Xinhua News Agency, Beijing, July 11th (Reporter Wang Yu, Yu Jiaxin, Yu Wenjing, Gao Kang) According to the latest data from the National Bureau of Statistics, the online retail sales in China increased by nearly 40% in the first five months of this year. With the continuous penetration of the Internet into various industries, online consumption is growing at a rate of four times of the total retail sales of social consumer goods, becoming the brightest spot in China’s current consumption field.

What changes have been brought about by the sudden emergence of online consumption, what impact has it had on the traditional retail industry, and has the China consumer market formed a new pattern? A few days ago, Xinhua News Agency reporters visited many consumers, e-commerce enterprises, traditional retail enterprises, experts, scholars and government departments to explore the new changes in consumption in China under the background of the Internet.

The change of consumption mode: stepping into the era of personalized interactive consumption

Get up in the morning, weigh yourself and measure your body fat with an online smart weight meter, order a taxi with Didi Express before going out, order food with Hungry at noon, and buy some food and clothing for your pet cat with your mobile phone … At the end of the day, Jia Hailan, a post-90s girl, found that most of her wallet changes were related to the Internet.

Jia Hailan’s mobile network consumption is a microcosm of many people’s consumption life at present. Data show that by the end of 2014, the number of online shoppers in China has reached 360 million, accounting for nearly a quarter of the population, and it has become the largest online retail market in the world for the second year in a row. At present, online consumption accounts for more than 10% of the total retail sales of social consumer goods, which is equivalent to the catering industry.

The data shows that a new era of consumption has arrived. More and more shopping software is installed in mobile phones, new user experiences are introduced by major shopping websites, and the courier brother who walks through the streets every day … The rapidly changing online consumption is coming.

"It is completely different from the wave-discharging and imitation consumption in the past. The network platform has accelerated the rise of personalized and interactive consumption methods." Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, said.

Experts believe that when a country’s per capita GDP exceeds $7,000, mass consumption begins to enter the stage of personalized and customized consumption from imitation and wave-discharging consumption. "With the large-scale application of mobile internet technology, this change is more obvious in China." Zhao Ping said.

"Under the background of the Internet, social consumption presents three irreversible changes: online shopping groups are spreading from the younger generation to the whole people, online shopping on the PC side is rapidly replaced by online shopping on the mobile side, and imitative consumption is increasingly changing to personalized consumption … With the further development of big data technology, mobile payment and modern logistics, these irreversible changes will inevitably profoundly change the consumption pattern in Chinese." Shang Yan, director of the online marketing department of "COFCO I buy the net", judged.

The change of management mode: the traditional shop owners accelerate the transformation.

This is an era of change. The vigorous rise of emerging e-commerce has brought unprecedented impact to the traditional retail industry.

According to the report released by China’s retail website Lianshang.com, in 2014, major domestic retail enterprises (excluding home appliances and electrical appliances) closed 201 stores, a sharp increase of 474.29% compared with the number of 35 stores closed in 2013, the highest in the history.

"If you don’t go to eat, sing songs and watch movies by the way, it seems difficult to convince yourself to spend more time and buy a product with the same style that has been placed on the shelf for many days at a more expensive price today." Jia Hailan said.

Behind the gradual decline of traditional shopkeepers is the subversion and change of traditional business culture by the Internet. Wang Jinbin, a professor at the School of Economics of Renmin University of China, believes that traditional department stores adhere to the business culture centered on merchants, while the business culture in the Internet age is centered on consumers.

In the investigation, the reporter found that in order to retain consumers, many department stores are accelerating their transformation, which can be described as eight immortals crossing the sea and showing their magical powers: some can enjoy services such as low prices by scanning QR codes; Some accelerate the "de-department store" and strive to build a shopping center integrating shopping, catering and entertainment; Others have launched their own online shopping malls and APP clients, and launched discounts and home delivery services.

Over the rainbow Shopping Mall, a top 100 China chain company headquartered in Shenzhen, is a representative. In the past two years, over the rainbow, a traditional department store, has accelerated its transformation, and initially formed a three-dimensional e-commerce model of "physical store+PC+mobile terminal" of "over the rainbow micro-products+online over the rainbow+over the rainbow WeChat", and established an omni-channel from physical store to online and offline integration.

"At present, over the rainbow’s mobile big data analysis has started. On the one hand, collect customers’ online consumption behavior and integrate online and offline data; On the other hand, through the store’s wifi, ibeacon to collect customer behavior data when participating in interactive activities or sending them to Weibo friends circle. After mastering the data, you can understand the interests and hobbies of customers through analysis, so as to achieve refined push and marketing on the mobile side. " Tan Xiaohua, vice president of over the rainbow E-commerce Division, said,

"Being close to consumers is king." Wang Desheng, deputy director of the Department of Circulation Development of the Ministry of Commerce, believes that the "internet plus" is a rare opportunity for the transformation and upgrading of the traditional department store industry, and the department store industry should change from simply establishing online channels to three-dimensional integration of online and offline channels.

However, the reporter’s investigation found that although the traditional department store industry struggled to transform, some department stores only passively "touched the net" and lacked further intensive cultivation. They only made minor repairs on the basis of the original entity operation, and did not really take Internet thinking as the leading factor to create a new business ecology.

Zhao Ping believes that the advantages of physical stores still exist, whether it is the brand reputation established for many years or the zero-distance feeling with physical goods. Only by making good use of these advantages, taking the initiative to open Internet thinking and getting closer to consumers can traditional shopkeepers gain a firm foothold in this consumption change.

The change of consumer demand: is it "left pocket and right pocket" or adding a new pocket?

Despite the rapid growth of online consumption, the growth rate of retail sales of social consumer goods, which represents the consumption level, has always hovered around 10%, and has not changed much. How much does the lively online shopping pull consumption, is it the "left pocket and right pocket" of consumption amount, or the reconstruction of consumption increment? How much of the surge in online consumption is a substitute for traditional consumption, and how much is the creation of new consumer demand? The reporter visited many people in the industry with questions.

Network experts pointed out that because the Internet has the characteristics of openness, transparency, decentralization and information integration, on the one hand, Internet consumption simplifies the circulation of traditional consumption, on the other hand, it also solves the problem of information asymmetry between merchants and consumers, and even realizes the mining of consumption potential through the wide application of big data technology.

"The Internet itself does not generate consumption, but only promotes the docking of circulation and information, but it is this docking that makes it possible to stimulate new consumption." Zhang Jindong, chairman of Su Yun E-commerce, said.

"In traditional consumption, a commodity has to go through many links from production to wholesale, to distribution and then to distribution, and finally it can reach consumers, while online consumption greatly simplifies the process, reduces costs and ultimately benefits consumers. In addition, in online consumption, consumers can learn more product information online, effectively alleviating the problem of information asymmetry. " Wei Li, director of rookie network strategic cooperation, said.

How much of the surge in online consumption is a substitute for traditional consumption, and how much is the creation of new consumer demand? According to a report by McKinsey, about 40% of online consumption belongs to alternative consumption, while 60% of online consumption belongs to newly created consumption. Because of the innovation of the Internet, the innovation of goods and services will be promoted, which will stimulate consumers’ new consumption demand.

Create new consumption, because big data technology is particularly obvious. Johnson Lu, vice president of Alibaba, pointed out by taking the clothing industry as an example that the Internet can record and integrate consumers’ consumption tendencies through big data technology and form an account system. Then in the future, clothing enterprises can completely record everyone’s figure and data consumption tendency, so as to achieve "tailor-made" and form new consumer demand.

"Innovation based on Internet technology can provide more diversified products for different consumers and stimulate new consumer demand that is different from the past." According to Guan Qingyou, Executive Dean of Minsheng Securities Research Institute, the changes in the supply level caused by Internet technology have opened up a brand-new consumption pattern.

Behind the new changes in consumption, there is a profound industrial foundation. Economists believe that compared with the traditional industrial model characterized by assembly line and standardization, the third industrial revolution based on Internet technology is opening a more personalized and miniaturized production and business model.

"Due to the industrial penetration of the Internet, the standardized and assembly-line industrial production mode has begun to evolve into a personalized and customized industrial production mode, making the future consumption behavior more personalized and diversified. We are entering an era of private customization." Tang Min, an economist and the State Council counselor, thinks.

　　According to the report of the 19th National Congress of the Communist Party of China, innovation is the first driving force for development and the strategic support for building a modern economic system. Focusing on building an innovative country, the 19th National Congress of the Communist Party of China made systematic arrangements, which not only re-emphasized the primacy of the concept of innovation and development, but also defined the specific goals of building a "five powerful countries" of science and technology, quality, space, network and transportation, and building a digital China and a smart society. It also emphasized six aspects in task deployment: more emphasis on basic research, strategic support, strategic scientific and technological strength, enterprise subject and achievement transformation, and innovation.

　　How to implement the innovation-driven development strategy with greater efforts and install the innovation engine for building a strong country? Our reporter interviewed Miao Wei, Party Secretary and Minister of the Ministry of Industry and Information Technology.

　　Manufacturing industry is the main battlefield of technological innovation

　　Reporter: According to the report of the 19th National Congress, innovation is the first driving force for development and the strategic support for building a modern economic system. How to understand this important conclusion? What specific requirements does it put forward for building a strong country?

　　Miao Wei: Manufacturing is the main body of the real economy, the main battlefield of technological innovation and an important field of supply-side structural reform. The new industrial revolution and China’s strategy of manufacturing a strong country have formed a historic intersection. We must grasp the trend of change and time window, do a good job in the deep integration of informationization and industrialization, and strive to seize the commanding heights of the new round of industrial competition.

　　China has surpassed the United States to become the world’s largest manufacturing country in 2010. Since the 18th National Congress, the Ministry of Industry and Information Technology has issued a series of policies and measures to build a manufacturing power and a network power, and achieved remarkable results. However, compared with the level of major industrialized countries and the goal of building a manufacturing power, there is still a big gap in technological innovation, quality brand and environmental friendliness in most fields, and the structural imbalance between supply and demand has become increasingly prominent.

