Xiaomi SU7 Tasting Meeting: Rice flour is accepted below 300,000 yuan, but the allocation price is below 200,000 yuan?

We went to see SU7, who put his personal reputation on the line.

At 9: 00 am on March 25th, Weibo, the official of Xiaomi Automobile, announced that Xiaomi Automobile will be officially listed at 7: 00 pm on March 28th (this Thursday). At the same time, Xiaomi SU7 opened a tasting meeting in 60 stores in 29 cities to welcome the press conference on the 28th.

The odd-even school also made a special trip to Xiaomi’s home, Chuhe Hanjie Automobile Experience Store, Wuchang District, Wuhan City, to find out. Although the shower didn’t stop early that morning, it still failed to stop customers’ enthusiasm for watching cars. Nearly 50 people were crowded in a place of about 15 square meters, and basically every customer or team was equipped with special technicians to explain and watch.

Source: parity shooting

The on-site staff said, "At present, there is basically only one car in each store. The tasting meeting before the car is officially listed is limited to watching the shape of the vehicle and understanding the relevant configuration parameters. Without the power system and the door, it can’t be opened."

Since the beginning of this year, the whole automobile industry has been seriously involved. BYD took the lead in pushing down the "domino" of price reduction. Tesla, Geely and other brands arrived with flattery, hoping to try their best to hold one position, and Xiaomi, as a late "placement student" at the end of the semester, can rush out from a group of car companies?

There are many rice noodles, and the specific configuration is open and the price is not open.

Many customers who look at the car revealed to the odd-even school that Xiaomi’s sales staff basically called to confirm the time and purpose of the visit. Some people made an appointment in the field on March 22, and they made an appointment only on the evening of the 24 th. The staff still contacted me as soon as possible to ensure the stability of the scene and the smooth flow of people.

At the scene, a female car buyer said at the scene, "I pay more attention to the design and color matching when buying a car. Although only three color matching are exposed at present, the overall streamline of Xiaomi SU7 is very sporty, especially after the tail LOGO is made small, it looks more advanced. If you have cherry blossom powder, you will definitely rush."

Source: parity shooting

Another car buyer directly said that he was a rice noodle and spent at least 500,000 yuan on millet products every year. This time, he took a fancy to the SU7 MAX version of Xiaomi. If the price can be announced at the scene below 300,000 yuan, he will not hesitate to place an order directly at the scene, but the staff said that the new car has not yet arrived at the store.

Curious about the authenticity of the information transmitted online, the technicians at the scene confirmed most of the information to us except the price.

For example, the standard model of Xiaomi SU7 does not have a fast charge of 800V, and it is equipped with a 73.6-degree lithium iron phosphate battery provided by Xiangyang Fudi Battery. This company is a subsidiary of BYD. The new car uses a single motor, with a peak power of 220kW and a maximum speed of 210 km/h. On the other hand, the SU7 Max adopts Contemporary Amperex Technology Co., Limited’s 101-degree ternary lithium battery with dual motors. The peak power of the front and rear drive motors is 220kW and 275kW respectively, and the maximum speed can reach 265km/h..

The wheel hub is also equipped with Bridgestone TURANZA 6 in the standard version, Michelin E PRIMACY in the PRO version and Michelin PILOT SPORT EV in the MAX version. The super motors V6 and V6s of Xiaomi are jointly developed with UMC and Huichuan respectively, and V8s is the self-developed result of Xiaomi Automobile.

Source: parity shooting

Although the interior and operating system have not yet been officially disclosed, the on-site technicians are very excited to say that 澎湃 OS, as a part of Xiaomi’s ecological chain, will realize the information flow and sharing of mobile phones, automobiles, Internet of Things and other terminal devices, and Xiaomi SU7 can bind charging piles and avoid the charging peak through remote control through networking.

"Imagine that you can reserve a charging point just after work. After parking the car, you can directly call Xiao Ai to turn on the air conditioner and sweeping robot at home. Once you get back, you can rest on the sofa."

However, when we asked about the most extreme trigger range of cars and other terminals, the staff said with regret: "At present, the whole house intelligence is still realized through WIFI connection. The company should not have conducted experiments on this, and the specific data is not clear here."

Parity sent a number of sales staff of Xiaomi Auto to learn about the specific pricing of Xiaomi SU7, but they were told that it was still in the confidential stage. "Our store staff also have loyal rice noodles. Everyone hopes that the final price will be lower than Model 3 and Extreme Krypton 007, and the best standard version will be less than 220,000, but the headquarters did not disclose the specific information, and it will not be known until the market was released on the evening of March 28."

At present, the biggest suspense of Xiaomi SU7 is still "price".

What is the price of Xiaomi’s car to "serve" for dinner?

Although the various advanced technologies displayed at the conference and the real cars that appear repeatedly in many "spy photos" can make people excited. However, when consumers calm down and make purchase decisions, it is crucial for consumers’ final choice, and it may be the price of Xiaomi still hiding half her face from us behind her guitar.

In fact, in view of the topic of price, Lei Jun said frankly in Weibo a few days ago that "the standard version of Xiaomi SU7 is far more configured than (Tesla) Model 3", and said that the purchase cost of SU7 is very high, which will not lead to a low price for external sale.

Source: Lei Jun Personal Weibo

However, it is generally regarded as a precaution for Xiaomi SU7 to appear at a high price, or to raise consumers’ psychological expectations first, and then "persuade" executives overnight to launch products with extremely high cost performance. But in either case, consumers’ money is not blown by strong winds, and the yardstick of market measurement has always been there. If Mr. Lei wants to play the banner of Xiaomi Automobile, he must do better than competing products from friends at the same price.

Looking at the competing products of friends (that is, Krypton 001, Krypton 007 and Model 3), in fact, the price of SU7 has already been blocked. Compared with the Krypton 007, which adopts 800V electrical architecture, single and double motors and is known as the "200,000-yuan tram gatekeeper", the entry-level SU7 without 800V overcharge and without Contemporary Amperex Technology Co., Limited’s 100-degree battery is simply difficult to parry.

Source: Extreme Krypton 007 Conference

Therefore, even if Mr. Lei denies it, in the current market environment, the starting price of 199,000 yuan is not only a zero probability event, but may become the best price for Xiaomi SU7 to detonate the market.

However, if the starting price is set at 209,900 yuan as the Krypton 007, then the SU7, with its larger measurements, is expected to match Huawei’s smart cockpit strength, still compete with Krypton 007, and even stabilize other competing products in the market. However, if the starting price reaches 229,900, then facing the extremely krypton 007 with 100-degree Ningde battery and 800V fast charge, the SU7 may really have only one way to choose.

The odd-even faction also communicated with a power battery practitioner, and the other party was more direct. If the starting price exceeds 210,000 yuan and the relevant intelligence does not have the ability to shine, then the high probability will not be in the consumer’s choice range.

In addition to the entry-level models, if the SU7 Pro, SU7 Max and even the highest-equipped SU7 FE are all like online pictures, then it is not difficult to understand the way Xiaomi plays.

