标签归档:西安桑拿会所

What exactly is the Galaxy OS of Boyue X?

Nowadays, the car as a second living space can no longer meet the needs of young people only by relying on the three basic parts. It is smarter and more entertaining to capture the hearts of young people. Today we will talk about this Sanhao SUV, which is the best-selling SUV under its umbrella.

Five years ago, a sentence of "Hello, Boyue" ushered in the era of Chinese cars leading the world in intelligence. Now, Boyue X is listed, up the ante on the three good qualities of good-looking, easy-to-open and smart, inheriting the foundation of the Boyue family, injecting the new soul of X with "Flux energy surging, Relax enjoying freedom, Outfox outsmarting the future", and becoming a Chinese style intelligent SUV.

Powerful chip guarantees fast and smooth response, and AI voice is full of fun

One of the highlights of Boyue X this time is the Galaxy OS intelligent control center jointly built by Yikatong Technology, Geely and Baidu. This car-machine system adopts a new design method in voice interaction. It not only has new technology inside, but also is very user-friendly, once again defining the new standard of the 4.0 era of automotive intelligent digital cockpit. Geely Galaxy OS adopts a new generation of E02 high-performance digital cockpit computing power platform, 12nm process, 6G random access memory, 64G storage memory, and 8-core CPU, which makes the whole vehicle faster, the system response is faster, and the application switching is smoother. In addition, as the first mass-produced model of Baidu’s independently developed Honghu chip, Boyue X is equipped with Baidu Honghu intelligent voice computing platform and Mobileye EQ4 intelligent driving computing platform. The powerful chip integrated in multiple domains allows Boyue X intelligent cockpit hardware level to exceed the same level, greatly improving the wake-up speed, making the interaction experience smoother, just like a real-time conversation with friends.

This time, the AI real voice on Boyue X can record the voice of your closest relatives as a real voice package. At the same time, you can customize Q & A, talk and interact with relatives and friends in the car, and the boring driving becomes full of fun. It can be seen that the wake-up control can be directly read on the screen, reducing manual operation, and escorting the safety of you and your family.

All-dimensional interaction is intelligent and convenient, and the intimate cockpit atmosphere is full

The new intelligent AI interactive cockpit of Boyue X helps you bid farewell to the cold machine, and the whole vehicle brings a more considerate and warm driving experience. From the perspective of atmosphere, Boyue X directly fills the standard. The 72-color light-sensing interactive ambient lights equipped with the high-end version can link driving, sound and music, and 12 BOSE sound like a moving music hall, bringing palace-level sound effects.

There are also meters, cars, and HUD three-screen linkage, content display seamless connection, support for navigation three-finger sliding screen, instrument full-screen display navigation, so that drivers do not miss every intersection; 540 ° panoramic image with chassis perspective, smart non-sensory mobile phone digital key and mobile APP remote control, directly beyond the same level, shoulder-to-shoulder luxury. It is worth mentioning that the Boyue X is also equipped with a visual L2 + level intelligent driving assistance system, which can follow the car, recognize the road, avoid danger, remind, actively stop, actively follow, and automatically turn corners. At the same time, there are corresponding animations on the instrument for cars, cars, trucks, and pedestrians, which display the following distance in real time. Intelligent driving assistance is more visual, allowing drivers to understand the vehicle conditions and road conditions, and add a safety guarantee for themselves and their families.

Open ecosystem is fully covered to meet the entertainment needs of the younger generation of users

When it comes to Boyue X, the most interesting thing for young people is to launch Tencent TAI3.0, Huawei Hi-car and other ecological applications on Boyue X in conjunction with Tencent, Huawei and other first-tier manufacturers. The car covers music, video, navigation, life, games, WeChat, Douyin, smart home and other applications, so that social and entertainment can be seamlessly connected in travel and daily life, and truly drive with eyes and hands, and communicate with mouth and ears. In-car WeChat voice calls and location sharing can be realized synchronously; Huawei Hi-car is automatically connected to the Internet, automatically flows and switches between the car and mobile phones, and collaborates across screens, which is very convenient. When relaxing in the car, listen to music, brush Douyin, and watch videos. Who can resist such a pleasant experience?

Over the past five years, the Boyue family has won the trust of super 1.36 million users with the three good qualities of "good-looking, easy-to-drive and smart". From the pioneering "Hello Boyue" voice interaction in the industry to the full adoption of car-grade chip hardware, Boyue has been leading the intelligent development trend of China’s smart cars. Not only top-selling in the domestic market, it has occupied the top three SUV sales in China for many years, but also sells well in 25 countries and regions such as Russia/Philippines/Malaysia in Europe, Asia and America. It is one of the fastest models to break through the 1 million in the entire SUV market.

In the future, Boyue will continue to listen to the voice of users, guided by user requests, and continue to innovate and break through to cover a larger market to meet the different needs of young users in the new era. Boyue will use its strength to face the future market, take everyone to continue to travel south and north, and move towards the distance together with the same original intention.

Andy Lau’s "Crowd" exposes a special short film, and the heart-to-heart interpretation is well received


1905 movie network news Produced and directed by the director, Andy Lau, and starring in the absurd comedy movie is currently in hot release. On the first day of the film’s release, it won many audience praise and high scores on various platforms. It also rose in the ratings of Zhihu and Hupu double platforms.Whether it is the warm emotional core, the humorous plot or the wonderful interpretation of the powerful actors in the film, the audience is full of praise, and it is called "the film that cannot be missed during the Spring Festival of the Year of the Ox".


"Life is changed, life is changed." Recently, the film released a special short film "Flip Over", which combined with the New Year’s atmosphere to send everyone a witty and humorous "poisonous chicken soup" style blessing, encouraging every unknown generation to turn over the Year of the Ox, change their way of life, and turn the world around.


The rating is eye-catching! The praise is rave! 

"There is also warmth in laughter, and the viewing process is like a spiritual spa"


Cat’s Eye rating is 9.1, Taojiao’s rating is 9.0, Zhihu’s rating is 9.2, Douban’s rating is 7.6, and Weibo’s big V recommendation rating is 90%. The movie "Crowd" was released one day, and it has already received praise and recognition from many audiences, and they have expressed their viewing feelings one after another. This is a movie related to you and me. Everyone can see themselves in the movie and experience the emotions that hit the bottom of their hearts. Someone commented "This is about the loss and awakening of life. After laughing, you can feel the warmth of the movie."


More netizens admitted that "the localized interpretation makes people feel more cordial, and the warm emotion touches people’s hearts." More movie fans said that "it is like the soul has experienced a spa and experienced a rare movie viewing experience." Everyone felt healing from the screen and harvested warmth from the performance. Audiences also expressed their love for the movie on various platforms with adjectives such as "must see during the Spring Festival", "worth second brushing", "no urine points throughout the process" and "advanced performance details".


Created by director Rao Xiaozhi, the film "Crowd" is a Spring Festival hit. It tells the story of the top killer Zhou Quan (Andy Lau) and the lonely group actor Chen Xiaomeng (Xiao Yang) switching identities in an accident. The killer re-examines love and life in the process of falling to the bottom; the group reinvents the story of life in the process of impersonating the killer.


