标签归档:西安耍耍

Li Bingbing’s Time Machine: Multi-faceted Performing Arts Road "Change 4" to upgrade women

    Special feature of 1905 film network In 2008, Li Bingbing released a personal Mandarin album "Self-self". Faced with some questioning voices from netizens, Li Bingbing insisted that "I didn’t play with tickets when I released the album", but expressed some experiences and ideas in the past years with songs, in other words, I presented a different "self" in a way that escaped from the actor’s career.

    From the beginning of the film, Li Bingbing has been looking for the truth of "self" among the characters, or trying to balance between "being a pure self and taking into account the self in the eyes of the public", just like the origin in the album, which is both a contradiction point and a balance point.

    From a music teacher in a county town to a movie star known to all women and children, she stepped out of her own entertainment circle step by step, and her own taste was the only one. For her, such a seemingly old-fashioned inspirational story simply put her original vow "I just want to go to Xiaogang Feng’s play" into practice, thus proving that she is what others call "in this colorful circle".

    However, what we can’t see in her is still shrouded in mystery, and all kinds of roles can be interpreted by analogy and easily. But it’s far more than that. In the popular movie, Li Bingbing plays a CEO in China District of KSI Company, a professional woman who is literate and martial-minded. This film also marks Li Bingbing’s entry into the array of international actresses and her successful internationalization. Perhaps, this seemingly "flying to the branches and becoming a phoenix, and going to the peak of life overnight" setting is not what Li Bingbing finally wants, but at least it is what she deserves after years of hard work.

Polyhedron: Ordinary Woman

    In fact, it is not so easy for an actor to switch from screen to screen. At the biggest, it is a gap between TV and movies. At the smallest, it is a mass media stationed in thousands of households, a "small circle" carnival that you have to drive several kilometers to participate in. As a result, it is not so easy to cater to the critical tastes of movie audiences. Li Bingbing also took some detours on this road.

    As an ordinary woman on the screen, Li Bingbing’s interpretation of this role is often devoted to her simplest side, and her co-performance with Chen Kun is the most typical example. On the surface, the heroine of the story is Bidai Syulan, but in fact, it pays more attention to Li Bingbing. The honor brought by this theme film to Li Bingbing is the biggest affirmation for Li Bingbing since she set foot on the movie screen.

    In 2008, Li Bingbing waited for four years to receive the Best Actress trophy in Hundred Flowers Award. When delivering her acceptance speech, Li Bingbing broke down in tears: "I was shortlisted for Golden Rooster and Hundred Flowers Film Festival for four consecutive years, which can be said to be an Olympic Games. Even the judges and teachers said that no one had ever been shortlisted for four consecutive years and had come for four consecutive years. I have failed again and again in these four years, and I will come again and again. This award has gone beyond its meaning and made me understand what persistence is. " Hundred Flowers Award’s honor is actually recognized by the audience, which also dispels the doubts that Li Bingbing can only shoot TV series.

    In 2006, The Tale of Clouds may be just the beginning, but in 2008, it was a film that showed Li Bingbing’s most breakthrough performance. There were all plays between the eyebrows and eyes, and Li Bingbing followed the script and jumped out of the lines, showing the true colors of the actor’s role incisively and vividly. Among them, the 10-minute play opposite Zhou Xun was a must.

    The five leading actors in the film all have their own characteristics, but Li Bingbing is the most eye-catching corner, or laughing and cursing or being crazy and steady, and Li Bingbing has contributed the most vital performance. She herself once said that this movie made her feel "desperate", and some people also used "reborn" to describe her peak.

    In the film Wind, Li Ningyu, played by Li Bingbing, is indomitable, calm and determined to endure humiliation. Like a fallen leaf, she is carried away by the dark times, but she has a love and persistence in her heart. Perhaps, from a small town in the northeast to an international metropolis, from a teacher to an actor, all that he has experienced and paid has some subtle connection with this role.

Next polyhedron: sexy woman

Implement the spirit of the provincial flood control video dispatching conference and make emergency arrangements for the deployment of agricultural production flood control work.

  At 17: 30 on July 19, 2022, Wang Junzhong, deputy head and deputy director of the Leading Group for Flood Control and Drought Relief of the Provincial Department of Agriculture and Rural Affairs, organized an emergency meeting. Communicate and learn the spirit of the speeches made by Secretary Lou Yangsheng and Governor Wang Kai at the emergency meeting of video dispatching for flood control in the whole province, and arrange the deployment of flood control work for agricultural production.

  The meeting conveyed the spirit of Secretary Lou Yangsheng’s video dispatching meeting on flood control in the province. First, we must further improve the ability of weather monitoring and forecasting, and make accurate forecasts. Second, on the basis of judgment and consultation, we must issue instructions quickly and accurately, and the instructions are direct. Third, it is necessary to improve the emergency command system for flood control. The provincial defense refers to strengthening unified command, with a clear division of labor, coordinated linkage and seamless connection, and strengthening 24-hour duty. Fourth, the prevention and control of epidemic situation should be embedded in the whole process of flood control and disaster relief, and the gold standard of no mass deaths and injuries should be firmly adhered to. Governor Wang Kai made specific arrangements in information linkage, risk-averse transfer, on-duty duty and material allocation.

  For the next step, Wang Junzhong, deputy director of the Provincial Department of Agriculture and Rural Affairs, pointed out: First, resolutely implement the speech requirements of Secretary Lou Yangsheng and Governor Wang Kai, and carry out the work in strict accordance with the Class IV response requirements of the Provincial Flood Control Headquarters. The second is to strengthen emergency duty, strengthen analysis and judgment, carry out accurate dispatching, and formulate effective preventive measures for areas with heavy rainfall. Third, focus on cities with heavy rainfall, and strengthen information dispatch in places with disasters and report them in time. Fourth, in accordance with the Notice on Doing a Good Job in Disaster Prevention and Mitigation of Autumn Crops (Yu Nong Wen [2022] No.256), 18 provincial autumn grain production expert guidance groups and 9 soybean and corn strip compound planting expert groups will be brought into play to provide technical guidance services.

  Responsible comrades of relevant units directly under the Department attended the meeting.

Holding the "Bull’s Nose" of Green Development and Promoting the Sustainable Development of Agriculture —— The Ministry of Agriculture held a press conference to interpret the "Five Actions of Green D

  On May 9th, the Ministry of Agriculture held a press conference to launch and implement the "Five Actions of Agricultural Green Development". Ye Zhenqin, spokesperson of the Ministry of Agriculture, Liao Xiyuan, director of the Science and Technology Education Department of the Ministry of Agriculture, Zeng Yande, director of the Planting Management Department, Ma Youxiang, director of the Animal Husbandry Department, and Li Shumin, deputy director of the Fisheries and Fishery Administration Bureau, introduced the relevant situation and answered questions from reporters.

  Ye Zhenqin introduced that in recent years, China’s agricultural development has continuously reached a new level, with bumper harvests year after year, abundant supply of cotton, oil, sugar, fruit and vegetable tea, meat, eggs and milk, aquatic products, etc., but it has also paid a great price. Agricultural resources have been overdrawn for a long time, overexploited, agricultural non-point source pollution has increased, and the agricultural ecological environment has lit up a "red light". Excessive use of chemical fertilizers, pesticides and other inputs, low utilization rate of crop straw, agricultural film recovery rate, livestock manure treatment and resource utilization rate, and continuous decline of marine fishery resources have become prominent problems facing the current agricultural ecological resources and environment. General Secretary of the Supreme Leader emphasized that Lucid waters and lush mountains are invaluable assets should adhere to the basic national policy of saving resources and protecting the environment, and promote the formation of a green development mode and lifestyle. The Ministry of Agriculture implemented the spirit of the important speech of the Supreme Leader General Secretary and the central government’s decision-making arrangements. In 2015, it launched a tough battle to prevent and control agricultural non-point source pollution, and put forward the goal and task of "one control, two reductions and three basics", which achieved good results. This year, the Ministry of Agriculture further focused on the key points, and launched the "Five Actions of Agricultural Green Development", such as the action of recycling livestock manure, the action of replacing chemical fertilizer with organic fertilizer for fruit, vegetable and tea, the action of straw treatment in Northeast China, the action of agricultural film recycling and the action of protecting aquatic organisms with emphasis on the Yangtze River.

  Ye Zhenqin said that these five major actions are aimed at the outstanding problems and shortcomings facing the current green development of agriculture. These issues are highly valued by the central leadership, concerned by the masses and concerned by the society. Whether it can be solved well is related to the sustainable development of agriculture and the vital interests of ordinary people, especially the broad masses of peasants. Solving these problems will hold the "bull’s nose" of agricultural green development and grasp the key task of agricultural sustainable development. The implementation of the five major actions is an important deployment and major measure to promote the structural reform of the agricultural supply side, which is conducive to changing the traditional production mode, reducing the excessive use of inputs such as fertilizers, optimizing the production environment, improving product quality, and ensuring the supply of high-quality green agricultural products from the source; It is conducive to promoting the comprehensive management and resource utilization of agricultural production waste, turning waste into treasure and turning decay into magic. In the final analysis, it is conducive to slowing down the trend of excessive utilization intensity of agricultural resources and increasing non-point source pollution, and promoting the formation of a green development mode of agriculture in China and embarking on a sustainable development path.

  Ye Zhenqin briefly introduced the contents of the five major actions:

  Action on resource utilization of livestock manure.At the 14th meeting of the Central Leading Group for Finance and Economics, General Secretary of the Supreme Leader emphasized that accelerating the treatment and recycling of livestock and poultry breeding wastes has a bearing on the production and living environment of more than 600 million rural residents, which is a long-term good thing for the benefit of the country and the people. The implementation of this action is to solve the problem of low level of treatment and utilization of livestock manure in China, and to launch a tough battle for pollution prevention and control of livestock and poultry breeding in an all-round way. This year, the central government plans to arrange special funds, adopt the method of substituting awards for subsidies, focus on large livestock counties and large-scale farms, promote the resource utilization of livestock manure in the whole county, coordinate existing projects, and focus on supporting the construction of livestock manure treatment and utilization facilities; Focus on large-scale farm households, build a national platform for direct reporting of livestock and poultry farm information, and realize accurate support, accurate management and accurate service; Establish a national scientific and technological innovation alliance for recycling livestock and poultry waste, summarize and refine effective models, and guide local and large-scale farms to scientifically control livestock manure. Through the implementation of this action, the comprehensive utilization rate of livestock manure in China will reach more than 75%, and the matching rate of manure treatment facilities and equipment in large-scale farms will reach more than 95%. By 2020, the problem of recycling manure in large-scale farms will be basically solved.