　　Innovation is the source of national rejuvenation and the foundation of prosperity. The report of the 19th National Congress proposed to strengthen the construction of the national innovation system. To implement the spirit of the 19th National Congress of the Communist Party of China, we should implement the innovation-driven development strategy with greater efforts, improve the inclusive support policies in accordance with the systematic innovation chain thought, and accelerate the establishment of a technological innovation system with enterprises as the main body, demand as the guide and deep integration of Industry-University-Research. It is necessary to implement the national manufacturing innovation center construction project, focus on strategic, leading and major basic common needs, and build a number of high-level manufacturing innovation centers. It is necessary to speed up the application of basic research, expand the implementation of major national science and technology projects, increase the efforts to tackle key core technologies and transform achievements, and cultivate a number of innovative leading enterprises. It is necessary to implement the industrial strong foundation project, build a systematic and long-term promotion mechanism, and break through the basic bottleneck of the development of key areas.

　　Six measures to promote the industrialization of innovation achievements

　　Reporter: How to increase support and break the barrier of applying scientific and technological innovation to practice? How to realize seamless connection between science and technology and industry, and make Industry-University-Research deeply integrated?

　　Miao Wei: Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the Ministry of Industry and Information Technology has actively promoted scientific and technological innovation and industrialization of scientific and technological achievements in the manufacturing sector through measures such as building a manufacturing innovation center, conducting pilot demonstrations, consolidating the industrial technology foundation, implementing major projects, promoting integration of defense and civilian technologies, and strengthening cooperation with Industry-University-Research. The innovation system has been comprehensively improved and the level of industrialization has been significantly enhanced.

　　The first is to build a manufacturing innovation center and build a collaborative innovation carrier closely integrated with Industry-University-Research. In accordance with the requirements of "Made in China 2025", aiming at the lack of industrial common technology supply, the construction project of manufacturing innovation center was implemented, and the construction of provincial-level manufacturing innovation centers was encouraged, forming a relatively perfect top-level design and selection standard. Since the implementation of the project, five national manufacturing innovation centers have been approved, including power battery, additive manufacturing, information optoelectronics, printing and flexible display, and robots.

　　The second is to carry out pilot demonstrations to promote the transformation and application of new industrial technologies. Vigorously promote the innovative use of major technical equipment, jointly with the Ministry of Finance and the China Insurance Regulatory Commission, issue the "Guiding Catalogue for the Promotion and Application of the First Set of Major Technical Equipment", and accelerate the demonstration and application of the first set of new products and equipment with independent intellectual property rights. Issue the Catalogue of Major Environmental Protection Technologies and Equipment encouraged by the State, popularize new technologies, new products and new equipment, and improve the supply capacity and level of environmental protection technologies and equipment.

　　The third is to consolidate the industrial technology foundation and support and serve the engineering of scientific and technological innovation achievements. Focusing on four aspects: core basic parts, advanced basic technology, key basic materials and industrial technology foundation, we will implement industrial strong foundation projects and focus on solving key problems in industrial basic fields. At present, 19 industrial technology basic public service platforms and 200 industrial product quality control and technology evaluation laboratories have been built to help the engineering of scientific and technological innovation achievements.

　　The fourth is to implement major projects to promote the combination of science and technology and industrial development. The Ministry of Industry and Information Technology takes the lead in organizing and implementing major projects such as nuclear high-base, new-generation broadband wireless mobile communication and high-end CNC machine tools, focusing on key areas such as new-generation information technology and high-end equipment to carry out research and development and industrialization. Pay attention to encourage enterprises to undertake industrialization projects, build innovation chain around the industrial chain, promote cooperation between users and R&D units, and strengthen the connection with industry planning and policies.

　　Fifth, promote the integration and transformation of military and civilian technologies, and serve the national development strategy of integration of defense and civilian technologies. A national integration of defense and civilian technologies public service platform was established to coordinate with the State Council and relevant military departments, key military and civilian units, and promote information exchange and sharing in integration of defense and civilian technologies. Every year, the catalogue of "military conversion to civilian" and the catalogue of "people joining the army" are compiled and published, which broadens the channels of military-civilian information and significantly improves the level of military-civilian scientific and technological collaborative innovation.

　　Sixth, strengthen cooperation between Industry-University-Research and promote the transformation of scientific and technological achievements into real productive forces. Explore the establishment of a market-oriented innovation transformation model, and use the results to convert shares, license others to use, and transform themselves to realize the docking transformation of scientific and technological achievements and industries. For example, the "Beijing Electric Vehicle Collaborative Innovation Center" jointly built by Beijing Institute of Technology and BAIC Group has the coordinated development ability of discipline development, scientific research and personnel training, and the Beiqi electric vehicle jointly developed has been put on the market for sale.

　　Let SMEs enhance their sense of gain from innovation policies.

　　Reporter: The report of the 19th National Congress of the Communist Party of China emphasized "strengthening the support for the innovation of small and medium-sized enterprises and promoting the transformation of scientific and technological achievements". What are the difficulties in the innovation of small and medium-sized enterprises?

　　Miao Wei: The innovation of small and medium-sized enterprises includes innovation in technology, products, management model and business model. At present, there are external innovation environment and internal innovation ability that affect the innovation development of small and medium-sized enterprises. From the external environment, including business environment, fiscal and taxation policies, financing environment, service system, etc. From the internal point of view of small and medium-sized enterprises, it includes the scientific research and development of enterprises, the application of new generation information technology, the creation, application, protection and management of intellectual property rights, etc. The CPC Central Committee and the State Council attached great importance to the innovation and development of small and medium-sized enterprises, and constantly optimized their innovation and development environment. The Ministry of Industry and Information Technology conscientiously implements the decision-making arrangements of the CPC Central Committee and the State Council, innovates various work measures, and helps small and medium-sized enterprises to effectively enhance the endogenous motivation for innovation and development.

　　Reporter: How can SMEs’ innovation, financial support and policy support be put in place?

　　Miao Wei: We should release the effectiveness of the policy as soon as possible by promoting the implementation of the policy, so that the majority of small and medium-sized enterprises can truly enhance their sense of gain from the policy. The Ministry of Industry and Information Technology will take the implementation of the newly revised SME Promotion Law as an opportunity, actively play the role of the coordination mechanism of the Office of the Leading Group for Promoting the Development of SMEs in the State Council, pay close attention to the implementation of policies in accordance with the general tone of striving for progress while maintaining stability, and jointly promote the innovative development of SMEs.

　　First, do a good job in publicizing and implementing the SME Promotion Law. The SME Promotion Law revised and passed on September 1, 2017 has been promulgated and will be formally implemented in 2018. Compared with the original law, the new law has great changes and many bright spots. The Ministry of Industry and Information Technology will strengthen communication and coordination with relevant departments, do a good job in publicizing and implementing the SME Promotion Law, and promote the implementation of effective policies and measures stipulated by law.

　　Second, give full play to the role of the coordination mechanism of the Office of the Leading Group for Promoting the Development of Small and Medium-sized Enterprises in the State Council. The Ministry of Industry and Information Technology will continue to play a leading role, strengthen overall coordination and services, work with member units to strengthen research on major issues, put forward policy suggestions, do a good job in policy implementation, and constantly optimize the development environment for SMEs.

　　The third is to establish an online service platform for SME policies. At present, the Ministry of Industry and Information Technology has established the "internet plus" SME policy service platform. It will further promote the establishment of a comprehensive service platform for SME policies aimed at bringing together SME promotion policies issued by various state departments and provinces, cities and counties, and achieving one-stop policy services across departments and regions, and realizing policy resource sharing and private network inquiry.

　　The fourth is to continuously optimize the efficiency of the use of special funds for the development of small and medium-sized enterprises. According to the provisions of the SME Promotion Law, the central government should set up SME subjects in the budget at the corresponding level and arrange special funds for the development of SMEs. The Ministry of Industry and Information Technology will work with the Ministry of Finance to optimize the focus, direction and scope of special funds to support the construction of public service system and financing service system for small and medium-sized enterprises, and guide social resources to provide market information, financing guarantee, talent training, market development and other public services for small and medium-sized enterprises, so as to achieve the effect of "four to two" and "giving charcoal in the snow".

　　Fifth, give full play to the role of the National SME Development Fund. In 2015, the State Council approved the establishment of a national SME development fund with a total scale of 60 billion yuan, of which the central government contributed 15 billion yuan. So far, four direct investment sub-funds have been established. In the next step, the Ministry of Industry and Information Technology, together with relevant departments, will give full play to the role of the central financial funds to attract more social capital and support all kinds of small and medium-sized enterprises to carry out innovation in new models, new formats and new products while ensuring that the funds operate in accordance with market rules.

　　The sixth is to fully promote the entrepreneurial innovation of small and medium-sized enterprises. We will continue to support the construction of entrepreneurial innovation bases for small and micro enterprises around the country, and cultivate a number of national entrepreneurial innovation demonstration bases for small and micro enterprises with strong demonstration and driving effects. Promote the construction of Maker China platform and hold Maker China Innovation and Entrepreneurship Competition. Further measures will be taken to promote the mutual penetration of the primary, secondary and tertiary industries in the "double innovation", and the upstream and downstream of the industrial chain, large, medium and small enterprises will be integrated and developed, so that more small and micro enterprises can grow and develop in the market competition.

In the real estate leasing market, issuing lease invoices is not only an obligation stipulated by law, but also an important means to protect the rights and interests of both tenants and landlords. Lease invoice is not only an important tool for tax management, but also an indispensable part in the implementation of lease contract.

First of all, understanding how to issue lease invoices is a basic skill that every landlord and tenant must master. Generally, the following steps are required to issue lease invoices:

1. ** Prepare the necessary materials * *: The landlord needs to prepare the lease contract, a copy of ID card, a copy of real estate license and other relevant documents.

2. ** Fill in the invoice information * *: Fill in the invoice application form at the tax authority or through the electronic tax bureau, and accurately fill in the tenant’s name, tax number, lease amount and other information.

3. ** Submit application * *: Submit the completed application form and related materials to the tax authorities for review.

4. ** Receiving Invoice * *: After the approval, the landlord can receive a paper invoice or choose an electronic invoice.

The role of lease invoice in tax management can not be ignored. First of all, it helps the tax authorities to supervise the rental income and ensure the legitimacy and accuracy of tax collection. Secondly, the lease invoice is an important voucher for the tenant to make tax deduction, which can effectively reduce the tax burden of the tenant. In addition, the lease invoice is also the legal basis for the implementation of the lease contract. In case of dispute, the invoice can be used as evidence.

In order to more intuitively show the role of lease invoices in tax management, the following table lists the main uses of lease invoices:

In practice, landlords and tenants should cooperate closely to ensure the accurate issuance and timely delivery of lease invoices. For landlords, issuing invoices in time not only helps to maintain a good lease relationship, but also avoids tax risks caused by not issuing invoices. For tenants, keeping the lease invoices properly can enjoy more preferential policies when filing tax returns.

