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Yu Chengdong stepped down as CEO

Text | Technology Daily Push

The position of CEO did disappear, but he was promoted to chairman.

On September 21, the first financial news, Huawei officially issued a document, and adjusted the position of the automobile industry.

Jin Yuzhi, president of Huawei’s optical product line, took over the post of CEO of smart car solution BU from Yu Chengdong, and Yu Chengdong became the chairman of BU.

Huawei official website introduced that it has not been adjusted yet.

Ask the world about the new car launch in the future, and you can still hear "far ahead".

Huawei’s mobile phone returns, and Yu Chengdong needs to redo time management.

Regarding this operation, a senior industry insider said, "With the return of Huawei mobile phones, Yu Chengdong can focus more on mobile phones. 」

In the past few years, Huawei’s mobile phone sales have fallen sharply due to sanctions. To this end, Yu Chengdong took over the BU and promoted the smart car selection mode, hoping to make up for the lost mobile phone revenue by selling cars.

However, in the first half of this year, the situation ushered in a turning point, and many new machines such as P60 series and Mate X3 series helped Huawei’s mobile phones rise against the trend.

According to data released by IDC, in the domestic market in the second quarter, Huawei’s mobile phone shipments increased by 76.1% year-on-year, the fastest growth rate among all manufacturers, and tied for fifth place with Xiaomi’s mobile phone with a market share of 13.0%, up 5.7 percentage points over the same period last year.

And its momentum in the second half of the year will be even stronger.

On August 29th and September 8th, Huawei directly launched three models in official website: Mate 60 Pro/Pro+ and Mate X5. All three models are hard to find, which also makes the sales of Huawei mobile phones to a higher level.

According to the authoritative market research organization of the supply chain, in the 36th week of this year (9.4-9.10), Huawei mobile phones won the second place in the smart phone market in China with a market share of 17%, only 17.2% higher than the first, and 0.2% behind.

It is estimated that in the 37th week (9.11-9.17), Huawei is expected to achieve the first market share in sales volume.

At the same time, according to Caijing. com, many people close to Huawei confirmed that Huawei has launched a comprehensive plan to return to the global mobile phone market, with the domestic market first and the overseas market later.

On September 14th, Huawei held an overseas conference in Barcelona, bringing a variety of flagship products to the European market. After that, Huawei will continue to hold press conferences in China, Middle East and Africa, Asia-Pacific and Latin America.

Re-attacking cities overseas requires a leader who can fight "tough battles", and Yu Chengdong is the best candidate.

In February this year, Yu Chengdong mentioned in an interview with the media that he spent his holiday time and evening time on car business besides working during the day. "Now my personal energy investment is relatively large, and I may spend 40% of my time in AITO."

Obviously, with the return of Huawei mobile phones, Yu Chengdong needs to do time management again. The outgoing car BU CEO was appointed as the chairman and put more energy into the mobile phone.

Yu Chengdong’s successor, the first show or the M9 conference in the world.

Yu Chengdong BU CEO was succeeded by Jin Yuzhi, president of Huawei Optical Product Line.

Huawei optical product line, also known as Huawei optical transmission and access product line, has jurisdiction over optical transmission, optical access, optical applications and other fields. Mainly to provide customers with high-value, high-reliability assisted driving, light display and light technology production solutions.

Prior to this, the intersection of optical product line and car BU was Huawei’s newly established intelligent car optical service in recent years, including AR HUD, intelligent car lights and light field screens.

Among them, Huawei’s AR HUD has been mass-produced on Feifan R7; Huawei’s smart car lights, light field screens and other products are expected to be carried on the follow-up models selected by Huawei, such as Wenjie M9.

If there are no accidents, the upcoming M9 will be Jin Yuzhi’s first show after taking office. I wonder if he will shout "Far ahead" ~

With the above changes, the current management structure of Che BU includes:

Huawei Terminal BG CEO, Chairman of Smart Car Solution BU, Yu Chengdong

President of Huawei Optical Product Line, BU CEO of Smart Car Solution, Jin Yuzhi

Huawei Smart Car Solution BU CSO, Wang Jun

President of Huawei’s intelligent driving solution product line and general manager of intelligent driving field, Li Wenguang

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For Jin Yuzhi, Huawei Car BU CEO is a very challenging position.

Since its establishment, the business unit has invested more than 3 billion US dollars (about 20.6 billion yuan) in research and development, but its revenue in 2022 was only 2.1 billion yuan, and in the first half of 2023 it was only 1 billion yuan, making it the only loss-making business of Huawei.

At present, Huawei BU has three business models, one is to sell standardized auto parts; The second is the Huawei Inside mode (HI mode) that provides full-stack smart car solutions; The third is to deeply participate in product and vehicle design, as well as the intelligent car selection mode that provides sales network channels.

HI mode and intelligent car selection mode are not developing smoothly.

The monthly sales of Changan Aouita and Beiqi Polar Fox, which adopt HI mode, are hovering around one or two thousand units, far less than expected. Guangzhou automobile directly gave up the HI mode.

The intellectual car selection model was very strong when it first came out last year, and its delivery volume exceeded 10,000 for four consecutive months, becoming the biggest dark horse of the new forces. However, this year, the situation has turned sharply, and there is no good news that the monthly delivery volume has exceeded 10,000.

Last week, the redesigned M7 went on the market, which ushered in a big sale through "upgrade+price reduction". Before we could celebrate, this week’s redesigned G9 in Tucki came and stole many users.

The good news is that Jin Yuzhi and Huawei BU have more intersections with the auto parts model, and the development in this direction is relatively good.

Huawei’s annual report last year showed that by the end of 2022, it had shipped nearly 2 million sets of components, including intelligent cockpit, intelligent driving, intelligent electric, intelligent Che Yun, millimeter-wave radar, camera, gateway, lidar, computing platform, AR HUD, T-Box and other products and solutions.

In recent days, it has been reported through the grapevine that Huawei and BYD signed a cooperation agreement to provide Kirin car chips for each other. If it is true, it will be a big business.

Yu Chengdong has publicly stated that Huawei BU will be profitable in 2025.

We will wait and see what kind of plan Jin Yuzhi will come up with in the face of the goals set by the leaders before.

Professional counterfeiter Wang Hai： This year, we will not rule out playing online red and playing Wechat business.

　　When Wang Hai, a tall man, appeared in front of Chengdu Business Daily reporters, he would not attract much attention. He didn’t wear his trademark sunglasses, the personal logo that has been with him in his anti-counterfeiting career for the past 21 years. But when it comes to taking pictures, the black sunglasses appear on his face in a blink of an eye.

　　The man who used to wear the hat of "fake hero" is now 43 years old. With the promulgation of the new Consumer Protection Law and the improvement of a series of relevant laws and regulations, it is easier for consumers to protect their rights. Today’s Wang Hai seems to be inferior to the "fake idol" who has been shouting and fighting all the time. With only 100,000 fans in Weibo, he is not even "online celebrity", although his personal introduction is still "the first person to fight counterfeiting".

　　However, with the emergence of more and more professional counterfeiters, consumer rights protection has entered a normalization, and Wang Hai is only one of many professional counterfeiters.

　　When online shopping has become an important way of consumption, professional counterfeiters have begun to specialize in e-commerce. Liu Yanqing sued more than 30 cases in half a month, all of which were related to online shopping. He said that after he picked out the thorns, the operators would definitely improve, which was a thunder for future consumers.

　　Professional counterfeiters have gone through 21 years from barbaric growth to rational rights protection. Nowadays, they prefer to be called builders. "Promote the improvement of relevant laws and claim compensation within the legal bottom line."

　　Wang hai

　　"My personal pursuit is to be a builder"

　　"This year, I don’t rule out playing net red and playing Wechat business."

　　Wang Hai, who owns four business investigation companies, currently has more than 30 employees, mostly lawyers and investigation managers. Last year, more than 500 cases were handled, with an amount of more than 10 million. The company is mainly engaged in three kinds of businesses to help consumers defend their rights and fight counterfeiting; Knowing and buying fakes; Employed by enterprises, counterfeiting for enterprises. The third is the focus of his business.

　　Compared with before, Wang Hai’s exposure has decreased, but his cooperation with government departments has increased, more than 400 times a year. He has become more gentle, not always "pinching". In his own words, it is called "rational blood".

　　"My personal pursuit is to be a builder. Solve the problem constructively. " What Wang Hai hasn’t changed is the clarity of thinking and the endless desire to express. He said that he expected to promote consumers’ awareness of rights protection and the integrity of China people, so as to advance the law.

　　Nowadays, compared with the endless stream of "online celebrity", Wang Hai is not a name with internet popularity anytime and anywhere. He sent a Weibo, and there were often only a few or dozens of comments and reposts. "There is no deliberate management, and I don’t want to be too conspicuous. Being online celebrity is not the goal."

　　Wang Hai is dismissive of today’s "online celebrity economy". He mentioned that many online celebrity stores sell all kinds of cosmetics and clothing, but many of them are refurbished by stalls, and there are quite a few inferior products. "This year, we will not rule out playing online red and playing Wechat business."

　　What Wang Hai is pondering now is how to promote the establishment of the Whistleblower Act (whistleblower sharing fines) in China. He said that he had previously reported Nike, and the maximum bonus given by the government department was 100,000 yuan. And if the Whistleblower Act can be established, 30% to 50% of the fines imposed on enterprises will be distributed to whistleblowers, which will give every insider, even corporate executives, the incentive to become a voluntary supervisor.

　　Another goal of Wang Hai is to promote consumer organizations that can play games. He gave this organization, which is still spinning in his mind, a grounded name "Children’s Mothers Association". Wang Hai said that the "Children’s Mothers Association" can set up a laboratory to test all kinds of goods at any time; Detectives can be sent to investigate the production of each enterprise and test reports can be issued. The price violence of foreign milk powder will not happen, and it can also fight against the format contract with overlord clause. "If the child’s mother is associated with 1 million people, pricing consumers can participate."

　　Liu Yanqing

　　From shopping malls to online shopping.

　　You can easily take screenshots to collect evidence without leaving home.

　　Liu Yanqing, who has 15 years of experience in counterfeiting, is a native of Beijing. His office is hidden in a two-bedroom apartment in an old residential area near the Apple Orchard in Beijing. His company has only five or six employees at present. The main business, of course, is counterfeiting. Last year, after deducting employee salaries and various costs, Liu Yanqing’s net income from counterfeiting was around 800,000.

　　"85% of my cases now are e-commerce counterfeiting." Liu Yanqing, who once beat more than 50 large shopping malls in Beijing at least once, is now dying with e-commerce companies more often. The first e-commerce anti-counterfeiting took place in 2013. He bought cosmetics of a well-known brand for 4,000 yuan online and sent them to the headquarters of the brand in China for testing, and came to the conclusion that the outer packaging did not match the genuine product. Finally, under the mediation of the court, after six months, he got 4000 yuan compensation.

