标签归档：西安桑拿会所

618 insight report in 2023

QuestMobile’s insight into 618 in 2023: This year’s 618 staged the drama of "Combining Vertical Lian Heng", which integrated e-commerce to prevent diversion, content platforms to grab users, and brands to engage in private domain.

Lead:

QuestMobile data shows that the value of online retail channels is still the same, and the penetration rate of netizens in the mobile shopping industry reached 90% in November 2022, second only to the mobile social industry. During the period of June 18, 2023, users even moved between multi-channel portals, and mobile social and short videos became the main sources of users, with WeChat, QQ, Weibo and Xiaohongshu reaching 82.2%, 6.7%, 4.6% and 2.9 respectively.

Among them, the differentiated play of integrated e-commerce platform and content e-commerce platform has taken shape. Among them, integrated e-commerce continued to deepen user value to prevent diversion. The marketing cycle of 618 continued from the end of May to the day of June 18th, and the overall daily activity reached 674 million. The daily usage times per user decreased year-on-year, but the daily usage time per user increased year-on-year. This shows that the user deepening strategy of integrated e-commerce platform was effective, especially in Taobao and JD.COM, where the daily users increased by 11.5% and 14.4% year-on-year.

Compared with the comprehensive e-commerce platform, the content platform is still in the stage of user competition, such as Tik Tok and Aauto Quicker, and the overall daily users are basically stable. In order to attract users to enter the live broadcast room and continue offline marketing activities, the total number of new users in Aauto Quicker and Tik Tok from May 18 to June 3 was 46.79 million and 25.74 million respectively.

However, despite the fierce competition between integrated e-commerce and content platforms around users. From the point of view of marketing nodes, the two sides are obviously staggered. Integrated e-commerce focuses on global (public domain and private domain) interoperability, attracting more users to enter the market, while the content platform focuses on content distribution and promoting transformation. In the process, "reducing costs and increasing efficiency" has become a mantra to attract businesses, such as accurate delivery, brand member operation, user circulation and interception on various platforms, and price comparison.

As a result, various platforms and brands have staged a drama of "combining Lian Heng": Taobao and Pinduoduo have 160 million users, Taobao and JD.COM have 127 million users, and JD.COM and Pinduoduo have 65 million users; Tik Tok Aauto Quicker registered 82 million users, Tik Tok Xiaohongshu registered 48 million users and Aauto Quicker Xiaohongshu registered 8.97 million users …

How to play specifically? Might as well read the report.

First, online consumption continued to grow and 618 remained active.

1. The value of online retail channels remains the same, and the forms of competition are diversified.

1.1 In the first half of 2023, the total retail sales of social consumer goods continued to grow, and the growth of online consumption was more prominent.

1.2 More than 80% of mobile netizens have online shopping habits, and mobile shopping channels maintain their value.

According to QuestMobile cmnet database, the active penetration rate of mobile shopping industry was 85.1% in June 2022, and reached 90.0% in November 2022, second only to mobile social industry.

1.3 At the same time, the e-commerce platform has a multi-portal layout, which increases the shopping convenience of users.

1.4 During the period of 618, users moved between multi-channel portals, and channel efficiency was more concerned by brands.

2. The integrated e-commerce platform deepens user value, while the content e-commerce platform grabs users.

2.1 During the period of 618, the mobile shopping industry was partially diverted, but the traffic at the big promotion node was more concentrated.

2.2 The number of users’ use decreased, but the duration of use increased, and the effect of the "deep ploughing" strategy of e-commerce platform appeared.

2.3 Important node users’ participation in advance has increased, and the habit of promoting consumption rhythm has been developed.

2.4 From the perspective of specific platforms, during the Head Integrated E-commerce Platform 618, user participation maintained a year-on-year growth, and the marketing rhythm was the same as in previous years.

2.5 During the promotion of content e-commerce platform, user activity increased steadily.

Second, the competition for users between channels is more fierce, and the drainage method is simple and direct.

1. The platform marketing strategy attracts users to participate in the "profit-making mode", and the exposure rhythm is stable and continuous.

1.1 The marketing nodes of all platforms are started in a staggered way, and the overall marketing cycle is consistent with last year.

1.2 The integrated e-commerce platform focuses on global drainage, and interactive gameplay connects public and private domain scenes in series; The live broadcast platform focuses on content distribution in the domain, and sales through S-class live broadcast rooms is still the main strategy.

1.3 give marketing and traffic subsidies from the merchant side, match the resources put in the station, and pay attention to the exclusive support policies of small and medium-sized sellers.

1.4 618 Content marketing of related topics has become an effective supplement to reach users.

1.5 During the promotion period, channel joint advertising continued to be an important marketing tool to promote transformation.

2. Users prefer to use multiple channels, and the focus of platform drainage falls to the final transformation link.

2.1 During the period of 618, users were used to placing orders after cross-platform comparison, and repeatedly compared and selected the goods with the highest cost performance.

2.2 For the platform, it is more important to increase the number and duration of user use than to compete for exclusive users.

2.3 From the results, the "618 Great Promotion" in 2023 will continue to stimulate user consumption.

3. The user increment of the integrated e-commerce platform remained stable.

3.1 During the 618 promotion period, the increment of e-commerce platforms remained stable, and Tik Tok and Aauto Quicker platforms acquired new users through various offline marketing actions during the same period.

3.2 New users are the main purchasing decision-makers in the family.

The first wave of big promotion also promoted the shopping enthusiasm of older people.

Third, the brand maintains its marketing investment and enhances its exposure.

1. During the period of June 18, 2023, the brand continued to strengthen the "low price" marketing strategy.

1.1 Advertising is more biased towards high-traffic exposure, and the advertising strategy is adjusted according to the marketing priorities.

1.2 The application scope of the overall low-price strategy has increased, and the strategies of different industries have been adjusted.

2. Internet advertising is still a routine operation of big promotion marketing, and exposure is released around key nodes of big promotion.

2.1 From the perspective of marketing rhythm, the brand pays more attention to the marketing preheating before the first wave of sales.

2.2 Brand drainage media is consistent with the source channels of shopping platform users, and relatively pays more attention to exposure on short video platforms.

2.3 From the category, facial skin care, perfume make-up and so on are all explosive products promoted by the brand, and the category of kitchen appliances and personal care appliances increased at a high rate year-on-year.

2.4 From the perspective of typical industries that mainly participate in the promotion, food and beverage pay attention to the exposure of each node, and household appliances and beauty cosmetics are more advanced than marketing.

2.5 Taking the beauty industry as an example, facial skin care and perfume make-up categories occupy the main investment resources, and the investment intensity continues to grow.

2.6 From the perspective of sub-categories, facial skin care is the core category of marketing during the promotion period, in which the essence is the most important product, and the men’s skin care category is the main product set.

2.7 From the specific point of view of explosive products, the mystery of Estee Lauder and Hailan is dominated by essence, and the competition for single products between categories is fierce.

2.8 Taking the household appliance industry as an example, typical seasonal categories and new categories are the focus of brand marketing.

Traditional brands maintain their marketing advantages over household appliances, while new brands dominate the marketing of new categories.

2.9 Taking the food and beverage industry as an example, seasonal and holiday sales are the key points.

2.10 Promote advertising on social media to achieve rapid exposure, and at the same time, cooperate with e-commerce to promote the rhythm of centralized delivery and accelerate the conversion cycle.

3, brand heat index map

The countdown to Biden’s inauguration ceremony officially advised people： Don’t come.

　　On January 14, members of the National Guard in the Capitol area in Washington, DC, USA.

　　On January 17, local time, the 72-hour countdown to the inauguration ceremony of the new US President Biden has entered. During the field visit, the reporter saw that Washington, the capital of the United States, which has been in shock since the riots on Capitol Hill, is now "fully armed". The White House, the Capitol and other places are "heavily guarded", and security facilities such as fences and roadblocks are common in the city center. Under the double shadow of the threat of violence and the spread of the epidemic, officials in Washington and nearby States have a suggestion for the American people who have the idea of viewing the ceremony — — Don’t come.

　　like confronting a formidable or mortal enemy—be on one’s guard against all possible dangers

　　The United States is fully guarded by land, sea and air.

　　"I’ve never seen this before."

　　The violent attack of demonstrators on the capitol on January 6 undoubtedly dealt a heavy blow to Washington’s psychological defense. The early warning of possible violent demonstrations before and after the inauguration ceremony has made Washington highly alert. Washington has continuously upgraded its security measures in the past few days and has entered a state of emergency since January 11.

　　In this case, the "nerve" of security work continues to be stimulated. According to local media reports, on January 15th, local time, the police arrested a man driving a truck at a checkpoint near the Capitol and found that he was carrying a pistol full of bullets, with more than 500 bullets in it and a forged document.

　　At present, downtown Washington is quite like a heavily guarded military base, with many soldiers, fences and roadblocks.

　　The U.S. Department of Defense said on January 15th that as many as 25,000 National Guard members have been authorized to assist in the security work of the inauguration ceremony of the President. This scale is equivalent to five times the total number of US troops currently stationed in Iraq and Afghanistan.

　　The Capitol and the White House are undoubtedly the two "key protection objects" related to Biden’s inauguration ceremony on January 20. The reporter saw that the Capitol, the White House and the nearby main sections have been surrounded by high fences to prevent climbing and roadblocks. Some major intersections have military personnel on duty and military vehicles parked, and security checks are provided for personnel and vehicles.

　　National mall, which is located between the Capitol and the White House, is closed for a week from January 15th. Washington Monument, the highest landmark in Washington, was closed from January 11th to 24th. Thirteen subway stations and several bus lines near the White House and the Capitol will be temporarily closed.

　　500 meters away from the North Gate of the White House, it can be seen that members of the American National Guard are fully armed to guard the intersection. 14th Street, not far from the White House, was originally quite busy, with restaurants, cafes and bars on both sides of the street, but there were few people this weekend. Many building doors and windows are nailed with wooden boards to prevent violence.

　　A passerby told reporters: "I have never seen this battle."

　　The capitals of 50 States in the United States are ready to respond to the demonstrations of Trump supporters. California, Illinois, Pennsylvania and Wisconsin all started the National Guard, and Texas directly closed the capital, and some States prohibited carrying weapons … … Each state has launched a variety of security measures to ensure safety during the inauguration ceremony.

　　According to Politico, the transportation modes of land, sea and air have all strengthened security. Major airlines are now banned from carrying guns, and alcohol services on board are suspended. The airport has opened a safe passage to protect officials from the threat of crowds. The Federal Aviation Administration (FAA) has also issued new regulations on high fines and even imprisonment for passengers in advance. In addition, trains and subways have taken corresponding measures such as closing stations or strengthening security forces.

　　Serious epidemic situation

　　The National Guard has no COVID-19 test plan.

　　The number of infected people is bound to increase further.