In short, the lease invoice plays a vital role in the real estate rental market. Both landlords and tenants should fully realize the importance of lease invoices and operate in strict accordance with relevant regulations to ensure that the legitimate rights and interests of both parties are effectively protected.

[Disclaimer] This article only represents the author’s own views and has nothing to do with Hexun. Hexun.com is neutral about the statements and opinions in this article, and does not provide any express or implied guarantee for the accuracy, reliability or completeness of the contents. Readers are requested for reference only, and please take full responsibility. Email: news_center@staff.hexun.com.

[Editor’s note]

In 2020, the world suffered an unprecedented catastrophe-COVID-19. 70 million people were diagnosed, 1.7 million people died of illness, personnel exchanges stagnated, and the global economy fell into the worst recession after the Second World War …

Life is slowly recovering, but COVID-19 has undoubtedly been deeply imprinted on everyone’s memory. What will this memory leave for mankind? Blockade? Social distance? Or is it better to deal with a new epidemic in the future?

澎湃 International launched a series of reports on "Global Epidemic Remembrance", reviewing the joys and sorrows experienced by people in many countries in the past year, sketching out the unprecedented picture of the world under the epidemic, and looking forward to where mankind and the earth will go.

How did the sudden COVID-19 epidemic change our life course? In 2020, the international students who are trapped by the epidemic are faced with the most difficult choice in their lives.

At the beginning of the year, with the outbreak of the epidemic worldwide, the number of people infected with COVID-19 in various countries soared, and the bad news about "studying abroad" followed one after another-many universities announced that they would postpone the start of school and study online courses instead; TOEFL and IELTS are suspended; International direct flights are suspended, and the return ticket is "one ticket is hard to find"; Visa policy changes frequently …

Is it to take risks and go abroad, or to "study at home", upside down day and night, or to give up the dream of studying abroad? For the uncertain future, international students have had worries and hesitations: "Will I be infected with COVID-19 abroad? Is there enough medical resources for treatment? " "How to carry out online teaching? Can I still graduate smoothly? " "How can I go back to China to find a job?"

After the entanglement, prospective international students finally made their own choices: some people pursue their ideals and resolutely study abroad; Some people choose to follow the reality and postpone or give up studying abroad; There are also students who choose the form of online classes "studying at home" …

Go? Still not going?　

On February 26, 2020, as usual, Haley, who lives in a certain place in the northeast, routinely checked whether there was any new mail from the application school in her mailbox. That night, she received an admission notice from Oxford University, a "Dream School".

"Unreal feeling! According to this situation this year, I still want to find a job first, but I didn’t expect to receive an Offer! " Haley shared the news of being admitted to Oxford with her friends at that time.

However, in the months after receiving the Offer, Haley’s heart has always been unresolved. Although she has been observing the development of the epidemic situation in Britain with the attitude of "going out (studying abroad) as much as possible", after witnessing the number of newly confirmed cases of COVID-19 in Britain soared to 15,000-20,000 in late September and early October, and learning that some China students were infected with COVID-19 after going to Oxford, Haley cancelled the plan to report to the British school immediately and decided to "study at home" for the time being.

In the fall semester of 2020, Oxford University held a rare online opening ceremony. The pictures in this article are provided by the respondents.

According to Haley’s classmates in Oxford, due to the limited local medical resources, it is difficult for the hospital to make an appointment, and it may not take care of everyone. "A few China students who have been diagnosed with COVID-19 in the UK are isolated in the dormitory.,Rely on self-resistance and drugs brought from China to fight the past. "Haley told The Paper," In fact, they have no choice. They are quite helpless. "

"I have never regretted studying at home." Haili said that Oxford’s epidemic prevention measures are very strict. Even when going to school, students are only allowed to stay in the dormitory for online classes or to go to the nearby parks for outdoor activities. Not only can they not visit local historical and cultural sites, but they can’t carry out offline social activities with their classmates.

Oxford’s offline activities also have strict restrictions on social distance.

Ivan, who has worked in Beijing for two years, is different from Haley. After learning that she was admitted in the first half of 2020, she resolutely quit her job, went through the admission procedures of Imperial College, and began to rent a house in London.

"When making this life plan, the epidemic has not yet broken out." Ivan recalled, "In view of the fact that many students around me postponed their enrollment for one year, I was quite entangled at first, but in the end I decided to go directly to school. I am a courageous person, and I have lived independently for a long time before. In the face of this special situation, my parents also support my choice. "

Ivan also admitted that another reason for making this decision was that he had resigned, and it was very difficult to find a good job during the epidemic. "After work, I always have plans to continue studying, and I also have plans to adjust my work direction after reading the book. If I don’t go this year, it means that I may have to wait for another year to start school next year, or find a job to make do. This is not a good choice. "

Ivan clearly remembers that he arrived in Britain at the beginning of October when the second wave of epidemic spread in Europe. With the soaring number of confirmed cases in COVID-19, British Prime Minister Johnson announced a "three-level blockade" on October 12th, and banned family gatherings in extremely high-risk areas and advised people not to go out.

"At that time, there were no particularly strict control measures." Recalling the process of his entry, Ivan said, "I remember filling out the entry form on the plane and then entering the customs smoothly."

Although there is no uniform arrangement for isolation, the British government requires passengers entering the UK to be isolated for 14 days. After arriving in the UK, Ivan’s school also asked to send an email to the school after 14 days of isolation, and attached an "entry stamp" to verify the entry date and confirm whether foreign students from the UK were really isolated for 14 days. "It is said to be isolation, but it is not mandatory. It depends on personal consciousness." Ivan thought for a moment and said.

After coming to Britain for a period of time, Ivan found that British people pay more attention to keeping social distance and disinfection measures are in place. "At that time, I thought that the protection I should take was done, so I was not so afraid."

The deserted streets of London

Whether they go to Britain in person or not, Haley and Ivan still choose to finish their studies in overseas universities during the epidemic. However, Xiaoyu gave up her dream of studying abroad at the last minute after she got the Offer of "Dream School" and obtained the qualification of going abroad at national expense.

It has long been Xiaoyu’s dream to study in Europe. "Although I majored in French, I was unable to visit France or Europe in person, which is my great regret." Xiaoyu told The Paper. Therefore, Xiaoyu has been eagerly looking forward to the exchange program of the school since she entered the graduate school.

Finally, at the beginning of January 2020, less than half a year before Xiaoyu graduated, she waited for the opportunity to exchange with the European Institute in Belgium, which is located in Brussels and is regarded as an important think tank of the European Union and the cradle of future European politicians, and its diversified international practice activities are also what Xiaoyu is most looking forward to.

So, from the beginning of January to the middle of August, Xiaoyu almost never stopped, from preparing for the written test and interview of the European Institute, to attending the interview in china scholarship council, and then to surprise her language scores. Finally, she obtained the national public school qualification of the European Academy, and this year only four people in the country received this grant.

However, by the beginning of August, seeing the number of confirmed cases in Belgium rising, Xiaoyu and her parents changed their optimistic judgments. "We all think it is dangerous to go to Europe now, and we are more worried that we may not be able to get medical resources after being infected in a foreign country." Xiaoyu told The Paper bluntly that she gave up the Offer just around the corner for security reasons. Just over a month later, the European College announced that 22 students had positive Covid-19 test results, and then 350 students were isolated. "In retrospect, it was a wise decision not to go abroad."

According to the report "How the COVID-19 epidemic affects international students" released by QS, a global higher education analysis organization, in November, 66% of the students surveyed believe that the COVID-19 epidemic has affected their study abroad plans. Among these affected students, 48% said they would choose to postpone their enrollment, while 4% said they would give up their study abroad plan.

Back? Still not coming back?

Under the epidemic situation, not only China students are struggling with where the road to study abroad will go, but also foreign students coming to China are facing the same choice problem.

Aki from Japan is going to study for a master’s degree in a university in Shanghai in September 2020. Originally, Aki wanted to travel in China in his spare time of half a year before he was promoted to graduate school, but the sudden epidemic disrupted his plan.

At the end of January, in the face of the raging epidemic, Aki, who was worried about the increasing number of confirmed cases in the news, immediately bought a plane ticket and returned to Japan. But after returning to China, Aki witnessed another scene. "Shortly after returning home, the Japanese epidemic began to escalate, but the people did not pay attention to it. Instead, I began to worry about Japan."

Aki, who returned to Japan, was very cautious. She had to wear a mask when going out, and sometimes even used goggles. Aki recalled that he felt more "calm" in Japan than in China. "In order to make them feel nervous, I took out the’ ultimate protective weapon’, but I got a faint laugh from my friends."

Aki’s "ultimate protective weapon"

Seeing that the epidemic in Japan is getting worse, Aki has also become impatient. "I want to go back to school." In March, Aki’s heart echoed with this voice all the time. After numerous entanglements, he set off for China.

After returning to China, the school hasn’t started yet, and my friends in Shanghai haven’t come back. Recalling the isolation period, Aki’s mind is full of staring at the hotel wall. "Did you want to go back to Japan at that time?" In the face of this question from a reporter from The Paper, Aki shook his head firmly: "I have decided to study for a master’s degree, and staying in China to prepare for admission is my best choice."

Similarly, in the face of the epidemic that was caught off guard at the beginning of the year, graceful girl who originally planned to stay in Shanghai universities for the winter vacation to finish her graduation thesis decided to return to Mongolia under the repeated urging of her parents, and her trip back home can be described as "full of twists and turns".

Mina first flew from Shanghai to Hohhot, and was later told that the flight from Hulhaote to Ulaanbaatar was cancelled. "The first time I encountered such a thing, the whole person was embarrassed at that time." Recalling this experience, there is still a trace of helplessness and confusion in the graceful tone.

At the suggestion of the Mongolian embassy in China and family and friends, graceful decided to take the train to Erenhot first, and then try to buy back the train tickets of Mongolia from there. Finally, with the help of the hotel owner, graceful bought a train ticket back to Ulaanbaatar. After arriving at the station, she had to change trains before returning to her hometown of Erdent. The original 7-hour trip home, graceful this time it took nearly three days.

"On my way home, I was very worried that Mongolia would close the border during this period, which led to my long-term stay in Erenhot." According to Reuters, Mongolia allowed its citizens in China to return to China before February 6th, and Graceful returned to Ulaanbaatar just three days before the border was closed.