　　Study various judicial interpretations

　　According to Liu Yanqing’s cost performance ratio, the first experience of "online counterfeiting" was not a "good business" during his counterfeiting career. But this stubborn Beijing man feels that the other party’s attitude of downplaying only "regulatory mistakes" has hurt himself. He began to switch from shopping malls to online shopping.

　　In the past more than half a month, Liu Yanqing has claimed more than 30 cases from various e-commerce websites. Liu Yanqing has her own understanding of the reason why she moved from a physical store to an e-commerce. He said that although online shopping is more difficult than physical stores, for example, it can’t communicate directly with the supervisor, but it can only communicate by phone, and it is easy to be refused compensation. However, compared with physical stores, online shopping can crack down on fakes without leaving home, and it is easy to obtain evidence and screen shots. The evidence of screen shots is notarized and preserved, which is very convincing in evidence and the proportion of successful claims will be higher.

　　Liu Yanqing, who just graduated from junior high school, studied laws including the Consumer Protection Law and various related judicial interpretations of the Supreme Court. In order to crack down on jewelry, he specially studied jewelry appraisal and was familiar with relevant industry standards. This made him practice a pair of critical eyes, and when he searched online, he knew which goods had false propaganda or other certain problems even in the description.

　　On February 26th, Liu Yanqing bought a bracelet marked "Baltic amber beeswax" in JD.COM shopping mall, and the price was 1799 yuan, while the original price was 17990 yuan, equivalent to 10% discount. It took only four days for Liu Yanqing to buy the goods, file a claim, return the goods, return the payment, and get the compensation of 2500 yuan.

　　Liu Yanqing took out a set of national standards for jewelry and the notice of the National Development and Reform Commission on the interpretation of the relevant provisions of the Provisions on Prohibiting Price Fraud. These two documents are the basis for his quick claim. He said that on the online shopping page of this bracelet, the place of origin is obviously the mainland, but the name is marked with the Baltic Sea, which is suspected of falsely marking the place of origin. This bracelet was put on the shelves on February 24, and the original price was marked with more than 10,000 yuan. There must be a transaction record of the original price sales, otherwise it is a virtual standard price.

　　I used to watch Wang Hai fake on TV.

　　Because of the revision of the Civil Procedure Law in 2014, it is stipulated that online shopping disputes can be prosecuted in the court where the goods are received, which makes Liu Yanqing’s e-commerce anti-counterfeiting cause more good news. He laughed and said that he could sue the e-commerce operators who he thought had problems all over the country in the Shijingshan court at his doorstep.

　　Liu Yanqing’s e-commerce anti-counterfeiting process has been completely streamlined. He will give employees standardized training in food, clothing, jewelry and other commodities in advance, and then let employees find out the products that describe problems, and then he will screen them himself and place an order after confirming that they are correct. "A dozen are accurate."

　　However, the name Liu Yanqing is not a popular name for many online shopping platforms. His Amazon account was cancelled for "violating online trading rules". Or, the operator will tell him that the goods are out of stock and let him choose to return them. "I entered the blacklist of e-commerce, but it doesn’t matter. I can also register many other accounts. There are more than a dozen."

　　Liu Yanqing, who has driven a taxi, opened a canteen and sold mutton kebabs, once watched Wang Hai’s counterfeiting on TV. After stepping into the business of professional counterfeiters, I found that this industry with a little personal heroism brought him unprecedented self-confidence.

　　He was once "threatened" by the store to report his extortion. But Liu Yanqing, who is a little "mixed", responded like this: "If I knock, I knock internally according to the law, and I don’t do it if I don’t do it."

　　Feng zhibo

　　"Almost all the claims were won last year."

　　"I hope that fakes can be bought less and less."

　　Feng Zhibo, a Wuhan native who started counterfeiting in 1997, now lives in Guangzhou. He has two identities, one is a professional counterfeiter and the other is a clothing operator. He said that it is precisely because he is counterfeiting and knows the cost of illegal business that he will be more cautious when doing clothing business.

　　In 2013, there was a provision in the Supreme Law on several issues concerning the application of law in the trial of food and drug disputes. If there was a dispute over the quality of food and drugs, the buyer claimed the rights from the producers and sellers, and the producers and sellers made a defense on the grounds that the buyer knew that there were quality problems in the food and drugs but still bought them, the people’s court would not support it. This means that even if you buy a fake knowing it, it will not affect the claim.

　　Last year, Feng Zhibo focused on food counterfeiting. For a whole year, he has been arguing with ordinary food with cod liver oil, suing for compensation, and probably got millions of compensation. "Professionals buy problematic goods, so less will be left in the hands of consumers. From this perspective, it is good for the market. I hope that fakes can be bought less and less."

　　Last year, Feng Zhibo, who likes to be more serious, won almost all the claims. The only case that lost in the first instance was changed in the second instance, and Feng Zhibo, who got the verdict, was somewhat gratified, which meant his 100% winning rate. He believes that this is a more perfect law to protect his legitimate rights and interests.

　　Say/method

　　A professional counterfeiter in the eyes of a lawyer;

　　Counterfeiting is conducive to market regulation.

　　Qiu Baochang, head of the lawyers’ group of China Consumers Association, told Chengdu Business Daily that personally, professional counterfeiters should not kidnap them with morality as long as they have not violated the law. The existence of professional counterfeiters is beneficial to market purification, to the interests of consumers, to the protection of legitimate enterprises and to market regulation.

Using Tik Tok, Aauto Quicker and other fraud cases, the police frequently reminded the public to be vigilant

　　Nowadays, audio-visual websites such as "Tik Tok", "Aauto Quicker", "Volcano" and "Watermelon Video" have sprung up rapidly, attracting a large number of netizens to participate in the interaction, and many criminals are also involved in it, frequently making moves. Recently, our province has also received many cases of fraud using the above-mentioned audio-visual websites. In this regard, Jiangsu police reminded the public that this kind of fraud has a large audience, wide spread and strong confusion. Netizens should raise their awareness of prevention and protect the safety of personal property.

　　Correspondent Changgong New Yangzi Evening News/Yangyan reporter Yu Yingjie

　　Using video

　　These three types of fraud cases are frequent.

　　Changzhou police made a special analysis of fraud cases on audio-visual websites and found that the following three categories of fraud cases are more prominent.

　　A, birthday celebration, lovelorn red envelope rebate category

　　[Case 1] Liu fell in love with Tik Tok and added a WeChat friend through Tik Tok. On September 9, he saw this friend in a circle of friends who was engaged in red envelope cashback activities, so he chatted with him. The other party said that there was a fan feedback activity with red envelopes, which was "transfer to 50 yuan and return to 55 yuan and other grades, and each person can play for up to three times". Liu believed it, transferred 4950 yuan to the other party through WeChat, and later found that he was cheated.

　　[Case 2] On August 27th, Qin met and joined a QQ group of online celebrity’s birthday red envelope party through Tik Tok. When he saw a man nicknamed "Brother", he claimed that 300 yuan could get a rebate of 3,888 yuan for sending red envelopes, so he added the other person’s WeChat as a friend and sent red envelopes through WeChat, and was cheated by 1000 yuan.

　　[Case 3] On August 24th, Wei met a netizen from Tik Tok and added the other person’s WeChat. The other person said in the WeChat circle of friends that "he was dumped and got a breakup fee of 1 million yuan. If someone sent 200 to 10,000 yuan, he would return it 10 times". Then Wei transferred 888 yuan to the other person through WeChat, and later found that he was blacked out by the other party.

　　B. Fake products sold in Wechat business

　　[Case 1] On September 6th, Gongmou saw a online celebrity blogger recommend cosmetics worth 198 yuan in Tik Tok. Gongmou believed that WeChat transferred 1188 yuan and was cheated.

　　[Case 2] On August 29th, Xu met a netizen through Tik Tok and added the other party’s WeChat. The other party said that he would get a chance to roll the dice if he bought a slimming product of 298 yuan. According to the request of the other party, Xu transferred a total of 5,000 yuan through WeChat, but did not receive the product and found that he was cheated.

　　[Case 3] On August 17th, when Meng used Tik Tok, he saw a message that there was a low-priced mobile phone for sale, so he added the other party as a WeChat friend. The other party said that Apple X, OPPO and other mobile phones only cost 198 yuan, and Meng paid 198 yuan through WeChat. The other party said that it was necessary to go through customs, pay customs duties, etc., and Meng made a total transfer to 800 yuan through WeChat payment. Later, the other party also asked for a transfer, and Meng realized that he had been cheated.

　　C, praise fans, buy and sell Tik Tok accounts.

　　[Case 1] On August 28th, the swindler said that he could help people to brush the praises on Tik Tok. After contacting him, Miao believed it, and provided his own WeChat payment verification code according to the request of the other party. As a result, he found that 6700 yuan in his WeChat was transferred away by the other party.

　　[Case 2] One day in July, Zhu bought a Tik Tok account for 10,000 yuan on the virtual asset trading service platform of "YuZhao.com". At the beginning of September, the seller contacted Zhu and said that someone wanted to buy the Tik Tok and invested 16,000 yuan. After discussion between the two parties on September 5th, Zhu agreed to sell Tik Tok’s account to the other party. Subsequently, the other party successfully tied the mobile phone number to the Tik Tok account, but the other party did not transfer 16,000 yuan to Zhu, but deleted Zhu’s WeChat.

　　Like to follow suit

　　Young people who are inexperienced are easy to be recruited.

　　After analyzing the above-mentioned cases, Changzhou police found that most of the targets targeted by criminal suspects are young people who are inexperienced, have poor preventive ability, like novelty and like to follow suit.

　　In terms of the modus operandi of these fraud cases, criminals take advantage of the victim’s curiosity and greed, and constantly attract fans through the newly popular "Tik Tok", "Aauto Quicker" and "Watermelon Video" apps, asking the deceived to pay by scanning the QR code, issuing red envelopes, transferring money, etc. Once the money is defrauded, the victim will be blacked out immediately.

　　Police tips

　　Don’t trust marketing videos

　　At present, short online videos are very popular among netizens, and the number of video views is tens of thousands. However, due to the short video time, vague background and fragmentary information, some lawless elements also blend in and take the opportunity to commit fraud.

　　The police reminded the majority of netizens to improve their awareness of self-prevention, not to trust videos with marketing, money and other properties on short video platforms such as "Tik Tok" and "Aauto Quicker", and not to transfer money and remittances to the other party easily. If you find that you have been cheated, you should call the police immediately.

Aauto Quicker announced the third quarter report card： the domestic business was profitable for two consecutive quarters, and the monthly active users exceeded 620 million.

On November 22nd, Aauto Quicker Science and Technology released its results for the third quarter of 2022, and its total revenue increased by 12.9% year-on-year to 23.1 billion yuan, which was higher than the consensus forecast of 22.56 billion yuan by Bloomberg. Thanks to the steady growth of revenue, the optimization of gross profit margin and the continuous improvement of users’ acquisition efficiency, Aauto Quicker’s domestic business achieved single-quarter profit for two consecutive quarters. In the third quarter, the domestic operating profit exceeded 375 million yuan, a nearly three-fold increase from the previous quarter.