  Action on replacing chemical fertilizer with organic fertilizer for fruit, vegetable and tea.At present, the amount of chemical fertilizer used in horticultural products such as fruits, vegetables and tea accounts for 40% of the amount of agricultural chemical fertilizer, which is the field with the greatest potential to promote chemical fertilizer reduction. The implementation of organic fertilizer substitution action is to solve the environmental problems caused by excessive use of chemical fertilizer, and strive to build the organization mode, service mechanism and policy framework of organic fertilizer substitution in 3-5 years. In the process of promotion, we should pay equal attention to reduction and efficiency, coordinate production and ecology, and highlight key varieties, namely apples, citrus, protected vegetables and brand tea; Highlighting the dominant producing areas means selecting 100 key counties in the dominant and core areas of fruit, vegetable and tea to carry out pilot demonstrations of replacing chemical fertilizers with organic fertilizers, exploring replicable and popularized technical models and operating mechanisms, and building a number of green product bases, characteristic product bases and well-known brand bases. Through the implementation of this action, we will strive to reduce the amount of chemical fertilizer in the dominant fruit, vegetable and tea producing areas by more than 20% and the amount of chemical fertilizer in the core producing areas and well-known brand production bases (parks) by more than 50% by 2020.

  Action on straw treatment in Northeast China.Northeast China is a big granary in China. The total amount of straw, especially corn straw, is large, and the average household straw output is 3.2 times of the national average. In 2015, the comprehensive utilization rate of straw in Northeast China was only 66.6%, which was 13.5 percentage points lower than the national average. It can be said that the straw problem in Northeast China has been solved, and the comprehensive utilization level of straw in China has reached a big step. This year, it is planned to allocate 600 million yuan from the central government to carry out pilot projects to promote the comprehensive utilization of straw in 60 major corn-producing counties in Northeast China. Vigorously promote recycling technologies such as deep ploughing and mulching, and promote the development of circular agriculture with straw as the link; Accelerate the cultivation of socialized service organizations for straw collection, storage and transportation, establish a full coverage service network in major corn-producing counties, and improve the professional level of straw collection, storage and transportation; Innovate and mature a number of new technologies, new processes and new equipment in the fields of straw returning to the field, feed and fuel utilization, and improve the standardization level of comprehensive utilization of straw; At the same time, we will promote the introduction and implementation of preferential policies such as land use, electricity consumption and credit, and establish an industrialization development mechanism with government guidance, market players and multi-participation. Through the implementation of this action, we will strive to achieve more than 80% comprehensive utilization rate of straw in Northeast China by 2020, and increase the utilization capacity of straw by more than 27 million tons.

  About the recycling action of agricultural film.The total amount of agricultural film used in China is more than 2.6 million tons every year, but the recovery rate is less than 2/3. This action is mainly to solve the problem of "white pollution" caused by the difficulty and high cost of plastic film recycling at present. This year, 100 demonstration counties will be built in Gansu, Xinjiang, Inner Mongolia and other regions, with cotton, corn and potatoes as the key crops, and the application of thickened plastic film, mechanized picking, specialized recycling and resource utilization as the main direction, which will be implemented in succession and promoted throughout the county. Strengthen source control and accelerate the revision of plastic film standards; At the same time, adjust the subsidy policy, change from "make-up use" to "make-up recycling", pilot the extension system of producer responsibility for plastic film recycling, and explore the mechanism of "whoever produces and recycles" so that the responsibility for plastic film recycling will be transferred from users to producers. Through the implementation of this action, we will strive to achieve more than 80% recycling rate of agricultural film by 2020 and effectively control the "white pollution" of farmland.

  On the protection of aquatic life with emphasis on the Yangtze River.The General Secretary of the Supreme Leader stressed that the restoration of the ecological environment of the Yangtze River should be placed in an overwhelming position, and great protection should be done together, instead of large-scale development. This action is mainly to solve the problem of continuous decline and deterioration of fishery resources and environment and promote the sustainable development of fishery. In the protection of aquatic biological resources in the Yangtze River, we will vigorously promote the rescue action plan for Chinese sturgeon and Yangtze finless porpoise, and take the lead in achieving a comprehensive ban on fishing in the aquatic biological protection zone in the Yangtze River basin. In strengthening the management and protection of marine fishery resources, we will focus on promoting "double control of fishing boats", "total management" and "fishing in summer", continue to clean up and rectify the "homeless network" and the "three noes" ships involved in fishing, and guide and support fishermen to change jobs; At the same time, actively promote the construction of marine pastures, proliferation and conservation of fishery resources. Through the implementation of this action, we will strive to effectively curb the decline of aquatic biological resources, the deterioration of water ecological environment and the decline of aquatic biodiversity in the Yangtze River basin, restore the growth of aquatic biological resources, and realize the coordination between the total output of marine fishing and the total carrying capacity of fishery resources by 2020.

  Ye Zhenqin pointed out that the implementation of the "Five Actions of Agricultural Green Development" is not only related to the green development of agriculture itself, but also to the protection and sustainable development of the entire ecological environment and resources, and it is also an important way to beautify the rural living environment and promote the construction of new countryside. In the next step, the Ministry of Agriculture will work with the provincial agricultural departments to implement the concept of green development, promote the structural reform of agricultural supply side, and embark on a road of agricultural modernization with high output efficiency, product safety, resource conservation and environmental friendliness.

  CCTV reporter:In recent two years, for the purpose of protecting the local environment, some areas have designated "no-feeding areas" and closed down livestock and poultry farms. At the same time, the import of livestock products from abroad has continued to increase. How can the Ministry of Agriculture coordinate the coordinated development of animal husbandry production and environmental protection in such a situation?

  Ma Youxiang:In recent years, livestock manure has been increasingly criticized. But we should not forget that animal husbandry has provided a strong guarantee for the supply of meat, eggs and milk for urban and rural residents, and made great contributions to increasing farmers’ income and ensuring employment. Livestock manure is a by-product of large-scale farming and a developing problem.

  In the past, it was scattered farming, and a few pigs were raised in one household, and all the livestock manure was returned to the field. At present, the level of large-scale livestock and poultry farming in China has reached 56%. Compared with the traditional decentralized farming, the labor productivity, resource conversion rate, livestock and poultry productivity, quality and safety guarantee ability, anti-risk ability and comprehensive competitiveness have all been revolutionized. However, large-scale farms have not only produced scale benefits, but also produced considerable scale manure. Livestock manure is an important resource, and it is inseparable from organic fertilizer to improve soil fertility and develop organic agriculture, and it is also an important raw material for clean energy. For example, biogas power generation can use livestock manure as raw material, which is also in line with the requirements and development direction of green development.

  The Ministry of Agriculture has always attached great importance to the coordinated development of animal husbandry production and environmental protection. During the Twelfth Five-Year Plan period, it was put forward that the development of animal husbandry should pay equal attention to ensuring supply, safety and production, and develop environmentally friendly animal husbandry. Specifically, we should make overall plans in three aspects. First, make overall plans in guiding ideology. Adhere to the importance of ensuring supply, ecology and safety. Solve the problem of manure pollution in the development of animal husbandry, realize the development of animal husbandry with higher quality by promoting the utilization of manure resources, and promote the upgrading of animal husbandry with green development. We can’t simply pursue the development of animal husbandry without paying attention to the pollution of farming, and we can’t ignore the historical development stage and basic conditions and shut down and ban the farms. Second, we should make overall plans for work deployment. Whether it is the "Thirteenth Five-Year Plan" or the annual work arrangement, whether it is the policy design or the investment arrangement, it is necessary to achieve a coordinated balance between ensuring supply and protecting the environment. It not only supports the transformation and upgrading of animal husbandry, but also considers the resource utilization of manure. There are both requirements for delineating "no-breeding areas" and measures for adjusting and optimizing breeding areas. It not only supports standardized and large-scale farming, but also carries out green development demonstration creation. We should not only consider "planting for raising" but also "raising for planting" to realize a new development relationship of combining planting and raising and farming-animal husbandry cycle. Third, we should coordinate the implementation of work responsibilities. It is necessary to implement the local government’s territorial management responsibility for the resource utilization of livestock and poultry manure, and to implement the responsibility system of the mayor of the vegetable basket, which is an integral part of two responsibility.

  Regarding the adjustment of pig layout, the contradiction between aquaculture and water environment is more prominent in the southern water network area because the water environment is relatively sensitive and the carrying capacity is relatively limited. In 2015, the Ministry of Agriculture issued "Guiding Opinions on Promoting the Adjustment and Optimization of Pig Breeding Layout in Southern Water Network Areas" to guide the southern water network areas to scientifically determine the suitable breeding scale according to the land carrying capacity, and also formulated and issued the "National Pig Production Development Plan" to optimize the regional layout and actively guide the transfer of pig production to areas with large environmental capacity such as Northeast China. Now, the trend of pigs going northward is very obvious. A large number of pig breeding has been transferred to four provinces and regions in Northeast China. The development of Northeast China has a foundation, resources and space, and it is a key area to undertake the transfer of pig industry. In the next step, the Ministry of Agriculture will further increase its support based on the adjustment of the layout of pigs in the country, and strive to make Northeast China an important supply base of pork products in the country, and truly realize the combination of planting and breeding and the cycle of agriculture and animal husbandry.