　　According to CNN, in order to ensure the security of the capital during the inauguration ceremony, the Pentagon authorized about 25,000 National Guards to travel to Washington. However, when this large number of personnel were dispatched, it was also the time when the United States had the largest number of deaths in the COVID-19 epidemic. According to Johns Hopkins University, in the first two weeks of 2021, that is, the first half of January, there were more than 3.2 million new cases in the United States.

　　A spokesman for the National Guard told CNN that most of the more than 20,000 National Guards had not been tested for COVID-19 before or after they were deployed from various states in the United States to Washington, D.C.. The spokesman said that the COVID-19 test for members of the National Guard was conducted "on a case-by-case basis", and those who had symptoms or had been exposed to Covid-19 were encouraged to take the test, but there was no extensive requirement. The existing screening procedures include temperature detection and screening inquiry. When the task to be performed allows, wearing a mask and social distance will also be carried out accordingly.

　　However, as we all know, asymptomatic infected people will also spread the virus. Without extensive testing, it is difficult to confirm whether any of these more than 20 thousand people carry the virus. In the event of a riot like January 6, it is impossible to maintain social distance.

　　According to the US Military Times, as of the afternoon of 15th local time, 43 of the more than 7,000 national guards in Washington have tested positive for Covid-19. As more national guards gather from all over the United States, the number of infected people is bound to increase further.

　　Jon harris, Major General of the Ohio National Guard, recently publicly expressed his worries: "I want to remind you that these National Guard people we called to work were doing other tasks the other day and had no idea that they would come to Washington. Bringing these people together is a real worry for us. "

　　Greater threat

　　There are "lone wolf" extremists recently.

　　Far more intense "counterattack"?

　　According to The Wall Street Journal, with the dramatic escalation of security measures in Washington, D.C. and state capitals, extremist organizations have also changed their strategies, which means that "lone wolf" extremists will become a greater threat in the next period of time, and it also means that a more intense "counterattack" may be ushered in for a longer period of time in the future.

　　It is reported that far-right organizations such as "Pride Boy" and "The Oathkeepers" who participated in the riots on January 6 urged their followers to avoid major cities with strong security forces at present, or to keep a "low profile" completely and avoid large-scale gatherings, or to gather outside the state capital.

　　However, these people still oppose the incoming new government team. Under the recent tight security, "lone wolf" extremists are difficult to monitor and pose the greatest threat. In the longer term, when the security deployment is relaxed, these far-right groups may become more aggressive in the next few months.

　　In an email sent on the 13th, the leaders of "Promise Keepers" also called the incoming president "illegal", demanded "assembly now" and reminded them to assemble near the state capital.

　　Enrique Tario, the leader of "Pride Boy", said in an interview on 15th that he is now considering some demonstrations that are "more effective, with fewer people, but can create more sparks", and may also participate in some non-violent activities, such as disturbing politicians’ speeches at rallies.

　　The Chinese Embassy in the United States "strongly reminds"

　　In addition to Washington, DC, many States in the United States have also stepped up their prevention against possible local violence before and after the inauguration ceremony of the president.

　　The Chinese Embassy in the United States issued an important notice on January 15, strongly reminding citizens and institutions in China to pay attention to the social security and epidemic situation in the United States:

　　At present, the security situation in the United States is extremely grim. Washington, D.C. has declared a state of emergency. The National Guard has deployed large-scale forces to safeguard the security of the capital, and various states have taken corresponding security measures to varying degrees. The social security situation is highly worrying. Recently, a citizen of China who is studying for a doctorate was shot and killed innocently. The epidemic situation in the United States is still developing, the number of confirmed cases and deaths has reached record highs, and mutant viruses are constantly appearing. The Embassy of China in the United States once again reminds citizens and institutions in China to raise their awareness of safety protection, pay close attention to local public security and epidemic situation, be vigilant and avoid going to demonstrations, assemblies and other gathering areas.

　　Know more about the news

　　On January 20th, Biden’s inauguration ceremony will be held in the Capitol as usual.

　　Trump has made it clear that he will not attend Biden’s inauguration ceremony. Although this is not the first time in history that the outgoing president missed the inauguration ceremony of his successor, it is also the first time in more than 150 years.

　　In the past, there was a presidential inauguration parade after the inauguration ceremony, which could March along Pennsylvania Avenue to the White House, but this link will probably shrink this year.

　　An activity was added before the inauguration this year, and a ceremony was planned to be held in the reflection pool in front of the Lincoln Memorial on the evening of January 19th to mourn the American people who lost their lives in the COVID-19 epidemic.

　　Chengdu Business Daily-Red Star Journalist Lin Rong Comprehensive Xinhua News Agency

The classic returns, and the new version of Jin Yong’s martial arts pioneering work, Book and Sword, is on the line.

Adapted from Jin Yong’s first martial arts novel, it was produced by Guanju Film (Beijing) Science and Technology Culture Co., Ltd., Zhejiang Xingguang Brilliant Film Co., Ltd. and Guangzhou Kungfu Phantom Culture and Art Center. It was jointly produced by Tanghulu Film, Netflix Xingguang Film, Strange Film, Dream Film, Tianmai Culture Media, Hejin Culture Media and Parallel Time Film and Television Media, with exclusive promotion by Two Bit Entertainment and exclusive data strategy support by Two Bit Technology, directed by Liu Binjie and written by Han Jian. Li Wei acted as the action director, starring Li Mingxuan and Cui Zhenzhen, starring Du Yuming and He Zhonghua, starring Wang Jizhmingzhu, Liu Fengchao, Pu Shuai, Enhe Kang, Dong Shaohui and Haoze Leng, and the film "Book of Sword and Hatred" specially starred by Liu Beige and Hu Yiyao was launched on iQiyi and Tencent today. The innovative plot and solid play successfully set off a wave of martial arts viewing among the audience.

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The Book of the Sword and the Revenge is the pioneering work of Jin Yong’s fourteen works of "Flying Snow Shoots White Deer in the Sky, Laughing at the Book God and the Man Leaning on the Peach Blossom", which is of different significance to the martial arts market and fans. The remake of this novel is not only a review of childhood classics, but also a continuation of martial arts glory. In view of the fact that most of the martial arts audience are familiar with the plot, the main creator boldly innovated on the basis of the original work, opened up a brand-new story line, added key new characters, and also developed the personality characteristics of the original characters.

　

In the early years of the Qing Dynasty, the Red Flower Club led the Jianghu Rightists to fight against the Qing Dynasty and regain their sight, hoe the strong and help the weak. Wen Tailai, the four masters, was ambushed and captured by the imperial court. Chen Jialuo, who had just become a martial arts master, was ordered to become the new chief helmsman. When he first arrived at the chief helmsman, he was chased by a killer. After several struggles, he was rescued by Bai Hua Ge’s singer Yu Ruyi. At this time, the Jianghu has spread all over the world. Chen Jialuo holds the big secret of Fu Wang’s treasure, so he played along, used the secret of the treasure to win over Yu Ruyi, who is good at changing her appearance, and experienced the detention position of Wen Tailai from the official beadle money, and rescued Wen Tailai together with Zhao Banshan and Luo Bing of the Red Flower Club. Along the way, Chen Jialuo was constantly ambushed by the imperial court, and he and Yu Ruyi also developed a hazy love affair, and the spy inside the Red Flower Club was always shrouded in clouds and mountains. What’s even more amazing is that when everyone in the Jianghu is paying close attention to Fu Wang’s treasure, a bigger royal conspiracy has been quietly brewing.

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Although there have been many versions of remakes, among which there are many high-quality products with large production and strong lineup, this version of "Book Sword and Revenge Record" still presents a good level. As we all know, the theme of martial arts has been declining for many years, and the audience has been struggling to play in slow motion, dead white filters, and boasting for a long time. In the final analysis, the most important "chivalrous" flavor has been missing in martial arts film and television works in recent years. The film firmly grasps the essence of the word "Xia". First of all, it works hard in fighting, abandons slow-motion dance fighting, and returns to the martial arts style of boxing to meat, which is fierce and fierce. The characters in the film are full of fierce and chic Jianghu flavor, which is enough for the audience to see their blood boiling. In the way of clothing, the master is also loyal to the narrative environment of folk Shan Ye. All the people in the Red Flower Club are dressed simply, and their style highlights the heroic spirit of the rivers and lakes. The high-ranking officials in the court, such as Gan Long and Qing court, show their extravagance. The realistic style of clothing greatly helps the audience enter the swordsmen’s world with swords and shadows.

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Can have such a high quality production level, thanks to a group of professional staff in front of and behind the film. Director Liu Binjie has rich experience in directing action movies, and his previous works include Mutants: Ghost Wars, White Fox, Four Heroes of Luban, Da Yan Shu Shi and other films, which have achieved good box office and word-of-mouth results. Li Wei, the action director, is also experienced. He has contributed many high-light action scenes in the cinema films "Heroes of Dunhuang", "The Battle of the Tigers" and the online films "Heavy Men", "The Tomb of Guanshan Mountain", "The Wife of Shop-owner 3" and "The Tomb of the Wolf King in Xixia", and can design exquisite action scenes according to the characters and story sites.

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Li Mingxuan, who plays Chen Jialuo in the film, is a new generation of mainland action actor who rises in Ran Ran. He is not only outstanding in appearance, but also a must in acting. He has had wonderful performances in big productions such as Trumpet in Place in My People My Homeland, Detective Chinatown 3. Hua Kui Yu Ruyi is the original character of the film, but also a key part of the story. Cui Zhenzhen, an actress, well interprets the contradictory background of this role, showing the audience her struggle between love and family feud, and her scenes also add many characteristics to the film, such as romance, bitterness and reversal. Liu Fengchao, who plays Wen Tailai, has been practicing martial arts since he was a child. He won the first place in Hebei province’s gun fencing competition for five consecutive years and was rated as a national master athlete. With his profound martial arts skills, it is more appropriate to play the majestic thunder runner. In addition, the film also invited Du Yuming and He Zhonghua, two veteran actors, who are familiar faces in many classic martial arts dramas of childhood, and created many classic martial arts figures. Their joining has added a lot of color to the overall lineup.

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Generally speaking, the new version of "The Book of Swords and Enemies" is a martial arts film with innovative plot, amazing performance and online production level. The anecdotes of the ruling and opposition parties, vivid martial arts characters and hearty fighting scenes in the story can make the audience feast their eyes. At present, the film has been broadcasted by iQiyi and Tencent. Let’s catch up with martial arts fans!

The brand-new Tengshi N7 went on the market, that is, the king exploded, starting from 239,800, and the price war of luxury pure electric SUV officially started.

