标签归档：西安夜生活论坛

Beijing： speed up and increase efficiency through comprehensive renovation of old residential areas

"Next year, the renovation of our community will start." Yesterday morning, in the Liuhe Garden North Community in Shijingshan District, Li Qilong, a resident, breathed a sigh of relief after hearing the words of the staff. "Everyone is looking forward to the transformation."

From "one-on-one" to "active governance, first without litigation", the special governance of "one issue per month" has pushed Beijing forward in "handling complaints immediately". How to solve the problem in the renovation of old residential areas that are included in the "one question per month" key supervision items? Focusing on residents’ demands, from solving a problem to solving a class of problems to the whole process management, in the first year of the "14 th Five-Year Plan", the renovation of old residential areas in Beijing should speed up and increase efficiency.

70% of residents hope that the old building will be included in the renovation plan.

"You have to wear a cotton-padded jacket to watch TV at home in winter", "It hasn’t been too hot in these years", "Every family has a cork, and when they go out for a few days, they will block the sewer with it" … Speaking of the inconvenience of living in Liuhe Garden North Community, Li Qilong and other five old residents can’t stop holding each other.

The 27-year-old Liuhe Garden North Community is a typical residential building in the early 1990s, which has the common problems of old communities: aging pipes, not hot heating in winter, and insufficient space in public areas.

"Especially insulation, in recent years, as soon as the heating season arrives, residents will call the 12345 hotline to complain that the house is not hot." Liuli, director of Liuhe Yuanbei Community Neighborhood Committee, said that the old building couldn’t be warmed up because of the lack of thermal insulation on the external wall in Gai Lou, the aging of superimposed pipes and the fact that it was located at the heating end, and about 1,400 households had to live through the winter when there was no heat in the house.

In 2020, the west courtyard of Liuhe Yuannan Community, which is separated by all the way, started the renovation of old communities. Li Qilong watched the old building of the same age not only look new, but also upgraded the building itself to the public areas outside the building, and added supporting facilities such as a three-dimensional parking garage, an elderly living room and an elderly dining table. "When can the community be included in the transformation?" Liuli was chased by the old residents and asked.

"The street started a household survey and found that more than 70% of residents have the willingness to transform." Lai Yinghui, deputy director of Lu Gu Sub-district Office in Shijingshan District, said that after street declaration, Liuhe Garden North Community was finally included in the list of comprehensive renovation of the second batch of old communities in 2021, and construction is planned to start next year.

From solving a problem to solving a class of problems.

Pingyuan Community, No.7 Courtyard of Songyu North Road, No.40 Courtyard of Taiping Road … In fact, most of the 150 old communities included in the second batch of comprehensive improvement list in 2021 belong to communities with concentrated residents’ willingness to transform.

In the first year of the 14th Five-Year Plan, the municipal party committee and government focused on 27 high-frequency and difficult livelihood issues, and launched the special treatment of "one problem per month". Among them, the renovation of old residential areas as a "people’s livelihood improvement complex" has also been included in the "one question per month" to focus on solving supervision matters, and the lead department is the Municipal Housing Construction Committee.

How to solve problems? By combing the work orders of the 12345 hotline about the renovation of old residential areas last year, the Municipal Commission of Housing and Urban-Rural Development found that citizens’ demands focused on the application and project quality, and it was natural to focus on the application and project quality to solve the difficulties in promoting the renovation of old residential areas.

"We should change from solving a problem to solving a class of problems, and study and establish a long-term mechanism for work promotion and daily management." Zhou Rong, deputy director of the Housing Safety Equipment Department of the Municipal Commission of Housing and Urban-Rural Development, introduced that the Notice on Improving the Application of Comprehensive Renovation Projects in Old Residential Areas and the Notice on Strengthening the Quality Management of Comprehensive Renovation Projects in Old Residential Areas have been drafted, and 12345 is being studied and improved. The normalization mechanism of "handling complaints immediately" is dynamically analyzed, and the appeal of 12345 hotline is dynamically analyzed. "All districts should report old residential areas that meet the transformation conditions in time."

Whole process management forms a closed loop.

On May 25, 2021, two communities, Nanli and Penglai Apartment, Hualongyuan, Changping District, welcomed the municipal inspection team with the residents’ complaint work list, which was to check the quality of the renovation project of the old community.

From April to now, in two months, the municipal inspection team jointly formed by the Municipal Commission of Housing and Urban-Rural Development and the Municipal Commission for Discipline Inspection has conducted on-site inspections on 18 communities with concentrated engineering quality demands in seven districts of Tongzhou, Fengtai, Xicheng, Daxing, Shijingshan, Chaoyang and Changping.

"One question a month" is not a matter of solving the problems of renovation and promotion of some old residential areas, but a matter of continuous grasping and whole-process management, and finally a complete closed loop is formed.

In the scheme design of old residential district reconstruction, it is planned to introduce responsible planners, give full play to the strength of professional planners, and realize the refined design of old residential district reconstruction; In the implementation of the renovation plan for old residential areas, it is planned to formulate technical guidelines for comprehensive renovation of old residential areas and further refine the renovation standards for old residential areas; In the preparation for the renovation of old residential areas, we will start to formulate guiding opinions for optimizing and improving project bidding to accelerate the process; In the quality link of the renovation project of old residential areas, it is necessary to strengthen the quality and safety supervision in the whole process of renovation and implement the lifelong accountability system for quality and safety responsibilities.

During the "Thirteenth Five-Year Plan" period, 508 communities in the city were included in the comprehensive improvement plan for old communities. In 2021, the number of communities included in the annual comprehensive improvement plan will reach 400. This is an example of Beijing’s speeding up and increasing efficiency in the renovation of old residential areas in the first year of the 14 th Five-Year Plan. Zhou Rong said that he would strive to complete the confirmation task of 400 residential districts in the whole year before July 1st. (Reporter Zhao Yingying)

Analyze ＂involution＂ and get rid of ＂involution＂

　　In recent years, the competition between "involution" and "involution" has become a hot word on the Internet, which has attracted widespread attention, especially in the economic field. Then, how to treat the problem of involution, what is its influence, what are its manifestations, what are its causes and how to solve it? In this regard, we inviteProfessor Liu Zhibiao, Executive Dean of Changjiang Industrial Economic Research Institute of Nanjing University.,Professor Mao Zhenhua, Co-Director of Economic Research Institute of Renmin University of China.Answer.

　　What is the impact of "involution"

　　Moderator:On July 30th, 2024, the Political Bureau of the Communist Party of China (CPC) Central Committee Conference pointed out that it is necessary to strengthen industry self-discipline and prevent "involution" vicious competition. The Central Committee of the Communist Party of China attaches great importance to preventing "involution". Then, what impact does "involution" have on the economy?

　　Liu Zhibiao:At present, the problem of "involution" has aroused widespread concern at home and abroad, which has substantially affected the situation and direction of China’s economic operation and development. There are two completely different views on this. One view is that market competition is "involution" to a certain extent. As some scholars have pointed out, Japanese enterprises are "decisive at home and decisive abroad" and gain international competitiveness through domestic market competition. Another point of view is that China’s "involution" competition leads to more and more sales and lower prices, so it is a reason for the current economic contraction. If the latter is established, the problem will become quite serious, instead of being an ordinary market competition phenomenon.