  Economic Daily reporter:China is a big country that uses chemical fertilizers, and the use of chemical fertilizers plays an important role in ensuring the output of agricultural products such as grain. Why do you propose to implement the action of replacing chemical fertilizer with organic fertilizer for fruit, vegetable and tea?

  Zeng Yande:We propose that organic fertilizer should replace chemical fertilizer, which is the need of the situation and the necessity of development. In the past, in order to ensure supply, the amount of chemical fertilizer was indeed too much. This will not only increase the cost, but also bring some impacts on the ecological environment. I want to point out that the current reduction of chemical fertilizer, including the development of organic fertilizer instead of chemical fertilizer, is not to abandon chemical fertilizer, but to reduce the unreasonable use in the past and reduce the momentum of excessive use. It is an important measure to replace chemical fertilizer with organic fertilizer to promote the green development of agriculture now.

  I think there are three points in the significance of this action: First, reduce costs and increase efficiency. China is a big producer of fruits, vegetables and tea, but its comprehensive benefit is far lower than that of developed countries in Europe and America. An important reason is that the amount of chemical fertilizer is too high. The average amount of chemical fertilizer per mu of fruit trees in China is 37.4 kilograms, which is more than twice that of Japan, six times that of the United States and seven times that of the European Union. The average amount of chemical fertilizer per mu of vegetables is 47.6 kilograms, which is 12.8 kilograms higher than that of Japan, nearly 30 kilograms higher than that of the United States and more than 30 kilograms higher than that of the European Union. Now only by using organic fertilizers can the amount of chemical fertilizer be reduced and the production cost be reduced. The second is to improve quality and efficiency. Nowadays, many consumers say that the taste of fruits and vegetables is not as good as in the past, which is also related to the excessive use of chemical fertilizers. The experiment shows that the appearance and internal quality of the fruit in the orchard with organic fertilizer are obviously improved, which is what we often say is good taste and high commodity value. After applying organic fertilizer, the anthocyanin content in pericarp will be increased by 20%-30%, and vitamin C will be increased by 10%-30%. The third is to improve the environment. At present, there is a phenomenon in agricultural production. On the one hand, excessive use of chemical fertilizers brings soil acidification and eutrophication of water bodies, and on the other hand, livestock manure accumulation can not be effectively used to cause pollution. By replacing chemical fertilizer with organic fertilizer, we can combine agriculture and animal husbandry more closely, make use of livestock manure and improve the quality of agricultural products, which is a good thing for many purposes.

  China national radio reporter:On the one hand, the "five major actions of agricultural green development" have a wide coverage and a great span. On the other hand, each action may have different priorities and progress. How to ensure that these actions can be promoted simultaneously and achieve practical results?

  Ye Zhenqin:The "Five Actions of Agricultural Green Development" does have a wide coverage, many links and many subjects, which need to be promoted as a whole. Minister Han Changfu of the Ministry of Agriculture demanded that the Ministry of Agriculture should take the five major actions as the overall, strategic and long-term tasks of agricultural development, and must achieve practical results. From the perspective of the Ministry of Agriculture, there are many things to be done and many things that can be done. We focus on four aspects:

  First, do a good job in organizational leadership. The Ministry of Agriculture has set up a leading group for five major actions, with Minister Han Changfu as the leader. Each leading group has a set of leadership promotion mechanism, and each action is under the overall responsibility of the vice minister as the "captain of the action". The lead departments are responsible for formulating plans, studying the promotion mechanism and strengthening the division of responsibilities. Some of these five action plans have been issued, and some are being formulated. The Ministry of Agriculture will formulate good policies, do a good job in top-level design, sum up good models, and push all localities to implement their work.

  Second, do a good job of demonstration. The five major actions are a new task, and many of them need to carry out pilot projects first, explore models and sum up experience, and form a number of typical and governance models that can be replicated and promoted. For example, 100 demonstration counties (cities) have been selected for the action of replacing chemical fertilizer with organic fertilizer for fruit, vegetable and tea, which are not only big counties for fruit, vegetable and tea production, but also big counties for livestock and poultry breeding. For example, agricultural film pollution control, this year, 100 demonstration counties were established in Gansu, Xinjiang and Inner Mongolia to comprehensively promote the use of thickened plastic films and basically establish a recycling system. The recovery rate of plastic films in the demonstration counties reached more than 80% in the current season, taking the lead in realizing the basic resource utilization of plastic films.

  Third, establish a mechanism to promote implementation. The implementation of the five major actions depends on the efforts of the government, the market and the society to form a joint force. Generally speaking, there are three sentences: First, government support is indispensable. This year, the Ministry of Agriculture will integrate the existing funds, actively strive for incremental funds, promote the effectiveness of various tasks through subsidies and other means, and gradually establish a policy and project system based on green ecology. Second, the market mechanism is more important. In these five major actions, except the aquatic organism protection action, the other four actions must establish a market-oriented operation mechanism, and at the same time give full play to the role of financial funds, and encourage the participation of third-party entities such as production and operation entities and governance entities. For example, in promoting the action of replacing chemical fertilizer with organic fertilizer, the government has adopted the way of purchasing services, and at the same time encouraged social capital to enter, inciting all kinds of capital to participate in the production, popularization and application of organic fertilizer. Third, the assessment constraints should be strengthened. The five major actions cannot be carried out by the agricultural sector alone, let alone by the Ministry of Agriculture, but also by local governments. We will establish a mechanism to promote implementation, so that there are standards and assessments, and link policy projects, funding arrangements and assessments to fully mobilize the enthusiasm of local governments and large-scale business entities.

  Fourth, innovative technology model. The implementation of the five major actions is highly technical. The Ministry of Agriculture should give full play to the systematic advantages of professional technology and team, actively organize and carry out collaborative research in Industry-University-Research, increase the research and development of supporting new technologies, new products and new equipment, integrate and assemble a number of replicable and scalable technology models, and expand the scope of promotion. For example, the livestock manure recycling action has summed up seven kinds of manure recycling treatment modes, and issued them to all localities for reference, guiding local governments to adapt to local conditions and policies.

  "Five actions of agricultural green development" is an overall war and a systematic project. In the next step, we will strengthen overall planning and coordination, integrate resources, and form a working pattern of joint management and linkage from top to bottom. In particular, it is necessary to highlight key areas, national modern agricultural demonstration zones, grain production functional zones, important agricultural product production protection zones, characteristic agricultural product advantage zones, agricultural sustainable development experimental demonstration zones and modern agricultural industrial parks, and take the lead in promoting the five major actions as a whole, establishing the mechanism and model of agricultural green development, so that the five major actions can see results as soon as possible and benefit the society and the masses as soon as possible.

  Xinhua News Agency reporter:Plastic film mulching is known as the "white revolution" in agriculture, but the problem of "white pollution" caused by plastic film residue in rural areas is becoming increasingly prominent. How to deal with the dilemma of "white revolution" and "white pollution"?

  Liao Xiyuan:Agricultural film is the fourth largest agricultural means of production after seeds, pesticides and fertilizers. It has obvious functions of warming, preserving moisture and weeding, and has made great contributions to increasing agricultural production and farmers’ income. However, with the increasing amount and service life of plastic film, it has also caused "white pollution" in some areas, which has become a prominent problem facing the green development of agriculture. In recent years, local agricultural departments have actively promoted the recycling of plastic film. First, they have strengthened the capacity building of plastic film recycling and processing. Support the construction of a number of waste plastic film processing enterprises and recycling outlets. The second is to strengthen the recycling and management of plastic film and vigorously implement the "five ones" comprehensive management of plastic film. Third, strengthen the scientific and technological innovation of plastic film, and combine with Industry-University-Research to carry out experiments and demonstrations of degradable plastic film.

  In the next step, we will focus on the action objectives and key tasks, and strive to promote the work in five aspects. First, promote the revision of plastic film standards. Increase the thickness and stretching length of plastic film, improve the recoverability of plastic film and strengthen the source control. Second, promote demonstration and lead, focus on 100 demonstration counties in the northwest, concentrate on investment, integrate technology, and create demonstration models. Third, promote mechanism innovation, adjust and implement relevant subsidy policies, change from "supplementary use" to "supplementary recycling", accelerate the study of the extension mechanism of producer responsibility for plastic film recycling, and explore the transfer of responsibility for plastic film recycling from users to producers. Fourth, promote scientific and technological innovation, organize scientific and technological forces, focus on tackling key problems of degradable plastic films, picking up residual films and researching and developing processing machinery, establish a monitoring and investigation system for agricultural films, strengthen statistical analysis and improve the assessment index system. Fifth, promote the implementation of the work, clarify the division of responsibilities, departments cooperate with each other, and the main body cooperates to form a joint force to ensure that the measures are fully implemented.

  People’s Daily reporter:In the action of replacing chemical fertilizer with organic fertilizer for fruit and vegetable tea, it is mentioned that by 2020, the amount of chemical fertilizer in the dominant producing areas of fruit and vegetable tea in China will be reduced by more than 20%, and the amount of chemical fertilizer in the core producing areas and production bases of well-known brands will be reduced by more than 50%. Can this goal be achieved? What measures need to be taken if it is achieved on schedule?

  Zeng Yande:The action of zero growth in fertilizer use has been implemented for three years and achieved initial results. Last year, the use of chemical fertilizers was almost zero, and the growth rate was slowing down. Some provinces had already experienced negative growth, and the atmosphere was forming. We propose that by 2020, the amount of chemical fertilizer will be reduced by more than 20% in the dominant areas where fruit, vegetable and tea organic fertilizer replaces chemical fertilizer, and by more than 50% in the core areas and well-known brand production bases. This goal is fully demonstrated and can be achieved through hard work.