Source: Net transmission Xiaomi car configuration table

For consumers who want to experience SU7, the most standard version can become "the first car for young people", while the two advanced versions are for middle-class people who really want to experience the new technology released at the Xiaomi technology conference, but I don’t know whether it is the real FE version, that is, to create high-end "toys" for the big shots.

But what exactly is the landing price? Is the SU7 series really stuffed into three models? What is the consumer’s evaluation after listing? It will take until March 28 to see the results.

03 written at the end

On March 25th, Lei Jun, CEO of Xiaomi, sent a message in Weibo with emotion: "How to introduce Xiaomi SU7 in one sentence? I asked myself this question for three years. My final answer: The goal of Xiaomi SU7 is to be the best-looking, best-driving and most intelligent car within 500,000. "

Although talking about ideals and marketing are Xiaomi’s strengths, the competition between car companies ultimately depends on sales and production capacity.

At present, Xiaomi Automobile has not announced its production capacity. Xiaomi Automobile has signed contracts with 14 sales and service partners, and also listed a list of 59 stores. The channels are mainly divided into flagship centers, sales and service centers, experience stores and delivery centers. Of the first 29 cities, 17 have only opened delivery centers at present.

Some media have reported that Xiaomi Automobile Factory will be built in two phases and completed in 2025, with a total annual production capacity of 150,000 vehicles. The first phase was completed in 2023. At the end of February this year, a research document on Xiaomi Automobile was circulated on the Internet. According to the disclosure, Xiaomi Automobile will be delivered in April. It is estimated that the vehicle output will be about 2,000 vehicles in the first quarter after listing, with an output value of 400 million yuan. In response to this news, Xiaomi officially came out to rumor.

It is not difficult to see that all preparations for Xiaomi Auto are made on the premise that Xiaomi SU7 will explode when it goes on the market. It’s just that this bet on the whole personal reputation of Lei Zong, and then bet on the future gambling of the whole Xiaomi Group. What is the chance of winning?

Who to choose at the same price: latte DHT-PHEV compared with Tang DM-i

  [car home] Although electrification is the general trend of automobile development, high-efficiency hybrid or plug-in hybrid vehicle is undoubtedly the best transition scheme at present, and it will become one of the protagonists in the market for a long time. Today’s plug-in hybrid cars are very different from those of a few years ago, both in terms of feed power/fuel consumption and overall driving quality have been qualitatively improved. Among them, BYD’s DM-i technology is regarded as the pioneer of its own brand in the field of high-performance hybrid, which has won gratifying sales and super-high attention, while DHT hybrid technology from the Great Wall, although late, has more perfect strength to challenge DM-i technology. Today, we will let the representative models of these two technologies, Wei Pai (|) and BYD Tang DM-i, come face to face and see what kind of sparks will collide.

Home of the car

  The prices of Latte DHT-PHEV and BYD Tang DM-i are basically around 250,000. We choose the two-wheel drive version of Latte DHT-PHEV and the 2021 Tang DM-i 112KM version for comparison, and they are basically the same in driving form and price range.

Home of the car

    The working principle of this hybrid system under some working conditions is actually similar to BYD Tang DM-I. In the pure electric mode, after the vehicle starts, the engine only acts as a generator under the medium and low speed series working conditions, and does not directly participate in the driving, and is only responsible for supplying the generated electric energy to the battery for charging or the motor for driving the vehicle.

Home of the car

  However, the difference of Latte DHT-PHEV lies in the addition of its 2-speed DHT gearbox, which can realize the direct drive of parallel engines in the low speed range of about 40km/h, and the transmission efficiency of DHT gearbox is as high as 98%, which is of great help to fuel economy. When there is a big power request, the engine and the motor can work together to drive the vehicle at any time, and get a sharper acceleration experience. However, in the middle and low speed range, Tang DM-i can only power the motor through the engine and battery to drive the vehicle, and there is delay and loss in the process of energy conversion, so the acceleration experience is inferior.

Home of the car

  In addition to the improvement of dynamic response speed, the special DHT gearbox for 2-speed hybrid power will shift into the second gear when cruising at high speed, so as to allow the engine to enter the operating range with the best fuel economy and further reduce fuel consumption, while the whole gear shifting action is silent, with no obvious sense of intervention, and the body feeling of people in the car is not obvious.

Home of the car

  With an efficient hybrid system, combined with a special 1.5T engine for hybrid power and a large-capacity power battery. The system of the two-wheel drive version of Latte DHT-PHEV has a comprehensive maximum power of 240kW(326 HP) and a comprehensive maximum torque of 530N·m, which can achieve a pure electric cruising range of 184km. Even in the state of power shortage, the comprehensive fuel consumption of the vehicle can be controlled at 5.4L/100 km (comprehensive cruising range of 1000+ km), which is in terms of power, fuel economy and high-purity electric cruising range.

Home of the car

  The structure of BYD’s DM-i hybrid system is relatively simple. In most cases, the engine is only used as a generator to provide power for the motor. It does not participate in the driving of the vehicle at low and medium speeds, but is only responsible for generating electricity, which is the same as the extended range mode of extended-range electric vehicles.

Home of the car

  When the vehicle is driving at medium and high speed, the engine comes to the efficient working range. At this time, although the engine can directly drive the vehicle, it can only move forward at a fixed gear ratio. The engine can’t directly participate in the driving in the low-speed state of Tang DM-i hybrid system, and the response is not fast enough; On the other hand, under high-speed road conditions, although the engine can be directly driven at this time, it can only drive at a fixed gear ratio, and its fuel economy is bound to be inferior to that of latte DHT-PHEV.

  The appearance and style have their own characteristics.

  After seeing the invisible core technology differences, let’s compare the two cars that can be seen by people. First of all, in terms of design style, the two cars have their own characteristics.

Home of the car

Home of the car

  As a luxury brand SUV, Wei brand latte DHT-PHEV gives people the first impression that it is luxurious and stable enough; Tang DM-i continues BYD’s family-style Dragon Face design language, and the whole car looks more dynamic. Both Latte DHT-PHEV and BYD Tang DM-i have a huge air intake grille area. In contrast, Latte DHT-PHEV has more sharp edges and corners, while Tang DM-i has more rounded and feminine features.

  Headlights of the two cars generally adopt a long and narrow design style, and the far and near lights are all LED light sources, and they are all equipped with LED daytime running lights, automatic headlights and adaptive far and near lights.

Home of the car

Home of the car

  Because Tang DM-i locates the medium-sized SUV, its body size is more prominent than that of Latte DHT-PHEV, and its overall visual experience is also more slender. Tang DM-i has a length/width/height of 4870/1950/1725(mm) and a wheelbase of 2820mm;; Latte DHT-PHEV is 4668/1890/1730(mm) with a wheelbase of 2745 mm.

Home of the car

Home of the car

  Latte DHT-PHEV’s rim is dynamic, and it is equipped with Michelin Haoyue 4 tires at any cost, which pays attention to silence and comfort and is not weak in grip and handling. Tang DM-i is equipped with 245/45 R20 Jiatong Comfort225 tires, although the specifications are one size larger than that of Latte DHT-PHEV, but the price and cost are quite different.