　　Mao Zhenhua:At present, the "involution" competition of enterprises in China has caused a certain impact at home and abroad. In China, the "involution" competition leads to the decline of commodity prices, which leads to the decline of corporate profits, which in turn leads to the decline of residents’ wage income and consumption power. In addition, with the further intensification of "involution" competition, the market may gradually take price as the sole criterion to measure products, which may lead to the phenomenon of "cutting corners and counterfeiting" that once existed in the era of backward technology and cruel competition in the past. In foreign countries, the "involution" of China enterprises has caused some negative public opinions.

　　The main manifestations of "involution"

　　Moderator:Whether it is "involution" or "involution" competition, what are its manifestations in the economic field?

　　Liu Zhibiao:The problem of involution can be analyzed from three levels: micro, meso and macro. At the micro level, it involves the choice of enterprise strategy and behavior, such as occupying the market at a low price; At the meso level, we need to pay attention to the relationship between enterprises within the industry, such as the relationship between entry and exit and the degree of competition; At the macro level, it is necessary to grasp the macro situation and trend from the perspective of the balance between total supply and total demand. Here, I focus on the discussion from the perspective of the middle industry.

　　First, from the perspective of industry balance, when the production capacity or supply capacity of an industry significantly exceeds the expansion speed of its market capacity, it will lead to the shrinking market share of each enterprise. Because the growth of market capacity can’t keep up with the expansion of production capacity, it is easy to trigger a price war. This situation is particularly obvious in China’s new energy automobile industry. The increase of inventory pressure and oversupply have directly led to the outbreak of price war, which has become an important factor for the automobile industry to reflect on low profit rate or even loss.

　　The second is to understand from the income of input factors. The "involution" mainly shows that the marginal income of factor input decreases until the marginal income drops to zero or becomes negative. At this time, enterprises continue to invest because vicious competition poses a threat to survival, and whoever does not continue to invest will die first. In the past, in order to attract large projects, local governments competed to provide preferential conditions, such as "three exemptions and two reductions" and "five exemptions and five reductions", which eventually led to meager local income, and most of the income flowed to investors. Excessive discretionary investment behavior not only makes the benefits flow to the capital owners too much, but also breeds a large number of groups rushing to get the benefits of the project, which in turn leads to overcapacity.

　　The third is to analyze from the perspective of innovation. In the absence of innovation, technological development mainly depends on imitation and introduction, and the competition among enterprises often manifests itself as homogeneous competition, which eventually evolves into a vicious price war. Due to the lack of differentiation and pricing ability of homogeneous competitive products, enterprises can’t control market share through product characteristics, so they can’t raise prices, so they can only compete by lowering prices.

　　Fourth, from the perspective of industrial entry, when the entry threshold of an industry is too low, or although there are certain entry thresholds, competitors can easily break through these thresholds with the support of government forces, which will lead to a rapid influx of too many enterprises in the limited market capacity. Because these enterprises can’t achieve economies of scale, they can only compete by lowering prices in the end, thus triggering a vicious price war.

　　Fifth, from the perspective of industrial chain, China has a strong production capacity in the field of end products, forming many industry giants. However, these giants often transfer the fierce competition pressure between them to upstream suppliers through various methods and channels, which shows the growth of robbing suppliers. For example, the downstream chain owner enterprise delays payment to the upstream supplier, often for half a year or even more, or forces the supplier to reduce the price by 15%-20% quickly in the short term, otherwise it refuses to purchase its products. This practice is actually to enhance their competitiveness by squeezing upstream enterprises. In addition, all kinds of centralized purchasing behaviors for final products, such as centralized purchasing in the communication equipment market and centralized purchasing in the pharmaceutical market, often lead to the price being pushed down to a surprising level, which is very serious.

　　Mao Zhenhua:The main form of "involution" competition among enterprises in China is involution price, while price reduction mainly depends on cost reduction, which comes from salary reduction, layoffs and R&D reduction. Especially for industries with relatively low industrial and technical thresholds and products that are easy to copy, latecomers have more room for cost reduction. Starting from VC (venture capital, also translated as venture capital), the first-time enterprises finally formed an industrial structure after several rounds of investment, and invested a lot of costs in this process. However, the second-time enterprises do not need such a large-scale basic investment, and can directly use ready-made technologies and equipment, so their cost is lower and it is easier to achieve "involution".

　　The deep-seated reasons of "involution"

　　Moderator:When analyzing problems, we should look at the essence through phenomena. Then, what are the deep-seated or essential reasons for the "involution" in the economic field?

　　Liu Zhibiao:The phenomenon of "involution" can be analyzed from the classical three-dimensional structure of technology, market and system.

　　First, from the strategic concept of China enterprises. For a long time, some enterprises in China have relied on the concept of competition, which is a non-cooperative competition game rather than a win-win cooperation game. This concept is based on the thinking of zero-sum competition, that is, pushing competitors into trouble by means of price reduction, thus occupying a dominant position in the market. This kind of competitive thought not only exists in the domestic market, but also prevails in the international market, but it is often not welcomed by the enterprises and governments in the host country.

　　Second, from the perspective of industrial organization structure. China’s industrial organization mechanism has long been imperfect. Specifically, despite decades of competition, China’s enterprises have not yet formed the common oligopoly market structure in modern market economy. Oligopoly market structure is the micro-foundation of market economy in developed countries, in which several oligopolistic enterprises dominate the market and at the same time drive a large number of small and medium-sized enterprises to develop in the upstream and downstream of the industrial chain. This structure promotes the competition and cooperation between the main enterprises in the industrial chain and the upstream suppliers, and forms the governance mechanism, which forms the foundation of modern market economy. In the course of industrialization of about 200 years, western countries have experienced eight large-scale waves of mergers and acquisitions, which have shaped the current market structure. In contrast, China has not experienced a similar wave of mergers and acquisitions. Therefore, the imperfection of China’s industrial organization structure and the consequent "involution" phenomenon conform to the basic laws and viewpoints revealed by industrial economics to some extent.

　　Third, from the way the government participates in competition. The way the government participates in the competition leads to or aggravates the defect of industrial organization structure to a certain extent. One of the characteristics of China’s economic system transition is that the central government devolves power to local governments instead of delegating all power to enterprises. After becoming the main body of development, local governments have a variety of means to participate in market competition. Among them, providing various preferential policies is a common way of competition for local governments. In recent years, a new phenomenon is that local governments participate in competition by setting up various funds. Local governments participate in market competition by means of fund investment, which has potential risks because it may aggravate the involution competition in the market.

　　Fourth, from the perspective of institutional mechanisms. The administrative regional pattern formed since the reform and opening up has hindered the formation of a unified national market. The administrative regional pattern makes the competition mainly between the block economies. In these massive economies, the coordination mechanism is often a mixture of administrative orders and market coordination, while the external coordination mechanism mainly depends on the administrative relationship between regions. This state has hindered the free flow of factors and fair competition to some extent. The recently issued "Guidelines for National Unified Big Market Standards" aims to solve this problem and standardize the behavior of local governments. However, because the economic, administrative and judicial functions of local governments have not been completely straightened out, the guide can play a certain role, but it cannot completely solve the problem. To solve this problem fundamentally, we need to further adhere to the market-oriented reform, clarify the basic functions of the government and the market, and then establish the division of responsibilities and the relationship between the central and local governments.

　　Mao Zhenhua:From the perspective of price, I think that the formation of "involution" competition of enterprises comes from the problem of supply and demand. Long-term oversupply will lead to overcapacity and promote enterprise involution. From the demand side, the demand has shrunk in recent years, especially the lack of domestic demand and the weakening of terminal consumption. From the supply side, a long-term supply side force will form a large amount of production capacity, leading to oversupply.