  We consider the following points, mainly the "five movements". First, policy support and promotion. Nowadays, the cost of rural labor is increasing, and it is time-consuming and laborious for farmers to apply organic fertilizer and farmyard manure, so it is necessary to support farmers to apply organic fertilizer through policy guidance. This year, the central government has arranged special funds to support the replacement of chemical fertilizers with organic fertilizers for fruits, vegetables and tea, and at the same time, combined with biogas projects, pilot projects for resource utilization of livestock manure and other projects, they have promoted in the same direction and formed a joint policy force. Beijing, Shanghai, Jiangsu, Zhejiang and other provinces and cities have arranged special funds to support farmers to use organic fertilizer, and accumulated a set of good practices, and the policy effect is very good. The second is the combination of agriculture and animal husbandry. Encourage the local use of livestock and poultry manure and other aquaculture waste, and build and apply organic fertilizer. The demonstration county of replacing chemical fertilizer with organic fertilizer for fruit, vegetable, tea is also a large breeding county, realizing recycling and turning waste into treasure. The third is driven by technological innovation. For example, the composting of livestock manure, the application of commercial organic fertilizer, and the harmless treatment of biogas residue and biogas slurry, a set of replicable and popularized technical models are preliminarily put forward. It is also necessary to innovate the service mechanism, incite social capital, and invest organic fertilizer instead of chemical fertilizer. Some places have already had good experience. The fourth is the demonstration of new business entities. New business entities have initiative and enthusiasm for the utilization of organic fertilizer, so they should play their exemplary role in standardization, scale and intensive utilization, and lead organic fertilizer to replace chemical fertilizer. The fifth is the promotion of brand base. By implementing organic fertilizer instead of chemical fertilizer, we will produce the best quality agricultural products with the healthiest soil, and build a number of green product bases, characteristic product bases and well-known brand bases.Increase the supply of green products. Some bases are doing very well, using organic fertilizer, creating organic food, and doing brand sales to meet consumers’ diversified and characteristic consumption needs. We believe that through the promotion of these measures, the goal of reducing fertilizer consumption can be achieved through three to five years’ efforts.

  Farmer Daily reporter:May I ask how the Ministry of Agriculture will promote the new summer fishing moratorium system and achieve a total ban on fishing in the aquatic life reserve in the Yangtze River basin? In addition, what specific measures are there in the construction of marine pasture?

  Li Shumin:This problem involves three aspects. First, regarding the system adjustment of summer fishing moratorium, in order to ensure the implementation of the new summer fishing moratorium, on May 1, the Ministry of Agriculture, together with the China Marine Police, carried out special enforcement actions on summer fishing moratorium in Xiangshan, Zhejiang, Dalian, Liaoning and Sanya, Hainan around key areas, key time periods and key targets. The key areas are fishing ports and fishing grounds, and the key periods are one end and one end during the summer fishing moratorium and the licensed fishing implementation period. The key targets are fishing auxiliary vessels, licensed fishing vessels, vessels with special operation methods, vessels with "criminal records" that have repeatedly violated the summer fishing moratorium in the past, and vessels with "three noes" involved in fishing. In order to ensure the effectiveness of law enforcement, we will focus on strengthening the linkage between law enforcement departments, land and sea, inside and outside the line, so as to achieve the stability of fishing order and social stability in fishing areas in summer.

  With regard to taking the lead in realizing a total ban on fishing in the aquatic biological reserve in the Yangtze River basin, we adopt the method of retreating first and banning later. First, we will promote the fishermen in protected areas to retreat and land, and then issue a fishing ban on relevant waters, and steadily promote the comprehensive ban on fishing in protected areas. In the next step, we will, in accordance with the principle of "central guidance and local support", make overall plans to promote the implementation of policies for fishermen to settle down ashore, education, medical insurance, subsistence allowances, old-age care and poverty alleviation, strengthen practical skills training, and strive to broaden the channels for increasing income of fishermen who have retired ashore, and strive to ensure that fishermen are guaranteed to be retired and protected areas are prohibited from catching.

  Based on the principle of marine ecosystem, marine pasture is a fishery model that constructs or repairs the places needed by marine organisms to breed, grow, seek prey or avoid natural enemies by artificial reefs, proliferation and release, etc. in specific sea areas, so as to proliferate and conserve fishery resources, improve the ecological environment of sea areas and realize sustainable utilization. Since 2002, the Ministry of Agriculture has actively supported the local development of marine pastures. Up to now, China has invested 5.58 billion yuan in the construction of marine pastures, which has produced obvious ecological, social and economic benefits. Through the combination of marine pasture with marine sightseeing and leisure fishing, the country has accepted more than 16 million tourists every year, which has become a new bright spot of marine economic growth. Since 2015, the Ministry of Agriculture has organized the establishment of national-level marine pasture demonstration zones, and it is planned to create a number of national-level marine pasture demonstration zones with strong regional representation and outstanding public welfare functions in about five years. Up to now, we have created two batches of 42 national marine pasture demonstration areas. This year, we will also organize a national on-site meeting on the construction of marine pastures, sum up advanced models, popularize advanced experience, and promote the development of marine pastures in China to a new level.

  Xinhuanet reporter:As a big granary in China, the average straw yield in Northeast China is much higher than the national level, but its comprehensive utilization rate is lower than the national level. Excuse me, how to promote the comprehensive utilization of straw according to the characteristics of Northeast China?

  Liao Xiyuan:On the one hand, the total amount of straw in Northeast China is large, returning to the field is slow and the cost of leaving the field is high. On the other hand, the organic matter content in black land needs to be improved urgently, and farmers have a strong demand for heating in winter. In carrying out straw treatment in Northeast China, we will focus on improving the agricultural level of straw, the specialization level of collection, storage and transportation, the standardization level of comprehensive utilization and the improvement of market utilization level, with fertilizer, feed and fuel utilization as the three main directions, and earnestly do seven enhancements. The first is to strengthen the implementation of responsibilities. Implement the responsibilities of local governments at all levels and production and operation entities, and form a working pattern of joint management and linkage from top to bottom. The second is to strengthen policy support. Further increase support for straw returning to fields, collection, storage and transportation, processing and utilization. The third is to strengthen resource integration. Increase the integration and utilization of project funds, concentrate on the use of funds with other agriculture-related projects, and integrate forces to achieve key breakthroughs. The fourth is to strengthen market leadership. Comprehensive utilization of taxation, finance and other policies to stimulate the vitality of market players, and accelerate the establishment of an industrial utilization mechanism for the stable operation of all aspects of straw storage, storage, transportation and marketing. The fifth is to strengthen regional focus. Focus on key areas, take counties as units, increase project support, and ensure that these places meet the standards first. The sixth is to strengthen performance appraisal. Adopt a third-party assessment mechanism to regularly supervise the implementation of the action plan and promote the implementation of the work. Seventh, strengthen publicity and training. Summarize the typical experience in time, strengthen the model promotion, carry out a series of training at different levels and subject, and make full use of the Internet and other media to publicize the successful experience and good practices of straw treatment in Northeast China.

  Agricultural materials reporter:The straw treatment action in Northeast China proposes to carry out pilot projects in 60 major corn producing counties in Northeast China to promote the introduction of subsidy policies. Is the list of 60 major corn producing counties confirmed? What adjustments will be made to the subsidy policy compared with last year?

  Liao Xiyuan:We propose to carry out demonstration work in 60 counties, but further communication is needed in the northeast, and selection should be made according to procedures. Promote the implementation of the subsidy policy for comprehensive utilization of straw, mainly including straw returning to the field, collection, storage and transportation, processing and utilization. For example, returning farmland needs to subsidize agricultural machinery and farming, and plowing needs to subsidize bundling machinery and specialized organizations. In terms of straw storage, it is necessary to promote the local authorities to introduce a system for the management of protected agricultural land for the temporary storage yard of straw storage, and give certain subsidies to the storage yard with a storage capacity of more than 10,000 tons. In terms of processing and utilization, it is necessary to promote the local power consumption for straw processing to be included in the scope of agricultural power; In the aspect of fuel utilization, it is necessary to support the development of biomass heating and gas supply enterprises, and give subsidies to straw briquette cooking heating stoves.

Education Examinations Institute of the Ministry of Education: Comments on the Chinese National Paper of the 2023 College Entrance Examination

Cctv newsAccording to WeChat WeChat official account of the Education Examinations Institute of the Ministry of Education, in 2023, the Education Examinations Institute of the Ministry of Education ordered four sets of Chinese examination papers for the national college entrance examination, namely, National Volume A, National Volume B, New Curriculum Standard I and New Curriculum Standard II. The examination questions fully implement the spirit of the 20th National Congress of the Communist Party of China, adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, implement the fundamental task of cultivating people by virtue, deepen the reform of examination content, promote the reform of basic education and teaching, and help cultivate top-notch innovative talents.

First, focus on the overall situation, based on the overall situation, Bacon casts a soul in the language situation.

  The examination questions are designed as a whole, the materials are carefully selected, the people are educated by literature, the things are moistened silently, and the spring breeze turns the rain into rain.

1 Hold high the banner of thought, Bacon casts the soul.

  The examination questions are organically integrated into Socialism with Chinese characteristics Thought of the Supreme Leader in the new era. The two materials in the writing test "One flower alone is not spring" in the National Volume B are respectively from the keynote speech "Walking hand in hand on the road to modernization" delivered by the Supreme Leader General Secretary at the high-level dialogue meeting with world political parties in the Communist Party of China (CPC) on March 15, 2023 and the speech "Civilizations are enriched by exchanges and civilizations are enriched by mutual learning" delivered at UNESCO headquarters in Paris, France on March 27, 2014.

The national B-volume writing test "One flower alone is not spring"

22. Read the following materials and write as required. (60 points)

  Blowing out other people’s lights will not make you brighter; Blocking others’ way will not make you go further.

  "A single flower is not spring, and a hundred flowers bloom in spring." If there is only one kind of flower in the world, even if it is beautiful, it is monotonous.

  The above two materials are from the speech of the Supreme Leader General Secretary, which tells the general truth in vivid language. Please write an article based on this to reflect your understanding and thinking.

  Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

  Although the two materials are aimed at international relations, mutual learning of civilizations and other issues, the truth revealed is universal. Material 1 can be used in the relationship between countries and also in getting along with people. Material 2 illustrates the dialectical relationship between part and whole by "one flower" and "hundred flowers". The two materials simultaneously constitute a dialogue relationship. The test questions guide young people to cherish the greatness of the country and establish a correct world outlook and values. Candidates have a large writing space and can cut into many angles.

  The first material in the new curriculum standard Volume II, Modern Chinese Reading I, is taken from the speech "Talk about Investigation and Research" delivered by the Supreme Leader General Secretary at the opening ceremony of the second batch of students in the autumn semester of the Central Party School on November 16, 2011. The article emphasizes that investigation and research should adhere to the mass line and the principle of seeking truth from facts, so as to inspire the majority of young people to learn their wisdom and gain insights from the people’s creative practice.

2 cultivate feelings of home and country, enhance self-confidence.

  The test questions guide candidates to establish a correct view of history, nationality and country, and enhance patriotic feelings and national self-confidence. For example, the reading materials of Volume A discuss many archaeological discoveries, analyze the significance of archaeology in writing ancient history, and guide candidates to better understand the long-standing, profound Chinese civilization. The materials of classical Chinese reading test questions in Volume A and Volume B are selected from Longping Collection • Confucianism is righteous "and" Han Feizi • "Ten Years" guides candidates to inherit Chinese cultural genes, keep upright and not conservative, respect the ancient and not retro.

  The writing test "The Power of Stories" in Volume I of the new curriculum standard guides candidates to think about the facts, images, emotions and truths contained in the story as a carrier, and the significance of telling stories well. What is a good story, what story to tell well and how to tell a good story are all good writing angles. Candidates can write stories to inspire themselves, and also discuss how to tell the story of China well to the world.

New Curriculum Standard Volume I Writing Test "The Power of Stories"

23. Read the following materials and write as required. (60 points)

  Good stories can help us express and communicate better, touch our hearts and enlighten our wisdom; A good story can change a person’s fate and show the image of a nation … … Stories are powerful.

  What kind of association and thinking did the above materials cause you? Please write an article.

  Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

3 carry forward the spirit of labor, educate people and cultivate their hearts

  The examination questions emphasize the integration of labor education with moral education, intellectual education, physical education and aesthetic education, and guide candidates to respect ordinary workers and firmly establish a correct concept of labor. For example, the reading material "Grow a Good Buckwheat in One Place", the second volume of literature in China, reflects the deep feelings of farmers in China for the land and embodies the indomitable spirit of the Chinese nation. It is written in the literature text reading material "To My Son" in the first volume of the new college entrance examination that young people who are baptized by labor can not only strengthen their physique, "the muscles on their shoulders will bulge under the pole", but also realize some fundamental and eternal truths.

Second, to cope with changes, improve the pattern, and enlighten wisdom and increase wisdom in the examination of thinking

  In 2023, Chinese test questions will strengthen the examination of thinking quality, and guide candidates to improve their logical thinking ability, image thinking ability and innovative thinking ability.

1 examine logical thinking, improve speculative ability

  The test questions examine the logical thinking ability from many aspects, such as whether to form an opinion, whether to reason reasonably, whether to demonstrate rigorously, and whether to express accurately. For example, the topic of "people, technology and time" is given in the writing test materials of National Grade A, but no clear point of view is given. Candidates need to mobilize their abilities of association, migration, demonstration and reasoning, find problems, identify problems, form opinions and expand arguments.

"People, Technology and Time", a writing test in National Grade A.

22. Read the following materials and write as required. (60 points)

  People can better control time because of the development of technology, but some people have become servants of time.

  What kind of association and thinking did this sentence cause you? Please write an article.

  Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

2 Examining thinking in images and improving aesthetic quality

  The examination questions select literary works, lead candidates to feel the beauty of the motherland’s language and characters, and mobilize association and imagination on the basis of reading experience to express their feelings and thoughts. For example, the pragmatic I corpus of Volume B is extracted from Two Old Men by Wang Zengqi, which examines the ability of candidates to comprehend the expression effect through language forms. Lin Bu’s "Late Return on the Lake" is selected as the reading test of ancient poetry in Volume II of the new curriculum standard, which shows the poet’s tranquil mood in the description of the scenery. Question 16 asks candidates to think about how Wang Guowei’s view of "seeing things from me, so everything is my color" is confirmed in his poems.

3 examine scientific thinking, stimulate the enthusiasm of inquiry

  习总书记在多次讲话中强调提高青少年科学素养的重要性。试题通过文质兼美的科普文章激发考生的好奇心、想象力和探究欲,倡导科学思维。如全国甲、乙卷的实用类文本阅读材料选自科普读物《树的秘密生命》和《深时之旅》,既注重营造热爱科学的氛围,又引导学生在理解材料信息的基础上,对相关问题作深入思考。

三 平稳布局、开拓新局,在考教衔接中以考促教

  试题积极体现《普通高中语文课程标准》(2017年版)的新理念,主动呼应国家统编高中语文教材中的新增内容,增强试题的创新性和开放性,引导一线教学扭转功利化倾向,将功夫下在提高课堂质量、夯实知识基础、培养能力素养上。

1 依据课程标准,强调语文实践

  语文核心素养是学生在积极的语言实践活动中积累与构建起来,并在真实的语言运用情境中表现出来的语言能力及其品质。试题从阅读与鉴赏、表达与交流、梳理与探究等方面,考查考生语言积累、梳理与迁移运用能力。全国甲卷语言文字运用试题材料摘自张志公的《说工具》,介绍了三位教师对成语“破釜沉舟”的不同的教学方法。第21题要求从“卧薪尝胆、庖丁解牛、一鼓作气”三个成语中任选一个,借鉴材料中第三位教师的讲解方法,拟出讲解要点。

2 Linking up and compiling textbooks to promote classroom reform

  The relationship between the enhancement of test questions in Volume I and Volume II of the new curriculum standard and the compilation of textbooks. The learning task in the textbook of the unified compilation, such as the test of writing short comments on works in the reading of literary texts in Volume I of the new curriculum standard, points to the learning task of "learning to write short comments on literature" in the Chinese textbook of the unified compilation; Associated with the new contents in the textbook, such as the information text reading I of the new curriculum standard II and the unit of "hometown cultural life" and "reading the whole book" in the textbook; The basic knowledge in the textbook, such as the meaning comprehension test of classical Chinese reading, is connected with the textbook content; The selected articles in the textbook are related, such as Lu Xun’s Social Drama and Shen Congwen’s Border Town, etc.

3. Innovating the form of proposition, reducing mechanical brush questions.

  A variety of new questions are used in the test questions, which effectively avoids rote memorization and "mechanical brushing". Each of the four writing questions has its own characteristics. Among them, the writing question "Teenagers’ own space" in Volume II of the new curriculum standard is a new type of reading and writing.

New Curriculum Standard Volume II Writing Test "Teenagers’ Own Space"

23. Read the following materials and write as required. (60 points)

  The idea of "be quiet and not be disturbed" mentioned in the language application II of this test paper is not uncommon among contemporary teenagers. Teenagers sometimes want to have their own space to relax, settle down and grow up in their study and life.

  Please write an article combining the above materials.

  Requirements: select the right angle, determine the concept, clarify the style, and draw up the title; Do not copy or copy; Do not disclose personal information; Not less than 800 words.

  Four sets of classical Chinese test materials have single text and compound text. The new sentence-breaking questions in classical Chinese can prevent candidates from using skills to answer. The forms and test sites of the four sets of pragmatic test questions are different. In addition to traditional ill sentences, idioms and supplementary writing, comments, sentence meanings and expression effects are also examined.

4 Respect the law of growth and encourage personality development.

  Test questions provide candidates with a space to show their personality and express their true feelings, and encourage candidates to explore, find problems and express themselves. For example, the writing test "Young People’s Own Space" in the second volume of the new curriculum standard is close to the examinee’s life and closely related to the growth of young people. Candidates can show their personality and reflect their thinking on growth through the introduction of their own space content, and can also have a dialogue with their parents and teachers.

  In 2023, the Chinese examination questions for the college entrance examination will educate the party and select talents for the country, guide the vast number of young people to establish firm ideals and beliefs, consolidate their knowledge base, improve their ability and accomplishment, and become the pillars of socialist modernization!

After 33 years, I finally saw the masterpiece horse thief in Cannes!

Special feature of 1905 film network After the film directed by Tian Zhuangzhuang, the fifth generation director of China, was released in 1986, the audience couldn’t understand it because it was too small and had a poor reputation. At that time, he left a "cruel remark": "My film was made for people in the next century".

 

Although Tian Zhuangzhuang clarified that this was a joke, more than 30 years later, horse thief really crossed the century and came to Cannes Film Festival for its premiere with a totally new look of 4K48 Tibetan dubbing.

On May 17th, Tian Zhuangzhuang came to the premiere under the guidance of Fu Mao, the artistic director of Cannes. He recalled that he was invited to Cannes during the filming of horse thief in 1985, and 34 years later, he revisited his hometown with horse thief, which was very predestined.

 

Cannes Classic Unit was founded in 2004. In the past 15 years, Chinese films selected for this unit have been selected. This time, the restored version of "horse thief" is the first time that an independent restored film from the mainland of China has been selected for this unit, and another domestic restored film has also been selected.



After the release of horse thief, we talked with director Tian Zhuangzhuang, photographer Hou Yong and relevant persons responsible for restoration and overseas distribution about this restored version of past lives. This film goes to the world in the form of restoration, which also opens a new way for other China classic films to open up international visibility and audience.

 

Horse thief has been restored three times.


Horse thief was once listed by martin scorsese as one of the top ten personal films in 1990s, and also highly praised by movie master Bertolucci and Evans.


The film tells the story of a poor Tibetan herder, Rolb, who steals horses for a living and struggles with his family between making a living and faith. It is a film that dilutes the story, breaks through the narrative tradition, and has both practical significance and religious color.

 

However, the film’s dirty spots, scratches, particle jitter and fading over time have greatly affected the viewing effect of the film. In 2017, the restoration team of China Film Archive began to repair the film.