　　On April 1st, the brand-new Tengshi N7, an intelligent luxury and ultra-comfortable SUV of Tengshi Automobile, was officially launched, with four versions, and the official guide price was 239,800-329,800 yuan. The brand-new Tengshi N7 can be described as the king’s explosion when it goes on the market. It not only integrates three luxuries and five pairs of smart electricity, but also adds a 550km battery life version, which lowers the threshold of luxury pure electric SUV and gives users more choices, redefining the value benchmark of luxury pure electric SUV with a high sense of value and quality-price ratio.

　　It is worth mentioning that the brand-new Tengshi N7 will be made immediately, and you can enjoy a deposit of 2,000 yuan to deduct the listing rights of 10,000 yuan from the final payment of the vehicle. At the same time, in order to give back to the old customers, Tengshi Automobile not only introduced a replacement subsidy of up to 50,000 yuan, which is equivalent to 0 yuan’s replacement, but also had very powerful and thoughtful rights, which made the old customers feel more at ease in buying a car, happier in changing cars and more comfortable in using cars.

　　As the initiator of the intelligent second half of new energy vehicles, the new Tengshi N7 is based on the comprehensive evolution of three luxuries and smart electricity integration, and it is also the world’s first intelligent SUV that integrates smart driving, smart chassis, smart cockpit and electric platform. With Yunqi -A intelligent air body control system (dual-cavity), dual laser radar, dual-gun overcharge, dual-motor four-wheel drive and dual-row ultra-comfortable cockpit, etc., Leading the same level in intelligence, comfort and luxury, it will not only meet the needs of users for full-scene vehicles, but also become the first choice for young people and young families with a budget of less than 1 million, providing more comfort and fun for every trip.

　　The three luxuries have evolved again, and the sense of value has surpassed one million.

　　The luxury of design evolves again, leading the new aesthetics of potential energy design. The new Tengshi N7 adopts a new front face design, which is more in line with the aesthetics of young people and young families. The whole car is elegant and stretched, and it is equipped with large-size suspended logo wheels, showing a sporty atmosphere and a million-level luxury. Not only that, the new Tengshi N7 also draws inspiration from the West Lake, adding the appearance color of Xizi Blue to meet the individual needs of more users. It is worth mentioning that Zhao Changjiang, general manager of Tengshi Automobile, had previously voted in Weibo. If the N7 looks good this time, I, Zhao Changjiang, will give you a performance to jump the Yangtze River! Obviously, this "face change" has successfully attracted the attention of a large number of users, and the new design has also been unanimously recognized by everyone. It seems that Zhao Changjiang has to jump this time.

　　Comfortable and luxurious evolution, double-row super comfortable cockpit seats are VIP. As an intelligent, luxurious and super-comfortable five-seat electric SUV, the new Tengshi N7 seats are all comfortable, and the electric four-way steering wheel, automatic anti-glare exterior rearview mirror and streaming media interior rearview mirror are upgraded. Even if it rains, the rear road conditions are clearly visible. Combined with the 5D cloud ergonomic seat, it brings comfortable and comfortable driving experience to drivers. The co-driver, through the entertainment screen, soft light cosmetic mirror, seat heating, 2-speed suction ventilation, 10-point massage and other configurations, creates the queen’s exclusive pet co-driver experience. The comfortable treatment of the rear seats has also been improved, with the addition of electric backrest adjustment, 2-speed suction ventilation, 10-point massage and looking up at the same rear armrest screen. In summer, when the seat is ventilated, there is no uncomfortable feeling of blowing, and a massage treatment is started by touching the armrest screen. In addition, the spacious space advantage brought by CTB technology makes the exclusive treatment of the new Tengshi N7 equal to that of a million D-class executive luxury car.

　　Security and luxury evolve again, and the invisible is also luxurious. Adhering to the concept that safety is the greatest luxury, the new Tengshi N7 has built a pyramid full-dimensional safety architecture from leading technology, structural optimization, material application and other full dimensions, so that the upper limit of others’ safety becomes its own lower limit and escorts every trip.

　　The intelligent evolution of the whole vehicle, the integration of intelligence and electricity redefines the intelligent SUV.

　　The intelligent cockpit is re-evolved to create a full-scene intelligent interaction. The new Tengshi N7 is equipped with DiLink system, 6nm process chip, 5G intelligent network connection system and intelligent six-screen, which makes every trip full of fun. At the same time, the intelligent voice of the whole scene is refreshed and upgraded, and many functions such as voice shortcut command, multi-vehicle communication, Teng Shi Bao Box, Teng Shi Sheng Huo and so on are added, and everything can be commanded by moving your mouth.

　　Re-evolution of intelligent driving, firmly sitting in the first echelon of intelligent driving. The new Tengshi N7 is equipped with the "Eye of the Gods" advanced intelligent driving assistance system, equipped with 33 integrated sensors such as ultra-long-distance and high-precision dual laser radars, and supports full-scene driving assistance such as high-speed navigation, urban navigation, close-range parking service, and parking on broken roads. In the later stage, the narrow passage function will be upgraded through OTA. Among them, the high-speed pilot can actively change lanes to overtake, which is efficient and safe, and the intelligent ramp is smooth and smooth. In case of a construction section, the vehicle can change lanes in advance to achieve safe obstacle avoidance, greatly reducing the driver’s driving fatigue; Urban navigation can complete driving tasks such as traffic lights crossing, overtaking and lane changing, intelligent obstacle avoidance, bypass by road, courtesy of pedestrians and non-motor vehicles, and make novices become old drivers in seconds; Parking at a short distance from parking service and on a broken road perfectly solves the parking pain points such as being in a hurry and lifting heavy objects, and can be used anytime and anywhere. In addition, the new Tengshi N7 is also equipped with sentry mode, which stands guard for the owner wholeheartedly. When the vehicle is damaged, it automatically records video to provide evidence for subsequent accountability.

　　The intelligent chassis has evolved again to create a million-class luxury car chassis suspension. The new Tengshi N7 inherits the comfort gene of Mercedes-Benz chassis, and the Yunnian -A intelligent air body control system is upgraded from the previous single-cavity suspension to the double-cavity suspension, which is more adaptable to the road surface. Combined with the deep integration of the road surface preview function, it meets the diversified driving needs of users for comfort, handling and safety. When passing over speed bumps, manhole covers, joint roads and potholes at medium and low speeds, the suspension will soften in advance, reducing the vibration of the car body and improving the ride comfort; When cornering at high speed, the suspension automatically hardens and the car body automatically lowers, which improves the handling of the whole vehicle. It is worth noting that thanks to the deep integration of intelligent driving, intelligent driving chassis and intelligent cockpit, the new Tengshi N7 not only sits firmly in the first echelon of intelligent driving, but also has the best driving quality and comfort in its class.

　　High-efficiency electric energy is re-evolved, with higher charging efficiency and better compatibility. The new Tengshi N7 is based on the upgraded version of E platform 3.0, and adopts the global 800V high-voltage architecture. It is the world’s first high-power double-gun overcharge, and it does not pick piles or pick the environment. It can recharge 350km in 15 minutes at the earliest, making long-distance travel more relaxed. For the problem of car use in winter, the new Tengshi N7 is equipped with intelligent pulse self-heating technology, which shortens the Wally time of the battery at -20℃ by 25%, breaking the curse of slow charging and short battery life in the north. The new Tengshi N7 also added a 550km battery life version to meet the purchase needs of more groups, so that more users can feel the charm of smart luxury super comfortable SUV.

　　As the only luxury electric SUV with intelligent and electric integration within one million years, the brand-new Tengshi N7 has built a market value benchmark of 300,000-class luxury cars with high quality/price ratio by leading the core product strength of the same level in an all-round way and unique sincere price, bringing the optimal solution for multi-users to travel with high quality. With the arrival of the new Tengshi N7, the market structure of high-end pure electric SUV will be rewritten, and the smart and luxurious travel experience will be completely refreshed, which will definitely live up to the wisdom choice of young people and young families. Not only does it satisfy new users, but Tengshi Automobile has also brought top-notch peace of mind to old users under the background of increasing market volume, which is equivalent to the replacement subsidy for 0 yuan’s replacement, which is the greatest sincerity for Tengshi brand to give back to old users’ companionship and trust. Sincere, sincere and understanding users, you can always trust Tengshi Automobile.

The BBC documentary ＂The Earth Pulses＂ was denied by the fake film.

[Observer Network Comprehensive Report] Remember this picture?

On the Galapagos Island in the Pacific Ocean, the iguana cubs escaped from the snakes.

This thrilling scene comes from the second season of the British BBC documentary "The Earth Pulses" and was awarded as "a moment that the audience must watch" by the British Film Academy Award in 2016.

However, according to the BBC6’s report on June 15th, Elizabeth White, a producer of "The Earth Pulses 2", pointed out that the young iguanas did not cooperate with the snakes when filming the documentary, so the pictures broadcast were "stitched" together by two cameras, and it was not the same iguanas who were besieged by the snakes and finally escaped.

The BBC denied this statement.

The BBC said that the documentary did use two cameras when shooting, but this was to present different perspectives of iguana cubs and snakes, and there was no such thing as "stitching".

In addition, the documentary really only filmed the escape course of one iguana cub.

The BBC has won praise from the outside world for shooting many high-quality wildlife documentaries, but it has also been exposed more than once.Suspected of fraud.

In 2015, the video of a "volcanic thunderstorm" in southern Chile in the BBC documentary Patagonia: The Secret Paradise of the Earth was amazing.

However, according to the British "Daily Mail" report, thunderstorms are synthetic, and two videos are taken from two volcanic eruptions in 2011 and 2015.

In this regard, the film producer Tuppence Si Tong explained: "This kind of phenomenon exists in reality, but it is difficult to observe it with the naked eye or shoot it with a single camera. It is necessary to rely on special technology to present and describe such real natural wonders. "

"Our purpose (to do this) is to present an amazing visual impact in a volcanic eruption," Si Tong said. "We used a time-lapse photo of the volcano taken in early 2015, and lightning was added to the ejected clouds."

The additional lightning is another volcanic eruption landscape acquired by a Chilean photographer with long exposure four years ago.

Screenshot fromDocumentary Patagonia: The Secret Paradise of the Earth

In 2015, in the BBC documentary "Planet of Man", the episode "Desert: Life in the Melting Pot" tells that two Mongolian herders were attacked by wolves because of their camels, and then tried to shoot a wild wolf.

However, a "wild wolf" appearing in the desert scene in the film actually made a guest appearance under the command of the wolf trainer.

The BBC also admitted that the wild wolf appeared in this shot was actually in a semi-domesticated state. When shooting this group of shots, the wolf trainer stood outside the camera and directed the wolf to run to himself.

cutFigure from documentaryHuman planet

In 2011, in the documentary Frozen Planet, BBC also synthesized pictures of polar bears giving birth in the wild.

There is a picture in Frozen Planet: a newborn polar bear baby is lying in his mother’s arms and whispering. The audience who have seen it believe that it was taken by the cameraman in the cold climate.

