of the hostess and let the audience know more about herself. Her self-evaluation is "because of grounding gas, she has confidence."

??? During the period of China Blue, Yali strongly felt the importance of the platform for the host. "The potential needs a good platform to support it, so that the host can be more confident to break through and create himself."

Chen Huan is the only "yuppie" host.

??? As a host, Chen Huan is a bit too fashionable. There is a slight image gap between his external image and the two columns "Chinese Dream Show" and "The First Time in Life" he presided over. If your knowledge of him only stays at the first impression, you may think that he is more suitable to create a fashion brand. In fact, he does have a personal brand. In addition to design, he also dabbled in stage plays and published books.

???? Chen Huan said with a smile that he was the host who went abroad the most in the channel, and was touched by the light of recording the program. Chen Huan had the opportunity to sit in the front row of Broadway and watch the stage play. The wonderful performance of Broadway gave him the impulse to create his own stage play. He stayed up all night that night and wrote the script of "Yuppie Talk Show" with Light Hotel’s post-it notes. At present, he has toured 14 times all over the country and donated all the box office income of 130,000 yuan.

???? Chen Huan’s image orientation is yuppie, and his books and stage plays are labeled as "yuppie", so the host image is rare on the screen at present. Chen Huan wants to be unique and show his personality. "China Blue was also suspected at the beginning of its implementation, but it was made. I know myself best and know what suits me, so I must persist until I succeed. "

The price of Tiggo 8 PRO in Anyang has been greatly reduced! The reserve price is 113,900 yuan, and the promotion is limited.

Recently, car home Anyang discount promotion channel has brought you a wave of heavy discounts! In Anyang area, much attention is being paid to the price reduction promotion. With its excellent performance and high cost performance, this model has always been loved by consumers. Now, you will have the opportunity to buy this model at a lower price. The highest discount of Tiggo 8 PRO reached 13,000 yuan, and the lowest starting price was only 113,900 yuan. In order to get more discounts, please click the "Check Car Price" button in the quotation form and strive for higher discounts!

Tiggo 8 PRO is a fashionable and dynamic SUV model, and its design is very eye-catching. The car adopts the latest design language of Tiggo family, and the front face design is unique. The air intake grille is decorated with chrome trim, which shows a sense of luxury and sportiness. The body lines are smooth and the overall style is fashionable, which leaves a deep impression on people. In addition, the car is also equipped with LED headlights and daytime running lights to improve driving safety. The side of the car body adopts a slip-back design to create a dynamic atmosphere. In short, the design of Tiggo 8 PRO is full of vitality and fashion sense, and it is a very attractive model.

Tiggo 8 PRO is a medium-sized SUV with a body size of 4745*1860*1745 and a wheelbase of 2710 mm. The body lines are smooth and the overall shape is fashionable and atmospheric. The side lines of the car body are simple and smooth, and the roof lines are tilted backwards, showing a sense of dynamic lines. The front and rear wheel tracks are 1582mm and 1604mm respectively, and the front and rear tyre size are 235/55 R18. The tire width is moderate, which can provide stable driving performance and comfortable driving experience.

The interior design of the Tiggo 8 PRO is exquisite, with a leather steering wheel, which is comfortable and supports manual up and down+front and rear adjustment. The central control screen has a size of 12.3 inches and supports voice recognition control system, including multimedia, navigation, telephone, air conditioning and skylight, which makes drivers more convenient. The car is also equipped with USB and Type-C interfaces, two in the front row and one in the back row, which is convenient for passengers to charge. In addition, the front row is also equipped with mobile phone wireless charging function. The seat is made of imitation leather. The main seat supports front-back adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat also supports front-back adjustment and backrest adjustment. The second row of seats also supports backrest adjustment, and the rear seats are laid down in proportion, providing more space flexibility.

The Tiggo 8 PRO is powered by a 1.6T 197 HP L4 engine with a maximum power of 145 kW and a maximum torque of 290 N m.. This engine adopts advanced turbocharging technology, which can provide abundant power output and make drivers feel more intense acceleration and power performance during driving. At the same time, with the 7-speed wet dual-clutch gearbox, the shift is smooth and rapid, making the driver’s driving experience more comfortable and enjoyable.

In the design of the Tiggo 8 PRO, we have been recognized by the owner of car home. He said that except that the waistline of the car butt is a little concave and looks a little thin, other aspects are not bad. The front face of the Tiggo 8 PRO adopts a large-size air intake grille and sharp LED headlights, creating a strong visual impact, smooth body lines and fashionable and atmospheric vehicle modeling. In addition, the interior space is spacious and comfortable, equipped with rich technology configuration and luxurious interior, which makes the driving experience more comfortable and convenient. The Tiggo 8 PRO is also equipped with a powerful power system, which provides abundant power output and excellent handling performance, bringing a better driving experience to car owners. To sum up, Tiggo 8 PRO is an SUV with fashionable appearance, rich configuration and abundant power. I believe it will become the choice of more car owners.

西安夜生活网论坛,西安耍耍网,西安品茶网

Powered by jkdghlf

标签归档：西安桑拿论坛

＂Silent Witness＂ MV Yang Zi rap against Ren Xianqi Ouyang Jing

＂Yangtze River No. 7＂ reunion, Zhou Xingchi exclaimed Xu Jiao： Boys become beautiful girls!

The maximum shared power bank is 10 yuan per hour, which has gone ＂crazy＂.

The era of China’s automobile voyage has arrived

The annual spring breeze blows from the east, and the garden is full of spring

Comprehensive development acceleration, Xiang’an District signed 33 projects and reached a total investment of 51.80 billion yuan

Huawei and Changan join forces to build Bosch in the era of smart cars.

Xiaomi SU7 Tasting Meeting： Rice flour is accepted below 300,000 yuan, but the allocation price is below 200,000 yuan？

Hua Shao Yiyi leads Zhejiang Satellite TV’s famous mouth in many fields and does not forget to host it.

The price of Tiggo 8 PRO in Anyang has been greatly reduced! The reserve price is 113,900 yuan, and the promotion is limited.