Home of the car

Home of the car

  The rear of latte DHT-PHEV is full of layers, which gives people the same feeling of stability and honesty as the front. Tang DM-i adopts through taillight design and still takes a dynamic route.

[Autobots] Xiaomi Automobile is listed, what are the obstacles?

The original intention of Xiaomi to build a car is to maintain the grand system of Xiaomi’s digital ecology. If this starting point remains unchanged, Xiaomi’s idea is still relatively realistic.

Text/"Autobots" Qi Ce

It has been nearly 17 months since Lei Jun, the chairman of Xiaomi Group, announced his official entry into electric vehicles. On August 23, it was information from foreign media, and Xiaomi had obtained the qualification of new energy to build a car.

So far, Xiaomi’s process of building cars is ahead of their own timetable. In the new energy industry, where "standing pigeons" is the norm, it shows that Xiaomi’s control over a new format is online. From this point alone, Xiaomi is not like a novice car maker.

Another source said that the qualification was approved by the National Development and Reform Commission in early August. However, Xiaomi officially got the approval, which should be this week. Of course, no one in the media has seen the original approval, and Xiaomi has no official announcement. But this matter is very important, and public opinion is flying all over the sky. Xiaomi can’t ignore it. If he doesn’t deny it, he will default.

Why can Xiaomi get "big qualification"

Around 2017, new energy brands need to apply for "double qualifications", which has been widely concerned by public opinion.

Facts have proved that the "big qualification" (which can be understood as production qualification) approved by the National Development and Reform Commission is more difficult to obtain. Many new forces have applied for the "small qualification" of the Ministry of Industry and Information Technology. That is, it can meet the "Regulations on the Administration of New Energy Automobile Manufacturers and Products Access" and can also be understood as brand sales qualification.

Production problems, the usual practice is OEM, or acquisition of "shell resources", "Wei Xiaoli" is doing this. However, Tucki and Ideals took the latter route: after purchasing the shell, they did OEM work for a short period of time, and then injected their own car-making assets to achieve the goal of mastering the production resources. Weilai, named OEM, is actually a joint venture on the grounds that Weilai has invested a lot of money in the special production line of Jianghuai.

The regulatory attitude towards the acquisition of shell resources has changed. At first, from the perspective of resource reuse, it is considered that it is best to reactivate the existing production line without wasting resources. Later, it tended not to support the "direct investment" production line, because after buying the shell, the previous car production line was not reused, and all of them were replaced by new ones.

This year, the regulatory attitude is more severe. It is said that it is required not to buy, sell or transfer qualifications in the future. This requirement did not fall on paper, but Baowo appeared on the list of "voluntary" cancellation of production qualifications, which indirectly proved this statement. The rumor that Xiaomi acquired the Baowo license will not be broken.

After the supervision has narrowed, "small qualification" must rely on "big qualification". The self-traveler bought Mahayana’s new energy qualification, but the latter’s qualification expired, and the self-traveler could only be dissolved. The Jidu brand jointly established by Baidu and Geely was also forced to change to Geely-led Jiyue brand because of qualification problems. Baidu changed from leading car manufacturers to system suppliers.

New energy start-up brands have a headache about their qualifications. Xiaomi seems to have no trouble solving it. Although there is still an audit by the Ministry of Industry and Information Technology, the "big qualification" of heavy assets has been won, and there seems to be no reason why the "small qualification" cannot be won.

As soon as everyone compares, it is inevitable that there are some rumors that Xiaomi is "chartered", "default" and "guaranteed" by the above. Others say that Xiaomi’s big qualification may be "closed qualification" (the last car license). We can’t prove it or falsify it. But the reality is that Baidu has been tossing for several years without results, and Xiaomi has applied for a green light.

Both companies have Internet genes and have invested heavily in building cars. The difference between them is that Xiaomi is a technology company with a lot of hardware manufacturing components. Although Xiaomi smart home appliances, 3C products, etc. are also commissioned by the OEM, the original manufacturer is very complicated, but its understanding of hardware quality control is not comparable to Baidu, a pure software company. The latter is a complete newcomer not only to making cars, but also to making simpler mobile phones and the like. From the perspective of supervision, it goes without saying which one is reliable.

In this way, if mass production is put on the market and delivered as the goal of new energy brands, the biggest obstacle standing in front of the goal is to cross it.

Supply chain and popularity are fine.

Then, from now until the first delivery, is it smooth for Xiaomi to build a car?

There is no secret in the methodology of electric vehicle manufacturing. The industrial chain is mature, and all parts are shelf products. China has the most extensive and complete supply chain of electric vehicles with the highest overall technical level in the world. Chips are exceptions and short boards, but the exceptions and short boards of China-related chains have the least lateral ratio.

Xiaomi and Lei Jun themselves (Shunwei Capital) have invested in dozens of chip design and manufacturing startups alone or jointly with state-owned assets. China is rapidly making up for the shortcomings in chip manufacturing with mature processes.

Xiaomi automobile also has an inherent advantage, that is, its popularity is high. When the car was first announced, public opinion was overwhelming. This is not only the credit for the popularity of Xiaomi brand, but also the successful creation of Lei Jun’s personal design.

Electric vehicles are more based on the technology industry. The more labels on technology, struggle and growth of their brand founders, the richer their images, and the natural flow blessing can be formed. This kind of operation can be clearly seen in Lei Jun’s fourth annual speech on August 14th this year.

There is no shortage of funds.

Now there are two points to test Xiaomi’s car: one is capital; The other is the market reaction of the first product. Unfortunately, the information revealed by both is fragmented.

Xiaomi has signed confidentiality agreements with major suppliers. The lack of information is also the reason why public opinion in the industry has different opinions on the prospect of Xiaomi’s car.

When Lei Jun first started to build a car, he announced that he would invest 10 billion US dollars in 10 years and 10 billion yuan in the first phase. This statement has not attracted attention. There are too many pictures of cakes, and the reaction of public opinion to all kinds of "money wishes" has long been passivated.

However, Xiaomi took the road of heavy assets as soon as he came up, and a lot of investment could not be avoided. One is to invest in research and development; The other is put into production. Both sides concentrate on asking for money together, and Xiaomi’s financial burden should be heavier.

Xiaomi stated from the beginning that he would use his own funds to build a car. Over the past year or so, there has been no information about Xiaomi’s car financing and no news of bank credit in the industry. Xiaomi Automobile is a wholly-owned subsidiary of Xiaomi Group, which cannot be ignored.

In the first seven months of this year, Xiaomi Group invested 6 billion yuan in Xiaomi Automobile. In 2022, innovative businesses such as Xiaomi Automobile invested 3.1 billion yuan. In this way, almost all the initial investment of 10 billion yuan has been invested. In addition to this long-planned budget, there should be additional channels, otherwise this progress will not be achieved at all.

Xiaomi is expected to release the 2023 semi-annual report on August 29th. According to the first quarter financial report, Xiaomi Group’s cash and cash equivalents are 26 billion yuan. Compared with the investment in Xiaomi’s automobile business, the funds within two years are no problem.