Through refined operation management strategy and abundant content supply, the user scale of Aauto Quicker applications continued to grow in the third quarter. DAU increased by 13.4% year-on-year to 363 million, and MAU increased by 9.3% year-on-year to 626 million, both of which exceeded historical highs. With the strengthening of social interaction and trust atmosphere on the platform, the number of users who care about each other reached 23.5 billion pairs, a substantial increase of 63.1% year-on-year.

Cheng Yixiao, founder and CEO of Aauto Quicker Technology, said, "Looking ahead, we will further promote the integration of users, content and commercialization ecology, and create more value for users, content creators, advertisers and businesses. Relying on the strong carrying capacity of short video+live broadcast, we will continue to innovate, create new scenes, new opportunities and new models, promote the integration of digital and real, and strive to create long-term value for shareholders while bringing social and economic benefits. "

The average DAU in the third quarter reached 363 million, a record high.

For content-based platforms, summer vacation is usually a critical period for customer acquisition and growth. In the third quarter, Aauto Quicker seized the peak season of users’ growth, and continuously enriched users’ consumption content and experience through refined operation management and efficient customer acquisition means and continuous iterative optimization of algorithm model.

The data shows that the average DAU (daily active users) and MAU (monthly active users) in Aauto Quicker both broke through historical highs: the domestic average DAU increased by 13.4% year-on-year to 363 million, and the MAU increased by 9.3% year-on-year to 626 million. The number of monthly users increased by 39 million in a single quarter, which also set the biggest quarterly net increase this year. With the continuous strengthening of social interaction and trust atmosphere on the platform, the number of users who care about each other reached 23.5 billion pairs, a substantial increase of 63.1% year-on-year.

In terms of content ecology, Aauto Quicker continues to expand diversified short video and live content supply. In this summer’s summer file, 22 of Aauto Quicker’s top-quality short plays have achieved a broadcast volume of over 100 million, and such explosive high-quality short plays as Family Realistic Works "Parenting Battle", "Jingweier" sitcom "Hutonger" and doctor’s professional short play "Benevolence" have emerged, achieving new breakthroughs in theme expansion and marketing play. In terms of homemade variety shows, "Let’s go! The launch of word-of-mouth programs such as "Mom" and "Sounds like Summer Flowers" has created a new operation mode of "long video+short video+live broadcast", bringing users a brand-new content consumption and interactive experience. In the sports content section, in September, the village BA of "Country Basketball Champions Cup" jointly created by Aauto Quicker and NBA started in full swing, with a total audience of 120 million, further promoting the popularization and deepening of basketball in rural China.

In overseas markets, in the third quarter, the usage time of single DAU users remained at a high level of over 60 minutes. On the basis of investment control and ROI-driven growth, overseas users maintained efficient and healthy growth. Aauto Quicker said that Kwai’s differentiated content strategy has achieved initial results in the creation of users’ minds. "We hope to further enrich the content ecology by establishing a wider category of content, and establish a positive circulation mechanism for content production, consumption and creators’ realization."

Domestic business achieved profit for two consecutive quarters, with Q3 revenue of 23.1 billion yuan.

While achieving high-quality growth, Aauto Quicker has further consolidated its liquidity.

After achieving the single-season profit target of domestic business ahead of schedule in the second quarter of this year, the operating profit of domestic business Q3 exceeded 375 million yuan, an increase of nearly three times from the previous month. In the third quarter, Aauto Quicker continued to deepen the construction of business ecology, and its revenue performance was steady. The total revenue increased by 12.9% year-on-year to 23.1 billion yuan, which was higher than the consensus forecast of 22.56 billion yuan by Bloomberg. Among them, online marketing services (advertising), live broadcast and other services (including e-commerce) accounted for 50.1%, 38.7% and 11.2% respectively.

Online marketing service revenue reached 11.6 billion yuan, up 6.2% year-on-year, which is the highest single-season revenue since this year. In the third quarter, the number of monthly active advertisers in Aauto Quicker increased by more than 65% year-on-year through multi-channel introduction of advertisers and policy support. In terms of brand advertising, relying on customized investment projects, we will explore a brand marketing model that fits advertisers’ individual needs and Aauto Quicker’s content ecology, dig deep into the marketing value of talent, and match the traffic advantage behind talent with the brand’s demand for traffic more efficiently. At the same time, Aauto Quicker continues to strengthen the construction of advertising infrastructure, subdivide and focus on vertical industries, open up internal and external circulation, improve the core competitiveness of products, further tap users’ commercial interests, and accelerate the establishment of a positive cycle of user content ecology and commercial ecology.

E-commerce business achieved the performance of exceeding the industry growth level in Q3, and continued to gain market share. In the third quarter, Aauto Quicker e-commerce GMV increased by 26.6% year-on-year to 222.5 billion yuan.

Relying on the advantages of flow and efficiency, as well as the continuous improvement of investment policies, Aauto Quicker continues to attract more businesses to settle in, and the number of newly opened businesses has increased by nearly 80% year-on-year. At the same time, more efficient traffic distribution and more accurate matching strategy of people and goods further improved the conversion efficiency, and the number of new mobile merchants in Q3 increased by high digits year-on-year.

By expanding more industries to bring good goods and brands, and improving infrastructure construction such as logistics, Aauto Quicker will further enhance the user’s buying experience. In addition to the live broadcast scene, the penetration rate and conversion rate of e-commerce in Aauto Quicker continued to increase by expanding short videos and planting grass. The monthly active buyers of e-commerce exceeded 100 million, and the repurchase rate of users increased by about 1.1 percentage points year-on-year. From the analysis point of view, from the transaction between live broadcast rooms to more shopping contacts, short video planting grass can stimulate the mind and play a role in satisfying the "uncertain demand" of shopping; Strengthening store management can meet the "definite demand" of users and give businesses a longer-term management matrix.

In the overseas business segment, Q3′ s total revenue was 189 million, up about 83% from the previous month and more than 8 times year-on-year. In terms of liquidity, overseas commercialization departments continue to optimize their product and service capabilities, and online marketing service revenue has grown rapidly; By improving the ecological construction, deepening the cooperation with guilds, the live broadcast department can improve the content quality and enrich the supply at the same time, and combine the operation activities in different regions to promote the continuous growth of live broadcast revenue. In the financial report, Aauto Quicker pointed out that we should strive to improve the operational efficiency of overseas business and gradually establish the profitability of overseas business through the simultaneous way of increasing revenue and reducing expenditure.

In the third quarter, the overall adjusted net loss of Aauto Quicker was 670 million, a decrease of 640 million compared with the previous quarter, and the adjusted net loss rate narrowed to 2.9%, an improvement of nearly 20 percentage points year-on-year. Sales and marketing expenses decreased from 11 billion yuan in the same period last year to 9.1 billion yuan, accounting for 53.8% of revenue to 39.5%. After listing, the ratio was lower than 40% for the first time. While the ratio of sales expenses to revenue decreased, the overall traffic of Aauto Quicker still maintained rapid growth.

Deepening live broadcast+ecological scene to build inclusive digital community

As a digital community with inclusive background, high interaction and strong participation, Aauto Quicker is becoming the entrance of digital life for ordinary people. The content community built by short video and live broadcast connects all walks of life to meet the diverse needs of users such as learning, entertainment, shopping, local life and employment, and is deeply integrated with all walks of life.

In the third quarter, Aauto Quicker continued to deepen the extension of the ecological scene of live broadcast+,and provided users with richer live broadcast content through products such as quick employment, ideal home and quick marriage, so as to meet the service needs of users in more scenarios.

Take the quick employment business as an example. In the "Golden September and Silver 10" recruitment season, Aauto Quicker successively launched special recruitment sessions for service industry and manufacturing industry, which promoted blue-collar employment in the form of "live broadcast with posts", attracted nearly 70 high-quality enterprises to participate, and helped service industry and manufacturing enterprises solve the recruitment problems. In the field of real estate, Aauto Quicker Ideals has gradually formed a new real estate brokerage model of "real estate anchor promoting new house transactions", and has opened up a full-link process from real estate live broadcast to customer acquisition, user clue collection to taking a look at the transaction of real estate and commission sharing, and tapped and supported a group of high-quality creators in the real estate field through the "Wheat Plan".

According to the data disclosed by Aauto Quicker at the Photosynthesis Conference, in June 2022, the number of ten thousand powder creators on the platform exceeded 2 million. Among the creators who released their works in Aauto Quicker in 2016, the proportion of ten thousand powder creators and one hundred thousand powder creators who are still actively publishing their works today exceeds 70% and 80%, respectively, and the active proportion of millions of powder creators reaches 94%. From "continuous creation" to "continuous management", Aauto Quicker has become a platform for more and more creators to realize their value, which has also injected a steady stream of vitality into the prosperity of community ecology in Aauto Quicker.

WU GANG shows the textbook-level acting ＂Secretary Dakang＂ expression pack hot network.

　　"WU GANG’s acting is so good, why is it not red?" The audience who once asked questions on the Internet should be very pleased now: WU GANG became an expression pack overnight with the role of "Secretary Dakang" in the anti-corruption drama in the name of people. When interviewed by reporter WeChat yesterday, the strength faction mentioned that the enthusiasm of netizens was both surprised and happy: "Nowadays, netizens are really amazing, especially thanks to netizens."

　　"Secretary Dakang" teaches you to act.

　　After "in the name of people" became popular, a group of officials in Handong Province became the favorite "Handong Boys" of the audience, and the most popular among the "Handong Boys" belonged to Dakang Li, secretary of the Jingzhou Municipal Party Committee played by WU GANG. At first, he was guessed as a bad guy by some viewers. After ten episodes, everyone found that he had a wife’s pit inside, subordinates’ secrets outside, debts left by his predecessor, and colleagues’ stepping on him. He was also devoted to the GDP of Jingzhou, which was simply a tragic "back-pot man" and made everyone feel bad. The audience was also divided into two groups: "Secretary Dakang" and "Secretary Yuliang", and they started a fan war in a serious way, turning Secretary Dakang and his expression pack into a hot search — — Who would have thought that anti-corruption drama had such a way of looking after it?

　　In fact, Dakang Li didn’t play an important role in the original work. Most of the credit for the popularity of "Secretary Dakang" lies in WU GANG’s interpretation and play. WU GANG said frankly: "It’s also quite uneasy to take on this play, playing a party secretary. We have never seen this person. I will search Baidu for many videos of leaders at all levels. If people’s gestures may help me, I will keep them in mind and may be useful in filming. " He grasped the details to shape the characters. "I hope the audience will say that I know this person, just like the people next door to our house, and he has a sense of closeness." First of all, I think this character has to be human. He has worldly desires, so he has to eat. When he is hungry, he has to poke wildly. When he is in a hurry, he also swears. In fact, people are like this. "

　　The most important point is to recite the lines. "The biggest secret is to read the script well. When the script is very familiar, you will know what the other party is and what you want to do. I must be familiar with this level, so that when you say your lines, it is vivid and subconscious. " Remember the undercover documentary of Hengdian written by screenwriter Song Fangjin not long ago? Young actors, learn.

