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Old movies are not ＂old＂, and ＂Hello, Brother＂ has a long battery life at the box office.

Special feature of 1905 film network The National Day file closed, and the "combat value" of each box office was released.Among them, withWan Li’s ReturnRepresented by the new film accounted for nearly 90%, becoming the main force at the box office. At the same time,"Hello, Brother" and "New God List: Yang Jian"Old films, etc., also show good box office endurance, accounting for 12% of the box office.


In recent years, the phenomenon of old films returning has appeared in various golden files to varying degrees. The old film here refers to the film whose premiere date is more than one week away from the opening date of the schedule.


According to the statistics of Cat’s Eye Professional Edition, during the period from 2019 to 2022 (except 2020), the box office of old movies on New Year’s Day accounted for 28%, 1% and 12% respectively, the Dragon Boat Festival was 6%, 15% and 44% respectively, and the Mid-Autumn Festival was 13%, 24% and 29% respectively.　


The excellent quality of film content, obvious differences in genre and other factors have become the secret of the long-lasting box office endurance of old films. The old and new films are on the same stage, which also gives the audience more choices.


01.Old movies are not "old"


"For films like" Hello, Brother "and" New God List: Yang Jian ",we found that there were still many viewers watching them during the eleventh period, so we increased some times accordingly according to the actual attendance of the films, or adjusted the whole digit and time period appropriately." In an interview with the media, Yu Chao, executive deputy general manager of Capital Cinema, said so. During the eleventh period, old films were still within the range of many viewers’ choices.


In the top ten of the National Day box office in 2022, the number of new and old films on the list was seven and three respectively.



In the new film, The Return of Wan Li earned 1.024 billion yuan at the box office, contributing nearly 70% of the box office, making it a well-deserved box office champion of the National Day. The film is not only the 99th member of the Billion Box Office Club of China Film History, but also the first billion box office work in the director’s career.


In the old films, the box office of "Hello, Brother" and "New God List: Yang Jian" in Moon Man was from high to low, with 78.58 million yuan, 47.32 million yuan and 32.59 million yuan respectively. Under the blessing of the National Day file, the cumulative box office of the first two works exceeded 400 million and 500 million respectively.


These three old films are obviously different from the new ones, which has become one of the important factors for them to take advantage of the box office bonus.


Among them, Moon Man’s Hello Brother belongs to a typical Mahua FunAge-style comedy. No matter the main lineup or narrative style, there are many similarities between the two films, and they are full of laughter. This is different from the new film with plot elements in the schedule.


Although the times are constantly changing, comedies are always just needed by the audience. In the early stage of the Spring Festival in 2021, the comedy films with average quality only made a box office of 235 million yuan by virtue of genre differences.



As an adult-oriented animated film, the New God List: Yang Jian and other new films with low orientation such as New Big Head Son and Little Head Dad 5: My Alien Friends in the schedule have a low overlap rate in the audience. The former is dominated by young audiences, while the latter is dominated by young parents and school-age parents.


These two kinds of animated films have made their own gains in the National Day archives. "New Big Head Son and Little Head Dad 5" took 66.793 million yuan at the box office and became the top animated movie ticket. "New God List: Yang Jian" was the runner-up with a box office of 47.32 million yuan.



Online quality has also become one of the collective characteristics of old films that have achieved good box office results in prime time. The average score of douban reached 6.4 points for the three old films with excellent box office performance in the National Day file.


In the Mid-Autumn Festival of 2022 (from September 10th to September 12th), Moon Man, the "New God List: Yang Jian", became the runner-up and the third runner-up in the box office list due to its excellent content quality. With the help of two films, the box office of old films accounted for 29% in this period.


In 2022, the Qingming file, which was released for more than two months, ranked among the TOP10 at the box office. Excellent content quality and fine visual effects make the film show super box office endurance.


In addition, the relaxed schedule environment is also a necessary condition for old films to play. Under the superposition of these internal and external favorable factors, the phenomenon of old film reflow continues to occur.


02.Reflux has a "priority"


In the head golden file and waist golden file, the phenomenon of old film reflow is divided into "urgent and slow".


According to the past statistical results, among the Spring Festival and National Day files of the seven-day legal holidays, the box office of old movies usually accounts for about 1%. As we all know, these two big head golden files usually have a large number of new films, and it is difficult for old films to have a foothold.


This is most obvious in the Spring Festival file.According to statistics, during the Spring Festival from 2014 to 2021, the box office of old movies accounted for about 1%. Huge publicity expenses, ticket supplements starting at 100 million yuan, etc., have become the box office moat of new films in the Spring Festival. This is also the main reason why the market is easy to form a new film "vacuum" zone in the early stage of the Spring Festival.


During the three-day holiday, the phenomenon of old films reflowing is relatively obvious. As the data mentioned at the beginning of the article shows, between 2020 and 2022, the average proportion of box office of old movies in New Year’s Day, Dragon Boat Festival and Mid-Autumn Festival was 21.6%, 21.6% and 22% respectively.



In addition, the phenomenon of old films reflow is more likely to occur between the golden periods with close time intervals.


For example, the "New God List: Yang Jian" released at the end of the summer file in 2022, in the Mid-Autumn Festival file in early September, also became the runner-up at the box office with 39.6562 million yuan; The Mid-Autumn Festival ticket crown "Hello, Brother" also squeezed into the top three box office in the National Day file.



The length of the release time has become a key factor to determine the level of the box office of the old film.


In 2022, the National Day old films were among the top three at the box office, and the release time of "Hello, Brother" and "New God List: Yang Jian" in Moon Man was from near to far, which echoed the box office from high to low. For many viewers who are busy with their daily work, it is the best time to catch up on old movies when they are in the prime time of legal holidays.



In addition, the reprinting of classic old films in off-season is also a routine operation to enrich the audience’s viewing choices and enhance the market popularity. In mid-July, 2020, at the beginning of the orderly resumption of the China mainland film market, Mermaid and many other classic old films became the pioneers of warm-up.


At present, Wan Li’s Way Home, which is showing a good reputation, is also expected to extend its popularity to the Lunar New Year file. At present, the annual box office of China film market has exceeded 27.3 billion. Under the new and old films, this number will continue to climb.


North American box office ｜ ＂Wonka＂ won the championship, and the market was waiting for ＂Neptune＂

Although the weeks before the Christmas and New Year holidays are often regarded as the off-season of box office in North America, they have never been so "dull" as this year. (except for the special year 2020)

In 2021 and 2022, the weekend total box office can still earn more than 100 million dollars every weekend in the first two weeks of the Christmas holiday. However, the North American box office was "flat" on Christmas Eve in 2023, and it has been hovering at the weekend box office of 10 million dollars for several weeks since December. On the weekend of December 15-17, the box office in the past three days was 73.9 million US dollars, and the top three at the box office were Wonka, The Hunger Games Prequel and Miyazaki Hayao’s new work Boys and Herons (formerly known as What Life Do You Want to Live).

Wonka stills

Wonka, a new film opened last weekend, grossed $39 million in the three-day weekend. It is a prequel to Charlie and the Chocolate Factory. In the mainland market of China, Wonka was released one week ahead of North America. From December 8 to 11: 00 on December 18, the total box office of the film in the mainland was 39.82 million yuan.

In recent months, a new phenomenon has appeared in the North American market, that is, concert movies, before which there were Taylor Swift: The Eras Tour? and Renaissance: A Film by Beyoncé.

Last weekend, another concert movie came to the North American market. Although it didn’t break into the top 10 (ranked 12th), it was released in a small scale in 468 theaters, earning 734,000 US dollars at the box office. This shows the ability of Korean Wave to "sprout from the ground" in the United States. "Seventeen Tour Follow to Japan: Live Viewing" recorded the South Korean men’s team Seventen.