In addition to the emotional core of "warm heart", the unique presentation of the film also refreshes the audience. Many audiences expressed their deep impression of the stage elements in the film. The viewing process is like "play within a play", "advanced classical music makes people intoxicated", and the film’s original production and ingenuity have captured the hearts of many audiences. In the Spring Festival of the Year of the Ox, "Crowd", which is like a warm current of joy, is worthy of being included in your viewing list!


Good luck! Bad luck!

"Watch’Crowd Surge ‘return to the furnace during the Spring Festival and remake it, change the way you live"


In the "Turning Over" special short film released by "Crowd", the demonic style brings the audience the first bowl of "chicken soup" of the new year – the passage of time and the turning of bad luck. Even if you live in a messy rental house, Zhou Quan can arrange the room in an orderly manner and find your own spring; in the moment of loneliness and disappointment, you can’t give up yourself like Chen Xiaomeng, there will always be a beam of light to illuminate your progress.

Achievement is just an ordinary migrant worker, but also live an active life. I believe that the god of fate will favor you who are diligent; what should I do if my wallet becomes empty and my pocket bottoms out? Of course, I can’t be discouraged, it is also possible to get rich overnight. Facing the situation of life and adjusting my mentality is the way to turn the page. The ridicule caused by the exchange of life between the two in the film is ironic, and the story of boiling blood is full of excitement, which is not to be missed.


Also released alongside the special short film is a double poster of Andy Lau’s "acting" version. In the movie "Crowd", the top "killer" Zhou Quan (Andy Lau, played) and the down-and-out group actor Chen Xiaomeng (Xiao Yang, played) start a journey of exchanging lives. The poster follows their identity transformation, presenting the plot direction of "drama is like life, all rely on acting".


The film’s star, Zhou Quan (played by Andy Lau), is dressed in a tuxedo of street performance. It is very curious whether this is his living capital that took root in the bottom after losing his memory, or his diverse experiences of a decent life. It is also worth pondering whether the stack of documents raised in his hand is the real proof of his rich life or the tool of his crime in the rivers and lakes.

The other star of the film, Chen Xiaomeng (played by Xiao Yang), is clutching the objects related to his own destiny, holding a shiny pistol in his left hand and a rough sling in his right hand. How will the pistol and the sling affect his life? How can a frustrated life turn things around? How does a dashing life fall from the sky? And whether the flying keys in the poster are inextricably linked to their journey of changing identities.


On the road to playing others, the two leading actors have experienced some interesting plot episodes and experienced some heart-piercing moments. I believe that walking into the cinema will provide the answer.


Meizu X Lingke, joint debut, good gifts non-stop!

On August 8, 2023, the Meizu 20 PRO Lynk & Co Time series joint mobile phone was officially unveiled, and Lynk & Co 08 also opened pre-sale. In order to build momentum for new products, Meizu and Lynk & Co jointly launched a Lynk & Co Time series gift box worth 5588 yuan (limited to 1008 units). The owner of the Lynk & Co 08 EM-P Time Limited Edition can get the gift box by picking up the car. The gift box contains three products: the Meizu 20 PRO Lynk & Co Time series joint mobile phone (12GB + 512GB), the Lynk & Co Time series hourglass, and the Lynk & Co Time series mobile phone case.

At the same time, at 20:00 on August 8, Meizu Tmall 88 Member’s Day officially kicked off the event, superimposing a platform subsidy of 200 yuan, purchasing Meizu 20 series mobile phones to save 500 yuan, and the top 5 buyers can also enjoy a 50% discount. PANDAER designated interesting goods save 40 yuan for every 300 yuan.

The Meizu 20 series of mobile phones is a blockbuster new work of Meizu after two years of "no update", and once it was launched, it attracted a lot of attention and discussion. The series of mobile phones adhere to the brand’s "borderless" concept, which is vividly reflected in its appearance design. The Meizu 20 series uses a right-angled frame and a straight screen body, and the ultra-narrow frame brings the ultimate visual experience of the screen. In addition, there are ultra-luxurious hardware configurations, such as the Meizu 20 PRO Lynk & Co Time series joint mobile phone equipped with the second-generation Snapdragon 8 flagship processor, with LPDDR5X and up to 512GB UFS4.0 fast flash memory combination, the iron blood three-piece set brings excellent performance.

At the same time, the Meizu 20 PRO Lynk & Co time series joint mobile phone also adopts the industry-exclusive ultra-delicate micro-flash process, which feels delicate; and is equipped with 6.81-inch 2K super-resolution AMOLED polar edge color borderless screen, HDR10 + ultra-dynamic display and 120Hz adaptive super-sense smart refresh rate, bringing a delicate and real, comfortable and smooth visual experience.

It is not only a smart flagship mobile phone launched by Meizu and Lynk & Co., but also the joint mobile phone of Meizu 20 PRO Lynk & Co. Time series is also an outstanding result of the in-depth cooperation between the two companies in the field of in-vehicle interconnection. The mobile phone is combined with the Meizu Flyme Auto smart cockpit operating system carried by Lynk & Co 08 to realize the sharing of capabilities in four aspects: computing power, data, hardware and ecology. This makes the interconnection between mobile phones and in-vehicle devices achieve a comprehensive upgrade of software and hardware, which greatly enhances the experience of using the smart cockpit.

In the field of intelligent vehicle systems, the cooperation between Meizu and Lynk & Co has revealed more possibilities for future development to the entire industry.

The price reduction in Xiamen is coming! The maximum discount is 30,000, so act quickly.

In the car home Xiamen Promotion Channel, we are pleased to announce that BYD is carrying out preferential activities! This high-profile new energy vehicle has now begun to reduce its price in Xiamen. The highest discount is 30,000, and the lowest starting price is 169,800. If you are interested in BYD Han, now is a good time to buy a car. Please click "Check the car price" in the quotation form, and strive for a higher discount, so that you can enjoy more benefits when buying a car.

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Byd Han’s exterior design is highly recognizable, adopting the concept of "Long Mai Design", and the front face design is original. The air intake grille adopts the "lip language" design, which divides the front face into two areas, the upper part is a closed air intake grille, and the lower part is an open design, forming a lip-like shape, which is very unique. In terms of overall style, BYD Han’s body lines are smooth and the roof lines are tilted backwards, creating a dynamic atmosphere. The side of the car body adopts a streamlined waistline design, which makes the whole car body look smoother, and the rear part adopts a through taillight design, which is very recognizable. Generally speaking, BYD Han’s design is very unique, full of sense of fashion and technology, which has left a deep impression on people.

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Han car series is a medium-sized and large-sized car with a length * width * height of 4975*1910*1495 mm and a wheelbase of 2920 mm. The body lines are smooth, the lines are concise without losing the sense of strength, and the overall shape is fashionable and atmospheric. In tyre size, the front and rear wheels are both 245/45 R19, which provides the car with more stable and excellent handling performance. The front and rear wheel tracks of the Han car system are both 1640 mm, and the front and rear wheel tracks are the same, which makes the vehicle run more smoothly. The side lines of the car are smooth, the lines are concise without losing the sense of strength, and the whole car presents a fashionable and atmospheric appearance.