　　Thanks to netizens for making emoticons.

　　Lu Qiaoshan in Latent and Lu Zilin &hellip in White Deer Plain; … Like every role in the past, WU GANG did his part as an actor, but the popularity of "Secretary Dakang" was beyond his expectation. "I never thought of this character, and this Dakang Li could become online celebrity." He responded to the concerns of netizens one by one. "In fact, they are not right, it should be three eyelids! My parents gave it to me. This can’t be changed. Everyone says this hand looks good, but I didn’t find it. Later, they took screenshots and saw, hey, I think it’s not bad, thanks to my parents. "

　　He thanked the netizens for their emoticons. "Nowadays, netizens are really amazing, and their tastes are extremely high. I’m especially grateful to these netizens. They really made great efforts to cut this photo frame by frame and put all the expressions of Dakang Li together on the Internet. Everyone enjoys this character together, and I think this is the greatest compliment to a person. In fact, I think everyone likes him because of his openness, persistence and simplicity. " Reporter Wang Huichun

The safe operation of NOA, a technology truck, exceeds 50 million kilometers, and the intelligent driving of trucks has entered the stage of large-scale commercialization.

On August 29th, 2023, Macheng Technology held the second Macheng Technology Day with the theme of "Run the truck NOA", and shared the innovative practice that Macheng truck NOA (navigation-assisted driving) took the lead in breaking through 50 million kilometers and operating safely without accidents, deeply interpreted the new generation core technology of Macheng truck NOA, and cooperated with Shentong Express and Shentong Express on the spot. Intelligent driving of trucks has entered the stage of large-scale commercialization.

Ma Zheren, founder and CEO of Won Che Technology, said, "Won Che truck NOA has been operating safely for more than 50 million kilometers with zero accidents. Since the end of 2021, Hunche Technology and its OEM partners have successfully mass-produced smart heavy trucks, and Hunche truck NOA has successfully covered the national high-speed trunk lines. Its value of safety, labor saving, labor saving and fuel saving has been widely recognized by head logistics customers, and it has realized the large-scale commercial operation of smart heavy trucks. This is the common achievement of the close cooperation of the truck autonomous driving industry, and has formed a leading position in the world. Through the platform of Suiche Science and Technology Day, we share and discuss the technological innovation and application practice of truck autonomous driving with industrial partners to jointly promote the accelerated development of the industry. "

Ma Zheren, founder and CEO of Yuche Technology

Wei Bingwu, director of Shanghai SME Development Service Center, was invited to attend the meeting. He said that Hunche Technology is one of the key unicorn enterprises in Shanghai, and congratulated Hunche on his achievements in autonomous driving technology and products. The city service center will rely on the "Shanghai Enterprise Service Cloud" as the platform carrier, actively link resources, further do a good job in unicorn cultivation, and empower enterprises in the critical period of growth.

　

NOA, a winning truck, travels safely over 50 million kilometers, and the commercial value of autonomous driving has been verified on a large scale.

Mache Technology has cooperated with more than 100 shippers and carrier fleets to carry out normalized intelligent heavy truck operation services, with a commercial operation mileage of over 50 million kilometers, covering more than 340 trunk high-speed operation lines in seven core economic zones across the country, with a cumulative shipment of nearly 50,000 times, all of which were completed by a single driver. In the normal commercial operation of intelligent driving heavy trucks for more than 600 days, the automatic driving mileage accounts for more than 90%, which continuously creates significant value for logistics customers in terms of safety, manpower saving, labor saving and fuel saving.

Ayushun, Executive Vice President of Mache Technology

  • Security:On Science and Technology Day, Pacific Insurance and Hunche Technology jointly released the industry’s first complete annual smart driving heavy truck insurance data report, which compared the safety performance and accident data of smart driving heavy trucks and traditional heavy trucks in detail. Compared with manual driving, intelligent driving can be reduced by more than 75% in core indicators such as pre-collision warning, lane departure warning and sudden deceleration.
  • Save people:NOA, a winning truck, changes the driver from the previous pure manual driving mode to a simple and relaxed safety officer mode, which greatly reduces the work intensity and driving fatigue. Through safe and sustainable single driving, the ratio of people to vehicles has been significantly reduced in various trunk logistics subdivision scenarios such as express delivery, contract logistics, LTL and vehicle-specific lines, and the labor cost can be saved by 20%~50%.
  • Save effort:Hunche Technology and Beijing Institute of Technology’s aerospace human factors engineering team introduced aerospace human factors research into truck autonomous driving. After 134 trips of transportation tasks and nearly 120,000 kilometers of drivers’ physical fatigue and psychological fatigue index tests, the results show that compared with traditional truck drivers, the physical fatigue of intelligent truck drivers who use NOA, a well-won truck, decreases by about 35%, and the psychological fatigue decreases by about 11%. This test provides industry norms and standards for human factors research of intelligent truck driving, and fills the gap in the industry. The two sides pioneered a research method for testing the physiological and psychological fatigue indicators of smart truck drivers. The signals of physiological and psychological indicators such as EMG and ECG were collected through wearable skin and ECG modules, and a multi-modal biomathematics model of driving fatigue based on three dimensions of physical load, alertness and cognitive load was constructed.
  • Fuel saving:According to NOA commercial operation data of Hunche truck, the fuel saving performance of Hunche intelligent heavy truck is better than the customer’s fuel consumption assessment standard in the core freight flow direction of East China, South China, North China and Central China, and the average fuel saving per 100 kilometers can reach 1-3 liters, which is 3%-7% compared with excellent human drivers. Among them, 30% of the normal operation lines can achieve 7%-10% fuel consumption reduction.

NOA, a winning truck, leads the level of truck automatic driving technology. Its national expressway availability rate is 100%, and the commercial operation coverage rate of expressways has reached 70%. It also overcomes the problems of continuous bends, long downhill, continuous tunnels and lack of RTK positioning signals, and realizes safe and reliable traffic on complex roads. The original fuel-saving algorithm (FEAD) of Hunche Technology has completely surpassed the predictive cruise algorithm (PCC), and achieved lateral control, traffic flow response, global speed planning, and more accurate calculation of load and rolling resistance coefficient, which significantly improved the fuel-saving effect. Aiming at the limitation of heavy truck data transmission, NOA creatively realized the enhanced shadow mode of combining end and cloud, directly purified driving data at the vehicle end, uploaded high-quality data fragments, and formed 550,000 high-value scenes, which were simulated and trained in the cloud data lake. The version update cycle only took 14 days.

　

Three core technologies in the new stage of NOA for winning trucks

Dr. Yang Ruigang, CTO of Hunche Technology, said that starting from the 50 million km milestone, the automatic driving technology of Hunche truck will accelerate the expansion of the capability boundary, especially: better national road performance, surpassing the higher cognition and smarter decision-making of old drivers, and supporting the OEM to realize more and faster vehicle adaptation. On the Science and Technology Day, Winch Technology comprehensively interpreted the three core technologies in the new stage of NOA of Winch Truck:

  • End-to-end network with security fenceEnd-to-end network can significantly improve the performance of autonomous driving, which is a general trend in the industry. However, the traditional end-to-end network is difficult to be applied to real scenes on a large scale because of its lack of interpretability and reliability and lack of security guarantee. Qiche innovatively put forward the "end-to-end network with security fence", which decomposes the traditional end-to-end network into several differentiable sub-networks, establishes an interpretable end-to-end network, and constructs a security fence to restrain it, so as to maximize the use of the intelligence of the end-to-end network and ensure the safety of autonomous driving. At the same time, the Occupancy Grid Map-OGM is used to represent in three-dimensional space, so as to realize the effective recognition of special-shaped objects and complex scenes. In addition, in view of the challenge of heavy truck’s long sensing distance to OGM’s computing power and memory consumption, we have developed an efficient OGM technology, which adopts adaptive granularity and sparse algorithm to reduce computing power consumption by 55% and memory consumption by 70%, and provide users with higher cost performance.

Dr. Yang Ruigang, Won Che Technology

  • Won the super driver.NOA, a winning truck, has approached the outstanding drivers of human beings in behavior at present, and even surpassed the outstanding drivers in several key dimensions such as fuel consumption. In order to continuously optimize the NOA performance of Won-Che truck, and achieve a comprehensive transcendence over the old human drivers in driving behavior, Win-Che Technology began to build a Win-Che super driver by combining the massive data obtained from commercial operation and the highly intelligent LLM model. Firstly, the driving behavior and scene data are atomized and subdivided in more than 300 dimensions, such as weather, road material, lighting, road structure, traffic flow, vehicle type and load, and naturally linguistized; At the same time, combining manual labeling and automatic labeling to form positive and negative driving behavior atomic sets, LLM model is fine-tuned, and a general intelligent big model TruckGPT focusing on truck automatic driving is customized. In view of the long tail problem that is difficult to deal with in the contemporary autonomous driving technology, the general intelligence of TruckGPT is used to optimize driving behavior, to build a super driver, and to strive to surpass the old driver in terms of fuel consumption, safety and driving comfort.

　

  • Ma che zhi Jia platform
  • In terms of hardware, Manche Technology has designed a new generation of ADCU computing platform for truck intelligent driving system. The new platform provides powerful AI and CPU computing power to meet the needs of trucks for remote sensing and fuel-saving algorithms. In view of the challenge of closed-loop data caused by long-distance weak network and changeable working conditions of trucks, the new platform provides large-capacity storage capacity and data management system, and ensures the success rate of high-value data return to 99.9% through technologies such as data compression and intelligent breakpoint continuous transmission. The new ADCU has also reached the functional safety level of ASIL-B and the information safety level of ISO 21434 certification, which fully meets the harsh operation and maintenance environment of trucks.
  • On the platform software level: Penche Technology has developed the core functions of vehicle hardware management, basic functions of system software, functional safety and information safety management, following the design concepts of integrity, universality and standardization. The platform software includes software development packages such as Vehicle Abstraction (VAL), Sensor Abstraction (SAL) and automatic code generation, which greatly improves the research and development efficiency and reduces the adaptation time of NOA, a brand-new truck, to 9-12 months.
  • In the aspect of truck EEA architecture: Hunche Nebula architecture has released a new generation of functions, providing more efficient and flexible solutions for OEM and Tier-1 partners. The new generation scheme uses the communication architecture of Gigabit Ethernet, which effectively solves the bandwidth bottleneck of traditional CAN/LIN bus. At the same time, the new generation of Hunche Nebula architecture also provides IASP standardized service library to meet the needs of rapid application of new models and high-performance transformation of old models at controllable cost. The overall scheme realizes full modular software and hardware decoupling, can be split and delivered in multiple dimensions, adapts to the differentiated electronic and electrical architecture of multiple OEMs, and efficiently supports the upgrade of truck EEA architecture.