However, don’t equate the cash flow of Xiaomi Group with Xiaomi Automobile, and there are still many places where the Group spends money, and don’t put Xiaomi Automobile’s only financial hope in Xiaomi Group. Don’t forget, Lei Jun has the ability to mobilize a large amount of funds through various means.

This is an important wealth difference between an industry man and an investor and ordinary people.

For example, the former has 100 yuan and the latter has 5 yuan. The latter’s 5 yuan is 5 yuan, while the former’s 100 yuan is only his personal 100 yuan. He can easily use this 100 yuan personal assets to incite 1000 yuan’s funds, and this 1000 yuan is the money he can take out immediately.

By this point, Lei Jun has not used bank loans and various financing methods. In fact, the wealth he can control may be as high as 10,000 yuan, depending on how many times he is willing to use leverage. Of course, the latter can’t play well and has a strong self-attack.

In a word, as long as the brand of Xiaomi Automobile is bright, banks (especially those operating in Beijing and Wuhan) will rush to lend to Lei Jun, let alone grant credit. The "road" of the National Development and Reform Commission has strengthened the confidence of creditors. Of course, this is in the current situation where everything goes well.

We have seen many new energy brands that are at the end of the road. The founders come forward to borrow money and even transfer their status as major shareholders, but the high price has not been exchanged for vitality. This at least shows that the money should be spent in the front and cannot be used as a refueling tactic.

Suppliers are still playing games.

So far, these financing methods seem to be useless. At present, the production line debugging of Xiaomi Automobile’s Yizhuang factory is in full swing. At the same time, the recruitment of production line workers (lacking hundreds of workers) proves that the capacity allocation has reached the final stage.

During this period, because of the intensity of new energy competition, it has been very different from when Lei Jun made the decision. Xiaomi’s first product, don’t expect to go much, at least get a "meeting color" so that the next play can be sung.

At present, the unofficial news revealed that BYD, which was originally rumored, did not appear in the list of battery suppliers. Singapore Airlines is the first supplier for Xiaomi and the second supplier for Contemporary Amperex Technology Co., Limited. Originally, the positions of the two sides were arranged in reverse. However, on August 3rd, the dispute over Contemporary Amperex Technology Co., Limited’s claim for 518 million yuan of battery patents from Zhongchuang Singapore Airlines came to an end. Chuangxin Airlines announced that China National Intellectual Property Administration had made an invalid decision on the two invention patents of "Li-ion battery" and "positive pole piece and battery" owned by Contemporary Amperex Technology Co., Limited.

It is not known whether it is this reason that caused the creation of Singapore Airlines to be mentioned as a confession. However, one supply and two supply are not static. According to the free quotation of both parties and the market demand, the location can be changed at any time.

It is reported that the battery pack capacity of Xiaomi’s first car is 101 degrees and the battery pack weight is 642 kilograms. It is worth mentioning that the battery price is falling too fast now. Two months ago, the price of such a PACK was above 80,000 yuan, and now it may be 10,000 yuan less.

The endurance data is a bit outrageous, only 8.8 kWh/100 km. This is hard to believe (it is said that it is still fully loaded at 37℃). It may not be the standard electric load, because it is difficult to comment due to the lack of other information. But since the first car is a coupe, the power consumption per 100 kilometers is much lower than that of an SUV, which is no problem.

At present, this car has been tested in Xinjiang. Although the outside is covered with camouflage, the outline is still easy to identify. Someone joked about competing with Paramera.

The first car didn’t make an SUV, which proves that it is still a brand image. The consideration of engineering process is more important than quantity. There are indications that the technical status of Xiaomi Automobile has been frozen, and the main material suppliers in the BOM may be replaced. But in any case, the first car can be mediocre, but there can be no batch quality problems. At present, the market does not accept the tentative launch of products.

Pricing system and ecology

Someone found out that this car has a high price of 299,000 yuan and a low price of 199,000 yuan. I wonder if there are any other SKUs.

If this price is true, it will be finalized after several adjustments. Although the price may be adjusted, 400,000 yuan is a hurdle. The electric coupe above this price can’t be measured at all, and the key will be to lose the recognition of Xiaomi brand base.

Lei Jun himself is still very concerned about the basic fans. This is what Xiaomi brand has saved in more than 10 years of operation, otherwise Xiaomi household appliances will not take the ride of Xiaomi brand.

The basic powder can’t afford a car, but the public opinion position can’t be lost. We must strive for fans to stand on our side. Dignity is a relative concept, and the key is for everyone to judge "value for money", and this anchor point is more important. Electric sports cars, similar in performance and shape, are all at what price, and everyone has a steelyard in mind. That’s why I made the coupe first.

This objectively requires that Xiaomi’s first car must not be expensive, but also make a brand level. As some public opinion speculated in the past, it may be possible to do more than 100 thousand yuan of electric power in the future, but the first car, as a brand-setting product, should not do so.

In terms of Xiaomi, it is also trying to suppress the profits of manufacturing links. Xiaomi claims that the profit of parts and components will remain at around 1%, and the profit depends on software and ecological services. This is not surprising, Xiaomi mobile phone is this route.

Xiaomi car will be a part of Xiaomi’s ecology. From this point of view, although Xiaomi Automobile is very different from the mobile phone business, Xiaomi Group undoubtedly hopes that the two can produce more linkage effects.

This should be no problem, whether Xiaomi’s mobile phone is embedded in the car or the data interconnection between the two, it is easy for Xiaomi to do. The key point is that the original intention of Xiaomi to build a car is to maintain the grand system of Xiaomi’s digital ecology. If you don’t build a car, the most important piece of land in the future is someone else’s.

If this starting point remains unchanged, Xiaomi’s idea is still relatively realistic. Since car hardware doesn’t expect to make money, it sounds that the difficulty of building a car will be much reduced.

If the first delivery of the first car is the goal, Xiaomi will face some small obstacles next. Xiaomi has quietly changed the node listed in late 2024 to the first half of the year, indicating that Xiaomi’s confidence is also relatively sufficient. Compared with the new car that keeps jumping tickets, Xiaomi may be a clear stream. [Copyright Notice] This article is the original manuscript of Autobots and may not be reproduced without authorization.

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Tiggo 8 PRO is a medium-sized SUV with a body size of 4745*1860*1745 and a wheelbase of 2710 mm. The body lines are smooth and the overall shape is fashionable and atmospheric. The side lines of the car body are simple and smooth, and the roof lines are tilted backwards, showing a sense of dynamic lines. The front and rear wheel tracks are 1582mm and 1604mm respectively, and the front and rear tyre size are 235/55 R18. The tire width is moderate, which can provide stable driving performance and comfortable driving experience.