Stills of Neptune 2: The Lost Kingdom

Christmas stalls in North America are waiting for Neptune to arrive this year. The opening date of Neptune 2: The Lost Kingdom in North America market is December 22nd, and in China, it is advanced to December 20th. In addition, this year’s Christmas blockbuster in North America also includes The Boys in the Boat directed by George Clooney, and the film Ferrari, which tells the story of two sports car brands, Ferrari and Maserati, competing for the supremacy of the track.

Ministry of Education： Intensify the propaganda, guidance and mobilization of vaccination.

　　Beijing, April 3 (Xinhua) According to the website of the Ministry of Education, recently, the Ministry of Education issued a notice to deploy local education departments and universities to actively cooperate with the local vaccination work. The notice stressed that local education departments and colleges and universities should increase publicity, guidance and organization and mobilization of vaccination on the premise of compliance, knowledge, consent, voluntary and free vaccination according to law; Guide teachers and students to eliminate doubts, fulfill social responsibilities, form reasonable expectations, and improve vaccination awareness and vaccination willingness.

　　The notice requires a full understanding of the importance of vaccination. Local education departments and colleges and universities should fully understand the significance of cooperating with the vaccination work in Covid-19, and deeply understand the significance of vaccination work in maintaining the safety of teachers and students, physical health and national economic and social development.

　　The notice pointed out that organizational leadership should be strengthened. Local education departments and colleges and universities should, under the leadership of local Party committees and governments, incorporate vaccination into territorial management, earnestly fulfill their responsibilities, reasonably plan vaccination rhythm and vaccination progress in accordance with the requirements of the State Council Joint Prevention and Control Mechanism "Covid-19 Vaccination Overall Plan", combined with the actual situation of local schools, and cooperate with local health departments, and organize, guide and coordinate the vaccination work in Covid-19 of local schools in batches in a safe and orderly manner. Strengthen work deployment, strengthen responsibility, and compact responsibilities at different levels.

　　The notice proposes to increase publicity and mobilization. Local education departments and colleges and universities should increase the publicity and guidance and organization and mobilization of vaccination on the premise of compliance, knowledge, consent, voluntary and free vaccination according to law. In various forms and through various channels, we should use easy-to-understand language to publicize the positive role of vaccines in protecting personal health and controlling epidemic situation to teachers and students in a timely manner, publicize the popular science knowledge of vaccination for precautions such as vaccination contraindications, convey scientific information on the safety and effectiveness of vaccines, guide teachers and students to eliminate doubts, fulfill social responsibilities, form reasonable expectations, and improve the awareness rate and willingness of vaccination.

　　The notice stressed that we should do a good job in service guarantee. Local education departments and colleges and universities should strengthen the vaccination service guarantee, give full play to their organizational advantages, and achieve "clear base, clear information and communication" on the vaccination work of local schools, and actively cooperate with teachers and students to make vaccination appointments. In accordance with the requirements for setting up temporary inoculation points, fixed houses such as school clinics and stadiums or temporary tents are provided as temporary inoculation points to provide necessary convenience for inoculation units or medical institutions to send inoculation personnel. Strengthen cooperation with local health departments and do a good job in psychological counseling for teachers and students.

　　The notice mentioned the establishment of an implementation mechanism. Local education departments and colleges and universities should guide local schools to promote the implementation of vaccination work by issuing notices, holding meetings or on-site investigations. The establishment of information reporting system, local education departments should do a good job in Covid-19 vaccination coordination and scheduling, timely statistics of local education system vaccination progress.

Juejuezi, yyds…… … Do you know the online buzzwords？

　　Beijing, August 25 (Reporter Shangguan Yun) From "Juezi" to "yyds", some recent online buzzwords seem to be breaking the circle, becoming more and more common in daily life and being very versatile in use.

　　Some people think that the prevalence of these buzzwords may lead to a single expression; Some people think that it is normal for language to have such changes in the network age … … How much do you know about these online buzzwords?

　　Can you understand these buzzwords?

　　In the recent online buzzwords, "yyds" (note: generally interpreted as "eternal god") can probably stand on the C position.

　　Searching for "yyds" in Weibo has more than 20 related hot searches. Describe a good film and television drama, a delicious food, a good cosmetic, etc., and say "yyds" to express praise concisely.

　　It is not the only popular "abbreviation". There are also "nsdd" of the same type, which means "you are right", and some people interpret it as "you are right". "dbq" means "I’m sorry" and is generally used to apologize.

　　This is different from other online buzzwords, such as "planting grass", which can always roughly understand the literal meaning. But for people who don’t surf the Internet often, at first glance, the first feeling is probably "I don’t understand".

　　"These abbreviations are not a very advanced network language. Compared with the formation of previous network buzzwords, they even have the meaning of deliberately going to the simple wind." Columnist Han Haoyue said.

　　Variants of language

　　In response to the emergence of online buzzwords such as "yyds", Huang Anjing, editor-in-chief of Chewing on Words, believes that this is a normal situation.

　　"Theoretically, any language is not a ‘ Simple unification ’ There are variants that are different from the standard language. This kind of variation can be roughly divided into regional variation and social variation. The former is called regional dialect and the latter is called social dialect. " He said.

　　For example, the Chinese used in daily communication by Shanghainese, Cantonese, Hunan and Sichuan people are different in pronunciation, vocabulary and grammar, and even difficult to understand each other. Linguistically, they are usually called Wu dialect, Guangdong dialect, Hunan dialect and Sichuan dialect.

　　However, the languages used by social groups with different occupations, social status, education level, etc. are also different, which is divided according to the social groups using the language, so it is called social dialect.

　　He believes that network language is a kind of social dialect, because of modern media — — Language varieties used in social group communication linked by network tools.

　　In fact, "network language" can be divided into different "sub-variants". People who use online language have different ages, but the language they use is also different. It is normal that "Juejuezi", "Zhusun" and "yyds" are popular in their scope of application.

　　Different types of online buzzwords

　　It is not uncommon for online buzzwords to enter the public’s field of vision from a small circle. In recent years, among the "Top Ten Catchwords" selected by Chewing on Words, there are a certain number of online languages, such as "God beast" and "lemon essence".

　　Huang Anjing said that when evaluating whether these online buzzwords can be selected, the most critical criterion is to see whether they meet the standard language — — The inherent structure and application of Mandarin Chinese, and whether it conforms to the social moral civilization norms of our country.

　　The types that can’t be selected, including "yyds" and "yygq", are not language components in Chinese at all; There are also pathological abbreviations, such as "ten moves but refuse" and "people are difficult to tear down", which are not in line with traditional Chinese grammar, resulting in unclear meanings.

　　Then there are pure homophonic words, such as "moderator" as "spot bamboo", "what" as "god horse" and "nothing" as "wood" (which is a homophonic Guangdong dialect) and so on. There is another kind of uncivilized words, which are vulgar and indecent.

　　Huang Anjing found that any dialect will have an impact on the standard language. Moreover, the language elements in many dialects will also enter the standard language and become the components of the standard language, which is an objective language law.

　　"We need to change a concept, and don’t look at the network language that we don’t understand, and we will strongly condemn it. In addition to those negative types, there are also many online buzzwords that belong to positive types. " He said.

　　What does their popularity mean?

　　However, there are also views that link the popularity of online buzzwords with the "lack of language" of online students, which means the retrogression of users’ expression ability and may even affect the richness of language.

　　For example, some people think that if online buzzwords are widely used, some words with more precise and vivid expressions may be left out in the cold or even forgotten.

　　"The popularity of online languages will enhance the richness and diversity of languages. Among the positive online buzzwords, many have entered the standard Chinese language system." Huang Anjing explained that the emergence of network language will bring increment to the language library.