　　The convergence of industrial policies of local governments will further aggravate overcapacity, which is an important reason for the "involution" competition of enterprises. In order to attract investment, local governments have launched various industrial funds, and the convergent industrial policies have further intensified the homogenization competition. Local governments promote the development of an industry at the same time, which will soon turn an industry from a "window" into a "risk exposure". We should reflect on the advantages and disadvantages of the government’s personal investment and industrial layout, whether it is shifting from advantages exceeding disadvantages to disadvantages exceeding advantages, whether it will lead to overcapacity and further promote the "involution" competition of enterprises.

　　Ways to get rid of the problem of "involution"

　　Moderator:How to overcome the negative effects of involution? How to prevent "involution" fundamentally?

　　Liu Zhibiao:First, to solve the problem fundamentally, we must strengthen the construction of enterprise autonomy and decision-making independence, and implement hard budget constraints including economic responsibility and bankruptcy. Without the hard budget constraint mechanism, enterprises will not use resources effectively, nor will they make responsible management and strategic decisions. Such enterprises cannot compete effectively in the market.

　　The second is to carry out the system reform in which local governments participate in competition. In this system, it is necessary to stimulate the enthusiasm of local governments and prevent the occurrence of unfair competition, which constitutes a pair of contradictory relations and is a highly complex worldwide problem. It may be necessary to solve it slowly from the aspects of power restriction and separation of functions according to the requirements of rule of law.

　　The third is to reconstruct the industrial organization structure of China. National policies should be devoted to promoting the formation of monopolistic competition market structure, and promote the merger, acquisition, bankruptcy and reorganization of enterprises through market competition mechanism.

　　Fourth, the national macro-level policy efforts. Here, I will focus on some suggestions for the transformation of industrial policy:

　　First, we should support the transfer of industrial policies to the front end, rather than the back-end capacity replication. In the past, industrial policies often supported the replication and expansion of production capacity. This is correct in the era of shortage economy. But now it not only intensifies market competition and overcapacity, but also promotes the phenomenon of "involution". Industrial policy should now pay more attention to front-end research and development and innovation. Although the intensification of front-end competition may lead to repeated investment of certain resources, which seems to be a waste, it is actually a necessary cost and price for technological progress. Once an enterprise obtains results through research and development and applies for a patent, other enterprises will naturally quit. Therefore, industrial policies should shift from supporting capacity expansion to supporting scientific and technological innovation, especially front-end innovation activities.

　　Second, the subsidy mode of industrial policy needs directional adjustment. Previous policies tended to subsidize producers, which easily led to overcapacity, rent-seeking and corruption. We should turn to subsidizing consumers, users and customers to expand market demand. In this way, the problem of "involution" can be effectively alleviated.

　　Third, the implementation method of industrial policy needs to be transformed. In the past, the main practice was to select losers and winners, and selectively support those enterprises that were considered competitive without competition in advance, ignoring the development needs of other enterprises. In addition to being unfair, this practice will also contribute to overcapacity. Industrial policy should support the creation of a favorable and fair competition environment for innovation, rather than simply supporting specific enterprises.

　　Fourth, the main body of industrial policy implementation should move up. It should be combined with the reform of local government functions to transform the local leading industrial policy into the central leading industrial policy. This is the basic premise of building a unified big market in China. If the industrial policy function continues to be dominated by local governments, it will be difficult to form a unified big market in China. Because the market will be divided into block structures by local government’s industrial competition means. The implementation of the central leading industrial policy does not mean returning to the planned economy, but reducing the number of industrial policies, so that the central government can concentrate resources to support several key industries instead of intervening in all industries. In most developed countries, it is usually the function of the central government to formulate industrial policies, and local governments rarely get involved. The special situation in China is that most industrial policies are dominated by local governments, which participate in market competition not for the purpose of realizing public interests, which leads to market segmentation. Therefore, some industries that are vital to the country, especially industrial policies that are suitable for developing new quality productive forces, should be uniformly implemented at the central level, which is conducive to achieving the consistency of rules, policies and coordination of actions.

　　Mao Zhenhua:How to solve the negative effects brought by the "involution" competition of China enterprises will affect the operation of international trade and the economic trend of China. The problem of "involution" competition among enterprises in China is very complicated, and it is ultimately necessary to solve the problem in economic development. Under the background that western capitalist countries have introduced policies to support enterprises’ export, China is no exception. Before new international trade advantages are formed, we should maintain our existing advantages and not simply and rudely raise product prices to eliminate "involution", which is neither reasonable nor feasible.

　　At the same time, the government should introduce policies to protect the competitive pattern of China’s export industry under the current price advantage. However, under the premise of maintaining the existing advantages, we should actively deal with new problems. In the process of governance, we should give play to the role of market mechanism, form consistent expectations from recognizing policies to behaviors, and actively deal with the negative effects brought by "involution" competition. First, we should pay attention to the chaos of low-price competition among enterprises, and introduce relevant policies to promote fair competition and restrict enterprises from unfair competition in a way below cost. The second is to properly handle the relationship between "promising government" and "effective market" to prevent improper government intervention from aggravating overcapacity. Third, chain owners should actively take measures to comprehensively sort out the problems existing in product pricing, wages and benefits, labor assessment, etc., seriously think about it, take the initiative to take improvement measures, respond to social concerns, and make contributions to changing the "involution" competition. Finally, scientific and technological innovation should lead the development of new quality productive forces and accelerate the formation of new competitive advantages. Of course, this process is inseparable from the support of the academic community. The "involution" competition among enterprises in China has posed a very important question not only to China, but also to global economists, that is, how to reshape the world trade theory in theory. With the improvement of China’s economic development level, the basic theory of world trade and competition may change. The practice of simply relying on cost theory to build a theoretical framework needs to be adjusted in the current situation, and it is suggested to strengthen theoretical research in this field in the future. (Moderator: Li Pan)

A large number of generic pharmaceutical companies are in trouble.

comeSource | Cyberblue (unauthorized reprinting is prohibited)

engage by special arrangementWritten by | Dong Zecheng

Enterprises are an important part of China’s pharmaceutical industry. Like other members of the pharmaceutical industry, imitation pharmaceutical companies have made great contributions to the development of China’s health cause in the past 30 years.

In recent years, generic pharmaceutical companies are facing difficulties. The fundamental reason is that the domestic economic development has entered a new era of pursuing high quality, high efficiency and fairness, and all walks of life, including the pharmaceutical industry, have to change their development ideas and models.

At present, only by carrying out consistency evaluation, doing a good job in the research and development of generic drugs, and actively participating in all kinds of centralized procurement, can generic pharmaceutical companies get through the current predicament.

Specifically, the difficulties faced by generic pharmaceutical companies have the following specific reasons:

01　　

Five reasons why generic pharmaceutical companies are facing difficulties

The first is the adjustment of generic drug prices.The quantity procurement implemented in 2018 has gradually reduced the price of domestic generic drugs to the level of international standards. The correction of generic drug prices is the direct reason why generic drug companies are facing profit pressure.

The second is the strengthening of industry supervision.In the early days of pharmaceutical marketization, the supervision of all links in the generic drug ecological chain, including R&D, access, quality, production and sales, was relatively loose, and everyone’s life was relatively better. In the era of high-quality development, the supervision of the above links has been significantly strengthened, and some debts owed in the past high-speed development period are gradually being made up.

The third is the pain caused by the reform of the medical supply side.The supply-side reform of medicine is the only way for the high-quality development of medicine. The result of removing excess capacity will inevitably affect generic pharmaceutical companies.

