New Yellow River reporter: Ding Guobin 　

Browsing the contents of different sections of Baidu Post Bar, netizens often find illegal advertisements that imply "pornography" in posting information or post messages, most of which have QQ numbers and other contact channels. In addition, netizens also found that there are daily posts such as job hunting, and soon there will be illegal advertisements. Where are these implied "pornography-related" posts published? Are there any interest chains behind them? Why can they pass the platform review? Recently, a survey by a reporter from the New Yellow River found that a variety of posting services can be hired through the online shopping platform for only a few tens of yuan. People in the industry said that illegal content was sent by intelligent script programs, and homophones were often used to avoid auditing. For illegal posts appearing on the Internet, Baidu Post Bar hotline said that complaints can be reported.

The content of the post bar implies "pornography" information.

Most of them have contact information such as QQ number.

"Changzhi Bar, Wuhu Bar and other cities have some illegal posts." A netizen said that most of the illegal contents involve advertisements related to pornography. "These advertisements related to pornography are deeply hidden. They usually have words such as’ girl in the same city’,’ Baidu online disk’ and’ real delivery’, and there are a lot of emoticons between the lines. We tried to contact Baidu for this information but didn’t get a reply. "

Recently, the reporter of New Yellow River searched several cities in Baidu Post Bar. Among them, Changzhi Bar published a post with words such as "door-to-door service" named "3 consecutive _ tired articles" and left a contact QQ number. In addition, there are some theme posts, such as voting options, the end of the article, etc., with obvious pornographic information, full of sexual hints and other languages. The reporter noted that many such posts were posted on March 10th and still existed on the Internet on 14th.

According to the information provided by netizens, the reporter from the New Yellow River entered Wuhu Bar, a post titled "Looking for a job with five insurances and one gold", and there was no illegal information in its content, but in a post on February 15, there were multiple ID account messages with a combination of words and expressions, and the content had nothing to do with the theme post of finding a job. On the personal homepage of this account, there are three numbers in the signature column, which are combined into QQ number. After the reporter tried to add this number of friends successfully, he recommended adding personal WeChat. In the WeChat account, there is obvious pornographic information in the personalized signature, and QQ group is provided. "There are a lot of advertisements that imply’ pornography’ in the post bar now. In order to avoid the audit of relevant departments, they usually add friends several times to commit illegal acts." The netizen said.

Most of them are "three noes" accounts that send illegal information, and use homophones and other means to avoid intelligent audit.

The reporter of the New Yellow River investigated a number of accounts with "pornography-related" information, most of which are "three noes" accounts with lower levels, that is, extremely low-quality accounts without profiles, avatars and effective content. A person who has been engaged in post bar management said that most of these accounts are registered in batches, which can be easily obtained by people with certain Internet technology.

"The program of advertising AI (intelligent script) is very simple, and logically it can be done by one person alone. If you want to target a platform that is not strictly regulated, one person can be an information publishing robot in one day. But from another perspective, the real difficulty of such products lies in how to overcome the verification and security issues of the forum, which is technically difficult. " A person in the IT industry explained that to publish information with intelligent scripts, it is necessary to understand the man-machine verification and key shielding words of the corresponding platform, and then transplant the advertisements to be published in the page to ensure that the posts are not found and deleted by administrators and systems. At present, some platforms have introduced AI management technology a long time ago, and targeted inspection and deletion of key information.

Why are there some implied violation information? A person engaged in Internet programs said, "At present, smart scripts often bypass the system judgment by means of homophones and mixed expressions, and also grab various contents on the Internet and post them disguised as various interesting paragraphs, popular science articles and other contents. When the audience finished reading this post with great interest, they found that there was a violation message at the end. At present, there is no effective way to deal with it in terms of technical means. For manual management methods, it is difficult to pay labor costs for full-time post review. "

Online merchants sell posting services, ranging from tens of dollars to hundreds of dollars to post all kinds of posts.