　　Language is a social symbol, which will inevitably take on the characteristics of the times. He believes that we should treat cyber terms with an open and inclusive attitude and absorb cyber terms that conform to the structural characteristics of Chinese and the norms of social civilization into our vocabulary.

　　"However, it should be noted that there are a lot of negative elements in online language that do not conform to the structural characteristics of Chinese and the norms of social civilization. Language guidance and even supervision under the network background are important and urgent. This requires the joint efforts of all sectors of society. " He added.

Is the queue in online celebrity Store a support or a real fire？ Nearly 3 adults are willing to line up for 2 hours.

　　Recently, the data released by the survey organization shows that nearly 30% of the consumers interviewed are willing to queue up for online celebrity drinks for two hours. There is also an endless debate about whether these are really queuing or hiring people to gather popularity. Beijing Youth Daily reporter found that hiring people to queue has long been a "primary means". online celebrity stores use the environment, products and marketing methods to make passers-by become queuing customers, which is behind the quiet change of consumers’ consumption concept.

　　phenomenon

　　"Punch in" the first online celebrity store in the New Year

　　Queue for an hour to buy milk tea

　　Liujing, who finally returned to Beijing from his hometown to work after the Spring Festival holiday, rushed to do two things before he came to tidy up his cabin — — Shooting snow scenes in the Forbidden City and punching in the online celebrity coffee shop in the Forbidden City.

　　Although there is "coffee" in its name, it is more like a online celebrity tea shop than a traditional coffee shop. The commodities, such as Kangxi’s favorite chocolate, milk tea with 3,000 beauties, smiling when riding a princess in the world of mortals, our palace’s delightful rolls and nourishing rolls, as well as the external packaging and the environment inside and outside the store, are the reasons why liujing, a young man, is in great demand.

　　In order to punch in and take photos, liujing not only braved the wind and snow to plunge into the Forbidden City from the East Fifth Ring Road, but also queued for nearly an hour in the cafe to get the unique gold-bottomed paper cups of the Forbidden City and the red cup sets with the patterns of the Forbidden City printed on them.

　　When liujing got the milk tea, the first thing he did was not to taste the drink in the cup, but to take a circle of photos in the store with the cup, and then go to a position where he could take a panoramic view of the turret, use this cup as a foreground and take a group of photos, and then he began to make friends circle while drinking with satisfaction.

　　From going out to finishing the circle of friends, after more than three hours of tossing and turning, drinking milk tea that has cooled somewhat, liujing felt glad you came. In fact, in the coffee shop in the corner building of the Forbidden City, many customers are like liujing. Although some people think that the quality of the drinks in this store is average, people who come to taste it are still in an endless stream. Some netizens called this place "the first online celebrity store in 2019".

　　interview

　　Customers take more meals than order.

　　Outside the store, the price of "yellow cattle" doubled

　　Although some netizens complained because they waited for nearly an hour to enter the "online celebrity Store" of the coffee in the corner building of the Forbidden City. But at present, no one has linked this popularity with "hiring people to queue up". But another online celebrity store was once caught in this storm. In 2018, two stores of Xicha were opened in Beijing, but they were frequently on the news and hot search because there were too many people waiting in line. Because there were too many people waiting in line, Xicha was once exposed as "hiring people to queue up". For this problem, its founder said that the store was too busy to open takeout, and Xicha wanted to solve not the number of customers, but how to improve productivity.

　　In order to verify whether the queue is for childcare or customers, Beijing Youth Daily reporters visited five tea shops in Beijing at different times in the past half month. In one hour, the number of drinks sold by different tea shops and at different times varies, ranging from 130 cups to 210 cups. The reporter of Beiqing Daily noticed that there were almost no people who lined up repeatedly during this period.

　　During the visit time of reporters of Beiqing Daily, the number of take-out in Xicha Store in the office area once exceeded the number of stores currently on sale. In the stores with large sales volume, customers waiting for meals were once more than those waiting in line.

　　At Joy City Store, the number of customers waiting for drinks in the surrounding area during the visit time of Beiqing Daily reporter was once twice as much as that of people waiting in line. In Changying Tianjie store, it takes less than 10 minutes to order food and more than 15 minutes to pick it up.

　　In addition, in the vicinity of Sanlitun stores, there are even people selling queuing places.

　　"It’s lined up inside. It’ll be there soon. Anything you want will do." A woman told the reporter of Beiqing Daily. A drink of more than 20 yuan, bid to 50 yuan. And she also took the small ticket that had been paid, saying that if she added some money, she could take the meal directly with this small ticket. The receipt shows a drink and a fruit tea that are the store’s signature. "Don’t worry about not selling, I want to buy a lot." When the reporter of Beiqing Daily asked how to deal with the failure to sell the meal receipt, the lady said.

　　Chu Xian, a marketing insider, said that hiring people to queue up is a means for some emerging small brands to create momentum, which is relatively primary and suitable for the brand’s creation period, but it can’t last long. Once the brand image is established, hiring people to queue up is not only unhelpful, but also may cause brand damage. For hi-tea and Forbidden City Corner Coffee, this relatively low-end marketing method is not needed.

　　interpret

　　Create the illusion that demand exceeds supply.

　　Let consumers "wait reasonably"

　　"It’s all here. I just want to try it. Anyway, it’s nothing." In the interview of the reporter of Beiqing Daily, this statement has the highest "voice".

　　Customers who have this idea are also the means of "hunger marketing" by businesses. Marketers say that waiting in line is the time cost consumers pay for their favorite drinks. How to enlarge this time cost within a reasonable range and create a scene of "demand exceeds supply" requires the planning of merchants.

　　In the eyes of some marketers, these tea shops in online celebrity are full of hints that "it is worthwhile to pay time and cost" to dilute the purpose of "hunger marketing". Take 1: 00 as an example. As a representative of the street tea shop, 1: 00 doesn’t have any place to sit in the shop, but the operating cabinet area in the shop is bigger and longer than that of the ordinary street tea shop. The clerk always needs to take materials from one end of the counter and then run to the other end to seal them, in order to complete the production of all milk tea. This lengthens the time of making milk tea, objectively makes customers wait longer, leading to queuing, but also makes the waiting customers clearly see the whole process of making milk tea. This technique has also been imitated by many online celebrity stores and carried forward.

　　Marketers said that although they couldn’t feel the service of online celebrity store in the queue, these value-added experiences weakened the attribute of "manufacturing" and emphasized the store service, with Xixian tea featuring strong brand and strong operation and Naixue tea focusing on social scenes as typical representatives.

　　Among the online celebrity stores that have survived for more than one year, hi-tea is quite the essence of this method. Not only the production area is fully displayed, but also a large number of people make it inside. On the one hand, this move improves efficiency, on the other hand, it is to highlight the value of its products and make consumers feel that "it makes sense to wait". In addition, hi-tea, Naixue-の tea and inWE-flavored tea leave a large number of seats in the store and decorate the store in a high-end and fashionable way, at the expense of the business area in the store to increase decoration.

　　Wang Hao, a food and beverage analyst at Mintel, said that opening a online celebrity tea shop with exquisite decoration and novel layout in the shopping center can help improve the consumption experience and relieve the anxiety of consumers waiting in line for a long time.

　　However, the queuing or full situation in the store makes passers-by curious about going to online celebrity store, which leads to concerns and potential customers. In an interview with reporters of Beiqing Daily, nearly 60% of those who didn’t take part in the queue said that if online celebrity stores didn’t queue up, they would like to buy their products and try them. There are also a few customers who hold the attitude of "optimistic about many people buying and wanting to taste how delicious it is".

　　observe

　　The rise of "scene consumption"

　　Customers are willing to pay for added value.