Online classes are "not smooth"

In order to curb the spread of the epidemic, major universities at home and abroad have adopted the form of online teaching. However, from the perspective of studying music, online classes are a big challenge.

"This year’s online classes have hardly gone smoothly." I sighed. Under the epidemic situation, chorus classes were completely suspended, video lectures were often stuck, and the rehearsal of the opera became difficult. "There was a teacher who had a super good temper, but when the online class was not good, he couldn’t hear the song, or the accompaniment couldn’t keep up, I could still see his rare’ grumpy side’."

Imagine a vocal music class in an epidemic situation. One student has been singing in front of the camera for a long time, but another student’s accompaniment has stopped at the last beat because of the network delay. The teacher looked at the camera with a puzzled face and didn’t know how to evaluate it. What a "wonderful" picture would it be?

Before the epidemic, I practiced accompaniment every day, but it was difficult to implement this "convention" under the epidemic. In an interview with The Paper, Xi raised her mobile phone and showed the disinfection measures for practicing piano at ordinary times. "Paper towels, disinfectant and alcohol are all necessary." I am shaking the alcohol in my hand and habitually wiping the keys.

Necessary disinfection tools in the piano room

Ivan also admits that online classes have brought a little "sense of distance" to her life in studying in Britain.

Because Ivan’s business school attaches great importance to group discussion and teamwork, it is very difficult to carry out courses under the epidemic. "Our teacher once said that when people can’t communicate face to face, it is difficult to catch others’ attention." The survey report released by QS also shows that more than half of the international students in China, the European Union, India or North America are not interested in online teaching.

Unlike Xi and Ivan, Haley feels unprecedented pressure from online classes.

"I never imagined that studying at home would be so difficult. I want to drop out of school. " Haley, who won a national scholarship in a domestic university, almost collapsed after a week of long-distance classes in Oxford, and the high-load learning tasks occupied almost all of her life.

"I’m not the kind of person who works hard. However, I found that all the students around me learn this way. They either go to bed at 3: 00 to 4: 00 in the morning or get up at 4: 00 in the morning to study," said Haley, whose learning motivation is largely driven by her classmates. "If a classmate asks you to discuss a problem, but you can’t do anything, you lose a chance to communicate with them. Now I am tired of studying every day and living in anxiety. I am worried that I will not graduate. "

Haley’s "studying at home" has a full schedule every week.

Re-understanding society and self

In response to the fierce epidemic situation, European countries have adopted strict epidemic prevention measures one after another, and the Italian government is no exception.

Roberto saviano, an Italian writer, once said in an interview with the British newspaper The Guardian: "When the blockade was first imposed in March and April this year, Italians agreed that it was a brand-new emergency, which was difficult for any government to handle, but as the situation developed, they felt cheated."

Faced with the economic losses caused by the epidemic, the Italian people launched wave after wave of protests this year. They held slogans like "Protect yourself, or we will perish", continued to complain about the economic downturn under the epidemic, proclaimed their "personal rights" and warned the government not to "bind" the people.

"For the people of China, it is very difficult for them to understand that some people in Italian and other western countries claimed their personal rights during the epidemic and ignored the government’s epidemic prevention suggestions. Because in their eyes, at the critical juncture of the epidemic, choosing isolation is the best means to protect the individual’s right to life, rather than continuing to advocate the so-called’ personal rights’. " Ajie, a student from a university in Beijing who went to Italy for an exchange year, explained to The Paper that there were different opinions when the epidemic broke out, which led to the cognitive bias of the Italian people, and even many people confused the epidemic with the flu.

Different from Ajie’s concern, I, who lives in the Emilia-Romagne region, thought that "the Italian government did a good job", and at that time, the government could respond quickly according to the changes of the epidemic, which left a deep impression on her.

"I remember that during the first wave of the epidemic, the government asked us to carry a self-declaration with us when we went out, including whether we had a fever, the reason for going out, the route we took, and when we would return." In March and April, the streets of Emilia-Romagne region sometimes encounter police patrolling. If someone is asked without a self-declaration, they will often face a fine of tens of euros.

Although I affirmed the Italian government’s epidemic prevention measures, she also mentioned that the Italian people’s "contempt" for masks is still a "difficult pain" in her heart. "Many people resist wearing masks. In their eyes, masks seem to be a symbol of seriously ill patients."

However, I am not discouraged by this. She will repeatedly explain the seriousness of the epidemic and the importance of masks to her close teachers. During the first wave of epidemic, the price of Italian masks soared and was often out of stock. Seeing that vocal music teachers frequently use masks that have turned burrs and yellowed, I ask my parents in China to send masks to the teachers.

Under the influence of my eyes and ears, her teachers gradually began to pay attention to epidemic prevention and realized the importance of observing government measures. After receiving the masks sent by Xi, the teachers expressed their gratitude one after another. "Looking at them from the beginning, they couldn’t understand it, and then they began to advise others to pay attention to epidemic prevention. I have a sense of accomplishment of’ doing it myself’."

I was taken with my teachers and classmates after the concert.

"Then are you afraid (of infecting COVID-19)?" In the face of The Paper reporter’s question, I thought deeply and nodded to the camera.

Under the epidemic situation, any minor symptom may lead to infinite speculation, "Do you have a fever? Do you want to have it tested? Did I get to COVID-19? " I recalled that during this time, she witnessed her teacher being infected with COVID-19 and her students being infected, and she would repeatedly confirm every small sign from her body.

During the epidemic, Ajie and Lisi, who were in a foreign country, realized the local customs of Italy, while Graceful returned to Mongolia and found a "new self". Graceful told The Paper that in addition to attending online meetings organized by school tutors regularly every month to report on her study progress, family time has become the main line of Graceful’s life, which she has lacked in studying abroad for the past seven years. She lived with her parents day and night, renovated her grandparents’ house together, and taught them how to participate in online meetings.

Graceful and her parents renovated their grandparents’ houses.

More importantly, the sudden epidemic has slowed down the original fast-paced life and won a valuable "buffer period" for graceful people, which enabled her to better reflect on and know herself. "Life before the epidemic often makes me feel anxious. I can’t help worrying about many things, such as unfinished homework or employment problems, and I am always under the pressure of competition." Graceful said, "But during this time at home, I gradually understand what I really want to live, and I will pay more attention to what I am doing now."

Can the future be expected?

"I just want to return to normal school life, but I don’t know if I should still have such expectations now." Totto-chan said helplessly in an interview with The Paper.

It has been nearly a year since I left Shanghai on January 10th. Totto-chan, a Vietnamese student who originally planned to return to a university in Shanghai after the winter vacation in March, can only expect the school to issue a notice allowing international students to return to school every one or two months.

For Totto-chan, who has studied Chinese for seven years, her greatest wish is to go through a formal graduation ceremony at a school in China, and then solemnly bid farewell to her friends, school and Shanghai in China. "I have always been looking forward to experiencing life in China’s cities and schools, and I especially cherish everyone I meet." Totto-chan told The Paper, "However, I left in a hurry after living in Shanghai for more than a year, and I feel very sorry for the absence of the graduation ceremony."

Compared with the international students who are looking forward to returning to school, they are more anxious than the international students who are in the "most difficult job-hunting season" under the epidemic, but can’t go back to China to participate in interviews and find jobs.

March every year is the graduation season in Japan, and it is also the job hunting season in Japan. Sato, who studied for a master’s degree in Taipei, might have gone to the interview points of major enterprises in a suit and tie, but now he is wearing pajamas and sitting in front of the computer, bored and brushing the recruitment brochures of various companies.

"Looking for a job, I will go back to Japan for an interview, but I will be quarantined when I go back, and I will be quarantined when I return to Taiwan Province, wasting a month going back and forth. Moreover, the paper has not been finished yet, and I don’t have the courage to fight like this. " For Sato, who has been preparing for a job search for nearly a year, he reluctantly gave up his plan to go back to Japan to find a job in person for the sake of time cost. Fortunately, major Japanese companies have launched online interviews for the epidemic since March, which has given Sato a chance.

Although we can interview online, there are still some insurmountable "gaps" in Sato’s cognition-most graduates in Japan except Sato still choose to go to the scene. "Everyone is interviewing on the spot, only I am online. If I can’t connect with the interviewer smoothly due to poor internet speed, then it’s over?"

But after several online interviews, Sato found that the actual situation was not as bad as he imagined. Sato recalled that in the three rounds of interviews in various companies, in the first round, he would meet many people who were unable to return to China because of the epidemic. In the second and third rounds of interviews with a small number of people, the only student who interviewed online was more easily remembered by the interviewer. "I didn’t expect online to be easier than I thought." Sato said with a smile, maybe the epidemic has caused him to lose a lot, but the "small fortunate" in difficult times is to gain the Offer of his favorite company.

At the ceremony of introducing newcomers, Sato, the only "new employee" who is not in Japan, was put on the company’s big screen through video software. "Only my big face was cast on the big screen of the scene. At that moment, the whole audience was watching me. The head of the future department and the boss of the company’ pretended’ to give me an Offer through the screen. This scene was both embarrassing and special, and I seemed to be the focus of attention."

Despite mixed feelings at this time, I don’t know whether the decision to join a Japanese aviation company under the epidemic situation is correct, but Sato is still full of expectations for his future work.

Although I haven’t received the notice of returning to school yet, fortunately, Totto-chan, a Vietnamese student, also found a future employment direction during the epidemic-becoming a Chinese teacher. With the epidemic situation in Vietnam well controlled, Totto-chan, who can’t go back to school, applied for a job of teaching Chinese in a university in Vietnam, working four and a half days a week. Although she was busy, she found that she gradually fell in love with the profession of Chinese teacher.

Totto-chan’s first teacher’s day at school

Totto-chan said that when the school issued the notice of returning to school, she wanted to go everywhere on campus seriously. Like to experience new things, she has also set foot in many cities in the north and south of China. Next, she wants to visit Xi ‘an. "Every step I take, there will be more topics to talk to students in the future." Totto-chan described the China he had visited and his expectation for the future.