After three times, for the first time, it was repaired with 2K technology. After reading it, Tian Zhuangzhuang found that there was a big problem, so he asked the photographer Hou Yong to supervise it. For the second time, it further adopted 4K and 48-frame restoration projection technology to improve the restoration effect.

 

Hou Yong introduced us that he first adjusted the frame, "If you don’t adjust it, it will really be finished. The frame is wrong, not 1: 2.35, but it seems to be cut into a feeling of 1: 1.6 or 1: 1.85." Secondly, he gave advice on color matching. He and Tian Zhuangzhuang insisted that the color of the picture should not be too bright. "Now the digital color is fake and calculated, because there is no film now, everyone has long since.

 


At the same time, there are some detailed adjustments. For example, a picture of a night play taken on a daily basis, the first repair version is still adjusted to the brightness of the day, and the second repair is close to the feeling of a night play. Hou Yong said frankly that his participation was to restore and get closer to the color sense of the film and the desired picture effect when shooting at that time.

 

Tian Zhuangzhuang didn’t personally participate in the restoration process. He said that his only advice was to find Tibetan audio tracks, because Tibetan is more authentic and natural than Chinese dubbing. Three months after the idea was put forward, China Film Archive found the Tibetan sound file from France and re-made it into 5.1 channels, which also contributed to the completion of the latest Tibetan restored version.


Judging from the screening effect in Cannes, the quality of the film is very clear, and there are also very pleasing colors. Tian Zhuangzhuang also praised us: "This is the best of all the restored versions of the fifth-generation film I have ever seen."



Zuo Heng, the representative of China Film Archive, also came with Tian Zhuangzhuang and his party this time. He deeply regrets the restoration process of horse thief:


"Restoration is a very delicate state. For example, we think that the film is a little dim and needs to be brightened, but this may not be what the director and photographer wanted at that time." It is precisely because of the guidance of the creative team such as Hou Yong that the restoration effect is closer to the original appearance.

 

As for the early domestic films, Zuo Heng revealed that he could only get information from the director’s notes, review articles, photos and other documents at that time to repair them. "Just like repairing the old mural, it may have been painted by Leonardo da Vinci, but later generations should repair it, whether it is right or wrong, even if there is a mistake, there should be an aesthetic embodiment."


How to restore the film to the world


Digital restoration technology has brought a new round of criticism of classic films, and re-examined the artistic value and historical value of films, and the international market of restored films has also become active in recent years.

 

Zuo Heng told us that the current overseas distributors are very interested in classic old films. Compared with the new films, it takes a lot of energy to make publicity. Most of the old films have passed the time certification, and they can log in to cinemas, online platforms or make DVDs in various countries through multi-channel and sub-regional distribution.

 


Xie Meng, head of Chek Lap Kok Culture, led the overseas distribution of the restored version of horse thief. He introduced the film to Cannes as their first stop. "Through the platform of Cannes Film Festival, it can be introduced to more filmmakers, curators of other national film archives or overseas distributors, and then they will take the film to their respective markets or film festivals."

 

Next, they will take the restored version of horse thief to the second stop of overseas promotion: Lyon Film Festival, because there is a distribution market dedicated to the restoration of classic films.

 


Xie Meng believes that there is a certain profit margin in overseas distribution of domestic classic restoration films, which can be released as a new film model with relatively simple operation.


He also said that whether it is cultural activities organized by the government, exchanges in film festivals, or promotion through international sales channels, the most important thing for China to restore classic films to the world is the film content itself. "What kind of content is released in what channel will determine the width and breadth of the final spread."

 


In addition to the restored version of horse thief and the restored version of Diary of a Nurse, which will premiere in Cannes, there will be many domestic classic restored films, such as (1965) and (1956) and 2-3 4K restored films planned by China Film Archive every year, and this international trip of horse thief will also enable them to go global in the future and gain more effective promotion experience.


A fire broke out in a restaurant! Four people were killed

The reporter learned from the fire department in Hohhot, Inner Mongolia that at 3: 23 on January 29, a fire broke out in Dedu Haoriwa restaurant in the west lane of Meteorological Bureau in Xincheng District of Hohhot. After receiving the police, the fire rescue detachment of Hohhot immediately organized fire fighting and rescue forces to be present for disposal. The injured were sent to the hospital for treatment at the first time, and the fire was extinguished at 4: 22. Up to now, four people were killed and four injured in the fire, and the vital signs of the injured were stable. The cause of the fire is under investigation.

Small shops, restaurants and other shops along the street "nine small places"

There are many combustible materials easy to exist.

Poor fire source management, "three in one" and other issues.

A big accident may happen in a "small place"

Pay attention to these!

↓↓↓

Source | CCTV News Emergency Management Department

Original title: "A sudden fire in a restaurant! Four people were killed.

Read the original text

Tank 300 diesel spy photos exposure! The tough guy’s shape is still the same, with a length of 4760mm and a length of 2.4T+135kW

Recently, spy photos of diesel camouflage cars have been exposed on the Internet, which has caused a lot of concern and heated discussion in the car circle, especially in our off-road vehicle circle, and the topic is quite hot.

As we all know, Tank 300, as a star model under the tank brand, is full of powder with its tough appearance and strong off-road capability.

So, what surprises will this upcoming diesel version bring us? Today, I will take you riders to find out!

Let’s talk about the appearance first. From the spy photos, the design of the tank 300 diesel version is basically the same as that of the current gasoline version, and it is still the square and tough guy shape.

The iconic round headlights, three horizontal chrome-plated grilles, black wheel eyebrows, and external spare tires, none of these classic elements have fallen.

In terms of size, it is expected to be the same as the gasoline version, with a length, width and height of 4760/1930/1903 mm and a wheelbase of 2750 mm respectively. In a word, in appearance, the diesel version has not brought us much freshness, so the Yan controllers may be disappointed.

But don’t worry The real drama is inside. The biggest change of the tank 300 diesel version this time is that it is equipped with a diesel "heart".

Although the official has not announced the specific parameters, according to the analysis of speculation, there is a high probability that it will be equipped with the existing 2.4T diesel engine of Great Wall. This engine has a maximum power of 135 kW and a peak torque of 480 Nm, matching the 9-speed automatic gearbox.

You know, one of the great advantages of diesel engine is its low torque and strong strength, which is too important for off-road driving.

You riders may wish to imagine that when facing steep slopes and muddy sections, the powerful torque output of the diesel version of tank 300 can make you get out of trouble more easily, and it is exciting to think about it!

Anyone who knows the market should know that the diesel SUV market has been vacant, so can the tank 300 "ride the dust"? Speaking of it, there are not many SUV models equipped with diesel engines in the domestic market, and there are even fewer at the same level.

At present, the most representative version is Blade Hero Edition, which is equipped with a 2.0T diesel engine, and the price is between 155,800 and 189,800 yuan. In contrast, the tank 300 is better in both brand power and overall configuration.

Of course, diesel engines also have some inevitable disadvantages, such as noise and vibration are more likely than gasoline, and emissions are easy to become a problem.

However, with the progress of technology, these problems are gradually improving. Then with the technical strength of the Great Wall, we should be able to balance the relationship between performance and environmental protection.

In Nianhan’s view, the main purpose of launching the diesel version of Tank 300 is to further enrich the product line and meet the needs of more users. After all, there are not a few riders who like the unique driving experience of diesel vehicles.

Moreover, in some specific use scenarios, such as long-distance crossing and high-load transportation, the advantages of diesel vehicles are indeed more obvious.

Of course, the final market performance depends on the price and configuration. If the diesel version of Tank 300 is reasonably priced and rich in configuration, coupled with its own hard-core cross-country genes, it should be able to attract a large number of loyal fans.

Dear riders, what do you think of the prospect of the tank 300 diesel version? Is the diesel engine a plus item or a minus item for you?

Still worried about OBD? The article takes you to understand OBD.

[Original of Truck House] In the second half of 2020, the elimination of diesel vehicles entered a sprint stage, and many card friends had no time to respond. Recently, they were informed that Jiangsu, Hebei, Zhejiang, Shandong and other places required diesel trucks to be equipped with OBD online monitoring platforms, and some cities even made it clear that the national five diesel vehicles with a capacity of more than 3.5 tons should also be equipped, otherwise they would not be able to be examined annually.

Still worried about OBD? The article takes you to understand OBD.

Although I have introduced a lot about OBD to you before, there are still many card friends who don’t know what OBD is. Today we will give you a detailed introduction.

OBD is the abbreviation of English On-Board Diagnostics, and Chinese translation is "on-board automatic diagnosis system". Its installation is to install a small black box on the car, which is commonly known as the "T-BOX" in the industry.

Still worried about OBD? The article takes you to understand OBD.

It can read the vehicle data parameters and information, monitor the running status and the working status of the exhaust aftertreatment device in real time, and more importantly, upload the read vehicle emission data to the government online monitoring platform.

Still worried about OBD? The article takes you to understand OBD.

When the fault related to emission engine is detected, OB can alert the driver with MIL lamp, which can prompt the driver in time and reduce vehicle emission. In addition, OBD system also helps technicians to diagnose quickly, repair symptomatically and reduce maintenance costs.

Still worried about OBD? The article takes you to understand OBD.

When licensing, some areas will strictly require car owners to install OBD, and will verify whether the emission monitoring function is available online. It is understood that the installation cost of general OBD remote terminals is around 1000-2000, and later data uploading will also generate certain traffic costs. At present, some vehicles on the market can be equipped with the original T-BOX, and some are installed at the vehicle management office.

Zhengzhou:In September, 2019, Zhengzhou Bureau of Ecology and Environment issued a document requesting that heavy-duty diesel vehicles (with a maximum total mass of 3.5 tons or more, excluding police and fire-fighting license plates) with emission standards above and above be equipped with remote online monitoring OBD system.

Vehicles registered in Zhengzhou before September 5, 2019, and the registered owners of vehicles are individuals, individual industrial and commercial households, enterprises and other non-financial social organizations, the government will provide financial subsidies, and vehicles can be equipped with OBD system for free.According to requirements,The deadline for financial subsidies is December 31, 2019.