The interior design of the Tiggo 8 PRO is exquisite, with a leather steering wheel, which is comfortable and supports manual up and down+front and rear adjustment. The central control screen has a size of 12.3 inches and supports voice recognition control system, including multimedia, navigation, telephone, air conditioning and skylight, which makes drivers more convenient. The car is also equipped with USB and Type-C interfaces, two in the front row and one in the back row, which is convenient for passengers to charge. In addition, the front row is also equipped with mobile phone wireless charging function. The seat is made of imitation leather. The main seat supports front-back adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat also supports front-back adjustment and backrest adjustment. The second row of seats also supports backrest adjustment, and the rear seats are laid down in proportion, providing more space flexibility.


The Tiggo 8 PRO is powered by a 1.6T 197 HP L4 engine with a maximum power of 145 kW and a maximum torque of 290 N m.. This engine adopts advanced turbocharging technology, which can provide abundant power output and make drivers feel more intense acceleration and power performance during driving. At the same time, with the 7-speed wet dual-clutch gearbox, the shift is smooth and rapid, making the driver’s driving experience more comfortable and enjoyable.

In the design of the Tiggo 8 PRO, we have been recognized by the owner of car home. He said that except that the waistline of the car butt is a little concave and looks a little thin, other aspects are not bad. The front face of the Tiggo 8 PRO adopts a large-size air intake grille and sharp LED headlights, creating a strong visual impact, smooth body lines and fashionable and atmospheric vehicle modeling. In addition, the interior space is spacious and comfortable, equipped with rich technology configuration and luxurious interior, which makes the driving experience more comfortable and convenient. The Tiggo 8 PRO is also equipped with a powerful power system, which provides abundant power output and excellent handling performance, bringing a better driving experience to car owners. To sum up, Tiggo 8 PRO is an SUV with fashionable appearance, rich configuration and abundant power. I believe it will become the choice of more car owners.

BYD Auto: In February, 2023, Qin PLUS DM-i 2023 Champion Edition gained 25,363 orders in five days.

"You can buy a hybrid for 99,800 yuan". In 2023, BYD played the first trump card of Qin PLUS DM-i 2023 Champion Edition, which completely subverted the A-class fuel vehicle industry pattern and increased the pressure on the joint venture brand fuel sedan. According to the latest official data of BYD Auto,Qin PLUS DM-i 2023 Champion Edition has been listed for only 5 days, and it has already received 25,363 orders.Another explosion model is undoubtedly.

It is understood that BYD Qin PLUS DM-i 2023 Champion Edition has launched five models, including 55KM and 120KM endurance versions.Among them, the leading price of 55KM is as low as 99,800 yuan, which is the first time that the price of DM-i model has been lowered to less than 100,000 yuan.

How fragrant is it compared with the joint venture fuel vehicle at the same level? Qin PLUS DM-i 2023 Champion Edition Entry Edition has a 10.1-inch floating central control large screen and an 8.8-inch full LCD instrument panel, as well as reversing images, voice recognition, remote start, NFC Bluetooth key, automatic air conditioning, exterior mirror heating, etc., which has more advantages in configuration.

More importantly, Qin PLUS DM-i 2023 Champion Edition has lower fuel consumption and stronger power.In most cities, you don’t have to pay the purchase tax, and there is no restriction.

In addition, BYD has also made full preparations in terms of production capacity.All models, including 99,800 55KM leading models, have sufficient production capacity.

The appearance of BYD Qin PLUS DM-i 2023 Champion Edition will also make more consumers give up the determination of fuel vehicles such as Sylphy, Lei Ling and Corolla.

Ziqiao technology

The price is millions, look forward to U7 real car exposure! Headlights are exaggerated in design, with a maximum power of 960kW.

A few days ago, a group of photos of real cars looking up at U7 were exposed on the Internet. In the image, we can see that the side of the new car is very stretched and the rear of the car is full, which looks very imposing overall. The new car is positioned as a large car, which has been declared in the Ministry of Industry and Information Technology. It is equipped with "Easy Sifang" technology. The motor power of the four wheels is 240kW/240kW/240kW/240kW, totaling 960kW, which is about 1305Ps. According to the previous news, I hope U7 has opened the reservation, and the price may be in the million level.

In terms of design, Wangwang U7 adopts the language of Wangwang brand "dimension door". The oversized C-shaped headlights and daytime running lights on the front face look vigorous and powerful, just like two huge eyes. With the penetrating air intake below, it looks more imposing as a whole.

Looking up at U7, the side lines look sharp and slender. The front end of the front door adopts a design similar to the shark fin shape, combined with the hidden door handle, which makes the whole look simple and sporty. The wheel hub of the vehicle adopts a forged five-star shape, and a large area of petal styles are available. The rear fender obviously protrudes from the body, which has a good sense of aerodynamics and design.

The rear of the car is relatively simple as a whole. The whole system comes standard with a foldable electric tail, and there are large-size penetrating taillights, with the logo embedded in the middle, and a diffuser under the rear of the car, which has a good overall sense of movement.

In the spy photos before, we saw that looking up at U7 basically continued the style of looking up at U8. The LCD screen was vertical, which was similar to looking up at U8. In addition, it was equipped with a large LCD instrument and a passenger entertainment screen.

In the key power part, the new car will be equipped with "Easy Sifang" four-motor technology. The maximum power of four-wheel motors is 240kW/240kW/240kW/240kW, totaling 960kW, or about 1305 HP. As a brand-looking model, it is expected that the Yunqi body control system will not be absent. The comprehensive endurance of the new car is expected to exceed 1000 kilometers. We will continue to pay attention to more news about the new car.

Chery Geely will enter the Taiwan Province market. Taiwanese media questioned its safety.

  People’s Daily Online, Hong Kong, March 13th Well-known automobile manufacturers Chery Automobile and Geely Automobile will enter the Taiwan Province market in the near future. The local media wrote that the cars made in mainland China have made remarkable progress, but the impact test results are not ideal and the safety is worrying.

  Chery Automobile will make its debut at the Taipei New Car Exhibition at the end of this year and enter the local market with the strategy of "low price". According to the agent, the price of Chery Automobile is still under accounting, and it is estimated that the price of Chery Automobile is 30% lower than that of similar cars. For example, Toyota ALTIS with a displacement of 1.8 liters, the local price in Taiwan Province is about 600,000 yuan (note: NTD, the same below) to 680,000 yuan; Chery A3 with the same displacement is expected to sell for only 450,000 yuan.

  Zhejiang Geely Automobile will also seize the Taiwan Province market. Its small cars with a displacement of less than 1500cc, such as America, Japan, Freedom Ship and King Kong, will be assembled and sold in Taiwan Province. The price of these cars in the mainland is between RMB 30,000 and RMB 50,000, and the price in Taiwan Province will be reduced to less than RMB 350,000.

  Taiwanese media wrote that Chery and other domestic cars have made remarkable progress in recent years, from the whole car to the engine, gearbox and key components, from design and development to engineering technology, trial production and process planning, but their impact test results in Germany, Russia and China are not satisfactory, and consumers are urged to pay attention to the performance and safety of cars, not just greedy for low prices. (LiHaiyuan)

Editor: Xu Guimei

LI released its 2022 financial report: the gross profit margin dropped to 19.4%, and the loss increased by 2.6 times.

On February 27th, LI released its financial report for the fourth quarter and the whole year of 2022.