　　"For a cup of milk tea, as for this queue?" This may be a question that many consumers who pass through Sanlitun Xicha feel when they look at the customers who are lined up in sections.

　　The data survey reflects customers’ tolerant attitude towards online celebrity stores. Mintel, a research organization, recently released a report saying that its research shows that 28% of consumers think it is worthwhile to queue up for two hours to buy online celebrity tea. In the report of another survey agency, Ai Media Consulting, 74.5% of consumers surveyed can accept queuing for milk tea for less than half an hour.

　　According to Mintel data, the market growth of tea shops in China reached its peak in 2017-2018, with a compound annual growth rate of 14% increasing to 48.5 billion yuan. In some shopping centers in Beijing, the number of tea shops even exceeds the number of fast food restaurants. With so many choices, many consumers are still willing to queue up for a cup of milk tea for about half an hour. Analysts say and the change of consumption concept — — The transition from experience consumption to scene consumption is closely related.

　　Zhu Danpeng, a food industry analyst in China, said that people are demanding higher and higher quality of life. Eating is not only for satiety, but also for freshness, health, feeling and even personality. In online celebrity restaurants, there are not only novel products, but also scene consumption, with more services and brand added value. Consumers are willing to pay for this part of the scene, not just for the goods themselves, or even pay a high premium or time cost, which is itself a manifestation of consumption upgrading. This is just like some white-collar workers were more willing to go to Starbucks for consumption. In fact, they didn’t just like drinking coffee, but more recognized the lifestyle represented by Starbucks. Today’s online celebrity store also represents a lifestyle and consumption values recognized by young people, and is a vivid annotation of the new trend of consumption.

　　Text/reporter zhangxin

Interview ｜ ＂Red Lover＂ is re-released, and director Ye Daying reveals Leslie Cheung.


Special feature of 1905 film network "He came to make up the yangko dance, and came to my house during the plane. When chatting, I asked him: Is there an idol school and a strength school in Hong Kong? Leslie Cheung said, "What faction do you think I am?"Think back to filming 25 years ago.Red lovers, directorYe DayingYou Ji and starring ZhangGuorongBits and pieces when getting along.


The film premiered in China in 1998, which was the third box office in that year. It was nominated for the Golden Rooster Award in China, won the best editing award, and also won the "Pyramid Award" silver award and the best actress award in Cairo International Film Festival.


Twenty-five years later, this year is also the 20th anniversary of Leslie Cheung’s death. The Red Lover has been shown nationwide in a film-to-digital version, which has multiple commemorative significance.



At the premiere of the premiere, Ye Daying watched The Red Lover completely again after many years. He lamented, "It’s really a good movie.".


Before the screening, he told the 1905 film network, "Every era has its own aesthetics, and I dare not compare it with many directors now. But a movie that can span 25 years and move today’s audience has already explained everything. "



At the roadshow and the premiere, there will be a bouquet of flowers on the seat No.12 in the ninth row, which is my brother Leslie Cheung’s "exclusive seat". Leslie Cheung’s 67th birthday is the day when The Red Lover is shown again.


We miss Leslie Cheung so much, and Ye Daying also talked to us about Leslie Cheung’s unforgettable past with this film.



Leslie Cheung 25 years ago.


Among all Leslie Cheung’s works, The Red Lover is very special — — It’s hard to imagine him in a movie with a red theme, playing an underground communist party member in the 1930s.


Ye Daying said that Leslie Cheung was the first Hong Kong actor to come to the Mainland to play a revolutionary, and he faced great challenges in his creation. At the same time, Leslie Cheung’s handsome appearance and gentle temperament are in line with his imagination of the image of early revolutionaries.


"Many early revolutionaries went abroad to study, and they really understood Marxism before they devoted themselves to such beliefs." In the initial casting, Ye Daying wanted to find an actor who had a background of studying abroad and could speak English to play Jin. The first thing that came to mind was John Lone. Later, a Hong Kong friend strongly recommended Leslie Cheung after reading the script, so he arranged for them to meet.



Ye Daying was not familiar with Leslie Cheung before, but was deeply impressed by his "The True Story of Teddy Boy". They hit it off at the first meeting and soon talked about cooperation.


"I told him some stories of early revolutionaries, such as Qu Qiubai and Hongyan, and he fully understood them. His eyes will have a deep understanding and emotion as you tell these characters. In my eyes, he is not a star. He really met a good actor, an actor who can understand you and read your words. This is exactly what I am looking for. "


Leslie Cheung once said in an interview that he read many books, such as Lu Xun’s, in order to play this role well, and tried to figure out the revolutionary mentality of that era, so as to shape Jin into a flesh-and-blood figure.



Ye Daying admired Leslie Cheung’s excellent performance very much. "He said you can have whatever you want." Until now, there is a scene that haunts his mind — —


"Jin is going to read a letter left by Qiu Qiu. I said that when you read the first few words, tears came out of it. By the first few words, tears have to be taken back, and you can’t let it drip out. Leslie Cheung said I’d try, and he did it the first time. And after the filming, he squatted next to me and looked at the monitor, saying, can I do it again? I can do it better. It was played three times, and each time it was a great effect. "



In Ye Daying’s view, Leslie Cheung is a very hardworking actor. When Jin was shot in the execution ground with shackles, it was in the cold winter. The weather was very cold and the wind was very strong. The crew prepared shackles made of foam, but Leslie Cheung explicitly refused. "He said why I should wear fake ones, and I want to wear real ones. He walked barefoot and blood came out after a few steps. "



The Red Lover was Mei Ting’s first film. At the age of 22, she was going to play many opposite roles with Leslie Cheung. Mei Ting once recalled that there was a long shot in the film in which Qiu Qiu’s facial expression was shot to show the emotional exchange between Qiu Qiu and Jin, and Leslie Cheung insisted on helping him to play outside the camera out of caring for the new couple.


"At that time, I clearly felt that his hand was softly inserted from my hairline, slowly slid to the back of my head, and then swam across my chest. I could even hear the change of his breath. This real feeling prompted me to complete this long shot more accurately." Mei Ting said, "As long as Leslie Cheung is present, my heart is particularly practical."



25 years later, The Red Lover


The birth of Red Lovers originated from Ye Daying’s previous film Red Cherry.In the process of writing Red Cherry, I interviewed more than 30 children of revolutionary martyrs and heard them tell their parents’ love and sacrifice stories, Ye Daying and the screenwriter.Jiang Qitao, photographyZhang LiEveryone was so moved that they wanted to make a movie like this together.


The film follows the acquaintance of American doctor Payne, Qiu Qiu and Jin from the perspective of westerners, and gradually approaches their revolutionary ideals and love stories. Ye Daying thinks that if we tell the story from the perspective of foreigners, we can be more moved by the ideas of Jin and Qiu Qiu, and also make today’s audience feel more substituted.


"Why are we more receptive when we read Si Nuo’s Red Star Shines on China and Smedley’s articles? Because Americans tell the story of our Red Army, you will feel that even they see it this way, so does our film."



"The Red Lover" was shown all over the country. Ye Daying was on a road show all over the country these days. I didn’t expect many young viewers to burst into tears after watching the film, which was beyond his imagination.


He didn’t particularly dare to go back to see the film himself, and it made him sad. Once, he sneaked into the movie scene to watch the second half. When Little Pearl reached into the urn of Jin and Qiuqiu, he couldn’t help crying at that moment.


In the activities after the road show, the host often asks the audience which line of Jin can be spoken, and more than two viewers always blurt it out — — "If I can’t live with dignity, I’d rather choose death!"


