标签归档：夜西安论坛

China version of ＂International Travel Health Certificate＂ has been launched.

　　China version of "International Travel Health Certificate" has been launched.
　　It can display the detection results of nucleic acid, serum IgG antibody and vaccination. Will help the safe and orderly flow of international personnel.

　　Example of electronic version of "International Travel Health Certificate" published in China. (Note: Vaccination related data is under construction) Figure/Department of Consular Affairs of the Ministry of Foreign Affairs WeChat WeChat official account

　　On March 7th, Wang Yi, State Councilor and Foreign Minister, announced the launch of the China version of "International Travel Health Certificate" at the foreign ministers’ press conference of the NPC and CPPCC. On March 8th, the China version of the WeChat applet "International Travel Health Certificate" was officially launched.

　　The reporter found that the system can display the detection results of nucleic acid, serum IgG antibody and vaccination. According to reports, the international travel health certificate will be conducive to the cross-border inspection of health codes and help the safe and orderly flow of international personnel.

　　■ Reporter experience

　　After filling in, the system automatically generates a test record report.

　　The reporter learned from the official WeChat of the Consular Department of the Ministry of Foreign Affairs that on March 8, the China version of the WeChat applet "International Travel Health Certificate" was officially launched. China version of "International Travel Health Certificate" is a comprehensive certificate, which shows the test results of nucleic acid, serum IgG antibody and vaccination of the holder. The health certificate contains an encrypted QR code for the relevant departments in various countries to verify the truth and read personal information. In addition to electronic display, you can also print and generate a paper version.

　　According to reports, the normalization of the epidemic and even the post-epidemic era, the importance of health factors in international personnel exchanges will become more prominent. In the near future, as more and more countries reach mutual recognition arrangements for health certificates with China, the China version of "International Travel Health Certificate" will play a greater role in promoting the healthy, safe and orderly exchanges of transnational personnel and provide a solid guarantee for China citizens to "walk the world".

　　After entering the small program, the reporter saw that this system was also named "International Edition of Epidemic Prevention Health Code", which set up the entrance for returnees and the entrance for overseas personnel. At the entrance of returnees, users can declare the test results and obtain the health code needed for returning home; At the entrance of overseas personnel, you only need to authenticate yourself, and you can automatically get the relevant test results.

　　In the entrance of returnees, you need to fill in the nationality, mobile phone number, foreign residence, identity, unit, voyage, nucleic acid detection, antibody detection, vaccination, historical detection and diagnosis results, and then you can check and show your health code. It is understood that the relevant embassies and consulates in China may require the parties to provide further relevant supplementary materials if they think it is necessary.

　　In the entrance of overseas personnel, the reporter filled in the information such as ID card and passport number, and then the system automatically generated a test record report without manual filling.

　　There are two ways to obtain the international travel health certificate: scanning the official QR code through WeChat to enter the applet, or searching for "International Edition of Epidemic Prevention Health Code" in the WeChat applet to obtain the applet entry for operation.

　　If people going abroad want to check the international travel health certificate, they need to authenticate their identity and international travel documents when logging in for the first time. Only after the authentication is passed can they check the international travel health certificate of the documents. At present, the international travel health certificate supports five kinds of international travel documents: China ordinary passport, China diplomatic, official and official passport, and China travel card.

　　■ ask questions

　　Q What’s the significance of international travel health certificate?

　　At present, the global epidemic continues, the world economy needs to be restored urgently, and the need to facilitate personnel exchanges is increasingly urgent. In November 2020, the Chairman of the Supreme Leader put forward a major initiative to establish an international mutual recognition mechanism for health codes at international occasions such as the G-20 Summit and the Asia-Pacific Economic Cooperation meeting, and put forward a Chinese plan for building a healthy, safe and orderly new order of personnel exchanges. International travel health certificate will help to realize the cross-border inspection of health code and help the safe and orderly flow of international personnel.

　　Q what convenience can international travel health certificate bring?

　　In the context of the global COVID-19 epidemic, all countries take health factors as the top priority in personnel exchanges, and the international travel health certificate will bring greater convenience to cross-border travelers under the normalization of the epidemic. Before traveling abroad, passengers complete Covid-19 nucleic acid detection, vaccination and other epidemic prevention measures in China in advance, and obtain international travel health certificates. After arriving in the destination country, the international travel health certificate will be convenient for the local government to check, so that passengers can enjoy the corresponding travel convenience in accordance with the relevant regulations of the destination country.

　　At present, China actively promotes the international mutual recognition of health codes, and has provided specific ideas, technical solutions and electronic public keys needed to read and verify two-dimensional codes to countries through diplomatic channels, and will maintain communication with relevant countries and actively promote mutual recognition negotiations. It is believed that more and more countries will participate in and join the mutual recognition mechanism of health code information in the future.

　　Q do I have to show this certificate for international travel?

　　Encourage but not force everyone to use the international travel health certificate. What kind of certificate to hold for international travel depends on the relevant requirements of the destination country for entry personnel. However, in the future, after China and other countries realize mutual recognition of international travel health certificates, if they cannot produce the certificates, they may not be able to enjoy the relevant travel convenience.

　　The government departments of relevant countries may check the health certificate of international travel during boarding and entry, and the specific requirements depend on the relevant regulations of the country.

　　Q Must I have Covid-19 nucleic acid and serum antibody test results and vaccination certificate at the same time before I can check the health certificate of international travel?

　　After completing any one of nucleic acid detection, serum antibody detection and vaccination, if the National Health and Wellness Committee has summarized and provided relevant information, you can find my health certificate for international travel. However, if a certain test or vaccination is not carried out, there will be incomplete data in the health certificate of international travel, which may affect the itinerary.

　　The health information contained in the international travel health certificate is submitted by the relevant testing or vaccination institutions, and summarized and provided by the National Health and Wellness Committee. If you have been vaccinated, tested for nucleic acid and serum antibody, but the inquiry fails or the data is abnormal, please consult the relevant institutions or information collection departments.

　　Q when returning from abroad, what circumstances should I apply for a green health code? How to apply? When is the inspection?

　　In order to reduce the cross-border spread of the epidemic, Chinese and foreign passengers flying to China from abroad must complete the sampling and testing of Covid-19 nucleic acid and serum IgM antibody within 48 hours before boarding the plane according to the notice of the local embassy or consulate in China.

　　Passengers of China nationality must pass the international version of epidemic prevention health code applet, and upload the negative certificate of nucleic acid test, negative certificate of serum IgM antibody test, residence certificate of relevant countries and other materials required by the embassies and consulates of travel itinerary and China in time. After being reviewed and approved by the China Embassy and Consulate, the green health code was obtained. The airline will check the green health code when checking in or boarding.

　　Foreign citizens should submit the test certificate and other materials through the international version of the epidemic prevention health code (website: https://hrhk.cs.mfa.gov.cn/H5/), apply for a statement of health status, and board the plane accordingly. For specific requirements such as bidding, please refer to the notice published on the website of the local China Embassy or Consulate.

　　Q Does the international travel health certificate infringe on the security of personal data, and is there a risk of privacy leakage?