　

Mache Technology signed purchase and strategic cooperation agreements with Shentong Express, Zhongtong Express and Debon Express.

At the site of this Science and Technology Day, Science and Technology Co., Ltd., Dongfeng Commercial Vehicle and Shentong Express signed the first batch of 500 smart heavy trucks procurement and strategic cooperation agreements, China Heavy Duty Truck and Zhongtong Express signed the first batch of 200 smart heavy trucks procurement and strategic cooperation agreements, and Debon Express signed the smart heavy trucks strategic cooperation agreement.

It is related to the prevention and control of Zhengzhou epidemic. This night conference responded to ten hot spots.

　　On the evening of November 6th, Zhengzhou held the 34th press conference on the prevention and control of COVID-19 epidemic (the ninth in 2022), which was released around the recent prevention and control of COVID-19 epidemic in Zhengzhou and answered questions from reporters.

　　At the press conference, many concerns about the current epidemic situation in Zhengzhou, the implementation of the "one size fits all" policy for rectification and implementation, and the situation of Foxconn Park were answered one by one.

　　The new cases are mainly concentrated in the risk groups in key areas.

　　According to Li Huifang, deputy secretary-general of Zhengzhou Municipal Government, on November 3, there were 21 new confirmed cases and 136 asymptomatic infected people in Zhengzhou. On the 4th, there were 9 new confirmed cases and 105 asymptomatic infected people in the city. On the 5th, there were 15 new confirmed cases and 168 asymptomatic infected people in the city.

　　Li Huifang said that at present, the new cases are mainly concentrated in the risk groups in key areas, while all the hospitalized patients are in stable condition.

　　Isolation rooms will be reserved by rebuilding public rental housing and requisitioning talent apartments.

　　Li Huifang said that in accordance with the requirements of the national and provincial prevention and control programs, Zhengzhou will fully reserve isolated rooms by rebuilding public rental housing, requisitioning talent apartments and signing agreements with hotels; Expand medical treatment beds through new construction, renovation and requisition, and actively respond to the large-scale epidemic that may occur this winter and next spring on the basis of meeting the needs of this round of epidemic.

　　In addition, Li Huifang further introduced that the management of centralized isolation points and designated hospitals will be comprehensively strengthened, Chinese medicine will participate in the whole process, and psychological counseling will be carried out in a timely manner, so as to improve the service guarantee ability and meet individual needs as much as possible.

　　The whole community will not be sealed because of the indiscriminate ignition of individual epidemics.

　　It was mentioned at the press conference that in accordance with the work requirements of "putting the tube in the middle, clearing it in the middle" and "preventing living and opening it", Zhengzhou City has refined the control area into three categories: high-risk areas and risk units, medium-risk areas and risk communities, and temporary control areas for preventing spillover, and further refined the risk areas to communities, communities and buildings, and made it clear that the communities with less than two new infected people and in the same unit will only be sealed and controlled, not because of the fact that.

　　At the same time, the conference mentioned that with the change of epidemic situation and the timely and dynamic adjustment of epidemic situation, the main urban area (eight districts in the city) is being unsealed in an orderly manner, and the number of unsealed communities today has increased by 41 compared with yesterday.

　　Can individual epidemic-free communities still implement prevention and control measures? Lixing has been requested to rectify.

　　Li Huifang pointed out that, on the whole, at present, most areas can "solve all the problems", but there are still a few communities that implement policies across the board and simplify them. For example, epidemic-free communities in individual temporary control zones for preventing spillage still cannot implement prevention and control measures. In this regard, the municipal inspection team has asked for rectification, and those who are not in place will be seriously dealt with.

　　Establish and improve the mechanism of transportation dispatching, allocation and admission, and increase the allocation of transportation vehicles for critically ill patients.

　　Li Huifang mentioned that Zhengzhou strengthened the overall planning of the whole city, and each district sorted out the basic information of patients separately, and made targeted transshipment plans. According to the use of medical resources, Zhengzhou City Command established and improved the mechanism of transportation dispatch and allocation, and added transport vehicles for severe patients to ensure that patients with basic diseases, the elderly, young children and pregnant women can be transported and treated in time.

　　Zhengzhou: The epidemic situation has stabilized and improved, and it is currently in a critical period and a critical period.

　　The press conference mentioned that Zhengzhou, as a national central city, a populous city and a transportation hub, has always faced the dual risks of external epidemic import and local epidemic spread. Affected by multiple unfavorable factors in the early stage, this round of epidemic in Zhengzhou has become the epidemic with the widest scope, the largest number of people involved and the longest duration since the outbreak of Xinguan pneumonia.

　　In addition, the conference also mentioned that the epidemic situation in Zhengzhou has stabilized and improved, and it is currently in a critical period and a critical period.

　　24-hour nucleic acid detection service is provided in general hospitals above the second level in the city.

　　Fang Ziqin, deputy director of Zhengzhou Medical Security Bureau, said that in order to better serve the general public, the synchronous matching between the unsealed area and the opening of nucleic acid testing houses has been strengthened. At present, more than 3,000 sampling houses have been opened in Zhengzhou, and after the subsequent communities are unsealed, the nucleic acid testing sampling houses will be opened as soon as possible to provide nucleic acid testing services.

　　Fang Ziqin also mentioned that at present, 24-hour nucleic acid testing services are provided in general hospitals above the second level in the city. If citizens miss the centralized testing time in the sampling house, they can go to the above hospitals for testing.

　　Care actions for the elderly, children and pregnant women will be carried out to meet the medical needs of special groups.

　　The press conference said that in the next step, Zhengzhou will focus on three things:

　　The first is to form a team. On the basis of establishing and perfecting the Yang-chasing mechanism, we will speed up the establishment of an "expert+special class" emergency commando team with complete equipment, rapid response and standing in a normal state. Once the epidemic is ignited, the whole chain will carry out all the work of "collecting, sending, inspecting, verifying, reporting and transferring", so as to circle the risk people, block the transmission chain and protect the majority in the first time.

　　The second is to establish two platforms. That is, establish a institutionalized command platform and improve the three working mechanisms of "daily consultation and judgment, regular fixed-point scheduling and one-click direct disposal"; Establish a platform for overall allocation of resources, take demand as the guide, and automatically allocate, dispatch and distribute various resources such as manpower, materials, epidemic prevention and medicine across regions, so as to form a good situation of rapid response, integration of resources and joint efforts to overcome difficulties, and effectively grasp the initiative of epidemic prevention.

　　The third is to carry out four actions. Carry out special actions to sweep buildings and streets for three consecutive days, focusing on solving the remaining problems such as social clearing, risk investigation of unsealed communities, and environmental disinfection; Carry out special actions to standardize the management of isolated places, strengthen medical treatment, strictly prevent and control infection, enrich spiritual and cultural life, and improve the level of service guarantee; Carry out caring actions for the elderly, children and pregnant women to effectively solve the medical needs of special people outside the isolation place; We will carry out the creation of epidemic-free communities, epidemic-free organs and epidemic-free units, and support the overall stability of the city’s epidemic prevention with small units without epidemic.

　　Zhengzhou Foxconn: Providing comprehensive services and guarantees to employees in five aspects.

　　In response to the recent demands of employees and social concerns, the airport area has conducted in-depth communication with Foxconn, and on November 2, it issued the "15 Measures for Employees’ Care in Foxconn Science Park", which provides comprehensive services and guarantees for employees from five aspects: life support, epidemic prevention safety, environmental disinfection, humanistic care and employee rights and interests.

　　First, in terms of ensuring the supply of employees’ lives

　　First, select high-quality catering service providers, overcome difficulties such as supply and transportation, optimize processing, loading and unloading, transportation and distribution, and deliver three meals a day to 11 apartment communities in the IT community on time to ensure sufficient supply of hot meals and hot water for employees.

　　The second is to improve the standard and quality of food. There are steamed buns, milk, eggs and fruits for breakfast, with balanced nutrition; Lunch and dinner are two meats and one vegetable, with fruit for lunch and yogurt for dinner; Every day, the menu is different, and a large number of servings are enough, so you can eat well. At the same time, the market supervision department sent 11 food quality supervisors to each community to be responsible for the quality control of three meals. As of November 6, 202,500 meals have been prepared.

　　Second, in terms of ensuring epidemic prevention and health and safety of employees

　　First, distribute epidemic prevention love packages to protect the health and safety of employees, and urgently purchase 1 million N95 protective masks, 100,000 bottles of alcohol spray and 2 million alcohol disinfection wipes, which will be distributed in an orderly manner through Foxconn and the IT community to build a personal epidemic prevention barrier for employees.

　　Second, according to the living distribution of Foxconn employees, medical offices were set up in 11 apartment communities to facilitate employees to seek medical treatment nearby; For those who really need to be hospitalized, they will be transferred to designated hospitals for treatment at the first time.

　　The third is to set up 100 sampling points for nucleic acid detection in 11 apartment communities in the IT community, and provide free nucleic acid sampling services for employees.

　　Fourth, the original dormitory staff should be relocated reasonably, and after the dormitory is finally destroyed, it should be renovated and renovated, and the living facilities should be replaced to improve the living environment of the staff.

　　Third, in strengthening environmental disinfection and garbage removal

　　First, organize 400 elite troops to carry out comprehensive disinfection of 10 factories, 9 restaurants, 11 apartment blocks and public areas under the guidance of provincial and municipal disease control experts.

　　Second, on the basis of the original property management personnel, 680 cleaning personnel will be added to clean and remove the garbage in the park to ensure that the domestic garbage is cleared twice a day.

　　Fourth, in strengthening employees’ psychological counseling and humanistic care,

　　First, provide psychological counseling services, open a 24-hour psychological counseling hotline, and take the initiative to pay a return visit every day; Open online mental health courses to relieve employees’ psychological pressure.

　　The second is to unblock the channels of employees’ appeals and open a 7*24-hour care hotline to ensure that it can be opened at any time and provide corresponding services and guarantees to solve employees’ appeals and difficulties in time.

　　Five, in safeguarding the legitimate rights and interests of employees according to law.

　　First, fully respect employees’ willingness to stay or stay, and work with Foxconn to produce the WeChat applet of "Questionnaire on Employees’ Willingness to Return Home", which conforms to the current epidemic prevention policy and organizes employees to return home safely and orderly. For employees who voluntarily declare to stay in the port area for isolation, the government will give each person a daily living allowance in 300 yuan, which will be paid on a daily basis.

　　The second is to urge enterprises to honor relevant incentive policies in time for employees who are willing to return to their posts after the isolation.

　　Third, for those who really need to return home immediately due to special circumstances, timely arrange vehicles for "point-to-point" safe transshipment and incorporate them into local closed-loop management according to epidemic prevention and control policies.

　　Dining places in low-risk areas are forbidden to eat in class, and only take-away service is provided.