The fourth is the international environmental impact.The international pressure that China will inevitably face after its peaceful rise, and the rising oil price caused by the conflict between Russia and Ukraine, all put pressure on the operation of generic pharmaceutical companies at this stage.

Fifth, the COVID-19 epidemic.The impact of the COVID-19 epidemic on pharmaceutical companies is mainly limited in all aspects. Since 2022, the epidemic has continued to have a great impact on the pharmaceutical industry.

Since March, two megacities, Shanghai and Beijing, have been under blockade and regional control, and the epidemic situation in other parts of the country has had a great impact on pharmaceutical companies. The main impacts include limited medical institutions’ diagnosis and treatment, limited patients’ seeing a doctor, limited movement of medical practitioners, limited sales of related products such as colds, and the year-on-year decline in the incidence of some diseases.

The COVID-19 epidemic and the conflict between Russia and Ukraine not only brought troubles to the production and operation of pharmaceutical companies, but also had a great impact on the psychological level of medical people.

Since the medical reform entered the real deep water area in 2015, many people of insight in the industry have realized the arrival of the crisis. Some pharmaceutical companies have seized the time to transform successfully, and some pharmaceutical companies are still in the state of boiling frogs in warm water.

Looking back at the current time node, some original predictions are gradually becoming a reality. For example, many years ago, someone predicted the future ecological circle pattern of domestic pharmaceutical industry.

02　　

Future domestic pharmaceutical industry pattern

What is the ecological circle pattern of domestic pharmaceutical industry in the future?

Many generic pharmaceutical companies will inevitably withdraw from the historical stage in the wave of supply-side reform in the era of high-quality development. The future pharmaceutical industry ecology may be like this:

First, 3-5 head pharmaceutical companies with sales or market value exceeding 100 billion.This should include generic drug predators, giant central enterprises, innovative drugs upstarts and senior traditional and established pharmaceutical companies. TOP1 pharmaceutical companies may exceed 200 billion sales or market value.

The second is about 30 waist pharmaceutical companies with sales or market value of 10-50 billion yuan.There are mainly traditional established pharmaceutical companies (generic drugs+innovative drugs), innovative pharmaceutical companies and central enterprises, and there are almost no pure imitation pharmaceutical companies.

The rest are about 300-500 small and beautiful companies.Sales or market value is not large, mainly concentrated in a certain field such as rare diseases, anti-infection, tumors, mental nerves and so on. A company that has developed a single product but caters to the needs of the development of Chinese disease spectrum may be a small and beautiful pharmaceutical company. Many of these companies have developed from Biotech, and there will be no traces of imitation pharmaceutical companies at all.

The research and development of innovative drugs itself is characterized by long cycle, high risk and large investment. Some private enterprises are not strong in financial strength, and state-owned enterprises have always been less enthusiastic about investing in innovative drugs because of mechanism reasons.Therefore, it is probably the fate of many generic pharmaceutical companies to continue to cultivate generic drugs.

If so, the future competition seems very realistic and cruel. But this is the future after all. How can the current generic pharmaceutical companies tide over the difficulties and achieve transformation? How to live with time for space in the transition period?

03　　

The way out for generic pharmaceutical companies

The first is to protect the existing approvals.The domestic pharmaceutical market is gradually returning to the era of "product is king" from "marketing is king" and "market is king". Drug approval is the most important asset of pharmaceutical companies. For generic drugs, consistency evaluation must be done as much as possible, and the evaluation should be exhausted. copyThe consistency evaluation of drugs is changing from the previous product life and death symbol to the amulet of future generic drugs.

The product assets of future generic pharmaceutical companies are mainly reflected in the number of products that have passed the consistency evaluation. Even if you now have 500 generic drug approval numbers, but only ten have passed the conformity evaluation, then the future assets are these ten, plus the products that cannot be evaluated in conformity. Because the policy is getting tighter and tighter, medical institutions will stop selling products that have not been evaluated after the implementation of national procurement.Please note that medical institutions stopped selling, not the internal standard market..　

Many of the generic drugs mentioned just now that cannot be evaluated for consistency are because there is no reference preparation. Why is there no reference preparation? This may be related to the China characteristics of new drug development in previous years. This kind of products are similar to many exclusive products of Chinese patent medicines. At present, there is no clear statement on how to manage them in the future, but the author is not optimistic about this kind of products (many of them are so-called exclusive products, exclusive dosage forms and exclusive specifications).

The second is to seize the time window to do the research and development of imitation new drugs, and exchange time for space.

Consistency evaluation+centralized procurement has reshaped the domestic drug business logic, which has given birth to many opportunities, including products that have been adopted in China. Some enterprises have achieved overtaking in corners because of winning the bid; Some pharmaceutical companies cater to the policy trend and quickly develop suitable products to fight for national adoption, and they have also done a good job.

Crisis crisis has always been the coexistence of "danger" and "opportunity". Imitation pharmaceutical companies should make research and development projects of generic drugs with optimistic attitude, keen insight, professional judgment and moderately advanced investment awareness.

In this round of centralized procurement, pharmaceutical companies in Shandong, Sichuan, Hebei and Zhejiang have actively participated in the national procurement because of their unfocused consistency evaluation, and have basically established the market position of future head imitation pharmaceutical companies. This fact should arouse the profound reflection of other generic pharmaceutical companies, and reflect on their own sensitivity in understanding national policies and their gains and losses in the company’s development strategy.

The reality is that due to policy changes, the valuation of generic drugs has dropped by 1/2 to 4/5, and the development of generic drugs is becoming more and more difficult. It is a job of catching mice in porcelain shops and embroidering needles. But there is still a chance,It is to seize the development and fight for the country.

Since 2022, the author has cooperated with the company’s R&D department to intensively investigate more than 100 projects for the establishment of generic new drugs. Most of them are worthless, but some projects still have good business prospects. Even in the face of various policy changes in the future, the deduction results of our sales scenarios are optimistic, and we feel that the risks are relatively controllable. Specifically, the current research and development of generic drugs needs to pay special attention to the following dimensions.

04　　

Five dimensions of generic drug research and development project

First, the stock market should be large enough.The biggest charm of national mining lies in the quantity and the reshuffle of the stock market. Therefore, the stock market is an important dimension. If the stock exceeds 1 billion, about 500 million will be valuable, and the market of 100 million will depend on listed manufacturers, consistency evaluation and the number of R&D companies. Those below 100 million should pay attention to risks.

Second, there are as few listed manufacturers as possible.This is the same as the previous generic drug research and development project, "first imitation as much as possible."

Third, there are as few manufacturers under research as possible.This is the same as before.

Fourth, the bid price is competitive without national mining or centralized mining.Because the purpose of development is to fight for national adoption, it is easy to understand that there is no national adoption. However, the reality is that it has been almost four years since the national drug collection was carried out. Under the background of "all drugs should be collected", I am afraid that most commonly used clinical drugs will be collected in the future. It doesn’t matter, there is also gold in the products that have been collected. Because of the introduction of the national mining renewal rules, sometimes it has unique value, which requires our discerning eyes to gain insight and consider various scenarios at the same time when establishing the project.

The fifth is to investigate the market access attributes of products such as medical insurance and basic drugs.Judging from the previous batches of national procurement, the probability of national procurement of non-medical insurance products is small, and the basic drugs are all medical insurance products, while the policy orientation is that the attributes such as medical insurance basic drugs are becoming more and more important in the standard market. Are these lines particularly wrapped around? No way, the project of generic drugs is to fully consider the various possible combinations of each generic drug label and deduce various possible scenarios in the future.