Screenshot from documentaryFrozen planet

But the fact is that the polar bear gave birth in a zoo, the BBC matched it with a wild background, and the snow in the picture was fake.

The BBC explained at the time that it was "almost impossible" to film polar bears giving birth in the wild.

The fake cave created by the film crew is from the Daily Mail.

The agreement signed by European headlines wants to go back on our word. Britain and Europe staged a ＂coward game＂

　　On December 24th, 2020, after the EU and Britain reached a Brexit agreement, European Commission President Ursula von der Leyen said that after a long and exhausting negotiation, she finally felt "relieved". After a lapse of more than a year, many people began to find that it was a bit premature to talk about "liberation" at that time, because the British government had begun to revise some contents of the Brexit agreement.

△ EU leaders sign the British "Brexit" agreement (Source: Charles Michel, President of the European Council, social media account)

　　Prepare to break the contract

　　On the 17th local time, the British government finally took a crucial step and announced that it was prepared to allow the government to change some contents of the Northern Ireland Protocol through legislation.

△ British Foreign Secretary Trass (Source: Daily Telegraph)

　　British Foreign Secretary Trass said in a speech in Parliament on the same day that the British government will introduce legislative procedures in the next few weeks to amend some of the contents of the "Northern Ireland Protocol" previously signed by Britain and the European Union, and will implement a series of necessary measures to make the trade between the British island and Northern Ireland smoother. Including the goods shipped from Great Britain, if the destination is only Northern Ireland, they can take the green channel, and a series of regulatory obstacles will be removed, so that enterprises can have the right to choose under the dual regulatory system of the European Union and the United Kingdom. More details of the measures will be announced in the future.

　　Analysts believe that the British government’s proposal to introduce legislative procedures to amend some provisions of the Northern Ireland Protocol is quite provocative. That is to say, the British government does not want to repudiate the previously signed agreement, and some of its contents have to be revised, but the British government is unwilling to take into account whether the EU agrees or not, because the bill can be implemented as long as it is voted by Parliament. The most important purpose of the British government’s announcement at this moment is two things. On the one hand, it wants to play the game of "coward" with the European Union, just like two cars driving in the same lane, each showing that it is not afraid of collision and betting on the other side to make concessions for itself first. On the other hand, it also gives a guarantee to Northern democratic unionist party, which is currently opposed to the agreement, urging it to form a government jointly with Sinn Fein as soon as possible.

　　However, as soon as the plan came out, it immediately aroused fierce opposition from many parties in Britain. Many people think that this practice is against international law.

△ Screenshot of the social media platform of Mary Lu McDonald, the leader of Sinn Fein Party in Northern Ireland

　　After the announcement of the plan, MacDonald, the leader of Sinn Fein Party in Northern Ireland, said on his social media platform for the first time that the British government was prepared to use "legislation" to "break the law".

　　Labour MP Stephen Doherty pointed out that it is not the time for political show and playing "marginal games". Breaking the previously signed "Brexit" agreement will make the relationship between Britain and the EU deteriorate rapidly. Now the government has broken the agreement it signed two years ago, and it is already full of difficulties.

　　Steffen said that two and a half years ago, the current government signed the "Brexit" agreement, which included the "Northern Ireland Protocol". At that time, it was stipulated that there was a border checkpoint on the Irish sea, which was well known to the outside world and to the current government. But only two years later, the government tried to tell everyone that the most important achievement of that year now seems to be not a victory, but an agreement full of loopholes.

　　What is the problem?

　　The problem lies in part of the Brexit agreement — — Protocol of Northern Ireland.

　　Due to its special geographical position, Northern Ireland was in a dilemma after the Brexit. Northern Ireland is located outside the British island of Great Britain and borders Ireland. Since Northern Ireland remained in the EU single market after Brexit, Britain and the EU finally reached a compromise plan, namely "Northern Ireland Protocol", as part of the Brexit agreement.

　　According to the agreement, a "wall" has been erected between Northern Ireland and Great Britain Island. One side of the "wall" is Northern Ireland, which will remain in the European single market, and the other side is Great Britain Island, which is located in the Irish Sea. Commodities passing through this "wall" must go through the corresponding customs inspection.

　　However, after nearly two years of actual operation, the British government believes that this "wall" has caused many problems, such as the goods from the British island of Great Britain can not be successfully transported to Northern Ireland, and some people think that it has damaged Britain’s sovereignty and so on. Some experts estimate that due to the existence of this "wall", the British government will spend 850 million pounds more each year to build digital infrastructure, goods inspection and so on. The Northern Ireland issue has always been the most critical issue in the process of Brexit. Whether this issue can be solved well is related to whether Britain can "leave the EU" smoothly. Today, this problem still plagues British politics.

　　EU reaction: tit for tat

　　In response to various British practices, the EU has always responded that if it abandons the agreement, it will face serious consequences.

△ Screenshot of the official website statement of the European Commission

　　On the 17th, local time, European Commission Vice-President Sevkovich made a quick statement on the speech made by British Foreign Secretary Trass. In the statement, Sevkovich said that the British government is preparing to introduce a legislative statement that does not meet the requirements of the previous agreement at the legal level. He believes that the "Northern Ireland Protocol" is an international agreement signed by both Britain and the European Union, and it is unacceptable to unilaterally violate the international agreement. If the British government, as announced today, decides to continue to introduce bills that are not in line with the Northern Ireland Protocol, the EU will take all available means to respond.

△ British local media "Daily Telegraph" report screenshot

　　In response to the statement of European Commission Vice-President Sevkovich, the British media analyzed that the EU may implement a trade war, which may make the British economy worse.

△ Irish Ministry of Foreign Affairs social media platform issued a screenshot

　　The attitude of Ireland, another important participant in the incident, is also very clear. On the same day, Irish Foreign Minister Simon Coveney said that he was very sorry for the British government’s decision to introduce legislation. Unilateral actions against international agreements undermined trust, which would only make it more difficult to solve the concerns of the people in Northern Ireland.

　　Who is the biggest victim of the "coward game"

　　Due to the political deadlock caused by the "Northern Ireland Protocol", the Northern Ireland government has stopped operating for several months, and the problems that ordinary people are concerned about, such as the reform of the medical system and the rising cost of living, have been delayed. On the 17th local time, according to the figures of the British Bureau of Statistics, the real income of British residents decreased by 1.2% from January to March this year after excluding inflation, and the latest forecast of the Bank of England shows that the inflation rate may reach 10% this year, which will further squeeze the income of ordinary families.

　　If Britain and Europe fail to reach an agreement on the issue of Northern Ireland and eventually start a trade war, the prices of goods imported from the EU, such as automobiles and food products, will continue to increase, which will undoubtedly add insult to injury to the lives of the British people. According to the statistics of experts from the British School of Economics and Political Science, due to Britain’s "Brexit", the price of food imported from the European Union has increased by about 6% on average. Coupled with the impact of the Russian-Ukrainian conflict and the COVID-19 epidemic, it is a big question mark whether Britain can still undertake such a trade war.

　　It has been nearly six years since the British referendum on "Brexit", and the dispute over "Brexit" seems to be far from over. For the British government, the rising cost of living in China, the economic crisis with high inflation, the political crisis caused by the Prime Minister’s "party door", the Northern Ireland issue and a series of chain reactions caused by "Brexit" all need to be solved urgently. However, at this time, the British government has frequently tried to intervene in Ukraine and the Asia-Pacific issue, which is really a slippery record. If you don’t manage the housework well, I’m afraid you’ll have to swallow the bitter fruit that is hard to swallow in the future.

　　Producer: Jiang Qiuyong

　　Reporter Chen Minglei

Tell me something new about cancer.

Cancer treatment has always been carried out in the mode of first operation, then radiotherapy and chemotherapy, but this mode has fallen behind in the eyes of some experts at home and abroad.

The "reversal" of the concept of cancer diagnosis and treatment

First, the surgeon Zhu Zhenggang went around to "stop the knife"

There are countless diseases in the world, and the treatment of each disease must go through a long cognitive process to find a suitable, mature and scientific treatment. Now, the traditional treatment of cancer has undergone many reversals.

According to the past clinical and basic medical research, the medical community has concluded that the mode of cancer treatment is: first surgery, then radiotherapy, chemotherapy and now a new method-immunotherapy. Why can malignant tumors be operated, and the operation is the first choice? The medical profession believes that this is just like removing the mountain (the main body of the tumor) first, and then cleaning up the surrounding small clods with chemotherapy and radiotherapy. It is an effective treatment mode, which is called "tumor-removing surgery" academically.

Now, some experts at home and abroad think that this treatment mode is outdated, at least for patients with advanced cancer, it cannot be treated according to this mode. Zhu Zhenggang, an expert in the diagnosis, treatment and research of gastric cancer in the gastrointestinal surgery department of Shanghai Ruijin Hospital, suggested that patients with advanced gastric cancer should not be operated on, because patients with advanced gastric cancer will relapse soon after operation and their survival time is very short. On the contrary, we should take another method, chemotherapy first, then surgery.

This new concept and practice of treatment came out a few years ago abroad and is called "transformation therapy", which is based on clinical research. The new cancer treatment method subverts the traditional concept of cancer treatment, that is, first "transform" the tumor, turn the large tumor into a small tumor, and turn the late tumor into a middle stage or even an early stage, and then perform surgical resection.

The tumor transformation method before operation is chemotherapy. This new treatment method tried by Shanghai Ruijin Hospital is called "preoperative neoadjuvant intraperitoneal combined with systemic chemotherapy" (NIPS), which has been used for more than a year. The treatment results are surprising: the tumor cells that had spread in a large area disappeared, the ascites disappeared, and the fist-sized tumor was reduced to the size of a bean … A group of advanced patients underwent tumor resection after several courses of NIPS treatment, and the survival period was more than one year. Previously, doctors predicted that their survival time was only 3-6 months.

Based on this result, as a surgeon, Zhu Zhenggang went around to "stop the knife". He thought it was useless to rush to operate, and it would be counterproductive. Some doctors in Peking Union Medical College Hospital, Shanghai Zhongshan Hospital, Shanghai Cancer Hospital, Beijing Cancer Hospital and other big hospitals are also changing their concepts and not easily operating on patients with advanced gastric cancer.

Why do doctors such as Zhu Zhenggang believe that chemotherapy before surgery can better treat patients with advanced cancer? This is scientifically based, and it is the result of evidence-based medical treatment conducted by foreign doctors in clinic.

Second, the concept of evidence-based medicine holds that the credibility of expert opinions is the lowest.

Many diseases find the best treatment in the process of trial and error, and the above new treatment for gastric cancer was put forward only after obtaining the evidence, which involves a new concept of modern medicine-evidence-based medicine (medical treatment).