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Han is a model with luxurious interior design. The steering wheel is made of leather, and the position can be manually adjusted up and down and back and forth. The central control screen size is 15.6 inches, which supports voice recognition control system, including multimedia, navigation, telephone, air conditioning and skylight. The front row has four USB/Type-C interfaces and mobile phone wireless charging function, while the back row has two USB/Type-C interfaces. The seat is made of genuine leather. The main driver’s seat can be adjusted fore and aft, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), while the co-pilot’s seat can be adjusted fore and aft, backrest adjustment, height adjustment (2-way) and lumbar support (4-way). The front seats are also equipped with heating, ventilation and massage functions, and the driver’s seat also has electric seat memory function. Generally speaking, Han’s interior design is luxurious and comfortable, with rich configuration.

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Han is a car with a 1.5T 139 L4 engine, with a maximum power of 102 kW and a maximum torque of 231N m.. The car uses an E-CVT continuously variable gearbox, which makes the driving experience smoother and more comfortable.

Thanks to car home car owners for their comments on our models. We are very glad to hear that you spoke highly of our design, which is also the design concept we have been pursuing. The modeling design of the front face and the sharpness and charm of the headlights all show our attention and pursuit of details. The side lines of the car body are smooth and dynamic, and the wheel hub shape is also very beautiful, which reflects our grasp of the overall style. We are committed to providing consumers with the best quality automobile products, and hope that our models can bring you more surprises and satisfactory driving experience. Thank you again for your support and attention, and look forward to your coming again.

Huawei and Changan join forces to build Bosch in the era of smart cars.

Matters:

Changan Automobile and Huawei signed the Memorandum of Investment Cooperation. Huawei plans to set up a company (hereinafter referred to as the target company) engaged in R&D, design, production, sales and service of automotive intelligent systems and components solutions. Changan and its related parties plan to invest to acquire the equity of the target company (the proportion is not more than 40%) and carry out strategic cooperation.

Peace view:

Huawei’s smart car core technology will operate independently based on the principle of marketization to realize equity diversification.

The business scope of the target company established by Huawei includes intelligent driving solutions for automobiles, intelligent cockpit for automobiles, intelligent digital platform for automobiles, intelligent Che Yun, AR-HUD and intelligent lights, etc. Huawei will inject relevant technologies, assets and personnel dedicated to the business scope of the target company into the target company. The company operates independently based on the principle of marketization, and adopts a market-oriented management system and salary incentive framework.

In principle, the components and solutions within the business scope are provided by the target company for vehicle customers. In principle, Huawei does not engage in businesses that compete with the business scope of the target company. In the future, the target company will gradually open its equity to investors such as existing strategic partner car companies and car companies with strategic value, and become a company with diversified equity. In addition to Changan, Huawei’s existing strategic partner car companies include Cyrus, Chery, Jianghuai and BAIC. From the perspective of business scope, the target company is basically equivalent to the independent operation of Huawei BU Division.

Huawei will operate its loss-making business independently.

Judging from the operating results announced by Huawei in the first half of 2023, the revenue of BU business, as the fifth largest sector, is 1 billion yuan, accounting for about 0.3% of its total revenue, and it is the only sector that Huawei is losing money at present. According to Huawei’s annual report, by the end of 2022, the research and development team of Car BU had reached 7,000 people, with a cumulative investment of 3 billion US dollars. According to the previous plan, Huawei BU will achieve profitability in 2025, but it is difficult to achieve this goal at present. This time, Huawei will operate the smart car business independently and introduce car companies as investors, which will reduce the drag of the smart car business on Huawei’s profitability.

Huawei has not changed its mind, and it is further away from Bosch in the era of smart cars.

Previously, some car companies were in conflict with Huawei’s cooperation model and worried about losing their "soul". This time, Huawei will independently market the smart car business and realize equity diversification, which can alleviate the doubts of car companies to some extent. Huawei’s technological leadership in the field of smart cars is clear, but we don’t think that the completely self-developed intelligent technology by car companies is the best option. Since the second half of 2023, Huawei’s deeply empowered models have been increasing, such as Zhijie M7, Aouita 12, Zhijie S7 (in cooperation with Chery) and Wenjie M9 (in cooperation with Cyrus), and Huawei’s presence in the automobile industry has been increasing. The willingness of other car companies to cooperate with Huawei is stronger than before. We expect that more car companies will dispel the concern of "transferring their souls" in the future and choose to embrace Huawei’s smart car technology.

The target company has great development potential, and its revenue scale will reach 100 billion in the long run.

Relying on Huawei’s leading intelligent solutions, the target company has become an industry leader in automotive intelligent systems and component solutions based in China, facing the world and serving the industry. In the short term, the annual sales volume of supporting models of the target company set up by Huawei is expected to reach about 1 million units.

In the long run, if the passenger car market in China reaches 30 million units, the target company accounts for 25%, and the bicycle supporting price is 20,000 yuan, the corresponding annual operating income will reach 150 billion yuan, and if the net profit rate is 15%-20%, the corresponding net profit will be about 22.5 billion-30 billion yuan. The target company has the potential to grow into a domestic head supplier of smart car software and hardware solutions, and has the business potential of 100 billion yuan revenue scale and 10 billion yuan net profit scale.

Chang ‘an has a good foundation for in-depth cooperation with Huawei, and there is great room for further strong alliance.

Aouita is a high-end brand of Huawei, Contemporary Amperex Technology Co., Limited and Huawei. With the combination of avant-garde styling design and Huawei’s leading intelligent technology, the brand influence has gradually expanded. In addition, Changan Automobile has also announced that its brand will cooperate with Huawei in the field of automobile intelligence, especially in the field of smart driving.

We believe that Changan Automobile has made some mistakes in the investment in smart car technology, and we should pay close attention to the definition of vehicle products, provide flexible smart car solutions for consumers, and rapidly enhance the comprehensive competitiveness of Changan Qiyuan, Deep Blue, Aouita and other brands. In addition, Changan Automobile is the first car company to invest in the target company, and it is expected to enjoy the benefits of the future valuation improvement of the target company to the greatest extent.

The feature of Huawei’s smart car selection is that Huawei is deeply involved in product definition and channel sales, and the target company will serve the entire automobile industry.

Huawei is deeply involved in the product definition and channel marketing of smart car selection, and enjoys relevant benefits. The target company established by Huawei this time will face the whole world and serve the whole automobile industry. We believe that the ultimate success of automobile enterprises depends on the improvement of vehicle production and sales scale and brand premium, so the core competitiveness of automobile enterprises such as product definition, channel efficiency and supply chain stability are indispensable. The comprehensive ability of car companies has a great influence on the effectiveness of future cooperation.