Data show that in the fourth quarter of last year, LI achieved revenue of 17.65 billion yuan, and the annual revenue of 45.29 billion yuan, up 67.7% year-on-year, but the operating loss in the same period was as high as 3.65 billion yuan, up 259.3% year-on-year.About every LI sold, the net loss is 27,000 yuan..

At the same time, the gross profit margin rose to 20.2% in the fourth quarter of 2022, butThe annual gross profit margin dropped to 19.4%.In 2021, the gross profit margin was 21.3%, down 1.9 percentage points year-on-year.

In 2022, the company’s operating expenses and R&D expenses were 12.45 billion yuan and 6.78 billion yuan respectively, up by 83.6% and 106.3% year-on-year, and other expenses related to employee management were 5.67 billion yuan, up by 62.2% year-on-year.

By the end of 2021, the number of employees in LI was 11,900, and by the end of 2022, this number had increased to 19,300, with a year-on-year increase of 62.2%.

However, as of the end of the fourth quarter of last year, the ideal book cash flow was still as high as 58.45 billion yuan. For the company, there is not much pressure on future R&D and management expenditures.

It generally takes a long period of loss for new forces to build cars. Even Tesla only turned losses into profits in 2020, and its annual gross profit margin during 2012-2022 experienced repeated fluctuations.

From 7.3% in 2012 to the peak of 27.6% in 2014, it then fell all the way until it stabilized and rebounded in 2020, and remained above 21% for three consecutive years.The gross profit margin in 2022 was 25.6%.

Therefore, the increase in operating losses is not a problem in the short term. It depends on whether the brand can shorten the time of profit through product layout. For capital, long-term interests can be considered, but patience is limited.

For LI, in 2022, it stopped production in Li ONE decisively, introduced L9, L8 and L7 in reverse order, and broke through the 20,000-vehicle mark in December, which also proved the correctness of its product strategy.

If the previous ideal was only individual combat, then the next step was the wolf tactics, and it didn’t give itself too many price barriers, unlike Wei Lai’s rigid high-end work, butThrough the iteration of new products, it gradually penetrated into the market space of 200,000-300,000 yuan..

Why should BYD break through the price bottom line at all costs? The purpose is to take the volume, and then share the total cost based on the general volume, and finally achieve the goal of quick turnover and small profits.

Ideally, to reduce the loss, it is difficult to rely solely on high-end products, and the real volume is concentrated in the range of 150,000-300,000 yuan.

Li Xiang, CEO of LI, once said that it is not a dream to sell 30,000 vehicles a month if the L7 Air version is delivered.

In January of this year, Ideality became the only car company with monthly sales exceeding 10,000 with 15,141 vehicles. The sales of L9 and L8 were hot, and the L7 was scheduled to be optimistic. This is also the reason why Li wants to have the confidence to achieve monthly sales of 30,000 in the future.

Ideally, the analysis of the product array is more accurate, such as the L9 (459,800 yuan) with the highest price, which is aimed at potential customers with sufficient budget and BBA. They hope to experience the fun completely different from the traditional high-end fuel vehicles, and at the same time, the six-seat layout meets the needs of Chinese family travel scenes.

The guide price of L8 is 339.8-399.8 thousand yuan, which is a reduced version of L9, and it is also six seats, but the price has dropped by 60-12 thousand yuan to meet those groups who want to buy L9 but have insufficient budget.

L7 focuses on five luxury SUV markets, with a guide price of 31.98-37.98 million yuan, which is cheaper than L8, making up for the gaps in five markets and directly grabbing customers from Audi Q5L and Mercedes-Benz GLC. This kind of consumers don’t care about six, which is more pragmatic and has limited budget.

But from that ideal background display,LI car owners used the smart big screen for more than 6 hours/week during parking.It also reflects from one side that people who choose LI have a high demand for entertainment functions of new energy vehicles, which is becoming a breakthrough to help new forces rapidly expand their market share.

In addition, the new forces also have great advantages in intelligence. They can rely on large-capacity batteries to achieve rich car experience, which traditional fuel vehicles can’t do at all.

In 2023, for the new forces, the cost of power batteries is expected to be greatly reduced. For example, Contemporary Amperex Technology Co., Limited has launched a half-price cooperation idea for large customers, and LI will be one of the cooperative car companies.

With the improvement of product structure and the initial effect of function optimization, the expenditure on R&D will also decrease in the future. LI is waiting for the mass production of Qualcomm Snapdragon 8295 chip, and the car system experience will be promoted by leaps and bounds.

Full text summary:Under the background of frequent negative news and employees blowing their own dirty linen, it seems that LI’s counter-attack road has not encountered much resistance, and the market of high-end intelligent new energy vehicles is still a blue ocean, which is also the basis for many new forces to dare to burn money. However, this year’s new energy market will usher in a cruel price war. Fortunately, it has not yet reached the high-end market. For new forces, adhering to the product concept of high scarcity and exclusiveness may be the key to avoiding strangulation.

Yu Chengdong stepped down as CEO

Text | Technology Daily Push

The position of CEO did disappear, but he was promoted to chairman.

On September 21, the first financial news, Huawei officially issued a document, and adjusted the position of the automobile industry.

Jin Yuzhi, president of Huawei’s optical product line, took over the post of CEO of smart car solution BU from Yu Chengdong, and Yu Chengdong became the chairman of BU.

Huawei official website introduced that it has not been adjusted yet.

Ask the world about the new car launch in the future, and you can still hear "far ahead".

Huawei’s mobile phone returns, and Yu Chengdong needs to redo time management.

Regarding this operation, a senior industry insider said, "With the return of Huawei mobile phones, Yu Chengdong can focus more on mobile phones. 」

In the past few years, Huawei’s mobile phone sales have fallen sharply due to sanctions. To this end, Yu Chengdong took over the BU and promoted the smart car selection mode, hoping to make up for the lost mobile phone revenue by selling cars.

However, in the first half of this year, the situation ushered in a turning point, and many new machines such as P60 series and Mate X3 series helped Huawei’s mobile phones rise against the trend.

According to data released by IDC, in the domestic market in the second quarter, Huawei’s mobile phone shipments increased by 76.1% year-on-year, the fastest growth rate among all manufacturers, and tied for fifth place with Xiaomi’s mobile phone with a market share of 13.0%, up 5.7 percentage points over the same period last year.

And its momentum in the second half of the year will be even stronger.

On August 29th and September 8th, Huawei directly launched three models in official website: Mate 60 Pro/Pro+ and Mate X5. All three models are hard to find, which also makes the sales of Huawei mobile phones to a higher level.

According to the authoritative market research organization of the supply chain, in the 36th week of this year (9.4-9.10), Huawei mobile phones won the second place in the smart phone market in China with a market share of 17%, only 17.2% higher than the first, and 0.2% behind.

It is estimated that in the 37th week (9.11-9.17), Huawei is expected to achieve the first market share in sales volume.

At the same time, according to Caijing. com, many people close to Huawei confirmed that Huawei has launched a comprehensive plan to return to the global mobile phone market, with the domestic market first and the overseas market later.