Still worried about OBD? The article takes you to understand OBD.

Puyang:Provide the owner with OBD equipment free of charge in the early stage, and install it compulsorily in the later stage, and the expenses shall be borne by the individual. From July 2020, vehicles without OBD will be listed as key supervision targets. The vehicle mainly maintains the normal use of OBD, and it will not be able to be examined annually for vehicles that are dismantled or modified without permission and that are not required to install and use OBD.

Still worried about OBD? The article takes you to understand OBD.

Luoyang:Diesel vehicles registered in Luoyang with a maximum gross mass of 3500kg and above and emission standards of National IV and above need to be installed.

Still worried about OBD? The article takes you to understand OBD.

During the period from May 2020 to the end of July 2020, individuals, individual industrial and commercial households, enterprises and other non-financial social organizations registered in Luoyang can apply for installing vehicles with 0BD remote online monitoring system, and they can enjoy financial subsidies if they operate normally on the Internet after installation.

The subsidy standard is 50% of the total installation cost (including vehicle terminal fee and three-year traffic fee, etc.). Vehicles applying for installing OBD remote online monitoring system after August 2020 will not be subsidized.

Vehicles installed with OBD remote on-line monitoring system and networked with the eco-environmental department can be exempted from on-line inspection during regular emission inspection.

From May 1, 2019, Zhejiang will officially implement the Emission Limits and Measurement Methods of Diesel Vehicle Pollutants (Free Acceleration Method and Loading Deceleration Method) (GB3847-2018).

It means that in the future annual inspection, the integrity inspection of pollution control devices, OBD inspection of some vehicles and NOx emission inspection of diesel vehicles will be added in the vehicle appearance inspection.

Still worried about OBD? The article takes you to understand OBD.

Hangzhou:In October 2018, Hangzhou Environmental Protection Bureau issued the Notice of Hangzhou Environmental Protection Bureau on Implementing Online Access of OBD for Newly Registered Heavy Diesel Vehicles.

Still worried about OBD? The article takes you to understand OBD.

Heavy-duty diesel vehicles (the maximum gross mass of vehicles is greater than 3.5 tons) are required to install the emission T-BOX system to realize the function of OBD online access. Hangzhou is the first region to introduce the vehicle emission online monitoring policy.

Ningbo:It is required that all heavy-duty diesel vehicles of National Five and above implement OBD online access. Related equipment, installation and network costs are guaranteed by special financial funds, but the total number is controlled within 10,000 vehicles, and the owners will install them at their own expense later.

On January 11th, 2020, the Third Session of the 13th People’s Congress of Hebei Province passed the Regulations on the Prevention and Control of Pollution from Motor Vehicles and Non-road Mobile Machinery in Hebei Province.

Article 14 requires that heavy-duty diesel vehicles and heavy-duty gas vehicles produced and sold in Hebei Province be equipped with remote emission management vehicle terminals, and be networked with the competent department of ecological environment, which will be implemented from May 1.

Still worried about OBD? The article takes you to understand OBD.

TangshanOn February 20th, 2020, Tangshan City Bureau of Ecology and Environment issued the Notice on Developing Remote Online Monitoring and Networking of Heavy-duty Diesel Vehicles, requiring that heavy-duty diesel vehicles have the function of remote online monitoring and networking with the ecological and environmental departments, which will be put into trial operation on March 1st and formally implemented on April 1st.

Still worried about OBD? The article takes you to understand OBD.

Renqiu City:All heavy-duty diesel vehicles (with a maximum gross mass of more than 3.5 tons) that are being put into use and have emission standards above the national standard 4 need to be equipped with on-line OBD monitoring devices. All key vehicle units in the city need to report vehicle information to the Motor Vehicle Management Section of Renqiu Branch and declare the installation of OBD.

Still worried about OBD? The article takes you to understand OBD.

The public security traffic police brigade will restrict the vehicles that fail to report the information within the time limit and are not equipped with online OBD to pass within the built-up area of the city; Punish vehicles with excessive exhaust emissions.

In addition, it is pointed out that all heavy-duty diesel vehicles operating under Grade III will be eliminated by the end of October 2020.

Xingtai

A few days ago, Xingtai City Transportation Bureau issued a notice saying that in order to strengthen the control of motor vehicle exhaust, it is necessary not only to implement the I/M system for motor vehicle inspection and maintenance, but also to install OBD for national four and Israeli oil vehicles.

On January 18th, 2020, the Third Session of the 17th People’s Congress of Tianjin adopted the Regulations of Tianjin Municipality on the Prevention and Control of Pollution from Motor Vehicles and Non-road Mobile Machinery.

Article 18 requires that heavy-duty diesel vehicles and heavy-duty gas vehicles should be equipped with remote emission management vehicle terminals in accordance with the relevant provisions of the state and this Municipality and networked with the competent department of ecological environment, which will be implemented from May 1.

Still worried about OBD? The article takes you to understand OBD.

Taizhou:In order to further strengthen the comprehensive supervision of diesel trucks, Taizhou City acted quickly and took the lead in opening the OBD remote online monitoring platform for heavy diesel trucks in the province.

Still worried about OBD? The article takes you to understand OBD.

Weifang: Diesel motor vehicles registered in Weicheng District, with the approved load of 3.5 tons or above owned by enterprises or individuals and the emission standard of National Five include trucks, muck trucks, municipal vehicles (such as sanitation vehicles) and logistics vehicles.

Organize qualified car owners to install OBD equipment free of charge before October 31, 2020.

Liaocheng:Before the end of 2020, the owners of heavy-duty diesel trucks in Liaocheng, Shandong Province, all, muck trucks and sanitation vehicles must be equipped with OBD remote online monitoring system. September 15th-30th is the first installment time, and the second installment time is to be announced. Currently, the installation is free.

Jinan:From September 1st, 2020, all diesel trucks registered in the administrative area of Jinan City (including the transfer from other cities) with the maximum gross mass or traction gross mass greater than 3500Kg, the emission stage of which is the fifth national motor vehicle pollutant emission standard, and equipped with on-board diagnostic system (OBD) and selective catalytic reduction technology (SCR) devices must be equipped with on-board terminals and networked with the municipal ecological and environmental departments.

Still worried about OBD? The article takes you to understand OBD.

Before December 31st, 2020, if the installation and networking of on-board terminals are completed according to the Technical Requirements for Remote Monitoring of On-board Emission Diagnosis System of Heavy Diesel Vehicles in Shandong Province, the terminal hardware, terminal installation, daily operation and maintenance and other expenses will be paid by the government in the form of purchasing services.

From January 1, 2021, all the expenses will be borne by the vehicle owner.

Yantai:OBD remote monitoring system will be installed on 8,000 heavy-duty diesel vehicles in Yantai to monitor the exhaust emission of freight vehicles in real time.

Still worried about OBD? The article takes you to understand OBD.

Qingdao:Heavy-duty diesel vehicles in the city are required to install OBD, and the vehicles that are not installed will be monitored and supervised.

Linyi:In Pingyi County, 1,000 muck trucks, concrete mixers, sanitation trucks, postal trucks, diesel buses, highway passenger vehicles and diesel trucks with a total mass of more than 3.5 tons are installed free of charge by OBD.

The third-party service provider selects Pingyi Chensheng Repair Shop and Pingyi Transportation Repair Shop as the installation cooperation unit to provide fixed-point installation services.

●  Editor’s note:

Finally, I need to remind you that vehicles that have been dismantled, modified or not installed and used with OBD may not be able to be examined annually in the later stage. Therefore, after the OBD is installed, it is necessary to maintain the normal use of OBD.The control of truck exhaust emissions is of great significance for winning the blue sky defense war. I believe that all provinces and cities will accelerate the installation of OBD remote emission management vehicle terminals.


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Star Era ET orders exceeded 13,000+units, and Guangzhou was listed in shock on May 9.

Star Era ET orders exceeded 13,000+units.

On May 4th, Huang Zhaogen, general manager of Star Way Marketing Center, announced through social media that the order volume of Star Era ET has exceeded 13,000 units, and predicted that the new car will be officially released in Guangzhou on May 9th. This model has been booked since April 15, and the pre-sale price has jumped from 199,000 yuan.

The appearance of Xingjiyuan ET follows the brand’s family design style. The front end adopts a closed middle net with penetrating LED daytime running lights, and the front bumper is skillfully integrated with far and near lights, which is both beautiful and practical, and also has the characteristics of lighting interaction. The side lines of the car body rise slightly, showing the dynamic feeling of sprinting forward. The size is 4955mm x 1975mm x 1698mm, and the wheelbase reaches 3000mm, which is positioned at the level of medium and large SUV. The rear part of the car has smooth lines, equipped with through-flow taillights echoing the front face, and built-in 262 LED beads, which significantly improves the recognition.

The interior design takes the concept of "Welcome Home" as the core, aiming at creating an extremely comfortable driving environment. The car is equipped with a full LCD instrument, a dual-spoke multi-function steering wheel and a 15.6-inch 2.5K resolution central control screen. The integrated Lion AI intelligent system supports a variety of home scene applications, such as car home interconnection, baby mode, pet mode and karaoke mode, etc., totaling 20 kinds of intelligent scenes.

In terms of power, Star Age ET provides two versions: pure electric and extended range. Pure electric vehicles are divided into single-motor and dual-motor versions: the single-motor version has an output power of 230kW and a peak torque of 425Nm;; The dual-motor version is divided into PRO and Ultra. The PRO version has a comprehensive power of 353kW and an acceleration of 4.7 seconds at 0-100km/h; The comprehensive power of the Ultra version is as high as 413kW, and the acceleration of 0-100km/h can be completed in only 3.8 seconds. The battery capacity is available in 77kWh and 100kWh. The extended-range version is equipped with a 1.5T range extender, with a motor power of 195kW, an acceleration of 7.8 seconds at 0-100km/h, a pure electric driving range of 200km and a total endurance of over 1,500km.

