A few days ago, the Office of Anxi County Tea Industry Management Committee released the announcement on the implementation of the first "China Tea Cup" Anxi Tea Packaging Design Competition, and officially launched the collection of the competition works.
The first "China Tea Cup" Anxi Tea Packaging Design Competition was guided by China Tea Circulation Association, Tsinghua University Academy of Fine Arts Brand Authorized ip Design Institute and Cross-Strait Tea Exchange Association, hosted by Anxi County People’s Government, and undertaken by Anxi County Tea Management Committee Office, Anxi County Tea Development Center, Anxi County Industrial Information and Commerce Bureau, Quanzhou Industrial Design Association and Anxi County Tea Development Promotion Association. With the theme of "breaking the boundary and imagining the future", the contest aims to empower Anxi tea packaging with new images and new ideas, respond to the national standard "Restricting over-packaging of commodities requires food and cosmetics" (GB23350-2021) implemented on September 1, 2023, guide the vast number of tea enterprises and packaging enterprises to adapt to the new standards as soon as possible, further improve the innovation and standardization of Anxi tea packaging, and also provide for enterprises and design talents.
The contest has the following two major tracks:
Anxi Tieguanyin packaging design: Based on Anxi Tieguanyin tea, a set of exclusive packaging of Anxi Tieguanyin tea was created according to its tea characteristics, brand positioning and cultural connotation.
Hundred teas packaging design: This direction is not limited to tea varieties, and can cover any tea varieties such as black tea, oolong tea, black tea and white tea. In order to meet the development needs of tea packaging industry and the management of new standards, a number of innovative, marketable and scientific new packaging were collected.
The total prize money of the contest is 191,000 yuan, of which the highest prize money in a single event is 30,000 yuan. The competition works are designed around six innovative points: appearance, structure, brand, culture, environmental protection and technology. The collection time is from December 2023 to February 20, 2024. Now we are collecting works for enterprises, design institutions, colleges, individuals or teams at home and abroad.