　　The purpose of international travel health certificate is to establish a unified standard system for mutual recognition of health information, and to carry out mutual recognition and interaction of information between countries by paper or electronic QR code. The data interaction between countries is realized by scanning codes with the participation of passengers, and the system background databases of various countries are not connected. And the QR code information is encrypted to protect personal data security to the greatest extent. In the specific implementation process, citizens’ personal information will be effectively protected in accordance with the principles of strict authorization, minimum necessity, limited purpose and security.

　　Beijing News reporter Dai Xuan

618 insight report in 2023

QuestMobile’s insight into 618 in 2023: This year’s 618 staged the drama of "Combining Vertical Lian Heng", which integrated e-commerce to prevent diversion, content platforms to grab users, and brands to engage in private domain.

Lead:

QuestMobile data shows that the value of online retail channels is still the same, and the penetration rate of netizens in the mobile shopping industry reached 90% in November 2022, second only to the mobile social industry. During the period of June 18, 2023, users even moved between multi-channel portals, and mobile social and short videos became the main sources of users, with WeChat, QQ, Weibo and Xiaohongshu reaching 82.2%, 6.7%, 4.6% and 2.9 respectively.

Among them, the differentiated play of integrated e-commerce platform and content e-commerce platform has taken shape. Among them, integrated e-commerce continued to deepen user value to prevent diversion. The marketing cycle of 618 continued from the end of May to the day of June 18th, and the overall daily activity reached 674 million. The daily usage times per user decreased year-on-year, but the daily usage time per user increased year-on-year. This shows that the user deepening strategy of integrated e-commerce platform was effective, especially in Taobao and JD.COM, where the daily users increased by 11.5% and 14.4% year-on-year.

Compared with the comprehensive e-commerce platform, the content platform is still in the stage of user competition, such as Tik Tok and Aauto Quicker, and the overall daily users are basically stable. In order to attract users to enter the live broadcast room and continue offline marketing activities, the total number of new users in Aauto Quicker and Tik Tok from May 18 to June 3 was 46.79 million and 25.74 million respectively.

However, despite the fierce competition between integrated e-commerce and content platforms around users. From the point of view of marketing nodes, the two sides are obviously staggered. Integrated e-commerce focuses on global (public domain and private domain) interoperability, attracting more users to enter the market, while the content platform focuses on content distribution and promoting transformation. In the process, "reducing costs and increasing efficiency" has become a mantra to attract businesses, such as accurate delivery, brand member operation, user circulation and interception on various platforms, and price comparison.

As a result, various platforms and brands have staged a drama of "combining Lian Heng": Taobao and Pinduoduo have 160 million users, Taobao and JD.COM have 127 million users, and JD.COM and Pinduoduo have 65 million users; Tik Tok Aauto Quicker registered 82 million users, Tik Tok Xiaohongshu registered 48 million users and Aauto Quicker Xiaohongshu registered 8.97 million users …

How to play specifically? Might as well read the report.

First, online consumption continued to grow and 618 remained active.

1. The value of online retail channels remains the same, and the forms of competition are diversified.

1.1 In the first half of 2023, the total retail sales of social consumer goods continued to grow, and the growth of online consumption was more prominent.

1.2 More than 80% of mobile netizens have online shopping habits, and mobile shopping channels maintain their value.

According to QuestMobile cmnet database, the active penetration rate of mobile shopping industry was 85.1% in June 2022, and reached 90.0% in November 2022, second only to mobile social industry.

1.3 At the same time, the e-commerce platform has a multi-portal layout, which increases the shopping convenience of users.

1.4 During the period of 618, users moved between multi-channel portals, and channel efficiency was more concerned by brands.

2. The integrated e-commerce platform deepens user value, while the content e-commerce platform grabs users.

2.1 During the period of 618, the mobile shopping industry was partially diverted, but the traffic at the big promotion node was more concentrated.

2.2 The number of users’ use decreased, but the duration of use increased, and the effect of the "deep ploughing" strategy of e-commerce platform appeared.

2.3 Important node users’ participation in advance has increased, and the habit of promoting consumption rhythm has been developed.

2.4 From the perspective of specific platforms, during the Head Integrated E-commerce Platform 618, user participation maintained a year-on-year growth, and the marketing rhythm was the same as in previous years.

2.5 During the promotion of content e-commerce platform, user activity increased steadily.

Second, the competition for users between channels is more fierce, and the drainage method is simple and direct.

1. The platform marketing strategy attracts users to participate in the "profit-making mode", and the exposure rhythm is stable and continuous.

1.1 The marketing nodes of all platforms are started in a staggered way, and the overall marketing cycle is consistent with last year.

1.2 The integrated e-commerce platform focuses on global drainage, and interactive gameplay connects public and private domain scenes in series; The live broadcast platform focuses on content distribution in the domain, and sales through S-class live broadcast rooms is still the main strategy.

1.3 give marketing and traffic subsidies from the merchant side, match the resources put in the station, and pay attention to the exclusive support policies of small and medium-sized sellers.

1.4 618 Content marketing of related topics has become an effective supplement to reach users.

1.5 During the promotion period, channel joint advertising continued to be an important marketing tool to promote transformation.

2. Users prefer to use multiple channels, and the focus of platform drainage falls to the final transformation link.

2.1 During the period of 618, users were used to placing orders after cross-platform comparison, and repeatedly compared and selected the goods with the highest cost performance.

2.2 For the platform, it is more important to increase the number and duration of user use than to compete for exclusive users.

2.3 From the results, the "618 Great Promotion" in 2023 will continue to stimulate user consumption.

3. The user increment of the integrated e-commerce platform remained stable.

3.1 During the 618 promotion period, the increment of e-commerce platforms remained stable, and Tik Tok and Aauto Quicker platforms acquired new users through various offline marketing actions during the same period.

3.2 New users are the main purchasing decision-makers in the family.

The first wave of big promotion also promoted the shopping enthusiasm of older people.

Third, the brand maintains its marketing investment and enhances its exposure.

1. During the period of June 18, 2023, the brand continued to strengthen the "low price" marketing strategy.

1.1 Advertising is more biased towards high-traffic exposure, and the advertising strategy is adjusted according to the marketing priorities.

1.2 The application scope of the overall low-price strategy has increased, and the strategies of different industries have been adjusted.

2. Internet advertising is still a routine operation of big promotion marketing, and exposure is released around key nodes of big promotion.

2.1 From the perspective of marketing rhythm, the brand pays more attention to the marketing preheating before the first wave of sales.

2.2 Brand drainage media is consistent with the source channels of shopping platform users, and relatively pays more attention to exposure on short video platforms.

2.3 From the category, facial skin care, perfume make-up and so on are all explosive products promoted by the brand, and the category of kitchen appliances and personal care appliances increased at a high rate year-on-year.

2.4 From the perspective of typical industries that mainly participate in the promotion, food and beverage pay attention to the exposure of each node, and household appliances and beauty cosmetics are more advanced than marketing.

2.5 Taking the beauty industry as an example, facial skin care and perfume make-up categories occupy the main investment resources, and the investment intensity continues to grow.

2.6 From the perspective of sub-categories, facial skin care is the core category of marketing during the promotion period, in which the essence is the most important product, and the men’s skin care category is the main product set.