In the movie, the shrapnel left in Jin’s brain made him suffer from severe intermittent mania and often had hallucinations. When the doctor told him that he might lose consciousness during the operation, he firmly expressed his attitude of death with this sentence. Looking back now, Ye Daying said with emotion, "He is too much like Leslie Cheung".



Once Jin gets sick in the film, Qiu Qiu will read him a poem: "When the sun comes out, an eagle flies from the ground to the sky and suddenly stops in the air, as if frozen in the blue sky. No one can tell why it flies and what it needs …"　


Jin’s wife jumped from a tall building to protect him from the enemy, and this scene became a pain that Jin could never heal.


In the dark, the imagery of poetry and the plot of falling from the building have become the "prophecy" that Leslie Cheung became famous five years later. "So this movie really hurts me." Ye Daying said that Leslie Cheung has been dead for twenty years, and he has left us the most perfect image of his life.



Now, Ye Daying is preparing the third film of the "Red Trilogy". "It’s a very touching story, no less touching than that brought by The Red Lover, but I don’t know if there can be another Leslie Cheung."


In the field of hope ｜ double harvest in one field, soybean will reap a bumper harvest

CCTV News:Soybean-corn strip compound planting mode is to use the different growth heights of corn and soybean to make spatial dislocation and collocation, realize grain-bean rotation and double harvest in one field, and achieve the purpose of increasing agricultural efficiency and increasing farmers’ income. At present, 10,000 mu of soybean-corn banded composite planted in Otog Qianqi, Erdos City has entered the harvest period and enjoyed a bumper harvest.

In the soybean-corn strip compound planting field in Etuokeqian Banner, harvesters are busy working, harvesting, separating and threshing soybeans.

Agriculture and animal husbandry departments provide farmers with some soybean seeds and sterilization agents free of charge, formulate subsidies for socialized agricultural machinery services, and at the same time conduct policy propaganda and technical guidance in-depth production to support the promotion of compound planting techniques. This year, a total of 1.645 million mu of soybean and corn banded compound planting area was promoted in Inner Mongolia.

How to judge whether it is over-packaged？ Reduce resource consumption and packaging waste from the source

　　In recent years, some food and cosmetics companies have over-packaged their products and passed on the costs to consumers. This phenomenon of "buying gifts and returning pearls" not only wastes resources, but also increases the burden on consumers, and even pollutes the environment, which is not conducive to the healthy development of market economy.

　　To this end, the General Administration of Market Supervision recently revised and issued the mandatory national standard "Restricting over-packaging of commodities requires food and cosmetics", which is committed to reducing resource consumption and packaging waste from the source.

　　The "Rule of Law Daily" reporter learned that the new standard regulates the packaging requirements of 31 kinds of food and 16 kinds of cosmetics; It greatly simplifies the method of judging the over-packaging of goods. Consumers only need to look at the weight or volume of the goods themselves and measure the volume of the outermost packaging, and can preliminarily judge whether there is an over-packaging problem in the goods through calculation. Strictly limit the number of packaging layers, and stipulate that the grain and its processed products in food should not exceed three layers of packaging, and other foods and cosmetics should not exceed four layers of packaging.

　　Excessive packaging attracts attention.

　　Revision and implementation of national standards

　　The Mid-Autumn Festival is coming, and all kinds of moon cakes are on the market like a flood. People are amazed at the innovative taste of moon cakes, but also complain about the "fine moon cakes" packaged like dolls on the shelves. Especially the "sky-high-priced moon cakes" that have become popular in recent two years, each moon cake costing 2 yuan money has been made into holiday hard currency. Some moon cake gift boxes have high-grade silk scarves, and some have given away two Huawei mobile phones, so that it is not surprising that the price exceeds 50,000 yuan.

　　When will the phenomenon of over-packaging, luxury packaging and "rafters" be more expensive than pearls? On September 2nd, in order to solve the problem of over-packaging of food and cosmetics, the General Administration of Market Supervision (Standards Committee), together with the Ministry of Industry and Information Technology and other departments, organized relevant standardization technical committees and technical institutions to revise the 2009 version of the standards, and formulated and issued a new mandatory national standard "Food and Cosmetics with Restrictions on Over-packaging of Commodities", which will be implemented in September 2023.

　　Considering that after the release of the new standard, food and cosmetics manufacturers need to design the product packaging compliance according to the requirements of the new standard, and at the same time, they need to consume the inventory packaging and goods for sale, especially cosmetics products, which have a relatively long shelf life and a relatively long consumption cycle in circulation. In order to avoid the impact on production and business activities and new waste, on the basis of extensive consultation with relevant industrial departments, industry associations and enterprises, the formal implementation of the new standards has set up a two-year transition period.

　　By looking at two questions and three calculations

　　Quickly judge whether it exceeds the standard.

　　So, what are the manifestations of over-packaging in the market at present?

　　The first performance is that the gap is too large. In this regard, the standard gives the prescribed porosity according to the different net contents of food and cosmetics. Ma Aijin, a professor at the School of Food and Health, Beijing Technology and Business University, said: "Specifically, the packaging void ratio of all goods with a net content of less than or equal to 1 ml or 1 gram in the package should be less than or equal to 85%; The packaging void ratio of all commodities with a net content of more than 50 ml or 50 g in the package should be less than or equal to 30%. "

　　The second performance is that there are too many layers of packaging. In this regard, the new standard is clear: the number of packaging layers of grain and its processed products should not exceed three, and other commodities should not exceed four. However, the new standard also makes it clear that if it is a material layer that directly touches the contents and belongs to the inherent attributes of the product, such as zongzi leaves, bamboo tubes and hollow capsules, it can be excluded.

　　Ma Aijin said: "The understanding and calculation of the number of packaging layers in the standard is very clear. The packaging layer that directly contacts the contents of food and cosmetics is the first layer. There are several layers of packaging from the first layer to the outermost layer, which is the level of packaging. Taking tea packaging as an example, the metal or plastic packaging that is in direct contact with tea is the first layer, so there are several layers of packaging, which is the number of layers of packaging. "

　　The third performance is that the packaging cost is too high. The new standard makes it clear that the production organization should take measures to control the cost of all packages except those that are in direct contact with the contents not to exceed 20% of the sales price of the products. Simply calculate the account: a mooncake with three layers of packaging is sold in 10 yuan, so the cost of the second and third layers of packaging can’t exceed 20% of the selling price in 10 yuan, that is, 2 yuan, except for the packaging that directly wraps the mooncake in the innermost layer.

　　When buying food and cosmetics, how can consumers quickly judge whether there is over-packaging?

　　According to Wei Hong, deputy director of the Department of Standards and Technology of the General Administration of Market Supervision, consumers can simply judge whether food, cosmetics and other commodities are over-packaged by "one look, two questions and three calculations". First, look at whether the outer packaging of goods is luxury packaging and whether the packaging materials belong to expensive materials; Second, the new standard strictly limits the number of packaging layers. If the packaging cannot be unpacked, it is necessary to ask how many layers there are in the packaging and whether the number of layers meets the requirements. The third is to measure or estimate the volume of the outer packaging, and compare it with the maximum allowable volume of the outer packaging to see if it exceeds the standard.

　　The new standard also clarifies that the volume of the contents of food or cosmetics is expressed by multiplying the net content by the necessary space coefficient, and the value of the necessary space coefficient depends on the product. Taking alcoholic products as an example, the necessary space coefficient of wine is 13, and the allowable packaging void ratio of a bottle of 500 ml liquor is less than 30%. It can be calculated that the maximum allowable volume of the outer packaging of this bottle of liquor is 9285.7 cubic centimeters. Assuming that the length, width and height of the outer packaging of this bottle of wine are 20 cm, 15 cm and 30 cm respectively, the actual outer packaging volume is 9000 cubic centimeters, which is less than the maximum allowable value and meets the standard requirements.