On September 14th, Huawei held an overseas conference in Barcelona, bringing a variety of flagship products to the European market. After that, Huawei will continue to hold press conferences in China, Middle East and Africa, Asia-Pacific and Latin America.

Re-attacking cities overseas requires a leader who can fight "tough battles", and Yu Chengdong is the best candidate.

In February this year, Yu Chengdong mentioned in an interview with the media that he spent his holiday time and evening time on car business besides working during the day. "Now my personal energy investment is relatively large, and I may spend 40% of my time in AITO."

Obviously, with the return of Huawei mobile phones, Yu Chengdong needs to do time management again. The outgoing car BU CEO was appointed as the chairman and put more energy into the mobile phone.

Yu Chengdong’s successor, the first show or the M9 conference in the world.

Yu Chengdong BU CEO was succeeded by Jin Yuzhi, president of Huawei Optical Product Line.

Huawei optical product line, also known as Huawei optical transmission and access product line, has jurisdiction over optical transmission, optical access, optical applications and other fields. Mainly to provide customers with high-value, high-reliability assisted driving, light display and light technology production solutions.

Prior to this, the intersection of optical product line and car BU was Huawei’s newly established intelligent car optical service in recent years, including AR HUD, intelligent car lights and light field screens.

Among them, Huawei’s AR HUD has been mass-produced on Feifan R7; Huawei’s smart car lights, light field screens and other products are expected to be carried on the follow-up models selected by Huawei, such as Wenjie M9.

If there are no accidents, the upcoming M9 will be Jin Yuzhi’s first show after taking office. I wonder if he will shout "Far ahead" ~

With the above changes, the current management structure of Che BU includes:

Huawei Terminal BG CEO, Chairman of Smart Car Solution BU, Yu Chengdong

President of Huawei Optical Product Line, BU CEO of Smart Car Solution, Jin Yuzhi

Huawei Smart Car Solution BU CSO, Wang Jun

President of Huawei’s intelligent driving solution product line and general manager of intelligent driving field, Li Wenguang


For Jin Yuzhi, Huawei Car BU CEO is a very challenging position.

Since its establishment, the business unit has invested more than 3 billion US dollars (about 20.6 billion yuan) in research and development, but its revenue in 2022 was only 2.1 billion yuan, and in the first half of 2023 it was only 1 billion yuan, making it the only loss-making business of Huawei.

At present, Huawei BU has three business models, one is to sell standardized auto parts; The second is the Huawei Inside mode (HI mode) that provides full-stack smart car solutions; The third is to deeply participate in product and vehicle design, as well as the intelligent car selection mode that provides sales network channels.

HI mode and intelligent car selection mode are not developing smoothly.

The monthly sales of Changan Aouita and Beiqi Polar Fox, which adopt HI mode, are hovering around one or two thousand units, far less than expected. Guangzhou automobile directly gave up the HI mode.

The intellectual car selection model was very strong when it first came out last year, and its delivery volume exceeded 10,000 for four consecutive months, becoming the biggest dark horse of the new forces. However, this year, the situation has turned sharply, and there is no good news that the monthly delivery volume has exceeded 10,000.

Last week, the redesigned M7 went on the market, which ushered in a big sale through "upgrade+price reduction". Before we could celebrate, this week’s redesigned G9 in Tucki came and stole many users.

The good news is that Jin Yuzhi and Huawei BU have more intersections with the auto parts model, and the development in this direction is relatively good.

Huawei’s annual report last year showed that by the end of 2022, it had shipped nearly 2 million sets of components, including intelligent cockpit, intelligent driving, intelligent electric, intelligent Che Yun, millimeter-wave radar, camera, gateway, lidar, computing platform, AR HUD, T-Box and other products and solutions.

In recent days, it has been reported through the grapevine that Huawei and BYD signed a cooperation agreement to provide Kirin car chips for each other. If it is true, it will be a big business.

Yu Chengdong has publicly stated that Huawei BU will be profitable in 2025.

We will wait and see what kind of plan Jin Yuzhi will come up with in the face of the goals set by the leaders before.

Professional counterfeiter Wang Hai: This year, we will not rule out playing online red and playing Wechat business.

  When Wang Hai, a tall man, appeared in front of Chengdu Business Daily reporters, he would not attract much attention. He didn’t wear his trademark sunglasses, the personal logo that has been with him in his anti-counterfeiting career for the past 21 years. But when it comes to taking pictures, the black sunglasses appear on his face in a blink of an eye.

  The man who used to wear the hat of "fake hero" is now 43 years old. With the promulgation of the new Consumer Protection Law and the improvement of a series of relevant laws and regulations, it is easier for consumers to protect their rights. Today’s Wang Hai seems to be inferior to the "fake idol" who has been shouting and fighting all the time. With only 100,000 fans in Weibo, he is not even "online celebrity", although his personal introduction is still "the first person to fight counterfeiting".

  However, with the emergence of more and more professional counterfeiters, consumer rights protection has entered a normalization, and Wang Hai is only one of many professional counterfeiters.

  When online shopping has become an important way of consumption, professional counterfeiters have begun to specialize in e-commerce. Liu Yanqing sued more than 30 cases in half a month, all of which were related to online shopping. He said that after he picked out the thorns, the operators would definitely improve, which was a thunder for future consumers.

  Professional counterfeiters have gone through 21 years from barbaric growth to rational rights protection. Nowadays, they prefer to be called builders. "Promote the improvement of relevant laws and claim compensation within the legal bottom line."

  Wang hai

  "My personal pursuit is to be a builder"

  "This year, I don’t rule out playing net red and playing Wechat business."

  Wang Hai, who owns four business investigation companies, currently has more than 30 employees, mostly lawyers and investigation managers. Last year, more than 500 cases were handled, with an amount of more than 10 million. The company is mainly engaged in three kinds of businesses to help consumers defend their rights and fight counterfeiting; Knowing and buying fakes; Employed by enterprises, counterfeiting for enterprises. The third is the focus of his business.

  Compared with before, Wang Hai’s exposure has decreased, but his cooperation with government departments has increased, more than 400 times a year. He has become more gentle, not always "pinching". In his own words, it is called "rational blood".

  "My personal pursuit is to be a builder. Solve the problem constructively. " What Wang Hai hasn’t changed is the clarity of thinking and the endless desire to express. He said that he expected to promote consumers’ awareness of rights protection and the integrity of China people, so as to advance the law.

  Nowadays, compared with the endless stream of "online celebrity", Wang Hai is not a name with internet popularity anytime and anywhere. He sent a Weibo, and there were often only a few or dozens of comments and reposts. "There is no deliberate management, and I don’t want to be too conspicuous. Being online celebrity is not the goal."

  Wang Hai is dismissive of today’s "online celebrity economy". He mentioned that many online celebrity stores sell all kinds of cosmetics and clothing, but many of them are refurbished by stalls, and there are quite a few inferior products. "This year, we will not rule out playing online red and playing Wechat business."