The supply-side reform of medicine cannot be achieved overnight, and it will take a long time to establish the era of high-quality development of medicine. The reshaping of the pharmaceutical industry ecosystem mentioned above may come when the strategy of "Healthy China 2030" is reached.

Therefore, it is the only way for generic pharmaceutical companies to break through the current difficult period by seizing the time to do a good job in the consistency evaluation of generic drugs, research and development projects, and trading time for space.

National Health Commission： The national basic medical and health comprehensive management platform has realized network connectivity and data transmission with 23 provinces.

Cctv newsOn July 14th, the National Health and Wellness Commission held a press conference. Nie Chunlei, director of the Grass-roots Department of the National Health and Wellness Commission, introduced at the meeting that in recent years, in order to adapt to economic and social development and meet the growing health needs of the people, the National Health and Wellness Commission has taken improving the ability of primary medical services as the most basic and fundamental important work, taking multiple measures to keep patients at the grassroots level.

　　First, the service capacity standards of township hospitals and community health service centers were introduced to guide local self-evaluation, self-construction, rectification and upgrading. By the end of 2021, a total of 23,000 grass-roots organizations have reached the basic standards and recommended standards of service capacity.

　　The second is to build community hospitals based on community health service centers and township hospitals, and introduce the basic standards of community hospitals and the key points of medical quality and safety core system. By the end of 2021, more than 2,600 community hospitals have been built.

　　Third, various means have been used to expand the ranks of grassroots health personnel and recruit more than 70,000 rural order-oriented free medical students, of whom 35,000 have already served at the grassroots level. Completed more than 230,000 job transfer trainings for general practitioners. The qualification examination for assistant doctors in rural general practice was added, and 154,000 people obtained the corresponding qualifications. We implemented a project to improve the capacity of primary health personnel and trained 590,000 primary health personnel of all kinds. In the past two years, medical college students have been registered as rural doctors without examination, and more than 4,300 college students have joined the team of rural doctors.

　　The fourth is to promote the construction of county medical community, highlight the orientation of "strengthening the county territory and strengthening the grassroots", and identify 3 pilot provinces in Shanxi, Zhejiang and Xinjiang and 551 pilot counties in other provinces. The monitoring data shows that the effect of medical service sinking in the county is constantly emerging.

　　Fifth, speed up information construction, empower primary health care services, initially establish a national primary health care integrated management platform, and have achieved network connectivity and data transmission with 23 provinces. By the end of 2021, telemedicine has covered all poor counties and extended to rural areas. Through the above measures, the ability of preventing and treating diseases and health management at the grassroots level has been steadily improved, and more patients have been kept at the grassroots level.

Introduction of Tik Tok Live Goddess Festival 2023

Have you heard about the live broadcast of Goddess Day 2023 in Tik Tok? Here is the latest Tik Tok Live Goddess Festival 2023 activities. If you are playing Tik Tok Live, you can experience these activities. You will know after reading this raiders.

2023 Goddess Day is broadcast live in Tik Tok.

1. Activity time: from 12: 00 on March 6th to 23:59:59 on March 12th.

2. Give the exclusive Goddess Day gift, with three kinds of gifts with different customized photos.

3, can be the first to participate, the time is 3.6-3.7 at 24 o’clock in the evening, you need the anchor to register before you can start to help, and you can unlock the relevant customized photo gifts by completing the screen value task.

4. From 0: 00 on March 8 to 24: 00 on March 12, you can unlock the Goddess Day gift activities without completing the screen value task.

That’s all about the live broadcast of Goddess Day 2023 in Tik Tok. I believe you will know after reading it. Finally, I wish you a happy life!

Huan Wang, the female anchor of the movie channel, died of cancer, and the anchors mourned.


Huan Wang, host of movie channel.

　 　 Movie network news Huan Wang, director and host of CCTV-6, died of cancer at 18: 58 on July 3rd.

　 　 Colleagues of the movie channel expressed their deep condolences and nostalgia through Weibo. The host Jingwei released Weibo in the early morning of the 4th, saying, "Just know … Suddenly I can’t cry myself. " Miao Yao, the host, forwarded, "I didn’t know until I was in Weibo. I only felt a blank in my mind, and I remembered that kind, beautiful and loving sister." Moderator Mi Li also forwarded Weibo to express his grief: "Life is so fragile and I miss Huanjie."


Screenshot of movie channel host Jingwei Weibo




Netizens have expressed regret.

　 　 Knowing this news, many netizens expressed their shock. Cheng Gong Cheng Xiaofei said: "Early in the morning, I learned that Ms. Huan Wang, the host of CCTV, died of cancer, but I didn’t react for a while. Life is so impermanent … … May the deceased go well and have peace; The living are well and don’t worry. " "I remember that I was still very young, so suddenly."

　 　 　Many loyal viewers of movie channels also feel particularly sorry and send deep blessings. Fashion program host "Tao Ye Matt" forwarded that "it’s a pity. I saw the" Program Preview "hosted by her when I was a child. Have a good trip." Netizen "South to North to 768" said that "I grew up watching Huanjie’s program many years ago, and now she has suddenly passed away. May the road to heaven go all the way!" "There is another beautiful angel in heaven."

　　　 Wang Huan served as the host of Chengde TV Station for four years, in 1994-1995 as the host of Southeast Northwest China and China MTV on CCTV, and in 1995 as the director and host of Program Preview and the host of Next Week Movie on CCTV-6.

Focus interview： consultation with ulterior motives

　　Cctv news(Focus Interview): In recent years, in order to realize the strategy of containing and suppressing China, some western countries have become increasingly rampant in stealing intelligence information in key areas such as military industry, economy and finance. The state security organs have investigated many projects and found that many overseas institutions with complex backgrounds steal state secrets and intelligence in key areas of our country with the help of domestic consulting companies and other industries in order to evade China’s laws and regulations and the supervision of key sensitive industries and conceal and weaken the overseas background. Some domestic consulting companies have a weak sense of national security, and in order to gain economic benefits, they frequently wander on the edge of the law.

　　Recently, the state security organs, together with relevant departments, publicly enforced the law on Kaisheng Rongying Information Technology Co., Ltd., a leading enterprise in the domestic consulting industry.

　　Police officer of Shanghai National Security Bureau: "Kaisheng Rongying Information Technology Co., Ltd. has more than 1,000 customers all over the country and abroad. The business is divided into three parts, of which expert interviews account for 80% of Kaisheng Rongying’s total business, and expert interviews are mainly in the form of expert telephone interviews. "

　　In Kaisheng Rongying Company, there is a huge expert database with more than 300,000 experts in the database. Since the company’s business involves overseas consultation, what is the source of experts for consultation? Is there any taboo in the choice of experts?

　　Zhou Moumou, a staff member of Kaisheng Rongying Information Technology Co., Ltd.: "There are also many public resume channels that can be found outside, or they are recommended by experts."

　　In fact, the source of experts is not as simple as they say. In practical work, the company’s staff also select influential experts in key areas and important industries such as domestic policy research, national defense and military industry, finance and currency, high and new technology, energy resources, medicine and health.　