Author of this article:Wang Dean, Wang and Hai, source: Ping An Securities, original title: "Huawei and Changan join forces to create" Bosch "in the era of smart cars"

Wang Dean S1060511010006 

Wang jihai S1060523080

Risk warning and exemption clause
The market is risky and investment needs to be cautious. This paper does not constitute personal investment advice, nor does it take into account the special investment objectives, financial situation or needs of individual users. Users should consider whether any opinions, viewpoints or conclusions in this article are in line with their specific situation. Invest accordingly at your own risk.

Hua Shao Yiyi leads Zhejiang Satellite TV’s famous mouth in many fields and does not forget to host it.

Hosting by Hua Shao will always be my main business.


??? As the first brother of Zhejiang Satellite TV, Hua Shao not only hosts ace programs such as The Voice of China and China Dream Show, but also works as a producer himself this year, presenting programs such as Ace Mission Impossible and Hua Shaoai Reading. In addition, Hua Shao is developing in an all-round way by writing songs, making records, making movies and performing stage plays.


??? Speaking of my progress in the past five years, Hua Shaoshao said that the biggest change is that I will be a little more calm when I am busy. "Five years ago, I was more nervous and more anxious. At that time, I just had "I love to remember lyrics", and I made some achievements, but I felt insecure. I was anxious when the ratings fluctuated a little. At that time, I was eager to prove myself. Now I am more calm. "


??? When talking about being a producer and doing programs, Hua said less, "I am a host and a presenter of collective wisdom. I especially want to know the thoughts of every member of the team, so that this wisdom can be better reflected in my presiding. It is complementary to each other. I have great respect for those who act well and guide, or guide well and act well. I hope to make a breakthrough in this area in the next five years. " In addition to hosting, Hua Shao gradually emerged in the performance industry. At the end of the year, the film "He Has No Two Wives" starring him will be released, and the stage play "Never Pay the Bill" will also be held on a national tour at the end of December.


??? No matter how many categories he is involved in, Hua said that his main business is hosting. "I think these attempts are very helpful for my hosting work. Just like a good voice, it is necessary to understand the categories of singers and music, so that when communicating with students, they will not be ridiculous and generous because of their lack of knowledge. "


Yi Yi’s natural affinity with the stage


??? At the age of 17, she entered the ground channel of Zhejiang Radio and Television Group, and officially joined Zhejiang Satellite TV in 2010. Yiyi hosted programs such as I Love to Remember Lyrics, Chinese Stars Jump, Big Brands Meet Good Voices, and Good Voices of War. She said that she has a natural affinity with the stage.


??? Yi Yi said frankly that I was very scared when I first joined Zhejiang Satellite TV to host "I love to remember lyrics". There are too many aura of success on this platform, and I have a lot of glory. "I didn’t expect to be the host, and I was very scared when the opportunity came." Now that three years have passed, Yi Yi said that the sense of awe is still there. "It’s just that the fear has faded, and it has become a down-to-earth effort, and every step is firm and can’t be complacent."


??? Yi Yi began to learn Latin dance at the age of 12, and her dancing skills made her feel at home in hosting dance programs such as "More Jumping and More Beautiful", so she was awarded the title of "the best variety host who can dance". Yi Yi, a versatile woman, made her debut in the costume drama Phoenix Peony this year. Yiyi revealed that an idol drama will be started soon. She plays opposite Tian Liang. "I play an rhythmic gymnast, who is very energetic and can’t beat me. It is very similar to my personal growth. This is why I took this drama."


??? After hosting for so many years, Yi Yi said that the most fulfilling thing was hosting the China Television Audience Festival of Zhejiang Radio and Television last year. "Our group’s activities, such a big stage, I really enjoy this feeling and am very grateful for the power behind the stage. I have a natural affinity with the stage, and I am never too nervous to speak. This is my proudest place. I love the stage! "


Shen Tao News Anchor Transformation Emotional Mentor


??? Shen Tao is known as the "emotional tutor" of Zhejiang Satellite TV. He helps young men and women make friends and make blind dates in different programs. At first, he was a news anchor. His transformation is related to Xia Chen ‘an, director of Zhejiang Satellite TV. When he was still on the ground channel, Shen Tao hosted an internal get-together, which was recognized by Xia Chen An as suitable for hosting variety shows.


??? Shen Tao’s transformation was very successful. From Love Lianliankan to Turning to Meet TA, the image of "emotional mentor" was deeply rooted in people’s hearts. Shen Tao said: "What we convey is the positive energy of marriage and love values." What attracts Shen Tao most about the team of Zhejiang Satellite TV is that a group of young people do something with a goal. "In the Chinese blue team, we know which direction to go." Shen Tao said.


??? Shen Tao hopes that people who watch his programs can know what kind of people they are and what kind of people they need to find, and apply this knowledge to their lives. This is the success of the program for him.


Yali can only meet beauty if she has a good heart.


??? Yali joined Zhejiang Satellite TV China Blue in early 2013, and changed from a news anchor to a variety show host, achieving a gorgeous turn. The excellent hostess in her mind should have the characteristics of calmness, atmosphere, wisdom and warmth. "I hope to grow up as soon as possible through my own efforts and the opportunities given by the channel." "China Dream Show" is an inspirational program that spreads truth, goodness and beauty and is full of positive energy. The concept conveyed by this program deeply infected Yali and made her realize that "if you have a good heart, you will definitely meet a good one."


??? In "Turning and Meeting TA" with Shen Tao, they interacted well. The program is launched in the form of talk show. Although there is a hand card, it depends more on the live performance of the host. Yali is glad that she met this opportunity to show the delicate characteristics of the hostess and let the audience know more about herself. Her self-evaluation is "because of grounding gas, she has confidence."


??? During the period of China Blue, Yali strongly felt the importance of the platform for the host. "The potential needs a good platform to support it, so that the host can be more confident to break through and create himself."


Chen Huan is the only "yuppie" host.


??? As a host, Chen Huan is a bit too fashionable. There is a slight image gap between his external image and the two columns "Chinese Dream Show" and "The First Time in Life" he presided over. If your knowledge of him only stays at the first impression, you may think that he is more suitable to create a fashion brand. In fact, he does have a personal brand. In addition to design, he also dabbled in stage plays and published books.


???? Chen Huan said with a smile that he was the host who went abroad the most in the channel, and was touched by the light of recording the program. Chen Huan had the opportunity to sit in the front row of Broadway and watch the stage play. The wonderful performance of Broadway gave him the impulse to create his own stage play. He stayed up all night that night and wrote the script of "Yuppie Talk Show" with Light Hotel’s post-it notes. At present, he has toured 14 times all over the country and donated all the box office income of 130,000 yuan.


???? Chen Huan’s image orientation is yuppie, and his books and stage plays are labeled as "yuppie", so the host image is rare on the screen at present. Chen Huan wants to be unique and show his personality. "China Blue was also suspected at the beginning of its implementation, but it was made. I know myself best and know what suits me, so I must persist until I succeed. "

Employment season, flying the dream of struggle.