2.7 From the specific point of view of explosive products, the mystery of Estee Lauder and Hailan is dominated by essence, and the competition for single products between categories is fierce.

2.8 Taking the household appliance industry as an example, typical seasonal categories and new categories are the focus of brand marketing.

Traditional brands maintain their marketing advantages over household appliances, while new brands dominate the marketing of new categories.

2.9 Taking the food and beverage industry as an example, seasonal and holiday sales are the key points.

2.10 Promote advertising on social media to achieve rapid exposure, and at the same time, cooperate with e-commerce to promote the rhythm of centralized delivery and accelerate the conversion cycle.

3, brand heat index map

The countdown to Biden’s inauguration ceremony officially advised people： Don’t come.

　　On January 14, members of the National Guard in the Capitol area in Washington, DC, USA.

　　On January 17, local time, the 72-hour countdown to the inauguration ceremony of the new US President Biden has entered. During the field visit, the reporter saw that Washington, the capital of the United States, which has been in shock since the riots on Capitol Hill, is now "fully armed". The White House, the Capitol and other places are "heavily guarded", and security facilities such as fences and roadblocks are common in the city center. Under the double shadow of the threat of violence and the spread of the epidemic, officials in Washington and nearby States have a suggestion for the American people who have the idea of viewing the ceremony — — Don’t come.

　　like confronting a formidable or mortal enemy—be on one’s guard against all possible dangers

　　The United States is fully guarded by land, sea and air.

　　"I’ve never seen this before."

　　The violent attack of demonstrators on the capitol on January 6 undoubtedly dealt a heavy blow to Washington’s psychological defense. The early warning of possible violent demonstrations before and after the inauguration ceremony has made Washington highly alert. Washington has continuously upgraded its security measures in the past few days and has entered a state of emergency since January 11.

　　In this case, the "nerve" of security work continues to be stimulated. According to local media reports, on January 15th, local time, the police arrested a man driving a truck at a checkpoint near the Capitol and found that he was carrying a pistol full of bullets, with more than 500 bullets in it and a forged document.

　　At present, downtown Washington is quite like a heavily guarded military base, with many soldiers, fences and roadblocks.

　　The U.S. Department of Defense said on January 15th that as many as 25,000 National Guard members have been authorized to assist in the security work of the inauguration ceremony of the President. This scale is equivalent to five times the total number of US troops currently stationed in Iraq and Afghanistan.

　　The Capitol and the White House are undoubtedly the two "key protection objects" related to Biden’s inauguration ceremony on January 20. The reporter saw that the Capitol, the White House and the nearby main sections have been surrounded by high fences to prevent climbing and roadblocks. Some major intersections have military personnel on duty and military vehicles parked, and security checks are provided for personnel and vehicles.

　　National mall, which is located between the Capitol and the White House, is closed for a week from January 15th. Washington Monument, the highest landmark in Washington, was closed from January 11th to 24th. Thirteen subway stations and several bus lines near the White House and the Capitol will be temporarily closed.

　　500 meters away from the North Gate of the White House, it can be seen that members of the American National Guard are fully armed to guard the intersection. 14th Street, not far from the White House, was originally quite busy, with restaurants, cafes and bars on both sides of the street, but there were few people this weekend. Many building doors and windows are nailed with wooden boards to prevent violence.

　　A passerby told reporters: "I have never seen this battle."

　　The capitals of 50 States in the United States are ready to respond to the demonstrations of Trump supporters. California, Illinois, Pennsylvania and Wisconsin all started the National Guard, and Texas directly closed the capital, and some States prohibited carrying weapons … … Each state has launched a variety of security measures to ensure safety during the inauguration ceremony.

　　According to Politico, the transportation modes of land, sea and air have all strengthened security. Major airlines are now banned from carrying guns, and alcohol services on board are suspended. The airport has opened a safe passage to protect officials from the threat of crowds. The Federal Aviation Administration (FAA) has also issued new regulations on high fines and even imprisonment for passengers in advance. In addition, trains and subways have taken corresponding measures such as closing stations or strengthening security forces.

　　Serious epidemic situation

　　The National Guard has no COVID-19 test plan.

　　The number of infected people is bound to increase further.

　　According to CNN, in order to ensure the security of the capital during the inauguration ceremony, the Pentagon authorized about 25,000 National Guards to travel to Washington. However, when this large number of personnel were dispatched, it was also the time when the United States had the largest number of deaths in the COVID-19 epidemic. According to Johns Hopkins University, in the first two weeks of 2021, that is, the first half of January, there were more than 3.2 million new cases in the United States.

　　A spokesman for the National Guard told CNN that most of the more than 20,000 National Guards had not been tested for COVID-19 before or after they were deployed from various states in the United States to Washington, D.C.. The spokesman said that the COVID-19 test for members of the National Guard was conducted "on a case-by-case basis", and those who had symptoms or had been exposed to Covid-19 were encouraged to take the test, but there was no extensive requirement. The existing screening procedures include temperature detection and screening inquiry. When the task to be performed allows, wearing a mask and social distance will also be carried out accordingly.

　　However, as we all know, asymptomatic infected people will also spread the virus. Without extensive testing, it is difficult to confirm whether any of these more than 20 thousand people carry the virus. In the event of a riot like January 6, it is impossible to maintain social distance.

　　According to the US Military Times, as of the afternoon of 15th local time, 43 of the more than 7,000 national guards in Washington have tested positive for Covid-19. As more national guards gather from all over the United States, the number of infected people is bound to increase further.

　　Jon harris, Major General of the Ohio National Guard, recently publicly expressed his worries: "I want to remind you that these National Guard people we called to work were doing other tasks the other day and had no idea that they would come to Washington. Bringing these people together is a real worry for us. "

　　Greater threat

　　There are "lone wolf" extremists recently.

　　Far more intense "counterattack"?

　　According to The Wall Street Journal, with the dramatic escalation of security measures in Washington, D.C. and state capitals, extremist organizations have also changed their strategies, which means that "lone wolf" extremists will become a greater threat in the next period of time, and it also means that a more intense "counterattack" may be ushered in for a longer period of time in the future.

　　It is reported that far-right organizations such as "Pride Boy" and "The Oathkeepers" who participated in the riots on January 6 urged their followers to avoid major cities with strong security forces at present, or to keep a "low profile" completely and avoid large-scale gatherings, or to gather outside the state capital.

　　However, these people still oppose the incoming new government team. Under the recent tight security, "lone wolf" extremists are difficult to monitor and pose the greatest threat. In the longer term, when the security deployment is relaxed, these far-right groups may become more aggressive in the next few months.

　　In an email sent on the 13th, the leaders of "Promise Keepers" also called the incoming president "illegal", demanded "assembly now" and reminded them to assemble near the state capital.

　　Enrique Tario, the leader of "Pride Boy", said in an interview on 15th that he is now considering some demonstrations that are "more effective, with fewer people, but can create more sparks", and may also participate in some non-violent activities, such as disturbing politicians’ speeches at rallies.

　　The Chinese Embassy in the United States "strongly reminds"

　　In addition to Washington, DC, many States in the United States have also stepped up their prevention against possible local violence before and after the inauguration ceremony of the president.