Xingjiyuan ET is extremely rare in the market because of its positioning of medium and large SUVs with a price of less than 200,000 yuan. In addition, its excellent design, performance, endurance and rich configuration attracted more than 13,000 orders in the pre-sale stage within half a month, which shows its market appeal.

Star Era ET orders exceeded 13,000+units.

Snack parity era: Yanjin shop earned, good shop panicked? | Commercial War 2024④

The leisure snack industry, which has been hit by discount, is shuffling.

Recently, the 2023 annual report and the first quarter report of 2024 of leisure and snack listed companies were fully disclosed, and their performance can be described as "two days of ice and fire":

Although last year, the good shop still sat firmly on the throne of "king of revenue", its net profit was overtaken by Yanjin shop, whose revenue was only half of it.

In the first quarter of this year, good shops returned to the right track in revenue, but their net profit continued to decline. On the other hand, the competitor Yanjinpu, the net profit of revenue has increased significantly.

Many voices attribute the joys and sorrows of performance to the gains and losses of channel war. In the past few years, the snack sales model has quietly changed. The rise of discount snacks is eroding the space of traditional snack sales channels.

The two "shops" in the snack industry, one sued Zhao Yiming, while the other threw 350 million yuan on it.Snacks henmang groupThe "big ship".

Standing at the outlet of discount snacks, it is a different choice for "shops". Yanjin shop really made a profit, and the good shop really lost?

Net profit overtaking

In terms of revenue scale, good shops are still the well-deserved kings of leisure snacks.

In 2023, Liangpin Store achieved a revenue of 8.046 billion yuan, ranking first among 19 A-share snack food listed companies.

Although firmly sitting on the "one brother in revenue", the good shop has ushered in a double decline in net profit for the first time since landing in A shares:Revenue decreased by 14.76% compared with the same period of last year.,Net profit is almost halvedTo 180 million, a year-on-year decrease of 46.26%; Deducted non-net profit was only RMB 65 million, a year-on-year decrease of 68.82%, leaving only RMB 65 million.

From the data point of view, this is the lowest revenue of good shops in the past three years, while net profit and non-net profit have hit a new low in the past six years.

In the first quarter of this year, although the revenue of good shops recovered to 2.451 billion yuan,However, the net profit attributable to the mother and the non-net profit deducted were 62 million yuan and 55 million yuan respectively, down by 57.98% and 48.69% year-on-year, continuing the trend of sharp decline.

The decline in performance and the slowdown in growth have also accelerated the departure of capital. On May 18th, Liangpin Store issued two announcements in succession, saying that due to their own capital needs, Ningbo Hanyi and Dayong Co., Ltd. each planned to reduce their holdings by no more than 12.03 million shares, accounting for about 6% of the company’s total share capital.

Among them, Dayong Co., Ltd. is the second shareholder of Liangpin Store, and today’s capital is behind the famous venture capital institution. Since 2010, capital has become a "friend" of good shops, and now the major shareholders have lost patience.

On the other hand, Yanjin Shop is a "dark horse" in the industry.Submitted a goodReport card

According to the data of the annual report, Yanjinpuzi achieved a revenue of 4.115 billion yuan in 2023, a year-on-year increase of 42.22%; The net profit of returning to the mother was 506 million yuan, up 67.76% year-on-year, and both revenue and net profit reached record highs.

In fact, the revenue of Yanjin Shop in 2021 was less than a quarter of that of good shops, but in the past two years alone, this figure reached half. What is more exaggerated is that less than half of the revenue in 2023, the net profit is 2.81 times that of a good shop.

In the first quarter of this year, Yanjin Shop continued to maintain its growth momentum, with revenue reaching 1.223 billion, up 37% year-on-year. The net profit attributable to shareholders of listed companies was 160 million yuan, up 43.10% year-on-year, which also far exceeded that of good shops.

In the secondary market, good shops and competitors are also in sharp contrast.

As of the close of May 28, the total market value of good shops was about 5.53 billion yuan. However, its market value peaked in July 2020, once exceeding 34 billion yuan. In other words, the market value of good shops has shrunk by more than 80% from its peak.

In particular, the market value of good shops at the peak period is higher than that of Yanjin shops in the same period.More than 10 billion.now,The wind and water turn, and the total market value of good shops is onlyremainYanjin Puzi’sfourOk.

At the same time, "shop", why is the fate very different?

Channel dispute

In recent years, the snack industry has ushered in major changes, and discount snacks have become "new favorites", and consumer preferences have gradually changed to "cost performance".

The impact of the ultra-low price of discount snacks,Give way to positionhigh-end"Our good shop is very hurt.Falling revenues are telling good shops that they are getting farther and farther away from consumer demand.

In fact, good shops have also gone off to test the water discount snack track.

On the one hand, in 2022, Liangpin Store launched the snack collection store brand "Snacks Hard Home", but the effect was not ideal. At present, this brand has not yet left Hubei, and it is difficult to form a confrontation with the head.

On the other hand, in February 2023, Liangpin Shop and Black Ant Capital jointly invested in Zhao Yiming Snacks, and this round of financing was 150 million yuan. Only after half a year, the good shops were emptied.Zhao Yiming snacks equity, get about 60 million yuan investment income.

It was not until the snacks were busy and Zhao Yiming snacks announced the merger, and they sat firmly at the top of the discount snacks, and the good shops realized themselves.byKick out”,failAt the discount snack trackminuteLast drinkthick soup.

In either case, in the new round of opportunities, good shops are left behind.

Just as Liangpin Shop sued Zhao Yiming for "deliberately concealing the company’s major events and damaging the minority shareholders’ right to know", Yanjin Shop boarded the "big ship" of the Snacks Busy Group.

Last December,,Yanjin Puzi Holdings announced that it had invested 350 million yuan in Snacks Busy Group and acquired a 3.3175% stake in the latter. Talking about this investment, Zhang Xuewu, the chairman of Yanjin Puzi Holdings, believes that this cooperation marks that manufacturers join hands with distributors to create efficient channels.

But is such an investment worthwhile? To a large extent, running all the way, who has made great achievements in Yanjin Shop, has made great efforts in selling snacks.

As early as 2021, Yanjin Shop chose to lay out the volume distribution, trying to change the sales channels, from relying on offline stores to new channels such as e-commerce and snack shops, supplemented by large supermarkets.

The effect of the reform is also remarkable..

Yanjin Puzi’s 2022 annual report shows that,Snacks are very busy, contributing 210 million yuan in sales to become the largest customer of Yanjin Puzi.,This sales accounted for 7.31% of the total revenue.,Almost the sum of the last four customers. In 2023, snacks were very busy, and the group’s sales reached 509 million, accounting for 509 million.It jumped to 12.38%At the same timeNew retail and other channels have become the main revenue sources of Yanjin Shop, accounting for more than 70% of the revenue.

Whether it is a good shop or a Yanjin shop,BothbeLooking for the increment in the channel, but Yanjin Shop took the lead in seizing the dividend.,Become the most eye-catching one in the snack enterprise in one fell swoop.

Profit puzzle

althoughBoth are "shops" with different licensing strategies, but under the impact of discount, both sides are facing similar problems: it is increasingly difficult to make money.

Discount formatIn vogue, inForcedsnackPlayers cut prices.,Providing cost-effective snacks is also eroding.wearTheir gross profit performance.

Let’s look at the good shop first.WatchHigh end snacks"After the road gradually narrows,At the end of last year, Liangpin Store implemented the strategy of "the largest price reduction in 17 years" and announced a large-scale price reduction for its 300 products, with an average price reduction of 22% and the highest drop of 45%.

But price reduction is a "double-edged sword". Through price reduction, the good shop earned revenue in the first quarter of this year.Year-on-year growth of 2.79%The price is that the net profit has fallen by nearly 60%.Increasing income does not increase profit,letBestoreCamp recovery and warmthThe "surprise" brought is greatly reduced.

Besides,In 2023, the gross profit margin of the main business of Liangpin Shop can still be maintained at about 28%. After the price reduction, the gross profit margin in the first quarter of this year has dropped to about 26%., in the same industry at a low level.

On the other sideYanjin puzi, also facing the pressure brought by the price.

Looking at it for a long time, the Yanjin shopGross profit margin is also falling.The data shows that from 2020 to 2023, the gross profit margin of Yanjin Shop was 44%, 36%, 35% and 34% respectively. In the first quarter of 2024, the company’s gross sales margin dropped to 32.1%.

Yanjinpuzi explained that the year-on-year decline in gross profit margin in the first quarter of 2024 was mainly due to changes in channel structure, and the decline in the proportion of direct KA revenue led to a decline in the overall gross profit margin of the company.

In other words, the new retail channels that Yanjin Store relies on at present have lowered the gross profit margin.

One income increase does not increase profits, and the other gross profit margin is under pressure. Jiang Han, a senior researcher at Pangu think tank, told xiaoxiang morning herald Pepper Finance reporter that the discount price war has greatly reduced the profit margin of enterprises. In the long run, the profitability of enterprises will be seriously affected, and even losses may occur.

At the same time, he also believes that the price war weakens the innovation power of enterprises. Under the pressure of price war, enterprises often put more resources and energy into reducing costs and expanding production scale, while ignoring product innovation and quality improvement.

At present,The price reduction strategy of good shops and the deep cultivation of Yanjin shops are allMining "cost performance".

"Leisure snacks have entered a cycle of’ parity’." existChina food industry analyst Zhu DanpengIt seems that,Leisure and snack enterprises should not only consider "cost performance", but also "quality-price ratio". "In the next three years, enterprises with both cost performance and quality price ratio will develop better, and enterprises with better online and offline integrated operations will be evergreen."

Although the current two "shops" are changing in the marketShowed different living conditions.However, the competition of snacks is still going on. How can it be reversed after three years?

At least, in the future with both cost performance and quality price ratio,The new contest will also start again.

Xiaoxiang morning herald Chili Finance Reporter Luo Yaqi Chen Shizhen