　　Police officer of Shanghai National Security Bureau: "Kaisheng Rongying Company and every interviewed expert will sign a document containing ‘ Exemption clause ’ The business contract requires the experts to fulfill their confidentiality responsibilities and bear the legal consequences themselves. Relevant experts were attracted by the rich remuneration offered by the consulting company, and thought that the other party was a law-abiding and standardized enterprise, and then relaxed their vigilance, leaked internal sensitive content and even state secrets and intelligence in foreign-related consultations, and embarked on the road of illegal crimes. "

　　Han Moumou, a senior researcher of a large state-owned enterprise in China, was sentenced to 6 years in prison for stealing, spying and illegally providing state secrets and intelligence abroad.

　　Han’s position in the unit is classified. According to the requirements of the unit, he can’t work part-time outside. However, in 2015, at the invitation of Kaisheng Rongying, Han became an expert here and was consulted. In the third consultation, Han’s bottom line of confidentiality was challenged.

　　Han Moumou: "When consulting, it involves the cost of the product, the profit rate of the product, and the total profit of the product. During the consulting process, I said that this involves trade secrets and I don’t want to provide it."

　　When the customer asked for sensitive content, Han refused directly, but the customer’s feedback immediately went to Kaisheng Rongying. Han Moumou soon received a phone call from the staff of Kaisheng Rongying.

　　Han moumou: "call me and say that as long as you answer the form they provided me, you can pay twice the consulting fee."

　　In the process of consulting Han Moumou, the staff of Kaisheng Rongying not only failed to remind the experts to pay attention to confidentiality, but also helped the customers to persuade the experts to disclose the information in order to facilitate the consultation when the customers had improper requirements. The work of the state security organs found that within Kaisheng Rongying, luring experts to answer sensitive questions by increasing remuneration is only one of the means of this company.

　　Police officer of Shanghai National Security Bureau: "In order to meet the needs of customers, Kaisheng Rongying Company, even for some consulting projects involving sensitive fields such as national defense, military industry and cutting-edge technology, the responsible project manager will send e-mails within the company to mobilize everyone to make more calls around military enterprises and secret scientific research units, and contact experts who lobby to grasp the relevant internal situation for consultation. The company also told experts that they can use examples, metaphors and other alternative methods, ‘ Side ’ Answer sensitive questions. "

　　For a long time, in order to earn economic benefits, Kaisheng Rongying Company not only encouraged experts in key fields to divulge secrets in consultation, but also, as a company with a large number of overseas consulting businesses, Kaisheng Rongying never let experts clearly grasp the true identity of consultants under the banner of protecting customers’ privacy.

　　Although Han had agreed to do consulting for Kaisheng Rongying, he particularly emphasized that he would not do overseas consulting. At this request of Han Moumou, Kaisheng Rongying Company did not keep its promise. By chance, Han Moumou discovered that his long-term consulting customers were overseas customers.

　　Under the persuasion of Kaisheng Rongying staff, Han Moumou became more and more bold. In a few years, Han Moumou received more than 100 consultations in Kaisheng Rongying, including more than 60% overseas consultations. In the meantime, in order to obtain more consulting fees in Kaisheng Rongying Company, Han Moumou also downloaded confidential information from the intranet of the company several times.

　　Police officer of the National Security Bureau of Zhuzhou City: "He stole nearly 5,000 documents through the company’s intranet download. After identification by the state secrecy department, Han Moumou stole and illegally provided 1 confidential state secret, 2 confidential state secrets, 13 intelligence and 18 business secrets for overseas."

　　As a leading enterprise in the domestic consulting industry, Kaisheng Rongying has a legal department in its daily operation. According to the company’s declared workflow, when a customer makes a consultation, he first submits an outline of the consultation content to the company, and then the legal department checks whether the content consulted is sensitive and compliant. For sensitive questions, he directly rejects them, and the insensitive questions are handed over to the staff, who searches for experts in the expert database according to the questions. After the selected experts are approved by the customer, both parties can consult. So in actual work, has the legal department played its due role?

　　Zhao, a staff member of Kaisheng Rongying Information Technology Co., Ltd.: "There are indeed many demands. We don’t let the legal affairs go to every item. Some of us make some judgments artificially, which are basically judged by the project manager himself."

　　Although Kaisheng Rongying has a compliance team and a risk specialist, in actual consultation, the check is a mere formality.

　　Police officer of Shanghai National Security Bureau: "Kaisheng Rongying Company has no relevant management requirements and compliance audit for safeguarding national security obligations and preventing security risks. Whether the specific projects proposed by overseas customers may be sensitive and confidential, or even suspected of collecting intelligence, is entirely up to employees’ personal judgment, and the company’s legal affairs and executives will not take the initiative to ask and supervise. In fact, no one cares and only pursue economic interests."

　　In the process of profit-seeking, Kaisheng Rongying Company also asked some experts who are not suitable for consultation at the request of some work units to take "pseudonyms" for consultation and use other people’s bank accounts to receive remuneration. It is obvious that Kaisheng Rongying puts economic interests above the responsibility of safeguarding national security, but the relevant staff of the company insist that they have specific projects to do for consulting overseas companies. In fact, in Kaisheng Rongying’s expert database, there are thousands of experts only involved in the field of national defense and military industry. In overseas consultation, the company has not done anything to avoid these experts.

　　Lei Moumou, who once worked in a key military enterprise in China, was suspected of illegally providing state secrets for overseas because he leaked sensitive information in the military field. Lei worked in a postdoctoral station jointly organized by a university and a key military enterprise. In March 2020, Lei Moumou left the post-doctoral station. In his resume written online, he gave a detailed description of his work experience in key military enterprises, which enabled him to successfully enter the vision of Kaisheng Rongying Company and become a consulting expert here.

　　After becoming a consulting expert of Kaisheng Rongying, Lei received several consultations one after another. This time in July 2020, there was something unusual. For a long time, Kaisheng Rongying Company has advertised that it only introduces experts to customers and does not participate in the specific consultation process between customers and experts in order to evade its regulatory obligations legally. According to the previous operation, the customer’s consultation must be conducted on Kaisheng Rongying’s telephone platform. Before this consultation, Lei Moumou was told by Kaisheng Rongying Company that at the request of the customer, this consultation will be replaced by other teleconference platforms, and Kaisheng Rongying’s people will not participate in the whole process. The abnormal behavior of the company did not alert Lei Moumou, but the questions thrown by customers have impressed him so far.

　　Lei Moumou: "I asked about the number of military aircraft models."

　　For such a sensitive issue, Lei Moumou did not evade, but was lucky and tried to show off, and finally revealed a lot of sensitive information to the other party.

　　Appraised by the state secrecy department, Lei provided the other party with three confidential state secrets and three confidential state secrets. According to the investigation of the state security organs, Kaisheng Rongying Company has accepted a large number of consulting projects from overseas companies in sensitive industries, some of which have close ties with foreign governments, military and intelligence agencies. From 2017 to 2020 alone, Kaisheng Rongying received more than 2,000 remittances from hundreds of overseas companies, amounting to more than 70 million US dollars. Recently, the state security organs have dealt with the enterprises involved in accordance with the law and regulations, and those suspected of violating the law and committing crimes will be investigated to the end to trace their legal responsibilities.

　　National security is the foundation of national rejuvenation, which concerns the fundamental interests of the country and the well-being of the people. In order to occupy the market, seek benefits, ignore national security risks, carefully select and lure experts and scholars in sensitive industries in key areas to provide internal confidential information, which has caused great harm to China’s industrial development and economic security, and eventually became accomplices in spying, buying and obtaining state secrets and information from abroad. The state supports the development of consulting industry and encourages it to carry out international trade. It is hoped that consulting enterprises will strictly implement the responsibility of auditing and checking when conducting business, experts and scholars will earnestly fulfill their obligations of security and confidentiality when receiving consultation, and relevant units will strengthen supervision and management over internal personnel’s consultation, jointly safeguard national security and development interests, and ensure the new development pattern with the new security pattern.