Evidence-based medicine means "evidence-based medicine", also known as empirical medicine, which is called evidence medicine in Hong Kong and Taiwan. It was put forward in 1996 by sakit, a clinical epidemiologist at the Evidence-based Medicine Center of the National Health Service Department, John Radcliffe Hospital, Oxford University, UK. The representative monograph is How to Practice and Teach Evidence-based Medicine. In the latest edition (2000 edition) of this monograph, sakit defined evidence-based medicine as "prudently, accurately and wisely applying the best research basis available at present, combining the personal professional skills of doctors and years of clinical experience, and considering the values and wishes of patients, and combining the three perfectly to formulate the treatment measures for patients".

The basic content of evidence-based medicine can be summarized as a core concept, two gold standard evidences, three basic elements, four basic steps and five-level evidence gradient.

A core concept is that doctors should stress and rely on evidence in treating diseases, and the evidence comes from the latest high-quality clinical research results, which is external evidence relative to personal experience.

However, the evidence is true or false, so it is necessary to have reliable or important evidence, that is, two gold standard evidence. One is the systematic review (RCT) of multiple randomized controlled trials, that is, systematic review or meta-analysis; The second is a randomized controlled trial with a large enough single sample (case), which are the most reliable evidence to prove the effectiveness and safety of a certain diagnosis and treatment method.

Three basic elements mean that clinicians should rely on three basic elements to formulate the best diagnosis and treatment plan for different patients, namely, the latest and best clinical research evidence collected, the doctor’s skilled clinical experience and the individual situation and wishes of patients.

The four basic steps are to ask questions in clinical practice, search for evidence all over the world, evaluate the latest and most comprehensive evidence collected, then apply the best evidence, and then evaluate the curative effect.

The five-level evidence gradient means that the research evidence is divided into five levels according to quality and reliability, and the strength of the evidence decreases in turn. The first level is a systematic review of all RCTs, the second level is RCTs with a large enough sample size, the third level is a non-randomized controlled study, the fourth level is an uncontrolled series of case observations, and the fifth level is an expert opinion.

Sakit believes that in clinical treatment, we should first consider the use of one or two levels of gold standard evidence, and in the absence of gold standard evidence, other levels of evidence can be used in turn, and expert opinions have the lowest credibility.

According to the above-mentioned concept of evidence-based medicine, there should be evidence for the treatment of advanced gastric cancer or other advanced cancers. According to the evidence of Ruijin Hospital, more than 30 cases of advanced gastric cancer have been treated by NIPS, and the success rate of surgical transformation has reached 70%, of which 77.8% have been completely removed. After conversion treatment, the survival time of patients has reached more than one year, and the quality of life is also good.

However, according to the second of the two gold standards of evidence-based medicine, that is, a randomized controlled trial with a large enough single sample (case), there are only more than 30 cases of evidence in Ruijin Hospital. Therefore, more cases are needed to prove the effectiveness of this treatment.

Third, the era of specialists working in isolation is out of date.

In the diagnosis and treatment of cancer, doctors should also follow the treatment guidelines formulated by medical professional associations, authoritative national medical research centers or authoritative national health administrative departments, which are also based on the results of evidence-based medical research.

NCCN is the abbreviation of American National Comprehensive Cancer Network. It is a non-profit alliance organization composed of 25 famous cancer centers in the world (including NCI in the United States). It publishes various clinical practice guidelines for malignant tumors every year. Because of its universality and authority, it has been widely recognized and followed by clinicians all over the world.

The Ministry of Health of China has also issued relevant guidelines for cancer diagnosis and treatment, such as the Guidelines for Diagnosis and Treatment of Gastric Cancer (2011 Edition).

However, in the clinical diagnosis and treatment, there are still many hospitals and doctors in our country who do not treat diseases completely according to the guidelines, but fight for their own treatment with their own clinical experience and specialty characteristics. Similarly, taking gastric cancer as an example, if patients with gastric cancer seek treatment in different departments of the hospital, such as surgery, oncology, radiotherapy, etc., these departments will treat the patients with surgery, chemotherapy and radiotherapy respectively, which does not meet the requirements of the guidelines for the diagnosis and treatment of gastric cancer and lacks the overall treatment concept.

In order to change this situation, the Sixth Affiliated Hospital of Sun Yat-sen University made a new attempt. They set up a multi-disciplinary clinic for gastric cancer, where specialists such as gastrointestinal surgery, oncology, radiotherapy, thoracic surgery, interventional department and pathology gathered together to discuss each case of gastric cancer and reach an agreement on the final diagnosis and treatment plan of the patients. This combined outpatient service can provide patients with personalized and optimized treatment plans, and is also suitable for the treatment of other cancers and diseases.

Xu Ting’s Death and Medical Choice

On the afternoon of September 7th this year, Xu Ting, a 26-year-old post-90s actress, died of malignant lymphoma in Beijing 304 Hospital, after several months of treatment.

Xu Ting’s death shows that in the face of cancer, human ability is still limited. However, if we actively treat cancer and choose appropriate treatment methods, we can still greatly reduce the mortality rate after cancer, and achieve the "three one-thirds" goal of cancer prevention and treatment put forward by the World Health Organization, that is, one-third of cancer can be prevented; One third of cancers can be found and cured early; One third of cancer patients can relieve their pain, prolong their lives and improve their quality of life through effective comprehensive treatment.

Xu Ting’s death shows that she didn’t even reach the latter 1/3 goal of the World Health Organization. Why? A large number of media reports have outlined the initial reason, which is the result of Xu Ting’s personal choice.

In May this year, a hospital in Nanjing initially diagnosed Xu Ting with cancer, but the whole family, including Xu Ting, didn’t believe it.

After that, on July 9th, Xu Ting exposed the examination reports from Beijing 301 Hospital and Beijing Cancer Hospital in Weibo, and all the examination reports from the two hospitals pointed to malignant lymphomas.

Although both hospitals advised her to undergo chemotherapy, Xu Ting refused after consideration. This is a choice based on Xu Ting’s personal life experience. This choice has also prompted Xu Ting to go to two forks in the road. One is that he does not intend to find out what kind of cancer he is suffering from through western medicine, and the other is that he is unwilling to undergo chemotherapy. Because she had seen Qin Sihan, the "most handsome traffic policeman in Chengdu", who suffered from leukemia chemotherapy, her hair fell out and she was weak, but she finally passed away. She believes that adopting western medicine treatment will lead to both human and financial resources.

In fact, Xu Ting suffers from T-lymphoblastic lymphoma, which is a very deadly malignant tumor. Although the treatment of this malignant lymphoma is controversial at home and abroad, it is agreed that combined chemotherapy and individualized treatment of autologous hematopoietic stem cell transplantation can make some patients get better therapeutic effect and longer survival time. However, Xu Ting chose Chinese medicine treatment based on his personal life experience, including cupping, scraping, acupuncture and bloodletting.

Chinese and Western medicine have their own characteristics and indications. Cupping and scraping are helpful to dispel fatigue. In this year’s Olympic Games, online celebrity has been transformed by American swimmer Phelps, but it is obviously not suitable for the treatment of T-lymphoblastic lymphoma, and it has no symptomatic effect. Acupuncture helps to relieve pain, but bloodletting has not been proved to be effective for any specific disease so far. Therefore, these methods are totally different for the treatment of Xu Ting’s disease, and even seek fish from the edge of the wood.

Although Xu Ting didn’t always be stubborn, he finally returned from the fork in the road and received chemotherapy. The results of chemotherapy completely refuted her personal experience. She didn’t lose her hair like Qin Sihan and her weight didn’t change. And has a preliminary curative effect.

However, it’s all too late. Xu Ting received chemotherapy only one week before his death. According to the experience of clinicians, T-lymphoblastic lymphoma will spread far away in the early stage, invading bone marrow and central nervous system. Therefore, even early patients should be treated as stage IV (advanced stage) for chemotherapy. Before she died, Xu Ting’s mother asked her if she regretted chemotherapy now. She said, regret it! This is enough to explain the problem.

Xu Ting’s death certainly illustrates the danger of cancer, but it is also extremely important to adopt what kind of treatment plan after suffering from cancer. The question is, who will spread the correct knowledge of cancer prevention and treatment to Xu Ting and the thousands of Xu Ting in Qian Qian? This is the most important thing.

Lessons from the surge of cancer patients after September 11th.

On September 11th, 2001, the Twin Towers of the World Trade Center in New York were attacked by a passenger plane hijacked by terrorists, which had disastrous consequences.

Fifteen years later, for Americans, the haze of 9/11 still lingers, because the surge in the number of cancer patients alone has frightened Americans. Affected by dust and other pollutants from the collapse of the Twin Towers, the number of firefighters, police, sanitation workers, volunteers and residents near the World Trade Center who participated in the ground rescue reached 5,441. Moreover, about 75,000 people suffered other health damage due to the September 11th terrorist attacks.

About half of these 5441 cancer patients are between 55 and 64 years old, suffering from various cancers, the most important of which are thyroid cancer, leukemia, lung cancer, esophageal cancer and prostate cancer.

In this regard, there was a statistic. As early as 2012, the Journal of the American Medical Association published a study done by the new york Municipal Health Bureau. They counted more than 55,000 people who had been exposed to the dust in the ruins, among whom 1,187 people had been diagnosed with cancer, and the cancer incidence rate was about 21.58/100,000, while the total cancer incidence rate in the United States was 3 million/100,000. Moreover, compared with today’s 5,441 cancer patients and more than 55,000 people exposed to dust from the ruins, the incidence of cancer is higher, at 98.92/100,000. Obviously, it is an indisputable fact that the September 11th incident caused a surge in cancer patients, and there are many lessons to be learned, the most important of which is the lesson of social medicine, that is, for political reasons, exposing innocent people to high-concentration polluted environment.

After the incident, in order to let the world see that the United States is strong and will not be intimidated and crushed by terrorist attacks, the government came forward to appease the public and encourage people to go to work. The US Environmental Protection Agency, the Safety and Health Committee and other departments all came out to assure the public: "The air is safe and you can breathe with confidence; Water is safe and safe to drink. "

The American public later realized this, especially cancer patients pointed out that the government was more concerned about the economic situation, and they needed to maintain the position of the United States as the world economic center, and new york was one of them.

However, we should know that the World Trade Center in new york, built in 1966, used a lot of chemical materials such as asbestos. The terrorist attacks triggered a fire, with 1.2 million tons of high-strength and high-density building materials burning, including 300-400 tons of asbestos released from the North Tower. In addition, there are more than 50,000 computers in high-rise buildings, which also release a lot of harmful substances after burning.

In this regard, American journalists cooperated with the investigators of the American Geographical Association to come up with a dust sample that was different from the US government’s statement. It was found that after the terrorist incident, the dust in the center of new york contained a large number of harmful substances such as asbestos, lead, man-made fibers and polycyclic aromatic hydrocarbons, which were highly corrosive, and their alkaline strength was equivalent to that of household cleaners.