　　Implement the main responsibility of enterprises

　　Rectification as soon as possible during the transition period

　　"Research shows that packaging waste accounts for about 30% to 40% of municipal solid waste in China, most of which is caused by over-packaging." Chen Hongjun, deputy director of the Standards and Technology Department of the General Administration of Market Supervision, said.

　　According to the data of the National Annual Report on Prevention and Control of Environmental Pollution by Solid Waste in Large and Medium-sized Cities in 2020 issued by the Ministry of Ecology and Environment, in 2019, the output of domestic waste in 196 large and medium-sized cities was 235.602 million tons. The phenomenon of "garbage besieged city" and "garbage surrounded village" is becoming more and more serious. The release of "Restricting Over-packaging of Commodities Requires Food and Cosmetics" once again emphasizes the requirements for commodity packaging, that is, to reduce resource consumption and packaging waste from the source and reduce the burden on consumers.

　　Chen Hongjun said that according to the standardization law, products and services that do not meet the mandatory standards may not be produced, sold, imported or provided. After the transition period, food and cosmetics that do not meet the new standards are not allowed to be produced and sold in the market. Therefore, enterprises are called upon to rectify and meet the standards as soon as possible during the transition period.

　　Regarding how to better implement the new standards, Wei Hong said: First, implement the main responsibility of enterprises. Enterprises are the main body of the implementation of standards. Food and cosmetic enterprises should, in accordance with the requirements of the Standardization Law and the Law on the Prevention and Control of Environmental Pollution by Solid Wastes, earnestly raise their awareness, take the initiative, fulfill their corporate social responsibilities, implement, use and meet the standards as soon as possible, and supply higher quality, greener and low-carbon products to the market.

　　The second is to strengthen the implementation of standards. The market supervision department will publicize the new standards in all aspects through a variety of ways, such as reading a map, interpreting standards, making standards public, and online cloud classes; At the same time, in conjunction with the relevant departments to organize standard training activities, in order to do a good job in technical reserves for supervision according to the law.

　　The third is to guide consumers to carry out green consumption. By strengthening public opinion propaganda, we will create a green consumption environment, guide consumers to consciously practice the concept of green consumption, advocate economy and reduce waste, actively buy green, environmentally friendly and low-carbon products, and do not buy or use over-packaged goods.

　　It is reported that in the next step, the General Administration of Market Supervision will, in conjunction with relevant departments, implement the new development concept completely, accurately and comprehensively, and combine the new deployment requirements of carbon neutrality in peak carbon dioxide emissions, make the full text of standards public free of charge, systematically carry out standard publicity training, strengthen supervision and law enforcement, and urge food and cosmetics production enterprises to start the diagnosis of standard compliance and product packaging compliance design as soon as possible. At the same time, create a good public opinion environment for green consumption, improve consumers’ awareness of the standards for restricting over-packaging of commodities, advocate reasonable consumption, and guide consumers not to buy over-packaged commodities. (Reporter Wan Jing)

Guizhou Hospital made moon cakes into ＂online celebrity＂ Response： Earning 200 million is out of nothing.

　　Recently, Guiyang citizens rushed to queue up to buy ham moon cakes from Guizhou Provincial People’s Hospital. Some netizens said that "it takes four hours to queue up to buy provincial medical moon cakes". The staff of Guizhou Provincial People’s Hospital responded to the Beijing Youth Daily reporter, and there were exaggerated elements in the online segment. Mooncakes sold in hospitals are sold all year round.

　　Hospital cloud leg moon cake becomes "online celebrity"

　　On September 29th, a netizen posted, "The mooncakes made by Guizhou Provincial People’s Hospital are very delicious. I came to the hospital at two o’clock in the morning to queue up to buy mooncakes, but I found that there were hundreds of people waiting in line, and the scene was comparable to that of Spring Festival travel rush." As can be seen from the picture, the queue to buy moon cakes is tens of meters long, from the canteen sales point on the side of the hospital to the pediatric emergency door. Some netizens said that this team "can circle the earth several times." On the afternoon of September 29, the staff canteen issued a notice saying that due to the limited processing capacity of moon cakes, each person was limited to 10 kg. Please forgive me.

　　Mr. Hu, a surgeon at the People’s Hospital of Guizhou Province, told the reporter of Beiqing Daily that moon cakes only have a taste of cloud legs, and there is honey in the stuffing. The taste is soft, sweet and salty. "The moon cakes are delicious when they are baked. We can smell the moon cakes in the canteen on the first floor on the 20th floor." Mr. Hu said that every Mid-Autumn Festival, the hospital will issue a mooncake supply ticket to employees, and each person can get 5 kg of mooncakes with the ticket, but employees have to queue up to get mooncakes.

　　Waiting in line is hot, giving birth to "purchasing"

　　The reporter of Beiqing Daily noticed that in the pictures provided by netizens, it can be seen that there are a large number of SF Express boxes at the entrance of the hospital cafeteria. In this regard, the surgeon Mr. Hu said that the hospital has never entrusted any organization to deliver moon cakes, but because moon cakes are widely welcomed by the public, SF Express opened a courier point next to the hospital to help the public deliver them.

　　Mr. Li, a citizen, told the reporter of Beiqing Daily that the moon cakes in hospitals are in short supply, and there are people who come to help relatives and friends purchase them, as well as street merchants who sell "moon cakes for provincial doctors". "Don’t worry about queuing up to buy it yourself. I also bought 10 Jin for my relatives this year. They are not in Guizhou, so I sent it to them by express delivery to let them feel the atmosphere of the holiday at home." Mr. Li told the reporter of Beiqing Daily.

　　In this regard, the staff of the hospital staff canteen said that moon cakes and cakes were prepared for hospital staff and their relatives. Except for the staff canteen and Shengyi restaurant opposite the hospital, the "provincial medical moon cakes" sold by other businesses were not from the hospital.

　　Hospital: There are exaggerated elements in the online segment.

　　The surgeon Mr. Hu told the reporter of Beiqing Daily, "The moon cakes in the hospital are really hot. When I got off work at 11 o’clock last night, I also saw many people waiting in line. But the hospital doesn’t make moon cakes to attract attention. Our family has been practicing medicine for two generations. I was born here and grew up here, and now I have worked here for two years. In my impression, the hospital has been making moon cakes for more than ten years, which is also a feature of the hospital. "

　　The reporter of Beiqing Daily contacted the Propaganda Department of Guizhou Provincial People’s Hospital. The staff said that the hospital sold daily cakes made by the catering department of the staff canteen. It is widely praised for its fresh ingredients and freshly made cakes, but it is sold all year round, not just in the Mid-Autumn Festival. Queueing is spontaneous by citizens. Weibo’s joke "Queueing around the earth several times" is exaggerated, and "The turnover of moon cakes in hospitals exceeds 200 million" is also out of thin air. Text/trainee reporter Zhang Xi

Face to face 20130602 Cao Zhiyuan： an entrepreneur

　　CCTV News: If the entrepreneurial experiences of the three young people in "Chinese Partners" are just movie stories, then the protagonist of this story is real in reality. In Changsha, Hunan, there is a young man named Cao Zhiyuan. He was born in 1985. He once faced the same problem of employment, but in the end he realized the transformation from employment to self-employment. Perhaps his story can make graduates who are struggling to interview see the possibility of the future.

　　Live video materials of talent exchange meeting

　　Commentary 1: "Kneel down for career and seek talents". At the talent exchange meeting held on the first floor of Hunan Exhibition Hall in March this year, seven men and women in glamorous professional suits held high placards and knelt down collectively. The loud slogan attracted many job seekers. Among them, Cao Zhiyuan, an entrepreneur born in 1985, holds high the placard and calls himself "Brother Comma".