Sticking to the High Temperature Chongqing Marine Police： Patrol boats are like an alchemy furnace at high temperature. They are the ＂the Monkey King＂ in the alchemy furnace.

Beauty, night view and hot pot are the three business cards of Chongqing, which shows the popularity, popularity and authenticity of hot pot in Chongqing. As a Chongqing native,Chongqing Koubei Qianshi HotpotIs the hot pot you often eat on the list?Chongqing word-of-mouth top ten hotpotWhat are they? Maybe everyone has different tastes. Here are 10 brands for your reference.

First, word-of-mouth hot pot loquat garden hot pot

Per capita consumption: around 120 yuan.

Special dishes: slap beef liver and fresh beef omasum.

Recommended index: ★★★★★★★

Hot pot restaurant is located in the depths of a hot pot street in chongqing nanshan, where 30 acres of mountains are pulling sideways red lanterns and loquat trees all over the garden. Eat, drink, walk and see, everything is ready for you.

Second, word-of-mouth hot pot Baxiang fish head Chongqing hot pot

Per capita consumption: around 70 yuan.

Special dishes: Nine-foot Goose Intestine, Buffalo Hairy Belly and Fine Royal Fat Beef.

Recommended index: ★★★★★★★

The hot pot restaurant is located in Qixinggang, Yuzhong District. Their dishes are quite distinctive and the taste is very characteristic of Chongqing. This is one of the reasons for being selected as one of the top ten hot pot restaurants in Chongqing. I attach some food maps to you.

Third, word-of-mouth hot pot Bai Letian hot pot

Per capita consumption: around 160 yuan.

Special dishes: Bai Letian beef omasum

Recommended index: ★★★★★★★

Bai Letian hotpot, also known as Bai Letian beef omasum hotpot, shows beef omasum as its signature dish. When you go to Bai Letian Hotpot, you must eat hairy belly. Claiming to be the first hot pot in Chongqing, but it seems that the slogan has been changed recently.

Fourth, word-of-mouth hot pot Jingxuan hot pot

Per capita consumption: around 260

Recommended dishes: special beef omasum Great Wall brand luncheon meat Thai corydoras.

Hidden ancient hot pot, you can enjoy delicious food and beautiful scenery. At first glance, there is a strong Chinese style, all kinds of carving crafts and all kinds of cheongsam beauties, which makes people suddenly enter the dream of Jiangnan. Very suitable for business banquets.

Five, word-of-mouth hot pot Dezhuang hot pot

Per capita consumption: around 100 yuan.

Special dishes: beef omasum, duck intestines and duck blood.

Recommended index: ★★★★★★★

China cauldron hotpot, known as "Dezhuang Hotpot", has become the image symbol of Dezhuang Hotpot. It is a new hot pot with a light taste.

Sixth, word-of-mouth hot pot Little Swan hot pot

Per capita consumption: around 120 yuan.

Special dishes: goose intestines and fine beef omasum.

Recommended index: ★★★★★★★

After 35 years’ development, Little Swan Hotpot has nearly 300 direct-operated stores and franchisees all over China. And has presented an overseas version in Canada. Little Swan Hot Pot locks in the urban spicy people and shares the opportunity of spicy boiling with family and friends.

Seven, word-of-mouth hot pot Qinma hot pot

Per capita consumption: around 130 yuan.

Special dishes: fresh beef tripe and best beef liver.

Recommended index: ★★★★★★★

In just 18 years, Qin Ma has completed the gorgeous transformation from a roadside store with 6 tables to a famous hot pot empire in China, and has now developed into a large catering enterprise with more than 36,000 employees, 11 direct stores, nearly 500 chain stores and annual sales of more than 2 billion yuan.

Eight, word-of-mouth hot pot Yuwei Xiaoyu hot pot

Per capita consumption: around 130 yuan.

Special dishes: spicy beef, the best beef omasum.

Recommended index: ★★★★★★★

Ever since China on the tip of the tongue, it’s been a mess. In particular, it attracts many foreign tourists. However, in fact, for Chongqing people, it is not as magical as others think. Xiaoyu hot pot mainly highlights spicy, which is suitable for friends who eat spicy food. If friends who don’t usually eat spicy food, it is recommended to drink a yogurt to nourish their stomach and some drinks to reduce the fire before eating.

Nine, word-of-mouth hot pot seventeen hot pot

Per capita consumption: around 80 yuan.

Special dishes: ice hockey goose intestines, double pepper ribs

Recommended index: ★★★★★★★

Many consumers close to this hot pot restaurant know that although the storefront is on the second floor, there are many people going to eat hot pot every day, and it takes several hours to queue up, which is also the holy place for punching in hot pot in online celebrity. The interior is a petty bourgeoisie floral style, which is very suitable for taking pictures.

Ten, word-of-mouth hot pot Liu Yishou hot pot

Per capita consumption: around 90 yuan.

Special dishes: special pig yellow throat and duck intestines.

Recommended index: ★★★★★★★

Selected raw and auxiliary materials, coupled with good butter, make the hotpot taste extremely mellow, which is one of the reasons why Liu Yishou hotpot has won the favor of consumers. The name comes from a hot pot restaurant opened by my sister to help my brother with only one arm get back on his feet.

The rankings sorted out above are in no particular order. Because everyone has different hobbies, the rankings may be different. Welcome to recommend them.Authentic Chongqing koubei hotpot. Is the hot pot you often eat on the list of the above brands?

The upstream article only represents the author’s own point of view, not the upstream position, and the author is responsible for it. If you have any questions about the content and copyright of the article, please contact the upstream news.
Contact email: syh@cqcb.com.

Online dramas and online games are becoming the ＂new three kinds＂ of culture going to sea.

    Xinhua News Agency, Beijing, March 19th. On March 18th, Xinhua Daily Telegraph published a report entitled "Online dramas and online games are becoming the" new three kinds "of culture going out to sea.

    With technological innovation, carrier renewal and topic innovation, a variety of new carriers have emerged in the sea of culture. Net text is popular overseas-Reading Group went abroad and held a global Chinese IP Festival in "Lion City" Singapore; Online games are popular-Genshin Impact, a popular game of Miha Tour, makes fans all over the world fall in love with the Year of China; Online dramas are fascinating-bilibili pushes "Guo Chuang" to the sea and joins hands with overseas institutions to set off a craze …

    In recent years, new carriers, such as online texts, online dramas and online games, have carried the charm of the East, which has blown up the "Chinese style" around the world and become the "new three kinds" of culture going out to sea. They integrate and innovate the cultural expression mode, and show the gorgeous and three-dimensional rich image of China to the global youth groups by actively spreading and integrating the overseas output of narrative.

   "Flocking dragons out to sea" and "Chinese aesthetics" are popular all over the world.

    Not long ago, the "Reading Global Chinese IP Festival" was hard to get a ticket when it was recorded in Singapore, and it became a "cultural event" that attracted much attention in the local area.

    At present, the net text going out to sea is realizing the transformation from large-scale growth to "quality and quantity two-wheel drive" According to the 2023 China Online Literature Going to Sea Trend Report, in 2022, the overseas revenue of China online literature industry reached 4.063 billion yuan, up 39.87% year-on-year. The overseas portal "Qidian International" of Yuewen has launched about 3,800 translated works of China’s online texts, trained about 410,000 overseas original writers, and launched about 620,000 overseas original works, with a cumulative visit of about 230 million users.