The World Health Organization has already announced that chemicals such as asbestos and lead are highly carcinogenic. After the terrorist attacks, the government immediately encouraged people to go to work, which undoubtedly exposed the public to extremely high concentrations of carcinogens, laying a curse for the high incidence of cancer in the future.

In fact, after the disaster, the governments of many countries will take the way of concealing the truth, encouraging or even requiring the public to work in a heavily polluted environment and live in a polluted place, instead of taking measures to evacuate the public from the polluted place, thus pushing more innocent people into danger. For example, in order to bid for the right to host the 2020 Olympic Games, in September 2013, Japanese Prime Minister Shinzo Abe said in support of Tokyo’s bid for the Olympic Games: Despite the nuclear leakage at the Fukushima Daiichi nuclear power plant after the March 11, 2011 earthquake and tsunami in Japan, the environment is "under control". At that time, there were many voices in Japan accusing Abe of being untrue, because the development of the situation was not as Abe said, but the pollution of nuclear power plants was difficult to remove, and polluted groundwater and sewage were continuously discharged into the sea.

At the same time, Tokyo Electric Power Company (TEPCO) of Japan has also acted up and down, saying that nuclear pollution can be controlled. Moreover, because the company did not inform people of the specific details of the nuclear leakage in time, even the drinking water and bathing water of American rescuers stationed in Japan may be polluted. Some American soldiers even drove helicopters to Fukushima for disaster relief.

After understanding the truth, more than 400 people who participated in the earthquake and tsunami rescue in Japan in 2011 sued Tokyo Electric Power Company, claiming that they suffered from leukemia, brain tumor and various cancers due to radiation, demanding compensation. At present, this lawsuit is still in progress.

The U.S. government is still unwilling to admit the fact that the number of people suffering from cancer has increased sharply after the September 11 terrorist attacks, but requires scientific research to confirm it.

In fact, everyone knows that when air and water contain a lot of pollutants, people who work and live in this environment will inevitably increase their chances of getting cancer. Therefore, encouraging the public to work and live in a polluted environment is undoubtedly a second harm to people before the pollutants have been completely eliminated and the environment has not been restored to a safe state. The lessons of the September 11 incident in the United States are worthy of serious learning by all countries. (Zhang Tiankan)

Since September, three subjects in primary and secondary schools across the country have used unified textbooks.

　　The reporter learned from the press conference of the Ministry of Education yesterday that starting from this autumn semester, millions of primary school students and junior high school students in the initial grade will use the compulsory education textbook compiled by the Ministry of Education in three subjects: Chinese, history, morality and rule of law, and the existing textbooks such as People’s Education Edition, Guangdong Education Edition, Soviet Education Edition and Beijing Edition will be gradually replaced.

　　It is reported that according to the requirements of the central government for the unified compilation and use of textbooks for three subjects and the realization of full coverage in three years, the Ministry of Education has organized new textbooks for compulsory education ethics and rule of law, Chinese and history for five years. From the autumn semester of 2017, all primary schools and junior high schools in all regions of the country will use unified textbooks, covering the first and second grades of primary schools and junior high schools in 2018, and all grades will use unified textbooks in 2019.

　　Zheng Fuzhi, Assistant Minister of Education, member of the leading party group and director of the Teaching Materials Bureau, said that the CPC Central Committee and the State Council have always attached great importance to the construction of teaching materials, especially since the 18th National Congress of the Communist Party of China, and the CPC Central Committee has made a series of important instructions on the construction of teaching materials, clearly stating that the construction of teaching materials is a state power, and it is necessary to improve the national teaching materials system, set up a national teaching materials committee, and focus on compiling textbooks for three subjects in primary and secondary schools, and implement national unified compilation, examination and use.

　　The textbooks of the three subjects focus on moral education and cultivating people, so that young people can lay a solid foundation for China from an early age, implement excellent traditional culture education, strengthen revolutionary traditional education, and pay attention to the cultivation of the spirit of the rule of law.

　　Taking the most concerned language as an example, the contents of teaching materials are arranged by combining two clues: "Chinese literacy" and "humanistic spirit". "Chinese literacy" focuses on the basic knowledge and ability of listening, speaking, reading and writing, while "humanistic spirit" focuses on the ideological content of selected texts, giving full play to the unique educational value of Chinese subjects and educating people with culture. In the first grade of primary school, the previous model was changed to recognize characters first and then learn pinyin, which reduced the difficulty of pinyin teaching; The number of selected ancient poems has increased, and 132 ancient poems have been selected from 12 volumes of 6 grades in the whole primary school, accounting for 30% of all selected texts; There are 124 ancient poems in junior middle school, accounting for 51.7% of all selected articles. Chinese textbooks also include a large number of classic articles of revolutionary tradition, such as "Commemorating Bethune", about 40 in primary school and 40 in junior middle school.

　　According to the requirements of the central government, the original moral course will be adjusted to "Morality and Rule of Law" in the compulsory education stage, and the textbooks of "Morality and Rule of Law" in primary schools and junior high schools have been compiled respectively. The new history textbook pays attention to the education of national sovereignty and maritime consciousness, and strengthens the historical concept of the whole nation’s 14 years of anti-Japanese war.

　　focal point

　　Chinese

　　Adding Traditional Cultural Contents to Selected Articles

　　The primary change of the "unified edition" Chinese textbook is the selection of texts, which increases the traditional cultural contents. There have been ancient poems since the first grade of primary school. There are 132 ancient poems selected from 12 volumes of 6 grades in the whole primary school, accounting for 30% of all selected texts, which is 55 more than the original "People’s Education Edition", with an average of about 20 poems per grade. There are 124 ancient poems in junior middle school, accounting for 51.7% of all selected poems, which is also improved compared with the original "People’s Education Edition", with an average of about 40 poems per grade. The new textbook has also added special columns, such as the "Accumulate over a long period" column in primary schools, and arranged traditional cultural contents such as couplets, idioms, proverbs, two-part allegorical sayings, and enlightening reading materials. The genre of the selected essays is more diverse, from the Book of Songs to the poems of the Qing Dynasty, from ancient customs, folk songs, metrical poems, quatrains, to lyrics, from essays of various schools of thought to historical essays, from papers of the Han Dynasty to ancient prose of the Tang and Song Dynasties, and essays of the Ming and Qing Dynasties. In addition, the contents of revolutionary traditional education also occupy a large proportion, including those reflecting the revolutionary experiences and their works of Mao Zedong, Zhou Enlai, Zhu De, Deng Xiaoping and other revolutionaries of the older generation, as well as those reflecting revolutionary heroes, such as the Five Heroes of Langyashan, Jiang Jie and Huang Jiguang.

　　Wen Rumin, editor-in-chief of the "Unified Edition" Chinese textbook and director of the Peking University Institute of Chinese Education, told the reporter of Beiqing Daily that the new edition of Chinese textbook is not a subversion of existing similar textbooks, but a "innovation", which absorbs the advantages of existing versions, puts more emphasis on following the teaching rules and improves Chinese literacy more effectively. In particular, he denied Lu Xun’s view of "great retreat" in primary and secondary school texts. In primary school, we chose two articles, such as "Young Runtu", and in junior high school, we chose six articles, including "From Baicaoyuan to three pools mirroring the moon".

　　In the first grade of primary school, I changed to read first and then learn pinyin.

　　Another important change in the "Unified Edition" Chinese textbook is that the difficulty of Chinese Pinyin is moderately reduced, and the first grade of primary school is changed to first recognize words and then learn Pinyin.

　　According to Professor Wen Rumin, in the past, I just went to school in the first grade to learn Pinyin, and then I used Pinyin to recognize words. "Unified Edition" first-year Chinese textbooks changed to recognize some Chinese characters first, then learn Pinyin, and learn Pinyin while recognizing characters. He thinks that the change of this order is not meaningful: what is important is the children’s original feelings about Chinese characters. The "first impression" is not the letter aoe, but the Chinese character "Heaven, earth, people, you, me and him". "Put Chinese and Chinese characters back in the first place, and Pinyin is only a tool to help learn Chinese characters, not an end. There is another consideration, that is, young convergence and slowing down the slope. Putting pinyin learning back a little can reduce their fear of difficulties. "

　　The new textbook specializes in treating the common problem of "not reading"

　　In the past, there was a common problem of "not reading" in Chinese teaching. Many students only read textbooks, so it is difficult to improve their Chinese literacy. The reporter of Beiqing Daily learned that the "unified edition" of Chinese textbooks has made great efforts in this respect, and more attention has been paid to the teaching of various reading methods when compiling textbooks.

　　For example, in the first grade of primary school, "reading with adults" was set up, which was intended to link up with preschool education and guide students’ interest in reading; Almost every unit in the middle and senior grades of primary school has an extension of extracurricular reading; In junior high school, the "Selected Reading of Famous Books" has been strengthened, and the writing style of "appreciation style" has been changed, and the "one book and one method" has been emphasized. Every time the "Selected Reading of Famous Books" class is held, students are guided to focus on learning a certain reading method.

　　At the same time, the "unified edition" of Chinese textbooks has increased the distinction between intensive reading and skimming, and the junior middle school textbooks have changed from intensive reading to teaching reading and skimming to self-reading. The new textbook also pays special attention to the extension of extracurricular reading, and constructs a trinity teaching structure consisting of "teaching reading", "self-reading" and "extracurricular reading".

　　history

　　Emphasis on national sovereignty and marine awareness education.

　　According to Ye Xiaobing, Department of History, Capital Normal University, the teaching content of the "Unified Edition" history textbook is arranged according to the combination of "line" and "point", where "point" is a concrete and vivid historical fact and "line" is the law of social development and evolution. The new edition emphasizes the Red Revolution, national sovereignty and the education of marine consciousness, and completely introduces the 14-year historical facts of China and War of Resistance against Japanese Aggression from local war of resistance to national war of resistance to final victory.

　　For example, in the eighth grade history textbook, the concept of "14-year war of resistance" is clearly defined. "In the past, the textbooks may only list a few large-scale battles, but now there are both frontal battlefields and enemy battlefields in the textbooks. The role played by the Kuomintang in the war of resistance against Japan is reflected, and the role played by the Communist Party of China (CPC) in the war of resistance against Japan is also emphasized." There are two volumes in the new edition of history textbook, which systematically tell the historical facts of the establishment and development of the Communist Party of China (CPC) and lead the socialist revolution construction and reform, involving more than 40 revolutionaries of the older generation. The new textbook emphasizes the education of national sovereignty and marine awareness. Based on historical facts, the textbook tells the historical origins of Xinjiang, Tibet, Taiwan Province and the affiliated islands Diaoyu Island and Nanhai Islands as an inalienable part of our territory.