Hangzhou in Totto-chan’s eyes

Overseas students who share their lives with The Paper can’t cover all of them, but they are also the epitome of this kind of "special population" under the epidemic: Totto-chan left school with regret, but always looked forward to the day of returning to China; Sato accepted the "challenge book" of the epidemic, realized his wish, and regarded this job search experience as an unforgettable journey; Aki witnessed China under the epidemic with her own eyes, and also strengthened her dream of studying abroad; Graceful in the epidemic "breathing" opportunity, decided to put down the burden of thoughts, will worry about tomorrow …

Looking back at the overseas students in China under the epidemic situation, Haley unexpectedly received the dream school Offer in a special period, and after considering it, she chose to study at home, but she really felt the hardships she had never experienced; Ivan was faced with choices that had never been imagined in his life planning, and summoned up his courage to go to England and found that the reality might not be as bad as she imagined; And even more, I helped others in the process of integrating into the local area, which subtly influenced the local people’s ideas about the epidemic …

"It’s just a diploma, life is more important!" Since the first wave of epidemic broke out in Italy, I’m parents often talk about this sentence and advise her to give up. Until now, they still regret that I should not have been sent to Italy. "Sometimes it’s frustrating to hear that." I said frankly, "but they can only understand my current situation from the news, so I can understand them."

Like Xi, many international students are burdened with too much anxiety and hesitation in the face of the epidemic-worries from parents, discouragement from friends, and impact from the outside world. Whether it’s moving on or stopping for a while to recharge your batteries; Whether they are determined or regret the choices they have made, at least they still have dreams, see a wider world in the epidemic and realize their truer selves.

Looking forward to the future, I look forward to the light in my eyes: "Keep on cheering, I will graduate soon. There will be the last graduation performance next year, and I hope to attend the graduation ceremony smoothly … "

"What does this study abroad experience mean?" I thought about it, and told the The Paper reporter frankly, "I think it’s growth. At least I learned to cook. " I smile at the camera and continue today’s piano practice.

　　When it comes to high fever, fever and sore throat.

　　The first thing many parents think of is catching a cold.

　　However, there is a disease.

　　It’s like a cold, not a cold.

　　But highly contagious.

　　It is infectious mononucleosis.

　　near future

　　Quanzhou Children’s Hospital, Fujian Province

　　Several cases appeared in pediatric outpatient department.

　　Infectious mononucleosis

　　Symptoms resemble a cold.

　　Four-year-old children suffer from this infectious disease.

　　Let’s take a look!

　　"The child has a cold, high fever, sore throat, swollen eyelids, and multiple large bags bulging on one or both sides of the neck. What’s the matter?"

　　Not long ago, in Quanzhou Children’s Hospital, Ms. Liu, a four-year-old Dongdong (pseudonym) mother, revealed endless worries in her anxious tone.

　　At first, Ms. Liu thought it was just a cold and didn’t care too much, but the symptoms lasted for several days. Ms. Liu rushed to send her child to Quanzhou Children’s Hospital for treatment. The final diagnosis was infectious mononucleosis.

　　What is it?

　　Infectious mononucleosis?

　　Infectious mononucleosis is an acute or subacute benign lymphocytosis infectious disease caused by EB virus, with normal or slight increase in white blood cells, mainly neutrophils in the early stage, and then lymphocytes increase, which is easy for children and adolescents.

　　After being infected with EB virus for the first time, the symptoms are different. Teenagers are often heavier than teenagers. The younger they are, the less typical the symptoms are. Infants may have asymptomatic infection or only upper respiratory tract infection.

　　Infectious mononucleosis occurs all year round, and the population infection rate is high, mostly in early childhood, and the infected people become lifelong virus carriers.

　　At present, there is no specific treatment for the disease, and symptomatic treatment is the main treatment. If the condition is serious, the disease progresses rapidly or there are complications, antiviral drugs can be given. Patients should pay attention to rest, maintain adequate water intake and relieve symptoms appropriately during the onset period.

　　Fever, angina, cervical lymphadenopathy

　　Is a typical feature.

　　The typical clinical "triad" of infectious mononucleosis is fever, angina and cervical lymphadenopathy, which may be accompanied by hepatosplenomegaly and atypical lymphocytes. The specific features are as follows:

　　Generally, patients with fever have moderate fever or high fever, which can last for several days to weeks.

　　lymphadenectasis
Systemic lymphadenopathy occurred, especially in neck, armpit and groin. Lymphadenopathy reached its peak in the first week, and then gradually subsided within 2-3 weeks.

　　Fatigue, sore throat, listlessness, limb weakness. It is often accompanied by pharyngeal inflammation and tonsil exudate, which can be white or grayish green.

　　Some patients with hepatosplenomegaly will be accompanied by hepatosplenomegaly symptoms, which usually begin to retract in the third week of the disease.

　　rash
The probability of occurrence is 10%, and the common rash is generalized, which mostly appears on the 4 th to 10 th day of the course. Such as papules, maculopapules, urticaria, scarlet fever-like maculopapules, etc.

　　How to prevent it?

　　Infectious mononucleosis is a benign self-limiting disease. If there are no complications, the prognosis is mostly good.

　　The course of the disease is usually 1-2 weeks, but it can be repeated. Some patients have low fever, swollen lymph nodes, fatigue and fatigue after illness for several weeks or months. The course of disease in very few cases is prolonged for several years.

　　The mortality of the disease is 1% ~ 2%, and the death is due to spleen rupture, meningitis and myocarditis. After people with congenital immunodeficiency are infected with this disease, their condition deteriorates rapidly.

　　The disease is mainly transmitted by mouth, but also by droplets and blood. Patients in the acute phase should be isolated from the respiratory tract and avoid kissing others or sharing tableware with others. Don’t go to crowded places, wash your hands frequently and get more ventilation.

　　Finally, I would like to remind everyone that when children have recurrent fever and swollen neck lymph nodes due to pharyngeal tonsillitis, they should seek medical advice in time to avoid delaying the illness.

　　Comprehensive China News Network, Jiangsu CDC and Suzhou CDC.

　　Cctv newsRecently, the National Anti-Pornography Office reported many typical cases of "Net Net 2020". A case of spreading obscene articles for profit through WeChat WeChat official account was cracked by the police in Lanxi, Zhejiang Province, which destroyed a super-large pornographic novel platform and arrested 15 suspects, involving more than 10 million yuan.

　　On May 22 this year, the police of the Public Security Brigade of Lanxi Public Security Bureau received a report from the public that there were a large number of pornographic novels on a website called "Ma Ke Literature Website", which needed to be recharged before reading. After receiving the police, the police immediately obtained evidence for the contents of Xiao Guan’s novels on the "Ma Ke Literature Website".

　　In the process of obtaining evidence, the police found that many articles in the "Ma Ke Literature Website" contained obscene pornography and other vulgar contents, and the expression of the articles was full of explicit pornographic descriptions.

　　Lanxi City Public Security Bureau Zhuge Police Station Tang ChengangFirst of all, you can read it for free. There are many novels in it, including clear water novels and obscene novels. After the reader clicks in, he can read one or two for free. Just like we usually read one or two chapters, when the addiction comes up, he will jump out of a window and let you recharge. Top-ups include 30 yuan, 48 yuan, 68 yuan and 365 yuan, and 365 years is the annual fee.

　　It has been verified that "Ma Ke Literature Website" packages pornographic novels into "network literature", and recruits agents through various advertisements published in WeChat official account, with 90% of the customer’s top-up amount as a share reward. In order to gain more audiences, the agent will publish platform links in a large number of WeChat official account, and in a short time, the number of platform clicks will spread rapidly across the country.

　　Most of the members of the platform involved in the Yellow River were arrested after 90.

　　After investigation, the police in Lanxi, Zhejiang Province grasped sufficient evidence and immediately set up a task force to hunt down the suspects hidden behind the scenes.

　　Through the registration information of this company named Yuxin Cultural and Creative Co., Ltd., the police investigating the case found that the company is located in Zhangzhou City, Fujian Province, and why is the legal representative?

　　However, just as the police stepped up the investigation of He’s network, the "Ma Ke Literature Website" was abnormal, the link could not be logged in normally, and the webpage display was closed. Did the police investigation arouse the suspect’s vigilance?

　　After finding out the law of crime and personnel situation, on June 8, Lanxi Public Security Bureau dispatched 31 police officers, who were divided into five arrest groups and rushed to Fujian, Anhui, Guangdong, Shanghai and other places to attack simultaneously, and arrested 15 people involved in this pornographic website.

　　Among the 15 suspects who were arrested, most of them were post-90s, mostly Internet practitioners. After the trial, the suspect confessed that since September 2019, the suspect He Mou registered Gaoxin Cultural and Creative Co., Ltd. and established the "Ma Ke Literature Website", which was responsible for the overall work, daily management, updating the content of obscene novels, payment business, etc. Lin Mou, Chen Mou, Zhang Mou and Ye Mou were responsible for the promotion agency, while Wu Mou and Zheng Mou were responsible for the website maintenance and repair work.

　　At present, three suspects, including He Mou, Wu Mou and Ye Mou, have been criminally detained by the police according to law on suspicion of spreading obscene articles for profit, and the remaining 12 people have been released on bail pending trial. The case is under further investigation.

QuestMobile’s insight into 618 in 2023: This year’s 618 staged the drama of "Combining Vertical Lian Heng", which integrated e-commerce to prevent diversion, content platforms to grab users, and brands to engage in private domain.

Lead:

QuestMobile data shows that the value of online retail channels is still the same, and the penetration rate of netizens in the mobile shopping industry reached 90% in November 2022, second only to the mobile social industry. During the period of June 18, 2023, users even moved between multi-channel portals, and mobile social and short videos became the main sources of users, with WeChat, QQ, Weibo and Xiaohongshu reaching 82.2%, 6.7%, 4.6% and 2.9 respectively.

Among them, the differentiated play of integrated e-commerce platform and content e-commerce platform has taken shape. Among them, integrated e-commerce continued to deepen user value to prevent diversion. The marketing cycle of 618 continued from the end of May to the day of June 18th, and the overall daily activity reached 674 million. The daily usage times per user decreased year-on-year, but the daily usage time per user increased year-on-year. This shows that the user deepening strategy of integrated e-commerce platform was effective, especially in Taobao and JD.COM, where the daily users increased by 11.5% and 14.4% year-on-year.

Compared with the comprehensive e-commerce platform, the content platform is still in the stage of user competition, such as Tik Tok and Aauto Quicker, and the overall daily users are basically stable. In order to attract users to enter the live broadcast room and continue offline marketing activities, the total number of new users in Aauto Quicker and Tik Tok from May 18 to June 3 was 46.79 million and 25.74 million respectively.