　　With regard to the orderly opening of service places in medium-risk areas, risk communities, temporary spill prevention control areas and low-risk areas, the press conference introduced that in accordance with the working idea of "resolutely controlling the management and orderly releasing the release", the prevention and control measures were adjusted and optimized according to the times and the situation, and the service places were opened in an orderly manner.

　　Among them, low-risk areas advocate minimizing going out, not gathering, and not getting together. In low-risk areas, supermarkets, pharmacies, medical institutions, barbershops, delicatessens, bakeries, clothing stores and other places related to people’s lives, under the premise of strictly implementing epidemic prevention and control measures such as appointment, peak shifting, flow restriction, wearing masks, temperature measurement and code scanning inspection, will resume normal operations after cleaning, disinfection and ventilation.

　　Party and government organs, enterprises and institutions, office buildings, banks, service halls and other business places will resume normal production and operation order on the premise of strictly implementing prevention and control measures such as appointment, peak shifting, flow restriction, wearing masks, temperature measurement and code scanning inspection.

　　Dining places are forbidden to eat in the hall, and only take-away service is provided (non-contact delivery to the door of the community). Schools, kindergartens and off-campus training institutions start online teaching. Pension service institutions, welfare institutions, prisons and boarding schools strictly implement closed-loop management. Aggregation activities are not held in principle.

Musical Matilda： ＂Even if you are young, you can do great things＂

Stills of Matilda

Three Matilda actors Song Jinyu Liu Wenhui photo

　　West End of London’s original musical "Matilda" landed at Guangzhou Grand Theatre from August 8 to 14, with eight performances in a row. The day before yesterday, three "Matilda" actors Katie Harris, Sophia Boston and Morgan Santo appeared at the Guangzhou Grand Theatre in advance, shared their experiences in performing musicals and their feelings about their trip to China, and brought wonderful performance excerpts from the classic "Naughty".

　　Natalie Gilhome, the resident director, introduced that the stage, music and arrangement of Matilda’s China tour are original. "We have toured the world countless times, and I am very happy to finally come to China. This is a rare play featuring a little girl, and we see how a little girl can become a better self. "

　　Adapted from well-known children’s literature in Britain

　　What kind of musical is Matilda? At the meeting, the three "Matilda" described the play with wit, independence and mystery respectively. Matilda, adapted from the novel of the same name by British writer roald dahl, tells the story of how Matilda, a little girl, deals with vulgar parents and principals, and works miracles with courage and wisdom to save herself and others around her.

　　Roald dahl is a well-known children’s literature writer in Britain. He even beat J.K. Rowling, the author of Harry Potter, to the top in the "British favorite writer selection". The musical Matilda was hatched by the Royal Shakespeare Company. It is worth mentioning that among the two musicals hatched by the troupe, the other is the world-famous Les Miserables. The composer of Matilda is tim minchin, a musical genius, and the album Matilda brought him a nomination for the Grammy Award for Best Musical Album in 2014.

　　In 2011, "Matilda" was a great success after its premiere in West End of London, winning 7 laurence olivier awards awards and 5 Tony awards, which swept all the stage design awards in 2012. So far, it has won more than 86 musical awards, including 17 best musical awards.

　　The three "Matilda" are small and powerful.

　　There is a line in Matilda, "Even if you are young, you can do a lot", which is equally applicable to three young actors. Among the three "Matildas", Sophia and Morgan have played roles in musicals such as Madame Veron, and Katie is on the professional stage for the first time. Generally speaking, children’s actors often don’t dance properly because of their limited physical strength. However, the young actors in Matilda can not only complete many difficult movements, but also lose their singing skills.

　　Talking about the feeling of playing Matilda, Morgan said: "The hardest thing is to keep a poker face without expression, because Matilda lives in a family without love." Sophia said: "The hardest thing is to get rid of yourself and become Matilda, because she is completely different from me in personality, expression and walking style."

　　Besides Matilda, which roles do they want to try in the play? Sophia and Morgan chose Matilda’s soul mentor — — Miss Henny, Katie wants to play Matilda’s mother: "Mom often yells at Matilda, which is a very interesting role." (Yangcheng Evening News reporter Hu Guangxin intern He Yingdong)

The glory of the king server crashed; Apple Low-key Plus Meta Universe ｜ Game Industry Weekly

Wen San competes for the nucleus.

1. The the glory of the king system collapsed and reached the top of Weibo Hot Search.

On September 4th, a topic "the glory of the king collapsed" rushed to Weibo for hot search. The glory of the king official response, some players in qualifying, the peak race into the abnormal problem, the problem is being dealt with emergency positioning.

Although the official did not explain the specific reasons for the server abnormality, recently, the most stringent "anti-addiction" notice in history has just been issued. The notice requires strict restrictions on the online game time of minors, and can only provide one-hour service to minors from 20: 00 to 21: 00 on Friday, Saturday, Sunday and legal holidays.

And "the glory of the king collapsed" is in the first weekend when major online game companies implement policies.

2. Apple’s first AR/VR chip exposure, low-key plus meta-universe.

On September 3rd, according to the exclusive report of The Information, Apple completed the research and development of chips such as System-on-Chip (SoC) last year, which has no built-in AI acceleration module. Apple chips have better performance than third-party SoC, including better wireless data transmission, compression, decompression and higher energy efficiency.

The report shows that SoC and two other Apple chips have reached what the semiconductor industry calls a milestone. The physical design of the chip has been completed and is ready for trial production. According to people familiar with the matter, TSMC is producing these three chips, and it is at least one year before mass production. This is a key stage in the development of this head display.

According to the previous news, its debut will be released as early as next year, but Apple may further postpone the release time.

3. Premier League Wolves acquired Chongqing QGhappy and entered the professional league in the glory of the king.

On September 5th, Fosun Sports, where the Premier League Wolves are located, officially announced the acquisition of the glory of the king Professional League (hereinafter referred to as KPL) club Chongqing QGhappy.

After the acquisition, Chongqing QGhappy will be renamed as Chongqing Wolves, and will continue to take Chongqing as the home of the team in the new season and fight with a brand-new attitude.

This announced that the Premier League Wolves officially entered KPL, and the Wolves became the first traditional football club to enter the world’s top mobile e-sports professional league.

4. South Korea’s "Partial Amendment to the Telecommunication Business Law" was passed, and Apple’s monopoly on commission has become a thing of the past.

The issue of Apple Store payment has been the focus of the industry in recent years, including the previous Epic vs Apple War.

On August 31, South Korea’s "Partial Amendment to the Telecommunication Business Law" was officially passed, and South Korea became the first country in the world to end the monopoly position of Apple and Google. According to the requirements of the Act, neither Google Play Store nor Apple AppStore can force developers to use the only payment system on the platform in the Korean market.

This means that developers will be able to use third-party payment, and the app store that has lasted for many years will be divided into 3: 7 models and take the lead in ending in the Korean market.

In addition, Japan, India and other countries have also indicated that they will further review the payment problem of Apple Store.

  • 2.1 Game list in domestic market

Chinese mainland market

Domestic market August 30, 2021 — On September 4th, in the best-selling list of iOS games, The Original God topped the list, and The Battle of the Golden Shovel temporarily occupied the third place in tencent games.

On August 31st, on the occasion of the first anniversary of "The Original God", Mihayou released a brand-new 2.1 version of "The Moon is under the sun". Including the new roles of "Thunder General, Coral Palace Heart Sea, and Jiutiao Luo", opening two new areas of "Qinglai Island and Haitang Island" and updating the fiend mission and legendary mission.

In addition, new weapons, fishing systems and new monsters have been put on the shelves.

Aside from the quality of products, The Original God has been successfully pushed out of the glory of the king on September 1st, and reached the top of the best-selling list of App Store games with its stable long-term content output, staged stacking of buff, and the amount of fluid absorbed by the first anniversary activities.

On the other hand, tencent games’s The Battle of the Golden Shovel has become the "third brother" of tencent games since it was launched on August 26th.

Recently, this work has been closely followed by the glory of the king and Peace Elite, and it has been firmly in Top5.

In terms of other products, Sanqi’s mutual entertainment "Douluo Mainland: Soul-to-Soul Match" and Netease’s game "Fantasy Westward Journey" performed steadily.

China Hong Kong market

China and Hongkong Market August 30, 2021 — On September 4th, in the best-selling list of iOS games, Ali’s games "The Three Kingdoms Strategic Edition", "The Original God" and "The Robbery of Heaven and Earth: The Return of the Dark City" topped the list.

As one of the heavyweight products of Ali Games, The Three Kingdoms Strategic Edition has been at the top of the local App Store game bestseller list since it landed in the Hong Kong market in January this year. In addition, the game was also a T1-level product in the strategy game market at that time.

Thanks to the first anniversary of the launch and version 2.1, the global release of Mihayou "The Original God" has also performed extremely well in the Hong Kong market this week. Temporarily remain in the best-selling list Top2.

In addition, Zi Long Games’ innovative placement of the RPG game "Robbery of Heaven and Earth: The Return of the Ghost Town" also topped the best-selling list of Hong Kong App Store games this week.

In addition to local products, the Marvel Comics IP adaptation MMORPG mobile game "Marvel Comics Future Revolution" launched by South Korea Netstone and Marvel Comics has also performed well in the Hong Kong market since it was launched on August 24. Japanese manufacturers’ products such as Zhilong Lost City, Baokemeng Master EX, Dragon Ball Z, and Football Teenager gathered in the Top10 of the best-selling list of App Store games in Hong Kong.

China Taiwan Province market

China Taiwan Province Market August 30, 2021 — On September 4th, in the best-selling list of iOS games, The Original God and Three Kingdoms Strategic Edition topped the list.

Similar to the Hong Kong market, Ali’s game "The Three Kingdoms Strategic Edition", Mikhail’s game "The Original God" and Zi Long’s game "The Robbery of Heaven and Earth: The Return of the Ghost Town" all performed well in the best-selling list of the App Store in Taiwan Province this week.

Sanqi Mutual Entertainment’s "Douluo Mainland: Soul-to-Soul Duel" is stable in the best-selling list Top5 this week. As far as performance is concerned, this work is a relatively successful mobile game adapted from Douluo Mainland IP on the market at present.

In addition, the company’s "Doomsday" and "Call me a big shopkeeper" two products, which mainly go to sea, also entered the Top10 of the App Store game list this week.

  • 2.2 List of Games in Major Overseas Markets

American market

American market August 30, 2021 — On September 4 th, in the best-selling list of iOS games, "The Original God" dominated the list.

Quality+global theme, coupled with the continuous and stable long-term content output, gives Mihayou the confidence to reach different cultural regions. Since September 1, the game has been on the best-selling list of App Store games in the United States for three consecutive days.

In addition, the only domestic game that entered the Top10 list this week is tencent games’s Call of Duty Mobile Games.

Japanese market

Japanese market August 30, 2021 — On September 4 th, in the best-selling list of iOS games, "Horse Racing Mother" topped the list.