  Figure ①: Lin Jiamin (right), a graduate of Shanghai Health Medical College, works in the community health service center of Xiaokunshan Town, Songjiang District, Shanghai. Xinhua News Agency reporter Liu Ying photo

  图②:内蒙古机电职业技术学院毕业生计磊在一家电子材料企业生产线上工作。 王正摄(人民视觉)

  图③:扬州大学外国语学院毕业生李丽在贵州参加支教活动。 张运摄

  版式设计:张芳曼

  874万高校毕业生经历了特殊的就业季。在抗击新冠肺炎疫情的过程中,经受磨练、收获成长。在确立择业观、就业观的过程中,规划人生、树立理想。

  志不求易者成,事不避难者进。本期周刊,我们记录几名毕业生的故事。他们中,有人扎根西部、建设边疆;有人投身重大领域,在祖国最需要的地方。相信他们的故事,能给更多青年人带来启发与共鸣。

  ——编 者

  “只有荒凉的沙漠,没有荒凉的人生”

  人物:中国石油大学(北京)克拉玛依校区2020届本科毕业生丁贵阳

  就业选择:中国石油塔里木油田分公司

  “来信收到了,得知你们118名同学毕业后将奔赴新疆基层工作,立志同各族群众一起奋斗,努力成为可堪大用、能担重任的西部建设者,我支持你们作出的这个人生选择。”7月7日,习近平总书记给中国石油大学(北京)克拉玛依校区毕业生回信。

  “习近平总书记给我们回信了!惊喜,振奋!”回忆起收到信的那一刻,即将入职中国石油塔里木油田分公司的丁贵阳仍激动不已。当时,他和同学们正在图书馆,雷鸣般的掌声持续了好几分钟。

  丁贵阳的家乡在“红瓦绿树,碧海蓝天”的山东青岛,时刻都能呼吸到来自海洋的气息。那么,为什么选择新疆?为什么选择留下来?

  4年前,高考填报志愿,丁贵阳抱着厚厚的报考指南,寻找和石油有关的院校。“我从小就知道‘铁人精神’,一位要好的新疆朋友给我讲了他的家乡,他的父母从事的就是石油行业。”于是,丁贵阳郑重填报了中国石油大学(北京)克拉玛依校区。

  克拉玛依,因石油而生、以石油命名。1955年,由36名工人组成的青年钻井队挺进克拉玛依。当年10月,克拉玛依一号井喷出工业油流,宣告发现新中国第一个大油田。

  “只有荒凉的沙漠,没有荒凉的人生。”第一次看到中国石油塔里木油田分公司的这幅标语时,丁贵阳被深深震撼了。“我国西部资源储量巨大而丰富,但勘探开发程度较低。我的专业是资源勘查工程,新疆复杂的地质构造等着我们去勘探、去发掘!”

  If you choose resource exploration, you choose to be a partner with hard work. The magical ghost city, the changing mud volcano and the steep Dushanzi Grand Canyon all left the footprints of Ding Guiyang and his classmates. "Time and time again, I realized the hardships of geologists and the importance of grassroots work." Ding Guiyang said.

  Where will you go after graduation? Ding Guiyang initially planned to take the postgraduate entrance examination and then returned to Shandong for development. However, in the process of learning, his idea gradually changed: "Xinjiang is an important comprehensive energy base in the country with huge resources, and there is a broad space for development." Ding Guiyang wrote such a sentence in a circle of friends: "Pursuing the original ideal, choosing the right path, and continuing to struggle, the future can be expected."

  "Realizing the dream of a maritime power is the power that inspires us to keep moving forward."

  Person: Shark Wang, Ph.D. graduate of Mechanical Engineering College of Zhejiang University in 2020.

  Employment Choice: Institute of Deep Sea Science and Engineering, China Academy of Sciences.

  August 3, deep in the ocean. Shark Wang, a PhD graduate of the School of Mechanical Engineering of Zhejiang University in 2020, is on a mission at sea. The signal is not good, and the communication with reporters can only be intermittent.

  The 28-year-old boy will soon join the Institute of Deep Sea Science and Engineering of China Academy of Sciences, and devote himself to the research and development of deep-sea electromechanical equipment and manned submersible technology.

  Unlike some people who value high salary and comfortable conditions, Shark Wang was fascinated by the more than 150 days he spent on the experimental application voyage of Jiaolong and the biological exploration voyage of the Mariana Trench.

  The vast ocean has no shore, and the ship at the foot is the only "land". At first, you can eat vegetables with leaves. Later, you can only eat pasta and meat.

  What is even more frightening is the extreme bad weather. Shark Wang clearly remembers that he caught up with a typhoon on his first expedition, and the maximum wind force exceeded 17. Although we have escaped from the center of the typhoon at the fastest speed, the ship is still as small as a leaf above the ocean. In the stormy waves, the mother ship seemed to sit on a "roller coaster" and swung everything in the cabin to the ground. Shark Wang tried to fix himself on the bed in the cabin, and his ears were full of the sound of the sea hitting the hull.

  "After several days of high-intensity bumps, my body is extremely tired." Shark Wang said, but instead of being afraid, he was fascinated by the feeling of chopping waves.

  "Young people are often attracted by the prosperity in front of them. In fact, they should listen to their hearts and do what they think is meaningful." What Shark Wang is afraid of is not the danger and hardship in the deep sea, but the loss of the opportunity to fight for the great power. "If you give up, you may never have the opportunity to ride the ocean again."

  Wang Shuo once practiced in Qinshan nuclear power plant and other units, and he was deeply shocked by the efforts and dedication of the older generation of builders. After receiving the "baton", Shark Wang was very proud: "Our country is a big maritime country with a vast sea area. Caring for the ocean, understanding the ocean and managing the ocean is the mission of our generation of young people. Realizing the dream of a maritime power is the power that inspires us to keep moving forward! "

  "Let more children have the opportunity to see what I see"

  Character: Lili, a 2020 undergraduate graduate of Foreign Languages College of Yangzhou University.

  Employment Choice: Machang Town Central School, Zhenning Buyi and Miao Autonomous County, Guizhou Province

  On the first weekend of August, I dialed Lili’s phone. She said she was watching a movie and we’d talk later.

  Later, the reporter learned that what Li Li said about "watching movies" was actually downloading movies to computers and showing them to students. "Besides teaching English, I want children to see a wider world." Li Li said.

  Lili, a 2020 graduate of English Teachers College of Foreign Languages, Yangzhou University. At the end of July, just graduated, she came to Zhenning Buyi and Miao Autonomous County, Guizhou Province, surrounded by mountains, and taught at Machang Town Central School where she had taught.

  Lili’s hometown is in a small mountain village in Hezhang County, Bijie, Guizhou. She is no stranger to mountainous areas. However, when I first came to the teaching school a year ago, my mood was still a little heavy. "Compared with many developed regions, the hardware, teachers and educational concepts here are still relatively backward. Under the same blue sky, the educational resources enjoyed by children are still uneven. "

  That is, the teaching time planted seeds in Lili’s heart: to become a teacher and bring knowledge and hope to more children in the mountains.

  "When I left, the children all hoped that I could come back again. Coming back to work this time is like fulfilling a promise. " She said.