On March 16th, an online shop owner who claimed to be the main "Post Bar business" said that the store had a variety of post bar accounts for sale, and paid top posts to keep a theme post on the home page of the post bar for a long time, controlled multiple accounts to "rob the building to reply" to the theme posts sent by others to spread information, bought "zombie fans" to create a false big V, and sent private messages to users one by one. Its sales accounts also include "ordinary number", "high quality clean number" and "high imitation number", which are used for posting in various forms such as "casting a net widely" and "making a big V".

The store’s price table shows that the above business ranges from tens of yuan to hundreds of yuan. "You can post all kinds of posts, as well as private messages and concerns." Shopkeepers said that they would adjust the price according to the risk level of the posted content. Some netizens told reporters that they had also received private messages from strange trumpets, many of which contained hidden information about pornography.

According to the above-mentioned people engaged in internet programs, the product programs behind the services sold by merchants can be operated only through simple learning, and users do not need professional computer programming knowledge. "This kind of program often needs iteration and maintenance, so the circulation mode of this kind of software is often to open the use right to the buyer instead of directly transferring the program to the buyer." This person believes that it is difficult for such programs to get rid of the developers and circulate in the market alone. The specific users will have a certain relationship with the developers to a certain extent. "Behind some’ three noes’ accounts in the post bar, there is an interest chain related to intelligent script development and professional posting."

It took a lot of trouble to report to Baidu officials, and Post Bar was once "interviewed" for being involved in pornography.

On the afternoon of March 23rd, a reporter from the New Yellow River reported that a job post in Wuhu Bar implied "involving pornography". The official hotline of Baidu Post Bar said that it was recommended to use the web page to report through voice. At present, this post has been deleted. However, other unreported implied "pornographic" posts still exist in various post bars.

According to previous media reports, Baidu Post Bar has pornographic information and was "interviewed" by the Internet Office. To this end, Baidu has also invested a lot of manpower and material resources to crack down on bad false information through technical means and manual inspections. In addition, Baidu Post Bar launched the "nationwide report" program, opened the complaint reporting channel, accepted the supervision of friends, bar owners and users of the whole network, and set up a special team to deal with netizens’ complaints and feedback in time.

According to Li Wenna of Shandong Chongyao Law Firm, according to relevant laws, individual users are using the Internet to make, copy, publish, sell and disseminate obscene articles, and serious cases may be suspected of criminal offences. "At present, the definition of publishing illegal information on behalf of the law is unclear, the boundary of responsibility is vague, and it is difficult to prove. When the illegal information is released, if there are illegal and criminal facts, the platform where the illegal information appears and the illegal molecular weight crime of hiring the’ water army’ to publish such information can be sentenced, but the personnel who publish it on their behalf lack corresponding punishment. " Li Wenna suggested that the network platform should improve the corresponding network technology, strengthen the screening of relevant information, and strengthen the supervision of the registered post account.

Editor: Weekend

Wenyu Hong Kong Stock Research Society

Since May, ZTO Express has been pushed to the forefront because of the problem of pet blind boxes, and the express delivery industry has also been questioned because of the problem of receiving and sending live animals. Meanwhile, on May 20th, ZTO Express released its performance report for the first quarter of 2021.

From a fundamental point of view, the total revenue and business volume of this financial report showed rapid growth, and the net profit growth also turned from negative to positive. Affected by the financial report, ZTO Express stocks opened higher with a gap, with a current increase of 4.17% and a price of HK$ 249.8.

Today’s express delivery industry has formed a head-concentrated advantage, including SF Express, which focuses on speed, JD.COM, which started its own business, and its all-in-one post, backed by Extreme Rabbit Express in Pinduoduo, and Tongda Department, in which Ali holds shares. As the largest domestic market share, ZTO Express now has a market value of US$ 25.571 billion in the US stock market, while its market value has reached HK$ 207.325 billion in less than one year since it was listed on the Hong Kong stock market, ranking only behind SF Express, and it is a veritable behemoth in the express delivery industry.

Now, let’s take a look at what propped up the market value of Zhongtong through this quarter’s financial report.