However, despite the fierce competition between integrated e-commerce and content platforms around users. From the point of view of marketing nodes, the two sides are obviously staggered. Integrated e-commerce focuses on global (public domain and private domain) interoperability, attracting more users to enter the market, while the content platform focuses on content distribution and promoting transformation. In the process, "reducing costs and increasing efficiency" has become a mantra to attract businesses, such as accurate delivery, brand member operation, user circulation and interception on various platforms, and price comparison.

As a result, various platforms and brands have staged a drama of "combining Lian Heng": Taobao and Pinduoduo have 160 million users, Taobao and JD.COM have 127 million users, and JD.COM and Pinduoduo have 65 million users; Tik Tok Aauto Quicker registered 82 million users, Tik Tok Xiaohongshu registered 48 million users and Aauto Quicker Xiaohongshu registered 8.97 million users …

How to play specifically? Might as well read the report.

First, online consumption continued to grow and 618 remained active.

1. The value of online retail channels remains the same, and the forms of competition are diversified.

1.1 In the first half of 2023, the total retail sales of social consumer goods continued to grow, and the growth of online consumption was more prominent.

1.2 More than 80% of mobile netizens have online shopping habits, and mobile shopping channels maintain their value.

According to QuestMobile cmnet database, the active penetration rate of mobile shopping industry was 85.1% in June 2022, and reached 90.0% in November 2022, second only to mobile social industry.

1.3 At the same time, the e-commerce platform has a multi-portal layout, which increases the shopping convenience of users.

1.4 During the period of 618, users moved between multi-channel portals, and channel efficiency was more concerned by brands.

2. The integrated e-commerce platform deepens user value, while the content e-commerce platform grabs users.

2.1 During the period of 618, the mobile shopping industry was partially diverted, but the traffic at the big promotion node was more concentrated.

2.2 The number of users’ use decreased, but the duration of use increased, and the effect of the "deep ploughing" strategy of e-commerce platform appeared.

2.3 Important node users’ participation in advance has increased, and the habit of promoting consumption rhythm has been developed.

2.4 From the perspective of specific platforms, during the Head Integrated E-commerce Platform 618, user participation maintained a year-on-year growth, and the marketing rhythm was the same as in previous years.

2.5 During the promotion of content e-commerce platform, user activity increased steadily.

Second, the competition for users between channels is more fierce, and the drainage method is simple and direct.

1. The platform marketing strategy attracts users to participate in the "profit-making mode", and the exposure rhythm is stable and continuous.

1.1 The marketing nodes of all platforms are started in a staggered way, and the overall marketing cycle is consistent with last year.

1.2 The integrated e-commerce platform focuses on global drainage, and interactive gameplay connects public and private domain scenes in series; The live broadcast platform focuses on content distribution in the domain, and sales through S-class live broadcast rooms is still the main strategy.

1.3 give marketing and traffic subsidies from the merchant side, match the resources put in the station, and pay attention to the exclusive support policies of small and medium-sized sellers.

1.4 618 Content marketing of related topics has become an effective supplement to reach users.

1.5 During the promotion period, channel joint advertising continued to be an important marketing tool to promote transformation.

2. Users prefer to use multiple channels, and the focus of platform drainage falls to the final transformation link.

2.1 During the period of 618, users were used to placing orders after cross-platform comparison, and repeatedly compared and selected the goods with the highest cost performance.

2.2 For the platform, it is more important to increase the number and duration of user use than to compete for exclusive users.

2.3 From the results, the "618 Great Promotion" in 2023 will continue to stimulate user consumption.

3. The user increment of the integrated e-commerce platform remained stable.

3.1 During the 618 promotion period, the increment of e-commerce platforms remained stable, and Tik Tok and Aauto Quicker platforms acquired new users through various offline marketing actions during the same period.

3.2 New users are the main purchasing decision-makers in the family.

The first wave of big promotion also promoted the shopping enthusiasm of older people.

Third, the brand maintains its marketing investment and enhances its exposure.

1. During the period of June 18, 2023, the brand continued to strengthen the "low price" marketing strategy.

1.1 Advertising is more biased towards high-traffic exposure, and the advertising strategy is adjusted according to the marketing priorities.

1.2 The application scope of the overall low-price strategy has increased, and the strategies of different industries have been adjusted.

2. Internet advertising is still a routine operation of big promotion marketing, and exposure is released around key nodes of big promotion.

2.1 From the perspective of marketing rhythm, the brand pays more attention to the marketing preheating before the first wave of sales.

2.2 Brand drainage media is consistent with the source channels of shopping platform users, and relatively pays more attention to exposure on short video platforms.

2.3 From the category, facial skin care, perfume make-up and so on are all explosive products promoted by the brand, and the category of kitchen appliances and personal care appliances increased at a high rate year-on-year.

2.4 From the perspective of typical industries that mainly participate in the promotion, food and beverage pay attention to the exposure of each node, and household appliances and beauty cosmetics are more advanced than marketing.

2.5 Taking the beauty industry as an example, facial skin care and perfume make-up categories occupy the main investment resources, and the investment intensity continues to grow.

2.6 From the perspective of sub-categories, facial skin care is the core category of marketing during the promotion period, in which the essence is the most important product, and the men’s skin care category is the main product set.

2.7 From the specific point of view of explosive products, the mystery of Estee Lauder and Hailan is dominated by essence, and the competition for single products between categories is fierce.

2.8 Taking the household appliance industry as an example, typical seasonal categories and new categories are the focus of brand marketing.

Traditional brands maintain their marketing advantages over household appliances, while new brands dominate the marketing of new categories.

2.9 Taking the food and beverage industry as an example, seasonal and holiday sales are the key points.

2.10 Promote advertising on social media to achieve rapid exposure, and at the same time, cooperate with e-commerce to promote the rhythm of centralized delivery and accelerate the conversion cycle.

3, brand heat index map

　　On April 1st, the brand-new Tengshi N7, an intelligent luxury and ultra-comfortable SUV of Tengshi Automobile, was officially launched, with four versions, and the official guide price was 239,800-329,800 yuan. The brand-new Tengshi N7 can be described as the king’s explosion when it goes on the market. It not only integrates three luxuries and five pairs of smart electricity, but also adds a 550km battery life version, which lowers the threshold of luxury pure electric SUV and gives users more choices, redefining the value benchmark of luxury pure electric SUV with a high sense of value and quality-price ratio.

　　It is worth mentioning that the brand-new Tengshi N7 will be made immediately, and you can enjoy a deposit of 2,000 yuan to deduct the listing rights of 10,000 yuan from the final payment of the vehicle. At the same time, in order to give back to the old customers, Tengshi Automobile not only introduced a replacement subsidy of up to 50,000 yuan, which is equivalent to 0 yuan’s replacement, but also had very powerful and thoughtful rights, which made the old customers feel more at ease in buying a car, happier in changing cars and more comfortable in using cars.

　　As the initiator of the intelligent second half of new energy vehicles, the new Tengshi N7 is based on the comprehensive evolution of three luxuries and smart electricity integration, and it is also the world’s first intelligent SUV that integrates smart driving, smart chassis, smart cockpit and electric platform. With Yunqi -A intelligent air body control system (dual-cavity), dual laser radar, dual-gun overcharge, dual-motor four-wheel drive and dual-row ultra-comfortable cockpit, etc., Leading the same level in intelligence, comfort and luxury, it will not only meet the needs of users for full-scene vehicles, but also become the first choice for young people and young families with a budget of less than 1 million, providing more comfort and fun for every trip.

　　The three luxuries have evolved again, and the sense of value has surpassed one million.

　　The luxury of design evolves again, leading the new aesthetics of potential energy design. The new Tengshi N7 adopts a new front face design, which is more in line with the aesthetics of young people and young families. The whole car is elegant and stretched, and it is equipped with large-size suspended logo wheels, showing a sporty atmosphere and a million-level luxury. Not only that, the new Tengshi N7 also draws inspiration from the West Lake, adding the appearance color of Xizi Blue to meet the individual needs of more users. It is worth mentioning that Zhao Changjiang, general manager of Tengshi Automobile, had previously voted in Weibo. If the N7 looks good this time, I, Zhao Changjiang, will give you a performance to jump the Yangtze River! Obviously, this "face change" has successfully attracted the attention of a large number of users, and the new design has also been unanimously recognized by everyone. It seems that Zhao Changjiang has to jump this time.

　　Comfortable and luxurious evolution, double-row super comfortable cockpit seats are VIP. As an intelligent, luxurious and super-comfortable five-seat electric SUV, the new Tengshi N7 seats are all comfortable, and the electric four-way steering wheel, automatic anti-glare exterior rearview mirror and streaming media interior rearview mirror are upgraded. Even if it rains, the rear road conditions are clearly visible. Combined with the 5D cloud ergonomic seat, it brings comfortable and comfortable driving experience to drivers. The co-driver, through the entertainment screen, soft light cosmetic mirror, seat heating, 2-speed suction ventilation, 10-point massage and other configurations, creates the queen’s exclusive pet co-driver experience. The comfortable treatment of the rear seats has also been improved, with the addition of electric backrest adjustment, 2-speed suction ventilation, 10-point massage and looking up at the same rear armrest screen. In summer, when the seat is ventilated, there is no uncomfortable feeling of blowing, and a massage treatment is started by touching the armrest screen. In addition, the spacious space advantage brought by CTB technology makes the exclusive treatment of the new Tengshi N7 equal to that of a million D-class executive luxury car.

　　Security and luxury evolve again, and the invisible is also luxurious. Adhering to the concept that safety is the greatest luxury, the new Tengshi N7 has built a pyramid full-dimensional safety architecture from leading technology, structural optimization, material application and other full dimensions, so that the upper limit of others’ safety becomes its own lower limit and escorts every trip.

　　The intelligent evolution of the whole vehicle, the integration of intelligence and electricity redefines the intelligent SUV.

　　The intelligent cockpit is re-evolved to create a full-scene intelligent interaction. The new Tengshi N7 is equipped with DiLink system, 6nm process chip, 5G intelligent network connection system and intelligent six-screen, which makes every trip full of fun. At the same time, the intelligent voice of the whole scene is refreshed and upgraded, and many functions such as voice shortcut command, multi-vehicle communication, Teng Shi Bao Box, Teng Shi Sheng Huo and so on are added, and everything can be commanded by moving your mouth.