　　The Chinese Embassy in the United States issued an important notice on January 15, strongly reminding citizens and institutions in China to pay attention to the social security and epidemic situation in the United States:

　　At present, the security situation in the United States is extremely grim. Washington, D.C. has declared a state of emergency. The National Guard has deployed large-scale forces to safeguard the security of the capital, and various states have taken corresponding security measures to varying degrees. The social security situation is highly worrying. Recently, a citizen of China who is studying for a doctorate was shot and killed innocently. The epidemic situation in the United States is still developing, the number of confirmed cases and deaths has reached record highs, and mutant viruses are constantly appearing. The Embassy of China in the United States once again reminds citizens and institutions in China to raise their awareness of safety protection, pay close attention to local public security and epidemic situation, be vigilant and avoid going to demonstrations, assemblies and other gathering areas.

　　Know more about the news

　　On January 20th, Biden’s inauguration ceremony will be held in the Capitol as usual.

　　Trump has made it clear that he will not attend Biden’s inauguration ceremony. Although this is not the first time in history that the outgoing president missed the inauguration ceremony of his successor, it is also the first time in more than 150 years.

　　In the past, there was a presidential inauguration parade after the inauguration ceremony, which could March along Pennsylvania Avenue to the White House, but this link will probably shrink this year.

　　An activity was added before the inauguration this year, and a ceremony was planned to be held in the reflection pool in front of the Lincoln Memorial on the evening of January 19th to mourn the American people who lost their lives in the COVID-19 epidemic.

　　Chengdu Business Daily-Red Star Journalist Lin Rong Comprehensive Xinhua News Agency

The classic returns, and the new version of Jin Yong’s martial arts pioneering work, Book and Sword, is on the line.

Adapted from Jin Yong’s first martial arts novel, it was produced by Guanju Film (Beijing) Science and Technology Culture Co., Ltd., Zhejiang Xingguang Brilliant Film Co., Ltd. and Guangzhou Kungfu Phantom Culture and Art Center. It was jointly produced by Tanghulu Film, Netflix Xingguang Film, Strange Film, Dream Film, Tianmai Culture Media, Hejin Culture Media and Parallel Time Film and Television Media, with exclusive promotion by Two Bit Entertainment and exclusive data strategy support by Two Bit Technology, directed by Liu Binjie and written by Han Jian. Li Wei acted as the action director, starring Li Mingxuan and Cui Zhenzhen, starring Du Yuming and He Zhonghua, starring Wang Jizhmingzhu, Liu Fengchao, Pu Shuai, Enhe Kang, Dong Shaohui and Haoze Leng, and the film "Book of Sword and Hatred" specially starred by Liu Beige and Hu Yiyao was launched on iQiyi and Tencent today. The innovative plot and solid play successfully set off a wave of martial arts viewing among the audience.

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The Book of the Sword and the Revenge is the pioneering work of Jin Yong’s fourteen works of "Flying Snow Shoots White Deer in the Sky, Laughing at the Book God and the Man Leaning on the Peach Blossom", which is of different significance to the martial arts market and fans. The remake of this novel is not only a review of childhood classics, but also a continuation of martial arts glory. In view of the fact that most of the martial arts audience are familiar with the plot, the main creator boldly innovated on the basis of the original work, opened up a brand-new story line, added key new characters, and also developed the personality characteristics of the original characters.

　

In the early years of the Qing Dynasty, the Red Flower Club led the Jianghu Rightists to fight against the Qing Dynasty and regain their sight, hoe the strong and help the weak. Wen Tailai, the four masters, was ambushed and captured by the imperial court. Chen Jialuo, who had just become a martial arts master, was ordered to become the new chief helmsman. When he first arrived at the chief helmsman, he was chased by a killer. After several struggles, he was rescued by Bai Hua Ge’s singer Yu Ruyi. At this time, the Jianghu has spread all over the world. Chen Jialuo holds the big secret of Fu Wang’s treasure, so he played along, used the secret of the treasure to win over Yu Ruyi, who is good at changing her appearance, and experienced the detention position of Wen Tailai from the official beadle money, and rescued Wen Tailai together with Zhao Banshan and Luo Bing of the Red Flower Club. Along the way, Chen Jialuo was constantly ambushed by the imperial court, and he and Yu Ruyi also developed a hazy love affair, and the spy inside the Red Flower Club was always shrouded in clouds and mountains. What’s even more amazing is that when everyone in the Jianghu is paying close attention to Fu Wang’s treasure, a bigger royal conspiracy has been quietly brewing.

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Although there have been many versions of remakes, among which there are many high-quality products with large production and strong lineup, this version of "Book Sword and Revenge Record" still presents a good level. As we all know, the theme of martial arts has been declining for many years, and the audience has been struggling to play in slow motion, dead white filters, and boasting for a long time. In the final analysis, the most important "chivalrous" flavor has been missing in martial arts film and television works in recent years. The film firmly grasps the essence of the word "Xia". First of all, it works hard in fighting, abandons slow-motion dance fighting, and returns to the martial arts style of boxing to meat, which is fierce and fierce. The characters in the film are full of fierce and chic Jianghu flavor, which is enough for the audience to see their blood boiling. In the way of clothing, the master is also loyal to the narrative environment of folk Shan Ye. All the people in the Red Flower Club are dressed simply, and their style highlights the heroic spirit of the rivers and lakes. The high-ranking officials in the court, such as Gan Long and Qing court, show their extravagance. The realistic style of clothing greatly helps the audience enter the swordsmen’s world with swords and shadows.

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Can have such a high quality production level, thanks to a group of professional staff in front of and behind the film. Director Liu Binjie has rich experience in directing action movies, and his previous works include Mutants: Ghost Wars, White Fox, Four Heroes of Luban, Da Yan Shu Shi and other films, which have achieved good box office and word-of-mouth results. Li Wei, the action director, is also experienced. He has contributed many high-light action scenes in the cinema films "Heroes of Dunhuang", "The Battle of the Tigers" and the online films "Heavy Men", "The Tomb of Guanshan Mountain", "The Wife of Shop-owner 3" and "The Tomb of the Wolf King in Xixia", and can design exquisite action scenes according to the characters and story sites.

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Li Mingxuan, who plays Chen Jialuo in the film, is a new generation of mainland action actor who rises in Ran Ran. He is not only outstanding in appearance, but also a must in acting. He has had wonderful performances in big productions such as Trumpet in Place in My People My Homeland, Detective Chinatown 3. Hua Kui Yu Ruyi is the original character of the film, but also a key part of the story. Cui Zhenzhen, an actress, well interprets the contradictory background of this role, showing the audience her struggle between love and family feud, and her scenes also add many characteristics to the film, such as romance, bitterness and reversal. Liu Fengchao, who plays Wen Tailai, has been practicing martial arts since he was a child. He won the first place in Hebei province’s gun fencing competition for five consecutive years and was rated as a national master athlete. With his profound martial arts skills, it is more appropriate to play the majestic thunder runner. In addition, the film also invited Du Yuming and He Zhonghua, two veteran actors, who are familiar faces in many classic martial arts dramas of childhood, and created many classic martial arts figures. Their joining has added a lot of color to the overall lineup.