According to the financial report, ZTO Express continues to maintain rapid growth in revenue. The financial report for the first quarter of 2021 shows that Zhongtong achieved revenue of 6.472 billion yuan, up 65.3% year-on-year, exceeding the growth rate of 20.6% in the fourth quarter of 2020; The net profit was 534 million yuan, a year-on-year increase of 43.8%.

The high growth of revenue was first of all due to the reduction of revenue base last year due to the epidemic. In the same period last year, ZTO Express achieved revenue of 3.916 billion yuan, down 14.39% compared with Q1 in 2019. If we compare this year with Q1 revenue in 2019, it will increase by 41.56%.

Secondly, the good situation of the postal industry this year has also opened up the revenue situation of Zhongtong. According to the data of Forward-looking Industry Research Institute, in the first quarter of 2021, China’s postal business totaled 302.92 billion yuan, a year-on-year increase of 50.3%. Affected by this, Zhongtong’s revenue achieved a high growth rate.

In terms of breakdown, Zhongtong’s revenue is mainly divided into express service, freight forwarding service, material sales and other four parts, with the growth rates of the first three reaching 65.2%, 66.8% and 47.0% respectively. At the same time, the revenue contribution rate of express delivery service reached 87.6%, which played a leading role in promoting the growth rate of total revenue. The growth of express service income mainly comes from the growth of parcel volume.

During the quarter, Zhongtong’s parcel volume was 4.475 billion pieces, an increase of 88.5% compared with the same period of last year, 13.5 percentage points higher than the industry average, and the market share reached 20.4%. The increase in parcel volume was partly due to the decline in price, and the unit price of Zhongtong parcel decreased by 12.4% in the quarter.

It is worth noting that Zhongtong’s goal of achieving 22.95-23.80 billion packages this year has not changed. At present, it has not reached the average of the four seasons in the first quarter, and it is under great pressure in the later period.

However, while the revenue has achieved high growth, the operating costs of Zhongtong are also high. In the first quarter of this year, Zhongtong’s operating cost was RMB 5.376 billion, a year-on-year increase of 73.6%. Among them, the cost of trunk transportation and distribution center increased by 95.3% and 56.5% respectively.

According to this financial report, the high growth of trunk transportation cost is mainly due to the reduction of the base last year due to the toll exemption policy of the epidemic and the decline in diesel prices; The high cost increase of sorting center lies in the increase in the input of automation equipment.

Judging from the revenue and net profit of this quarter, Zhongtong has shown a good development trend. As the core package volume of the express delivery industry, it is also growing at a high speed, maintaining the first position in the industry. This is also the reason why the market value of Zhongtong ranks second in the industry. However, although Zhongtong ranks first in the number of parcels, it still faces a huge test in terms of revenue base.

Comparing the market, we will find that in terms of business volume, Zhongtong leads the industry and has become the first express delivery company with a market share of over 20% in 2020. However, in revenue, it still lags behind other companies.

By comparing the revenue and parcel quantity of SF Express and other Tongda departments, it is not difficult to see that Zhongtong is not dominant.

The disproportion between revenue and business volume reflects some problems of Zhongtong. In order to gain market share and increase business volume, Zhongtong keeps lowering the lower price limit, especially in the current fierce price war.

In mid-March this year, in Yiwu, the "capital of express delivery", Best announced that the delivery price was reduced directly from 1.6 yuan to 1.2 yuan, and then various express delivery companies followed suit.

Although the price war ended because of the postal administration’s suspension, it will not change the behavior of several head enterprises in the express delivery industry to reduce prices in order to share the market. Especially after the polar rabbit, backed by Pinduoduo, came in by express delivery, the price war had a new initiator.

The price competition has led to the continuous decline of single ticket income in the industry. According to the announcement, in April, the single ticket revenue of YTO Express express products was 2.15 yuan, down 8.28% year-on-year; The single ticket revenue of Yunda Express Service was 2.04 yuan, down 4.67% year-on-year; The single ticket revenue of Shentong Express Service was 2.13 yuan, down 16.47% year-on-year.

During this period, the single ticket price of Zhongtong dropped by 12.4%. According to the financial report of the first quarter of last year, after excluding cross-border business, the single ticket revenue was only 1.52 yuan, which was much lower than the price of competitors above 2 yuan.