    Online dramas are also popular overseas. Some viewers said on overseas social platforms: "I’m fascinated by a short play recently. Although each episode is only one minute, I can’t stop watching it. Who will take my mobile phone …" The producer of this short play, which made her "unable to stop", came from China.

    According to the data of Sensor Tower in the United States, in 2023, an application software named ReelShort was downloaded over 10 million times in the United States, and it became one of the most popular applications on the list of application software entertainment. This "little-known" software was actually created by China Company, specifically targeting the overseas miniseries market.

    The overseas performance of online games is equally outstanding. On the occasion of the Lunar New Year in loong, Genshin Impact, an open-world adventure game, which is popular all over the world, is "on the new" synchronously. In the Genshin Impact world, the "Sea Lantern Festival" is synchronized with the Spring Festival in China, and players all over the world can experience the strong China style of "colorful kite spring breeze" in the game world.

    In the game, the traditional lion dance elements of China are also incorporated: jumping, squatting, rolling, lunging and buckling … Under the background of neon-lit games in international metropolises, China lion dance makes global players fully feel the Chinese aesthetics of "national tide and national wind".

    Genshin Impact’s creative team introduced that in addition to the traditional lion dance, the game also uses some intangible skills to promote the plot and render the atmosphere, "hoping to close the distance between global users and China culture".

    In the eyes of many people in the industry, new forms such as online texts, online dramas and online games are more in line with the perspective of youth culture and have strong vitality.

   "Cultural people", the science and technology side continues to exert its strength

    In order to let users around the world experience China culture more, and make Internet cultural products that love "China innovation" more correct in content, we will continue to make efforts with the help of culture and technology.

    In the updated version of Genshin Impact, players from all over the world can pick "Sonny Sprouts" in the smoky tea fields in the virtual world. This scene adopts the technology of "global height map volume fog", and "fog" can change the shade and direction with the change of location.

    Recently, the artificial intelligence model has been used in reading, which not only provides inspiration and material for online writers, but also greatly improves the translation speed and efficiency of Chinese works. In 2023, the overseas online platform under Yuewen launched Portuguese, German, French and other categories, which promoted the "China Good Story" to break the language wall and cultural wall.

    "As a high-tech enterprise based on technology, Mihayou focuses on continuous research and development and exploration in cartoon rendering technology, cloud computing technology and artificial intelligence technology." Liu Wei, president of Mihayou, said, "We focus on using digital technology to inherit China culture, and by constantly excavating the historical and cultural connotation of China, we will create national original cultural products."

    "Cross-cultural communication is not linearly’ uniformly accelerated’. Different situations in different countries and regions make different strategies for going to sea, but the excellent traditional Chinese culture is still the’ greatest common denominator’." Sun Jiashan, an associate researcher at the Central College of Culture and Tourism Management, believes that the common feelings and values of human beings are the core and have a "sense of closeness"; The expression of the works contains the poetic style and flying imagination of Chinese culture, and has a unique "aesthetic thinking".

    A few days ago, Billie Billie reached a cooperation with Fuji TV in Japan, and set up bilibili Guochuang’s exclusive channel "B8station" to broadcast animation works from China. Later, it will also cooperate with the Japanese drama adaptation of the domestic game "Time Agent". This is the first time that the domestic video platform has reached a channel cooperation with mainstream Japanese TV stations, realizing the country’s creation and development.

    "Animation is a work that spans age, skin color and race. In the future, we hope that our original content will be based on the world from the day we start making it." Li Xi, vice chairman and COO of bilibili, said.

   Straighten the sails and continue to ride the wind.

    From the "Internet powerhouse" reading articles and the "game giant" Miha swimming to the "traffic expert" bilibili, the leading enterprises of online new economy have been expanding the global market and becoming the representatives of "going out to sea" competition in domestic segments. Many government departments have also adopted relevant measures to further promote the online new economy industry to become bigger and stronger.

    In order to make the "new three kinds" of culture more stable and far-reaching, we should not only grasp the spiritual core, but also explore more fresh and ingenious boutique content.

    Some micro-short drama creators admit that how to achieve localization according to local conditions is the biggest challenge encountered in the short drama’s going out to sea. "Going out to sea for cultural and entertainment products is not simply copying and pasting domestic products. If you want to make it bigger and deeper, you must undoubtedly have a considerable understanding of the cultural core and audience habits of the local market."

    Moreover, the characteristics of single type and homogeneous content limit the ability of online text and online drama to expand the market to some extent; Although the legendary costume, the "sweet pet" of youth and the fantasy of Xianxia are the most popular overseas, they are easy to form stereotypes.

    "Future creators should not only concentrate on the visual level, but also concentrate on polishing the internal quality of their works, flexibly use the essence of traditional culture, and find a balance between social value and commercial value." Sun Jiashan said.

    "Culture going out to sea is not a single-dimensional spread, nor should it be a temporary heat, but it should really reach people’s hearts around the world and form emotional resonance and cultural identity with users around the world." Hou Xiaonan, CEO of Reading Group, said that he believes that in this field, "Chinese IP with international influence can emerge without waiting for a long time."

News observation： Take measures to smooth logistics. European trains provide support for stabilizing the global supply chain.

CCTV News:The reporter learned from China National Railway Group Co., Ltd. that in May, China-Europe trains started a total of 1,033 trains, up 43% year-on-year, breaking 1,000 trains for the first time in a single month, delivering 93,000 TEUs of goods, up 48% year-on-year, and the number of trains and deliveries in a single month reached record highs, which provided strong support for rescuing the global epidemic, ensuring the stable and smooth international supply chain and promoting the stable development of China’s foreign trade industry.

Data show that in May, China-Europe trains started 1033 trains and delivered 93,000 TEUs, up 43% and 48% respectively year-on-year, and the number of trains and deliveries in a single month reached record highs.

The freight rate of China-Europe trains is lower than that of air, and the journey is shorter than that of sea. Transporting a batch of small commodities from Yiwu to Madrid, Spain through China-Europe trains saves more than 60% time than shipping, reduces the transportation cost by nearly 30%, and greatly increases the added value of export products.

Experts said that relevant departments have strengthened the China-Europe train transportation organization, optimized the train operation plan, improved the international freight capacity, provided accurate services for enterprises, and taken various measures to ensure the stability of the international industrial chain supply chain. The monthly turnover of China-Europe trains exceeds 1000, which will lay a solid foundation for export enterprises to return to work and reach production.

According to data from the Ministry of Commerce, in the first quarter of 2020, the non-financial ODI of the Belt and Road Initiative reached US$ 4.2 billion, up 11.7% year-on-year, accounting for 17.3% of the total in the same period, up 2.4% from the previous year, mainly invested in countries and regions such as ASEAN, Kazakhstan and the United Arab Emirates. Investment in areas along the "Belt and Road" has shown a growth trend.

According to experts, in May, China-Europe trains transported 1.196 million pieces and 9,381 tons of epidemic prevention materials such as masks, first-aid kits, protective clothing, forehead guns and goggles, and accumulated 1.86 million pieces and 12,524 tons of epidemic prevention materials. China-Europe train has opened up a "road of life" in Eurasia, providing strong support for rushing to help the global war epidemic. In the downturn of global investment activities, the cooperation and investment of countries along the Belt and Road show a good trend of sustained growth, and China is opening wider and wider.