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Generally speaking, the new version of "The Book of Swords and Enemies" is a martial arts film with innovative plot, amazing performance and online production level. The anecdotes of the ruling and opposition parties, vivid martial arts characters and hearty fighting scenes in the story can make the audience feast their eyes. At present, the film has been broadcasted by iQiyi and Tencent. Let’s catch up with martial arts fans!

The Central Meteorological Observatory continued to issue the warning of blizzard+gale+cold wave at 06： 00 on November 6.

CCTV News:According to the website of the Central Meteorological Observatory, the Central Meteorological Observatory continued to issue an orange warning of blizzard and a blue warning of strong wind and cold wave at 6: 00 on November 6.

The Central Meteorological Observatory continued to issue an orange warning of blizzard at 6: 00 on November 6.

It is estimated that from 08: 00 on November 6 to 08: 00 on November 7, there will be heavy snowstorms in parts of southeastern Inner Mongolia, central, eastern and southern Heilongjiang, most of Jilin, and central and northern Liaoning. Among them, there will be heavy blizzards in parts of southeastern Inner Mongolia, northeastern and southern Heilongjiang, and central and western Jilin, with local heavy blizzards (30-40 mm). The depth of newly added snow in some areas above is 10 ~ 20cm, and the local area can reach more than 30cm.

Defense guide:

1. The government and relevant departments shall, in accordance with their duties, do a good job in the emergency work of snow disaster prevention and freezing injury prevention;

2 transportation, railway, electric power, communications and other departments should strengthen the inspection and maintenance of roads, railways and lines, and do a good job in road cleaning and snow melting;

3. Reduce unnecessary outdoor activities;

4. Reinforce temporary structures that are easily crushed by snow, such as scaffolding, and drive outdoor livestock into the shed to feed.

The Central Meteorological Observatory continued to issue a gale blue warning at 6: 00 on November 6.

It is estimated that from 08: 00 on November 6 to 08: 00 on November 7, there will be strong winds of 5~6, gusts of 7~9 and local level of 10 in southeastern and central and western Inner Mongolia, Heilongjiang, central and western Jilin and Liaoning. The Bohai Sea, the Bohai Strait, most of the Yellow Sea, the northern part of the East China Sea, the Taiwan Province Strait and the northeastern part of the South China Sea will have strong winds of magnitude 7-8 and gusts of magnitude 9, among which the winds in the Bohai Strait, parts of the northern and central parts of the Yellow Sea can reach magnitude 9 and gusts of magnitude 10-11.

Defense guide:

1. The Central Meteorological Observatory and China Maritime Search and Rescue Center remind ships sailing and operating in the sea areas affected by strong winds to pay attention to navigation safety;

2, forest, grassland, urban fire departments to prepare for fire prevention, airport, railway, highway and other traffic management departments should take measures to ensure traffic safety;

3, stop high altitude, water outdoor work and recreational activities, reinforcement or proper placement of hoardings, scaffolding billboards, simple facilities and other structures that are easily blown by strong winds;

4. Pedestrians and vehicles should not stay in temporary buildings such as tall buildings and billboards, or under trees.

The Central Meteorological Observatory continued to issue a cold wave blue warning at 6: 00 on November 6.

Affected by strong cold air, it is estimated that from 08: 00 on November 6 to 20: 00 on November 7, the temperature will drop by 6 ~ 8℃ in eastern Inner Mongolia, south-central Northeast China, eastern Huanghuai, eastern and southern Jianghuai, and eastern Jiangnan. Among them, the temperature drop in parts of southeastern Inner Mongolia and south-central Northeast China can reach 10 ~ 14℃. The lowest temperature line of 0℃ will be located in northern Hebei, northern Tianjin, southwestern Shanxi to Guanzhong Plain in Shaanxi and southeastern Gansu. There are 4 ~ 6 northerly winds in the north of the middle and lower reaches of the Yangtze River, with gusts of 7 ~ 9, and the local level can reach 10; On the night of 6th to 7th, there were 7-8 winds in Bohai Sea, Yellow Sea and East China Sea, and the maximum gust was 9-11.

Defense guide:

1, the government and relevant departments in accordance with their duties to prepare for the cold wave;

2. Pay attention to adding clothes to keep warm;

3. Take certain protective measures for tropical crops and aquatic products;

4. Prepare for the wind.

The 2.7 billion contribution to the hot search of countless National Day files is inseparable from the marketing ＂combination card＂


Special feature of 1905 film network　The strength of Jiqi’s uncle circle kept breaking the news. The roadshow of "Former 4" turned into a "love emergency room", and the tears were spilled on the Northeast Road, and tears were shed with emotion. …


In the past National Day, the box office figures kept rising. At the same time, the main creators of major head films also went deep into all parts of the country, communicating with the audience at zero distance, sharing their hearts and living Qi Fei in fancy, and boosting the reputation and popularity of movies.


At the same time, based on the successful experience of the summer file, the movie channel continued to carry out the "panoramic documentary live broadcast" of the four blockbusters of the National Day file, and exclusively talked about the core creation of the movie before and after the premiere ceremony and roadshow, and distributed and spread it with the help of the new media matrix to create an explosion topic, and played a marketing "combination card" online and offline.



Whether it is in full swing in the summer or in a steady performance in the National Day, roadshows are still a "battleground" for various blockbusters. We can’t help but ask, what is the value and significance of roadshows in the short video era, and what new ways of playing have collided?


one

Why do we still need a "road show"


As early as 2016, I wrote a long article detailing the value of the film roadshow. One of the paragraphs reads: "The film roadshow is often called the last trembling of the fate of a film, and it is also the most important part of film promotion. The main creation can visit the audience to watch the film, listen to the audience’s feelings most intuitively, and communicate with the audience at close range, which is not only conducive to the spread of film word of mouth, but also to increase the film arrangement in the cinema to a certain extent. "


The tradition of China film roadshows has a long history, and it entered its golden age around 2015. For example, the director once set a record by traveling to 188 cinemas in 31 cities, which also earned him the reputation of "the first person on the road show".



However, with the increasing influence of online platforms such as Weibo, WeChat, Tik Tok and Aauto Quicker, and the wave of short video era, film promotion has become more and more online. In this context, do we still need roadshows? The successful experience of many films this year has given a positive answer, which is mainly reflected in the following aspects.


First of all, at the road show site, the audience can interact with the main creators and stars at zero distance, and this sense of ceremony of watching movies is irreplaceable by online publicity. Through talent show, heart-to-heart sharing and other forms, it is easy for the audience to increase their understanding and goodwill towards the actors and films. With the blessing of a sense of ceremony and experience, it is also easier to make Amway films to friends and relatives around them, which is conducive to the fermentation of word of mouth.


This kind of interaction is equally precious to the master. The director once said that the roadshow is the closest way to communicate with the audience, so that he can adjust the propaganda direction immediately according to the feedback from the audience, and even the creation details of the next film.



Second, it can integrate and incite regional resources, mobilize more local channels to join the film promotion work, increase the exposure of the film in the major media in the region, and cover the corners that conventional propaganda can’t reach. At the same time, the road show arrangement is also conducive to winning more support from cinemas and cinemas, and combining with accurate regional distribution, it will deeply incite the audience in a certain region.