On the other hand, in the express delivery industry, it has become a strategy to occupy the market at a low price, which is why the gross profit margin of Zhongtong has dropped from 20.9% last year to 16.9% in this period. Although Zhongtong has gained market scale in this process, at the same time, Zhongtong has fallen into a bigger trap. In the case that the single ticket income cannot be improved, the current revenue has already met the ceiling.

This requires Zhongtong to carry out internal changes and open a new express map. Obviously, Zhongtong is also using its own scale advantage to expand new subdivided tracks.

Since these years, the express delivery industry has undergone a reshuffle, and a number of express delivery companies such as Quanfeng, Express, Guotong and Rufengda have successively withdrawn. Wang Zhibin, a researcher at the National Engineering Laboratory of Logistics Information Sharing Technology and Application, said that the concentration of CR5 in the express delivery industry is close to 80%. This also indicates that the express delivery industry will gradually enter the oligopoly era. In a long-term stage, no one can kill anyone, but it is slowly consumed. The competition in the express delivery industry will also extend from the previous price competition, and gradually increase its market share by providing new services and new content.

Based on the current business volume, Zhongtong’s market share reached 20.4% in this quarter, still leading the industry, and it plans to reach 25% in 2022, which still has some pressure according to the current growth rate. This is why Zhongtong started to be a rural market.

In May 2020, Zhongtong Yunnan Kunming Dounan cold chain warehouse was officially opened; In January of this year, the intelligent e-commerce headquarters industrial park in southwest ZTO Express started construction in Chongqing Highway Logistics Base. The project is intended to build a whole industry chain of "from factory to user, from farm to dining table"; Three months later, Zhongtong reached a strategic cooperation with China Eastern Airlines Logistics Yunnan Branch, opened freight services on more than 40 direct flights, and launched time-limited parts services for the first day and the second morning to provide transportation services for agricultural products and fresh goods.

Undoubtedly, it is impossible to decide the outcome only by relying on the existing express delivery business. The next clearing of the express delivery company will be based on the combination of supply chain, cold chain and logistics, constantly refining new express delivery services, combining logistics with new retail, and constantly creating new service contents.

However, driven by policy support and market demand, this track is also crowded. At present, JD.COM cold chain logistics has started the mode of "cooperative warehouse of origin", which puts the supply chain ahead; Just recently, it reached a cooperation with Lanxi government on "e-commerce+agricultural products". Coincidentally, in May, when cherries are ripe, SF Express will distribute cold chain cars in several producing areas, and will invest about 110 all-cargo transport routes in eastern Shandong. At present, SF’s upstream and downstream network of agricultural products has covered 335 prefecture-level cities, serving more than 4,000 fresh varieties.

Facing the long-term aging service of JD.COM and SF Express, Zhongtong faces more challenges in fresh food and agricultural products, one is speed, and the other is service. In terms of speed, Zhongtong relies on its own cold chain trunk line. With the investment in these years, the problem is not big. In terms of service, it can be predicted that Zhongtong still faces some problems. For example, if we borrow the existing distribution system, the last mile problem can’t be solved well.

However, at present, agricultural products, fresh goods, etc. are still a huge incremental market with vast development space, and the win or loss is uncertain. Zhongtong’s penetration at the county level is also its advantage (the coverage rate of county-level cities is over 99%). If it can match the supply chain and logistics well in the future, it will have great opportunities.

Generally speaking, as a courier company with the largest domestic market share, Zhongtong still maintains its own advantages in business volume, while its revenue basically maintains a high-speed growth trend. In the future, after the express delivery market gradually enters the stock stage, it will be impossible to gain a breakthrough in market share through price war. In order to achieve a 5% growth in two years or finally reach a domestic market share of 30%, Zhongtong must develop new express delivery services. At present, under the background of rural revitalization, rural fresh agricultural products are one of the best breakthroughs. However, on the track surrounded by giants, whether Zhongtong can get what it wants can only wait and see.