  Many people can’t imagine that as a post-95 English teacher, Li Li didn’t start learning 26 English letters until junior high school. "I haven’t had an English class in primary school. I still remember that in the first class of junior high school, the teacher asked who had never studied English, and I was the only one who raised my hand. This incident touched me a lot. "

  Lily doesn’t admit defeat, nor do the teachers give up. From never knowing ABC to choosing an English teacher major in a university, and now becoming an English teacher, Li Li has strengthened her ambition to devote herself to education: "The power of education is too great!"

  These days, Li Li is busy participating in the related work of dropping out of school. I heard that several children in remote local cottages have a tendency to drop out of school to work. Li Li signed up for a home visit before her luggage was packed. "Keep them. Stay and study, and there is hope. "

  Ahead, the mountains are connected with the mountains. By car to the foot of the mountain, it takes an hour or two to walk to the students’ home. This thin "post-95" girl walked along the mountain road. "I came out of the mountains. Today, I went back to the mountains to give more children a chance to see what I saw. " Li Li said.

  "Try again, and dream of being a soldier."

  Character: Xiong Pu, a 2020 undergraduate graduate of beijing university of chemical technology Institute of Information Science and Technology.

  Employment Choice: Sign up for enlistment.

  Like many young people, Xiong Pu, a 22-year-old boy, likes to brush short videos. On August 1st Army Day, he praised many short videos. Veterans salute, moved, like! Military knowledge, useful, like it!

  Xiong Pu loved watching movies and TV works with military themes since he was a child. "Bright Sword, My Brother’s Name is Shun Liu, Rushing out of Amazon and Red Star Shining on China … …” Bear spectrum is like a treasure. "I have admired and worshipped soldiers since I was a child and want to be a soldier."

  "I know that to be a qualified soldier, you must have amazing perseverance and must go through countless times of tempering … …” Xiong Pu still has an award-winning composition when he was 14 years old. White paper, slightly yellowed, has the mark of time.

  At the end of the college entrance examination, Xiong Pu thought about applying to the military school, but he didn’t sign up because he didn’t know enough about the army and himself at that time. During the freshman military training, the students asked the instructor what it was like to be a soldier. "The instructor said that if you really want to know, try it yourself!" Xiong Pu’s heart itches.

  Two years ago, Xiong Pu applied for registration for the first time. That summer, he participated in the propaganda activity of "Join the army with a pen and have no regrets about youth". "I like the white T-shirt and the red and white hat I wore that day very much, and I still cherish it at home." Unfortunately, that medical examination failed. "At that time, I decided not to give up, and I must sign up again in the year of graduation!"

  Time has come to 2020. In the graduation season, seeing the news of conscription, Xiong Pu signed up without hesitation. "If I can really join the army, it will be a dream for me!"

  When signing up for the recruitment network, Xiong Pu saw his photos in 2018. "I am very excited. I have seen my changes in the past two years and I have seen my persistence in my heart." Xiong Pu said.

  There is such a sentence in Xiong Pu’s circle of friends, which was written on the day of his graduation: Do not forget your initiative mind, forge ahead.

  How to understand this sentence? In the face of the reporter’s inquiry, Xiong Pu hesitated for a long time: "At first, I understood it as what I wanted to do from the beginning, which was the goal and direction. To forge ahead is to keep going, no matter how hard or difficult it is. If I can join the army this time, I will definitely practice my excellent skills and become a qualified soldier, so as to reassure the motherland and people. This is my initial heart and dream. "

  "Go where you need it."

  Person: Betty Wong, a graduate of the First Clinical Medical College of Beijing University of Chinese Medicine in 2020.

  Employment choice: apply for the post of medical talents in Tibet.

  I heard that Betty Wong signed up for a post in a medical and health institution in Tibet. Some students advised her: "Your home is in Qinghai, and you finally came to a big city. Why do you want to go back after graduation and go further away from Beijing?" There are also good students who ask, can you adapt after going?

  Betty Wong thought about all these questions. She comes from Golmud, Qinghai, and is a graduate of the excellent Chinese medicine training program of Beijing University of Chinese Medicine. After studying for 8 years, Betty Wong also wants to find a favorite job. At first, she planned to travel to the south. However, when the teacher sent a message to work in Tibet, Betty Wong signed up.

  "I was born and raised in the northwest of the motherland, and I know that medical resources in the western region are still relatively short. For example, some diseases are not incurable diseases for hospitals in Beijing, but hospitals in relatively backward areas will advise patients to go to provincial hospitals or to Beijing, Shanghai and other places. " Betty Wong said, "When I graduate, I am willing to respond to the call of the country and sign up to work in Tibet. I want to help more people with what I have learned. "

  Betty Wong said frankly that the efforts of the people throughout the country to fight the epidemic have strengthened her confidence and motivation in clinical work. "Be a brave retrograde person and bring hope to more people!"

  "The country’s medical and health undertakings need talents, areas with weak medical resources need talents, and the majority of patients need talents." Betty Wong said softly, "Although many students choose to stay in the big city, I still feel that I should go to a place that is really needed, a place where I can better realize my own value."

  Will you regret it? In the face of a reporter’s question, Betty Wong was sure: "No.. My choice now is the same as choosing a major that I have to study for eight years at a time. Choose what you love, and if you choose it, you will go on firmly. "

  "Life is not waiting for the storm to pass, but learning to dance in the rain." This is Betty Wong’s signature on WeChat. In her opinion, a firm belief can make us not afraid of the wind and rain. (People’s Daily reporter Zhang Shuo Wu Yue)

A year-on-year increase of 50.4% Volvo sold 13,016 vehicles in Chinese mainland in February.

Transfer from: Huaibei News Network

A few days ago, Netcom learned from the official,Volvo Chinese mainland in Februarysales volume13,016 vehicles,An increase of 50.4% year-on-year,10.8% from the previous month. Among them,XC90A year-on-year increase of 108% to1,597 vehicles;S90A year-on-year increase of 74% to2,893 vehicles;XC60 increased by 61% year-on-year.Up to4,973 vehicles.

Besides,Volvo Asia-Pacific Software Integration CenterRecently completed and put into use in Shanghai,Accelerate the software development and update of the next generation brand-new native pure electric platform. According to the official,Currently Volvo has achievedOnline remote upgrade (OTA) function of all new cars,It aims to provide users with a more personalized and intelligent travel experience.

The picture on the left shows the EX30, a brand-new small pure electric SUV that will debut on June 15th.

On June 15 this year, Volvo will alsoLaunch a brand-new small pure electric SUV——EX30., and plans to put into production before the end of the year. Volvo said that the launch of this small car is to expand more young people in its future electrification product series, and to have more affordable prices for such people to accept. It is reported that it only provides front-wheel drive and will produce and provide different batteries in China.

Jim Rowan, CEO of Volvo Cars, said, "EX30 will offer a’ very friendly price’ and will also be’ very safe’. Volvo’s age group is bigger than they expected. For electrification, Volvo CEO Jim Rowan added, "Once the charging infrastructure is in place, we will be able to use smaller batteries with lower cost and weight than the current large-capacity battery packs."