In addition, continuous roadshows are also helpful for word-of-mouth masterpieces to give full play to the long tail effect. With excellent quality and roadshow topic fermentation, Feng Shen Part I drew a box office curve with full stamina when it was not optimistic in the early stage. The National Day masterpiece "Volunteers: Attack by Heroes" is also expected to achieve a counterattack with word of mouth, and its ongoing national roadshow will also add a "fire" to the box office growth.



It is not difficult to see that although it is difficult to quantify the direct contribution of roadshows to the box office of films, they still play an irreplaceable role at present. At the same time, in the all-media era, offline roadshows and online multi-channel linkage also provide more imagination for film promotion and marketing.


two

In the era of short video, how can roadshows be played?


Facing the wave of the short video era, the propaganda idea of roadshows is no longer limited to word-of-mouth fermentation in a certain region, but hopes to produce short video materials with interactivity and hot topics with the help of roadshows, so as to achieve a wider range of out-of-circle communication.


Take the National Day movies as an example. The lineup of "Uncle Circle YEATION" in "Rock-solid" has its own flow, and the fancy interaction between the popular masters and the audience frequently creates famous scenes; When returning to the shooting location of Chongqing Road Show, the film propaganda was also combined with local characteristics, and the contents such as "Starring in Chongqing dialect" and "Yu Hewei finally eats hot pot" also achieved good communication effects.



The roadshow scene of "Ex-4" has turned into a large-scale "emotional consultation room", where the creators share their sharp attitudes towards hot topics such as marriage, love, ex-husband, love rat, etc., and frequent golden sentences can always hit the pain point and arouse the resonance of netizens.



Volunteer Army: Attack of the Heroes focuses on "Full of Dry Goods". For example, unknown films such as "Being selected by Chen Kaige because of the high-flying faction", "I said that Daxun Wei was so nervous that I drank crazy in the first scene" and "It took 25 years to change from an audience in Chen Kaige to an actor" were exposed behind the scenes in roadshows and live broadcasts, which triggered heated discussions among netizens.



Although the popularity of short videos related to roadshows continues, the spread of short videos is obviously limited in quantity, depth and richness of forms, and many high-quality contents are not well spread and displayed. In the urgent need of the industry, the film channel media team combined with the live experience of large-scale events in the past and relied on the operational planning and production ability of the professional content team to innovate the "panoramic documentary live broadcast" mode, looking for a new increment of film announcement.


The first battle of "Fengshen Part I" was a success. It followed the roadshow for six consecutive days, and created an exclusive dialogue, digging up behind-the-scenes stories and hot topics. The related topics were read more than 2 billion times.


On the National Day, Six Princesses also continued to tailor-made "in-depth documentary live broadcast" for four films, Rock-solid, Volunteers: Attack by Soldiers and It’s not as if the blood is boiling so much, and combined live broadcast, short video, column and viewing group to create the strongest communication volume.



In order to ensure the timeliness and unusual exclusive perspective of the announced content, the live broadcast team of the movie channel follows the film creative team all day, and can produce fresh and massive first-hand materials in a short time. On the premiere day of "Rock-solid", the "Six Princesses" team sent seven shots to shoot seven masters, just to present a panoramic view before and after the stage; "Ex-4: Early Marriage" premiered live for 11 hours, witnessing the opening of the pre-sale with the main creator.



Different from the conventional short video presentation, the movie channel team upholds three magic weapons of featured live broadcast: authenticity, interaction and customization. It is highly realistic and shows the true "entertaining the living"; Pay attention to users and listen to the real evaluation of the film and actors by the audience; It also has excellent production standards and differentiated customized live broadcast solutions.


In the live broadcast, Lei Jiayin, the star of Rock-Solid, drank ginseng water in the hotel to keep healthy, and talked all the way. After the premiere, those who came to watch the movie came across hugs with the actors, and Chen Kaige, the director of Volunteers: Attack of the Heroes, challenged the bag, and Zhang Songwen signed the poster carefully, which impressed everyone.



Sincere efforts have also received enthusiastic response from the audience. Before and after the National Day, the number of short videos released by the media matrix of movie channels exceeded 600, the number of blog posts in Weibo exceeded 1,800, the number of short videos played exceeded 200 million times, the total number of hot searches on the whole platform exceeded 111, and the total reading volume exceeded 2 billion times. The key films of the National Day archives were launched in conjunction with the media live broadcast, and the live broadcast was watched over 150 million times. With high-quality content, professional perspective and topic sensitivity, the potential energy of roadshows in film promotion was released to the maximum.



Film creation is inseparable from the audience, which is the charm and value of roadshow as the "nearest" publicity form to the audience. "The fragrance of wine is afraid of the depth of the alley". The new experience gained by the National Day stalls in roadshows and the new ways of playing will also accumulate valuable wealth for the subsequent film announcements, so that every good China film can be seen by more audiences.


Tesla’s reorganization promotes FSD’s entry into China

On the occasion of electric vehicle giant Tesla’s full bet on autonomous driving technology, the company’s CEO Musk is setting off a round of "executive reshuffle" on a global scale. The reporter learned from many sources that the important direction of Tesla’s business restructuring this round is to promote the landing of its autonomous driving technology FSD software, including its development in China. (Yicai)

Tengshi N9 real car appears on the street： it is bigger than the ideal L9, and its peers can’t catch up in 5 years.

Tengshi N9 has been confirmed to be unveiled at Guangzhou Auto Show, but its real car without disguise unexpectedly took the lead in the streets of London. Judging from the pictures of the real car, the car body is huge, with more straight lines, a closed grille on the front face, segmented headlights and multi-spoke wheels, which greatly enhances its gas field.

Combined with the previous information of the car, the new car is positioned as a smart luxury flagship large SUV, and the targets are the models such as Wenjie M9 and BMW X5L. Previously, Zhao Changjiang, general manager of Tengshi Sales Division, even said: Tengshi N9 is nearly 5 m 3 long, and it has undergone a number of rigorous tests, which is an SUV that its peers can’t catch up with in five years.

Judging from the body size, the 5.3-meter-long body really exceeds the ideal L9 and the car body of the M9. As for the styling design, Tengshi N9 brings a lot of freshness, and the headlights have good recognition after lighting. The front bumper creates a prominent three-dimensional effect, and the color matching is quite advanced. Some netizens said that this model is better than the M9. Of course, there is no standard for aesthetics, but Tengshi N9 does conform to the aesthetics of high-end large SUVs.

In addition, the interior of the new car was also exposed together, which can be said to be very similar to Tengshi Z9. The embedded instrument+large-size HUD head-up display, floating central control panel, as well as the iconic four-position steering wheel, hidden air outlet and central armrest box have a strong Tengshi flavor.

In terms of performance configuration, referring to Tengshi Z9, it is expected that Tengshi N9 will also provide pure electric power and plug-in hybrid power. The plug-in hybrid version adopts a hybrid exclusive P platform, which has long pure electric endurance performance, and is also equipped with dual-cavity air suspension and three-motor rear wheel steering technology, which supports compass turning and intelligent crab walking.