  What Wang Hai is pondering now is how to promote the establishment of the Whistleblower Act (whistleblower sharing fines) in China. He said that he had previously reported Nike, and the maximum bonus given by the government department was 100,000 yuan. And if the Whistleblower Act can be established, 30% to 50% of the fines imposed on enterprises will be distributed to whistleblowers, which will give every insider, even corporate executives, the incentive to become a voluntary supervisor.

  Another goal of Wang Hai is to promote consumer organizations that can play games. He gave this organization, which is still spinning in his mind, a grounded name "Children’s Mothers Association". Wang Hai said that the "Children’s Mothers Association" can set up a laboratory to test all kinds of goods at any time; Detectives can be sent to investigate the production of each enterprise and test reports can be issued. The price violence of foreign milk powder will not happen, and it can also fight against the format contract with overlord clause. "If the child’s mother is associated with 1 million people, pricing consumers can participate."

  Liu Yanqing

  From shopping malls to online shopping.

  You can easily take screenshots to collect evidence without leaving home.

  Liu Yanqing, who has 15 years of experience in counterfeiting, is a native of Beijing. His office is hidden in a two-bedroom apartment in an old residential area near the Apple Orchard in Beijing. His company has only five or six employees at present. The main business, of course, is counterfeiting. Last year, after deducting employee salaries and various costs, Liu Yanqing’s net income from counterfeiting was around 800,000.

  "85% of my cases now are e-commerce counterfeiting." Liu Yanqing, who once beat more than 50 large shopping malls in Beijing at least once, is now dying with e-commerce companies more often. The first e-commerce anti-counterfeiting took place in 2013. He bought cosmetics of a well-known brand for 4,000 yuan online and sent them to the headquarters of the brand in China for testing, and came to the conclusion that the outer packaging did not match the genuine product. Finally, under the mediation of the court, after six months, he got 4000 yuan compensation.

  Study various judicial interpretations

  According to Liu Yanqing’s cost performance ratio, the first experience of "online counterfeiting" was not a "good business" during his counterfeiting career. But this stubborn Beijing man feels that the other party’s attitude of downplaying only "regulatory mistakes" has hurt himself. He began to switch from shopping malls to online shopping.

  In the past more than half a month, Liu Yanqing has claimed more than 30 cases from various e-commerce websites. Liu Yanqing has her own understanding of the reason why she moved from a physical store to an e-commerce. He said that although online shopping is more difficult than physical stores, for example, it can’t communicate directly with the supervisor, but it can only communicate by phone, and it is easy to be refused compensation. However, compared with physical stores, online shopping can crack down on fakes without leaving home, and it is easy to obtain evidence and screen shots. The evidence of screen shots is notarized and preserved, which is very convincing in evidence and the proportion of successful claims will be higher.

  Liu Yanqing, who just graduated from junior high school, studied laws including the Consumer Protection Law and various related judicial interpretations of the Supreme Court. In order to crack down on jewelry, he specially studied jewelry appraisal and was familiar with relevant industry standards. This made him practice a pair of critical eyes, and when he searched online, he knew which goods had false propaganda or other certain problems even in the description.

  On February 26th, Liu Yanqing bought a bracelet marked "Baltic amber beeswax" in JD.COM shopping mall, and the price was 1799 yuan, while the original price was 17990 yuan, equivalent to 10% discount. It took only four days for Liu Yanqing to buy the goods, file a claim, return the goods, return the payment, and get the compensation of 2500 yuan.

  Liu Yanqing took out a set of national standards for jewelry and the notice of the National Development and Reform Commission on the interpretation of the relevant provisions of the Provisions on Prohibiting Price Fraud. These two documents are the basis for his quick claim. He said that on the online shopping page of this bracelet, the place of origin is obviously the mainland, but the name is marked with the Baltic Sea, which is suspected of falsely marking the place of origin. This bracelet was put on the shelves on February 24, and the original price was marked with more than 10,000 yuan. There must be a transaction record of the original price sales, otherwise it is a virtual standard price.

  I used to watch Wang Hai fake on TV.

  Because of the revision of the Civil Procedure Law in 2014, it is stipulated that online shopping disputes can be prosecuted in the court where the goods are received, which makes Liu Yanqing’s e-commerce anti-counterfeiting cause more good news. He laughed and said that he could sue the e-commerce operators who he thought had problems all over the country in the Shijingshan court at his doorstep.

  Liu Yanqing’s e-commerce anti-counterfeiting process has been completely streamlined. He will give employees standardized training in food, clothing, jewelry and other commodities in advance, and then let employees find out the products that describe problems, and then he will screen them himself and place an order after confirming that they are correct. "A dozen are accurate."

  However, the name Liu Yanqing is not a popular name for many online shopping platforms. His Amazon account was cancelled for "violating online trading rules". Or, the operator will tell him that the goods are out of stock and let him choose to return them. "I entered the blacklist of e-commerce, but it doesn’t matter. I can also register many other accounts. There are more than a dozen."

  Liu Yanqing, who has driven a taxi, opened a canteen and sold mutton kebabs, once watched Wang Hai’s counterfeiting on TV. After stepping into the business of professional counterfeiters, I found that this industry with a little personal heroism brought him unprecedented self-confidence.

  He was once "threatened" by the store to report his extortion. But Liu Yanqing, who is a little "mixed", responded like this: "If I knock, I knock internally according to the law, and I don’t do it if I don’t do it."

  Feng zhibo

  "Almost all the claims were won last year."

  "I hope that fakes can be bought less and less."

  Feng Zhibo, a Wuhan native who started counterfeiting in 1997, now lives in Guangzhou. He has two identities, one is a professional counterfeiter and the other is a clothing operator. He said that it is precisely because he is counterfeiting and knows the cost of illegal business that he will be more cautious when doing clothing business.

  In 2013, there was a provision in the Supreme Law on several issues concerning the application of law in the trial of food and drug disputes. If there was a dispute over the quality of food and drugs, the buyer claimed the rights from the producers and sellers, and the producers and sellers made a defense on the grounds that the buyer knew that there were quality problems in the food and drugs but still bought them, the people’s court would not support it. This means that even if you buy a fake knowing it, it will not affect the claim.

  Last year, Feng Zhibo focused on food counterfeiting. For a whole year, he has been arguing with ordinary food with cod liver oil, suing for compensation, and probably got millions of compensation. "Professionals buy problematic goods, so less will be left in the hands of consumers. From this perspective, it is good for the market. I hope that fakes can be bought less and less."

  Last year, Feng Zhibo, who likes to be more serious, won almost all the claims. The only case that lost in the first instance was changed in the second instance, and Feng Zhibo, who got the verdict, was somewhat gratified, which meant his 100% winning rate. He believes that this is a more perfect law to protect his legitimate rights and interests.


  A professional counterfeiter in the eyes of a lawyer;

  Counterfeiting is conducive to market regulation.

  Qiu Baochang, head of the lawyers’ group of China Consumers Association, told Chengdu Business Daily that personally, professional counterfeiters should not kidnap them with morality as long as they have not violated the law. The existence of professional counterfeiters is beneficial to market purification, to the interests of consumers, to the protection of legitimate enterprises and to market regulation.