Delivery exceeded 120,000! Ask M5 to lead the new trend of smart travel.

  "The M5 has delivered a total of 120,000 units, which is very popular among consumers." Recently, Yu Chengdong, chairman of BU, Huawei’s smart car solution, affirmed the popularity of M5. Such a high delivery result can not be separated from the support of the M5 "Double Smart Ceiling" title. Thanks to Huawei’s self-developed intelligent cockpit and intelligent driving system, smart cars have a smart brain, satisfy more daily car scenes and win the recognition of users.

  In the highly anticipated "2024 China Car of the Year" selection, Huawei HarmonyOS Intelligent Cockpit won the 2024 Travel Technology Award. The intelligent driving version, which brings users a ceiling-level intelligent travel experience, is equipped with HarmonyOS Intelligent Cockpit 3.0, which meets the needs of drivers and passengers for intelligent interaction and pushes automobile intelligence to a new height.

  HUD height and rearview mirror can be automatically adjusted, which is convenient and safe.

  In daily driving, HUD, as an advanced on-board display system, can display the vehicle speed, navigation, fuel consumption and so on on on the front windshield in real time within the driver’s line of sight, thus reducing the actions such as turning your head or bowing your head while driving and ensuring driving safety.

  However, for families with multiple drivers switching to use, manual adjustment is needed every time they get on the bus, which is very inconvenient to use. It will not only affect the user experience, but also affect the driving safety. In order to let users really enjoy the convenient experience brought by the intelligent cockpit, the intelligent driving version of Wujie M5 is intimately equipped with adaptive adjustment of HUD height. After getting on the bus, the vehicle can automatically identify the driver’s eye position through visual algorithm within 0.5 seconds, and quickly adjust the HUD height to the best angle to ensure the clear display content.

  In addition, the automatic adjustment of rearview mirror is another major function of caring for users in the M5 Smart Driving Edition. Imagine that in the days when there is no automatic adjustment, you need to manually adjust the rearview mirror before getting on the bus, and it is very inconvenient to adjust the angle to the best position. With the automatic adjustment of rearview mirror, the exterior rearview mirror can be automatically adjusted to the best angle according to the driver’s body shape with a light brake, and there is no need for manual control in the whole process, so as to bid farewell to the problems of inaccurate adjustment, time-consuming and laborious work.

  If there are multiple drivers driving alternately during long-distance driving, the automatic adjustment of HUD height and rearview mirror can save the time and energy of adjustment, and make the whole journey more relaxed and comfortable.

  Space audio’s first "getting on the bus" and enjoying the comfortable time in the car

  After a busy week’s work, it’s time to turn on the music to relieve my tense nerves. However, facing the stereo with average sound quality and frequent sound in the car, it really makes people feel tired, but it adds a bit of fatigue. Having a good car stereo can not only create comfortable space for people in the car, but also make long-distance driving no longer boring.

  Wenjie M5 Smart Driving Edition supports the function of spatial audio, and realizes the first "boarding" of spatial audio. Compared with traditional car audio, Huawei space audio can restore many small details that ordinary music can’t hear, so that the sound can linger around users in all directions. In addition, the HUAWEI SOUND audio system is equipped with industry-leading professional-grade audio. With the help of 19 irregularly arranged high, medium and low speakers in the whole car, a balanced sound field is created, which is like a high-end recording studio, and the sound is more layered. After-work traffic jams, playing pop music, or film and television drama OST, you can get an immersive listening effect, with a stronger sense of atmosphere and a relaxed mood, which can also alleviate the fatigue caused by "moving bricks".

  In addition to the ultimate sound experience, HarmonyOS Smart Cockpit 3.0 also brings different entertainment scene experiences. Among them, HUAWEI MagLink magic suction car interface brings many conveniences. When a family travels, they can hang the tablet computer behind the seat. When the children are bored, parents can choose the appropriate video content for them to play from the car, so that the children can be completely immersed in the film. In addition, parents can also adjust the brightness, volume and other details of the back panel, and lock the interest screen to master the viewing time of the back screen. Children not only enjoy it, but also parents can manage everything more easily.

  In addition to the humanized smart car experience, in order to save more users’ car purchase costs, Wenjie M5 also introduced surprise benefits: it will be decided during the period from December 1 to December 31, and you can enjoy up to 42,000 yuan worth of matching rights, including 12,000 yuan worth of interior and exterior decoration matching rights, 15,000 yuan worth of technology comfort bags and 15,000 yuan worth of exclusive deduction of HUAWEI ADS2.0 urban smart driving bags.

  Nowadays, cars are no longer limited to travel tools. Users need it to be able to hold a holiday trip and easily cope with various complicated situations such as commuting to work. Wenjie M5 Smart Driving Edition is not only an intelligent vehicle, but also a smart space for running, bringing users a more intelligent, convenient, relaxed and pleasant travel experience. If you expect to have a car with excellent intelligent driving experience, the M5 Intelligent Driving Edition is your best choice.

On the hot search as soon as you shoot, Shanghai Meiying deserves to be the national team of China animation.


Special feature of 1905 film network The animated film is released.After a lapse of 38 years, this film officially met the audience in the cinema for the first time. Perhaps, the saying of "returning a movie ticket" has been redefined in this film.


And this is Shanghai Animation Film Studio (hereinafter referred to as "Shanghai Meiying") behind the film, the second film work handed over this year after Tyrannosaurus Tu Tu with Big Ears in Action in the National Day file.

 

The two seemingly independent works are actually a kind of "inheritance" of the film maker to some extent. Mr. Wang is the co-director of the film "The Story of Heaven". At the same time, he also participated in the art work of the first season of the drama series "Tu Tu with Big Ears".

 

From the "old" to the new, and then renovate and repair the "old". In the past few years, Shanghai Meiying has always presented its "treasures" to everyone in the best form.

 

The charm of Shanghai Meiying is not only on the big screen.As early as last year, the "China Animation Alliance" gathered and customized a promotional film for the Beijing Winter Olympics, saying, "My old grandson is coming!" Who’s feelings have been ignited?

 


When the "Zhu Rong" rover landed on Mars, Shanghai Meiying took out the concept film of the 4D sci-fi cartoon "Fluorescent Fire". After watching it, anyone who didn’t marvel at it was still online.

 

Inheritance of "repair"


The story of Shangmeiying is as wonderful as its cartoon characters, but this time, let’s start with "The Story of Heaven".

 

In 2019, the main visual poster of Shanghai International Film Festival designed by Huang Hai was released, which surprised everyone. And this poster is based on the animated film produced by Shanghai Meiying.



In that year’s screening list, Shanghai Meiying also released two restored works, one is the full version of "Make a scene in Heaven" and the other is the 2K restored version of "The Story of Heaven".After the invoice was issued, "Tian Shu Qi Tan" became one of the fastest sold-out films. This is somewhat unexpected. After all, in the past, most of the animated films mentioned by the audience were "Make a scene in Heaven".

 


Making a scene in Heaven was completed by Shanghai Meiying in 2011. It is precisely because of this achievement that Shanghai Meiying saw hope that "classics will never go out of date". As a result, in 2018, Shanghai Meiying restarted the restoration work of "Tian Shu Qi Tan".