Information Times (Reporter Huang Wenhao) On March 30th, the two-day "QQ Music Summit Ceremony" kicked off in Guangzhou University Town Sports Center. On the first night, the ceremony assembled powerful lineups such as Ella (Ella), Awakening, Tao Zhe, Roy, Lil Ghost, Xu Liang, Tia Ray, Diamond, Zhang Yuan and Zhou Zhennan. Roy won the honor of "Top Musician of the Year" and sang "Carnival in the Living Room" and "There is no real empathy in the world", which set off the climax of the audience. Ella, Tao Zhe and other performances made many viewers sigh "full of memories". When interviewed backstage, Ella shared the behind-the-scenes story of her new album, which was launched on the 31st. At the same time, she also said to her fans, "It is our honor to be a part of your youth."

Ella (Ella) appeared in Guangzhou to sing "Wish List". Photo courtesy of the organizer

Ella’s second solo new album "Bad Habits" was launched on March 31st, and she incorporated her nine-year growth experience into the album’s ten songs. Ella said in the interview that the title song of the album "Bad Habits" is a genre that she has never tried, so she especially wants to try it. Ella said, "Actually, I’m a migrant worker myself. My agent listens to me every day shouting that I want to take a vacation, want to rest, want to relax, and want to have a massage every day. It’s just writing my mind."

Ella revealed that her personality is naturally very easy to put pressure on herself, and it is easy to be tense. "A while ago, because of some minor physical conditions, such as easy acid and numbness, tight muscles and so on. I went to see a Chinese doctor, and the doctor told me something that made me cry. He said,’ Your body wants me to send you a message, and you have worked hard.’ Ella said that she was deeply poked by this sentence. "So now for me, I am learning to remind myself that sometimes I really need to be flexible, don’t push myself too hard, and really be with myself now."

Ella won the honor of "Top Hong Kong and Taiwan Female Singer of the Year" at the QQ Music Summit that night. She sang "Wish List" on the stage, which was said by many people that "opening your mouth is youth". As everyone’s "youth", Ella also shared during the interview: "I want to say that it is our honor to be a part of your youth. Because I often fly by plane these days, many fans will pick me up. Every time I look back, I can still see them waving goodbye to me. I was thinking in my heart, what kind of power can make you love someone so much? I am very grateful to everyone for loving us for so long. Thank you for making me your youth. Let’s move forward together and grow up together. "

Tao Zhe brought a new arrangement of "Reimagined". Photo courtesy of the organizer

Tao Zhe, who won the "Top Hong Kong and Taiwan Male Singer of the Year" that night, not only set off a "memory killing" with a song "Reimagined", but also revealed the latest trends of her new album during the interview. Tao Zhe said that the eighth solo album, which has been under preparation for nearly four years, will be officially released this year, and there will be more than ten new songs in addition to the songs that have been made public before, "hoping to bring some auditory stimulation to everyone". As for the overall visual design of the album, we are still communicating with the designers.

After ten years, he will hold two concerts in Foshan on April 20 ~ 21. Tao Zhe said that after four performances in Wuhan and Xiamen, he is in good condition. He hopes that his physical condition and voice condition can be maintained all the time, and he is looking forward to meeting Guangdong fans soon.

　　Above: Jingjing and Fairy are in a bad temper, each occupying a place to eat bamboo.

　　Bottom: Meiling stands at the door of Hongshan Zoo. Fan Xiaolin

　　Last spring, Nanjing Hongshan Forest Zoo welcomed three baby pandas-Meiling, Jingjing and Fairy. In the past year, they brought a lot of joy to Nanjing citizens and Chinese and foreign tourists. Unfortunately, the reporter learned in an interview yesterday that these three "little stooges" will fly back to their hometown in Wolong, Sichuan at 7: 15 tomorrow evening.

　　It’s time to go back to Sichuan and get married.

　　When the reporter came to Hongshan Zoo yesterday, I saw Meiling, 4 and a half years old, pacing back and forth in the Panda Pavilion, while Jingjing and Fairy, 3 and a half years old, were enjoying the "sunbathing" with bamboo outside. Chen Nan, a breeder, told reporters that the three pandas were able to "coexist peacefully" when they first arrived in Nanjing, but as they got older, the little ones became more and more naughty. The zoo specially prepared a drinking trough for them in the Panda Pavilion. As a result, they became "bored" and used the trough as a footbath, and even "pooped" in it. What makes people angry and ridiculous is that they often go to the drain to drink water to quench their thirst. Do you think it’s noisy?