In terms of domestic games going to sea in Japan, Mihayou’s Original God, music element Idol Dream Sacrifice, Netease’s game Wild Action and Fifth Personality entered the Top10 of the best-selling list.

Korean market

Korean market August 30, 2021 — On September 4th, in the best-selling list of iOS games, Odin: The Rise of Varhala still topped the list.

In terms of domestic South Korean games, Mihayou’s "The Original God" and Ali’s game "The History of the Three Kingdoms Strategic Edition" are on the Top2 of the best-selling list.

In addition, tencent games’s PUBG Mobile and Lilith’s Awakening of the Nations entered the Top10 list.

Indian market

Indian market August 30, 2021 — On September 4th, in the best-selling list of iOS games, PUBG MOBILE India Edition, SEA《Free Fire and tencent games’s Call of Duty Mobile Games launched a fierce competition around "India is the first brother to eat chicken mobile games".

Only from this week’s performance, the top two products ranked Top1 in the best-selling list, and basically remained within Top3. In contrast, the advantages of tencent games’s Call of Duty Mobile Games are not obvious. During the period, it ranked Top2 and dropped out of the Top10 list.

In fact, this is quite different from the performance of PUBG MOBILE India Edition. To some extent, in the same category, the products that enter the market first will definitely have the advantages of user base and usage habits.

Even if PUBG MOBILE India Edition has the support of "invisible hand", it is difficult to "cover the sky with one hand".

Data-Eye data shows that casual games occupy all the positions of Top10 in the buying list from August 30th to September 5th.

Compared with last week, although Beijing Zhanxin Power "Paradise 233" is still at the top of the buying list, the amount of materials released this week has dropped by 50% to 31,413 groups, compared with 68,993 groups in the same period last week.

In addition, from the perspective of product types, most products in the Top10 list are "leisure+online earning" types.

Since the State Press and Publication Administration released the game version number on July 22nd, no new version number information has been published recently.

According to competitive statistics, as of September 5, 2021, a total of 755 game version numbers were issued. Among them, there are 679 domestic game versions and 76 imported game versions.

Specifically, Tencent, Netease, ByteDance and Aauto Quicker were issued with version numbers in 2021, which were 13, 11, 2 and 3 respectively.

It is worth mentioning that on September 3, the State Council issued a notice on several measures to promote the reform and innovation of trade and investment facilitation in the Pilot Free Trade Zone, in which Article 16, "Piloting the territorial management of online games", pointed out that the Central Propaganda Department will be responsible for promoting the online game audit pilot work in the location of the eligible Pilot Free Trade Zone.

In fact, the idea of "launching a pilot project of territorial management of online games" has been put forward many times this year. For example, on April 8, the Ministry of Commerce of the National Development and Reform Commission issued the Opinions on Several Special Measures to Support the Construction of Hainan Free Trade Port and Relax Market Access, and on April 21, the Ministry of Commerce issued the Overall Plan for the Comprehensive Pilot of Expanding and Opening up the Service Industry in Hainan Province, all of which advocated Hainan to deepen the pilot work of reviewing the content of local online games.

In addition, on April 21st, in the notice of the Ministry of Commerce on printing and distributing the "Overall Plan for the Comprehensive Pilot Project of Expanding and Opening up the Service Industry in Chongqing", it also mentioned "supporting Chongqing to actively create conditions to apply for the pilot project of reviewing the content of local online games".

Since 2018, the version number policy has been tightened in an all-round way, and the version number has been extremely strict. Hainan and Chongqing are expected to become new network audit pilots, and may be improved.

It must be pointed out that considering the recent "uninsured" incidents, Jinghe believes that the increase in pilot projects does not mean that the approval will be relaxed, or even stricter. For example, no new version number was issued in August 2021, which also explained some problems.　

Unresured correlation:

August 30th: The three-day and three-hour insurance policy was issued.
The State Press and Publication Administration issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games. The contents of the notice are roughly divided into three parts: for game companies, the requirements for real-name registration and login of online game user accounts are strictly implemented; Strictly control the duration of providing game services to minors (only on Fridays, Saturdays, Sundays and legal holidays at 20: 20：00— 21：00）。

August 31st: Children’s game community should also be limited to 3 hours.

A number of official accounts of Baiao Family Interactive, the developer of Olastar and Obi Island mobile games and page games, announced that the anti-addiction system of mobile games and page games will be adjusted on September 1, and will only provide one-hour game service to minors from 20: 00 to 21: 00 on Fridays, Saturdays, Sundays and legal holidays, and will not provide game service to users who are not registered and logged in by their real names in any form.

September 1st: Some e-sports events announced restrictions on the age of contestants.

The State Press and Publication Administration recently issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games. Subsequently, some e-sports officials announced that they had begun to limit the age of the contestants. Among them, the PEL Peace Elite Professional League announced that it will carry out compliance work on the age of the contestants; KPL the glory of the king Professional League has made it clear that KPL and K-A players must be at least 18 years old before they can participate.

September 2nd: Hearthstone prohibits underage certified professional players.

Recently, the State Press and Publication Administration issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games to solve the problem of minors’ overuse or even indulging in online games. Subsequently, major manufacturers have expressed their views, and now Netease has decided to prohibit minors from being certified as professional e-sports players of Hearthstone Legend.

September 4th: "the glory of the king" collapsed, ranking first in the hot search.

"the glory of the king collapsed" topped the hot search list in Weibo. Although the official did not explain the specific reasons for the server abnormality, recently, the most stringent "anti-addiction" notice in history has just been issued, demanding that the online game time of minors be strictly limited, and only one hour service can be provided to minors from 20: 00 to 21: 00 on Fridays, Saturdays, Sundays and legal holidays. This is the first weekend for major online game companies to implement policies.

Industry trends:　

August 30th: The producer of "Rulong" is expected to join Netease.

According to Bloomberg News, Netease is in the final negotiations to poach the names of the producers of "Like a Dragon" series from Sega. According to people familiar with the matter, after Ming Yue changed jobs to Netease, he will set up his own team and develop new games. The two sides have not yet signed a final contract, and his responsibilities have not yet been finalized. Nobuyoshi Kuniyama is a famous game producer in the Japanese game industry, and the total sales volume of his series of "Rulong" games has exceeded 14 million.

August 31st: South Korea legislates to end Apple’s channel monopoly.

In the plenary vote of the National Assembly of Korea, the Partial Amendment to the Telecommunication Business Law was passed with 180 votes in favor, 0 votes against and 8 abstentions. Korea became the first country in the world to end the monopoly position of Apple and Google.

According to the requirements of the Act, neither Google Play Store nor Apple AppStore can force developers to use the only payment system on the platform in the Korean market. This means that developers will be able to use third-party payment, and the app store that has lasted for many years will be divided into 3: 7 models and take the lead in ending in the Korean market.

August 31: Netstone establishes Yuan Universe Company.

Netmarble F&C, a subsidiary of South Korean mobile game giant Netmarble, said on the 31st that its wholly-owned subsidiary "Metaverse Entertainment" was formally established. According to reports, "Metauniverse Entertainment" will devote itself to developing a virtual reality platform and operating virtual idols. The masterpieces of mobile games launched by Netstone in recent two years mainly include Seven Sins: The Battle of Light and Darkness and Sword Spirit Revolution.

August 31st: Robles invested 90 million dollars to expand.

The developer of Robles is planning to expand the company. In the latest quarterly financial report of Robles, the company plans to expand its headquarters in san mateo, California, with an expansion area of 123,000 square feet. The expansion project will cost about $90 million and is expected to be completed in the first quarter of 2022.

August 31st: iQiyi launches VR All-in-One Adventure 3.

Iqiyi Adventure VR held an online new product release show with the theme of "Good Games, Free Play", and officially released its fun and beautiful new generation flagship VR masterpiece — — Adventure 3. The first 30 high-quality games are all open to the first owner for free, and the total value of the games exceeds 1700 yuan.

September 1st: The father of PUBG set up an independent game studio.

Brendan Greene, the creator of "Survival of the Jedi", announced that he has left Krafton, the parent company of Blue Hole. As the founder of Survival of the Jedi, PlayerUnknown in the full name of this book (Player Unknown’s Battle Grounds Player Unknown) is his screen name.

September 2: Lilith card new tour exposure.

Lilith officially announced that "Shenjue" has already made reservations on platforms such as bilibili and TapTap, and expressed the hope to present a brand-new popular fantasy IP for players through "Shenjue". "Shenjue" is an RPG mobile game developed by Lilith with the theme of urban mythology. In addition to combining urban and mythical themes, the game also incorporates the elements of trend and electronic sound, which is unique in terms of picture and music.

September 2nd: Hatsune Miku Mobile Games will be released in the morning and evening.

Hatsune Miku genuine authorized mobile game "World Plan Colorful Stage! Specially invited: Hatsune Miku (hereinafter referred to as "World Plan") officially announced that Lightyear, a subsidiary of ByteDance, will be responsible for the distribution in Asia except Japan.

September 2: Apple opens third-party payment for audio and video applications.

According to reports, Apple will allow third-party developers to connect their software to external websites, so that users can buy their paid services, which has solved the long-standing controversy surrounding the Apple App Store. These include audio and video, reading and other applications, and game applications are not among them for the time being.

September 3: Apple’s first AR/VR chip is exposed.

According to the exclusive report of The Information, Apple completed the research and development of chips such as System on Chip (SoC) last year, which has no built-in AI acceleration module. Apple chips have better performance than third-party SoC, including better wireless data transmission, compression, decompression and higher energy efficiency.

September 3: India or review Apple Store payment issues.

After South Korea, India’s antitrust authorities are also eyeing App Store’s in-app payment problem, that is, forcing developers to use their in-app purchase system. The Indian Competition Commission will review the case in the next few weeks and may order a wider investigation or deal with it in general.

September 3rd: JD.COM banned 87 console games.

JD.COM’s announcement of banning the sale of games has been widely circulated. There are as many as 87 games in the announcement, most of which are console games, among which there are many famous masterpieces such as Call of Duty series and Collection! Animal Forest Friends Association, FIFA19, etc.

September 3rd: Layabox wholly acquired FairyGUI, the largest third-party editor.
Recently, Layabox, the company owned by LayaAir engine, has completed the wholly-owned acquisition of Huagu Software. In the future, FairyGUI will still maintain independent operation and version maintenance. Gu Zhu (Xiao Yingtang), the founder of Huagu Software, joined Layabox and became the head of Layabox Guangzhou Branch, mainly responsible for the design and development of LayaAir engine 3.0 IDE. LayaAir engine, owned by the acquirer Layabox, accounts for 90% of the 3D engine of small game platform with its mature and leading 3D technology advantages.

Financial report dynamics:

August 30th: The revenue of Sanqi Entertainment H1 is 7.5 billion yuan.

Sanqi Entertainment released its financial report for the first half of 2021. The financial report shows that H1 Sanqi Entertainment achieved revenue of 7.539 billion yuan, a year-on-year decrease of 5.63%; The total profit was 1.006 billion yuan, a year-on-year decrease of 49.51%; The net profit attributable to shareholders of listed companies was 854 million yuan, down 49.77% from the same period of last year. Among them, the company’s mobile game business revenue was 7.067 billion yuan, down 4.65% year-on-year.