　　Reporter: So we saw you kneeling for talents at the job fair. Many people said you were putting on a show.

　　Cao Zhiyuan: Actually, this is a mentality, a mentality towards talents.

　　Reporter: Are you really willing to kneel on the ground and beg?

　　Cao Zhiyuan: I really want to. I feel that as emperor Liu Bei, I have visited Zhuge.

　　Reporter: Are you begging for Zhuge Liang like this?

　　Cao Zhiyuan: I think this is an attitude. How can Zhuge Liang come after kneeling? Like that job fair, it was also done very well. Half of the backbone of our company now came up through that supplement.

　　Commentary 2: In Cao Zhiyuan’s company, we met a post-90s generation recruited this spring. She studied as a tour guide in college, but now she is engaged in attracting investment for corporate customers.

　　Office documentary paragraph

　　Reporter: What impressed you about the recruitment question he asked you?

　　Liu Ye: He asked me what my ideal and goal are.

　　Reporter: What’s your answer?

　　Liu Ye: I said I want to be the boss.

　　Reporter: Say so directly. I’m not afraid that he will say you want to take my place. What shall I do?

　　Liu Ye: He is also an entrepreneur, so he knows.

　　Reporter: Now I’m a manager of investment promotion here. How much do I earn a month?

　　Liu Ye: Four or five thousand a month.

　　Reporter: What position do you think you can achieve in this company and your current company?

　　Liu Ye: My goal is to take his place.

　　Reporter: What position does he hold now?

　　Liu Ye: He is now my immediate superior, General Manager Liu of China Merchants Center.

　　Reporter: Do you think this goal is far from you?

　　Liu Ye: I don’t think it’s far.

　　Commentary 3: For the post-90s employees in Cao Zhiyuan’s company, it’s natural to say the word "boss", because Cao Zhiyuan got here step by step by starting his own business. From 2009 to 2012, his company has achieved a turnover of more than 20 million yuan. Back in the summer of 2005, Cao Zhiyuan was still a student at Hunan Biomechanical Vocational and Technical College. This century-old vocational college closely links the specialty setting with the market demand. For the graduates here, it is not too difficult to find a counterpart job. At this time, Cao Zhi still had a year to graduate from a distance, but he began to pay attention to the information in the school employment column.

　　Reporter: Did you start preparing for your graduation?

　　Cao Zhiyuan: I don’t have much to think about. I’m going to find a good job, because I owe the school tuition for two years. When I go to practice.

　　Reporter: How much is it?

　　Cao Zhiyuan: About 8,000 yuan.

　　Reporter: What level is it among your students, or how long is it equivalent to your parents’ salary?

　　Cao Zhiyuan: (At that time) the annual income of our family.

　　Reporter: 8,000 yuan is equivalent to the income of your whole family for one year?

　　Cao Zhiyuan: Right. Then later, my teacher vouched for me. In fact, I am the first one in our class to go out for an internship, especially I am worried. What should I do if I don’t pay the tuition fee when I get my diploma?

　　Commentary 4: Due to the difficult family economic conditions, Cao Zhiyuan planned to find a job when he was internship. He majored in computer network, but his academic performance was not outstanding. There is only one course called CAD drawing, that is, computer-aided design. He is not only interested, but also has outstanding academic achievements. So he went to Suzhou alone, hoping to find a job as an interior decoration designer in the talent market. For this reason, he also carefully produced more than 20 pages of resume.

　　Reporter: You don’t have such a major and experience. Why do you have the confidence to apply for these interior decoration designers?

　　Cao Zhiyuan: He said you could come to work. I said, can I really? He said yes. Three months without pay,

　　Reporter: At that time, did you ever think about putting up with it, carrying it, and maybe getting through it?

　　Cao Zhiyuan: At that time, my pocket was more than 100 yuan, and I couldn’t carry it. I ran to the talent market and got a three-dollar ticket. I slipped in.

　　Commentary 5: Seven days have passed, and the job has not yet settled. At this time, Cao Zhiyuan is already cash-strapped. If he can’t find a job again, he will soon face a serious survival problem.

　　Reporter: constantly looking for a job and being rejected?

　　Cao Zhiyuan: Later, when I ran to the fifth decoration company, the boss of the decoration company said that I thought you should still do business well. When I was still hesitating, the boss said something that made me quite happy. He said 600 yuan a month’s salary.

　　Reporter: At that time, there was a starting salary standard for college students, at least 1,000 yuan, and I would take this job, but you only earned 600 yuan?

　　Cao Zhiyuan: But I think it’s good. I think I can sell myself. I think I can grow up in this environment. I said I want to be a boss in the future.

　　Reporter: How dare you say this?

　　Cao Zhiyuan: I said that I felt that I dared to pay. For example, when I was doing this business, I went home from 8: 30 in the morning to 10: 00 in the evening for 280 days, 365 days a year.

　　Commentary 6: With the idea of being a boss in the future, Cao Zhiyuan chose to become a sales clerk of a decoration company. While solving the problem of survival, he also took the first step towards society, and this experience of finding a job in Suzhou directly affected Cao Zhiyuan’s employment one year later. In the summer of 2006, Cao Zhiyuan officially graduated, and he still chose to enter a local decoration company in Changsha as a sales salesman.

　　Reporter: Do you still have that first good attitude at that time? Do you want a down-to-earth attitude from scratch?

　　Cao Zhiyuan: For example, I have a designer. I hurt his hand at that time, but he pulled a little bit. He didn’t have a band-aid. I just ran at the fastest speed, and it took five minutes to go back and forth. According to normal, if we walked that road, it would take 40 minutes. I would go back and forth for five minutes that day to solve it. After I got a band-aid, that was the only thing. My brother, he was a designer.

　　Reporter: How did you think of doing this?

　　Cao Zhiyuan: After helping more people, it seems that there are fewer difficult things, which is why I may have started to integrate into the team at that time. Since then, I feel that either the boss is paying me or the team is paying me.

　　Commentary 7: With this mentality that losing is a blessing, coupled with personal diligence and hard work, one year after graduation, Cao Zhiyuan soon became the sales salesman with the highest gold content in the decoration company, and his income also rose.

　　Reporter: What changed you?

　　Cao Zhiyuan: It’s very simple. When I was paid in sales, when I passed 10,000 yuan a month, you know what that feeling was. I’ve never seen so much money in my family. I can earn so much in a month now. From then on, I felt that people’s self-confidence was there.　

　　Reporter: How much did your colleagues earn at that time?

　　Cao Zhiyuan: My colleagues are basically 3000, 4000 and 5000.

　　Reporter: Why is it so much worse than you?

　　Cao Zhiyuan: This is also closely related to my own knowledge. After arriving at this construction site in the morning, the first thing to do is to clean the construction site.

　　Reporter: But in fact, these things are not your business as a sales person, are they?

　　Cao Zhiyuan: Right. Just do it slowly and carefully.

　　Commentary 8: Less than three years after graduation, Cao Zhiyuan has achieved the position of marketing director in Changsha’s home improvement sales industry. When his performance is good, he can get 30,000 yuan a month. But at this time, he felt dissatisfied and moved the idea of starting his own business.

　　Reporter: You have already achieved this position in this industry. Why do you want to start your own business?

　　Cao Zhiyuan: Some friends around me are successful as bosses, and then they feel that they still have the style of being their own bosses.

　　Reporter: What is the boss’s style?

　　Cao Zhiyuan: I believe that when I was a marketing director, for example, I had 60 or 70 salespeople below me. When they first joined the company, they got a basic salary of 800 or 1,000 yuan. After three months, I could let them get a salary of 6,000, 7,000 yuan, 4,000 yuan and 5,000 yuan a month.