N Comments: From the hot sales of M9, it can be seen that the domestic demand for medium and large high-end SUV models of 400,000-500,000 is increasing. After all, it is time for consumers who used to buy BMW X5 and Audi Q7 to change cars. For this group of people, the price doesn’t seem to be a problem. Of course, I want to try new products and experiences when changing cars. Do you think Tengshi N9, which sells for 500,000 yuan, can sell well? (Photo: Network/Text: Gerald)

Scientific connotation and practical requirements of politics in the new era

　　Under the concern of the CPC Central Committee with the Supreme Leader as the core, the post-earthquake recovery and reconstruction work in Wenchuan has achieved remarkable results. The picture shows the rural scenery of Xiushui Town, Anzhou District, Mianyang City, Sichuan Province. Xinhua news agency

　　In the new era, a prominent feature of the Party Central Committee governing the country with the Supreme Leader as the core is to speak clearly about politics. Since the 19th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has pointed out on many occasions that the quality and ability of a cadre in party member should first be judged by whether he is politically stable and reliable, and whether he consciously safeguards the authority of the CPC Central Committee and centralizes and leads. Among all the abilities of leading cadres, political ability is the first. Grasping the connotation of current politics and its ruling logic scientifically is of great practical significance for improving political position, strengthening political awareness and enhancing political skills.

　　1. The political mission of the Party in the new era is to realize the great rejuvenation of the Chinese nation.

　　In the party’s political discourse, in addition to the use of political concepts in the sense of political power, politics is also used from the perspective of the connotation of the times and the basis of governance. The most typical is two sentences: development is the biggest politics; Popular support is the greatest politics. In May 2015, the General Secretary of the Supreme Leader pointed out at the Central United Front Work Conference that the opposition of people and the contrast of strength are the key to the success or failure of the cause of the party and the people, and they are the biggest politics. Development is people-centered, and only by constantly meeting the people’s growing needs for a better life can we win the masses and win the times. Of course, we are talking about all-round development, not just economic development; It is scientific development, not extensive development.

　　The 19th National Congress of the Communist Party of China clarified the party’s initial intention and mission, and actually gave politics a brand-new connotation: seeking happiness for the people of China and rejuvenation for the Chinese nation. On December 1, 2017, at the high-level dialogue between the Communist Party of China (CPC) and the world’s political parties, General Secretary of the Supreme Leader emphasized: strive for peace and development for mankind. The Communist Party of China (CPC) is not only a political party seeking happiness for the people of China, but also a political party striving for the cause of human progress, and always takes making greater contributions to mankind as its mission.

　　The Communist Party of China (CPC)’s political mission in the new era is to take charge of the "Four Greatness", adhere to and develop Socialism with Chinese characteristics in the new era, and complete the Chinese dream of building a well-off society in an all-round way, basically realizing socialist modernization, building a socialist modernization power in an all-round way and realizing the great rejuvenation of the Chinese nation step by step. It can be seen that the politics we are talking about is by no means "short politics", but by solving the problem of insufficient imbalance, we can better meet the people’s growing needs for a better life; Our struggle is by no means a "class struggle", but to overcome all kinds of difficulties and obstacles on the road of national rejuvenation with historical responsibility and fearless spirit; Now, when we talk about revolution again, we want to maintain the enterprising spirit formed in the revolutionary era and continue to promote social change and the self-construction of the ruling party.

　　2. The overall leadership of the Party is the premise and guarantee to realize the great rejuvenation of the Chinese nation.

　　In recent years, several major political conclusions have been repeatedly emphasized: the Communist Party of China (CPC) is the highest political leadership force in China; Party, government, military and civilian studies, east, west, north and south, the party is the leader of everything; The Communist Party of China (CPC)’s leadership is the most essential feature of Socialism with Chinese characteristics and the greatest advantage of Socialism with Chinese characteristics system. In this regard, we should strengthen our understanding of the following aspects:

　　First, the emphasis on the party’s overall leadership and the party leading everything now is mainly due to the fact that the party’s leadership has been blurred, weakened and marginalized for a period of time. Some people don’t deny the party’s leadership verbally, but when they get busy, they put it aside, and the organization, personnel and work are not in place or become a mere formality. Some people even use the excuse of "separation of party and government" to weaken and overhead the party’s leadership. As a result, the party’s leadership is blurred, weakened and marginalized, and it is difficult to fully implement the major decisions of the central government, and the management of cadres in party member is lax and soft, which leads to corruption, bad work style and other problems.

　　Second, to accomplish the major deployment, political mission or historical mission in the new era, we must unify our thoughts and actions and break the pattern of vested interests, otherwise we will delay the opportunity and accomplish nothing. This process is full of predictable and unpredictable risks. Without the central flag-raising orientation, subversive mistakes may occur. Therefore, emphasizing the centralized and unified leadership of the CPC Central Committee is an urgent need to meet major challenges, resist major risks, overcome major obstacles and solve major contradictions.

　　Third, the overall leadership of the party is mainly political leadership. The so-called political leadership, first of all, is the leadership in political direction, political decision-making, political discipline, etc. In order to realize this kind of leadership, we need ideological, organizational and cadre protection. From the point of view, the overall leadership of the party is not the leadership at the management and operation levels. From the perspective of role orientation, the party’s leadership should "take the overall situation and coordinate all parties"; From the function point of view, the content of the party’s leadership is to "take the direction, seek the overall situation, formulate policies and promote reform." A series of specific expositions by the Supreme Leader General Secretary also dialectically expounded the relationship between the Party and other parties. On the one hand, it highlighted the importance of the Party’s leadership, on the other hand, it also paid attention to giving full play to the enthusiasm of all parties. In other words, upholding and strengthening the party’s overall leadership is not to replace specific organizations and take care of some specific things in great detail. The view that emphasizing everything under the leadership of the party means "no distinction between party and government" and "unity of party and government" is incorrect.

　　3. The party’s leadership should be strong, and political construction must be given priority.

　　The content of the party’s political construction includes seven aspects: First, political loyalty. Ensure that the whole party obeys the central authorities, and uphold the authority of the Party Central Committee and centralized and unified leadership. The second is the political line. Adhere to the party’s basic line in the primary stage of socialism and consciously implement the major decision-making arrangements of the CPC Central Committee. The third is political discipline. Strictly abide by political discipline and rules, and maintain a high degree of consistency with the CPC Central Committee in political stance, political direction, political principles and political road. The fourth is political life. Strictly implement some norms of inner-party political life under the new situation, and create a good political ecology with a clean atmosphere. The fifth is political principle. Strict implementation of democratic centralism not only fully promotes democracy, but also is good at centralization and unification. Sixth, political value. Be loyal, honest, fair and upright, realistic, honest and clean, and prevent and correct the erosion of the principle of commodity exchange. The seventh is political responsibility. Constantly improve political awareness and political ability, so as to be loyal to the party, share worries for the party, perform due duties for the party and benefit the people.

　　Guiding the Party’s all-round construction with political construction will fully and concretely embody the above seven aspects in all fields of Party building.