　　In the implementation of China’s excellent traditional culture education, the history textbook covers China’s ancient thoughts, literature, art and technology, involving more than 40 historical and cultural celebrities and more than 30 scientific and cultural works.

　　Morality and rule of law

　　Set up a special book on rule of law education

　　The Fourth Plenary Session of the 18th CPC Central Committee held in October, 2014 decided to incorporate the rule of law education into the national education system, starting with teenagers, and set up the rule of law knowledge courses in primary and secondary schools. In order to implement this requirement in the compilation of teaching materials, the Ministry of Education introduced that the original moral course in the compulsory education stage should be adjusted to "Morality and Rule of Law", and the new teaching materials should pay attention to the cultivation of the spirit of rule of law. There are 12 primary school textbooks and 6 junior high school textbooks on "Morality and Rule of Law". Among them, the first volume of the sixth grade of primary school and the second volume of the eighth grade of junior high school are set as special books for rule of law education, focusing on teaching the Constitution and strengthening the system. The teaching materials of other books are scattered and inlaid with relevant contents to ensure that the rule of law education runs through and the whole process is uninterrupted.

　　The textbook "Morality and Rule of Law" involves more than 30 laws and regulations in primary schools and more than 50 laws and regulations, 6 regulations and judicial interpretations in junior high schools. At the same time, combined with actual cases, the teaching materials create open problem situations and cultivate dialectical thinking ability. For example, the return of lost property requires the owner to "treat guests", which is to guide students to discuss whether it is right to return things and ask for remuneration.

　　The textbook also emphasizes the socialist core values and the education of Chinese excellent traditional culture, such as the rule of law education such as obeying traffic rules, the traditional culture such as filial piety, and the socialist core values such as honesty. (Reporter Liu Xu)

Overseas warehouse, open up the ＂last mile＂ of cross-border logistics

In an overseas warehouse in Guadalajara, Spain, staff are sorting goods. Xinhua News Agency reporter Meng Dingbo photo

According to the latest data from the General Administration of Customs of China, in 2020, 2.45 billion votes of import and export lists were cleared through the customs cross-border electronic commerce management platform, up 63.3% year-on-year. With the rapid development of cross-border e-commerce, China enterprises have accelerated the construction of cross-border logistics systems, including overseas warehouses. At present, the number of overseas warehouses has exceeded 1,800, which has become a new foreign trade infrastructure to support the development of cross-border e-commerce and expand the international market.

Cross-border logistics docking local distribution

The recently released Blue Book of Cross-border E-commerce: China Cross-border E-commerce Development Report (2020) points out that the scale of cross-border e-commerce market in China is expected to reach 280 billion yuan in 2020, and it will continue to achieve leap-forward growth. The rapid development of cross-border e-commerce has spawned diversified development needs of cross-border logistics. Overseas warehouse is not only the product of cross-border e-commerce and cross-border logistics, but also the general trend of logistics industry in the era of cross-border e-commerce.

In 2012, seeing the cross-border e-commerce logistics business opportunities, Ouyang Ke, a China businessman who has been engaged in the logistics industry for a long time, and Murphy, a British partner, set up Royal Logistics Co., Ltd. in Shenzhen to deliver goods to the world. Since opening its first overseas warehouse in the UK in April 2014, the company has established overseas warehouses in dozens of countries in Europe, Asia, America and other regions.

"When goods arrive in Britain from China, it usually takes about a month to reach the destination if traditional logistics methods are used. Nowadays, through overseas warehouses set up by China enterprises, British consumers can receive China goods within two days. The form of overseas warehouses has enhanced the advantages of logistics and distribution in China. " In Murphy’s view, in addition to the limitation advantage, the bulk import of overseas warehouses can save the value-added tax and import duties of high-value products, and also help customers to handle returns. In the context of fierce competition in e-commerce, there is no doubt that the return guarantee can establish a better brand image for sellers.

"During the epidemic prevention and control period, the advantages of overseas warehouses are prominent, because there is sufficient stocking in advance, and local logistics can deliver faster." Ouyang Ke said that e-commerce companies in China can upload orders online and seamlessly connect with the local English system. With the help of overseas warehouses, a whole set of international logistics solutions make cross-border shopping more efficient, from purchasing, export tax rebate, import declaration, overseas warehousing and finally integrating local logistics delivery. He believes that overseas warehouses are committed to reducing costs, improving distribution efficiency and providing one-stop solutions, which will help solve the "last mile" distribution problem of China products in overseas markets.

Optimize the shopping experience of overseas consumers

Leticia, a housewife living in the suburb of Madrid, recently planned to buy a double-door refrigerator, considering that she needed to "hoard food" and stay indoors less during the epidemic prevention and control period. After comparison, she found that refrigerators in local shopping malls are expensive, and there is an extra freight charge for home delivery. On a cross-border e-commerce platform in China, a double-door refrigerator only costs 399 euros, and free delivery, which Leticia thinks is very suitable. The next day after placing the order, the refrigerator was delivered to the door, and Leticia was pleasantly surprised.

Zhou Yan, head of the supply chain of the e-commerce overseas warehouse in Spain, said that they have two official overseas warehouses in Spain, and more than 10 third-party cooperative overseas warehouses, so that the goods can reach Spain, France and Poland in three days and reach Europe in seven days. Based on overseas warehouses, after-sales services such as goods return and maintenance are also undertaken locally, which optimizes the shopping experience of local consumers.

Lezanda is one of the largest online shopping websites in Southeast Asia. In March 2020, it added overseas warehouse service in Indonesia. Radna, an Indonesian girl who likes online shopping, said: "The quality and price of online shopping products are good, and the most important thing is fast delivery."

On the website of Guangzhou Speedtrade Tianxia Technology Co., Ltd. Japan Overseas Warehouse, a customer commented on the logistics service after purchasing wireless headphones: "Timely delivery, quick arrival and good packaging." Lin Yazhi, the founder of the company, said that in the first half of 2020, the sales of its overseas warehouses in Japan more than doubled. At present, epidemic prevention products have become the best-selling products.

Enhance the competitiveness of foreign trade enterprises

The establishment of overseas warehouses has directly narrowed the distance between China sellers and foreign customers, promoted the overseas marketing of China products and effectively enhanced the global competitiveness of China manufacturing.

Take the overseas sales of Jano electric balance car as an example. Since the opening of the Spanish overseas warehouse in June 2019, the overall stocking cost of this product has decreased by 15%, the logistics cost of a single product has decreased by about 20%, and the delivery cycle has been shortened from 45 days for cross-border delivery to 24 hours for local delivery in Spain, and 5 to 7 days for delivery in pan-Europe. The performance of dealers has also increased by more than three times.

Headquartered in Ningbo, Aosen E-commerce specializes in indoor home, outdoor rattan weaving, sports and fitness, baby products, pet products and other products. Relying on the "cross-border e-commerce+overseas warehouse" model, the net profit in the first three quarters of last year alone was 248.6 million yuan, a year-on-year increase of 1936.4%.

"Traditionally, cross-border e-commerce packages cross-border shipments according to orders, and overseas warehouses have built a closed loop of local supply." Zhou Yan said that under the current situation, overseas warehouses have actively played a regulatory role in stabilizing and smoothing the supply chain of the industrial chain. In addition, some China e-commerce companies set up overseas warehouses to help small and medium-sized e-commerce companies in their countries accelerate their development.

Nowadays, overseas warehouses have become an important link and service support for the development of cross-border e-commerce. In the future, overseas warehouses will make in-depth exploration in information construction, intelligent development, diversified services and localized operation, so as to help China products better enter the global market. (Reporter Yuan Jirong Qiang Wei jiang bo Wei Xu Liu Junguo)

Notice of the General Office of the People’s Government of Hunan Province on Printing and Distributing the Administrative Measures for the Examination and Approval of Construction Funds for Major Prov

　　General Office of Hunan Provincial People’s Government

　　On the issuance of "Hunan provincial education, culture and health major project construction"

　　Notice of the Measures for the Administration of Fund Approval

　　Xiang Zheng Ban Fa [2016] No.103

The people’s governments of cities, counties and cities, the provincial government departments and commissions, and the directly affiliated institutions:

　　The measures for the administration of examination and approval of construction funds for major provincial education, culture and health projects in Hunan Province have been agreed by the provincial people’s government and are hereby printed and distributed to you, please implement them carefully.

　　General Office of Hunan Provincial People’s Government　　　　

　　December 31, 2016　　　　　　　

　　(This piece is made public voluntarily)

　　Construction funds for major provincial education, science, culture and health projects in Hunan Province

　　Administrative measures for examination and approval

　　In order to further standardize the management of construction funds for major provincial-level education, culture and health projects, and clarify the examination and approval procedures and authority, according to the Notice of the General Office of the Provincial People’s Government on Printing and Distributing the Decision-making Procedures for Major Projects at Hunan Province Level (Trial) (No.23 [2015] of Hunan Zhengban) and the Notice on Printing and Distributing the Implementation Rules for the Decision-making Procedures for Major Projects at Hunan Province Level (No.58 [2015] of Hunan Zhengban)

　　I. Scope of examination and approval

　　Major provincial-level education, science, culture and health projects (hereinafter referred to as major projects) refer to public welfare facilities construction projects that need provincial-level financial funding arrangements (including debt funding arrangements with provincial-level financial funds as the main source of debt repayment, the same below) in the provincial-level education, science and technology, culture, sports, medical and health care, family planning and other industries and are included in the decision-making scope of the provincial people’s government. Specifically including:

　　(a) the provincial total investment of 50 million yuan and above, culture, sports, science and technology and other large venues construction, renovation and expansion or asset purchase projects;

　　(two) the provincial universities, public hospitals and other new construction, renovation and expansion, overall relocation or asset purchase projects with a total investment of 100 million yuan or more at the provincial level;

　　(three) other major projects required by the provincial people’s government to be included in the scope of examination and approval.

　　Second, the basic principles of examination and approval

　　(1) Strict procedures and standardized examination and approval. Major projects shall specify the investment scale and sources of funds in advance. Audit of funding arrangements should be regarded as a necessary procedure for planning and project decision-making. Without audit of funding arrangements, it shall not be submitted to the provincial people’s government for deliberation and decision-making.

　　(two) intensive economy, to avoid duplication. Major projects should consider the needs of career development and the possibility of financial resources as a whole, reasonably determine the scale of investment, and strive to avoid greed for foreign countries. Strictly control the demolition of old buildings and the construction of new ones. The new construction, reconstruction and expansion of projects should be connected with existing related facilities, and those with similar functions should be integrated as a whole, intensively utilized and saved funds. Encourage qualified projects to adopt the mode of provincial and municipal co-construction.