　　Reporter: Do you think you have leadership skills?

　　Cao Zhiyuan: Right. It was also a coincidence that I got into what I did today.

　　Reporter: What coincidence?

　　Cao Zhiyuan: A Owner’s Manual.

　　Commentary 9: Anyone who has bought a house knows that when handing over a house, they will receive an Owner’s Manual, which is usually produced by a real estate company or property management company, and only contains the instructions on the use of the house and the owners’ civilized convention. In 2008, Cao Zhiyuan discovered business opportunities from the Owner’s Manual of a local building in Changsha.

　　Cao Zhiyuan: I said that your back cover is a blank place. Can you put my brand on it?

　　Reporter: Don’t you want him to advertise for your company for free? How can it be so cheap?

　　Cao Zhiyuan: The owner didn’t need to spend a penny to get this manual. The property management company and the real estate company themselves had to spend money to make this book. Our merchant thought it was a good way, so he sponsored it himself. I think the business opportunity came at that time.

　　Commentary 10: Cao Zhiyuan immediately started to design and print the first Owner’s Manual, and hired a designer temporarily. However, when printing, the color of the design was difficult to print, and no designer was responsible for modifying it. In order to achieve the design effect, Cao Zhiyuan stayed in the workshop of the printing plant for two days and two nights.

　　Cao Zhiyuan: The delivery time to the property management company was three hours late. The general manager of that property management company was about to call the police. The first thing he did after seeing me was to scold. He said, What did you do? Why are you such a person?

　　Reporter: How do you feel when you hear people say that about you and have doubts about your character?

　　Cao Zhiyuan: It was me. At that time, I felt quite wronged.

　　Reporter: It’s very difficult for a big man to keep asking for help and give you smiling faces, don’t you think?

　　Cao Zhiyuan: Actually, no one wants to ask for help, but I can try my best.

　　Commentary 11: The first "Owner’s Manual" made by stumbling made Cao Zhiyuan make a net profit of more than 30,000 yuan, and finally strengthened his determination to start a business. In 2009, he set up his own cultural media company, and the first Owner’s Manual became a cultural symbol of this company.

　　Documentary paragraph of company design wall

　　Reporter: Are all the owners’ manuals of this wall made by you now?

　　Cao Zhiyuan: Right. They are all owners’ manuals that have been made.

　　Reporter: I especially saw this. In 2008, your first owner’s manual came out, which was very ceremonial. This is the owner’s manual that brought you that first bucket of gold. Can we have a look?

　　Cao Zhiyuan: Right.

　　Reporter: Now that you are reading this book, how many points can you give it?

　　Cao Zhiyuan: I don’t know anything. I think it’s quite good to be able to make such a level.

　　Reporter: Can you score 80 points?

　　Cao Zhiyuan: Yes.

　　Commentary 12: The Owner’s Manual hanging on a whole wall witnessed the course of Cao Zhiyuan’s entrepreneurship. However, at the beginning of his entrepreneurship, the difficulties were much greater than expected, the start-up capital was less, and the office environment was poor, which made it difficult for people to see hope. Therefore, three core members of Cao Zhiyuan’s company chose to leave shortly after its establishment.

　　Reporter: What did you do when those three people left you?

　　Cao Zhiyuan: I’m just wondering if these two people, the rest of me, are going to leave soon. | I just want to tell him which customers are going to sign the bill soon, how many achievements are going to be made soon, and this company is going to change its office furniture and have a good office soon.

　　Reporter: When you draw these cakes, do you have a bottom in your heart?

　　Cao Zhiyuan: No bottom. But I dare say.

　　Reporter: What if you don’t worry about these promises not being fulfilled?

　　Cao Zhiyuan: Actually, what I did today, I think it can be done for a long time, this toothpick industry.

　　Reporter: Why do you call this industry the "toothpick" industry?

　　Cao Zhiyuan: Actually, before this industry, the bosses of many property companies and real estate developers said that we all want to do this model. Although this is a toothpick, it may become an abalone industry in the future.

　　Commentary 13: To make toothpicks into abalone industry, Cao Zhiyuan used this idea to inspire himself and his employees. The company gradually started, with sales of 5 million in the first year, but at the same time, their development model began to be imitated and copied by others.

　　Reporter: but I think if I were in Changsha, if I saw your model, I would set up a company like this immediately.

　　Cao Zhiyuan: When I started my business less than a year ago, there were several local people with advertising experience and people with decoration experience who came to do my job. At that time, he just neglected one thing. He neglected to get the property. At this time, I don’t need to make a profit. I just need to take down all the good properties in Changsha and this good property.

　　Reporter: Why do property companies cooperate with you?

　　Cao Zhiyuan: I have industry experience, and I can do a lot of services for my customers, external services and free policy services.

　　Commentary 14: While serving customers well, Cao Zhiyuan also played his professional specialty in university — — Computer network, developed a "wireless 3G decoration video e-pass" system, through the wireless camera set in the decoration site, the owner can easily monitor the decoration site with a computer or smart phone.

　　Documentary paragraph before computer

　　Reporter: Do their owners need to pay for this?

　　Cao Zhiyuan: No need.

　　Reporter: How do you make money?

　　Cao Zhiyuan: First of all, before I open the open space next time, there is a 30-second advertising time in front. This is a part, and we have another part. For example, in the website, there is a lot of professional knowledge to serve the new house owners. At this time, there are many brand names of businesses, and we can also participate in this piece. Therefore, only in this way can we let our new house owners not pay for it, and the decoration company does not need to pay for it, so we can install it for free.

　　Reporter: How many cameras do I need to decorate my house?

　　Cao Zhiyuan: For example, if this one has two rooms and two halls, there are three cameras installed. This function is.

　　Reporter: We are monitoring in real time, right?

　　Cao Zhiyuan: Yes, real-time monitoring.

　　Reporter: at this moment, this house is like this, 360-degree ring.

　　Cao Zhiyuan: Right.

　　Reporter: Does this have a dead end? Will there be a dead angle for watching?

　　Cao Zhiyuan: There won’t be, you see, rotatable.

　　Reporter: You are only 28 years old now. You are so young that you have a lot of wealth that people who are 58 years old may have. Do you feel that you came too early and too fast? What should you do with your future?

　　Cao Zhiyuan: Why do I bring so many post-90s assistants? In fact, it is for the sake of three years and five years. Maybe we will study more independent innovation, more models and more toothpicks into abalone industry chain.

　　Reporter: Maybe for many college students, they will also think that they can’t find a job now. For example, this year, in the face of such a large number of 6.99 million, the highest number in ten years, will you encourage them to start a business?

　　Cao Zhiyuan: I think we should use the right attitude to get employment first.

　　Reporter: What do they lack most?

　　Cao Zhiyuan: I think the most lacking is experience. This kind of experience is very valuable. In fact, once you become a boss in the future, it is difficult for you to move your identity to the position of an employee and then go to work.

　　Moderator: I asked Cao Zhiyuan a question during the interview. Do you think you can find a job if you graduate this year? He hesitated and didn’t answer. Indeed, this summer, there will be 6.99 million college graduates across the country, which is the largest number of graduates over the years. Most of them were born in 1990. As the first batch of post-90s generation, their first step into society is not as smooth as expected, because they are facing the "most severe employment season in history".

　　We often say that it is difficult to find a job. In fact, there are also the problems of choosing a job and starting a business that requires courage, wisdom and vision. Calm your mind and start from a low point, which will make your every step solid and powerful; Open up your mind and look for opportunities, which will make your prospects full of infinite possibilities. Perhaps not everyone can follow Cao Zhiyuan’s experience, but such entrepreneurial stories actually happen around us every day. Thanks for watching Face to Face. I wish all graduates a bright future. See you next week!