　　What’s even more surprising is that in Hongshan Zoo, these three friends who grew up playing with each other began to "turn their faces and deny people" and often fought for territory. Always fighting, breeders are often afraid that they will be hurt. Originally, I only planned to send Jingjing and Fairy back one year in advance, but after discussion and research by experts from Hongshan Zoo and Sichuan Wolong Panda Base, I finally decided to let Meiling, the eldest brother, go back to his hometown. This little guy has a good pedigree, and he will return to his hometown to shoulder the heavy responsibility of reproduction. Bai Yali, an expert in the zoo, told the reporter that because of doing as the Romans do, the three treasures of pandas soon became "territorial consciousness", which shows that they have matured in all aspects of physiology, that is, they have grown into "school-age youth" and have the ability to "get married and start a career" after returning home.

　　There is enough "dry food" on the road

　　Although these three baby pandas are naughty and naughty, they have brought countless laughter and happiness to us in Nanjing. Suddenly, we have to say goodbye, and everyone’s heart is full of disappointment, especially the breeders who accompany them day and night. When interviewing breeders Yin Junli and Chen Nan, they were always a little depressed and even emotional. Although the three little guys won’t pack their cages until after 3: 00 tomorrow afternoon, they have quietly started to prepare their "dry food" on the road. The reporter glanced at the "menu" first: 8 bottles of mineral water, 10 apples, 20 carrots and 5 kilograms of bamboo shoots. "We’ll come to the zoo early tomorrow morning to make panda wowotou mixed with bamboo powder for them. A panda can eat more than four taels of wowotou in one meal, and it is even more exhausting to travel long distances. "

　　Just when the reporter interviewed, Yin Lijun also talked about "whispering" with Meiling, and also reached out and touched it from time to time. Yin Lijun said that at first, the three little guys only understood Sichuan dialect. They deliberately learned to call their names in Sichuan dialect from the breeder master from Wolong, but after living in Nanjing for almost a year, the little guys became more and more familiar with everything here, and even the Nanjing dialect was understood.

　　It is reported that the cages carrying these three pandas should also be strictly disinfected, not only once in the morning and afternoon, but also exposed to the sun after disinfection. During the interview, the reporter learned that on the way from Wolong to Nanjing, the three little guys were very clever and didn’t get airsick. This time, it is estimated that the trip will be smooth.

　　The panda who takes over is cuter.

　　After Meiling, Jingjing and Fairy return to Wolong, will Nanjing people not see the giant panda for some time? The person in charge of Hongshan Zoo said, don’t worry, there will be three giant pandas to "take over" next month. With the experience of raising Meiling, Jingjing and Fairy, the age of the "successor" panda will be between one and a half and two and a half years old. This age group is not only relatively honest, but also gentle in fighting, and will not cause serious injury accidents. The most important thing is that pandas of this age are more lively and lovely. A staff member of the zoo revealed that eight "Olympic pandas" just returned to Sichuan a few days ago. They are just two and a half years old now, and the pandas who come to Nanjing to "take over" are likely to be selected from them. Many people are very concerned about whether the "Ningning" born after the earthquake has the opportunity to come to Nanjing. The staff said that Ningning is relatively young, and it is unlikely that this batch will come, but it is likely to be sent in the next batch.

　　When the new and old panda babies take over, Hongshan Zoo will also carry out "ecological enrichment" on the cages and "sports grounds", which is commonly called "residential decoration", so that the "new tenants" can live more comfortably after coming. For example, the drains of the three "little stooges" as drinking pools should be changed into underground ditches, and the bathing pools that they used as defecation pools should also be demolished. In addition, some shelves should be added to make the background more green and natural. So they can climb up and down freely and play.

　　Our reporter Fan Xiaolin Xue Ling

Editor: Li Erqing