August 30th: Google App Store earned $11.2 billion in 2019.

South Korea may ban Google and Apple from charging software developers commissions for in-app purchases, the first such containment measure in a major economy, which may damage the lucrative revenue sources of technology giants, Reuters reported. According to the report, the Legislative and Judicial Committee of South Korea’s Parliament is expected to approve an amendment to the Telecommunication Business Law known as the "Anti-Google Law" on Tuesday, prohibiting application store operators with dominant market positions from using certain payment systems.

August 30th: century huatong H1 game revenue is 6.2 billion yuan.

Century huatong released its financial report for the first half of 2021. The financial report shows that H1 century huatong achieved revenue of 7.31 billion yuan, down 5.9% year-on-year; The net profit attributable to shareholders of listed companies was 2.45 billion yuan, a year-on-year increase of 52.88%. Among them, the proportion of Internet game revenue has reached 85.15%. During the reporting period, the company’s game business achieved operating income of 6.228 billion yuan, with a compound growth rate of 35.51% in three years.

August 31st: Netease game H1 revenue of 14.5 billion.

Netease announced its financial report for the second quarter of 2021. According to the financial report data, Netease Q2′ s total revenue was 20.52 billion yuan, a year-on-year increase of 12.9%. The net profit attributable to shareholders of the company was 3.54 billion yuan, a year-on-year decrease of 21.9%; Under non-GAAP, the net profit attributable to shareholders of the company was 4.23 billion yuan. In terms of game business, Netease’s total game revenue in this quarter increased by 5% year-on-year to 14.53 billion yuan.

E-sports dynamics:

September 2nd: EDG won the LPL Summer Championship.

The 2021 LPL Summer Finals was held in Hangzhou Olympic Sports Center. EDG defeated FPX by 3:1 to win the Summer Finals, and finally successfully won the Silver Dragon Cup, and will compete in the 2021 League of Legends Global Finals S11 as the No.1 seed of LPL.

September 3rd: RNG Zero Letter WE entered S11.

In the first round of qualifiers in LPL Division of League of Legends Global Finals in 2021, RNG team defeated rival WE with a score of 3-0 and obtained the third seed qualification leading to the global finals.

September 5th: Premier League Wolves acquire Chongqing QGhappy.

Fosun Sports, where the Premier League Wolves are located, officially announced the acquisition of the glory of the king Professional League (hereinafter referred to as KPL) club Chongqing QGhappy. After the acquisition, Chongqing QGhappy will be renamed as Chongqing Wolves, and will continue to take Chongqing as the home of the team in the new season and fight with a brand-new attitude. This announced that the Premier League Wolves officially entered KPL, and the Wolves became the first traditional football club to enter the world’s top mobile e-sports professional league.

Start a new tour next week (9.6-9.12):

According to the statistics of hot money network, the only big factory game to be launched next week is Netease game Harry Potter: Magic Awakening.

This work is an RPG mobile game authorized by the original Harry Potter, developed and distributed by Netease Games.

In the game, the player plays a freshman in the School of Wizardry, enters Hogwarts College to study, and starts a mysterious adventure with other partners. Although the picture of the game is 3D, through the combination of filters, rendering and light and shadow, the whole picture has a retro picture book effect, which is very compatible with the magical theme of Harry Potter.

At present, Harry Potter: The Magic Awakens has more than 10 million reservations in official website, and the TapTap score is 7.1.

Hanma, Beijing-Shanghai Half Horse … More than 30 races in two days, the marathon craze has returned？

　　Xinhua News Agency, Wuhan, April 17th (Reporter Zhao Jiantong, Li Chunyu, Xu Dongyuan) Spring is as deep as the sea, and with the rapid temperature rise, people are enthusiastic about horse racing. According to incomplete statistics, only on the weekend of April 15th and 16th, there were more than 30 road races all over the country, and the races in Wuhan, Beijing and Shanghai became hot topics on social platforms.

　　Xinhua News Agency reporter observed that this spring marathon showed a comprehensive return trend, and emerging events blossomed everywhere with outstanding characteristics. Judging from the surge in the number of applicants in some competitions, the horse racing fever even exceeded three years ago. Taking running as the medium, all localities have integrated the enthusiasm of national fitness with the vitality of urban development, and set up platforms such as sports consumption festivals, tourism festivals and expositions that are compatible with marathons, showing local cultural landscapes, beautiful ecological environment and meticulous public services.

Hanma, Beijing-Shanghai Half Horse ... More than 30 races in two days, the marathon craze has returned?

　　On April 16th, the contestants of Wuhan Marathon passed the Yellow Crane Tower. Xinhua News Agency reporter Wu Zhizun photo

　　Running has become a way of life.

　　In 2019, there were more than 300 marathons certified by China Athletics Association, and in 2023, only 133 events were registered in the first half of the year. Judging from the number of events, the marathon craze has basically returned to the level before the epidemic.

　　The return of the number of races gives the horse racers more choices. Wang Lin, head of Beijing Fangshan Running Group, said: "There are marathons almost every weekend in China, and runners even have to make multiple-choice questions according to their own schedule!"

　　The craze for horse racing among the whole people has risen again, and running has become a way of life for more and more people. According to the official data of Shanghai Half Marathon, the number of applicants reached 78,922 in 2023, which is more than the sum of the number of applicants in 2019 and 2021.

Hanma, Beijing-Shanghai Half Horse ... More than 30 races in two days, the marathon craze has returned?

　　"This year’s Beijing Half Horse, I felt a lot of people when I started. There were about 200 people running in our group. Everyone enjoyed the game and enjoyed sports." Wang Lin said.

　　In addition to the number of participants, citizens from all over the world are also paying more attention to the marathon. In Wuhan on the early morning of the 16th, the cheers hardly stopped among the crowded crowd watching the marathon. The mother runner pushing a stroller, the uncle who came to watch the game with Regan Noodles, and the primary school students holding math test papers while cheering have become hot anecdotes in Wuhan.

　　Yu Meng, 64, has been running for nearly 10 years. After the semi-Marseille in Shanghai, he said: "There are few people on the side of the road. Up to now, everyone will cheer for those who take part in the marathon. Our healthy life is getting better and better."

　　Events have their own characteristics, and the experience of participating in the competition has improved.

　　According to industry insiders, nowadays, national marathons are everywhere, and most of the events have distinct grades and characteristics, and they are becoming more and more mature in improving the experience and ensuring the safety of the events. At the beginning of planning and preparation, many events often publicize the biggest characteristics of the current event to attract more runners to punch in.

　　Beijing Half Horse, which shows the charm of "Double Olympic City", is committed to telling the world the sports story of "Double Olympic City" this year. Competitors pass through the National Swimming Center, the National Gymnasium and other "double Olympic venues", and at the end of the competition, the "Snowflake" torch platform of the Beijing Winter Olympics and the nearby "Bird’s Nest" complement each other.

Hanma, Beijing-Shanghai Half Horse ... More than 30 races in two days, the marathon craze has returned?

　　On April 16th, the contestants of Beijing Half Marathon finished shooting medals after the race. Xinhua News Agency reporter Chen Zhongyu photo

　　The theme of the 2023 Wuhan Marathon is "The Return of Heroes", which reproduces the classic track of "One City, Two Rivers, Three Towns, Four Bridges and Five Lakes" in previous events, adjusts the starting mode, optimizes the participation experience, introduces the "Chinese Racing Plan" and "Famous School Team Challenge" to help China athletes improve their competitive level, and 7,000 volunteers from 19 universities in Wuhan enthusiastically maintain the reputation of "zero bad reviews" in running laps.

　　Not only in "super cities", but also in some prefecture-level cities and even county towns, they have begun to create characteristic and high-quality marathon events. The new route of "Yangma" has turned into a punch line to experience Yangzhou cuisine, and "Fireworks in Yangzhou in March" has become a popular choice for domestic runners. The Dao Jiang Half Marathon in jianye district, Nanjing has created a "natural" smart track formed by closed-loop dikes, which can also be used by citizens for all-weather, self-help and intelligent running. Forest Marathon is held in Xianfeng County, Hubei Province, and runners from all over the country can enjoy the local customs in the "natural oxygen bar".

Hanma, Beijing-Shanghai Half Horse ... More than 30 races in two days, the marathon craze has returned?

　　On April 16th, the runners were in the 2023 Yangzhou Jian Zhen Half Marathon. Xinhua News Agency (photo by Ren Fei)

　　"A marathon knows a city", and more and more regions regard marathon as an important carrier to enhance the image and influence of the city.

　　Behind the road running craze, the sports industry is full of vitality

　　Why is road running so hot? Where should the domestic marathon develop in the future?

　　According to industry experts, the return of marathon craze is the natural release of the demand for exercise and fitness after the epidemic, and the underlying reason is that the concept of healthy living has taken root with the joint efforts of all sectors of society. Under the guidance of the national strategy of national fitness, local governments use the platform of competition to promote cities, thus releasing policy dividends; The experience of competition operators is getting richer and richer, which makes the sense of experience and satisfaction of participating in the competition gradually improve; With the development of national economy, the concept of participating in physical exercise has deepened, and participating in road running events has become the spontaneous demand of Chinese people; With the development of social media such as friends circle, Weibo and Xiaohongshu, the social attribute of road running activities has been further enhanced, and the participation of various groups has been enhanced.

　　According to the calculation of China Athletics Association, by 2025, the number of domestic road races and related sports events is expected to increase to 2,500, and the number of people participating in the Volkswagen Marathon will increase to 10 million.

Hanma, Beijing-Shanghai Half Horse ... More than 30 races in two days, the marathon craze has returned?

　　On April 16th, the contestants of Wuhan Marathon passed the East Lake Greenway in Wuhan. Xinhua News Agency reporter Cheng Minshe

　　In the face of such a broad development space of road running, the development prospects of related event services, sports training, tourism and catering, and sporting goods manufacturing are very impressive. According to media statistics, among the top 100 runners in this year’s Wuhan Marathon, more than half of them wear Xtep running shoes, leading the way in "fault"; Among the "breaking three" people in Malaysia, the proportion of wearing domestic running shoes is more than 70%. It seems that the phenomenon that Nike and Adidas running shoes once filled the track in Malaysia will be ended.

　　At the same time, some experts said that although some domestic events are not inferior to the world Grand Slam events such as London Marathon and Boston Marathon in many aspects such as track design and service ability, there is still room for further improvement in terms of brand building. Many start-up events are greedy for perfection, pursuing the scale of the event regardless of the carrying capacity of urban management and the sustainability of the operation model.

　　Therefore, in order to maintain the popularity of marathon and broaden the development space of the whole road running industry, we must further standardize the development of road running events and guide the marathon culture to truly take root and grow healthily and sustainably.

[Editor in charge:

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