 

This repair work is not easy.Because of the limitation of early technical conditions, the storage medium of the original film is film. The film itself is very fragile, even if it is well preserved, it will inevitably cause some damage. The director of Shanghai Meiying told us that the team invested a lot of manpower and energy to repair the sound and picture.

 


Behind the simple expression, there is actually a very complicated process technology. In the end, the basic restoration of the film was completed by Shanghai Film Technology Factory and Shanghai Meiying, which ensured the basic content of the work and realized the work of "glue revolution". It is reported that the film has been repaired in the 4K version. This also caused the film to finally meet the audience after two years after the screening of the last film festival.

 

For many viewers, this is a "youth return". Memories of the movies I saw when I was a child are all emerging one by one, and even the "sequel legend" about this movie is not broken.

 

For Suda, the release of this film has not only fulfilled his dream, but also completed the unfinished story of the predecessors of Shanghai Meiying.


Mr Yunda Qian, the co-director of this film, is her university teacher. At the Shanghai premiere of the film, the 93-year-old director Yunda Qian appeared. Facing the recognition of the audience, he also said humbly, "I feel that we have not done enough. If we can do it in the future, we will do more work."

 


However, what is the release of such a film to the audience?Suda doesn’t want to emphasize the box office. After all, the release of this animated work is difficult to demonstrate with the box office itself. "Going to the cinema is not just about paying for feelings."


In Suda’s view, this restoration can make the audience feel better about "The Wonder of Heaven" and break the previous cognition on the small screen. No matter the sound or the picture, more different details can be found.

 

The vitality of IP


Suda has been busy for the last two months. I was interviewed by various media for Action of Tyrannosaurus Tu Tu with Big Ears and 4K Commemorative Edition.

 

Although these two works are presented to the audience with a brand-new look, we can’t ignore the fact that it has been 38 years since "The Story of Heaven" and the drama series "Tu Tu with Big Ears" has been updated, but it has been more than 15 years since the first season. It seems that from the outside world, these two works are already "past tense".

 

Suda seems to have become accustomed to these discussions, and bluntly saying that economic benefits are definitely not the purpose. "I understand that everyone has such a voice, because in the past, we did not produce a large number of new films, and we also understand the expectations of the audience."


In fact, the restoration of "The Wonder of Heaven" is to use digital technology to make the film glow with new vitality.

 

On the basis of the original film’s 89 minutes, a special behind-the-scenes feature was specially added at the end of the film, including some creative materials, restoration process and interviews with old artists. This is a tribute to the older generation of animation artists, but also a kind of China animation inheritance.

 

At that time, there were many ingenious ideas of old artists in the creation of the film "The Wonder of Heaven", but now it seems a little clumsy.

 

For example, in the four words of the title, the blue-black background pattern presents a "special effect" of flowing fusion. It is the old artists who pour blue-black paint into a basin and add solvent to make the paint "flow", thus shooting this wonderful "special effect" scene.

 


The TV animation "Tu Tu with Big Ears" with more than 100 episodes grew up with the post-90s and post-00s, and it was created by Shanghai Meiying for the purpose of making original and high-quality cartoons to reflect the life of contemporary children.The image of "Tu Tu" unexpectedly became popular on the short video platform two years ago, which made everyone see the vitality of IP.


From the small screen to the big screen, the movie version of Tu Tu with Big Ears has been striving to integrate the spirit of the times into its works and track the topics of social concern. It involves filial piety culture and pension topics.

 

It seems to be a mature drama IP, but this creation is not easy for Suda. In this movie, there is no collision between justice and evil, just want children to watch it with relish and touch them with emotion.

 

It doesn’t matter if you have doubts, it also represents the expectations of the audience.For these IPS in their hands, Suda said, "The old IP, because it was already there, we will repair it and develop it, and maybe it will take less time; Then the new work needs a process of incubation, cultivation and creation. "

 

As for the excessive public opinion of "fried cold rice", the speed is also accepted according to the order. The hard work behind the classic repair is no easier than an original IP. Classic IP needs to maintain its vigorous vitality, which can not be presented by simple preservation. "We are not completely copying the past to sell tickets again, but to create in depth again."

 

Not only the restoration of movies, but also the IP image authorization of Shanghai Meiying from a very early age.Especially at the beginning of 2019, the collection of doll toys, in which "Tian Shu Qi Tan" cooperated with a fast food brand, even sold as high as 500 yuan on a second-hand trading platform.

 


This series of IP authorization, actually from another level, is also the activation of IP.Of course, in terms of IP authorization, Shangmeiying pays great attention to whether the cartoon image is suitable for the brand. "Every IP has its own personal design, and we also value the concept of communication that can be set by someone in the future brand communication."

 

The story continues


"Innovation and inheritance" is the brand concept written by official website of Shanghai Meiying.

 

Reasonable IP authorization and development, as well as the restoration of classic films, are the best footnotes made by Shanghai Film and Television. To combine "inheritance" and "innovation" organically, we have to mention Meiying’s ink animation.

 

As early as the 60th anniversary of Shanghai Film Festival, it was announced that it would restart ink animation and launch the first feature film of ink animation. At that time, the official also released a 2-minute trial film, which attracted a lot of attention once it was spread.

 

After a lapse of four years, what is the progress of this project?Suda told us that the film is scheduled to be completed by the end of next year and is scheduled to be released in 2023. The duration of the film will be about 90 minutes, with almost no dialogue, and the story will be promoted by music. "It can be said with great pride that this will be the first animated feature film in China and even the world."

 


The 3D version of the official announcement has also made progress. "We will make a bold attempt to break everyone’s previous understanding of the image of the Monkey King in" Big Sky "and make a brand new the Monkey King in a three-dimensional space, which will be more in line with the aesthetics of young people as a whole."

 

In addition, the new Snow Child, which was created by directors Lu Hengyu and Li Shujie, will also be produced accordingly. In the future production process of Shanghai Meiying, there will be more than a dozen works coming out one after another.


In the face of marketization, Suda said frankly, "Not blindly pursuing the click-through rate and the box office, how to make a good work that can stay is the first thing that our creators should consider, and don’t produce a pile of cultural garbage."

 

With the special promotional film of the Winter Olympics going off again, the outside world is increasingly looking forward to the progress of the "cartoon universe" of the American film. At the beginning of this year, they launched the drama "Beautiful Film Paradise", but this short drama did not leave much sound. Su Da told us not to worry. They really saw the concept of "movie universe" and are creating an animated film "Make a scene in cartoon city", which combines the IP of Shangmeiying with real life.

 

No matter from the outside world, Shanghai Meiying is slowing down or speeding up now; Is it being questioned "fried cold rice" or insisting on bringing forth the old and bringing forth the new? They are always carrying on the good memories of several generations with a pen.

 

As Suda said, Shanghai Meiying is the national team of animation in China, which shoulders great responsibilities. It cannot just pursue commercial animation, and it is one of the responsibilities to inherit and innovate the art of its predecessors.