　　In terms of ideological construction, highlight political ideals. Firmly believe in Marxism, the lofty ideal of communism and the common ideal of Socialism with Chinese characteristics, and persist in arming our minds and guiding our work with Socialism with Chinese characteristics Thought of the Supreme Leader in the new era. In terms of organizational construction, highlight political standards. Party member, which deviates from the requirements of political construction, can’t develop and its cadres can’t be reused. In terms of work style construction, we should highlight our political stance. Adhere to the mass line, strictly implement the eight central regulations, and establish a correct view of political achievements. In terms of discipline construction, highlight political rules. Strictly abide by the provisions of party discipline and state law and keep all kinds of bottom lines. In the fight against corruption, we should stress political inspection and supervision, and urge party organizations at all levels, party member and cadres to fulfill their political responsibilities.

　　To sum up, achieving the goal of "two hundred years" and the great rejuvenation of the Chinese nation is the most fundamental requirement of politics in the new era and the historical mission of the party; To fulfill the political mission of the new era, we must uphold and strengthen the party’s overall leadership, especially political leadership; To be strong and powerful, the Party’s leadership must implement the requirements of political construction and promote the comprehensive and strict management of the Party. This is the fundamental logic of the party’s ruling in the new era.

　　(Author: Zeng Jun, vice president and professor of Party School of Shanghai Municipal Committee of the Communist Party of China, and distinguished researcher of Socialism with Chinese characteristics Thought Research Center of Shanghai Supreme Leader in New Era)

Overseas warehouse, open up the ＂last mile＂ of cross-border logistics

In an overseas warehouse in Guadalajara, Spain, staff are sorting goods. Xinhua News Agency reporter Meng Dingbo photo

According to the latest data from the General Administration of Customs of China, in 2020, 2.45 billion votes of import and export lists were cleared through the customs cross-border electronic commerce management platform, up 63.3% year-on-year. With the rapid development of cross-border e-commerce, China enterprises have accelerated the construction of cross-border logistics systems, including overseas warehouses. At present, the number of overseas warehouses has exceeded 1,800, which has become a new foreign trade infrastructure to support the development of cross-border e-commerce and expand the international market.

Cross-border logistics docking local distribution

The recently released Blue Book of Cross-border E-commerce: China Cross-border E-commerce Development Report (2020) points out that the scale of cross-border e-commerce market in China is expected to reach 280 billion yuan in 2020, and it will continue to achieve leap-forward growth. The rapid development of cross-border e-commerce has spawned diversified development needs of cross-border logistics. Overseas warehouse is not only the product of cross-border e-commerce and cross-border logistics, but also the general trend of logistics industry in the era of cross-border e-commerce.

In 2012, seeing the cross-border e-commerce logistics business opportunities, Ouyang Ke, a China businessman who has been engaged in the logistics industry for a long time, and Murphy, a British partner, set up Royal Logistics Co., Ltd. in Shenzhen to deliver goods to the world. Since opening its first overseas warehouse in the UK in April 2014, the company has established overseas warehouses in dozens of countries in Europe, Asia, America and other regions.

"When goods arrive in Britain from China, it usually takes about a month to reach the destination if traditional logistics methods are used. Nowadays, through overseas warehouses set up by China enterprises, British consumers can receive China goods within two days. The form of overseas warehouses has enhanced the advantages of logistics and distribution in China. " In Murphy’s view, in addition to the limitation advantage, the bulk import of overseas warehouses can save the value-added tax and import duties of high-value products, and also help customers to handle returns. In the context of fierce competition in e-commerce, there is no doubt that the return guarantee can establish a better brand image for sellers.

"During the epidemic prevention and control period, the advantages of overseas warehouses are prominent, because there is sufficient stocking in advance, and local logistics can deliver faster." Ouyang Ke said that e-commerce companies in China can upload orders online and seamlessly connect with the local English system. With the help of overseas warehouses, a whole set of international logistics solutions make cross-border shopping more efficient, from purchasing, export tax rebate, import declaration, overseas warehousing and finally integrating local logistics delivery. He believes that overseas warehouses are committed to reducing costs, improving distribution efficiency and providing one-stop solutions, which will help solve the "last mile" distribution problem of China products in overseas markets.

Optimize the shopping experience of overseas consumers

Leticia, a housewife living in the suburb of Madrid, recently planned to buy a double-door refrigerator, considering that she needed to "hoard food" and stay indoors less during the epidemic prevention and control period. After comparison, she found that refrigerators in local shopping malls are expensive, and there is an extra freight charge for home delivery. On a cross-border e-commerce platform in China, a double-door refrigerator only costs 399 euros, and free delivery, which Leticia thinks is very suitable. The next day after placing the order, the refrigerator was delivered to the door, and Leticia was pleasantly surprised.

Zhou Yan, head of the supply chain of the e-commerce overseas warehouse in Spain, said that they have two official overseas warehouses in Spain, and more than 10 third-party cooperative overseas warehouses, so that the goods can reach Spain, France and Poland in three days and reach Europe in seven days. Based on overseas warehouses, after-sales services such as goods return and maintenance are also undertaken locally, which optimizes the shopping experience of local consumers.

Lezanda is one of the largest online shopping websites in Southeast Asia. In March 2020, it added overseas warehouse service in Indonesia. Radna, an Indonesian girl who likes online shopping, said: "The quality and price of online shopping products are good, and the most important thing is fast delivery."

On the website of Guangzhou Speedtrade Tianxia Technology Co., Ltd. Japan Overseas Warehouse, a customer commented on the logistics service after purchasing wireless headphones: "Timely delivery, quick arrival and good packaging." Lin Yazhi, the founder of the company, said that in the first half of 2020, the sales of its overseas warehouses in Japan more than doubled. At present, epidemic prevention products have become the best-selling products.

Enhance the competitiveness of foreign trade enterprises

The establishment of overseas warehouses has directly narrowed the distance between China sellers and foreign customers, promoted the overseas marketing of China products and effectively enhanced the global competitiveness of China manufacturing.

Take the overseas sales of Jano electric balance car as an example. Since the opening of the Spanish overseas warehouse in June 2019, the overall stocking cost of this product has decreased by 15%, the logistics cost of a single product has decreased by about 20%, and the delivery cycle has been shortened from 45 days for cross-border delivery to 24 hours for local delivery in Spain, and 5 to 7 days for delivery in pan-Europe. The performance of dealers has also increased by more than three times.

Headquartered in Ningbo, Aosen E-commerce specializes in indoor home, outdoor rattan weaving, sports and fitness, baby products, pet products and other products. Relying on the "cross-border e-commerce+overseas warehouse" model, the net profit in the first three quarters of last year alone was 248.6 million yuan, a year-on-year increase of 1936.4%.

"Traditionally, cross-border e-commerce packages cross-border shipments according to orders, and overseas warehouses have built a closed loop of local supply." Zhou Yan said that under the current situation, overseas warehouses have actively played a regulatory role in stabilizing and smoothing the supply chain of the industrial chain. In addition, some China e-commerce companies set up overseas warehouses to help small and medium-sized e-commerce companies in their countries accelerate their development.

Nowadays, overseas warehouses have become an important link and service support for the development of cross-border e-commerce. In the future, overseas warehouses will make in-depth exploration in information construction, intelligent development, diversified services and localized operation, so as to help China products better enter the global market. (Reporter Yuan Jirong Qiang Wei jiang bo Wei Xu Liu Junguo)