　　(3) Coordinating the stock and ensuring the key points. The funds needed for the construction of major projects are first raised from the existing special funds at the central and provincial levels and the stock funds of project construction units. Provincial departments in charge of industry should co-ordinate the integration of stock funds, give priority to ensuring the demand for funds for major projects, and if the stock funds are insufficient, apply for new arrangements for provincial budgets according to procedures.

　　(4) Strict supervision, openness and transparency. Major project construction funds shall strictly control the investment scale in accordance with the principle of estimating and controlling budgetary estimate, budgetary estimate controlling budget and budgetary control final accounts, and shall not overspend in principle. If it is really necessary to increase financial capital investment, it shall be submitted for approval according to the original procedures. The project construction and fund approval shall be subject to social supervision in accordance with the principle of "non-confidential and full disclosure".

　　III. Approval Procedures and Authority

　　Major project planning, decision-making, budget estimates and other links involving financial arrangements, as well as related debt borrowing and asset disposal and other matters, according to the following procedures for examination and approval:

　　(a) approval of funds for special construction planning.

　　The special construction planning of education, science, culture and health shall specify the construction standards, construction scale and sources of funds of related major projects during the planning period. Special construction planning is instructive and binding. Except as required by the central authorities and approved by the provincial people’s government, financial funds shall not be arranged for major projects not included in the planning.

　　Provincial departments in charge of industry shall solicit opinions from the Provincial Department of Finance when preparing the draft special construction plan. The Provincial Development and Reform Commission shall consult with the Provincial Department of Finance in the preliminary examination of the draft special construction plan, if it involves the arrangement of provincial financial funds. The Provincial Department of Finance, in combination with factors such as the financing planning of major infrastructure construction at the provincial level and the comprehensive balance of revenue and expenditure, reviews the overall investment scale, sources of funds and annual funding arrangements for special construction planning, and puts forward opinions and then feeds them back to the Provincial Development and Reform Commission. Provincial Development and Reform Commission, according to the opinions of the Provincial Department of Finance and other relevant departments, put forward preliminary opinions on special construction planning, and submit them to the provincial people’s government for examination and approval according to procedures; If the preliminary examination opinions are inconsistent with those of the Provincial Department of Finance, special explanations should be made.

　　(two) the approval of major project decision-making funds.

　　Provincial departments in charge of industry shall solicit opinions from the Provincial Department of Finance when carrying out the preliminary work of major projects. The Provincial Development and Reform Commission shall consult with the Provincial Department of Finance (except for major projects that are fully arranged by the central and provincial budgets for infrastructure investment) when conducting preliminary examination of applications for major projects. The Provincial Department of Finance, in combination with the current situation of existing assets and debts, conducts a preliminary examination of the project construction scale, construction standards, investment estimation, funding sources, annual funding arrangements and other relevant contents related to financial funding arrangements, and puts forward opinions and feedbacks to the Provincial Development and Reform Commission or after approval according to procedures according to the authority stipulated in the Notice of the General Office of the Provincial People’s Government on Printing and Distributing the Administrative Measures for the Examination and Approval of Provincial Financial Special Funds in Hunan Province (No.90 [2015]). Provincial Development and Reform Commission, according to the opinions of the Provincial Department of Finance and other relevant departments, put forward preliminary opinions on project decision-making, and report them to the provincial people’s government for approval according to procedures; If the preliminary examination opinions are inconsistent with those of the Provincial Department of Finance, special explanations should be made.

　　(three) approval and adjustment of budget funds.

　　1. The budget estimate is approved. After a major project is approved, the construction unit shall prepare an investment estimate in strict accordance with the approved investment estimate. When examining and approving the investment budget, the Provincial Development and Reform Commission shall solicit opinions from the Provincial Department of Finance for projects exceeding the approved investment budget. If the investment estimate (or the financial capital investment) exceeds the investment estimate approved by the project by 10% or more, the provincial industry department shall reorganize the preparation of the investment estimate, and submit it for approval according to the procedures and authority specified in paragraph (2), and then give a reply.

　　2. Budget adjustment. If the actual investment of major projects exceeds the investment estimate and needs to be adjusted, it shall be submitted for approval in accordance with the procedures and authority stipulated in the Notice of the General Office of the Provincial People’s Government on Printing and Distributing the Measures for the Examination and Approval of Government Investment Projects at the Same Level in Hunan Province and the Management of Budget Estimate (Xiang Zhengban Fa [2016] No.85). Among them, the need for additional provincial financial arrangements, should seek the opinions of the Provincial Department of Finance.

　　(4) examination and approval of funding arrangements.

　　Major projects approved by the provincial industry authorities shall apply to the Provincial Department of Finance for funding arrangements according to the construction progress and capital requirements. The Provincial Department of Finance shall review the approved investment budget, arrange funds according to the procedures and authority specified in Hunan Zhengban Fa [2015] No.90 of the General Office of the Provincial People’s Government or put forward opinions and submit them to the provincial people’s government for approval.

　　The surplus funds of major projects are first used to repay the project loans. If there is a balance, according to the part of the project funds that belongs to financial funds, the finance shall be recovered in accordance with the relevant provisions of the budget management system within 3 months after the project is completed and accepted.

　　Among the remaining construction funds that are terminated, scrapped or not built according to the approved construction contents, the fiscal funds confirmed according to the proportion of the actual source of funds of the project shall be recovered.

　　(5) Examination and approval of debt borrowing.

　　Administrative organs, institutions undertaking administrative functions and public welfare institutions shall not borrow debts. Provincial public universities, public hospitals and other public welfare second-class institutions that really need to borrow debts for the implementation of major projects shall be submitted for approval according to procedures.

　　Public welfare second-class institutions shall apply for borrowing according to the approval of major projects and financing needs. The application for borrowing shall include the basis and necessity of borrowing, the analysis of the benefit of the use of debt funds, the analysis of debt repayment plan and solvency, and the measures to ensure the timely repayment of debts. After the preliminary examination by the competent department, it shall be sent to the Provincial Department of Finance. The Provincial Department of Finance, according to the unit revenue and expenditure situation, debt scale and debt risk degree and other factors, determines the total annual borrowing debt of the unit and manages it as the unit debt limit. After the new borrowing debt, the unit debt balance is controlled within the limit, and the Provincial Department of Finance makes overall consideration of the construction fund demand of major projects, determines the amount of new borrowing debt in the current year and gives a reply; If the balance of unit debt exceeds the limit, in principle, no new debt may be added. If it is really necessary to borrow money to meet the needs of its construction, the Provincial Department of Finance shall put forward preliminary opinions after the audit and submit them to the provincial people’s government for approval.

　　For the debts borrowed by public welfare second-class institutions, the unit shall be the borrower and repayment subject, and bear the responsibility of loan management and debt repayment. The government is not legally liable for such debts.

　　(6) Examination and approval of asset management and disposal.

　　Education, culture, health institutions through the implementation of major projects to build new assets, should be in accordance with the provisions of the timely registration of property rights and fixed assets accounted for procedures.

　　If the construction of major projects involves or foresees the disposal of state-owned land assets (including ground buildings and structures, the same below) in the future, the provincial industry department shall organize the project construction unit to fully demonstrate the necessity, feasibility and expected disposal income of land assets, prepare a special land assets disposal plan, and report it to the provincial people’s government for approval according to the procedures after being audited by the Provincial Department of Finance. Included in the scope of examination and approval of land assets disposal matters include:

　　1. Disposal of original land assets after the overall relocation of the unit;

　　2. Adjust the disposal of vacated land assets after new major projects are built;

　　3, long-term idle or did not play a practical role in the disposal of land assets;

　　4. Disposal of other land assets related to the construction of major projects.

　　The disposal of the above-mentioned state-owned land assets (including transfer, assignment, replacement, transfer, government expropriation and storage of state-owned land, etc.) should strictly implement the disposal system of state-owned assets in administrative institutions, perform the examination and approval procedures, standardize the disposal behavior, and ensure that the disposal plan is scientific and reasonable, the asset evaluation is objective and fair, and the transaction process is open and transparent. No unit or individual may dispose of state-owned land assets without authorization if the examination and approval procedures are not fulfilled. The specific examination and approval procedures for the disposal of state-owned land assets are as follows: the disposal unit submits information such as asset disposal plan and application, and after the preliminary examination by the competent department, the audit by the Provincial Department of Finance, and the approval of the provincial people’s government, the land asset disposal reply is issued. When the disposal is implemented, the disposal unit will report the implementation plan of land assets disposal and other information to the Provincial Department of Land and Resources, which will review it jointly with the Provincial Department of Finance and submit it to the provincial people’s government for approval before issuing opinions on the implementation of land assets disposal.

　　The disposal of land assets shall be carried out by means of bidding, auction, listing and agreement transfer according to laws and regulations, and the reasons shall be fully explained if the disposal is carried out by agreement transfer. Need to assess, should be entrusted with the corresponding qualification assessment agencies to assess. For the land to be disposed of without considering the nature of land use in urban planning, the local government may, on the basis of reasonable and feasible organization and demonstration, adjust the nature of land use and relevant land use control indicators, and modify the urban planning according to legal procedures.

　　All income from the disposal of land assets shall be paid into the state treasury, incorporated into the overall budget arrangement, and shall not be directly returned to the disposal unit. Without the approval of the provincial people’s government, the income from asset disposal shall not be arranged as a source of funds for special construction planning, major project construction and debt repayment in advance.

　　Fourth, supervision and management

　　(1) The Provincial Department of Finance, the Provincial Development and Reform Commission, the provincial industry authorities and the project construction unit should strengthen the supervision of the whole process of major project construction funds before, during and after the event, and timely carry out inspections focusing on budget control to stop and correct violations of the budget. If the application is not made according to the procedure and the approval of budget adjustment is obtained, the Provincial Department of Finance shall not allocate funds if the investment of financial funds exceeds the budget.

　　(two) the establishment of investment evaluation, asset management, performance evaluation, government procurement and supervision of the supporting management mechanism. The declaration, examination and approval, appropriation and use of construction funds for major projects and the disposal of state-owned land assets shall be subject to the supervision and inspection of discipline inspection and supervision, auditing, finance, land and resources, etc. If violations of rules and regulations are found during the inspection, they shall be dealt with in strict accordance with relevant laws and regulations.

　　(III) If the construction unit disposes of state-owned land assets without approval, borrows debts without authorization, or misappropriates debt funds, and fails to repay debts as planned, once it is discovered, the Provincial Department of Finance shall reduce the arrangement of relevant special funds, and hold the main person in charge of the unit and the relevant personnel accountable.

　　(4) Any special construction plan, major project decision-making and fund arrangement that does not involve national security or state secrets and is not prohibited by laws and regulations shall be disclosed to the public by the provincial industry department in accordance with the relevant provisions on the disclosure of government information.

　　V. Supplementary Provisions

　　These Measures shall come into force as of the date of promulgation. If the relevant provisions are inconsistent with these Measures, these Measures shall prevail.