　　Re-evolution of intelligent driving, firmly sitting in the first echelon of intelligent driving. The new Tengshi N7 is equipped with the "Eye of the Gods" advanced intelligent driving assistance system, equipped with 33 integrated sensors such as ultra-long-distance and high-precision dual laser radars, and supports full-scene driving assistance such as high-speed navigation, urban navigation, close-range parking service, and parking on broken roads. In the later stage, the narrow passage function will be upgraded through OTA. Among them, the high-speed pilot can actively change lanes to overtake, which is efficient and safe, and the intelligent ramp is smooth and smooth. In case of a construction section, the vehicle can change lanes in advance to achieve safe obstacle avoidance, greatly reducing the driver’s driving fatigue; Urban navigation can complete driving tasks such as traffic lights crossing, overtaking and lane changing, intelligent obstacle avoidance, bypass by road, courtesy of pedestrians and non-motor vehicles, and make novices become old drivers in seconds; Parking at a short distance from parking service and on a broken road perfectly solves the parking pain points such as being in a hurry and lifting heavy objects, and can be used anytime and anywhere. In addition, the new Tengshi N7 is also equipped with sentry mode, which stands guard for the owner wholeheartedly. When the vehicle is damaged, it automatically records video to provide evidence for subsequent accountability.

　　The intelligent chassis has evolved again to create a million-class luxury car chassis suspension. The new Tengshi N7 inherits the comfort gene of Mercedes-Benz chassis, and the Yunnian -A intelligent air body control system is upgraded from the previous single-cavity suspension to the double-cavity suspension, which is more adaptable to the road surface. Combined with the deep integration of the road surface preview function, it meets the diversified driving needs of users for comfort, handling and safety. When passing over speed bumps, manhole covers, joint roads and potholes at medium and low speeds, the suspension will soften in advance, reducing the vibration of the car body and improving the ride comfort; When cornering at high speed, the suspension automatically hardens and the car body automatically lowers, which improves the handling of the whole vehicle. It is worth noting that thanks to the deep integration of intelligent driving, intelligent driving chassis and intelligent cockpit, the new Tengshi N7 not only sits firmly in the first echelon of intelligent driving, but also has the best driving quality and comfort in its class.

　　High-efficiency electric energy is re-evolved, with higher charging efficiency and better compatibility. The new Tengshi N7 is based on the upgraded version of E platform 3.0, and adopts the global 800V high-voltage architecture. It is the world’s first high-power double-gun overcharge, and it does not pick piles or pick the environment. It can recharge 350km in 15 minutes at the earliest, making long-distance travel more relaxed. For the problem of car use in winter, the new Tengshi N7 is equipped with intelligent pulse self-heating technology, which shortens the Wally time of the battery at -20℃ by 25%, breaking the curse of slow charging and short battery life in the north. The new Tengshi N7 also added a 550km battery life version to meet the purchase needs of more groups, so that more users can feel the charm of smart luxury super comfortable SUV.

　　As the only luxury electric SUV with intelligent and electric integration within one million years, the brand-new Tengshi N7 has built a market value benchmark of 300,000-class luxury cars with high quality/price ratio by leading the core product strength of the same level in an all-round way and unique sincere price, bringing the optimal solution for multi-users to travel with high quality. With the arrival of the new Tengshi N7, the market structure of high-end pure electric SUV will be rewritten, and the smart and luxurious travel experience will be completely refreshed, which will definitely live up to the wisdom choice of young people and young families. Not only does it satisfy new users, but Tengshi Automobile has also brought top-notch peace of mind to old users under the background of increasing market volume, which is equivalent to the replacement subsidy for 0 yuan’s replacement, which is the greatest sincerity for Tengshi brand to give back to old users’ companionship and trust. Sincere, sincere and understanding users, you can always trust Tengshi Automobile.

　　Workers are busy in the production line of thermal imaging human body temperature detector accessories. Xie Shangguo

　　Zhongxin. com Zhejiang News, March 14th (Reporter Shi Zinan correspondent Xie Shangguo Shao Ding) In the workshop of Zhejiang Yuanzheng Fabric Co., Ltd. (hereinafter referred to as "Yuanzheng Fabric") in Yuyue Town, Deqing, Zhejiang Province, five production lines are at full capacity; Outside the workshop, the packaged products are ready to be sent to the United States.

　　"Export orders have been scheduled for July this year, and the contract amount is currently 5% higher than the same period last year." Shi Fayuan, chairman of Yuanzheng Fabric, said.

　　Workers are rushing to make a batch of orders for electric toothbrushes exported to Europe and America. Xie Shangguo

　　Yuanzheng Fabric Co., Ltd. is an export-oriented enterprise that mainly produces and sells curtain fabrics, and its products are mainly sold to the United States, Europe and other countries and regions. At present, enterprises are racing against time to seize the "spring market" and make up for the lost time.

　　Workers are rushing to make a batch of orders for textile products exported to European and American countries. Xie Shangguo

　　"The government helped us to issue a factual proof of force majeure in time, and the resident service Commissioner also gave a lot of help and guidance in policy subsidies, logistics and transportation." Shi Fayuan believes that the increase in order volume against the trend relies on "early resumption of work and quick policy fulfillment".

　　With the positive results of epidemic prevention and control in COVID-19, various policies and measures in Deqing County have been gradually implemented. From January to February, the county’s foreign trade exports reached 2.37 billion yuan, up 1.35% year-on-year, ranking first in Huzhou, with an increase rate higher than the city’s average of 14.26 percentage points. As of March 11th, enterprises with outstanding foreign trade performance in Deqing County have fully resumed their work, with 95% capacity recovery rate for enterprises with an annual export of over US$ 1 million and 99% capacity recovery rate for enterprises with an annual export of over US$ 10 million.

　　Early resumption of work has become a major advantage of Deqing enterprises under the epidemic and a "first move" to turn crisis into opportunity. Zhejiang Crewdson Textile Technology Co., Ltd., located in Ganyuan Town, has quickly recalled its employees to make every effort to catch orders since it resumed production. From January to February, foreign trade export orders increased by 10% year-on-year.

　　"Enterprises’ foreign trade export orders are increasing instead of decreasing." Chen Ruilong, chairman of Zhejiang Longhu Forging Co., Ltd., located in Zhongguan Town, said that in previous years, enterprises would have enough raw materials for three months by the end of the year. Because of this business model, in the face of the epidemic, enterprises have also opened up new European markets while stabilizing the original market. The export output value is expected to be 14 million yuan in the first quarter and 56.5 million yuan in the whole year, with an increase of 20%.

　　It is reported that in view of the difficulties faced by foreign trade enterprises during the epidemic prevention and control period, various departments in Deqing County "jointly fought" to help enterprises solve the problems of payment for imported goods, transportation vehicles, recruitment of local employees and so on, and at the same time speed up the fulfillment of foreign trade and economic policies. It is estimated that before March 15, the county can complete the cash of the county’s open economic development subsidy funds in 2019, with a support fund of 29.0382 million yuan, benefiting 224 foreign trade enterprises. (End)

　　General Office of Hunan Provincial People’s Government

　　On the issuance of "Hunan provincial education, culture and health major project construction"

　　Notice of the Measures for the Administration of Fund Approval

　　Xiang Zheng Ban Fa [2016] No.103

The people’s governments of cities, counties and cities, the provincial government departments and commissions, and the directly affiliated institutions:

　　The measures for the administration of examination and approval of construction funds for major provincial education, culture and health projects in Hunan Province have been agreed by the provincial people’s government and are hereby printed and distributed to you, please implement them carefully.

　　General Office of Hunan Provincial People’s Government　　　　

　　December 31, 2016　　　　　　　

　　(This piece is made public voluntarily)

　　Construction funds for major provincial education, science, culture and health projects in Hunan Province

　　Administrative measures for examination and approval

　　In order to further standardize the management of construction funds for major provincial-level education, culture and health projects, and clarify the examination and approval procedures and authority, according to the Notice of the General Office of the Provincial People’s Government on Printing and Distributing the Decision-making Procedures for Major Projects at Hunan Province Level (Trial) (No.23 [2015] of Hunan Zhengban) and the Notice on Printing and Distributing the Implementation Rules for the Decision-making Procedures for Major Projects at Hunan Province Level (No.58 [2015] of Hunan Zhengban)

　　I. Scope of examination and approval

　　Major provincial-level education, science, culture and health projects (hereinafter referred to as major projects) refer to public welfare facilities construction projects that need provincial-level financial funding arrangements (including debt funding arrangements with provincial-level financial funds as the main source of debt repayment, the same below) in the provincial-level education, science and technology, culture, sports, medical and health care, family planning and other industries and are included in the decision-making scope of the provincial people’s government. Specifically including:

　　(a) the provincial total investment of 50 million yuan and above, culture, sports, science and technology and other large venues construction, renovation and expansion or asset purchase projects;

　　(two) the provincial universities, public hospitals and other new construction, renovation and expansion, overall relocation or asset purchase projects with a total investment of 100 million yuan or more at the provincial level;

　　(three) other major projects required by the provincial people’s government to be included in the scope of examination and approval.

　　Second, the basic principles of examination and approval

　　(1) Strict procedures and standardized examination and approval. Major projects shall specify the investment scale and sources of funds in advance. Audit of funding arrangements should be regarded as a necessary procedure for planning and project decision-making. Without audit of funding arrangements, it shall not be submitted to the provincial people’s government for deliberation and decision-making.

　　(two) intensive economy, to avoid duplication. Major projects should consider the needs of career development and the possibility of financial resources as a whole, reasonably determine the scale of investment, and strive to avoid greed for foreign countries. Strictly control the demolition of old buildings and the construction of new ones. The new construction, reconstruction and expansion of projects should be connected with existing related facilities, and those with similar functions should be integrated as a whole, intensively utilized and saved funds. Encourage qualified projects to adopt the mode of provincial and municipal co-construction.

　　(3) Coordinating the stock and ensuring the key points. The funds needed for the construction of major projects are first raised from the existing special funds at the central and provincial levels and the stock funds of project construction units. Provincial departments in charge of industry should co-ordinate the integration of stock funds, give priority to ensuring the demand for funds for major projects, and if the stock funds are insufficient, apply for new arrangements for provincial budgets according to procedures.

　　(4) Strict supervision, openness and transparency. Major project construction funds shall strictly control the investment scale in accordance with the principle of estimating and controlling budgetary estimate, budgetary estimate controlling budget and budgetary control final accounts, and shall not overspend in principle. If it is really necessary to increase financial capital investment, it shall be submitted for approval according to the original procedures. The project construction and fund approval shall be subject to social supervision in accordance with the principle of "non-confidential and full disclosure".

　　III. Approval Procedures and Authority

　　Major project planning, decision-making, budget estimates and other links involving financial arrangements, as well as related debt borrowing and asset disposal and other matters, according to the following procedures for examination and approval:

　　(a) approval of funds for special construction planning.

　　The special construction planning of education, science, culture and health shall specify the construction standards, construction scale and sources of funds of related major projects during the planning period. Special construction planning is instructive and binding. Except as required by the central authorities and approved by the provincial people’s government, financial funds shall not be arranged for major projects not included in the planning.

　　Provincial departments in charge of industry shall solicit opinions from the Provincial Department of Finance when preparing the draft special construction plan. The Provincial Development and Reform Commission shall consult with the Provincial Department of Finance in the preliminary examination of the draft special construction plan, if it involves the arrangement of provincial financial funds. The Provincial Department of Finance, in combination with factors such as the financing planning of major infrastructure construction at the provincial level and the comprehensive balance of revenue and expenditure, reviews the overall investment scale, sources of funds and annual funding arrangements for special construction planning, and puts forward opinions and then feeds them back to the Provincial Development and Reform Commission. Provincial Development and Reform Commission, according to the opinions of the Provincial Department of Finance and other relevant departments, put forward preliminary opinions on special construction planning, and submit them to the provincial people’s government for examination and approval according to procedures; If the preliminary examination opinions are inconsistent with those of the Provincial Department of Finance, special explanations should be made.

　　(two) the approval of major project decision-making funds.

　　Provincial departments in charge of industry shall solicit opinions from the Provincial Department of Finance when carrying out the preliminary work of major projects. The Provincial Development and Reform Commission shall consult with the Provincial Department of Finance (except for major projects that are fully arranged by the central and provincial budgets for infrastructure investment) when conducting preliminary examination of applications for major projects. The Provincial Department of Finance, in combination with the current situation of existing assets and debts, conducts a preliminary examination of the project construction scale, construction standards, investment estimation, funding sources, annual funding arrangements and other relevant contents related to financial funding arrangements, and puts forward opinions and feedbacks to the Provincial Development and Reform Commission or after approval according to procedures according to the authority stipulated in the Notice of the General Office of the Provincial People’s Government on Printing and Distributing the Administrative Measures for the Examination and Approval of Provincial Financial Special Funds in Hunan Province (No.90 [2015]). Provincial Development and Reform Commission, according to the opinions of the Provincial Department of Finance and other relevant departments, put forward preliminary opinions on project decision-making, and report them to the provincial people’s government for approval according to procedures; If the preliminary examination opinions are inconsistent with those of the Provincial Department of Finance, special explanations should be made.

　　(three) approval and adjustment of budget funds.

　　1. The budget estimate is approved. After a major project is approved, the construction unit shall prepare an investment estimate in strict accordance with the approved investment estimate. When examining and approving the investment budget, the Provincial Development and Reform Commission shall solicit opinions from the Provincial Department of Finance for projects exceeding the approved investment budget. If the investment estimate (or the financial capital investment) exceeds the investment estimate approved by the project by 10% or more, the provincial industry department shall reorganize the preparation of the investment estimate, and submit it for approval according to the procedures and authority specified in paragraph (2), and then give a reply.

　　2. Budget adjustment. If the actual investment of major projects exceeds the investment estimate and needs to be adjusted, it shall be submitted for approval in accordance with the procedures and authority stipulated in the Notice of the General Office of the Provincial People’s Government on Printing and Distributing the Measures for the Examination and Approval of Government Investment Projects at the Same Level in Hunan Province and the Management of Budget Estimate (Xiang Zhengban Fa [2016] No.85). Among them, the need for additional provincial financial arrangements, should seek the opinions of the Provincial Department of Finance.

　　(4) examination and approval of funding arrangements.

　　Major projects approved by the provincial industry authorities shall apply to the Provincial Department of Finance for funding arrangements according to the construction progress and capital requirements. The Provincial Department of Finance shall review the approved investment budget, arrange funds according to the procedures and authority specified in Hunan Zhengban Fa [2015] No.90 of the General Office of the Provincial People’s Government or put forward opinions and submit them to the provincial people’s government for approval.

　　The surplus funds of major projects are first used to repay the project loans. If there is a balance, according to the part of the project funds that belongs to financial funds, the finance shall be recovered in accordance with the relevant provisions of the budget management system within 3 months after the project is completed and accepted.

　　Among the remaining construction funds that are terminated, scrapped or not built according to the approved construction contents, the fiscal funds confirmed according to the proportion of the actual source of funds of the project shall be recovered.

　　(5) Examination and approval of debt borrowing.

　　Administrative organs, institutions undertaking administrative functions and public welfare institutions shall not borrow debts. Provincial public universities, public hospitals and other public welfare second-class institutions that really need to borrow debts for the implementation of major projects shall be submitted for approval according to procedures.

　　Public welfare second-class institutions shall apply for borrowing according to the approval of major projects and financing needs. The application for borrowing shall include the basis and necessity of borrowing, the analysis of the benefit of the use of debt funds, the analysis of debt repayment plan and solvency, and the measures to ensure the timely repayment of debts. After the preliminary examination by the competent department, it shall be sent to the Provincial Department of Finance. The Provincial Department of Finance, according to the unit revenue and expenditure situation, debt scale and debt risk degree and other factors, determines the total annual borrowing debt of the unit and manages it as the unit debt limit. After the new borrowing debt, the unit debt balance is controlled within the limit, and the Provincial Department of Finance makes overall consideration of the construction fund demand of major projects, determines the amount of new borrowing debt in the current year and gives a reply; If the balance of unit debt exceeds the limit, in principle, no new debt may be added. If it is really necessary to borrow money to meet the needs of its construction, the Provincial Department of Finance shall put forward preliminary opinions after the audit and submit them to the provincial people’s government for approval.

　　For the debts borrowed by public welfare second-class institutions, the unit shall be the borrower and repayment subject, and bear the responsibility of loan management and debt repayment. The government is not legally liable for such debts.

　　(6) Examination and approval of asset management and disposal.

　　Education, culture, health institutions through the implementation of major projects to build new assets, should be in accordance with the provisions of the timely registration of property rights and fixed assets accounted for procedures.

　　If the construction of major projects involves or foresees the disposal of state-owned land assets (including ground buildings and structures, the same below) in the future, the provincial industry department shall organize the project construction unit to fully demonstrate the necessity, feasibility and expected disposal income of land assets, prepare a special land assets disposal plan, and report it to the provincial people’s government for approval according to the procedures after being audited by the Provincial Department of Finance. Included in the scope of examination and approval of land assets disposal matters include:

　　1. Disposal of original land assets after the overall relocation of the unit;

　　2. Adjust the disposal of vacated land assets after new major projects are built;

　　3, long-term idle or did not play a practical role in the disposal of land assets;

　　4. Disposal of other land assets related to the construction of major projects.

　　The disposal of the above-mentioned state-owned land assets (including transfer, assignment, replacement, transfer, government expropriation and storage of state-owned land, etc.) should strictly implement the disposal system of state-owned assets in administrative institutions, perform the examination and approval procedures, standardize the disposal behavior, and ensure that the disposal plan is scientific and reasonable, the asset evaluation is objective and fair, and the transaction process is open and transparent. No unit or individual may dispose of state-owned land assets without authorization if the examination and approval procedures are not fulfilled. The specific examination and approval procedures for the disposal of state-owned land assets are as follows: the disposal unit submits information such as asset disposal plan and application, and after the preliminary examination by the competent department, the audit by the Provincial Department of Finance, and the approval of the provincial people’s government, the land asset disposal reply is issued. When the disposal is implemented, the disposal unit will report the implementation plan of land assets disposal and other information to the Provincial Department of Land and Resources, which will review it jointly with the Provincial Department of Finance and submit it to the provincial people’s government for approval before issuing opinions on the implementation of land assets disposal.

　　The disposal of land assets shall be carried out by means of bidding, auction, listing and agreement transfer according to laws and regulations, and the reasons shall be fully explained if the disposal is carried out by agreement transfer. Need to assess, should be entrusted with the corresponding qualification assessment agencies to assess. For the land to be disposed of without considering the nature of land use in urban planning, the local government may, on the basis of reasonable and feasible organization and demonstration, adjust the nature of land use and relevant land use control indicators, and modify the urban planning according to legal procedures.

　　All income from the disposal of land assets shall be paid into the state treasury, incorporated into the overall budget arrangement, and shall not be directly returned to the disposal unit. Without the approval of the provincial people’s government, the income from asset disposal shall not be arranged as a source of funds for special construction planning, major project construction and debt repayment in advance.

　　Fourth, supervision and management

　　(1) The Provincial Department of Finance, the Provincial Development and Reform Commission, the provincial industry authorities and the project construction unit should strengthen the supervision of the whole process of major project construction funds before, during and after the event, and timely carry out inspections focusing on budget control to stop and correct violations of the budget. If the application is not made according to the procedure and the approval of budget adjustment is obtained, the Provincial Department of Finance shall not allocate funds if the investment of financial funds exceeds the budget.

　　(two) the establishment of investment evaluation, asset management, performance evaluation, government procurement and supervision of the supporting management mechanism. The declaration, examination and approval, appropriation and use of construction funds for major projects and the disposal of state-owned land assets shall be subject to the supervision and inspection of discipline inspection and supervision, auditing, finance, land and resources, etc. If violations of rules and regulations are found during the inspection, they shall be dealt with in strict accordance with relevant laws and regulations.

　　(III) If the construction unit disposes of state-owned land assets without approval, borrows debts without authorization, or misappropriates debt funds, and fails to repay debts as planned, once it is discovered, the Provincial Department of Finance shall reduce the arrangement of relevant special funds, and hold the main person in charge of the unit and the relevant personnel accountable.

　　(4) Any special construction plan, major project decision-making and fund arrangement that does not involve national security or state secrets and is not prohibited by laws and regulations shall be disclosed to the public by the provincial industry department in accordance with the relevant provisions on the disclosure of government information.

　　V. Supplementary Provisions

　　These Measures shall come into force as of the date of promulgation. If the relevant provisions are inconsistent with these Measures, these Measures shall prevail.